The Desktop PC market is growing – understand
why your customers should upgrade now
David Bradshaw
Channel Component Product Manager
Agenda:
• What will be driving PC refresh on the Desktop in 2015?
• Desktop form factor playbook
•
Small Form Factor/NUC
•
All-in-One, Portable All-in-One
•
Resurgence of the enthusiast PC
• Bringing new user experiences to the Desktop
2
Why Reinvent the Desktop?
Desktop Is Big
2013 Unit PC
Shipments
Source: IDC Tracker Feb 2014
43%
57%
Strong Segment Growth
Record Intel® Core i5 And Core i7 Processor
Shipments*
All-in-One Unit
Shipment & Forecast
Source: IDC March 2014
25.0M
20.0M
15.0M
10.0M
5.0M
.0M
2005
2009
2013
2017
AIO CAGR 2014-17: 9%
“Sales in Intel‘s core PC …up 2 per cent, underpinned by a 7% increase in …chips sold for desktop machines”
Financial Times
(Q4 ‘13 Intel earnings)
Source: IDC, March 2014
*Source: Intel
5
Desktop PC Innovation …
A choice of form factors and platforms for everyone
7
SFF Market Volume Forecast and Market Segments
Mini PC Market forecasted to grow at 20% CAGR
Majority of SFF PCs are higher configurations
with Core processors
Intel® NUC:
A Pint-Sized Powerhouse
 Ultra-compact form factor that can do what a desktop does
 A wide range of options for your customers all featuring Intel®
processor technology including, Intel® Core™, Intel® Celeron®,
and Intel® Atom™ processors and available as a board or a kit
with chassis and power supply
9
Intel® NUC:
Market Opportunity
Reach both premium and value-conscious commercial
and home consumer audiences, including:
Government
|
Universities and Schools
Small and Medium Businesses
|
DIY
|
|
Retail
|
Call Centers
Home Consumer
|
Gamers
10
Chassis Ecosystem – Design to Re-design
IN-WIN
LIAN-LI
CARTFT
IIYAMA
NOW MICRO
SILVERSTONE
MOREX
SENECA
TRANQUIL
ABEE
POLYWELL
G-ALANTIC
CHENBRO
CADIA NETWORKS
IMPACTICS
LOGIC SUPPLY
AKASA
STREACOM
19
Reinvent the Desktop with AIO PCs
16.6Mu
AIO PC TAM 2014*
7.9%
Growth CAGR over
the next four years*
2013-2017
22.6Mu
Millions
AIO PC TAM*
25
20
15
10
5
AIO PC TAM 2018*
0
2013
2014
2015
2016
2017
* Source: IDC WW Quarterly PC Forecast Q1 2014
Significant unit growth in <$499 SPPs
2018
Why All-in-One PCs?
BUSINESS
Intel Confidential
CONSUMER
Easy Set-up
High Performance
Modern Design
Serviceable
Space-Saving
Customizable
Attractive for
Customer-Facing
Uncluttered
Minimal Wires
PCCG Platform Marketing
* Other names and brands may be claimed as the property of others
14
Intel vPro Technology gives IT more control than ever before
Intel® Core™ vPro™ processor family
Processor
Improve
Authentication
Chipset
Prevent Malware
Network
Firmware
Accelerate Data
Encryption
Improve Remote Management
Intel® Setup and Configuration Software
Discover
Configure
Intel Capabilities
Management
Console
Enterprise
Environment
Manage
IT Policies
Modular cross-platform experience for securely
discovering, enabling, and managing Intel features in
business.
Intel Confidential
16
vPro Platform Solution Manager
OOB Management
Demo Experience
Requirements
•
Intel vPro Platform Solutions Manger software
•
vPro tablet /Ultrabook
•
AMT Provisioning with SCS
•
Any other Windows notebook or desktop system
•
WiFi OOB Enablement with WinRM
•
Wireless Router
•
Real VNC Viewer Plus for Windows
•
Chrome (Android smartphone) AMT Web GUI usage
•
Windows 8 and Touch
Out-Of-Band KVM Management: vPro at its Best!!
17
10/22/2014
INTEL EXPERIENCE TOUR 2013
17
Partnering with Top ISVs to Deliver Compelling Applications
with the 4th Generation Intel® Core™ vPro™ Platform
Security
Active Management
Virtualization
Small Business Advantage
Intel Confidential | Use under NDA Only
Intel and Intel vPro are trademarks of Intel Corporation in the U.S. and/or other countries.
18
Intel RealSense ™3D Camera
Immersive Collaboration
Reality Books & Interaction
Entertainment & Gaming
Capture the World in 3D
“Enabling 3D vision in these devices can bring
consumers new experiences with our characters and our
content” - Lincoln Wallen, CTO DreamWorks Animation
Control and Navigation
“…advances in perceptual computing
that are going to get us to that Minority
Report future”
January 6, 2014
Broad Enabling
Enabling the broad
ecosystem through contests
and investments
* Other names and brands may be claimed as the property of others
$100,000,0
00
Experiences &
Perceptual
Computing
Fund
Over a Decade of Extreme Edition Innovation!
2003
Single Core
1.7M Transistors
130nm process
2005
2006
First dual core
90nm process
First quad core
65nm process
2010
First 6 core
32nm process
2014
First 8 core
2.6B Transistors
22nm process
Over 40X Compute Performance Since 2003! 1
Intel Confidential. Under Embargo until
9:00am PST, August 29, 2014
1 Source: Intel. Based on SPECint*_rate_base estimates across CPU2000 and CPU2006 between
Intel® P4P EE 3.2GHz (2003) and Intel® Core™ i7-5960X (2014). See Appendix for configurations
3 Year-Old Desktop vs. Today
A significant increase in performance and capabilities
*Other names and brands may be claimed as the property of others
Productivity 29% Faster1
Media Creation 39% Faster2
Multi-Tasking 35% Faster3
3D Modeling 30% Faster4
Unlocked 2nd Gen
Intel® Core™ i7-2700K
Faster I/O PCIe* 3.0, USB 3.0
New Unlocked 4th Gen
Intel® Core™ i7-4790K
Faster Storage PCIe* SSD support
Better display DisplayPort 1.2
1As
shown measuring with SYSMark* 2014 v1.0.0.15 (64bit) Overall Performance , system configurations and disclaimers in appendix
shown measuring with SYSMark* 2014 v1.0.0.15 (64bit) Subtests , system configurations and disclaimers in appendix
shown measuring with SPECint_rate_base2006*, system configurations and disclaimers in appendix
4As shown measuring with 64-bit CINEBENCH 11.5R 1 CPU Benchmark *, system configurations and disclaimers in appendix
2As
3As
Software
workloadsUntil
used inJune
performance
tests 11:30pm
may have been
Underand
Embargo
2, 2014,
PToptimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific
computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in
fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance
New Levels of Breakaway Performance
Intel® Core™ i7-5960X processor vs. Intel® Core™ i7-4960X processor
4K Video
Editing
3D
Rendering
Game Physics
and AI
20% 32% 14%
UP TO
UP TO
FASTER
FASTER
Adobe* Premiere* Pro CC
CINEBENCH* 15 X
UP TO
FASTER
3DMark* Fire Strike*
Physics Score Extreme Preset
Intel® Core™ i7-5960X processor Extreme Edition normalized to Intel® Core™ i7-4960X processor Extreme Edition
Source: Intel Corporation. See appendix for configurations. * Other names and brands may be claimed as the property of others.
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark
and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause
Embargo untilthe results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the
performance of that product when combined with other products. For more information go to http://www.intel.com/performance
Intel Confidential. Under
9:00am PST, August 29, 2014
Summary
• PC Refresh for Desktop – never been a better time to have the discussion
• Multiple form factors offer rich, diverse portfolio of solutions
•
All-in-One
•
Small Form Factor/NUC
•
Enthusiast PC
• Desktop user experiences - choose which are right for your customers
28
BACK UP
3rd Consecutive Quarter of PC Client YOY Growth!
10%
0%
-10%
Desktop YoY
Q2'14
Q1'14
Q4'13
Q3'13
Q2'13
Q1'13
Q4'12
Q3'12
Q2'12
Q1'12
Q4'11
Q3'11
Q2'11
Q1'11
-20%
Notebook YoY
31
Channel AIO 2014 NPI Product Roadmap
New 2014 Channel AIO Chassis Introductions
Segment
1H’14
2H’14
MSI AG240–
23.6”
4K &Touch
Option
Gaming - MXM
Custom MB
Premium
MSI Adora
20”, 22”, 24”
Touch Option
Custom MB
Mainstream
KME A209
4 Different Models
18.5, 21.5, 23.6
Touch Option
Thin Mini ITX
SPP >$699
SPP $399-$699
Entry
SPP <$399
Thinkview
4 Different Models
18.5, 21.5
Thin Mini ITX
Micro ATX
Shuttle DC8BT11
18.5”
Custom MB
Mitac 980 – 23.6”
Voice Certified
4K &Touch
Option
H97 MB
Thin Mini ITX
Wibtek A24SK
23.6”, 24”
Voice Certified
4K &Touch Option
Thin Mini ITX
Wibtek A24LK
23.6”, 24”
Voice Certified
4K &Touch Option
Thin Mini ITX
Loop 2360 – 23.6”
4K Option
Thin Mini ITX
Mitac 810 – 21.5”
Touch Option
Thin Mini ITX
NanoVo Elital
21.5, 24, & 27
Thin Mini ITX
Loop 1950 – 19.5”
Thin Mini ITX
Jumper ET16
19.5”
Custom MB
Hibertek
2 Different Models
21.5, 23.6
Thin Mini ITX
Micro ATX
ECS V20 (H81) 19.5”
Voice Certified
Touch Option
Custom MB
* Other names and brands may be claimed as the property of others
Note: Product catalog, spec details, imagery, and interoperability guidance can be found at www.intel.com/go/AIO
Channel AIO 2014 NPI Product Roadmap
Entry Level Breakout
Segment
Entry 3
SPP
$400 - 499
1H’14
Thinkview
4 Different Models
18.5, 21.5
Thin Mini ITX
Micro ATX
2H’14
NanoVo Elital
21.5, 24, & 27
Thin Mini ITX
Loop 1950 – 19.5”
Thin Mini ITX
ECS V20 (H81) 19.5”
Voice Certified
Touch Option
Custom MB
Entry 2
SPP
$300-399
Wibtek X20 (BYT) 18.5”
Touch Option
Thin Mini-ITX
Micro ATX, Mini-ITX
ECS V20 (BYT) 19.5”
Touch Option
Custom MB
Shuttle DC8BT11
18.5”
Custom MB
ECS V22 (BYT) 19.5”
Touch Option
Custom MB
Jumper ET16
19.5”
Custom MB
Entry 1
SPP <$299
DQ E18
18.5”
Thin Mini ITX
Mini ITX
Micro ATX
Lengda UM1
19.5”
Custom MB
* Other names and brands may be claimed as the property of others
Note: Product catalog, spec details, imagery, and interoperability guidance can be found at www.intel.com/go/AIO
Channel Skylake Platform Preview
New
Performance
Heights
More performance
at low TDPs
Support for DDR4
memory
100 Series
Chipset
Always ready data
and instant VoIP
communication
with Intel Ready
Mode Technology
Natural
Interaction
Voice Recognition
Touch
Facial Recognition
Enhanced graphics
for better 4K UHD
experience
Next gen SSDs
supported via M.2
Gesture Interaction
Delivering Across AIO, Mini & Tower PCs
Braswell Value Proposition
Enable Compact &
Space Saving PCs
IA as Port
of Choice
*
*
Small Footprint /
Package Design
Enhanced Visual
Experience
$
*
*
Windows* &
Android* OS
Support
Platform BOM
Advantage
*
Gen 8 Graphics,
Triple Display,
DX11 Support
Entry Designs with Braswell
* Other names and brands may be claimed as the property of others
Deliver
Value at Entry Price
Points
Intel® NUC – Consumer Roadmap
The Shape that Fits the Future
2013
2014
2015
BDW
Core i5
2016
Rock Canyon*
Wilson Canyon
BDW
Core i3
Rock Canyon*
Wilson Canyon
BSW
Celeron
Pinnacle Canyon*
Forest Canyon
SPP Range
$800
to
$600
Personal Cloud
Immersive Gaming
Media Production
Triple Display
4K Display
Touch Interface
$550
to
$400
Home Hub
Casual Gaming
Video Editing
Dual Display
Touch Interface
$300
to
$190
HTPC
Web Browsing
2nd/3rd PC
Single Display
*All products, computer systems, dates and figures specified are preliminary based on current expectations, and are subject to change without notice.
Intel Confidential
Usage
36
Intel® NUC – Commercial Roadmap
The Shape that Fits the Future
2013
2014
2015
BDW
Core i5 vPro
2016
Maple Canyon*
Maple Canyon
Horse Canyon
BDW
Core i3
Maple Canyon*
Ice Canyon
Thin Canyon
Deep Canyon
SPP Range
Usage
$800
to
$600
Sign+Analytics
Surveillance
Triple Display
4K Display
$550
to
$400
Touch Kiosk
Car Infotainment
Dual Display
$300
to
$150
Thin Client
Single Display
POS
Entry Kiosk
Intel Confidential
*All products, computer systems, dates and figures specified are preliminary based on current expectations, and are subject to change without notice.
37
Multi-Threaded 4K Video Transcoding
with Handbrake*
Converting 4K video to 1080p video
UP TO
UP TO
33% 69%
FASTER1
Vs. 6 Cores
FASTER1
Vs. 4 Cores
1Using
Handbrake* v0.0.9, comparing Intel® Core™ i7-5960X processor Extreme Edition
versus Intel® Core™ i7 4960X processor Extreme Edition and Intel® Core™ i7-4790K
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark,
are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should
consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with
other products. For more information go to http://www.intel.com/performance
Intel Confidential. Under Embargo until
9:00am PST, August 29, 2014
*Other names and brands may be claimed as the property of others
Media and Productivity Software That Take
Advantage of 4 or More Processor Threads
Abbyy Fine Reader*
DaYang D3 Edit*
Photodex Proshow Gold*
Adobe After Effects*
Grass Valley EDIUS*
RARLAB WinRAR*
Adobe Photoshop*
HandBrake*
Roxio Creator*
Adobe Photoshop Lightroom*
Ichikawa Soft Laboratory SILKYPIX*
Sony ACID Music Studio*
Adobe Premiere Pro*
Kolor Autopano Pro & Giga*
Sony Sound Forge Audio Studio*
Arcsoft Showbiz*
Logitech Vid*
Sony Sound Forge Pro*
AutoDesk 3ds Max*
MAGIX PhotoStory on DVD*
Sony Vegas Pro*
Autodesk Maya*
MAGIX Video Easy / Movie Edit Pro*
Sony Acid Pro*
Avid Pinnacle Studio*
Main Concept Reference Encoder and Decoder*
Sorenson Media Squeeze*
Avid Media Composer*
Maxon Cinema 4D & Cinebench*
Steinberg Cubase*
Blender*
Microsoft Expressions Encoder*
Steinberg Nuendo*
Cakewalk Sonar*
Movavi Video Converter *
VirtualDub w/Divx*
Corel Digital Studio*
Nero Multimedia Suite*
XtraSens Retina*
Corel Video Studio*
Newtek Lightwave*
Yuan Fang Home Designer*
Cyberlink MediaShow & MediaEspresso*
Nik Software Silver Efex Pro* & HDR Efex Pro*
3ivx MPEG-4*
Cyberlink Power Director*
Pegasys TMPEGEnc Xpress*
Cyberlink Power Producer*
Persistence of Vision Raytracer*
This is Just a Snapshot of Popular Titles That Are Threaded for Multi-core Processors**
Intel Confidential. Under Embargo until
9:00am PST, August 29, 2014
** This is not a comprehensive list; applications sorted alphabetically by ISV If no version is specified, use the currently released version
*Other names and brands may be claimed as the property of others