A
PROJECT REPORT
ON
“Market Study of all Segments of Car
And New launches”
Of
Maruti Suzuki India Limited, Jaipur
Submitted in partial fulfillment of
Masters of Business Administration (Full Time)
To
Rajasthan Technical University, Kota
Under the Supervision of
Mr. Gopal Agarwal
(Sales Manager)
M/s K.P. Automotives P. Ltd.,
Jaipur
Submitted By
VIPIN JAIN
(Masters of Business Administration-II)
Maharishi Arvind Institute of Engineering and Technology
2006-08
Jaipur
CONTENTS
1.
PREFACE
2.
CERTIFICATE
3.
ACKNOWLEDGEMENT
4.
AN OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY
5.
INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED
•
•
•
•
Profile
Manufacturing
Research
Facilities
4
REARVIEW
5
SWOT OF MARUTI SUZUKI INDIA LIMITED
6
SUBSIDARIES COMPANY OF MARUTI SUZIKI INDIA LIMITED
7
STORY OF MARUTI SX4
8
INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED’S CAR
9
COMPARISION OF ALL SEGMENT CARS ON THE BASIS OF:
•
•
•
•
•
Features
Safety
Engine
Economy
Performance
10
SEGMENT WISE SHARE
11
MARUTI SUZUKI INDIA LIMITED’S SUMMARY
•
•
•
•
•
Board of Directors
Summarized Balance Sheet and Profit & Loss Account
Balance Sheet
Profit & Loss Account
Cash Flow Statement
12
RESEARCH METHODOLOGY
13
QUESTIONNARIES
14
FINDINGS AND RECOMMENDATIONS
15
REFERENCES
16
BIBLOGRAPHY
1) PREFACE
“Learning Categories you
& Practicing on that learning specializes you”.
With the advancement of science and technology in the modern world business
organization have been subject to changes in different ways with respect to their number,
size and complexity. The variety of goods and services, which are produced and made
available people today are many times, more than what it was earlier. The methods and
techniques of production and undergoing continuous improvement. AT the same time, the
means of transport and communication are now characterized by quality of services
unknown before. On the other hand, while the scope of business is expanding with ever
widening opportunities within and outside the country, market condit9ions are also subject
to periodic changes in customers in terms of its organizational diversities as well as
different dimensions of trade and commerce.
Progress is the continuous process. It is relative and absolute. We can not stop at
certain destination and declare that target has achieved.
The summer training program is designed to give the manager of the future, a feel
of the corporate happening and work culture. These real life situations are entirely
different from the simulation exercise enacted in an artificial environment in side of
classroom. And it is precisely because of this reason that this summer training is bridge
between the institute and the organization. Summer training program made me to
understand how theoretical knowledge will be applied in practical field.
It exactly in this context that I was privileged enough to join Maruti Suzuki India
Limited on 1st May, 2007, as a summer trainee. Which is among the INDIA’S Most seller,
world class Consumer Vehicles Manufacture, is known not only in professional
management, But alto in enlightened and progressive approach towards employee welfare
and betterment of society.
The experience that I got over the past two month has certainly provided me with
an orientation, which I believe will help me, shoulder any assignment successfully in
future.
In rapidly changing market scenario it is extremely necessary for a company to see
that their product provide complete satisfaction to their customers, by fulfilling their
needs. During this project I was out of market survey too….pertaining to find out the
market potentials and product promotions of Maruti Suzuki India Limited. I have collected
all the relevant information through survey.
In other word I used all primary and secondary data, which were available in
Maurti Suzuki India Limited’s dealer, at K.P. Automotive P. Ltd., Jaipur, Sales and
service department, and through them to develop a COMPETITIVE STRATEGY which
could help the company to improve their share in the Consumer Vehicles in all segment
and could serve the customer in a better way, by understanding their actual need and
incorporating their views in making the vehicles up to their expectations.
I am thankful to all the people who helped me during the training period and in the
participation of my report.
ACKNOWLEDGMENT
Doing a project work of this nature is an arduous task in itself. I
was fortunate enough to get support from a large number of persons
to whom I shall always remain grateful.
I am deeply indebted to the management of M/s
K.P.Automotives P. Ltd. for providing me an opportunity to undergo
summer training in the organization. I Would like to express my
heartfelt gratitude to Mr. Gopal Agarwal, Dealer Sales Manager for
giving me the opportunity of being associated with the India’s largest
car selling company and to do the project “Market analysis of all
segment of car and New launches”
I am very sincerely thankful to Mr. Gajadhar Somani, Dealer
Accounts n Finances Manager for his marvelous verbal support that
influenced me in completion of this project.
I also want to take the opportunity to thanks all gentlemen who
have directly or indirectly helped me during the project work.
I wish to express my heartiest gratitude to Mr. Sanjay Parashar,
Mr. Bharat Parashar, Mrs. Lavina Khilnani, Mrs. Shikha Sharma,
Mr. Om Kasera Sir and all the faculty members of the department of
business administration, MAHARISHI ARVIND INSTITUTE OF
ENGINEERING AND TECHNOLOGY, Jaipur for their co-operation
and guidance.
Lastly, I would like to pay my special regards to my respect
parents for their encouragement and full support for completing this
project work.
VIPIN JAIN
(MAIET)
AN
OVERVIEW ON
INDIAN
AUTOMOBILE
INDUSTRY
Automobiles have become an indispensable part of our lives, an
extension of the human body that provides us faster, cheaper and more
convenient mobility every passing day. Behind this betterment go the
efforts of those in the industry, in the form of improvement through
technological
research.
What actually lie behind this betterment of the automobiles are the
opinions, requirements, likes and dislikes of those who use these vehicles.
These wheeled machines affect our lives in ways more than one.
Numerous surveys and research are conducted throughout the world
every now and then to reveal one or the other aspect of automobiles, be it
about the pollution caused due to vehicle population in cities, or rising
motor accidents and causes, vehicular technology, alternative medicine
and
so
on..
This section keeps you updated on the latest and the most
interesting surveys and researches conducted in the field of automobiles,
and help you draw the right conclusion
2004-05
Following India's growing openness, the arrival of new and existing
models, easy availability of finance at relatively low rate of interest and price
discounts offered by the dealers and manufacturers all have stirred the
demand for vehicles and a strong growth of the Indian automobile industry.
•
The data obtained from ministry of commerce and industry,
shows high growth obtained since 2001- 02 in automobile production
continuing in the first three quarters of the 2004-05. Annual growth
was 16.0 per cent in April-December, 2004; the growth rate in 2003-04
was 15.1 per cent. The automobile industry grew at a compound annual
growth rate (CAGR) of 22 per cent between 1992 and 1997.
With investment exceeding Rs. 50,000 crore, the turnover of the
automobile industry exceeded Rs. 59,518 crore in 2002-03. Including
turnover of the auto-component sector, the automotive industry's
turnover, which was above Rs. 84,000 crore in 2002-03, is estimated to
have exceeded Rs.1,00,000 crore ( USD 22. 74 billion) in 2003-04.
Automobile
Dealers
Network
in
India
Network
in
India
In terms of Car dealer networks and authorized service stations,
Maruti leads the pack with Dealer networks and workshops across the
country. The other leading automobile manufactures are also trying to
cope up and are opening their service stations and dealer workshops in
all the metros and major cities of the country. Dealers offer varying
kind of discount of finances who in tern pass it on to the customers in
the
form
of
reduced
interest
rates.
Government has liberalized the norms for foreign investment and import of
technology and that appears to have benefited the automobile sector. The
production of total vehicles increased from 4.2 million in 1998- 99 to 7.3
million in 2003-04. It is likely that the production of such vehicles will exceed
10
million
in
the
next
couple
of
years.
The industry has adopted the global standards and this was manifested in the
increasing exports of the sector. After a temporary slump during 1998- 99
and 1999-00, such exports registered robust growth rates of well over 50 per
cent in 2002-03 and 2003-04 each to exceed two and- a-half times the export
figure for 2001-02.
THE KEY FACTOR BEHIND THIS UPSWING
Sales incentives, introduction of new models as well as variants
coupled with easy availability of low cost finance with comfortable
repayment options continued to drive demand and sales of automobiles
during the first two quarters of the current year. The risk of an increase
in the interest rates, the impact of delayed monsoons on rural demand,
and increase in the costs of inputs such as steel are the key concerns
for
the
players
in
the
industry.
The auto component sector has also posted significant growth of 20 per
cent in 2003-04, to achieve a sales turnover of Rs.30,640 crore (US$
6.7 billion). Further, there is a potential for higher growth due to
outsourcing activities by global automobiles giants. Today, this sector
has
emerged
as
another
sunrise
sector.
Opposing the belief that the growth in automobile industry has
catered only to the top income-stratum of society, Growth of exports of
32.8 % in the first three quarters of 2004-05, the fastest growth in
volumes has come from commercial vehicles as against passenger cars.
Between 1998-99 and 2003-04, output of commercial vehicles
has grown 2.8 times compared to the 2.2 times increase in passenger
cars. Furthermore, two-wheeler output continues to dominate the
volume statistics of the sector. In 2003-04, for every passenger car
turned out by the sector, there were 7 two-wheelers produced.
MAJOR PLAYERS IN INDIAN AUTOMOBILE MARKET
Ashok Leyland
Audi AG
Bajaj Auto
BEML
BMW
Chevrolet
Daewoo Motors
DC Designs
Eicher Motors
Fiat India Pvt Ltd
Force Motor
Ford Motors
General Motors
Hero Honda
Hero Motors
Hindustan Motors
Honda Motor Co.
Hyundai Motors
Kinetic Engineering
Lamborghini
LML India
Mahindra
Maruti Udyog Ltd.
Mercedes Benz
Mitsubishi Motors
Nissan Motors
Porsche
Reva Electric Co.
Rolls-Royce Motor
Royal Enfield
San Motors
Scooters India Ltd
Skoda Auto India
Suzuki Motors
Swaraj Mazda Ltd.
Tata Motors
Terex Vectra
Toyota Kirloskar
Motors
TVS Suzuki
Volvo
Yamaha Motor
Smart Motors
PRODUCTION
CAR PRODUCTION TREND
200102
Category
200203
200304
2004-05 2005-06
Passenger Cars
500301 557410 782562 960487 1045881
Utility Vehicles
105667 114479 146325 182018
196371
MPVs
63751
66661
Grand Total
669719 723330 989560 1209876 1308913
51441
60673
67371
1200000
1000000
800000
MPVs
0
2005-06
200000
2004-05
Utility Vehicles
2003-04
400000
2002-03
Passenger Cars
2001-02
600000
Total market share of world automobile market.
Production of 4-Wheelers
Manufacturers
2005-06
(AprMar)
In Nos.
Manufacturers
Japanese OEM
2005-06
(AprMar)
In Nos.
Korean OEM
Maruti Udyog Ltd.
572,097
Hyundai Motor India Ltd.
260,440
Toyota Kirloskar Motor Pvt.
Ltd.
44,975
Honda Siel Cars India Ltd.
41,361
General Motors India Pvt.
Ltd.
30,687
Swaraj Mazda Ltd.
11,946
Ford India Pvt. Ltd.
26,946
Total
670,379
Total
57,633
American OEM
European OEM
Indian OEM
Skoda Auto India Pvt. Ltd.
9.767
Tata Motors Ltd.
449,878
Daimler Chrysler India Pvt.
Ltd.
1,780
Mahindra & Mahindra Ltd.
128,601
Volvo India Pvt. Ltd.
1,004
Ashok Leyland Ltd.
65,085
Tatra Trucks India Ltd.
125
Force Motors Ltd.
35,728
Fiat India Pvt. Ltd.
671
Eicher Motors Ltd.
24,348
Hindustan Motors Ltd.
15,458
Total
719,098
Total
13,347
India is the second-biggest market for small cars after Japan. It
accounts for 60% of the domestic market.
•
•
•
India represents one of the largest two-wheeler markets in the world, with an
estimated size of 5.4 million units a year.
India is the two-wheeler capital of Asia with an average of 27 two-wheelers
per thousand people, compared to China's 8 two-wheelers per thousand
people.
India became the fastest growing car market in the world in 2004, growth
rate of 20%.
Snippets
•
•
•
•
•
India is being recognized as potential emerging auto market.
Foreign players are adding to their investments in Indian auto industry.
Passenger vehicles sales crossed the mark of 1 million in 2004-05.
Automobile industry expert predicts that by 2050 every sixth car in the world
will be for Indians.
2/3rd of auto component production is consumed directly by OEMs.
Facts & Figures
It seems that India has finally arrived in the big league of Asian car markets.
Steady and impressive annual gowth rate, presence of international automakers,
relaxation of foreign exchange and equity regulations, reduction of tariffs on
imports and few others are the components of its booming auto market. The
country has now come to be recognized as a potential emerging auto market. The
perception of foreign investors has changed, everybody wanting to be here.
For the first time, in the financial year end in 2005, the total sales of passenger
vehicles - cars, utility vehicles and multi-utility vehicles - crossed the one-million
mark to touch 1.06 million, with exports of 166,000 vehicles. Study says that by
2010 India will take over Germany in sales volumes and Japan by 2012. And by
2050, Indians will buy every sixth car produced in the world.
Apart from serving the domestic market, the auto sector has turned as a sourcing
base for the global auto majors. The auto component market is also in its full
swing. As per the research of RNCOS, one of the leading industry firm, the Indian
automobile component industry is estimated to triple from USD 63 billion to USD
190 billion within a span of six years by 2012.
1200000
1000000
800000
Passenger Cars
Utility Vehicles
600000
MPVs
400000
Grand Total
200000
0
2001-02
2002-03
2003-04
2004-05
Sales
CAR SALES TREND
Category
2001-02
2002-03
2003-04
2004-05
2005-06
Passenger Cars
509088
541491
696153
820179
882094
Utility Vehicles
104253
113620
146388
176360
194577
MPVs
61775
52087
59555
65033
66366
Grand Total
675116
707198
902096
1061572
1143037
Indian Automobile Industry Estimation
Estimated turnover USD 12 billlion, plus components revenue USD 3 billion, this is
the vastness of Indian automobile industry. Industry analysts predict this industry
to touch USD 13000 million mark by 2010, a cumulative growth of 9.5% annually.
It is said that for every Re 1 spent, the auto sector returns Rs. 2.24 to the Indian
economy.
The first auto vehicle rolled out in India at the end of 19th century.
Today, India is the the 2nd largest tractor and 5th largest
Automobile History
commercial vehicle manufacturer in the world
On the cost front, OEMs eyeing India in a big way to source
products and components at significant discounts to home market.
Industry Investment On the revenue side, OEMs are active in the booming passenger
car market in India.
Industry Growth
The passenger car and motorcycle segment in Indian auto market
is growing by 8-9 per cent. The two-wheeler segment will clock
11.5% rise by 2007. Commercial vehicle to grow by 5.2 per cent.
India is the 11th largest Passenger Cars producing countries in the
world and 4th largest in Heavy Trucks. Maruti Udyog Ltd. is the
Vehicle Production leading 4-wheelers manufacturer. Hero Honda is the leading 2wheelers manufacturer.
Auto Export
Passenger vehicle exports have grown over five times and twowheeler exports have reached more than double. Exports of auto
components, whose manufacturing costs are 30-40 per cent lower
than in the West, have grown at 25% a year between 2000 to
2005.
Ranks among the top 7 country using automobiles in unit
Rank
2006
2005
2004
2003
1
China
China
China
China
2
India
Thailand
Thailand
Thailand
3
Thailand
India
USA
USA
4
Vietnam
Vietnam
Vietnam
Indonesia
5
USA
USA
India
Vietnam
6
Russia
Russia
Indonesia
India
7
Korea
Indonesia
Korea
Korea
And by the end of 2008-09, India may got the first position due
to emerging and fast growing Economy.
Indian Auto Market Growth for the year 2005-06
•
The domestic automobile industry sales grew 12.8 per cent at
89,10,224 units as against 78,97,629 units in 2004-05.
•
The automotive industry crossed a landmark with total vehicle
production of 10 million units.
•
According to the Society of Indian Automobile Manufacturers (SIAM),
car sales was 8,82,094 units against 8,20,179 units in 2004-05.
•
The growth of domestic passenger car market was 7.5 per cent
•
Car exports stood at 1,70,193 units against 1,60,670 units in 200405.
•
The two-wheeler segment, the market grew by 13.6 per cent with
70,56,317 units against 62,09,765 units in 2004-05.
•
Motorcycles had the upward march, 17.1 per cent in domestic market
touching 58,15,417 units against 49,64,753 units in 2004-05.
•
Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against
9,22,428 units in 2004-05.
•
Commercial vehicles segment grew at 10.1 per cent with 3,50,683
units against 3,18,430 units in 2004-05.
•
Medium and heavy commercial vehicles managed a growth of 4.5 per
cent against 23 per cent growth in the year ended March 31, 2005.
•
Light commercial vehicles sales growth was 19.4 per cent at 1,43,237
units against 1,19,924 units in 2004-05.
Exports
Automobile Export Numbers
180000
160000
140000
120000
Passenger Cars
100000
Utility Vehicles
80000
MPVs
Grand Total
60000
40000
20000
0
2001-02
2002-03
2003-04
2004-05
2005-06
EXPORTS
EXPORTS TRENDS
Category
2001-02
2002-03
2003-04
2004-05
2005-06
Passenger Cars
49273
70263
125320
160670
170193
Utility Vehicles
3077
1177
3049
4505
4486
MPVs
815
565
922
1227
1093
53165
72005
129291
166402
175772
Grand Total
INTRODUCTION
OF
MARUTI
SUZUKI
INDIA
LIMITED
Today, Maruti Suzuki India Limited, a subsidiary of Suzuki Motor
Corporation of Japan, garners major share of automobile market in India
and, has been the leader of the Indian car market for about two decades. It
has completely revolutionized the Indian car market and has brought out
numerous models to cater to every section of society.
Maruti Udyog Ltd. (MUL) is the first automobile company in the
world to be honoured with an ISO 9000:2000 certificate.
Maruti Suzuki India Limited previously known as Maruti Udyog
Limited is the premier car company in India. MUL was established in Feb
1981 through an Act of Parliament. The company entered into collaboration
with Suzuki Motor Corporation of Japan to manufacture cars. Start selling
the first vehicle from 14 Dec., 1983. Its manufacturing plant, located some
25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000
units per annum, with a capability to produce about half a million vehicles.
Maruti Suzuki India Limited (MUL) was established in Feb
1981 through an Act of Parliament, as a Government company with
Suzuki Motor Corporation of Japan holding 26 per cent stake. It was
entrusted the task of achieving the following:
•
•
•
Modernization of the Indian Automobile Industry.
Production of vehicles in large volumes
Production of fuel efficient vehicles.
Suzuki was an obvious choice because of its unparalled expertise in
small cars.
The Joint Venture agreement was signed between Government of
India and Suzuki Motor Company (now Suzuki Motor Corporation of
Japan) in Oct 1982.
The company went into production in a record time of 13 months and
the first car was rolled out from Maruti Suzuki India Limited Gurgaon
in December, 1983.
First Customer
Mr. Harpal Singh, Maruti’s first customer, proudly received the keys of
the Maruti 800 car from the Prime Minister Smt. Indira Gandhi on
December 14, 1983.
When Maruti began operations in 1983, there were only two other car
companies in India and the total size of the Indian passenger car market was
a measly 40,000 units per year. From the start, Maruti caught the imagination
of Indian car customers and launched four new models, including a
hatchback, a mini multipurpose van, an entry sedan and a SUV, over the next
decade. Each of these models was an instant draw with the Indian
consumers. Suzuki Motor Corporation increased its stake on two occasions
(26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid
1990s (and to 54% with privatization in 2002).
Mission
The main objective behind formation of Maruti Suzuki India
Limited was to meet the growing demand of a personal mode of
transport caused by the lack of an efficient public transport
system.
Market
Share Market
Share Market
Share Market
Share
Till date, over 6 million (60,00,000) Maruti cars have rolled out
from its manufacturing facilities. At the end of 2005-06, Maruti
had a market share of about 54 per cent of the Indian
passenger car market. The company sold 5,61,822 vehicles in
2005-06 including exports of 34784 units. Maruti’s cumulative
exports are over 4 lakh units.
5%
4%
16%
55%
9%
11%
Brands
Maruti Alto
Maruti Baleno
Maruti Esteem
Maruti Gypsy
Maruti Omni
Maruti Swift
Maruti Versa
Maruti Vitara
Maruti Wagon-R
Maruti Zen Estilo
Maruti
Honda
Tata
Hundai
Toyota
other
Manufacturing Plant at Gurgaon, Haryana, production capable to
produce lakh units.
OLD LOGO
NEW LOGO
MODELS OF MARUTI CARS
MODEL
TYPE
Maruti 800
Small
•
•
Maruti 800 STD BS III
Maruti 800 AC BS III
Small
Omni
•
•
•
5 seater Maruti Omni
8 seater Maruti Omni
LPG Maruti Omni
Small
Maruti Alto
•
•
•
Alto
Alto Lx
Alto Lxi
Maruti Zen Estilo
•
•
•
Maruti Zen Estilo Lx
Maruti Zen Estilo Lxi
Maruti Zen Estilo Vxi
Mid-Size
Wagon R
•
•
•
•
•
WagonR
WagonR
WagonR
WagonR
WagonR
Lx
Lxi
Vxi
Ax
Duo
Versa
•
•
Mid-Size
5 seater
8 seater ( DX & DX2)
Mid-Size
Maruti Esteem
•
•
•
Maruti Esteem Lx
Maruti Esteem Lxi
Maruti Esteem Vxi
Baleno
•
•
Mid-Size
Baleno Sedan VXi
Baleno Sedan LXi
Mid-Size
Swift
•
•
•
Mid-Size
Swift LXi
Swift VXi
Swift ZXi
Maruti Zen Classic
Mid-Size
Maruti Gypsy
SUV
•
•
Hard top
Soft top
Maruti SX4
•
•
Mid-Size
Maruti SX4 Vxi
Maruti SX4 Zxi
Grand Vitara
SUV
True
Value
Maruti
Dr.School
Maruti
Insurance
N2N Fleet
Management
Maruti
Finance
Auth.Ser.
Stations
MGA
OTHER CORE PRODUCTS ARE:
True Value
Maruti Finance
Maruti Insurance
N2N Fleet Management
Maruti G Accessories
Authorized Services Stations
Maruti Driving School
Auto Card
Auto
Card
Maruti
Suzuki
SWOT ANALYSIS
Strength:
Weakness:
-
Heavy Market Share
-
Low approach in Premium Segment
-
Variety of Models
-
Less attention in Diesel Cars
-
Economical
-
No. of service station
Threats
Opportunity
-
Now looking for more
low priced cars
-
Tata’s Lakhtakiya Car
-
Diesel Engine Cars
-
Moving Trend of Luxury Car
Car market leader Maruti Udyog today launched SX4 sedan, a bold,
muscular and feature-packed car, powered by the global M-series engine and built
on a brand new platform.
SX4 sedan is the second global car, after the Swift, from Suzuki Motor Corporation,
the parent company of Maruti Udyog. SX4 Sedan is making its debut in India, before
being launched in Europe and Japan.
Speaking at the launch Mr. Jagdish Khattar, Managing Director & CEO, Maruti
Udyog, said “SX4 sedan is just the right car with which Maruti Udyog can reinforce
its presence in the A3 segment and enhance its leadership”.
He added: “The large number of customers who bought our compact cars 4-5 years
ago, and also Esteem and Baleno customers, will now choose the SX4 as the next
upgrade option. Besides, people who like to own a Maruti Suzuki car, but were
considering moving to competitors because we did not offer an A3 segment car of
their choice, will now choose the SX4 sedan”.
The SX4 sedan is being launched soon after Maruti Udyog has completed its best
year ever (2006-07) in terms of sales, financials, investment milestones and model
launches.
All the company’s three new launches last year – WagonR Duo, Zen Estilo and Swift
Diesel --- achieved record success.
Global car with Global Engine
The SX4 sedan is fitted with an advanced M series engine. The M-series represents
the future of Suzuki’s engine technology. It is designed to be compliant to Euro 4 and
Euro 5 norms in future. Suzuki has developed this engine by picking up the best
features of the engine series used so far in Suzuki vehicles and incorporating them
in this latest series. The 4-valve, 1.6 liter engine will produce a maximum power of
102 bhp @5500 rpm. The engine also has a high torque of 145Nm @4200 rpm,
which makes driving comfortable.
Xtra large
The SX4 sedan is the tallest, widest and the longest car in its class. It comes with the
widest tyres, and a boot space of 505 liters. The ground clearance of SX4 sedan is
190 mm, the highest in the A3 segment.
Feature packed sedan
SX4 sedan is equipped with features that impart aesthetics, status, convenience and
safety. It offers a music system integrated with the dashboard, with audio control on
the steering wheels. In addition, auto climate control system provides comfort and
convenience. The antenna is embedded in the glass, further enhancing aesthetics of
the car. An illuminated key insert and variable instrument illumination are among the
other unique features of the SX4 sedan.
The SX4 sedan is available in two variants: Vxi and Zxi. In addition, Zxi comes with
the option of a leather pack comprising leather seats, leather steering cover and
leather door trims. The SX4 is available in seven vibrant colours.
The “S” in “SX4” stands for Sport. “X” denotes RelaX. “4” denotes 4-seasons drive.
Safety
The SX4 sedan is fitted with safety features like ABS, EBD and Dual SRS airbags. It
also has front and rear side door impact beams. Safety is enhanced through seat
belt pre-tensioners and force limiters .
In the internal EURO NCAP testing, the SX4 sedan has got a high rating of 4.
The upright, theater seating in SX4 sedan provides better visibility.
The immobilizer, a state-of-the-art anti theft device, has also been installed in the
SX4 sedan.
SX4 sedan and Maruti engineers
The localization level of SX4 sedan is 79%. Maruti’s engineers have contributed in
making the car suitable for Indian conditions, especially in critical areas like
suspension tuning, ground clearance, engine tuning and seat comfort. Interiors have
been toned to the taste of Indian customers.
The SX4 sedan will be manufactured at Maruti Udyog’s state-of-the-art
manufacturing facility at Manesar, which was formally inaugurated in February 2007.
Suzuki Motor Corporation and SX4 Sedan
The SX4 Sedan is a significant model for Suzuki Motor Corporation as well, as the
company evolves from being the leading mini car maker in the world, to a complete
car maker.
Recent Suzuki cars, including the Swift and now the SX4, come with a more
aggressive, curvy and bold design. The European design influence is clearly evident.
This is a deliberate shift from the staid and straight lines, traditionally seen in Suzuki
models.
Alongside the conscious shift in product design, Suzuki has taken other initiatives in
its evolution, including entering the World Rally Championship.
It has also embarked on developing “global cars” like Swift and SX4 which, while
exuding an international and contemporary feel, are tuned to domestic requirements
of individual markets.
Price
The SX4 Sedan has been priced aggressively as an introductory offer.
Model
SX4 Vxi
SX4 Zxi
SX4 Zxi leather
City
Delhi
Delhi
Delhi
EX-SHOWROOM
(Rs)
618000
689000
724000
Maruti
Alto LXi - BS III
Technical
Specifications
Standard Features
Dimensions & Weights
Overall
3495 mm
Length
Overall
1475 mm
Width
Overall
1460 mm
Height
Wheel Base 2360 mm
Ground
166 mm
Clearance
Front Track 1290 mm
Rear Track 1290 mm
Front
1190 mm
Legroom
Rear
900 mm
Legroom
Kerb Weight 740 kg
Gross
Vehicle
1165 kg
Weight
No of Doors 5 door
Air Conditioner
Power Windows
Capacity
Seating
Capacity
Fuel Tank
Capacity
5 person
35 liter
Fuel Efficiency
Mileage
(Highway)
Mileage
(City)
Mileage
(Overall)
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
18.3 km/liter
13.6 km/liter
Remote Boot/Fuel-Lid
Steering Adjustment
14.5 km/liter
Tachometer
Performance
Maximum
Speed
Feature
137 Km/Hour
Child Safety Locks
Availability
0-100kmph 21.5 seconds
1/4 Mile
21.7 seconds
80kmph-0
35.8 meters
(Braking)
Front Fog Lights
Engine
Engine
FC engine
Type/Model
Displaceme
796 cc
nt
Power
47 PS @ 6200 rpm
Torque
62 Nm @ 3000 rpm
No of
3 cylinder
Cylinders
Valves per
4 valve
Cylender
Fuel Type
Petrol
Fuel System MPFI
Defogger (Rear)
Transmission
Transmissio
Manual
n Type
Gears/Spee
5 Gears
ds
Sun-Roof
Suspensions
McPherson Strut with
Front
torsion type anti-roll
Suspension
bar
•
Front and rear seat belts
Rear Defroster
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Moon-Roof
Detailed Features
Comfort
•
•
•
•
•
•
AC with heater
Rotary control for AC
Tinted glasses
Outside rear view mirror (RHS)
Remote fuel lid opener
Electronic power steering
Exterior
•
•
•
Front Bumper
Dynamic Front Grill
S mark
Interior
•
•
•
•
•
•
Fabric seats
Moulded carpet
Luggage compartment carpet
Moulded door trims
Cabin lamp
Electronic Tripmeter
New Car
Comparison
Unit
Tata Indica V2
Maruti Alto
Fiat Palio Stile
Xeta GLX - BS
LXi - BS III
1.1 SLX
III
Hyundai i10 D-Lite
Air Conditioner
Power Windows
Power Door
Locks
Power Steering
-
-
-
-
Anti-Braking
System
Traction Control
Air-Bags(Driver |
Passenger)
|
|
|
|
Immobilizer
Cup Holders
Folding RearSeat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Fuel-Lid
Steering
Adjustment
Tachometer
-
Child Safety
Locks
Front Fog Lights
Defogger (Rear)
Dimensions and Weights
Overall Length
mm
Tata Indica V2
Maruti Alto
Fiat Palio Stile
Xeta GLX - BS
Hyundai i10 D-Lite
LXi - BS III
1.1 SLX
III
3495
3675
3827
3565
Overall Width
mm
Overall Height
mm
Wheel Base
mm
Ground Clearance
mm
Front Track
mm
Rear Track
mm
Front Headroom
mm
Front Legroom
mm
Rear Legroom
mm
Boot Space
liter
Gross Vehicle Weight kg
Kerb Weight
kg
Fuel Economy
Mileage
(Highway km/liter
)
Mileage
km/liter
(City)
Mileage
km/liter
(Overall)
Capacities
Seating
person
Capacity
Fuel
Tank
liter
Capacity
No of
Doors
Performance
Maximu
kmph
m Speed
0seconds
100kmph
1/4 Mile seconds
100kmph
-0
meters
(Braking)
80kmph0
meters
(Braking)
Engine
Engine
Type/Mo
del
Displace cc
1475
1460
2360
166
1290
1290
1665
1620
1595
1485
1440
1550
2400
2373
2380
170
170
165
1400
1415
1400
1380
1378
1385
955
960
1190
1080
900
820
830
217
260
1165
1395
740
995
990
860
Tata Indica V2
Maruti Alto
Fiat Palio Stile
Xeta GLX - BS
Hyundai i10 D-Lite
LXi - BS III
1.1 SLX
III
18.3
15.3
15.7
13.6
11.1
10.6
14.5
11.9
12.8
Tata Indica V2
Maruti Alto
Fiat Palio Stile
Xeta GLX - BS
LXi - BS III
1.1 SLX
III
Hyundai i10 D-Lite
5
5
5
5
35
37
47
35
5
5
5
5
Tata Indica V2
Maruti Alto
Fiat Palio Stile
Xeta GLX - BS
LXi - BS III
1.1 SLX
III
137
152
131
21.5
17.4
21
21.7
20.7
20.5
60.1
51.6
34.8
33
35.8
Hyundai i10 D-Lite
Tata Indica V2
Maruti Alto
Fiat Palio Stile
Hyundai i10 D-Lite
Xeta GLX - BS
LXi - BS III
1.1 SLX
III
475 SI Multi
Point Fuel
injection
iRDE 1.1, 4-cylinder
FC engine System with 1.1L FIRE
Petrol
32-bit
microprocesso
r
796
1396
1108
1086
ment
Power
PS@rpm
Torque Nm@rpm
Valve
Mechanis
m
Bore
mm
Stroke mm
Compres
sion
Ratio
No of
cylinder
Cylinders
Cylinder
Configur
ation
Valves
per
valve
Cylender
Ignition
Type
Engine
Block
Material
Block
Head
Material
Fuel
Type
47@6200 70@4800
62@3000 122@2600
3
4
75
79.5
70
72
9
9.6
4
4
4
In-line
Inline
Inline
2
2
Iron
Iron
Petrol
MPFI
Petrol
Petrol
MPFI
Electronic
multipoint with
32 bit
microprocesso
r
Tata Indica V2
Maruti Alto
Fiat Palio Stile
Xeta GLX - BS
LXi - BS III
1.1 SLX
III
Transmission
Maruti
67@5500
99@2800
SOHC
Fuel
System
Transmis
sion
Type
Gear
57@5250
92@2750
Manual
5
5
Manual
Manual
5
5
800 AC - BS III
Petrol
Hyundai i10 D-Lite
Manual
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length
3335 mm
Overall Width
1440 mm
Overall Height
1405 mm
Wheel Base
2175 mm
Ground Clearance 170 mm
Front Legroom
1130 mm
Rear Legroom
790 mm
Kerb Weight
665 kg
Gross Vehicle
1000 kg
Weight
No of Doors
4 door
Feature
Air Conditioner
Power Windows
Capacity
Seating Capacity
4 person
Fuel Tank Capacity 28 liter
Driver Air-Bags
Fuel Efficiency
Mileage (Highway) 18.7 km/liter
Mileage (City)
13.1 km/liter
Mileage (Overall)
14.2 km/liter
Maximum Speed
0-100kmph
1/4 Mile
80kmph-0
(Braking)
Performance
144 Km/Hour
20.8 seconds
39.5 seconds
42.8 meters
Engine
Engine Type/Model Water cooled SOHC (1C2V)
Displacement
796 cc
Power
38 PS @ 5000 rpm
Torque
59 Nm @ 2500 rpm
Valve Mechanism
SOHC
No of Cylinders
3 cylinder
Cylinder
Inline
Configuration
Valves per Cylender 2 valve
Fuel Type
Petrol
Transmission
Transmission Type Manual
Gears/Speeds
4 Gears
Suspensions
McPherson strut & coil
Front Suspension
spring
Coil spring with gas filled
Rear Suspension
shock absorbers
Steering Type
Power Assisted
Steering
Rack & pinion
Standard
Availability
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
-
Remote Boot/Fuel-Lid
Steering Adjustment
-
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
-
Minimum Turning
Radius
Front Brakes
Rear Brakes
Tyres
4.4 meter
Brakes
Disc
Drum
Wheels & Tyres
145 / 70 R-12
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Safety
•
•
•
•
•
•
•
Laminated windshield
Additional body reinforcements
High mount rear stop lamp
Collapsible steering column
Front and rear seats belts
Head lamp leveling device
Side impact beams
Electricals
•
•
•
•
•
•
•
•
Maruti
Front wipers (2 speed +
Intermittent)
Cabin light (3 positions)
Windshield washer
Airflow controls
Clear lens headlamps
Clear lens rear combination lamps
Halogen bulbs
Air conditioner
Omni 8-Seater - BS III
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length
3370 mm
Overall Width
1410 mm
Overall Height
1640 mm
Wheel Base
1840 mm
Ground Clearance
165 mm
Front Track
1205 mm
Rear Track
1190 mm
Kerb Weight
785 kg
No of Doors
5 door
Capacity
Seating Capacity
8 person
Fuel Tank Capacity 36 liter
Fuel Efficiency
Mileage (Highway)
17.9 km/liter
Mileage (City)
12.7 km/liter
Mileage (Overall)
13.7 km/liter
Performance
Engine Type/Model
Engine
4 stroke cycle, Water
cooled
796 cc
38 PS @ 5000 rpm
59 Nm @ 3000 rpm
3 cylinder
Displacement
Power
Torque
No of Cylinders
Cylinder
Inline
Configuration
Valves per Cylender 2 valve
Fuel Type
Petrol
Transmission
Transmission Type
Manual
Gears/Speeds
4 Gears
Suspensions
Front Suspension
McPherson Strut
Leaf spring with Shock
Rear Suspension
absorbers
Feature
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Steering Type
Power Assisted
Minimum Turning
Radius
Front Brakes
Rear Brakes
Tyres
Steering
Recirculating ball and nut
Standard
Front Fog Lights
4.1 meter
Rear Defroster
Brakes
Disc (Booster Assisted)
Drum Brakes
Defogger (Rear)
Wheels & Tyres
145R 12 LT 6PR (Radial)
Leather Seats
Power Seats
Availability
AM/FM Radio
•
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Electricals
•
•
•
•
•
Maruti
2 speed windshield wiper
3 position cabin light
Multi-function levers
High mount rear stop lamp
Headlamp leveling device
Zen Estilo VXi ABS
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length 3495 mm
Overall Width
1495 mm
Overall Height 1595 mm
Wheel Base
2360 mm
Ground
165 mm
Clearance
Front Track
1295 mm
Rear Track
1290 mm
Kerb Weight
875 kg
Gross Vehicle
1275 kg
Weight
No of Doors
5 door
Feature
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Capacity
Seating Capacity 5 person
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Availability
Fuel Tank
Capacity
35 liter
Fuel
Mileage
17.7
(Highway)
Mileage (City)
12.6
Mileage (Overall)13.3
Efficiency
km/liter
km/liter
Engine
1061 cc
65 PS @ 6200 rpm
84 Nm @ 3500 rpm
68.5 mm
72 mm
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
9:1
4 cylinder
Inline
CD Player
Sun-Roof
4 valve
Petrol
MPFI
Moon-Roof
Detailed Features
Manual
5 Gears
Cable
Suspensions
McPherson strut with torsion
type roll control device
Coil spring, Gas-filled shock
Rear Suspension absorbers with three link rigid
and isolated trailing arm
Front
Suspension
Steering Type
Power Assisted
Minimum
Turning Radius
Tubeless Tyres
1.1L, 4-Cyl, F10D Petrol
Transmission
Transmission
Type
Gears/Speeds
Clutch Type
Alloy Wheels
km/liter
Performance
Maximum Speed 148 Km/Hour
0-100kmph
16.8 seconds
1/4 Mile
20.9 seconds
100kmph-0
51.8 meters
(Braking)
80kmph-0
35.9 meters
(Braking)
Engine
Type/Model
Displacement
Power
Torque
Bore
Stroke
Compression
Ratio
No of Cylinders
Cylinder
Configuration
Valves per
Cylender
Fuel Type
Fuel System
Folding Rear-Seat
Rear Wash Wiper
Steering
Electronic Power Steering (EPS)
Standard
4.6 meter
Comfort
•
•
•
•
•
•
•
•
•
•
•
•
•
Front/Rear Power Windows
Power Steering
Front Door Pocket
Remote Keyless Entry System
Internally Adjustable ORVM
(Electrical)
Air Conditioning
Remote Fuel Lid Opener
Co-driver Vanity Mirror (Sun Visor)
Grip Assistant (3 nos)
Co-driver Side Front Door Lock
4 Speakers
Centre Console with Cup Holders
IP Pocket
•
•
•
•
Tachometer
Lights-off & Key Reminder Chime
Accessory Socket
Ash Tray
Exterior
•
•
•
•
•
•
•
•
Maruti
Body Coloured Bumpers
Body Side Moulding
Full Wheel Cap
Black Out Film
Front Fog Lamps
Body Coloured Side Door Handles
Body Coloured Outside Door Mirrors
Body Coloured Back Door Handle na
Wagon R AX
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length
3520 mm
Overall Width
1490 mm
Overall Height
1660 mm
Wheel Base
2360 mm
Ground Clearance 165 mm
Front Track
1295 mm
Rear Track
1290 mm
Front Headroom 1040 mm
Front Legroom
985 mm
Rear Legroom
890 mm
Kerb Weight
840 kg
Gross Vehicle
1240 kg
Weight
No of Doors
5 door
Feature
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Capacity
Seating Capacity 5 person
Fuel Tank Capacity 35 liter
Fuel Efficiency
Mileage (Highway) 15.7 km/liter
Immobilizer
Cup Holders
Folding Rear-Seat
Availability
Mileage (City)
10.2 km/liter
Mileage (Overall) 11.3 km/liter
Performance
Maximum Speed 145 Km/Hour
0-100kmph
17.4 seconds
1/4 Mile
21.2 seconds
100kmph-0
71.1 meters
(Braking)
80kmph-0
53.8 meters
(Braking)
Engine
Engine Type/ModelFC Engine
Displacement
1061 cc
Power
67 PS @ 6200 rpm
Torque
84 Nm @ 3500 rpm
Bore
68.5 mm
Stroke
72 mm
Compression Ratio 9:1
No of Cylinders
4 cylinder
Cylinder
Inline
Configuration
Valves per
4 valve
Cylender
Fuel Type
Petrol
Fuel System
MPFI
Transmission
Transmission Type Automatic
Gears/Speeds
3 Gears
Suspensions
McPherson Strut with torsion
Front Suspension
type roll control device
Coil spring, gas-filled shock
Rear Suspension
absorbers with
Steering
Steering Type
Electronic Power Steering
Power Assisted
Standard
Minimum Turning
4.6 meter
Radius
Brake Type
Front Brakes
Rear Brakes
Wheel Type
Wheel Size
Tyres
Brakes
8" Booster-assisted
Disc,
Drum
Wheels & Tyres
steel
4J x 13
155/80 R13
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Maruti
Versa DX2 - BS III
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length
3675 mm
Overall Width
1475 mm
Overall Height
1905 mm
Wheel Base
2350 mm
Front Track
1280 mm
Rear Track
1290 mm
Front Legroom
1124 mm
Rear Legroom
865 mm
Kerb Weight
985 kg
Gross Vehicle
1585 kg
Weight
No of Doors
5 door
Feature
Air Conditioner
Power Windows
Power Door Locks
Seating Capacity
Fuel Tank
Capacity
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Capacity
8 person
Passenger Air-Bags
40 liter
Immobilizer
Cup Holders
Folding Rear-Seat
Fuel Efficiency
Mileage (Highway) 14.1 km/liter
Mileage (City)
10.6 km/liter
Mileage (Overall) 11.3 km/liter
Performance
Maximum Speed 150 Km/Hour
0-100kmph
13.6 seconds
1/4 Mile
23.5 seconds
100kmph-0
54.6 meters
(Braking)
32.2 meters
Engine
Engine
1.3L MPFI Petrol
Type/Model
Displacement
1298 cc
Power
83 PS @ 6000 rpm
Torque
102 Nm @ 3000 rpm
Valve Mechanism SOHC
Bore
74 mm
Stroke
75.5 mm
Availability
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
-
-
Compression Ratio 9:1
No of Cylinders
4 cylinder
Cylinder
Inline
Configuration
Valves per
4 valve
Cylender
Engine Block
Alloy
Material
Block Head
Alloy
Material
Fuel Type
Petrol
Fuel System
Electronic MPFI
Transmission
Transmission Type Manual
Gears/Speeds
5 Gears
Final Reduction
4.55
Gear Ratio
Detailed Features
Comfort
• Heater
• True Respone Electronic Power
Steering
• Power Window Front
• Central Door Locking (all 5 Doors)
• Middle Seat, Twin Plus Folding (3
Passengers)
• Head Restraint on all seats
• Double Folded 3rd Seat
• Reclining and Sliding Front Seats
• Twin Air - Conditionar
Exterior
•
Suspensions
McPherson strut with torsion
Front Suspension
type roll control device
Coil spring with three link
Rear Suspension rigid axle and isolated trailing
arms
Steering
Steering Type
Rack & Pinion
Power Assisted
power assisted
Minimum Turning
5 meter
Radius
Brake Type
Front Brakes
Rear Brakes
Brakes
Booster assisted Disc and
Drum
198mm ventillated discs
220mm drums
•
•
•
•
•
•
Front Wiper (2 Speed +
Intermittent)
Body Coloured Bumper
Outside Rear View Mirror (Right &
Left)
Wheel Hub Cap
Body Graphics
All Tinted Glasses
Radial Tyres
Interior
•
•
•
•
•
•
Cigarette Lighter
Both Side Sunvisor
Vanity Mirror Co-driver Side
Front Astray
Front Door Pocket
Front Door Arm Rest
Safety
•
•
•
•
•
•
Collapsible Steering Column
Side Impact Beams
Front Impact Beam
Seat Belts for all seats
Diagnostic Breakdown System
Halogen Headlamps
Equipments
• Electronic Techometer
• Electronic Multi Tripmeter
Maruti
Swift VDi
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length
3695 mm
Overall Width
1690 mm
Overall Height
1530 mm
Wheel Base
2390 mm
Ground Clearance
170 mm
Front Track
1470 mm
Rear Track
1480 mm
Boot Space
232 liter
Kerb Weight
1075 kg
Gross Vehicle Weight1490 kg
No of Doors
5 door
Feature
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Seating Capacity
Fuel Tank Capacity
Capacity
5 person
43 liter
Fuel Efficiency
Mileage (Highway) 18.2 km/liter
Mileage (City)
13.8 km/liter
Mileage (Overall)
15.4 km/liter
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Performance
Maximum Speed
158 Km/Hour
0-100kmph
14 seconds
1/4 Mile
19.1 seconds
Engine
Engine Type/Model 1.3L, DOHC, DDiS Diesel
Displacement
1248 cc
Power
75 PS @ 4000 rpm
Torque
190 Nm @ 2000 rpm
Valve Mechanism
DOHC
Bore
69.6 mm
Stroke
82 mm
Compression Ratio 17.6:1
No of Cylinders
4 cylinder
Cylinder
Inline
Configuration
Valves per Cylender 4 valve
Fuel Type
Diesel
Fuel System
Common rail multi injection
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Detailed Features
Availability
@ 1400 bar
Transmission
Transmission Type Manual
Gears/Speeds
5 Gears
Clutch Type
Hydraulic
Final Reduction Gear
3.94
Ratio
Suspensions
MacPherson strut and coil
Front Suspension
spring
Torsion beam and coil
Rear Suspension
spring
Steering Type
Power Assisted
Minimum Turning
Radius
Front Brakes
Rear Brakes
Wheel Type
Wheel Size
Tyres
Steering
Rack & Pinion
Standard
4.7 meter
Brakes
Ventilated Discs
Drums
Wheels & Tyres
Steel
14 inch
165/80 R14
Interior
•
•
•
•
•
•
•
Ticket holder
Tripmeter (Digital display)
Console box (Lower)
Day/night rearview mirror
Single folding rear bench seat
Head restraints, Rear seat
3 assist grips
Comfort
• Power steering
• Front electric windows
• Rear electric windows
• Central door locking
• Manual air conditioning
• Heater
• Antenna
Exterior
•
•
•
•
•
•
•
•
•
•
•
Halogen headlamps
Headlamp leveling device
Right ORVM (Internally adjusted)
Left ORVM (Internally adjusted)
Tailgate opener key type
Windscreen wiper 2-speed+1-speed
intermittent
Green tinted glass window
Front fog lamps
Rear fog lamps
Black coloured A- & B-pillars
165/80 R 14 steel wheels with cap
Safety
•
•
•
•
•
•
•
Brake assist
Seat belts rear
High mounted stop lamp
Child lock (Rear door)
Key not removed warning buzzer
Side impact beams
Immobilizer
Interior
•
•
•
•
•
•
•
•
•
•
•
Front seatback pocket (driver &
passenger side)
12V accessory socket in center
console
Removable ashtray
Silver painted door garnish, inside
door opener
Remote fuel lid opener
Speaker provision in door
Cabin light (3 position)
Cup holders (front 2, rear 1)
Sports-type spherical shift knob
Sun visors (both sides)
Vanity mirrors (Sunvisor co-driver
side)
Maruti
Esteem VXi - BS III
Technical Specifications
Detailed Features
Dimensions & Weights
Overall Length
4095 mm
Overall Width
1575 mm
Overall Height
1395 mm
Wheel Base
2365 mm
Ground Clearance 170 mm
Front Track
1365 mm
Rear Track
1340 mm
Front Legroom
1177 mm
Rear Legroom
817 mm
Boot Space
376 liter
Kerb Weight
875 kg
Gross Vehicle
1315 kg
Weight
No of Doors
4 door
Comfort
Capacity
Seating Capacity 5 person
Fuel Tank
40 liter
Capacity
Fuel Efficiency
Mileage
15.9 km/liter
(Highway)
Mileage (City)
10.2 km/liter
Mileage (Overall) 11.3 km/liter
Maximum Speed
0-100kmph
1/4 Mile
80kmph-0
(Braking)
Engine
Type/Model
Performance
164 Km/Hour
13.1 seconds
17.9 seconds
38.4 meters
Engine
4 stroke, Water-cooled with 32Bit Electronic Control Module
(ECM)
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Air-conditioner
Cabin heater
Reclining & sliding front seats
Front door pockets (both sides)
Front seat back pockets (both
sides)
Centre room lamp
Driver's cabin room light
Trunk room light
Air flow controls
Remote operated fuel tank lid
Remote operated trunk lid
Coat hanger hook on grip
assistance
Outside rear view mirror (R)
Outside rear view mirror (L)
Power steering
Power windows (Front)
Power windows (Rear)
Power antenna
Kenwood Stereo
Driver's seat height adjuster
Rear seat centre arm rest
Rear defogger
Central locking
Exterior
•
•
•
Front grille (Chrome plated)
Head lamps with clear lens
Windshield wiper (2 speed +
intermittent)
Displacement
Power
Torque
Valve Mechanism
Bore
Stroke
Compression
Ratio
No of Cylinders
Cylinder
Configuration
Valves per
Cylender
Engine Block
Material
Block Head
Material
Fuel Type
1298 cc
85 PS @ 6000 rpm
110 Nm @ 4500 rpm
SOHC
74 mm
75.5 mm
9:1
4 cylinder
In-line
4 valve
Aluminium
Aluminium
Petrol
Transmission
Transmission
Type
Gears/Speeds
Manual
•
•
•
•
•
•
•
•
Steering
Steering Type
Rack & Pinion
Power Assisted
Standard
Minimum Turning
4.8 meter
Radius
Brakes
Booster assisted ventilated disc
Booster assisted drum
Rear combination lamps with clear
lens
Tubeless tyres
Body coloured bumpers
Body side moulding
Full wheel covers
Front fog lamps with clear lens
Body coloured door handles
Body coloured side view mirrors
Rear Spoiler
Interior
•
•
•
•
•
•
•
•
5 Gears
Suspensions
Front Suspension McPherson strut and coil spring
Rear Suspension Coil spring
Front Brakes
Rear Brakes
•
•
•
•
•
•
•
Sunvisors on both sides
Ashtrays (front & rear)
Grip assists (front & rear)
Moulded floor carpets
Luggage compartment carpet
Moulded part fabric door trims
Chrome plated parking lever knob
Silver finish power window switch
garnish
Cigarette lighter
Silver finish louvres, garnish &
bezels
Vanity mirror
Plush fabric upholstery
Sporty gear shift lever knob
Centre console box
Equipments
•
•
Tachometer
Speedometer with sporty dial
Safety
•
•
•
•
•
•
•
•
•
•
Headlamp leveling device
Collapsible steering column
Lockable glove box
Adjustable front seat head
restraints
Front seat belts (3-point ELR type)
Child proof rear door locks
Steel side impact beams
Prismatic day-night inside rear
view mirror
Halogen headlamps
Laminated windshield with shade
Maruti
Gypsy King HT - BS III
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length
4010 mm
Overall Width
1540 mm
Overall Height
1875 mm
Wheel Base
2375 mm
Ground Clearance
210 mm
Front Track
1300 mm
Rear Track
1310 mm
Kerb Weight
1050 kg
Gross Vehicle Weight 1650 kg
No of Doors
3 door
Feature
Air Conditioner
Seating Capacity
Fuel Tank Capacity
Capacity
8 person
40 liter
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Fuel Efficiency
Mileage (Highway)
14.8 km/liter
Mileage (City)
10.2 km/liter
Mileage (Overall)
11.9 km/liter
Passenger Air-Bags
Immobilizer
Performance
Maximum Speed
126 Km/Hour
0-100kmph
16.7 seconds
Engine Type/Model
Engine
G13BB, MPFI, 16-Valve,
Gasoline
1298 cc
81 PS @ 6000 rpm
103 Nm @ 4500 rpm
SOHC
74 mm
75.5 mm
9:1
4 cylinder
Displacement
Power
Torque
Valve Mechanism
Bore
Stroke
Compression Ratio
No of Cylinders
Cylinder
Inline
Configuration
Valves per Cylender 4 valve
Engine Block Material Aluminium
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Availability
Block Head Material Aluminium
Fuel Type
Petrol
Transmission
Transmission Type
Manual
Gears/Speeds
5 Gears
Final Reduction Gear
5.1
Ratio
Suspensions
Leaf spring with Double
Front Suspension
action damper
Leaf spring with Double
Rear Suspension
action damper
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Steering Type
Power Assisted
Brake Type
Front Brakes
Rear Brakes
Steering
Rack & Pinion
N/A
Brakes
Booster assisted Disc and
Drum
250mm Discs
220mm Drums
Wheel Type
Wheel Size
Tyres
Wheels & Tyres
Steel
15 inch
205/70 R15
MARUTI
SX4 ZXi
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length
4490 mm
Overall Width
1735 mm
Overall Height
1560 mm
Wheel Base
2500 mm
Ground Clearance 190 mm
Front Track
1500 mm
Rear Track
1495 mm
Feature
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Availability
Front Headroom
Rear Legroom
Boot Space
Kerb Weight
No of Doors
980 mm
870 mm
505 liter
1200 kg
4 door
Capacity
Seating Capacity 5 person
Fuel Tank
50 liter
Capacity
Fuel Efficiency
Mileage
14.9 km/liter
(Highway)
Mileage (City)
9.7 km/liter
Mileage (Overall) 11 km/liter
Performance
Maximum Speed 175 Km/Hour
0-100kmph
12.3 seconds
80kmph-0
28 meters
(Braking)
Engine
Engine
Type/Model
Displacement
Power
Torque
Valve Mechanism
Bore
Stroke
Compression
Ratio
No of Cylinders
Cylinder
Configuration
Valves per
Cylender
Engine Block
Material
Block Head
Material
Fuel Type
1.6L 16V DOHC
1586 cc
103 PS @ 5500 rpm
145 Nm @ 4200 rpm
DOHC
78 mm
83 mm
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
9:1
4 cylinder
Moon-Roof
Inline
4 valve
Detailed Features
Alloy
Comfort
Alloy
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Petrol
Transmission
Transmission
Type
Gears/Speeds
Final Reduction
Gear Ratio
Traction Control
Manual
5 Gears
4.41
Suspensions
Independent suspension with
Front Suspension gas-filled McPherson strut &
anti-roll bar
Automatic AC (Single Zone)
Heater
Front door pockets (both sides)
Front seat back pockets (both sides)
Center room lamp
Map light (twin)
Trunk room light
Remote-operated fuel tank lid
Remote-operated tunk lid
Electronic Power steering
Adjustable steering column tilt
Leather steering wheel
Power windows (front and rear)
Driver's seat height adjuster
Semi independent torsion
Rear Suspension beam with gas filled shock
absorbers
Steering Type
Steering
Rack & Pinion with Electronic
Power Steering
Standard
Power Assisted
Minimum Turning
5.3 meter
Radius
•
•
•
•
•
•
•
Leather front/rear seats
Rear seat center arm-rest
Fixed rear seat
adjustable head-rests (front and
rear)
Rear defogger
Central locking
Key-less entry
Exterior
Front Brakes
Rear Brakes
Wheel Type
Wheel Size
Tyres
Brakes
Ventilated discs
Drums
Wheels & Tyres
Alloy
16-inch
205/60 R16
Safety
•
•
•
•
•
•
•
•
•
•
Driver's airbag
Passenger airbag
3-point ELR front seat belt pre
tensioners & force limiter
3-point rear seats belts(2) and 2 point
lap belt(1)
Child lock rear door
Height adjustable front seat belts
Side impact protection beam
iCATS
Front door-lock canceller
ABS/EBD
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Equipments
•
•
Interior
•
•
•
•
•
•
•
•
•
Leather accent front & rear door trims
Front door trim pockets
Inside door handle and door lock (silver
painted)
Day/night rear view mirror
Passenger vanity mirror
Driver's ticket holder
Three assist grips
Int light turn-on when central locking
switch on
Tubeless tyres
Alloy wheels
Full wheel cover
Body-colored bumpers
Body-colored side moulding
Body-colored outside door handle
High mount stop lamp
Front fog lamps
Rear fog lamps
Both side outside rear view mirror
(OSRVM)
Electrically adjustable OSRVMs
Body-colored outside rear view
mirrors
Glass antenna
Black front and rear mudflap
Body-colored front and rear mudflap
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Tachometer
Speedometer with illumination
control
White-color speedometer illumination
Amber-color switch illumination
Temperature/clock display
Head light levelling
Integrated stereo
Stereo Remote
CD/MP3/WMA, AM/FM tuner
4 speakers (2 front and 2 rear)
2 tweeters (in front door trims)
Audio controls on steering wheel
Audible headlight-on reminder
Key-off reminder
Door ajar warning lamp
Seat belt reminder(Driver)
Center console with cupholder(2 in
front, 1 in rear)
Pet bottle holder (door trim)
•
•
•
Ashtray & cigratte lighter
Key cylinder with illumination ring
Silver-painted gear shift boot ring
Car
Comparison
Unit
Maruti SX4 ZXi
(Leather Option)
Ford Fiesta 1.4
EXi
Honda City ZX
CVT
Hyundai
Accent GLE
Air
Conditioner
Power
Windows
Power Door
Locks
Power
Steering
AntiBraking
System
Traction
Control
AirBags(Drive
r|
Passenger)
Immobilize
r
Cup
Holders
-
-
-
-
|
|
|
-
|
Folding
Rear-Seat
Rear Wash
Wiper
Alloy
Wheels
Tubeless
Tyres
Central
Locking
Remote
Fuel-Lid
Steering
Adjustment
-
Tachomete
r
Child
Safety
Locks
Front Fog
Lights
Defogger
(Rear)
Leather
Seats
Power
Seats
AM/FM
Radio
Cassette
Player
CDÂ Player
Sun-Roof |
Moon-Roof
Dimensions and Weights
Overall
mm
Length
Overall
mm
Width
Overall
mm
Height
Wheel Basemm
Ground
mm
Clearance
Front Track mm
Rear Track mm
Front
mm
Headroom
Front
mm
Legroom
Rear
mm
-
-
|
Maruti SX4 ZXi
(Leather Option)
|
Ford Fiesta 1.4
EXi
|
Honda City ZX
CVT
|
Hyundai
Accent GLE
4490
4282
4390
4250
1735
1686
1695
1670
1560
1468
1495
1370
2500
2486
2450
2440
190
168
160
172
1500
1495
1474
1444
1455
1455
1435
1425
980
925
965
970
1040
1120
1245
840
925
803
870
Legroom
Boot Space liter
Gross
Vehicle
kg
Weight
Kerb
kg
Weight
Fuel Economy
Mileage
km/liter
(Highway)
Mileage
km/liter
(City)
Mileage
km/liter
(Overall)
Capacities
Seating
person
Capacity
Fuel Tank
liter
Capacity
No of
Doors
Performance
Maximum
kmph
Speed
0-100kmphseconds
1/4 Mile
seconds
100kmph-0
meters
(Braking)
80kmph-0
meters
(Braking)
Engine
Engine
Type/Model
Displaceme
cc
nt
Power
PS@rpm
Torque
Nm@rpm
Valve
Mechanism
Bore
mm
Stroke
mm
Compressio
n Ratio
No of
cylinder
Cylinders
Cylinder
Configurati
on
Valves per
valve
Cylender
Ignition
Type
505
430
500
380
1525
1200
1110
Maruti SX4 ZXi
(Leather Option)
1085
Ford Fiesta 1.4
EXi
1014
Honda City ZX
CVT
Hyundai
Accent GLE
14.9
15.8
14.7
13.5
9.7
10.4
9.3
8.4
11
11.5
10.4
9.4
Maruti SX4 ZXi
(Leather Option)
Ford Fiesta 1.4
EXi
Honda City ZX
CVT
Hyundai
Accent GLE
5
5
5
5
50
45
42
45
4
4
4
4
Ford Fiesta 1.4
EXi
Maruti SX4 ZXi
(Leather Option)
Honda City ZX
CVT
Hyundai
Accent GLE
175
174
164
172
12.3
14.8
19.6
15.6
20.2
13.2
17.9
65.2
53
58.5
59.8
30.4
33.2
28
Maruti SX4 ZXi
(Leather Option)
Ford Fiesta 1.4
EXi
Honda City ZX
CVT
Hyundai
Accent GLE
1.6L 16V DOHC
DURATEC
i-DSI
Hyundai Alpha
1586
1388
1497
1495
103@5500
145@4200
82@6000
127@4000
77@5000
125@2700
95@5500
123@3500
DOHC
DOHC
SOHC
DOHC
78
83
76
76.5
75.5
83.5
9
9.75
9
4
4
4
4
Inline
Inline
In line
in-line
4
4
2
3
Electronic
Ignition
Maruti Grand Vitara 2.0 AT
Engine
Block
Material
Alloy
Aluminium alloy
Technical Specifications
Standard Features
Dimensions & Weights
Overall Length
4470 mm
Overall Width
1810 mm
Overall Height
1695 mm
Wheel Base
2640 mm
Ground Clearance 200 mm
Front Track
1540 mm
Rear Track
1560 mm
Boot Space
398 liter
Kerb Weight
1604 kg
No of Doors
5 door
Feature
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Capacity
Seating Capacity
5 person
Fuel Tank Capacity 66 liter
Fuel Efficiency
Performance
Engine
Engine Type/Model 2L 16V DOHC Petrol
Displacement
1995 cc
Power
120 PS @ 5500 rpm
Torque
170 Nm @ 3500 rpm
Valve Mechanism
DOHC
Bore
84 mm
Stroke
90 mm
No of Cylinders
4 cylinder
Cylinder
Inline
Configuration
Valves per Cylender 4 valve
Fuel Type
Petrol
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Availability
Fuel System
Direct Injection
Transmission
Transmission Type Automatic
Gears/Speeds
4 Gears
Front Suspension
Rear Suspension
Steering Type
Power Assisted
Minimum Turning
Radius
Suspensions
McPherson Strut
Multi Link
Steering
Rack & Pinion, Powerassisted - Hydraulic
Standard
5.5 meter
Front Brakes
Rear Brakes
Brakes
Disc
Drum
Wheel Type
Wheel Size
Tyres
Wheels & Tyres
Alloy
16inch
225/70 R16
Safety
•
•
•
•
•
•
•
•
•
•
•
•
•
•
SRS front dual airbags
Head impact protection structure
ABS with EBD
Brake assist
Foot protection design for brake pedal
Seat-belts with pretensioner, force
limiter & height adjuster
Front & rear 3-point ELR seat-belts
ISO FIX childseat anchorages x 2 (rear)
Child-proof rear door locks
Immobiliser/iCATS
High-mounted stop lamp
Dead locks
AT shift and key inter-locks
Front and rear side impact door beams
Interior
•
•
•
•
•
•
•
Door ajar warning lamp
Fuel warning indicator
Light-off key reminder
Driver's seat-belt warning lamp
Silver interior garnishes
Key cylinder with illuminated ring
Front map light
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Detailed Features
Comfort
• Power steering with tilt
• Electric windows front and rear (auto
driver down)
• Central door locking switch x 1
(driver's side)
• Remote controlled door locks with
hazard lamp answerable function
• Automatic climate control with pollen
filter
• Antenna, speaker tweeter &
subwoofer
• CD tuner, MP3, wmv
• Automatic volume control (AVC)
• Steering wheel audio switches
• Audio remote
Exterior
•
•
•
•
•
•
•
•
•
•
•
•
Multi-reflector + halogen projector
headlamps
Headlamp leveling device
Front & rear fog lamps
Green tinted windows
Body-coloured outside door mirrors
Electrically adjustable outside door
mirrors
Body-coloured tailgate handle
Body-coloured bumpers
Variable speed front & rear washer
wiper
Tailgate/rear window demister
Alloy wheels (5)
Full spare tyre cover with SUZUKI
logo
Interior
•
•
•
•
•
Centre console box
Silver finish inside door opener
Silver garnish shift knob
Dark rich fabric seat upholstery
Seat height adjuster (driver's side)
•
•
•
•
•
•
Centre & rear room light (3-position)
Luggage area light (2-position)
Dual sun visors
Ticket holder & vanity mirror in sun
visors (both sides)
Day/night rear view mirror
Cup & bottle holders
Category of shareholder
•
•
•
•
•
•
No. Of
shareholders
Head restraints x 5
Reclining rear seats
60:40 rear seat folding
Rear seat centre armset
Rear coat hooks
Tailgate & luggage area
Total no. of
shares
Total no. of
shares held in
dematerialized
form
Total
shareholding as
a % of total no.
of shares
As a % of As a % of
(A+B)
(A+B+C)
(A) Shareholding of Promoter
and Promoter Group
(1) Indian
Central Government / State
Government(s)
1
29679689
29679689
10.27
10.27
Sub Total
1
29679689
29679689
10.27
10.27
Bodies Corporate
5
156618440
-
54.21
54.21
Sub Total
Total s hare holding of Prom ote r
and Prom ote r Group (A)
5
156618440
-
54.21
54.21
6
186298129
29679689
64.48
64.48
110
14442889
14442889
5
5
18
4842098
4842098
1.68
1.68
(2) Fore ign
(B) Public Shareholding
(1) Ins titutions
Mutual Funds / UTI
Financial Institutions / Banks
Insurance Companies
10
26405839
26405839
9.14
9.14
Foreign Institutional Investors
173
43930587
43930587
15.21
15.21
Sub Total
311
89621413
89621413
31.02
31.02
1348
5489817
5489817
1.9
1.9
81206
6863639
6858890
2.38
2.38
(2) Non-Ins titutions
Bodies Corporate
Individuals
Individual shareholders holding nominal
share capital up to Rs. 1 lakh
Individual shareholders holding nominal
share capital in excess of Rs. 1 lakh
Any Others (Specif y)
2
-
Non Resident Indians
Trusts
Clearing Members
Overseas Corporate Bodies
Sub Total
242300
-
242300
-
0.08
-
0.08
-
1004
202111
202111
17
3244
3244
0.05
252
189297
189297
1
110
110
83830
12990518
12985769
4.5
4.5
-
0.05
-
0.09
-
0.09
-
Total Public s hare holding (B)
84141
102611931
102607182
35.52
35.52
Total (A)+(B)
84147
288910060
132286871
100
100
(C) Shares held by
Custodians and against
which Depository Receipts
have been issued
Total (A)+(B)+(C)
-
84147
288910060
132286871
-
100
PROJECT PROFILE
TILLE: - “Market Study of all Segments of Car and New launches”
Maruti Suzuki India Limited, Jaipur.”
Objective of the Study: An objective is defined by the actual identification and description of an existing
condition that requires consideration for improving the overall performance of the
organization.
For any study deciding the objective is the most important step which defines the activities
to be undertaken and the individual to focus on the important issues.
(ii) Objective of Maruti Suzuki India Limited:
Customer services & product innovation tuned to diverse need of individual
& corporate dinette.
Continuous technology up gradation while maintaining human values.
Progressive globalization & achieving international standards.
Efficiency & effectiveness built on ethical practices.
1) Objective of Student: To know the various product and services of various automobile companies.
To know the method of dealing.
To know the terms, used in day-to-day life and which plays an important role while
working in automobile company.
Moreover Maruti is a reputed Company and it provided me a great platform for my
growth. It gave me the opportunity of proper exposure.
Significance of the projects:
For the Company:
Knowledge of consumption pattern is the key point for any company. Quality
and price are the important marketing mix tools i.e. the amount would like to
increase it sales through other measures and would have to take up other
marketing activities. In this regard also the project works may prove useful.
For Researcher:
The researcher not only fulfilled his requirement of MBA degree programme
but also learnt a lot in the field of marketing research. Researcher has got an
opportunity of implementing his theoretical knowledge of management
curriculum in practical life. Researcher gained significant knowledge about
the automobile industry, which may prove useful in future.
Research Methodology:
Type of research
a)
b)
c)
d)
e)
Research design
Data type
Contact method
Method of data collection
Research instrument
-
Descriptive research
Primary Data
Personal schedule
Survey
Structured Schedule
Sampling Design:
A Sampling technique Convenience sampling & Judgment sampling
B Sampling Unit
The consumers and Dealer of car in Jaipur city.
C Sampling Size
Consumer 100
Limitations:
Though researcher tried to make the research work exhaustive still the project
was conducted by following limitations:
• Limited knowledge to the researcher about the car industry.
• Limited experience of the researcher in the field may led to some error.
• The study being territorially limited, it could be taken for inductive
limited knowledge to the researcher about the car industry.
• Time and money are major constrains of the study
Briefing of the survey
I have done a survey regarding the selection of brands. This survey does
not include any questionnaire of any big list of questions. This was a
simple survey that includes only few simple questions i.e.
Which brand would you prefer to buy and why?
What is your preferences
AFuel efficiency
CMaintenance
B- Power/Size
D- Cost/Price
What is the reason for selecting the particular
brand?
What is your budget to buy a new car?
Are offers on prices effects your buying?
How many vehicles (Four-Wheeler) do you have
right now?
From which finance company would you like to
finance your new vehicle and why?
Is the Product/service provided to you are
satisfactory?
Which brand do you have right now?
Which is your first car?
Do you consider resale value of your Vehicle?
In this survey we have given the option for the following brands i.e.
Maruti Suzuki India Limited
Hundai Motor India Limited
Honda Siel Car India Limited
Tata Motors Ltd.
Chevrolet GM Ltd.
SAMPLE SIZE: - 100
Result of the survey is as follows: -
Which brand would you prefer to buy and
why?
Answer to first question: : In this survey
50% people want to buy MARUTI only.
22% wants to go for HUNDAI.
10% For HONDA.
10% For TATA. and rest
8% For CHEVROLET.
8%
10%
10%
50%
22%
Maruti
Hundai
Honda
Tata
Chevrolet
As we found in the survey that Maruti is the most acceptable and
preferred brand among many players of the market. Half of the person
gives their preference to Maruti Cars, rest of the customers entertained
by major 4 players.
What is your preferences
AFuel efficiency
CMaintenance
B- Power/Size
D- Cost/Price
Answer of Second Question: : In this regards
30% people goes for Fuel Efficiency,
20% prefer for Power/Size car,
40% people ask for Maintenance and rest .
10% for Cost/Price.
10%
40%
Fuel Efficiency
Power/Size
30%
20%
Maintenance
Cost/Price
A large number of people attain their interest on the Maintenance Cost
and Fuel Efficiency, so Maruti has to continue with there Low
Maintenance and Fuel Efficient Product in the market. But 30% people
also ask for High Priced Powerful Cars, so they also look forward for
the Luxury Product.
What is the reason for selecting the particular
brand?
Answer of Third Question:
: In this survey
60% people want to buy MARUTI because of Low Priced/Low
Maintenance Car.
12% wants to go for HUNDAI for Technology.
10% For HONDA because of Technology and Style.
10% For TATA because Brand Loyalty and Fuel Efficiency. and rest
8% For CHEVROLET for technology and power.
60
50
Maruti for Low
Cost/Maintenance
Hundai for Tech
40
30
20
10
0
What is your budget to buy a new car?
Answer of Fourth Question:
: In this survey
50% are having 2.5 - 3.5 Lacks
20% are having 3.5 – 6 Lacks
17% are having 6 – 9 Lacks
9% are having 9 – 15 Lacks
4% are having 15- above
Honda for Tech &
Style
Tata for Bd Loyalty
and Fuel Eff.
Chevrolet for Tech
n Power
9%
4%
17%
2.0 - 3.5
3.5 - 6.0
6.0 - 9.0
9.0 - 15
20%
50%
15 - above
As we can see in the survey’s result that half of the sample size want a
car that comes in 2.0 – 3.5 lakhs, and 20% wants a car that range would
be 3.5 – 6.0 Lakhs. So 50% in small cars and 20% in Semi Luxury of
Mid Size cars Buyer are there in the market. It is a good opportunity for
MUL to Catch this market, as they are doing from last 10 years.
Are offers on prices effects your buying?
Answer of Fifth Question:
: In this survey
75% people says NO
25% people says YES
offers on prices effect buying
YES
25%
NO
75%
From which finance company would you like to
finance your new vehicle and why?
Answer of Sixth Question:
: In this survey
32% ICICI Bank Car Loan
25% HDFC Bank Car Loan
25% Citi Cop Maruti Finance Ltd.
18% Others
OTHERS
18%
ICICI
32%
CMFL
25%
ICICI
HDFC
CMFL
OTHERS
HDFC
25%
Is the Product/service provided to you are
satisfactory?
Answer of Seventh Question:
: In this survey
65% are satisfied with the services provided by their Car company , and
rest
35% are not satisfied.
Satisfaction index
NO
35%
YES
65%
Which brand do you have right now?
Answer of Eighth Question:
: In this survey
51% people are using MARUTI.
20% people are using HUNDAI.
10% people are using HONDA.
17% people are using TATA. and rest
2% people are using CHEVROLET
17%
2%
Maruti
10%
Hundai
51%
Honda
Tata
Chevrolet
20%
In they survey, we found that 51% people are having the Maruti Vehicles,
and rest are having 4 different brands in which Hundai and Tata are taking
the major share in it. So Maruti also has to thing about this share. As they
have strong approach in Small and Mid size Car segment, they also have to
improve there share in Big and Luxury segment.
Which is your first car?
Answer of Ninth Question:
: In this survey
75% people First Car is/was MARUTI 800/Alto.
15% people First Car is/was HUNDAI Santro.
10% people First Car is/was Others Brands.
How many vehicles (Four Wheelers) do you have
right now?
Answer of Tenth Question:
: In this survey
65% people are having Only One Car.
20% people are having Two Cars.
15% people are having more than Two Cars.
Do you consider resale value of your Vehicles?
Answer of Eleventh Question:
: In this survey
60% people says YES
30% people says NO
10% people says Partly
Findings and Recommendations
In this survey MARUTI has got 60% peoples attraction.
Maruti Suzuki India Limited is the most leading brand in Automobile
Industry of India.
First price then Quality is influence factor in buying of market.
Cars mostly purchase factors by individual.
Maruti is the most easily available Car Brand in the Rajasthan market.
According to the Customers, “TV Ads ” is the best media for
advertisement of Cars.
Discount Schemes are the most preferred promotional scheme by the
Dealers.
Finance Availability matters a lot in buying Cars.
Maruti is the most awarded Car brand.
Maruti is the most demanded FIRST CAR buying by the consumers.
Suggestions: - As we can see from above that Maruti Suzuki India Limited is
the most popular brand among peoples so some more awareness program
should be conducted so that people can get more aware from the benefits of
Maruti Suzuki India Limited.
BIBLOGRAPHY
• www.marutisuzuki.com
• www.google.com
• www.carewale.com
• www.wikipedia.com
• Target market, ‘C.B.GUPTA,’ Sultan Chand
• Autoexpert magazine
• Autodrive magazine
•
Business World magazine