First quarter - 2011
Quarterly
E c o n o m i c
D e v e l o p m e n t
An official publication of the Volusia County Economic Development Division
Cover story: Bailey honored for his
accomplishments – Page 6
Embry-Riddle Aeronautical Universtiy helping to
craft aviation’s NextGen – Page 8
An official publication of the Volusia County Economic Development Division — First quarter 2011 Commercial construction closes
2010 on strong note – Page 10
Welcome to Economic Development
Quarterly, a publication brought to you by the
Volusia County Economic Development
Division. This publication is produced for
people who have an interest in the area’s
business, economic development and real
estate market.
Our goal is to use this publication as an
economic development tool, to keep you
informed and to provide information and
statistics that have meaning to your business.
This publication is owned by the County and
is produced and sold by the Volusia/Flagler
Business Report through contract. Content is
solely the responsibility of the Volusia County
Economic Development Division.
We’re interested in your comments and
story ideas. Please contact David Byron,
community information director, at
386.822.5062, or e-mail
dbyron@co.volusia.fl.us. If you’d like to
become an advertiser, please contact Rebecca
Zimmerman at the Volusia/Flagler Business
Report at 386.681.2500.
Economic Development Quarterly is produced
and mailed quarterly to a minimum of 10,000
area businesses by the Volusia County
Economic Development Division. It is offered
free to readers, including real estate
professionals, leaders of business, industry,
education, government and selected
organizations. If you are interested in receiving
this publication, please contact the
Volusia/Flagler Business Report at
386.681.2500.
Advertising
Volusia/Flagler Business Report
386.681.2500
Publisher
Volusia County Council/
Economic Development Division
800.554.3801
386.822.5062
floridabusiness.org
Volusia County Council
Pictured, left to right, back row: Patricia Northey, vice chair,
District 5 and Andy Kelly, District 1. Front row: Joshua J. Wagner,
District 2; Joie Alexander, District 3; Frank T. Bruno, Volusia County
chair; Joyce M. Cusack, at large and Carl G. Persis, District 4.
Area businesses unite to
Bring a Meeting Home!
O
Officials at the Ocean Center seek business wherever they
can find it. They advertise in national media. They attend trade
shows. They go on sales missions. And they invite meeting
planners to visit the complex. Now, with the help of the
business community, they are extending the marketing
program to a virtually untapped market in their own back yard.
“We have an active and vital business community in
Volusia County,” said Don Poor, Ocean Center director and a
30-year veteran of the conventions industry. “So many people
belong to professional, fraternal or civic organizations and
attend out-of-town meetings and conventions. Hosting
meetings and conventions locally affects businesses of all kinds,
not just hotels and
restaurants. We are
asking people to
recommend the
Ocean Center as a
location for one of
their organization’s
meetings.”
The Bring a
Meeting Home
program is based on
the premise that
participation helps
the whole
community. “We are
appealing to the
civic pride of our
business people
with the hope they
will help us attract
more meetings and
convention
business,” said Poor.
“Ocean Center
bookings generate
the sale of room
nights and a great
deal more. When
residents re-direct
meetings here from
other cities, they
contribute to a
healthy tourism
industry. They are hometown heroes.”
A healthy tourism industry has a dramatic impact on the
local economy. According to Mid-Florida Research, which has
been analyzing local industry statistics for years, the area
receives approximately 7.7 million visitors each year, with
visitor expenditures totaling $4.6 billion. The industry
generates more than 30,000 jobs and pays more than $70
million annually in Volusia County property taxes.
The Hotel & Lodging Association of Volusia County is
behind the program and is taking a partnership role in
generating interest among its members. “There is no better
place to fish than in our own pond,” said the association’s
president, Bob Davis. Other business entities that will be asked
to participate include local governments, chambers of
commerce, area convention and visitors bureaus, the news
media, and professional, civic and fraternal organizations.
The program is being promoted through direct marketing
efforts and online, print, outdoor and broadcast advertising
media. Already, it is having an effect. Even before the program
was launched formally in January, several leads were submitted
by local business people who learned of the effort. From those
leads, negotiations have begun with two organizations that are
considering the Ocean Center for conventions. Poor said while
he cannot reveal the
identities of those
organizations yet, if
both sign contracts,
the Ocean Center will
book up to 10 days for
their conventions and
local hotels will book
up to 1,000 room
nights.
The Ocean
Center was expanded
in 2009 and is now
among Florida’s top
five municipal
convention center
complexes. This puts
it in competition with
many of the largest
complexes in the
Southeast and with
facilities of all sizes
throughout Florida.
More than a million
meetings and
conventions are held
in American
convention
complexes and hotels
annually. However,
with so many entities
chasing these events,
competing with
conventional marketing is complex and expensive. By
appealing to the local market, the potential of adding dozens of
bookings every year, at practically no cost, is worth pursuing,
according to Poor.
The program kicked off in January and Poor will announce
results periodically. Individuals interested in recommending
the Ocean Center for their organization’s meetings and
conventions can contact Lori Hunter at Ocean Center for more
details. She can be reached at 386-254-5400 or electronically at:
lhunter@oceancenter.com. Or visit oceancenter.com for more
information. ■
An official publication of the Volusia County Economic Development Division — First quarter 2011 County Council wraps up
2010 with purchase of
coveted Leffler property
T
The Volusia County Council made an
investment in conservation and water
management when it voted unanimously in
November to buy a 4,800-acre tract in
Southwest Volusia known as the Leffler
Property. The purchase price was $28.8
million. The property, along S.R. 415, for years
had been among the county’s highest priorities
for purchase through the voter-approved
Volusia Forever program. The land has been
officially named Deep Creek Preserve.
“This property is at the very heart of the
Volusia-Flagler Conservation Corridor,” said
Volusia County Chair Frank Bruno. “The
corridor was established in 1990 and covers
nearly 50,000 acres from Flagler County
through the middle of Volusia County. It was
created to preserve pristine lands and it is
central to the Volusia Forever program, which
has been a great success in protecting lands
and the wildlife that inhabits those lands.”
Volusia voters in the 2000 election
overwhelmingly approved the Volusia Forever
program to create a 20-year fund to purchase
valuable open space. It authorized the county
to purchase environmentally significant lands
and lands with water-recharge characteristics.
It is funded with an annual property tax levy of
20 cents per $1,000 in taxable property.
Bruno said that while $28.8 million to
purchase the Leffler property is a substantial
public investment, the value of the land only a
few years ago was estimated to have been
nearly $70 million. It is considered among
Florida’s treasured environmental assets.
Bruno pointed out that at one time the Leffler
property was targeted for development with
the potential of up to 10,000 homes that
obviously would have altered the natural state
of the property.
Development of the property had been a
real concern in 2004 when the county sued the
0000915384 PDFA
News-Journal file photo
The Leffler Property
City of Deltona over its proposed annexation of
the property. The complex case ended with a
2006 ruling in favor of the county.
“I view the purchase of the Leffler
Property as an investment in the future of
Volusia County,” said County Manager Jim
Dinneen. “The natural character of the land will
be protected, further enhancing our
conservation corridor.” Appraisals of the
property came in approximately at or above the
final purchase price, validating the value of the
property under current market conditions.
Dinneen also commented on the
importance of the access to Deep Creek as a
factor in the decision to purchase the Leffler
tract. Access to Deep Creek could become
essential as municipal water suppliers in this
region are being required by the St. Johns Water
Management District to find alternate water
supplies other than groundwater. In Volusia’s
case, the purchase of the Leffler property is
seen as a more economical alternative to
partnering with neighboring Seminole County
to build a water plant, or to tapping and treating
water from the St. Johns River.
“I am as proud of the county council’s
action to purchase this property as anything
we’ve done during my many years as a
member of the county council,” said Patricia
Northey, who represents the county’s
southwest district. “This one is for our
grandchildren and our great grandchildren.“
Funding for the purchase came from
several sources within Volusia County
Government including a loan from the general
fund, revenues from Volusia Forever, and the
county’s utility fund because the Leffler
property has great stormwater improvement
potential.
The county took title on the property in
December. ■
An official publication of the Volusia County Economic Development Division — First quarter 2011 Economic Development 101 —
Embrace our diversity
I
It’s the nature of people to promote uniform rules. Also,
policy is incredibly faddish. As a result, we tend to do pretty
much the same thing in almost every community around the
country, whether that was freeways yesterday, or bike lanes
today.
But today our country is incredibly diverse and getting
more so. Our counties and communities likewise are quite
diverse. They often have radically different demographics,
histories, economies, etc. The needs of one place are vastly
different from those of others. Policies that are right for Chicago
may be wrong for Detroit. Those that are right for Detroit
probably would be wrong for Columbus, Ohio. Locally, what
works for Daytona Beach might be wrong for DeLand.
The four characteristics communities must heed are talent,
innovation, connection, and distinctiveness.
The point about distinctiveness is the most important
issue for communities. There is no single model for the
community of the future. One failing of public policy work is
that it often assumes there is only one model for communities
to follow. While there are common elements, such as talent,
innovation and connections, they all mean different things in
different places.
Each of our communities is different because the residents
want it that way. People gravitate to a community where they
feel most comfortable, have the amenities they desire, and look
upon the cultural events, retail facilities, and even their
businesses as their own with a special flavor which tends to
make them unique.
While this is desirable, the challenge for each community
is to figure out its niche so it can define its strategic
opportunities. What can a community do differently or better
than others? What about their populations, DNA, culture,
traditions, history and specialized
knowledge make them unique? After all, it
is about quality of life, and the quality of life
is what they fiercely wish to preserve.
Assume two identical buildings in our
county. Access, price, and all of the other
physical details are equal. A prospective
owner will choose the community they
most identify with, whether it is because of
the excitement of Daytona Beach, the old
By Phil Ehlinger,
Director
Florida charm of DeLand, or the flavor of
Volusia County
New Smyrna Beach, or another one of our
Economic
communities.
Development
Harvard Business School professor
Michael Porter, one of the gurus of company strategy, has said
“competitive strategy is about being different. It means
deliberately choosing a different set of activities to deliver a
unique matrix of value.”
Being distinctive and different are important to a
community’s success. A community has to find its niche and
that means actually doing something different. A policy where
everyone is more or less forced to do the same basic things
would be antithetical to the development of the rich tapestry of
diverse and specialized communities we need to create to
promote success and prosperity.
And while we can laud ourselves on our distinctiveness,
the involvement of the entire community, including business
owners, is critical to the element of quality of life called
sustainability.
Most recently that term is used by the politically correct to
refer to our treatment of our environment and “green” efforts.
But unless the business community, most importantly the core
targeted businesses, manufacturing or IT, are invested in the
community, they are wooed easily to other perceived greener
pastures. Businesses born in a community tend to stay in that
community because the employees that fostered their growth
most likely came from that community. And executives who
commute to their jobs do not develop the sense of involvement
that the local residents may have.
In summary, the true success of a community is measured
by the involvement of their individual and corporate residents in
those distinctive features that make their community unique.
■
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For tough surface
protection, Adsil’s got
the world covered
Y
Adsil coatings protect a variety of surfaces. Among them the sculpture at the
Fisherman’s Hall of Fame and the Mainland High seal.
Advanced Composite Solutions photo
You may come in contact with products of the
Daytona Beach-based Adsil Corporation and not know
it. Yet, while the company’s products frequently are
invisible and rarely noticed, to say they emanate from
rocket science is no exaggeration.
Adsil manufactures unique, clear, inorganic,
siloxane coatings that protect a wide array of surfaces.
Adsil’s inorganic coatings are designed to extend the
life expectancy of equipment and property and also
contribute to the ease of maintenance of these
surfaces, so cleaning costs are lowered. The company
is known for innovation and excellence in highperformance product finishes, marketed under its
Microguard® brand.
“We develop and manufacture protective clear
coatings,” said Jim Gibson, Adsil’s president.
“Applications are varied and include nonferrous metal
corrosion protection, mold and mildew mitigation on
interior or exterior surfaces, energy savings on
heating, ventilation, air conditioning and refrigeration
equipment, producing a stain-resistant, wet-look seal
coat on concrete, terrazzo or decorative stone, sealing
grout and hard tile surfaces against staining, mildew
growth and surface wear, and so much more.”
Adsil’s coatings and surface treatments originated
from NASA research. The late Dr. John B. Schutt, a
theoretical chemist and former head of coatings for
NASA, developed inorganic coatings for rockets and
space vehicles to control corrosion caused by extreme
ultraviolet radiation and rocket exhaust gases. These
coatings also were required to withstand high
temperature fluctuations. Dr. Schutt’s work led him to
further research about silicate molecules and zinc
filled potassium silicates, a chemical combination
which then was tested successfully on the Golden
Gate Bridge (San Francisco, 1975) and the internal
structure of the Statue of Liberty (New York, 1985).
Following his retirement from NASA in 1991, Dr.
Schutt began additional work on developing a range of
pre-ceramic, clear coatings that cure at ambient
0000915418
temperatures. These coatings were hybrids of his
previous work, resulting in the next generation of
inorganic, siloxane coatings. Dr. Schutt was inducted
into the NASA Inventor’s Hall of Fame in 1995.
Dr. Schutt’s work is the basis of the company’s
domestic and international patents. Additional
research is ongoing and further patents are pending.
Dr. Schutt, a co-founder of Adsil, died in December
and is remembered as a noted theoretical chemist, an
author, a researcher and inventor.
The applications of Adsil’s products are varied
and have earned the company high marks. Most
recently, one Adsil customer was honored with the
prestigious Prudential/Davis Maintenance Award. The
client is the University of Florida and its assistant
director of housing cited Adsil Corporation and its
Microguard® Clear Floor Treatments as a contributing
factor in the recognition.
“Our clients on the college and university side
really appreciate and understand the difference
between our patented technology and the old ‘wax,
buff, strip and re-wax’ process,” said Gibson. “Once
they make the switch, the change saves time and
money, and the natural beauty of all surfaces is
rejuvenated to almost original luster.”
Clients turn to Adsil with issues involving mold
and mildew, graffiti, abrasion and ablation protection,
corrosion, stains, energy conservation, cleaning,
surface protection, pre-finish renewal and use of green
cleaning products.
Headquartered in Daytona Beach, Adsil is a
privately held company. Its market base includes all
countries within the North American Free Trade
Agreement (NAFTA) and several transnational
arrangements with distribution in China, India,
Singapore, Spain, Israel, Chile and Brazil. ■
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An official publication of the Volusia County Economic Development Division — First quarter 2011 C O V E R
S T O R Y
Dr. Bailey honored for accomplishments
in education, politics, health, community
P
Political Scientist Dr. T. Wayne Bailey is known in Volusia County for his intellect, eternal
optimism and commitment to social justice. A fixture at Stetson University and in Volusia
politics for nearly 50 years, Bailey was honored by the Volusia County Council as part of this
year’s State of the County address delivered by County Chair Frank Bruno.
“As the Volusia County Person of the Year, we take a moment to reflect on a life dedicated
to helping others in education, in politics and everything in between,” said Bruno. “The striking
thing about Dr. Bailey is that his good works have been as impactful locally as they have
nationally. He’s a community guy in every sense of the word.”
To illustrate the point, Bruno reviewed a few of Bailey’s long list of achievements and
honors. Among them:
• Discovery Channel Health and Medical Pioneer Award
• Certificate of Congressional Recognition
• American Lung Association Will Ross Medal
• Nine-time delegate to the Democratic National Convention
• Volusia County Council Community Service Award
• City of DeLand Community Service Award
• Founder, Stetson’s Model Senate
• Founder, Stetson’s International Symposium
• Vice Chair, Volusia County Charter and Study Commission, 1969-1971
• Chair, Volusia County Charter Review Commission, 1975, 1985
• Member, Volusia County Charter Review Commission, 1995
• Hand Community Impact Award
• Recognized media expert and political analyst
Mentoring students always has been a priority for Bailey. Many former students have gone
on to serve in state legislature and congressional positions, including former United States
Senator Max Cleland, a 1964 Stetson graduate. Cleland currently is fulfilling a presidential
appointment as Secretary of the American Battle Monuments Commission in Arlington,
Virginia.
To underscore Dr. Bailey’s passion for education and his influence on students, Bruno
listed some of those students including at least three alumni serving in the Florida Legislature
and several who serve in Volusia County and City of DeLand governments.
Among them are former Volusia County Manager Larry Arrington; DeLand City Manager
Michael Pleus; Congressional Quarterly writer Craig Crawford; attorney/environmentalist and
former member of the county council Clay Henderson; Volusia Council of Governments
Executive Director Mary Swiderski; Florida Senator Mike Haridopolos; retiring Circuit Judge
Patrick Kennedy; Volusia County School Board Chair Candace Lankford; Florida Senator
Andrew Gardiner; Orange County Commissioner Ted Edwards; former Volusia County
assistant county manager and now a city manager in Ohio Matt Greeson, and Florida Senator
Joe Negron.
“One of the first things I learned about our great university was how many extraordinary
people have contributed mightily to her success,” said Stetson University President Dr. Wendy
B. Libby. “Among them is Dr. Bailey, who has influenced the lives of thousands of students over
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Watching Volusia County Grow
The Volusia/Flagler Business Report
(Top, left) Dr. Bailey on Stetson campus at Sampson Hall. With him is former Congresswoman
Suzanne Kosmas, a former student. (Top, right) Dr. Bailey receives the Discovery Health
Channel Medical Honor. He has spent countless hours working with the American Lung
Association in 2004. (Middle)Dr. Bailey visits with U.S. Senator David Prior of Arkansas. The
senator was part of Stetson’s Model Senate in 1984. (Above) Dr. Bailey conducts an interview
with the news media, with him are Scott Harris, Central Florida News 13, and Jane Healy,
Orlando Sentinel.
the years and been engaged in critically important community affairs that have had an impact
across our county, state and nation. He has brought honor to Stetson in countless ways.”
For Dr. Bailey it’s all about the students. “My legacy is not a large portfolio of stocks, but of
being honored by the young people who let me be part of their lives,” he said. “I take that very
seriously. My pride and joy is to work with young people who haven’t quite made it, but to give
them the encouragement they need to develop.”
Bruno concurred. “I cannot imagine a more compelling testimony to Dr. Bailey’s good works
and influence than to see how many lives he has touched, and how many of his students remain
dedicated to community service.” ■
and Volusia County’s Department of Economic
Development deliver a publication for local
business: the Economic Development Quarterly.
This upscale, attention-getting publication
provides unique coverage of economic development initiatives impacting our community.
Important information for business
• Unique perspectives on some of the most influential development projects occurring in all regions of the county.
• Quarterly summary of all new commercial and residential
construction permitting activities for each of the county’s
municipalities and unincorporated areas.
• The most up-to-date summary of employment trends.
A great advertising opportunity
• Position your marketing message in front of influential
leaders in business and government, surrounded by valuable
information about economic development.
• Target business & business owners at an affordable rate.
An official publication of the Volusia County Economic Development Division — First quarter 2011 2011 Publication
Dates and Deadlines
Q1 2011 EDQ
Space/Art Deadline: JANUARY 18
Publication Date: JANUARY 31
Q2 2011 EDQ
Space/ Art Deadline: APRIL 18
Publication Date: MAY 2
Q3 2011 EDQ
Space/Art Deadline: JULY 19
Publication Date: AUGUST 1
Q4 2011 EDQ
Space/Art Deadline: OCTOBER 18
Publication Date: OCTOBER 31
For more information, call your
sales representative direct or
Rebecca Zimmerman
at 386-681-2500
or email rebecca.zimmerman@news-jrnl.com
Embry-Riddle Aeronautical University Let’s Get
helping to craft aviation’s NextGen Down To
Business...
0000915102
T
The number of commercial flights in the United States is
between aircraft and allow more flights in the skies. The fatal accident
increasing and expected to reach one billion by 2016 annually, a scant
rate for aircraft equipped with ADS-B, which gives pilots cockpit
five years from now. With this kind of air traffic, concerns over safety,
displays showing the whereabouts of other planes, bad weather, and
airline costs, lost productivity and business opportunities are increasing. terrain, has dropped 47 percent.
The nation’s air traffic system is struggling to meet the demands today
Embry-Riddle’s 100 training aircraft have been equipped with ADSand aviation officials are concerned about its performance in the
B since 2003, giving the university vast experience with a technology
coming years.
that is planned for the entire nation by 2013. Another new tool is Traffic
A solution proposed by the Federal Aviation Administration (FAA)
Management Advisor, a software program that helps controllers
is NextGen, an ambitious program to transform the nation’s air traffic
sequence aircraft through high-altitude space and into airspace around
control system from its current ground-based radar system to a satellite- major airports. The Traffic Management Advisor system calculates an
based system designed to facilitate more direct routes, better navigation, aircraft’s precise route and the minimum safe distances between aircraft.
and more efficient use of runways.
Communications for flights over the ocean also will be enhanced.
“The new system can improve safety on the ground and in the air
New satellite-based systems use cockpit digital communication, instead
and offers environmental efficiencies such as lower fuel burn, lower
of voice, and satellite data link communication for transoceanic flights,
carbon emissions and less noise,” said Randy Babbit, who heads the
allowing aircraft to fly the most efficient routes and altitudes
FAA. Babbit flew for Eastern Airlines for 25 years and is former
NextGen also will allow for efficiencies on approach. New software
president and CEO of US
called Tailored Arrivals
ALPA, the world’s largest
lets controllers tailor an
professional organization
aircraft’s final 200 miles
of airline pilots.
to avoid conditions that
Daytona Beach-based
might slow it down, such
Embry Riddle
as bad weather and
Aeronautical University,
restricted airspace. This
the nation’s leader in
system allows landing
aviation and aerospace
aircraft to make a longer,
higher education, is one of
smoother descent to an
the FAA’s key partners in
airport (a method called
this multi-year, multiContinuous Descent
million dollar effort.
Arrival), rather than the
With support from
stepped-down approach
the FAA, Embry-Riddle’s
currently required. The
NextGen program
new system saves time
manager, Wade Lester, is
and money and reduces
leading a group of
carbon emissions and
aerospace and high tech
noise.
companies in an initiative
Embry-Riddle
to model and test these
faculty researchers are
technologies at the
collaborating with their
NextGen test bed facility
peers at aerospace
at Daytona Beach
companies to develop
International Airport,
and test these new
Congressman John Mica, middle, left, views NextGen demonstration. With him from Embryadjacent to the university’s Riddle are, from left: A. Hussein, Christina Frederick-Recascino and Massood Towhidnegad
technologies at the
Florida campus. Other
Daytona Beach NextGen
companies involved are Lockheed Martin, Barco, Boeing, CSC, ENSCO,
test bed. A major resource in this joint research is the university’s Next
Frequentis, Harris Corp., Mosaic, ATM, Sensis, GE Aviation, NATS UK,
Generation Advanced Research (NEAR) Lab that uses sophisticated
and Volpe Center.
simulation technology not found anywhere else.
The dynamics of NextGen leverage emerging technologies to
“Embry-Riddle is proud to be on the forefront of revamping the
improve all phases of flight.
nation’s air traffic control system,” said Dr. John Johnson, Embry-Riddle’s
On the ground, new airport surface monitoring systems that
president. “We are particularly excited about the potential partnerships
combine radar and the Global Positioning System (GPS) will extend
with major aerospace companies and the impact NextGen will have on
monitoring beyond runways and taxiways to the ramp areas. This
Daytona Beach and all of Central Florida.”
shared awareness among the airport control tower, airline ramp
The university entered into a contract with the federal government
management towers, and airline operations centers will improve safety
in 2008 to develop and test new technologies, and explore any potential
on the ground and improve the management of aircraft.
issues in using the new technologies. The program has a $50-million
After takeoff, tracking flights will improve. Because ground-based
price tag, $37 million of this to be spent in the next three years.
radar stations sometimes send incomplete signals, or in rugged terrain
“At a time when our nation needs job creation, research on
and over water, no signal at all, controllers keep aircraft farther apart in
NextGen technologies will create significant opportunities for all of
the air to ensure they are separated a safe distance. A new system called Central Florida,” said Congressman John Mica, chair of the House
Automatic Dependent Surveillance-Broadcast (ADS-B) uses satellite
Transportation and Infrastructure Committee. “Our partners in this
signals to identify an aircraft’s location more accurately during flight.
research are creating jobs and economic development, while developing
With ADS-B, controllers will be able to reduce the distance needed
a system that will make air travel safer and more efficient.” ■
An official publication of the Volusia County Economic Development Division — First quarter 2011 2011 Publications:
Q2 2011 EDQ Publication Date: May 2
Deadline: April 18
Q3 2011 EDQ Publication Date: August 1
Deadline: July 19
Q4 2011 EDQ Publication Date: October 31
Deadline: October 18
For more information call
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Career Connection
Consortium focuses on
career and tech ed programs
Guest Columnist:
Tom Besaw
All eyes are on economic development
for Volusia County. But how do we ensure
we have the trained workforce needed to fill
current positions and to entice new
businesses to relocate to our area? Where
does the acquisition of skills begin?
The foundation of economic
development in our community is grounded
in the K-12 system of the Volusia County
Schools with the focus on the career and
technical programs and career academies
that serve 20,000 middle and high school
students and link rigorous academic content
with career-centered technologies. Volusia
County Schools is a national leader in the
development of its 34 career academies and
is recognized by the Ford Fund as a Next
Generation Learning Community.
The Career Connection Consortium is
a partnership of Volusia County Schools,
area business and industry, the Center for
Business Excellence, and Volusia colleges
and universities. The cadre, chaired by Brad
Giles, president of Giles Electric, advises
and evaluates the career and technical
education programs and career academies
offered through our secondary schools.
Volusia County Schools, with the cadre,
has embarked on a five-year strategic
planning process designed to bring more
business input into the development and
redesign of its CTE programs and career
academies so our schools keep pace with
the demands of the business community.
Five pillars of work have been identified
with the goal of positively impacting
economic development in this region.
Five subcommittees have established
the goals listed below to accomplish the plan
of work for each pillar:
Sustaining change through
business and civic leadership
Coordinate speaking engagements to
civic organizations by cadre members,
teachers, and students; establish
partnerships between businesses and
academies, and create awareness of
academies to the community and
businesses looking to expand or move to
Volusia County. Chair, Teresa Rogers,
YMCA.
Career and technical education
support and sustainability
Identify a platform for social marketing
for use by Volusia County Schools, academy
alumni, businesses and the community to
market programs and academies. Chairs,
Adam Bunke, Bennedict Advertising, and
Kathy Wise, DME.
Instructional design and delivery
Connect business and community
members to evaluate the programs and
academies and bring real world business
problems for students to solve. Chair,
Meredi Jiloty, Jr. Achievement Orlando.
Program Development
Identify which occupational sectors in
Volusia County should be targeted and
determine which career and technical
education programs/academies should be
supported or restructured. Chairs, Michelle
Snider, UCF, and Paul Mitchell, Volusia
County Economic Development.
Efficiency and effectiveness
Create a metric to review all work from
each subcommittee to determine if goals
have been met and report results to the
cadre Chair, Kevin Snyder, UCF.
This strategic planning process will
determine where we want to go as a
community, how we support and revise
programs in place, and assure that Volusia
County Schools is targeting occupations
that will encourage business and industry to
expand in or relocate to Volusia. The
ultimate goal is to provide a rigorous
education that prepares students for work
and post secondary education that provides
quality jobs and entrepreneurial
opportunities to Volusia citizens, thus
impacting economic development for this
region.
Business representatives wishing to
work with the Career Connection
Consortium are encouraged to contact Tom
Besaw via tnbesaw@volusia.k12.fl.us. ■
Tom Besaw,
Coordinator,
Career and Technical
Education and the Arts
for Volusia County
Schools, compiled this
article for Economic
Development Quarterly.
S TAT E O F T H E C O U N T Y A D D R E S S :
We’re poised for success
I
In spite of the continuing economic
travails across the country and locally,
Volusia County — the government, and
Volusia County, the community — continue
to prosper and are well positioned for the
future.
This was the overall
message delivered by Volusia
County Chair Frank Bruno in
his annual State of the
County address given January
31 to several hundred people
gathered for lunch at the
county’s Ocean Center.
Bruno spoke on behalf
of the entire Volusia County
Council and Volusia County
Government. Among a long
list of accomplishments of 2010 Bruno said
of particular note was the continuing
downsizing of the county’s budget.
Before delivering his overview of the
past year’s milestones, Bruno recognized
Stetson political science chair Dr. T. Wayne
Bailey as the Volusia County Person of the
Year. The naming of the Person of the Year is
a tradition at the State of the County
presentation and provides an opportunity to
recognize individuals whose contributions
to the advancement of Volusia County over a
lifetime have been
monumental. Previous
honorees include historian Bill
Dreggers, the late Tippen
Davidson, News-Journal
publisher and arts patron, and
civic leader James Huger.
Bruno illustrated his
address with a video
presentation that covered
dozens of 2010 Volusia County
highlights in the areas of
economic development, environmental
preservation, civic infrastructure, fiscal
management, human services, and
community partnerships.
For the text of the entire address, go to
the county’s website: volusia.org. ■
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An official publication of the Volusia County Economic Development Division — First quarter 2011 U.S. Foodservice distribution center in Port Orange undergoes expansion. The project will increase the size of the center by 168,000 square feet
Photo: Sean McNeil/Daytona Beach News-Journal
Photo: Jane Self/Volusia Building Industry Association
Members of the Volusia Building Industry Association participated with builder Anthony “Tony” DiNizo Jr. (sixth from left) of Luxury Builders Inc. in a ground-breaking ceremony in October for
the showcase home that will be featured in the association’s 2011 Parade of Homes. The home, depicted above right, will be in the Ashford Lakes Estates section of Hunter’s Ridge in Ormond Beach.
Commercial activity closes 2010 on strong note;
Home builders optimistic, despite Q4 dip
T
The fourth quarter was a study in contrasts for the construction industry in Volusia County. Residential construction in
Volusia County fell off in the fourth quarter, after steadily
increasing in each of the three previous quarters, while commercial construction activity, which had been down all year,
closed out 2010 with its strongest showing in more than two
years.
RESIDENTIAL
In the final three months of 2010, 120 residential building
permits were issued in Volusia County, down from 214 permits
issued the previous quarter and 185 permits issued in the final
quarter of 2009.
The fourth quarter total is the fewest number of
residential permits issued in the county since before the last
housing boom began.
Jeff Olson, immediate past-president of the Volusia
Building Industry Association, said he believes the decline in
housing starts in the final three months of 2010 can be
attributed to the typical “fourth quarter holiday slowdown” as
opposed to being a harbinger for what to expect in the coming
months.
“We’re cautiously optimistic,” said Olson, when asked for
his outlook for the local home construction market in 2011.
Olson, a project manager for Strasser Construction, Ormond
Beach, said the Volusia Building Industry Association has had a
35 percent increase in the number of builders signing up to
participate in its upcoming annual Parade of Homes, compared
with a year ago. “You have to have a (newly built) home to
participate.” The Parade of Homes will take place March 19April 3.
“We believe the foreclosure market will get cleaned up,
which will help stabilize prices and help new construction,”
Olson added. “There are a lot of people kicking tires, so to
speak.“ The home construction market may not be turning
around as fast as he and other area builders would like, “but it is
turning,“ he said. “We’re all doing our best to keep our doors
open.”
Matt Adair, DeLand’s chief building official, said residential
construction in his city appears to be picking up gradually, the
fourth quarter numbers notwithstanding. All five of the
builders that received residential permits in the OctoberNovember-December period have reported having sold
additional building sites in the first quarter of 2011. “I think we’ll
remain strong for residential.“
Port Orange issued 28 residential permits in the fourth
quarter, the most among cities. Daytona Beach issued 26
residential permits; DeLand 16, and New Smyrna Beach 14. In
unincorporated Volusia County, much of which is west of
Interstate 95, 17 residential permits were issued in the quarter.
Daytona Beach led the way in the total value of the
residential permits issued in the fourth quarter: $7,047,976. The
value of the residential permits issued during the quarter by
Port Orange was $7,032,511. The value of the residential permits
issued in DeLand for the quarter was $4 million, followed by
New Smyrna Beach with $3.8 million, and unincorporated
Volusia County with $3.5 million.
An official publication of the Volusia County Economic Development Division — First quarter 2011 COMMERCIAL
Countywide 38 commercial permits were issued in the fourth quarter, the most since the
third quarter of 2008.
DeLand’s Adair said the commercial permits his city issued in the quarter were for the
Laurel Villas town homes project at 360 S. Garfield Ave., being built by Altamonte Springsbased Picerne Development Corp. on behalf of the DeLand Housing Authority.
The project will be built in phases with an initial phase that will offer two- and threebedroom townhouses with garages, according to a published report. There are also plans for
the vacant 25 acres to have 80 residences for people 55 and older and a Housing Authority
office.
Jorge Aguirre, project manager and Picerne vice president, said the project will include a
clubhouse with a management office, a media room for movie nights, a library, playground and
computer room.
The Department of Housing and Urban Development will set eligibility requirements for
Laurel Villas, such as income level. Ninety of the townhouses will be public housing units with
rent based on income, and 30 units will be available for residents with federal housing vouchers.
Project funding for the first phase is supported through tax credits funded by private
investors, the DeLand Housing Authority and Volusia County.
One significant commercial construction project under way is the $33-million expansion
of the U.S. Foodservice distribution center in Port Orange along Williamson Boulevard, just
north of The Pavilion shopping center.
The project, which broke ground last summer, will increase the distribution center by
168,000 square feet to 409,000 square feet and will allow the company to consolidate its Central
Florida operations. The project is set to be completed by July.
U.S. Foodservice serves nearly 5,000 restaurants, health care facilities, hotels, schools and
government agencies throughout the state, southeast Georgia and southern Alabama.
Another commercial project set to begin soon is the future home of the Hurley Chrysler
Jeep Dodge dealership in DeLand. Dealership owner J. Brendan Hurley said he is planning to
start construction in the coming weeks on a 14,000-square-foot building that will be nearly
three times the size of the 1970s-era building it is replacing, which is set to be demolished. The
dealership is at 2173 S. Woodland Blvd.
“It will have a much, much larger showroom,” said Hurley. “The new customer lounge
alone will be bigger than our existing showroom.” Hurley added he anticipates hiring more
than 20 employees once the new dealership building is completed. The dealership, which
added a new storage and parking facility this past year, employs 38 workers. “Our goal is to be
able to move in by the Fourth of July.“
Among the cities, DeLand issued the most commercial permits in the fourth quarter: 21.
Ormond Beach issued four; Daytona Beach and Edgewater, each issued three, and New Smyrna
Beach, Port Orange and Deltona, each issued two.
New Smyrna Beach led the way in total value of the new commercial projects it permitted
in the quarter: $14.7 million, followed by Ormond Beach ($14 million), DeLand ($11.7 million),
and Daytona Beach ($4.4 million).
The permit data is compiled by the county and is only for new construction projects and
does not include renovations of existing buildings. ■
An official publication of the Volusia County Economic Development Division — First quarter 2011 0000894730
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It is our business to help your business grow.
The Volusia County Department of Economic Development is working
hard to help create a strong community. In addition to our proven recruitment successes – bringing new companies to our area and creating new
jobs – we also help our Volusia communities and companies grow and
expand into new marketplaces, nationally and internationally.
www.floridabusiness.org
The department is available to all cities and chambers of commerce in the
county to assist with promoting the growth of high-wage jobs, encourage
new investment, and contribute to the health of our existing businesses,
for which we provide a comprehensive business assistance program.
ECONOMIC DEVELOPMENT
telephone: 386.248.8048
An official publication of the Volusia County Economic Development Division — First quarter 2011