RESTAURANT
PARTNERS
PROGRAM
“The quintessential New York institution”
—The New York Times
Become a 92nd Street Y Restaurant Partner
and develop a relationship with loyal
92Y audiences on the Upper East Side.
This affordable program offers many
advantages and is easy to begin.
WHAT IS THE RESTAURANT PARTNER PROGRAM?
Restaurant Partners are featured in a coupon booklet
that is mailed and distributed in September at
92nd Street Y’s box office (Lexington Avenue and
92nd Street) to more than 10,000 subscribers, members
92Y Cafe
Corner Café & Bakery
1395 Lexington Avenue
(Third Floor of 92Y, North Building)
212.415.5796
10% off before 4 pm, 20% off after 4 pm
(92Y-prepared items only)
Open Seven Days a Week
Sun–Thu: 8 am–8:45 pm
Fri–Sat: 8 am–9:30 pm
Delicious food at a reasonable price.
10% off lunch, dinner and
weekend brunch
Erminia Ristorante
Fetch
250 East 83rd Street
(between Second and Third avenues)
212.879.4284
1649 Third Avenue
(between 92nd & 93rd streets)
212.289.2700
Open Six Days a Week
Mon–Sat: 5:30–11 pm
Open Seven Days a Week
American Home Cooking
at your Neighborhood Bar & Grill
Our Restaurant Partners are also featured in all PreRESTauRanT
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10% off
Family Friendly. Large parties easily accommodated.
10% off dinner only
found at 92y.org/restaurantpartners.
Kaia Wine Bar
Lex Restaurant
South African Wine Bar
1370 Lexington Avenue
(between 90th and 91st streets)
212.860.5903
1614 Third Avenue
(between 90th and 91st streets)
212.722.0490 | kaiawinebar.com
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Complimentary South African cocktails with
brunch. Complimentary dessert with dinner.
92Y’s concerts Programs.
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15% off lunch and dinner
1295 Madison Avenue in the Hotel Wales
(at 92nd Street)
212.794.1890
10% off lunch (excludes Sunday brunch)
DO I HAVE TO CREATE THE MATERIALS?
92Y’s design studio creates your ad, and will send
a proof to you for your approval before printing.
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44 East 92nd Street
(between Madison and Park avenues)
212.348.8125
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212.996.1313
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Mon & Tue: 7 am–9 pm | Wed-Fri: 7 am–10 pm
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We are located half a block from 92nd Street Y.
Marmara Turkish Restaurant
1442 Lexington Avenue
(at 94th Street)
212.427.2129
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1645 Third Avenue
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212.860.8060
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and class buyers.
Open 6 Days a Week
Mon-Thu: 7 am–8 pm | Fri: 7 am–3 pm
Sun: 11 am–4 pm
Lunch & Dinner
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Established 1978.
Rated the highest by Zagat in Carnegie Hill.
Serving the freshest food.
Required Information:
The London
Co.
WeCandywill
need your restaurant logo, address, operating
Join our eNews
hours, offer details and up to 12 words (one line) of
descriptive copy.
10% off
10% off lunch & dinner
1442 Lexington Avenue
(at 94th Street)
Be212.427.2129
in the know—learn about late breaking news,
just–added
and exclusive discounts.
Open 7 Days a events
Week
Mon & Tues: 7 am–9 pm | Wed, Thurs & Fri: 7 am–10 pm
For
visit
Sat:details
8:30 am–10 pm
| Sun:92Y.org/eNews
8:30 am–9 pm
AN OPEN DOOR TO
EXTRAORDINARY WORLDS™
Copy examples:
92nd Street Y is an agency of UJA–Federation
Reservations suggested; great for groups.
Open late—come by our wine bar; two blocks from 92Y.
Family friendly. “Best brownie in Carnegie Hill.”
N
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92nd Street Y 1395 Lexington Avenue New York, NY 10128 92Y.org
CONTACT: Wendi Weinman, Director of Marketing wweinman@92Y.org 212.413.8845
—Zagat
Who receives the coupon booklets?
92Y patrons who receive coupon booklets live in
the neighborhood and/or are frequently in the area
because of a ticket subscription, membership or
a class. They could use a great place to eat before
a concert, somewhere to go for a glass of wine to
• Concerts subscribers, including classical, jazz,
Lyrics & Lyricists™, Family Music™
• 92Y Unterberg Poetry Center Reading series
subscribers
• May Center Health and Fitness members
discuss a talk with friends, a bite to eat on a break
• Wonderplay™ members
(programs for families with children age 5 and under)
from jewelry class or a place to take their family for
• 92YTalks series subscribers
breakfast before a family activity. Restaurant
• School of the Arts and other adult enrichment class
students
Partners coupons make their choice easy.
Our patrons are also especially loyal, educated, affluent and interested in rewards programs.
58%
59%
37%
38%
of Talks patrons have a HHI greater than $100k
(28% prefer not to say)
of Concert patrons have a HHI greater than $100k
(28% prefer not to say)
of Talks patrons have a graduate degree
of Concert patrons have a graduate degree
Talks patrons eat at an
expensive restaurant:
45% 1+ time(s) a month
36% a few times a year
19% rarely or never
Concert Patrons eat at an
expensive restaurant:
43% 1+ time(s) a month
36% a few times a year
21% rarely or never
Talks patrons purchase champagne or fine wines:
33% 1+ time(s) a month 29% a few times a year 38% rarely or never
Concert patrons purchase champagne or fine wines:
32% 1+ time(s) a month 29% a few times a year 39% rarely or never
Research conducted in 2008 by
92nd Street Y 1395 Lexington Avenue New York, NY 10128 92Y.org
CONTACT: Wendi Weinman, Director of Marketing wweinman@92Y.org 212.413.8845
WHAT RESTAURANTS ARE ELIGIBLE FOR THE
RESTAURANT PARTNER PROGRAM?
The Restaurant Partners program is open only
to businesses on the Upper East Side.
WHAT IS THE COST TO PARTICIPATE IN THE
RESTAURANT PARTNER PROGRAM?
The cost to participate in the program is $600
for one year. You will receive a full year’s worth
of benefits.
WHAT ARE THE RESERVATION DEADLINES?
The reservation deadline for the printed coupon
book is July 20. The website inclusion is ongoing and
can be added at any time. All ads must be approved
before they are printed.
HOW DO I SIGN UP?
Welcome! Please complete the reservation form
on the next page to begin. If you have any questions
not answered here, please contact Wendi Weinman,
Director of Marketing at 92nd Street Y, at 212 413 8845
or wweinman@92Y.org
Ad Specs
AD GUIDELINES
AD SUBMISSION
Please provide:
• Restaurant logo (Illustrator eps preferred, one color,
300 dpi TIFF, JPG, or print quality PDF)
Email ads to wweinman@92Y.org and ads@92Y.org
• Address
• Operating hours
Please provide contact information with every
submission and include your company name
and date created in the filename of the logo.
(i.e.YourCompany_06_15_12.eps)
• Offer details, including disclaimer copy
Are tax and tip excluded from the discount?
Is there a maximum number of people the coupon
can be applied to?
Are you a cash-only establishment?
92nd Street Y 1395 Lexington Avenue New York, NY 10128 92Y.org
CONTACT: Wendi Weinman, Director of Marketing wweinman@92Y.org 212.413.8845
RESERVATION FORM
92nd Street Y | 92Y.org
1395 Lexington Avenue, New York, NY 10128
Advertiser:
Legal Company Name:
Contact:
Address:
City:
State:ZIP:
Phone:
Fax:
Email:
Make checks payable to 92nd Street Y and mail to:
92nd Street Y
Attn: Wendi Weinman, Restaurant Partner Advertising
1395 Lexington Avenue
New York, NY 10128
Or pay via credit card:
Visa
MasterCard American Express
The undersigned, ____________________, hereby authorizes and
directs 92nd Street Y to publish advertising in the coupon booklet(s)
specified below pursuant to the following terms and conditions.
All payments are due within thirty days of publication for returning
advertisers. For first time advertisers, payment is due when artwork
is due. Please make checks payable to “92nd Street Y.” Content
of advertisement is subject to prior approval from 92nd Street Y.
92nd Street Y reserves the right to withhold the printing of any
advertisement for failure to receive such advertising copy by the
material due dates provided by 92nd Street Y. If the required
production materials are not supplied by the advertiser, then
advertiser will be charged by 92nd Street Y for creating the necessary
material(s). No cancellations accepted after reservation closing date;
advertiser liable for cost of advertisement. Mechanical reproductions
and specifications are indicated in this media kit. Liability for mistakes
is limited to amounts paid hereunder. Any amounts past due shall be
non-cancelable. Any amounts past due shall be subject to interest
at the rate of 1.5% per month or the maximum legal rate of interest
allowed by law. The parties signing below warrant and represent that
they have the authority to enter into this agreement.
The undersigned parties enter into this agreement on this
_______ day of _________________________, 20 _____
Print Name:
Advertiser Authorized Signature:
Cardholder Name:
Title:
Card Number:
92nd Street Y:
Expiration Date:
CCV:
AD GUIDELINES
Please provide:
• Restaurant logo (Illustrator eps preferred, one-color,
300 dpi TIFF, JPG or print quality PDF)
Billing ZIP Code:
Signature:
• Address
• Operating hours
• Offer details, including disclaimer copy
RESTAURANT PARTNER
Media
Reservation Deadline
Cost
Print
Jul 20
$600
OnlineOn-going
Reservation
$600
• Are tax and tip excluded from the discount?
• Is there a maximum number of people the coupon
can be applied to?
• Are you a cash-only establishment?
AD SUBMISSION
Email ads to wweinman@92Y.org and ads@92Y.org
Please provide contact information with every submission and
include your company name and date created in the filename of the
logo. (i.e.YourCompany_06_15_12.eps)
Please email or call to inquire about advertising in 92nd Street Y’s Concerts program. Restaurant Partners save 30%
on 1/8 page ads.