© 2013 ALEXANDER MANU –
HYPER-PERSONAL
STATUS STORIES
GENERATION GENEROSITY
REP-YOUTATION
TRANSUMERS
TRYSUMERS
SOLOMO
FOREVER CONVERSING
MOTIVATIONAL FEEDBACK GAMES
ECO-CHIC
INFOLUST
LOCALITY
ONLINE OXYGEN
EXTREME CHARITY
ECO-ICONIC
FOREVER BETA
SOCIAL GAMING
EMPATHY GAMES
GOOGLE WALLET
CROWD GAMES
NOWISM
JOINT SOCIAL
ACCOUNTS
HYPER LOCAL DEALS
TAPTAP REVENGE
TEXT&LEARN
FLASH SALES
BE EVERYWHERE
CROWD MINING
MASS MINGLING
SEE HEAR BUY
MY DIGITAL DNA
FARMVILLE BANK
PERKONOMICS
CELLEBRATE URBAN
SPACE
SENSE MAKING
PREMIUMIZATION
JOINT GAMING ACCOUNTS
BIDCONOMY
GAMES FOR GOOD
ROGERS BANK
SELLSUMERS
CITYVILLE
DYNAMIC PRICING
ENABLE URBAN ENCOUNTERS
STATUS SPHERES
ECO-EASY
EARTH REWARDS
© 2013 ALEXANDER MANU –
ECO-EMBEDDED
BUSINESS UNUSUAL
TWINSUMERS
ENRICH URBAN EXPERIENCE
EMBEDDED STORIES
ENRICH URBAN CANVAS
PRICE PANDEMONIUM
LOCALCHOICE
CROWD CLOUT
PUSH URBAN ENVELOPE
MOTIVATION
© 2013 ALEXANDER MANU –
TECHNOLOGY (BEHAVIOUR)
© 2013 ALEXANDER MANU –
BUSINESS CAPABILITY
© 2013 ALEXANDER MANU –
BEHAVIOUR SPACE
© 2013 ALEXANDER MANU –
BEHAVIOUR SPACE
© 2013 ALEXANDER MANU –
BEHAVIOUR SPACE
© 2013 ALEXANDER MANU –
BEHAVIOUR
SPACE
© 2012 ALEXANDER MANU –
PLAY, PLEASURE AND DISCOVERY
AS A MODEL FOR BUSINESS VALUE
© 2012 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2012 ALEXANDER MANU –SABBATICAL REPORT
REALLY COOL BUT…
© 2012 ALEXANDER MANU –SABBATICAL REPORT
JIM BALSILLIE, JULY 7, 2007, THE TORONTO STAR
THIS IS NOT A THREAT
TO OUR BUSINESS
© 2012 ALEXANDER MANU –SABBATICAL REPORT
THIS IS NOT A PRODUCT
© 2012 ALEXANDER MANU –SABBATICAL REPORT
THIS IS A
BEHAVIOUR SPACE
© 2012 ALEXANDER MANU –SABBATICAL REPORT
THIS IS AN OBJECTIFIED
STRATEGY
© 2012 ALEXANDER MANU –SABBATICAL REPORT
© 2012 ALEXANDER MANU –SABBATICAL REPORT
CREATING VALUE
© 2013 ALEXANDER MANU –
VALUE DOES NOT MEAN
© 2013 ALEXANDER MANU –
PROFIT
VALUE MEANS
© 2013 ALEXANDER MANU –
THE DIFFERENCE YOU ARE
MAKING IN THE WORLD
© 2013 ALEXANDER MANU –
ABOUT MY BIASES
© 2013 ALEXANDER MANU –
1982
THE BIG BREAK
© 2013 ALEXANDER MANU –
SEMI-TECH GLOBAL - HONG KONG
© 2013 ALEXANDER MANU –
1982: DESIGNED (ONE OF) THE FIRST PORTABLE COMPUTERS
© 2013 ALEXANDER MANU –
THE PIED PIPER COMMUNICATOR
© 2013 ALEXANDER MANU –
FELL IN LOVE WITH SILICON VALLEY
© 2013 ALEXANDER MANU –
AND THE
BENCHMARKS…
© 2013 ALEXANDER MANU –
IT MAKES NO SENSE
© 2013 ALEXANDER MANU –
IT HAS NO MARKET
© 2013 ALEXANDER MANU –
NO CURRENT USER BASE
© 2013 ALEXANDER MANU –
THIS IS
© 2013 ALEXANDER MANU –
!
THIS IS AWESOME
© 2013 ALEXANDER MANU –
?
WHY
© 2013 ALEXANDER MANU –
STRATEGIC INNOVATION
MEANS…
© 2013 ALEXANDER MANU –
STRATEGIC OPTIONS
© 2013 ALEXANDER MANU –
TO MANAGE CHANGE
© 2013 ALEXANDER MANU –
TO MANAGE CHANGE
BY PROVOKING IT
© 2013 ALEXANDER MANU –
WHAT WOULD
BE POSSIBLE…
© 2013 ALEXANDER MANU –
FORESIGHT MANDATE
MOTOROLA 2004
© 2013 ALEXANDER MANU –
PROCESS
© 2013 ALEXANDER MANU –
OPPORTUNITY
DISCOVERY
MAKING SENSE OF TRENDS
© 2013 ALEXANDER MANU –
OPPORTUNITY
EXPANSION
MAKING SENSE OF TRENDS
DEFINING NEW MARKETSPACES
© 2013 ALEXANDER MANU –
OPPORTUNITY
APPLICATION
MAKING SENSE OF TRENDS
DEFINING NEW MARKETSPACES
MAXIMIZING THE BUSINESS MODEL
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
TOMORROW
© 2013 ALEXANDER MANU –
TOMORROW
YOU WILL BE THE BRAND
© 2013 ALEXANDER MANU –
THE ENABLER SENSES
ANYTHING
© 2013 ALEXANDER MANU –
SENSES
LIGHT
© 2013 ALEXANDER MANU –
SENSES
LIGHT WEIGHT
© 2013 ALEXANDER MANU –
SENSES
LIGHT WEIGHTMOTION
© 2013 ALEXANDER MANU –
SENSES
LIGHT WEIGHTMOTION POSITION
© 2013 ALEXANDER MANU –
SENSES
LIGHT WEIGHTMOTION POSITION LOCATION
© 2013 ALEXANDER MANU –
SENSES
LIGHT WEIGHTMOTION POSITION LOCATIONTEMPERATURE
© 2013 ALEXANDER MANU –
SENSES
LIGHT WEIGHTMOTION POSITION LOCATIONTEMPERATURE FLOW PATTERNS
© 2013 ALEXANDER MANU –
FROM SMART DEVICES WITH DUMB SENSORS
© 2013 ALEXANDER MANU –
TO DUMB DEVICES WITH SMART SENSORS
© 2013 ALEXANDER MANU –
THEY WILL KNOW
© 2013 ALEXANDER MANU –
YOUR
FRIENDS
FRIENDS
THEY WILL KNOW
© 2013 ALEXANDER MANU –
YOUR
FRIENDS
MUSIC
THEY WILL KNOW
© 2013 ALEXANDER MANU –
YOUR
FRIENDS
TIME
THEY WILL KNOW
© 2013 ALEXANDER MANU –
YOUR
FRIENDS
BUSINESS
THEY WILL KNOW
© 2013 ALEXANDER MANU –
YOUR
FRIENDS
MONEY
THEY WILL KNOW
© 2013 ALEXANDER MANU –
YOUR
FRIENDS
FUN
YOUR
EMOTIONS
© 2013 ALEXANDER MANU –
YOUR
ACTIVITIES
© 2013 ALEXANDER MANU –
YOUR
ENVIRONMENTS
© 2013 ALEXANDER MANU –
SO THEY CAN ENHANCE YOUR
EXPERIENCES
© 2013 ALEXANDER MANU –
BY INTRODUCING YOU
© 2013 ALEXANDER MANU –
BY INTRODUCING YOU
© 2013 ALEXANDER MANU –
TO MORE
BY INTRODUCING YOU
© 2013 ALEXANDER MANU –
TO MORE
YOU
BY INTRODUCING YOU
© 2013 ALEXANDER MANU –
TO MORE
YOU
BY INTRODUCING YOU
© 2013 ALEXANDER MANU –
TO MORE
YOU
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
REALLY COOL BUT…
© 2013 ALEXANDER MANU –
REALLY COOL BUT…
THIS IS NOT
© 2011 ALEXANDER MANU
REALLY COOL BUT…
THIS IS NOT OUR BUSINESS
© 2011 ALEXANDER MANU
CHANGE
AS CHALLENGE
© 2013 ALEXANDER MANU
THE MIND ORGANIZES
REALITY
© 2011 ALEXANDER MANU
FRAMEWORKS
ORGANIZE THE MIND
© 2011 ALEXANDER MANU
FRAMEWORKS
CAN LIMIT US
© 2011 ALEXANDER MANU
NEW FRAMEWORKS
CAN OPEN US UP
© 2011 ALEXANDER MANU
WE DESIGN THESE
FRAMEWORKS
© 2011 ALEXANDER MANU
THE LANGUAGE OF IDEAS
© 2013 ALEXANDER MANU –
VALUE CREATION
© 2013 ALEXANDER MANU –
THE EXPANSION OF RELATIONSHIPS
ENABLED BY A DISRUPTOR MEDIUM
© 2013 ALEXANDER MANU –
IN ANY DYNAMIC ENVIRONMENT
© 2011 ALEXANDER MANU
EMERGENCE IS THE CONSTANT
© 2011 ALEXANDER MANU
CONSTANT
VARIABLE
EMERGENCE IS THE CONSTANT
AND BUSINESS IS THE VARIABLE
© 2011 ALEXANDER MANU
ROBERT BURGELMAN , ANDREW GROWE, 1996
STRATEGIC
DISSONANCE
© 2013 ALEXANDER MANU
SOURCES OF VALUE
DISTINCTIVE
COMPETENCIES
EMERGING
PRESENT
BUSINESS MODEL
© 2013 ALEXANDER MANU
SOURCES OF VALUE
DISTINCTIVE
COMPETENCIES
EMERGING
PRESENT
BUSINESS MODEL
© 2013 ALEXANDER MANU
ADAPTIVE
INNOVATION STRATEGY
© 2013 ALEXANDER MANU
FOUR STRATEGIC QUESTIONS
© 2013 ALEXANDER MANU
EMERGING
PRESENT
WHAT HAS CHANGED? HOW IT HAS CHANGED?
© 2013 ALEXANDER MANU
NEW SOURCES OF VALUE
DISTINCTIVE
COMPETENCIES
EMERGING
PRESENT
NEW BUSINESS MODEL
© 2013 ALEXANDER MANU
SOURCES
OF
VALUE
WHAT NEW NEEDS CAN BE MET, WHAT NEW DESIRES ARE FULFILED?
© 2013 ALEXANDER MANU
NEW SOURCES OF VALUE
DISTINCTIVE
COMPETENCIES
EMERGING
PRESENT
NEW BUSINESS MODEL
© 2013 ALEXANDER MANU
DISTINCTIVE
COMPETENCIES
WHAT NEW CAPABILITIES ARE NEEDED TO SUCCEED?
© 2013 ALEXANDER MANU
NEW SOURCES OF VALUE
EMERGING
PRESENT
DISTINCTIVE
COMPETENCIES
NEW BUSINESS MODEL
© 2013 ALEXANDER MANU
BUSINESS
MODEL
HOW ARE WE STRUCTURED TO CAPTURE, CREATE AND DELIVER VALUE?
© 2013 ALEXANDER MANU
NEW SOURCES OF VALUE
DISTINCTIVE
COMPETENCIES
EMERGING
PRESENT
NEW BUSINESS MODEL
© 2013 ALEXANDER MANU
NEW SOURCES OF VALUE
DISTINCTIVE
COMPETENCIES
EMERGING
PRESENT
NEW BUSINESS MODEL
© 2013 ALEXANDER MANU
THEMES
© 2013 ALEXANDER MANU –
1
EMERGING
PRESENT
© 2013 ALEXANDER MANU –
2
SOURCES OF
VALUE
© 2013 ALEXANDER MANU –
3
DISTINCTIVE
COMPETENCIES
© 2013 ALEXANDER MANU –
4
BUSINESS
MODELS
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
1
EMERGING
PRESENT
© 2013 ALEXANDER MANU –
THE DATA TRANSFER
BEHAVIOR SPACE
© 2013 ALEXANDER MANU –
CYBERSPACE
DATA SET
© 2013 ALEXANDER MANU –
NETWORKED SOCIETY
DIGITAL MEDIA
© 2013 ALEXANDER MANU –
APP STORE
YOUTUBE
GOOGLE
ANDROID
XBOX
ITOUCH
© 2013 ALEXANDER MANU –
LINKEDIN
NFC
FLICKR
KINECT
WORDPRESS
NETWORKED SOCIETY
IPHONE
TWITTER
iPAD+
DIGITAL MEDIA
WIKIPEDIA
DRM
FACEBOOK
PS3
CITYSUMERS
FREE LOVE
SELF PUBLISHING
C2C2B
GTA4
RANDOM
LINKEDIN NFC
FLICKR
GENERATION C
KINDNESS APP STORE
GENEROSITY
GROUP BUYING
KINECT
WORDPRESS
YOUTUBE
NETWORKED SOCIETY
FACEBOOK
GOOGLE
GROUP-ISM
ANDROID
IPHONE
DIGITAL MEDIA
DIVERGENCE
XBOX
TWITTER
WIKIPEDIA
iPAD+
EXPERIENCE
SOCIAL-LITE ITOUCH
ECONOMY
DRM
PS3
CONVERGENCE
CASHLESS
EXPECTATION
GIFT ECONOMY
ECONOMY
FLIP CAMERA
© 2013 ALEXANDER MANU –
LIVING SOCIAL
LINK SPACE
GOOGLE SOCIAL
SELF BRAND
NETFLIX
SELF PUBLISHING
IBOOK
HULU
CITYSUMERS
FREE LOVE
EVERYBODY BANK
C2C2B
GTA4
AUGMENTED REALITY
RANDOM
HUFFINGTON
LINKEDIN NFC
FLICKR
GENERATION C
KINDNESS APP STORE
SKYPE
GENEROSITY
GROUP BUYING
KINECT
WORDPRESS
CRAIGSLIST
Wii
YOUTUBE
NETWORKED
SOCIETY
FACEBOOK
GOOGLE
TED TALKS
GROUP-ISM
ANDROID
CONTEXT AWARENESS
IPHONE
DIGITAL MEDIA
DIVERGENCE
XBOX
TWITTER
KINDLE
LIFE CATCHING
WIKIPEDIA
iPAD+
EXPERIENCE
CALL OF DUTY
SOCIAL-LITE ITOUCH
ECONOMY
DRM
PS3
CONVERGENCE
CASHLESS
SQUARE
IBM SMART PLANET
EXPECTATION
GIFT ECONOMY
GROUPON
FLIP CAMERA
EXPERIENCE RETAIL
STUMBLEUPON
© 2013 ALEXANDER MANU –
ECONOMY
P2PTV
KINDLE FIRE
VIMEO
MASSIVE DATA
HAPPINESS APPS
NFC
FREEVERTISING
FOUR SQUARE
LIVING SOCIAL
JOURNEY
LINK SPACE
TRANSPARENCY
TRIUMPH
GOOGLE SOCIAL
SELF BRAND
NETFLIX
SELF PUBLISHING
IBOOK
HULU
CITYSUMERS
INSTANT STATUS FIX
FREE LOVE
URBAN PRIDE
EVERYBODY BANK
C2C2B
GTA4
AUGMENTED REALITY
RANDOM
HUFFINGTON
LINKEDIN NFC
FLICKR
GENERATION C
ZIPCAR
KINDNESS APP STORE
SKYPE
PLANNED
GENEROSITY
GROUP BUYING
ECOSUPERIOR
SPONTANEITY
KINECT
WORDPRESS
CRAIGSLIST
Wii
YOUTUBE
GOOGLE
NETWORKED SOCIETY
FACEBOOK
GOOGLE
TED TALKS
BANK
GROUP-ISM
ANDROID
CONTEXT AWARENESS
IPHONE
DIGITAL MEDIA
DIVERGENCE
XBOX
TWITTER
KINDLE
LIFE CATCHING
WIKIPEDIA
iPAD+
EXPERIENCE
OWNER-LESS
CALL OF DUTY
SOCIAL-LITE ITOUCH
ECONOMY
DRM
GEOSWEEP
URBAN MIGHT
PS3
CONVERGENCE
CASHLESS
SQUARE
IBM SMART PLANET
EXPECTATION
GIFT ECONOMY
BRAND BUTLERS
ECONOMY
VIMEO
GROUPON
FLIP CAMERA
MASSIVE DATA
HAPPINESS APPS
EXPERIENCE RETAIL
P2PTV
BOOMERANG GPS
LOCAL DISCOUNTS
STUMBLEUPON
KINDLE FIRE
SHOWROOMING
FACEBOOK
BANKING
© 2013 ALEXANDER MANU –
ZYNGA
URBAN ISLANDS
HYPER-PERSONAL
STATUS STORIES
GENERATION GENEROSITY
REP-YOUTATION
BITCOIN
TRANSUMERS
TRYSUMERS
SOLOMO
NFC
FOUR SQUARE
FOREVER CONVERSING
MOTIVATIONAL FEEDBACK GAMES
FREEVERTISING
TRANSPARENCY
TRIUMPH
GOOGLE SOCIAL
INFOLUST
LOCALITY
LIVING SOCIAL
ONLINE OXYGEN
JOURNEY
SOCIAL GAMING
SELF
BRAND
EXTREME CHARITY
IBOOK
NETFLIX
CITYSUMERS
EMPATHY GAMES
INSTANT STATUS FIX
HULU
FREE LOVE
JOINT SOCIAL
SELF PUBLISHING
GOOGLE WALLET
URBAN PRIDE
EVERYBODY BANK
C2C2B
ACCOUNTS
GTA4
AUGMENTED REALITY
RANDOM
CROWD GAMES
HUFFINGTON
LINKEDIN NFC
HYPER LOCAL DEALS
FLICKR
GENERATION C
NOWISM
ZIPCAR
KINDNESS APP STORE
SKYPE
HUMAN BRANDS
PLANNED
GENEROSITY
GROUP BUYING
ECOSUPERIOR
SPONTANEITY TEXT&LEARN
KINECT
WORDPRESS
CRAIGSLIST
CROWDFUNDING
Wii
YOUTUBE
GOOGLE
NETWORKED SOCIETY
FACEBOOK
FLASH SALES
GOOGLE
CROWD MINING
TED TALKS
BANK
GROUP-ISM
ANDROID
MASS MINGLING
PERKONOMICS
CONTEXT AWARENESS
IPHONE
DIGITAL MEDIA
DIVERGENCE
SEE HEAR BUY
XBOX
TWITTER
KINDLE
LIFE CATCHING
CELLEBRATE URBAN
WIKIPEDIA
MY DIGITAL DNA
iPAD+
EXPERIENCE
OWNER-LESS
CALL OF DUTY
SPACE
FARMVILLE BANK
SOCIAL-LITE ITOUCH
ECONOMY
DRM
GEOSWEEP
URBAN MIGHT
PS3
SENSE MAKING
CONVERGENCE
CASHLESS
SQUARE
IBM
SMART
PLANET
GAMES FOR GOOD
PREMIUMIZATION
EXPECTATION
GIFT ECONOMY
BRAND BUTLERS
JOINT GAMING ACCOUNTS
ECONOMY
VIMEO
GAMIFICATION
GROUPON
FLIP CAMERA
BIDCONOMY
MASSIVE DATA
SELLSUMERS
HAPPINESS APPS
EXPERIENCE RETAIL
P2PTV
TWINSUMERS
BOOMERANG GPS
CITYVILLELOCAL DISCOUNTS
STUMBLEUPON
KINDLE FIRE
ENRICH URBAN EXPERIENCE
SHOWROOMING
FACEBOOK
DYNAMIC PRICING
EMBEDDED STORIES
BANKING
ENABLE URBAN ENCOUNTERS
FLAWSOME
URBAN ISLANDS
ZYNGA
PRICE PANDEMONIUM
ECO-EMBEDDED
STATUS SPHERES
LOCALCHOICE
IDLE SOURCING
ECO-EASY
ECO-ICONIC
PAYPAL LOCAL
LINK SPACE
EARTH REWARDS
© 2013 ALEXANDER MANU –
CROWD CLOUT
CASH-LESS
HYPER-PERSONAL
STATUS STORIES
GENERATION GENEROSITY
REP-YOUTATION
BITCOIN
TRANSUMERS
TRYSUMERS
SOLOMO
NFC
FOUR SQUARE
FOREVER CONVERSING
MOTIVATIONAL FEEDBACK GAMES
FREEVERTISING
TRANSPARENCY
TRIUMPH
GOOGLE SOCIAL
INFOLUST
LOCALITY
LIVING SOCIAL
ONLINE OXYGEN
JOURNEY
SOCIAL GAMING
SELF
BRAND
EXTREME CHARITY
IBOOK
NETFLIX
CITYSUMERS
EMPATHY GAMES
INSTANT STATUS FIX
HULU
FREE LOVE
JOINT SOCIAL
SELF PUBLISHING
GOOGLE WALLET
URBAN PRIDE
EVERYBODY BANK
C2C2B
ACCOUNTS
GTA4
AUGMENTED REALITY
RANDOM
CROWD GAMES
HUFFINGTON
LINKEDIN NFC
HYPER LOCAL DEALS
FLICKR
GENERATION C
NOWISM
ZIPCAR
KINDNESS APP STORE
SKYPE
HUMAN BRANDS
PLANNED
GENEROSITY
GROUP BUYING
ECOSUPERIOR
SPONTANEITY TEXT&LEARN
KINECT
WORDPRESS
CRAIGSLIST
CROWDFUNDING
Wii
YOUTUBE
GOOGLE
NETWORKED SOCIETY
FACEBOOK
FLASH SALES
GOOGLE
CROWD MINING
TED TALKS
BANK
GROUP-ISM
ANDROID
MASS MINGLING
PERKONOMICS
CONTEXT AWARENESS
IPHONE
DIGITAL MEDIA
DIVERGENCE
SEE HEAR BUY
XBOX
TWITTER
KINDLE
LIFE CATCHING
CELLEBRATE URBAN
WIKIPEDIA
MY DIGITAL DNA
iPAD+
EXPERIENCE
OWNER-LESS
CALL OF DUTY
SPACE
FARMVILLE BANK
SOCIAL-LITE ITOUCH
ECONOMY
DRM
GEOSWEEP
URBAN MIGHT
PS3
SENSE MAKING
CONVERGENCE
CASHLESS
SQUARE
IBM
SMART
PLANET
GAMES FOR GOOD
PREMIUMIZATION
EXPECTATION
GIFT ECONOMY
BRAND BUTLERS
JOINT GAMING ACCOUNTS
ECONOMY
VIMEO
GAMIFICATION
GROUPON
FLIP CAMERA
BIDCONOMY
MASSIVE DATA
SELLSUMERS
HAPPINESS APPS
EXPERIENCE RETAIL
P2PTV
TWINSUMERS
BOOMERANG GPS
CITYVILLELOCAL DISCOUNTS
STUMBLEUPON
KINDLE FIRE
ENRICH URBAN EXPERIENCE
SHOWROOMING
FACEBOOK
DYNAMIC PRICING
EMBEDDED STORIES
BANKING
ENABLE URBAN ENCOUNTERS
FLAWSOME
URBAN ISLANDS
ZYNGA
PRICE PANDEMONIUM
ECO-EMBEDDED
STATUS SPHERES
LOCALCHOICE
IDLE SOURCING
ECO-EASY
ECO-ICONIC
PAYPAL LOCAL
LINK SPACE
EARTH REWARDS
© 2013 ALEXANDER MANU –
CROWD CLOUT
CASH-LESS
#1 CAUSE OF FAILURE IN
ORGANIZATIONS
© 2013 ALEXANDER MANU –
WHEN INDIVIDUALS ARE NOT ABLE TO VISUALIZE
THE COMPLEXITY OF THE SYSTEM THEY FACE
© 2013 ALEXANDER MANU –
HYPER-PERSONAL
STATUS STORIES
GENERATION GENEROSITY
REP-YOUTATION
BITCOIN
TRANSUMERS
TRYSUMERS
SOLOMO
NFC
FOUR SQUARE
FOREVER CONVERSING
MOTIVATIONAL FEEDBACK GAMES
FREEVERTISING
TRANSPARENCY
TRIUMPH
GOOGLE SOCIAL
INFOLUST
LOCALITY
LIVING SOCIAL
ONLINE OXYGEN
JOURNEY
SOCIAL GAMING
SELF
BRAND
EXTREME CHARITY
IBOOK
NETFLIX
CITYSUMERS
EMPATHY GAMES
INSTANT STATUS FIX
HULU
FREE LOVE
JOINT SOCIAL
SELF PUBLISHING
GOOGLE WALLET
URBAN PRIDE
EVERYBODY BANK
C2C2B
ACCOUNTS
GTA4
AUGMENTED REALITY
RANDOM
CROWD GAMES
HUFFINGTON
LINKEDIN NFC
HYPER LOCAL DEALS
FLICKR
GENERATION C
NOWISM
ZIPCAR
KINDNESS APP STORE
SKYPE
HUMAN BRANDS
PLANNED
GENEROSITY
GROUP BUYING
ECOSUPERIOR
SPONTANEITY TEXT&LEARN
KINECT
WORDPRESS
CRAIGSLIST
CROWDFUNDING
Wii
YOUTUBE
GOOGLE
NETWORKED SOCIETY
FACEBOOK
FLASH SALES
GOOGLE
CROWD MINING
TED TALKS
BANK
GROUP-ISM
ANDROID
MASS MINGLING
PERKONOMICS
CONTEXT AWARENESS
IPHONE
DIGITAL MEDIA
DIVERGENCE
SEE HEAR BUY
XBOX
TWITTER
KINDLE
LIFE CATCHING
CELLEBRATE URBAN
WIKIPEDIA
MY DIGITAL DNA
iPAD+
EXPERIENCE
OWNER-LESS
CALL OF DUTY
SPACE
FARMVILLE BANK
SOCIAL-LITE ITOUCH
ECONOMY
DRM
GEOSWEEP
URBAN MIGHT
PS3
SENSE MAKING
CONVERGENCE
CASHLESS
SQUARE
IBM
SMART
PLANET
GAMES FOR GOOD
PREMIUMIZATION
EXPECTATION
GIFT ECONOMY
BRAND BUTLERS
JOINT GAMING ACCOUNTS
ECONOMY
VIMEO
GAMIFICATION
GROUPON
FLIP CAMERA
BIDCONOMY
MASSIVE DATA
SELLSUMERS
HAPPINESS APPS
EXPERIENCE RETAIL
P2PTV
TWINSUMERS
BOOMERANG GPS
CITYVILLELOCAL DISCOUNTS
STUMBLEUPON
KINDLE FIRE
ENRICH URBAN EXPERIENCE
SHOWROOMING
FACEBOOK
DYNAMIC PRICING
EMBEDDED STORIES
BANKING
ENABLE URBAN ENCOUNTERS
FLAWSOME
URBAN ISLANDS
ZYNGA
PRICE PANDEMONIUM
ECO-EMBEDDED
STATUS SPHERES
LOCALCHOICE
IDLE SOURCING
ECO-EASY
ECO-ICONIC
PAYPAL LOCAL
LINK SPACE
EARTH REWARDS
© 2013 ALEXANDER MANU –
CROWD CLOUT
CASH-LESS
WITHOUT VISUALIZATION
THE SYSTEM IS ABSTRACT AND FORMLESS
© 2013 ALEXANDER MANU –
IN THE EMERGING PRESENT
UNDERSTANDING IS THE CHALENGE
© 2013 ALEXANDER MANU –
THE VISIBLE NEEDS TO BE MADE INTELLIGIBLE
© 2013 ALEXANDER MANU –
MOTIVATING
TRENDS
© 2013 ALEXANDER MANU –
ENABLED OBJECTS
© 2013 ALEXANDER MANU –
ENABLED SPACES
© 2013 ALEXANDER MANU –
ENABLED PEOPLE
© 2013 ALEXANDER MANU –
ENABLED DATA
© 2013 ALEXANDER MANU –
ENABLED DATA USE
© 2013 ALEXANDER MANU –
?
WHAT COULD
BE POSSIBLE…
© 2013 ALEXANDER MANU –
SIGNALS ARE
© 2011 ALEXANDER MANU / LIFELABS BCG
QUESTIONS
?
WHAT DO YOU SEE
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
HINDSIGHT
DISRUPTION
© 2011 ALEXANDER MANU / LIFELABS BCG
RECOGNITION
HINDSIGHT:
RECOGNITION OF THE REALITIES OF A SITUATION AFTER OCCURRENCE
© 2011 ALEXANDER MANU / LIFELABS BCG
FIELD OF DANGER OR OPPORTUNITY
INSIGHT
HINDSIGHT
DISRUPTION
© 2011 ALEXANDER MANU / LIFELABS BCG
UNDERSTANDING
INSIGHT:
ABILITY TO PERCEIVE CLEARLY; DEEP UNDERSTANDING
© 2011 ALEXANDER MANU / LIFELABS BCG
FIELD OF DANGER OR OPPORTUNITY
FORESIGHT
INSIGHT
HINDSIGHT
DISRUPTION
© 2011 ALEXANDER MANU / LIFELABS BCG
POWER
FORESIGHT:
POWER OF FORESEEING. THE ACT OF LOOKING FORWARD.
© 2011 ALEXANDER MANU / LIFELABS BCG
COLOMBUS FACEBOOK IPHONE GOOGLE BANK YOUTUBE APPSTORE
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
HYPER-PERSONAL
TRANSUMERS
STATUS STORIES
GENERATION GENEROSITY
REP-YOUTATION
LIVING SOCIAL
UBER FREE
CITYSUMERS
SOCIAL GAMING
HULU
URBAN PRIDE
PRICEPANDEMONIUM
SKYPE
GROUP BUYING
ECOSUPERIOR
BE EVERYWHERE
Wii
CROWD MINING
CITYSUMERS
FREE LOVE
C2C2B
RANDOM
NFC
LINKEDIN
FLICKR
KINDNESS APP STORE
WORDPRESS
YOUTUBE
NETWORKED SOCIETY
GOOGLE
SELLABAND
ANDROID
DIVERGENCE
SEE HEAR BUY
XBOX
KINDLE
MY DIGITAL DNA
CALL OF DUTY
ITOUCH
FARMVILLE BANK
SOCIAL-LITE
URBAN MIGHT
SQUARE
GAMES FOR GOOD
GIFT ECONOMY
BRAND BUTLERS
ROGERS BANK
GROUPON
MASS MINGLING
SELLSUMERS
EXPERIENCE RETAIL
LOCAL
DISCOUNTS
CITYVILLE
DYNAMIC PRICING
FACEBOOK
BANKING
ENABLE URBAN ENCOUNTERS
TRANSPARENCY
TRIUMPH
GOOGLE SOCIAL
STATUS SPHERES
ECO-EASY
DIGITAL MEDIA
ONLINE OXYGEN
EXTREME CHARITY
INSTANT STATUS FIX
JOINT SOCIAL
EVERYBODY BANK
ACCOUNTS
GTA4
HUFFINGTON
HYPER LOCAL DEALS
GENERATION C
ZIPCAR
TAPTAP REVENGE
PLANNED
GENEROSITY
SPONTANEITY
KINECT
TEXT&LEARN
CRAIGSLIST
GOOGLE
FACEBOOK
FLASH SALES
BANK
GROUP-ISM
IPHONE
CONTEXT AWARENESS
PERKONOMICS
TWITTER
LIFE CATCHING
CELEBRATE URBAN
iPAD+
OWNER-LESS
EXPERIENCE
SPACE
ECONOMY
DRM
GEOSWEEP
PS3
SENSE MAKING
CONVERGENCE
CASHLESS
IBM SMART PLANET
PREMIUMIZATION
EXPECTATION
JOINT GAMING ACCOUNTS
ECONOMY
VIMEO
FLIP CAMERA
BIDCONOMY
MASSIVE DATA
HAPPINESS APPS
P2PTV
TWINSUMERS
BOOMERANG GPS
STUMBLEUPON
ENRICH URBAN EXPERIENCE
RETAIL SAFARI
EMBEDDED STORIES
ENRICH
URBAN CANVAS
URBAN ISLANDS
ZYNGA
PRICE
PANDEMONIUM
ECO-EMBEDDED
WIKIPEDIA
LOCALCHOICE
BUSINESS UNUSUAL
CROWD CLOUT
EARTH REWARDS
© 2011 ALEXANDER MANU / TD BANK 2011
INFOLUST
LOCALITY
SELF BRAND
NETFLIX
SELF PUBLISHING
IBOOK
EMPATHY GAMES
FOREVER CONVERSING
MOTIVATIONAL FEEDBACK GAMES
FREEVERTISING
FOUR SQUARE
ECO-ICONIC
FOREVER BETA
CROWD GAMES
NOWISM
SOLOMO
P2P GAMING
ECO-CHIC
GOOGLE WALLET
TRYSUMERS
PUSH URBAN ENVELOPE
NEW SOURCES OF VALUE
EMERGING
CONTEXT
DISTINCTIVE
COMPETENCIES
NEW BUSINESS MODEL
© 2011 ALEXANDER MANU • SYRACUSE 09.20.11
2
SOURCES OF
VALUE
© 2013 ALEXANDER MANU –
A CONVERSATION
ECONOMY
© 2013 ALEXANDER MANU –
HUMANS WERE NEVER NETWORKED
ON A MASSIVE SCALE
© 2013 ALEXANDER MANU –
NETWORKED INDIVIDUALS +
© 2013 ALEXANDER MANU –
NETWORKED OBJECTS +
© 2013 ALEXANDER MANU –
NETWORKED PLACES =
© 2013 ALEXANDER MANU –
NEW BEHAVIOR SPACE
OPPORTUNITY
© 2013 ALEXANDER MANU –
TO BE RELEVANT IN THIS CONTEXT IS TO
ENABLE A NEW EXPERIENCE
© 2013 ALEXANDER MANU –
?
BUT HOW
© 2013 ALEXANDER MANU –
BEHAVIOUR
SPACE &…
© 2013 ALEXANDER MANU –
THE INNOVATION
BEHAVIOUR CYCLE
© 2013 ALEXANDER MANU –
DESIRE
© 2013 ALEXANDER MANU –
DESIRE
GOALS
MOTIVATION
© 2013 ALEXANDER MANU –
MEDIUM
DESIRE
GOALS
MOTIVATION
MEDIUM
BEHAVIOUR
ACTION
© 2013 ALEXANDER MANU –
DESIRE
GOALS
MOTIVATION
MEDIUM
BEHAVIOUR
ACTION
RELATIONSHIP
SATISFACTION
BUSINESS
ACTIVITY
BEHAVIOUR
DISRUPTION
© 2013 ALEXANDER MANU –
BUSINESS
DISRUPTION
VALUE
AS
MEDIUM
COMPLETES BEHAVIOUR CYCLE
DESIRE
GOALS
MOTIVATION
MEDIUM
BEHAVIOUR
ACTION
RELATIONSHIP
SATISFACTION
BUSINESS
ACTIVITY
STARTS NEW
BEHAVIOUR CYCLE
© 2013 ALEXANDER MANU –
BEHAVIOUR
DISRUPTION
BUSINESS
DISRUPTION
VALUE
AS
MEDIUM
COMPLETES BEHAVIOUR CYCLE
DESIRE
GOALS
CREATES BUSINESS
MOTIVATION
MEDIUM
BEHAVIOUR
ACTION
RELATIONSHIP
SATISFACTION
BUSINESS
ACTIVITY
STARTS NEW
BEHAVIOUR CYCLE
© 2013 ALEXANDER MANU –
BEHAVIOUR
DISRUPTION
BUSINESS
DISRUPTION
VALUE
AS
MEDIUM
COMPLETES BEHAVIOUR CYCLE
DESIRE
GOALS
CREATES BUSINESS
MOTIVATION
MEDIUM
COMPELS USER
BEHAVIOUR
ACTION
RELATIONSHIP
SATISFACTION
BUSINESS
ACTIVITY
STARTS NEW
BEHAVIOUR CYCLE
© 2013 ALEXANDER MANU –
BEHAVIOUR
DISRUPTION
BUSINESS
DISRUPTION
VALUE
AS
MEDIUM
COMPLETES BEHAVIOUR CYCLE
DESIRE
GOALS
CREATES BUSINESS
MOTIVATION
MEDIUM
COMPELS USER
BEHAVIOUR
ACTION
RELATIONSHIP
SATISFACTION
BUSINESS
ACTIVITY
STARTS NEW
BEHAVIOUR CYCLE
© 2013 ALEXANDER MANU –
BEHAVIOUR
DISRUPTION
SUSTAINS BUSINESS
BUSINESS
DISRUPTION
VALUE
AS
MEDIUM
GENERATES
BUSINESS
COMPLETES BEHAVIOUR CYCLE
DESIRE
GOALS
CREATES BUSINESS
MOTIVATION
MEDIUM
COMPELS USER
BEHAVIOUR
ACTION
RELATIONSHIP
SATISFACTION
BUSINESS
ACTIVITY
STARTS NEW
BEHAVIOUR CYCLE
© 2013 ALEXANDER MANU –
BEHAVIOUR
DISRUPTION
SUSTAINS BUSINESS
BUSINESS
DISRUPTION
VALUE
AS
MEDIUM
TO RECAP:
YOUTUBE IS NOT A TECHNOLOGY
© 2013 ALEXANDER MANU –
YOUTUBE IS A
BEHAVIOUR SPACE
© 2013 ALEXANDER MANU –
THE SIZE OF THE BEHAVIOR SPACE REPRESENTS
THE POTENTIAL VALUE A PRODUCT OFFERS
© 2013 ALEXANDER MANU –
THE GREATER THE VALUE POTENTIAL
THE GREATER THE MONETIZATION POTENTIAL.
© 2013 ALEXANDER MANU –
THIS MEANS…
© 2013 ALEXANDER MANU –
TECHNOLOGY
© 2013 ALEXANDER MANU –
CAN NOT BE
TECHNOLOGY
© 2013 ALEXANDER MANU –
CAN NOT BE
MONETIZED
ONLY
BEHAVIOUR
© 2013 ALEXANDER MANU –
ONLY
BEHAVIOUR
© 2013 ALEXANDER MANU –
CAN
VALUE
DRIVERS
© 2013 ALEXANDER MANU –
ATTRACTION
DESIRE
GOALS
MOTIVATION
© 2013 ALEXANDER MANU –
ATTRACTION
ENTRY
ENGAGEMENT
DESIRE
GOALS
MOTIVATION
MEDIUM
BEHAVIOUR
ACTION
RELATIONSHIP
SATISFACTION
© 2013 ALEXANDER MANU –
ATTRACTION
ENTRY
ENGAGEMENT
TRANSFORMATION
DESIRE
GOALS
MOTIVATION
MEDIUM
BEHAVIOUR
ACTION
RELATIONSHIP
VALUE
SATISFACTION
© 2013 ALEXANDER MANU –
ATTRACTION
ENTRY
ENGAGEMENT
TRANSFORMATION
DESIRE
GOALS
MOTIVATION
SOCIAL OBJECT
MEDIUM
BEHAVIOUR
ACTION
RELATIONSHIP
SOCIAL CAPITAL
SOCIAL CURRENCY
EXPERTISE
BELONGING
ACHIEVEMENT
© 2013 ALEXANDER MANU –
VALUE
SATISFACTION
ATTRACTION
ENTRY
ENGAGEMENT
TRANSFORMATION
DESIRE
GOALS
PERCEPTION
MOTIVATION
MEDIUM
SOCIAL OBJECT
MEMORY
SOCIAL CAPITAL
KNOWLEDGE
SOCIAL CURRENCY
MOTOR SKILL
EXPERTISE
COGNITION
BELONGING
ACHIEVEMENT
© 2013 ALEXANDER MANU –
BEHAVIOUR
ACTION
RELATIONSHIP
VALUE
SATISFACTION
ATTRACTION
ENTRY
ENGAGEMENT
TRANSFORMATION
DESIRE
IMMERSIVE
ACCESIBLE
GOALS
PERCEPTION
INTERACTION
MOTIVATION
MEDIUM
BEHAVIOUR
SOCIAL OBJECT
MEMORY
SOCIAL CAPITAL
KNOWLEDGE
SOCIAL CURRENCY
MOTOR SKILL
EXPERTISE
COGNITION
ACTION
VALUE
FUN
CHALLENGING
BELONGING
REWARDING
ACHIEVEMENT
ABSORBING
ENGAGING
NON FRUSTRATING
© 2013 ALEXANDER MANU –
RELATIONSHIP
SATISFACTION
ATTRACTION
ENTRY
ENGAGEMENT
TRANSFORMATION
DESIRE
IMMERSIVE
ACCESIBLE
GOALS
PERCEPTION
INTERACTION
MOTIVATION
MEDIUM
BEHAVIOUR
SOCIAL OBJECT
MEMORY
SOCIAL CAPITAL
KNOWLEDGE
SOCIAL CURRENCY
MOTOR SKILL
EXPERTISE
COGNITION
ACTION
RELATIONSHIP
VALUE
FUN
SATISFACTION
CHALLENGING
BELONGING
REWARDING
EMOTIONAL
ACHIEVEMENT
ABSORBING
INTELLECTUAL
ENGAGING
PHYSICAL
NON FRUSTRATING
© 2013 ALEXANDER MANU –
ATTRACTION
ENTRY
ENGAGEMENT
TRANSFORMATION
IDEAS
DESIRE
IMMERSIVE
ACCESIBLE
OBJECTS
PERCEPTION
INTERACTION
TIME
MEDIUM
BEHAVIOUR
GOALS
MOTIVATION
SPACES
PEOPLE
SELF
SOCIAL OBJECT
MEMORY
SOCIAL CAPITAL
KNOWLEDGE
SOCIAL CURRENCY
MOTOR SKILL
EXPERTISE
COGNITION
ACTION
RELATIONSHIP
VALUE
FUN
SATISFACTION
CHALLENGING
BELONGING
REWARDING
EMOTIONAL
ACHIEVEMENT
ABSORBING
INTELLECTUAL
ENGAGING
PHYSICAL
NON FRUSTRATING
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
?
WHAT
© 2013 ALEXANDER MANU –
3
DISTINCTIVE
COMPETENCIES
© 2013 ALEXANDER MANU –
INNOVATION IS NOT
ABOUT TECHNOLOGY
© 2013 ALEXANDER MANU –
IT IS ABOUT
STRATEGY
© 2013 ALEXANDER MANU –
SUSTAINABLE INNOVATION
FORESIGHT
ENTERPRISE
© 2013 ALEXANDER MANU –
FORESIGHT
SCENARIO-BASED
DECISION MAKING
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
TIME
UNCERTAINTIES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
TIME
UNCERTAINTIES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
UNKNOWN
FUTURE
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
DESIRED
FUTURE
BIG IDEAS
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
PEOPLE
PLACE
OBJECT
CIRCUMSTANCE
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
TIME
BIG IDEAS
SCENARIOS DESIGN THE FUTURE
(FROM MOONSHOT TO DREAM CATCHER)
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
DESIRED
FUTURE
SUSTAINABLE INNOVATION COMPANY
SOCIAL
POLITICAL
PEOPLE
PLACE
OBJECT
CIRCUMSTANCE
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
TIME
BIG IDEAS
SCENARIOS DESIGN THE FUTURE
(FROM MOONSHOT TO DREAM CATCHER)
DESIRED
FUTURE
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
SOCIAL
POLITICAL
PEOPLE
PLACE
OBJECT
CIRCUMSTANCE
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
TIME
BIG IDEAS
SCENARIOS DESIGN THE FUTURE
(FROM MOONSHOT TO DREAM CATCHER)
DESIRED
FUTURE
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
SOCIAL
POLITICAL
ECONOMIC
CULTURE
PEOPLE
PLACE
OBJECT
CIRCUMSTANCE
TECHNOLOGY
DRIVING FORCES
TIME
BIG IDEAS
SCENARIOS DESIGN THE FUTURE
DESIRED
FUTURE
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
SOCIAL
POLITICAL
ECONOMIC
CULTURE
PEOPLE
PLACE
OBJECT
CIRCUMSTANCE
TECHNOLOGY
DRIVING FORCES
TIME
BIG IDEAS
SCENARIOS DESIGN THE FUTURE
DESIRED
FUTURE
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
SOCIAL
POLITICAL
ECONOMIC
CULTURE
PEOPLE
PLACE
OBJECT
CIRCUMSTANCE
TECHNOLOGY
DRIVING FORCES
TIME
BIG IDEAS
SCENARIOS DESIGN THE FUTURE
DESIRED
FUTURE
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
SOCIAL
POLITICAL
ECONOMIC
CULTURE
PEOPLE
PLACE
OBJECT
CIRCUMSTANCE
TECHNOLOGY
DRIVING FORCES
TIME
BIG IDEAS
SCENARIOS DESIGN THE FUTURE
DESIRED
FUTURE
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
© 2013 ALEXANDER MANU –
INNOVATION STRATEGY
WHAT IS FEASIBLE
WHAT IS LIKELY
© 2013 ALEXANDER MANU –
TECHNOLOGY
WHAT IS FEASIBLE
WHAT IS LIKELY
BEHAVIOUR
© 2013 ALEXANDER MANU –
OPPORTUNITY 1
LOCATION SERVICES
© 2013 ALEXANDER MANU –
OPPORTUNITY 2
AUGMENTED REALITY
© 2013 ALEXANDER MANU –
OPPORTUNITY 3
NFC LINK SPACE
© 2013 ALEXANDER MANU –
OPPORTUNITY 4
WEARABLE CONVERGENCE
© 2013 ALEXANDER MANU –
OPPORTUNITY 5
DIGITAL CONVERGENCE
© 2013 ALEXANDER MANU –
NFC
LINK SPACE
© 2013 ALEXANDER MANU –
?
WHAT DO WE HAVE TO DO NOW
TO BECOME LEADERS IN LINK SPACE
© 2013 ALEXANDER MANU –
NFC ENABLED MOBILE
THE 1ST UN-MASS MEDIUM
© 2013 ALEXANDER MANU –
NOT ABOUT THE LINK
BUT ABOUT THE CONTENT
© 2013 ALEXANDER MANU –
ENHANCE EXPAND REDEFINE
USER ENGAGEMENT
© 2013 ALEXANDER MANU –
GRANULAR ONE TO ONE
COMMUNICATION WITH OBJECTS AND SPACES
© 2013 ALEXANDER MANU –
MOBILE NFC CAPTURES THE
SOCIAL CONTEXT
© 2013 ALEXANDER MANU –
MOBILE NFC CAPTURES THE
ACTIVITY CONTEXT
© 2013 ALEXANDER MANU –
CONTEXT IS THE
VALUE VARIABLE
© 2013 ALEXANDER MANU –
MOBILE NFC IS NOT A TECHNOLOGY
IT IS A BEHAVIOR ENABLER
© 2013 ALEXANDER MANU –
FULL SPECTRUM
INNOVATION
© 2013 ALEXANDER MANU –
FULL SPECTRUM
ENGAGEMENT EXPERIENCE
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE
PHYSICAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE
EMOTIONAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE
SPIRITUAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE
INTELLECTUAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE
SOCIAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE
PROFESSIONAL
© 2013 ALEXANDER MANU –
PRODUCT+SERVICE+
SOCIAL MEDIA+MARKETING
© 2013 ALEXANDER MANU –
?
HOW
© 2013 ALEXANDER MANU –
4
BUSINESS
MODELS
© 2013 ALEXANDER MANU –
CONTRIBUTOR: IBM GLOBAL BUSINESS SERVICES
STRATEGIC
TRANSFORMATION
© 2013 ALEXANDER MANU –
1
RE-DESIGN
THE
VALUE
PROPOSITION
© 2013 ALEXANDER MANU –
2
TRANSFORM THE BUSINESS MODEL FOR GREATER
ENGAGEMENT
AND
PARTICIPATION
© 2013 ALEXANDER MANU –
STRATEGIC ELEMENTS OF TRANSFORMATION
ENHANCE EXPAND REDEFINE
© 2013 ALEXANDER MANU –
ENHANCE
CONTENT + INFORMATION + INSIGHT
© 2013 ALEXANDER MANU –
EXPAND
THROUGH NEW LAYERS OF ENGAGEMENT
© 2013 ALEXANDER MANU –
REDEFINE
THE VALUE DELIVERED TO USERS
© 2013 ALEXANDER MANU –
LEVERAGE
VALUE DELIVERY
RESHAPING THE “HOW”: OPERATING MODEL
INTEGRATE
VALUE PROPOSITION
CREATE
ENHANCE
EXPAND
REDEFINE
RESHAPING THE “WHAT”: VALUE PROPOSITION
© 2013 ALEXANDER MANU –
RESHAPING THE “HOW”: OPERATING MODEL
INTEGRATE
1
TRANSFORMATION
3
LEVERAGE
2
CREATE
ENHANCE
EXPAND
REDEFINE
RESHAPING THE “WHAT”: VALUE PROPOSITION
© 2013 ALEXANDER MANU –
THE OPPORTUNITY IS NOT IN TRADITIONAL FORMS OF ENGAGEMENT BUT IN
NEW INTERACTIONS
© 2013 ALEXANDER MANU –
BUSINESS CAPABILITY:
© 2013 ALEXANDER MANU –
THE DATA ENABLER
ORGANIZATION
© 2013 ALEXANDER MANU –
EXPERT IN TAXONOMY
AND ONTOLOGY
© 2013 ALEXANDER MANU –
MAKING EVERYTHING
MAKE SENSE
© 2013 ALEXANDER MANU –
BUSINESS MODEL
OPTIONS
© 2013 ALEXANDER MANU –
BUSINESS
BECOME:
MODEL OPTIONS
© 2013 ALEXANDER MANU –
BUSINESS
CONTEXT EXPERT
MODEL OPTIONS
© 2013 ALEXANDER MANU –
BUSINESS
CONTENT EXPERT
MODEL OPTIONS
© 2013 ALEXANDER MANU –
BUSINESS
CONDUIT EXPERT
MODEL OPTIONS
© 2013 ALEXANDER MANU –
IN CONCLUSION
© 2013 ALEXANDER MANU –
ANY NEW MEDIUM IS THE DISRUPTOR THAT
ENABLES A NEW BEHAVIOUR SPACE TO EMERGE.
© 2013 ALEXANDER MANU –
HYPER-PERSONAL
STATUS STORIES
GENERATION GENEROSITY
REP-YOUTATION
TRANSUMERS
TRYSUMERS
SOLOMO
FOREVER CONVERSING
MOTIVATIONAL FEEDBACK GAMES
ECO-CHIC
INFOLUST
LOCALITY
ONLINE OXYGEN
EXTREME CHARITY
ECO-ICONIC
FOREVER BETA
SOCIAL GAMING
EMPATHY GAMES
GOOGLE WALLET
CROWD GAMES
NOWISM
JOINT SOCIAL
ACCOUNTS
HYPER LOCAL DEALS
TAPTAP REVENGE
TEXT&LEARN
FLASH SALES
THIS IS SASHA
BE EVERYWHERE
CROWD MINING
MASS MINGLING
SEE HEAR BUY
MY DIGITAL DNA
FARMVILLE BANK
PERKONOMICS
CELLEBRATE URBAN
SPACE
SENSE MAKING
PREMIUMIZATION
JOINT GAMING ACCOUNTS
BIDCONOMY
GAMES FOR GOOD
ROGERS BANK
SELLSUMERS
CITYVILLE
DYNAMIC PRICING
ENABLE URBAN ENCOUNTERS
STATUS SPHERES
ECO-EASY
EARTH REWARDS
© 2013 ALEXANDER MANU –
ECO-EMBEDDED
BUSINESS UNUSUAL
TWINSUMERS
ENRICH URBAN EXPERIENCE
EMBEDDED STORIES
ENRICH URBAN CANVAS
PRICE PANDEMONIUM
LOCALCHOICE
CROWD CLOUT
PUSH URBAN ENVELOPE
THANK YOU
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –