LECTURES
Please find names of lectures and CV of a lecturer Darius Bagdziunas.
Lectures could be read in English, Lithuanian or Russian.
Format: each lecture can be transformed into short (0,5 - 2 hours), medium (half day) or long (full day
option).
Update of programme 2009 11 30.
INTERNET, MARKETING
1. Digital trends 2010.
Digital is a new field to compete. This lecture is an introducton to virtual tools and trends of 2009 and
follow up of what happened to trends 2009.
2. Web 2.0 can help in marketing of your brand.
This lecture and the case studies that accompany it will help you to select the ideas how to use your virtual
channels in more creative and innovative ways.
3. How virtual worlds can help my brand?
This lecture will help you to understand how it works and what opportunities can arise for your brand.
4. How viral marketing can help my brand?
Why some viral campaigns are successful and others not? This lecture will
5. How online can create a new value for your product?
Virtual space offers new possibilities Case studies when online channel created new value to classic
products and shifted rules of competition.
6. Creativity vs Usability which is better for your brand
This lecture and case studies will help you to create a mindset and decide which way to go to achieve better
measurable results.
7. Quality contact methodology to measurable reasults
This lecture will provide a mindset and tools to help you understand where in your business virtual
channels can help.
8. Mistakes of building a virtual project
This lecture will help you to learn from the experience of 2000 web projects. Tips how to avoid traps on
virtual projects when you are in a assitant, project manager or team leader role.
9. How online communities can help your business to achieve better results
This lecture is an introduction to online communites. It will help you understand where could they be used
in increasing business results.
10. Evolution of a virtual as a marketing tool.
History. Present. Future. This lectures will be useful for the people who would like to learn from the history
of internet as a marketing channel and a glance to a near future.
11. Virtual communication in political advertising
Conclusions after a massive internet campaign and victory in elections of Lithuanian Conservative party in
2008 after a ban of TV advertising. This lecture is for the people who would like to learn what lessons were
learned after completing fully integrated online and offline campaign.
12. Power of effective internet communities
Effective advertising becomes a conversation. Short „How to“ guide and some of the best worldwode case
studies.
13. Success fee as a form of relationships between client and agency.
Case studies from Coca Cola, Procter and Gamble, Virgin, Converse. Thery and experience how success fee
based model works in classical advertising.
HOW TO CREATE A MARKET LEADER IN B2B SERVICES
Siunčiu temas, kurias galiu skaityti yra susiję su mano patirtimi Gauminoje:
1. Storytelling in effective presentations
Tips how to create an effective presentation: preparation, slides, live presenting tips.
2. HR, culture and system of values – significant features of a succesfull B2B services company
Tips how to build leading brand in your market by managing culture innovations in B2B service
company.
3. How to create a successful B2B services brand
Marketing steps and tips how to build a successful B2B startup brand.
4. Importance of innovations in building leading B2B services brand
Tips how to build leading brand in your market by managing innovations in B2B service business
company.
5. International expansion of service company
Tips for startup of your B2B services company in another country or region. Case study of Gaumina
branches in Dublin and London. This lecture will be useful for managers planning to enter new
market.
6. Successful sales and negotiations of B2B services
Tips how to build leading brand in your market by organising and manageing sales process in B2B
service business.
OTHER
1. Which way to choose: businessman, employee or freelancer
This is a lecture for students and pupils to help to find out differences in different ways they could
take in life.
2. Mechanics of latter thinking
This is a lecture for students, business people or anybody else who would like to understand basics
how creative thinking works.
CV
Personal information
Name
Date of birth:
Email:
Telephone:
Blog
Darius Bagdziunas
1977 08 01
darius@gaumina.co.uk
+37068520300, +447523412341
www.onetrouser.com
Education
1984 – 1993 Vilnius secondary school No 39
1993 – 1995 Vilnius Lyceum of Exact, Nature and Technical sciences.
1995 – 1999 Vilnius University, Faculty of Economics.
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Work experience
1997 07 01 - 2008 04 01 co-founder and director of interactive agency Gaumina. Grew the
company to 100 people. Company becomes a quality and market leader of a Baltic market and
small international network with locations in Ireland and UK.
2007 11 15 - till now director of holding company Paranoic Investment. The holding is a
management company for all Gaumina operations and other startups.
2008 04 01 – 2009 07 01 taking care of opening Gaumina UK office.
2009 07 01 – Now director of Gaumina Network Lithuania, Ireland, United Kingdom operations.
Fields I am working in
Management, innovations, sales, communication, ideology & evangelism.The most important one
which unites them all is activity that helps my clients to achieve business result with help of virtual
space.
Client project experience: >750, my input is finding ways of virtual space to solve business
problems.
Lectures, published work
Read ~50 lectures on different advertising/online related topics in conferences, Universities.
Wrote/gave ~150 articles/interviews in business press, magazines, TV, radio.
Co-editor of digital/advertising blog www.onetrouser.com
Recognition
More than 100 awards in advertising and web festivals.
Golden “Product of a Year” Medal 2002.
Innovative Company Award 2007.
Digital Agency of a Year in Baltics 2008, 2009
Jury member in EUROPRIX Multimedia Awards 2008.
Other
Co-founder of NGO “Social Responsibility Center”.
Member of a supervisory board in SIA Contact Holding.
Member of a board at “Junior Achievement Lithuania”.