Changes in
smoking and
cigarette ads
and
promotions
over the
years.
Alyssa Bain
ART251
Women in
Smoke
I’ll quit when I’m 30.
Kill a Cigarette and Save a Life. Yours.
2011
This campaign was launched by the Irish Cancer Society
last year. This campaign targeted young smokers, because
of the high number of female smokers under the age of
thirty-five. Many women pick a year or some
time that they plan to quit, but this campaign
is encouraging young women to not only
pick when they quit, but seek resources
for help and preparation to avoid
starting back and failure.
Ireland
2012
This ad series was produced by RGB Art Productions, which
is a full fledge video production company. Advertisements
against the tobacco industry have become more creative
and shocking over the years.
America’s Next
Top Model
Vietnam
1990
2007
NonWestern
Indonesia
1990
In episode 2 of cycle 9 of the show, America’s Next Top Model
the girls did a double photoshoot, where they posed looking
very clean and beautiful and then another shoot where they
had been affected by smoking. Some of the girls were made to
look as though they had suffered from premature aging, loss
of hair from chemotherapy and other related negative affects
from smoking.
In Indonesia the first
cigarette ads targetting
women were promoted
in 1990. Surya 18 is
acknowledged as one
of the prime cigarettes
in Indonesia and in the
world.
The first cigarette
ad that targeted
women in
Vietnam was
released within
the country in
1990. The
cigarettes
advertised were
Hero King Size
Cigarettes.
Audrey
Hepburn
Eve
1971
1960s-1980s
During the 1950s, 1960s, and 1970s smoking ads and the promotion of cigarettes were everywhere. These ads and smoking
were much more widely accepted than they are today. These
cigarettes in particular appeal to women with the feminine
look, colors and the idea that using these cigarettes mean you
are smoking “pretty.”
Audrey Hepburn
was one of the many
actresses and public
figures to contribute
to the popularity and
acceptance of smoking. She appeared
in several films and
photographs with
cigarettes, looking
glamorous and giving
the habit an appeal
that reached many.
Her life spanned
from 1929 to 1993.
1960s
Tipalet.
More
Money
This ad campaign is an antismoking campaign that shows
how much money you could
be saving if you didn’t smoke
and how much more fun you
could be having. This strategy
has been used by the UK,
New Zealand, the U.S. and
others. These particular ads
were promoted in 1966.
1960s
This ad is not targetted to
women and was featured in
a 1969 issue of Playboy. This
ad has been found
unbelievable and shocking.
The advertisement has also
been considered derogatory
to woman and extremely
sexist.
1950
Smoking
published in and
around the fifties
usually claimed
that
smoking was
either
beneficial or
was a way to
purchase thrills,
coolness and
pleasure cheaply.
Lucky
Strike
1930s
Lucky Strike was the
top selling brand of
cigarettes during the
1930s in the United
States. One thing
that many cigarette
ads suggested during this time period
was that
cigarettes would
help keep smokers
thin and would help
decrease snacking.
1898
Job
Alphonse Mucha
This was a advertising poster for the cigarette brand,
Job. Alphonse Mucha painted two ads for the brand,
both of which featured women with beautiful,
unrealistic flowing hair and the Job monograms in
the background of the paintings.