2 0 0 6 R AT E S
Employment
1
EMPLOYMENT
PERSONNEL
Publisher and Chief Executive Officer
Jeff Johnson
Vice President of Classified Advertising
David Walsh (213) 237-6101
Sr. Vice President of Advertising
Dave Murphy (213) 237-2973
Rates apply to all Classified advertisements for jobs offered from direct hiring firms,
employment agencies, temporary services, employment services, theatrical services,
models/modeling agencies and employment-related services or other classifications as
currently designated.
TRIBUNE RECRUITMENT NETWORK
Tribune Recruitment Network offers penetration in 24 key U.S. markets and, combined,
these media properties reach nearly 80% of U.S. households every day. Tribune offers
cross-media properties including 14 daily newspapers (3 Spanish), 26 television stations,
and websites in 20 of the nation's top 30 markets. Extend your reach in the top 3
markets with a combination of Tribune newspapers, TV stations, and websites.
LOS ANGELES
202 West First Street
Los Angeles, CA 90012
Phone: (213) 237-3193
Fax: (213) 237-3172
Rates effective June 19, 2006.
Pertains to Classified or Classified Display Employment advertising in all Southern
California and Regional Circulation Editions.
RATES IN THIS BOOK APPLY TO:
Director of Recruitment Advertising
Michelle Brown (213) 237-7401
NEW YORK
2 Park Avenue,
8th Floor
New York, NY 10016
Phone: (212) 448-2625
Fax: (212) 448-2629
CLASSIFIED SOUTHERN CALIFORNIA EDITION
EMPLOYMENT RATES & DEADLINES
DALLAS
12900 Preston Road, Suite 615
Dallas, Texas 75230
Phone: (972) 789-6929
Fax: (972) 239-0704
CLEVELAND
Cleveland, OH
Phone: (888) 703-6588
Fax: (330) 923-1571
Employment rates do not apply to Jobs Wanted classifications, nor do they apply to
resume advertising.
CONTENTS
Personnel .................................................................................................................. 1
FlexAd Packages ........................................................................................................ 2
Career Developer Packages ........................................................................................ 2
Career Builder Packages .............................................................................................. 3
CareerBuilder Front Page Opportunities ........................................................................ 3
Classified Regional Rates & Deadlines .......................................................................... 3
Color Rates ................................................................................................................ 4
Education/Training ...................................................................................................... 4
Employment Services .................................................................................................. 4
Jobs Domestic .......................................................................................................... 4
Media & Job Fair Classified Rates ................................................................................ 4
Online Rates .............................................................................................................. 5
Employment Products ................................................................................................ 6
Recruitment Banners .................................................................................................. 6
Special Editions .......................................................................................................... 6
Minimum Sizes & Positions .......................................................................................... 6
Borders, Illustrations, Logos & Type Ornaments ............................................................ 7
Basis of Charges ........................................................................................................ 7
Cancellations .............................................................................................................. 7
ROP DISPLAY RATES .................................................................................................... 8
Media & Job Fair ROP Display Rates ............................................................................ 8
Modular Sizing ............................................................................................................ 9
ROP Mechanical Specifications .................................................................................... 9
ROP Deadlines .......................................................................................................... 10
Terms & Conditions .............................................................................................. 11-13
2a
EMPLOYMENT
FLEXADS
MULTI-MEDIA PACKAGES
Comprehensive yet cost-effective, FlexAds feature in-print and online offerings so that you
can recruit qualified candidates in multiple ways. FlexAds also include web codes, which
will make your print and online advertising work together for more powerful results. You
can get job seekers’ attention through print and then tell them much more online. And
FlexAds are available through convenient online ordering. To purchase, simply log on to
latimes.com/placead.
Overall Guidelines / Requirements:
Overall Guidelines / Requirements:
Advertisers are charged the package prices once the ads are submitted. No refunds. The
Los Angeles Times reserves the right to edit, change or cancel any ad.
Hourly Job Package - starting at $575
Sunday & 30 days online
• 10 Lines in Sunday CareerBuilder section
• CareerBuilder.com 30 day posting
Additional lines available for $40.00 per line.
For entry-level and hourly positions. This package is reserved for positions with a
maximum hourly wage of $12 per hour or $480 per week. Note: Hourly wage MUST be
included in the text of the ad.
Basic Package - starting at $775
Sunday, Monday & 30 days online
• 10 Lines in Sunday CareerBuilder section
• 10 Lines in Monday Classified section
• CareerBuilder.com 30 day posting
Advertiser can opt out of any item in the package, but will still be billed the package
price. Unless otherwise noted, Advertiser cannot split up the lineage into two ads.
Advertiser can purchase additional lineage which will be billed at the appropriate rate.
Career Developer Packages
Ideal for small companies with limited positions to fill, in all salary ranges.
Career Developer #1a
Career Developer #1b
Up to 20 lines in Sunday CareerBuilder
Up to 20 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $42.00 per line
Rate: $915
Up to 10 lines in Sunday CareerBuilder
- 2 insertions
Up to 10 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $82.00 per line
Rate: $905
Career Developer #1c
Career Developer #1d
Up to 10 lines in Sunday CareerBuilder
Up to 10 lines in Daily Classified
- 3 insertions
Up to 10 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $117.00 per line
Rate: $945
Up to 15 lines in Sunday CareerBuilder
Up to 15 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $42.00 per line
Rate: $780
Career Developer #2a
Career Developer #2b
Up to 30 lines in Sunday CareerBuilder
Up to 30 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $42.00 per line
Rate: $1,245
Up to 15 lines in Sunday CareerBuilder
- 2 insertions
Up to 15 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $82.00 per line
Rate: $1,230
Additional lines available for $55.00 per line.
Value Package - starting at $850
2 Sundays & 30 days online
• 10 Lines in two consecutive Sunday CareerBuilder sections
• CareerBuilder.com for 30 day posting
Additional lines available for $80.00 per line
Career Developer #2c
Up to 15 lines in Sunday CareerBuilder
Up to 15 lines in Daily Classified
- 3 insertions
Up to 15 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $117.00 per line
Rate: $1,270
EMPLOYMENT
2b
Career Developer #3a
Career Developer #3b
Up to 40 lines in Sunday CareerBuilder
Up to 40 lines in Daily Classified
Up to 40 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $67.00 per line
Rate: $1,795
Up to 20 lines in Sunday CareerBuilder
- 2 insertions
Up to 20 lines in Daily Classified
Up to 20 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $107.00 per line
Rate: $1,655
Career Developer #3c
Up to 20 lines in Sunday CareerBuilder
Up to 20 lines in Daily Classified
- 3 insertions
Up to 20 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $117.00 per line
Rate: $2,355
Career Developer #4a
Career Developer #4b
Up to 60 lines in Sunday CareerBuilder
Up to 60 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $42.00 per line
Rate: $2,175
Up to 30 lines in Sunday CareerBuilder
- 2 insertions
Up to 30 lines in Daily Classified
Up to 30 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $107.00 per line
Rate: $2,325
Career Developer #4c
Up to 30 lines in Sunday CareerBuilder
Up to 30 lines in Daily Classified
-3 insertions
Up to 30 lines in JOBS Magazine
CareerBuilder.com 30 day posting
Incremental lines - $117.00 per line
Rate: $2,355
3
EMPLOYMENT
CAREER BUILDER PACKAGES
For positions in all professions, offering all salaries. Ideal for companies with multiple
positions to fill. Packages offer monthly presence in print and online. Also offers national
online presence.
Advertisers purchasing Career Builder Packages are eligible for monthly discounted
Classified rates: Sunday $35, Daily $15.
CAREERBUILDER SECTION FRONT PAGE
ADVERTISING OPPORTUNITIES
Upper row tile
Ad Size: 2.144" x 3"
RATE: $3,500
Bottom row tile
Career Builder #1
Up to 84 lines in Sunday CareerBuilder section
CareerBuilder.com 30 day posting
CareerBuilder.com online package
RATE: $3,820
Career Builder #2
Ad Size: 2.144” x 3”
RATE: $2,450
Front Page Banner Ad
Ad Size: 11.5" x 3"
RATE: $17,500, TOP ROW
$12,250 BOTTOM ROW
Up to 112 lines in Sunday CareerBuilder section
CareerBuilder.com 30 day posting
CareerBuilder.com online package
RATE: $4,296
REGIONAL CIRCULATION EDITIONS
Career Builder #3
Per line, per day - 3 line minimum
Up to 140 lines in Sunday CareerBuilder section
CareerBuilder.com 30 day posting
CareerBuilder.com online package
RATE: $4,870
ORANGE COUNTY
EDITION
Daily
Sunday
VALLEY EDITION
Daily
Career Builder #4
Regional Circulation Deadlines
Up to 168 lines in Sunday CareerBuilder section
CareerBuilder.com 30 day posting
CareerBuilder.com online package
RATE: $5,374
TEAM - Times Employment Application Manager
A paperless way to manage, track, and score applicants with less hassle. Receive all the
resumes submitted for your job posting in one place, whether they are emailed or faxed.
And the best part, access these through a web-based account so that your personal
email inbox never gets cluttered with responses.
Per ad for 1 week: $50.00
Employment Rates - Commissionable
Open Rates
$8.00
9.50
7.00
The Times publishes two Regional Circulations Editions combining local news and feature
articles with Regional Circulation advertising.
Straight Classified - Allow an additional 24 hours for a proof.
Orange County & Valley Edition - (Selected classifications and publishing days.)
11:00am - Monday through Friday for the next day’s publication. 3:00pm - Friday and
Sunday. 4:00pm Friday for Monday. For a proof, allow an additional 24 hours.
Classified Display - 24 hours prior to the above deadlines. Cancellation deadlines
are the straight Classified deadlines above.
Classified Zone Integration
Full Run and Orange County classified advertising is integrated in one section. San
Fernando classified advertising is integrated with Full Run for Real Estate, Rentals,
Employment (daily only) and some merchandise classifications. Contact your Advertising
Sales Representative for additional information.
4
EMPLOYMENT
COLOR RATES
EMPLOYMENT SERVICES
• Black and one color (spot color) accepted every
publication day subject to availability.
• Minimum acceptable sizes for spot and process color:
32 inches–standard page; 20 inches–tabloid page.
• Tabloid full color page must be 10 1/4” width.
• Color accepted every publication day, subject to availability.
• Prices listed are for the use of Times colors or standard NAA inks. Special inks will
be charged $1,000 extra.
PREMIUM COLOR RATES - Commissionable
Spot Color
Four Color
$5,200
5,550
$6,710
6,950
$780
910
$1,300
1,430
* Or tabloid double truck.
Double Truck is charged as 279.50 inches.
Please see www.latimes.com/ads for our comprehensive Production Guidelines book.
TIMES BOX NUMBERS ADDRESS
Advertisers using Times box numbers in their advertisements will be charged $125 per
order. When one advertisement is replaced by a different one or reordered, a new box
number is assigned. Each time a new box number is assigned, $125 is charged.
To ensure that responses are forwarded correctly, box numbers are issued for the exclusive use of one advertisement and replies are mailed for 30 days. If the same advertisement is re-ordered for more than 30 consecutive days, the box number is changed.
Replies to a box number may be called for or will be mailed Monday through Friday. Allow
one line for a box number address.
Box Charge in Orange County or San Fernando is $50.
EDUCATION/TRAINING
3-line minimum
Rates per line – per day
1 to 3 consecutive days*
4 to 7 consecutive days*
Daily/Sunday
$9.00
15.00
13.00
11.00
3-line minimum
Up To One Standard Size Page*
Regional Circulation
Daily
Sunday
Rates per line – per day
Ratesaver 3 line minimum
1 to 3 consecutive days
4 to 7 consecutive days
8 consecutive days
JOBS DOMESTIC
Add the prices listed in the following chart to black and white costs.
Southern California Circulation
Daily
Sunday
3-line minimum
Daily/Sunday
$40.00
17.00
Education FlexPlan (30 days)**
14.90
* Must be the same ad
** Requires a monthly fee of $1,300 in order to qualify for the $14.90 rate for 30 days.
Advertisers also receive one of the FlexOptions by purchasing the Education FlexPlan. Call
your Los Angeles Times Sales Representative for details.
Rates per line – per day
Ratesaver 3 line minimum
1 to 3 consecutive days
4 to 7 consecutive days
8 consecutive days
Daily/Sunday
$9.00
15.00
13.00
11.00
MEDIA & JOB FAIR CLASSIFIED ADVERTISING
Advertising which portrays, promotes, or includes any reference to another medium or to
Job Fairs is subject to approval by The Times prior to publication. If approved, such
advertising will be charged the Media and Job Fair Rate.
Incidental reference may be made to participation at a Job Fair. If the Job Fair or Event
logo is used or if the major
portion of the advertisement isn’t for a specific position, the Job Fair rate will be
charged.
Southern California Circulation - Commissionable
Rates per line – per day
1 to 3 consecutive days
4 or more consecutive days
Daily
$49.50
36.75
Sunday
$67.00
48.50
Regional Circulation Editions:
• Orange County Edition
• San Fernando Edition (subject to classification and
publication date)
• Published Daily and Sunday.
• Rates shown apply to regularly scheduled Regional Circulation publication.
Commissionable
1 to 3 consecutive days
4 or more consecutive days
Daily
$24.00
17.85
Sunday
$32.75
24.50
There are no combination rate programs available for Regional Circulation Media and Job
Fair Advertising.
5
EMPLOYMENT
ONLINE RATES
Tile Advertising on latimes.com/jobs
LATIMES.COM/JOBS
Build your employment brand through tile advertising on latimes.com/jobs. In the general
rotation, ads rotate throughout the entire site, reaching a broad audience. Rates are
based on cost per thousand impressions.
Online Upsell
Online Only Postings
100,000-299,999 Impressions ........................................................................ $10.00
300,000-499,999 Impressions .......................................................................... $9.00
500,000-799,999 Impressions .......................................................................... $7.50
800,000+ Impressions ...................................................................................... $6.00
*For other online display advertising opportunities, please call your sales representative.
Target active and passive job seekers by posting your job on more than 650 leading
industry and newspaper sites through the CareerBuilder network.
CareerBuilder Resume Database
Place your jobs in front of an extended online audience directly from your print ads in the
Los Angeles Times. Ads appear on latimes.com/jobs and CareerBuilder.com.
30 days ........................................................................................ $300
Job postings are for 30 days.
One posting
$389
Five postings
$1,520
Three postings
$912
Ten postings
$2,975
Twenty-five postings
$5,000
Fore additional amounts please contact your sales representative.
SmartJob
Enhance your 30 day posting with the help of SmartJob. SmartJob uses intelligent
matching to pull resumes matching the criteria set and sends up to 25 straight to your
inbox.
Print-To-Web
Increase your reach by placing your display recruitment ads online with interactive functionality. Job seekers can link directly to your website, e-mail to your HR contact, view
enlarged ad and e-mail the ad to a friend.
Please ask your Sales Representative for details.
Fixed Tile
ON latimes.com/jobs index page
Search local job seeker profiles by category. You can quickly find the best candidates by
defining your search with a combination of distinct criteria such as keywords, job
category, education level, salary range, date posted and even zip code.
Resume Database: Categories
•
•
•
•
•
•
•
•
•
•
•
•
Sales and Marketing
Retail
Healthcare
Information Technology
Restaurant/Food Service
Executive/Management/Strategy
Administrative/Clerical
Accounting/Finance/Banking
Customer Service/Call Center
Engineering
Skilled Labor
Human Resources
•
•
•
•
•
•
•
•
•
•
•
Insurance
Training/Education
Professional Services (Consulting, Legal)
Telecommunications
Hotel/ Hospitality
Facilities/Inventory/QA/QC
Purchasing/Procurement
Entry Level/New Graduates
Science
Transportation
Other
Resume Database 1 DMA
Stand out from the crowd by running a fixed tile on the latimes.com/jobs index page.
1 week 1 year -
$400
$4,812
National Resume Database
Term
1 mo.
3 mo.
6 mo.
12 mo.
Monthly Rate
$1,650
$1,425
$1,200
$1,000
2 weeks 1 month -
$900
$1,650
3 months 12 months -
$3,960
$8,988
Brand Builder
Highlight the unique benefits of working for your company. A Brand Builder on
CareerBuilder allows you to communicate information about your company’s
environment, the products and services your company provides, and how a candidate will
be fulfilled in their job.
Per month -
$150
Per year -
$1,500
6
EMPLOYMENT
EMPLOYMENT PRODUCTS
SPECIAL RECRUITMENT BANNERS:
CareerBuilder Section
Executive Marketplace
CareerBuilder is the Sunday Los Angeles Times recruitment section. Here’s where readers
turn to scrutinize thousands of new job opportunities in virtually every profession. It’s
also where they turn to learn the latest in local and national recruitment news, and learn
job hunting tips. For advertisers, front page 4-color ad placements are available.
In Tuesday Business – featuring Display Recruitment
advertising for high-level professional, managerial and
technical positions.
SPECIAL EDITIONS:
CareerBuilder.com
CareerBuilder.com is a recruitment solution that allows you to target the quality candidates you are looking for, both locally and nationally. Since 2003, CareerBuilder.com has
ranked No. 1 among all recruitment websites for having more job postings than any other
website nationwide*, and has 46% more unique users than monster.com**
New Year’s, Spring, and Summer Special Editions
*Corzen, Inc.
MINIMUM SIZES & POSITIONING
** Comscore Media Metrix, Nov. 05
Southern California Circulation
CareerBuilder Expo
Single column—Minimum is 5 Classified lines in Employment Classification for straight
Classified and 70 lines for Classified Display.
Expo Date
March 21, 2006
Type
General Career Expo
Location
LA Convention Center
Booth Price: $2,500
*Ask about our discounts on multiples job fairs, and sponsorship pricing.
These Southern California Special Classified Editions are heavily promoted by The Times
and feature a major reader contest to generate additional readership and advertiser
results.
Multiple columns—Minimum is 2 columns by 3 inches. 3+ column advertisements
must be as many inches deep as number of columns wide.
Positioning—Multiple column straight Classified ads 15" deep or larger will be positioned at the top of the page in Classification and keyword order.
Classified display and multiple column straight classified ads less than 15" deep are positioned on the same page, or on an adjacent page, with single column straight classified
ads as near as possible to the appropriate classification or keyword group. However, no
position can be guaranteed.
Classified display and multiple column straight classified ads less than 15" deep are
placed in the same columns with single column straight classified ads with the same
classification and keyword group. However, no position can be guaranteed.
Positioning of full page ads in the Classified section is on an advance reservation basis.
Consult your Advertising Sales Representative for space reservations and policies.
7
EMPLOYMENT
BORDERS, ILLUSTRATIONS & LOGOS
1.
Borders are permitted around either a single or multiple column advertisement in designated classifications of straight Classified. These can be either a 3pt. black border or a 3
pt border screened at 50%. Illustrations and type designs are permissible only in
Classified Display. Unusually heavy border are not permitted.
Minimum size requirements for borders in Employment is 14 lines. All other acceptable classes have a 7 line
minimum.
2.
Logos may be used in both single and multiple column ads in straight Classified and
Classified Display ads.
In a straight Classified ad, logos may not exceed 50% of the total space of the
advertisement, with a maximum size of 2 inches per full column. Full reverse logos are
accepted.
TYPE ORNAMENTS–IN STRAIGHT CLASSIFIED
Dots, stars, checks or other ornaments up to 42 point may be used in an ad of any size
under the following conditions:
Ornaments may not be used to form a border, or any portion of a border, and must be
presented in a tasteful manner.
Bold or Italic Type is permitted in all Recruitment classifications. There is a charge of
$25 in So. California Edition and $10 in Orange County and San Fernando.
BASIS OF CHARGES
1. The Southern California Classified Section and all Regional Circulation Editions are
produced in Classified column format.
• Line rates published in this rate book apply to advertising set in Classified
column format.
• Charges for single column straight Classified advertising are based on computergenerated line counts, approximately 14 lines to the inch. Space taken by logos,
white space and large type is billed in equivalents of Classified lines (a 10- point line
is billed as 2 lines, a 14-point line as 3 lines, etc.).
• Also charged in equivalents of Classified lines are Classified Display, MultipleColumn Classified and Legal Classified ads. Vital Notices are charged per 6-point
line.
2. Display advertising and editorially-supported Classified Special Sections are produced
in a wider column format. Classified advertising set in a wider column format is billed
in per column inch units. Contact your Advertising Sales Representative for special
section advertising rates.
3. A standard-size full page advertisement for a single advertiser, published in any Los
Angeles Times Classified section, (Classified or Display format) is billed at 2,400
lines or 129 inches in Display. A double truck is billed at 5,100 or 279.5 inches in
Display. This includes a charge for the gutter.
4. A tabloid-size full page advertisement for a single advertiser published in any Los
Angeles Times Classified section is billed at 57.5 inches. A tabloid double truck is
billed at 126.5 inches. This includes a charge for the gutter.
CANCELLATIONS
Cancellation orders are numbered and these numbers are given to advertisers as a
receipt of cancellation. No adjustment of charges can be made on a disputed cancellation
order without this cancellation number. If an advertisement has not yet appeared for the
first time, The Times will make every effort to cancel, but cannot guarantee to cancel an
ad before publication.
8
EMPLOYMENT
EMPLOYMENT DISPLAY RATES
SO. CALIFORNIA MEDIA RATES
Effective January 1, 2006.
Ask your Advertising Sales Representative for the General Display Advertising ratebook.
Commisionable - Modular Sizes*
SO. CALIFORNIA JOB FAIR RATES
Full Circulation Display Employment
Column Inch Rates
Open Daily per inch ...................................................................................... $250
Open Sunday per inch .................................................................................. $625
Advertisers publishing Sunday at the above rates may schedule a second ad within eight
days and receive a 40% discount. The first Sunday order must be charged at the full
price.
Full Circulation Display Frequency
Discount Rates
Open Daily per inch ...................................................................................... $150
Open Sunday per inch .................................................................................. $375
*Based on Modular sizes, page 9.
All Non-Modular Ad sizes will be charged a 10% surcharge.
Commissionable - Modular Sizes†
Advertising which portrays, promotes, or includes any reference to Job Fairs is subject to
approval by The Times prior to publication. If approved, such advertising will be charged the
Job Fair Rate.
Incidental reference may be made to participation at a Job Fair. If the Job Fair or Event
logo is used or if the major portion of the advertisement isn’t for a specific position, the
Job Fair rate will be charged.
Daily per inch ....................................................................................................$915
Sunday per inch .......................................................................................... $1,235
Regional Circulation Editions:
•
•
•
•
Orange County Edition
San Fernando Valley Edition
Published Daily and Sunday
Rates shown apply to regularly scheduled Regional
Circulation publications
Per Inch
Daily
$445
†Based on Modular sizes, page 9.
All Non-Modular Ad sized will be charged a 10% surcharge.
Sunday
$600
9
EMPLOYMENT
STANDARD R.O.P. ADVERTISING UNITS
MECHANICAL SPECIFICATIONS
The number of columns in width by the depth in inches is the ad designation.
Ad Size – Guidelines and Mechanical Specifications
1x21"
2x21"
3x21"
4x21"
5x21"
Full-page
6x21.5"
ROP Ad Sizes
1. Ads are measured in column inches. One column inch is one column wide by one inch deep.
See table below for column widths and minimum and maximum ad depths.
2. All Display Editions and Sections are produced in L.A. Times Ad unit column format. In addition to
LATAU sizes, The Times accepts non-modular sizes at a surcharge.
1x18"
2x18"
3x18"
4x18"
5x18"
6x18"
3. Standard (broadsheet) pages follow a six-column format. Tabloid pages follow a five-column
format.
4. Standard double truck – 12.5 columns (23 7/8") wide;
10-1/2" minimum depth. Tabloid double truck – 10.5 columns (20-9/16") wide; 11.5" deep.
1x15.75"
2x15.75"
3x15.75"
4x15.75"
5x15.75"
6x15.75"
5. Minimum ad depths as shown on chart below.
6. For information on how to send digital ads files, please log on to
www.latimes.com/ads/dasweb.
DEPTH IN INCHES
7. Electronic tearsheets are available as proof of publication at http://tearsheets.latimes.com.
1x14"
2x14"
3x14"
4x14"
5x14"
6x14"
To access the eTearsheet website please contact etearhelp@latimes.com or call
1-800-528-4637 ext. 38327 for user identification and password.
1x10.5"
2x10.5"
3x10.5"
4x10.5"
1x7"
2x7"
3x7"
4x7"
1x5.25"
2x5.25"
3x5.25"
4x5.25"
5x10.5"
5x7"
6x10.5"
6x7"
Columns Wide
Inches Wide
One
Two
Three
Four
Five
Six
1-13/16"
3-3/4"
5-11/16"
7-5/8"
9-9/16"
11-1/2"
Inches Deep
Minimum*
Max.-tabloid
Max.-broadsheet
1"
11.5"
21"
2"
11.5"
21"
5.25"
11.5"
21"
5.25"
11.5"
21"
7"
11.5"
21"
7"**
21.5"***
* Minimum sizes are based on modular sizing. See page 10 for acceptable modular sizes.
** Except a strip ad at 6 x 3.5 inches.
*** Full page only.
Classified 10-Column Format
1x3.5"
2x3.5"
1x2"
2x2"
6x3.5"
1x1"
1-13/16"
3-3/4"
5-11/16"
7-5/8"
9-9/16"
11-1/2"
WIDTH IN INCHES
Double Trucks: 12.5 columns, available in 21.5" and 10.5" depths in Standard sections;
10.5 columns by 11.5" depth in Tabloid sections.
For information on Tabloid modular sizes, please contact your sales representative.
The Southern California Circulation Classified section and all Regional Circulation Editions
are produced in Classified column format.
One
Two
Three
Four
Five
Columns
Col. Width
1-1/16"
2-1/4"
3-3/8"
4-9/16"
5-11/16"
Columns
Col. Width
6"
6-7/8"
7"
8"
8"
9-3/16"
9"
10-3/8"
10"
11-1/2"
• Classified column depth is 21-1/2".
• Classified column is approximately 300 lines.
• An island advertisement is 6 columns x 8-1/2". Subject to availability.
• Classified page contains approximately 3,000 lines.
Standard Double Truck
• 21 columns wide or 23-7/8".
10
EMPLOYMENT
FULL CIRCULATION DEADLINES
Deadlines are based on a standard business week, excluding weekends and holidays.
DAILY EDITIONS AND SECTIONS
SPACE
ARTSET MATERIALS
4 COLOR
& SPOT
(Schedule required for proofs)
BLACK & WHITE
ORIGINAL ARTSET
DIGITAL FILES
FINAL CORRECTIONS
ALL ARTSET
(No proofs provided)
REMOTE
DELIVERY
MAIN NEWS, CA.
SPORTS & BUS.
12 noon, 2 days
prior to pub. date
12 noon, 3 days
prior to pub. date
5 pm, 3 days
prior to pub. date
6 pm, 2 days
prior to pub. date
10 am, 1 day
prior to pub. date
CALENDAR
(EXCEPT THURSDAY)
12 noon, 2 days
prior to pub. date
12 noon, 3 days
prior to pub. date
5 pm, 3 days
prior to pub. date
6 pm, 2 days
prior to pub. date
10 am, 1 day
prior to pub. date
MONDAY HEALTH
12 noon, Wed.
12 noon, Wed.
5 pm, Wed.
6 pm, Thurs.
10 am, Fri.
WEDNESDAY
FOOD
3 pm, Thurs.
(previous week)
12 noon, Fri.
(previous week)
5 pm, Fri.
6 pm, Mon.
prior to pub. date
10 am, Tues.
CALENDAR
WEEKEND (THURS.)
DIRECTORIES
2 pm, Mon.
12 noon, Mon.
5 pm, Mon.
6 pm, Tues.
10 am, Wed.
THURSDAY HOME
9 am, Tue.
12 noon, Mon.
12 noon, 3 days
prior to pub. date
5 pm, 3 days
prior to pub. date
6 pm, 2 days
prior to pub. date
10 am, 1 day
prior to pub. date
CLASSIFIED
12 noon, 1 day
prior to pub. date
6 pm, 3 days
prior to pub. date
6 pm, 2 days
prior to pub. date
12 noon, 1 day
prior to pub. date
10 am, 1 day
prior to pub. date
12 noon, Mon.
SUNDAY EDITIONS AND SECTIONS
SPACE
ARTSET MATERIALS
MAIN NEWS, CA.
SPORTS & BUS.
12 noon, Thurs.
4 COLOR
& SPOT
12 noon, Wed.
(Schedule required for proofs)
BLACK & WHITE
ORIGINAL ARTSET
5 pm, Wed.
DIGITAL FILES
CALENDAR
11 am, Tues.
12 noon, Mon.
12 noon, Mon.
5 pm, Mon.
12 noon, Wed.
TRAVEL
11 am, Mon.
12 noon, Fri. 9 days
5 pm, Fri. 9 days
prior to pub. date
12 noon, Mon.
prior to pub. date
9 am, Tues.
REAL ESTATE
11 am, Wed.
12 noon, Wed.
5 pm, Wed.
6 pm, Thurs.
10 am, Fri.
BOOK REVIEW
11 am, Mon.
12 noon, Mon.
5 pm, Mon.
6 pm, Tues.
10 am, Wed.
CURRENT
3 pm, Mon.
12 noon, Wed.
5 pm, Wed.
6 pm, Thurs.
10 am, Fri.
CLASSIFIED
5 pm, Fri.
6 pm, Wed.
6 pm, Thurs.
3 pm, Fri.
3 pm, Fri.
FINAL CORRECTIONS
ALL ARTSET
6 pm, Thurs.
(No proofs provided)
REMOTE
DELIVERY
10 am, Fri.
EMPLOYMENT
11
ADVERTISING TERMS & CONDITIONS
1. ADVERTISING ACCEPTANCE; PUBLISHER’S RIGHT TO REJECT OR ALTER
(a) Submission of an advertisement to Publisher does not constitute a commitment by Publisher to
publish the advertisement. Publisher accepts advertising only by publishing such advertisement.
Upon such acceptance, Advertiser acknowledges that (i) the terms and conditions set forth in this
Agreement shall apply to all advertising orders unless such terms and conditions are modified,
superseded or otherwise altered by a written instrument signed by an authorized representative of
Publisher, (ii) the terms and conditions set forth in this Agreement shall prevail over any inconsistent
terms and conditions set forth in any order or contract form of any Advertiser and (iii) insertion
orders containing disclaimers are not acceptable and are not legally binding or valid. Publisher has
the right, in its sole and absolute discretion, to reject any advertisement or any portion thereof.
Publisher’s publication of an advertisement shall not affect its right to reject such advertisement
thereafter.
(b) Publisher reserves the right to alter any advertising material in order for the material to conform to
its current mechanical specifications. The rates stated in the Advertising Agreement shall remain the
same upon a reduction in the size of any advertisement as long as the advertisement maintains the
same proportion of the entire page. Publisher rates are based on column inch size rather than actual published size, which may have shrinkage related to the printing process.
2.
LAWFUL ADVERTISING; INDEMNIFICATION
Advertising Party and Advertising Agency, if applicable, jointly and severally represent and warrant
that (a) any and all material submitted to Publisher (i) is accurate and original, (ii) does not violate any
law or contract or infringe the copyrights, trademarks, trade names, patents or other intellectual
property rights of any person, (iii) does not constitute unfair competition, and (iv) contains no matter
which is libelous, an invasion of privacy or publicity, an unlawful appropriation of any name or likeness or is otherwise injurious to the rights of any person; and (b) each of Advertising Party and
Advertising Agency, if applicable, has obtained all necessary consents for publication prior to submission to Publisher. Advertising Party and Advertising Agency, if applicable, jointly and severally
agree to defend, indemnify and hold Publisher and its affiliates and their respective directors, officers, principals, managers, members, partners, shareholders, employees, and controlling persons
and their affiliates (Publisher and each such person being an "Indemnified Party"), harmless from and
against all damages to and liabilities resulting from or relating to demands, claims, actions or causes
of action, assessments or other losses, costs and expenses relating thereto, interest and penalties
thereon and attorneys' fees, legal fees and any other expenses in respect thereof or in enforcing
their rights hereunder, by reason of or resulting from or attributable to its breach of this Agreement,
the publication of any advertisement by Publisher (whether or not Publisher assisted in the preparation of the advertisement), or the distribution of any sample product submitted by Advertising Party
and/or Advertising Agency.
3.
MATERIALS; COPYRIGHTS, TRADEMARKS AND
INTELLECTUAL PROPERTY
(a) Publisher has no obligation to return any material submitted to Publisher by or on behalf of Advertiser
to Advertiser or any other party, and Publisher shall have no liability for its loss or destruction.
(b) Publisher shall have the right to use any advertising published in Publisher’s publication for the purpose
of promoting any of the products and services of Publisher. Advertiser grants Publisher a non-exclusive, perpetual, irrevocable and worldwide license to publish any and all advertising content created by
Advertiser or its agents or Publisher, including but not limited to photographs, artwork, text and graphics, in any media, presently known or unknown, including but not limited to Publisher’s electronic publications on the Internet and in any archival retrieval system whether that information is digitally
stored or stored on any other media. To the extent feasible and with the use of known technological resources, Publisher agrees that it will make reasonable efforts to prevent the reproduction of
coupons capable of redemption by a consumer in any of Publisher’s electronic publications.
4.
POSITION REQUESTS
Publisher shall not be deemed in breach of this Agreement in the event that it does not honor a specific position agreement due to conflicting editorial needs, in Publisher’s sole discretion. In the
event Advertiser has paid a premium for a particular position, reimbursement for failure to publish in
a particular position shall be limited to the refund of such premium to Advertiser.
5.
LIABILITY FOR ERRORS, OMISSIONS OR FAILURE TO PUBLISH OR DISTRIBUTE
(a) Publisher’s liability for errors or omissions in advertisements or advertising inserts shall be limited to the cost of advertising space in an amount equal to the erroneous advertisement.
Publisher’s liability for failure to publish any advertisement or distribute any advertising insert
shall be limited to a refund of any amount paid to Publisher for such advertisement or insert.
Notwithstanding the foregoing, Publisher shall have no liability for, and no credit shall be issued
to Advertiser for, errors that do not materially affect the value of the advertisement or advertising insert or where Advertiser is responsible for the error or omission. Credits for errors in
advertisements or advertising inserts materially affected by the error are allowed for the first
publication or distribution only.
(b) Notwithstanding anything to the contrary herein, in no event shall Publisher be liable to
Advertiser or to any other parties for any further damages of any kind arising from any breach
of this Agreement or any other advertising contract, written or oral, or act or omission of
Publisher with respect to an advertisement or advertising insert, including but not limited to,
direct, indirect, special, consequential, or punitive damages.
(c) Publisher is not responsible for errors involving orders, cancellations or corrections given orally. Written or facsimile confirmation of orders, cancellations or corrections must be received
prior to Publisher’s cancellation deadline. Publisher will publish advertisements and bill
Advertiser for all advertising orders that are not canceled prior to the deadline. Advertiser may
be subject to a cancellation charge when such cancellation results in production delays.
6.
PAYMENT; DISPUTES
Advertiser shall pay all invoices within 15 days of invoice date. Advertiser waives any dispute
regarding any item included in an invoice unless notice of such dispute is provided to Publisher
in writing within 30 days of the invoice date.
7.
AMENDMENTS; WAIVERS; RATE CHANGES
(a) Waiver of any term of this Agreement or failure of Publisher to terminate this Agreement on
account of any breach by Advertiser shall not be deemed a waiver of Publisher’s rights to subsequently enforce any term or to terminate this Agreement by reason of any subsequent breach by
Advertiser. No waiver by either party on any one occasion shall extend to or effect or be construed as a waiver of any right or remedy on any future occasion or with respect to any prior
occasion. No course of dealing of any person nor any delay or omission in exercising any right
or remedy shall constitute an amendment of this Agreement or a waiver of any right or remedy of
any party hereto.
12
EMPLOYMENT
(b) Except as set forth in subsection (c) of this Section 7, no amendment of any term, provision or
condition of this Agreement shall be effective, unless in a writing executed by each of the parties hereto that specifically refers to this Agreement.
(c) Publisher shall have the right to revise the advertising rates set forth in this Agreement at any
time upon notice to Advertiser of such rates. Advertiser may terminate this Agreement on the
date the new rates become effective by giving written notice within 30 days of such termination. In the event of such termination, Advertiser shall be liable for Advertising published prior
to such termination at the Current Agreement Rate. “Current Agreement Rate” is defined as the
billing rate in effect at the time of publication.
(d) If the United States Postal Service implements a postage cost at any time during the term of
this Agreement , Advertiser understands and agrees that the advertising rates set forth in the
Agreement shall be adjusted to reflect that increase automatically upon the effective date of the
United States Postal Service increase.
8.
TERMINATION OF AGREEMENT; EFFECT OF TERMINATION
(a) Publisher shall have the right to terminate this Agreement at any time, with or without notice to
Advertiser, for Advertiser’s failure to remit payment for invoices by the due date of such bills.
(b) Publisher reserves the right to review the volume of advertising placed on a quarterly basis and
to cancel the contract in its sole discretion if advertising placed falls 15% or more below the
quarterly average volume needed to fulfill the twelve-month contract amount, if Advertiser has
such a contract with Publisher. Failure of Publisher to review the frequency of advertising or
cancel the contract for any reason shall not be deemed a waiver of the right to cancel in the
future or to impose any applicable rate adjustment.
(c) Subject to the terms of subsection (e) of this Section 8, Advertiser shall have the right to terminate this Agreement at any time by written notice to Publisher.
(d) Publisher shall have the right to terminate this Agreement for any reason and at any time by
written notice to Advertiser, in which event and so long as Advertiser has been meeting its revenue, volume or other commitment to Publisher over time in a way that is consistent with
Advertiser reaching its final commitment, Advertiser shall be liable for advertising prior to such
termination at the Current Agreement Rate.
(e) Except for a termination under Section 7 above, in the event the Agreement is terminated or for
any other reason Advertiser fails to purchase during the term of the Advertising Agreement the
advertising generating the revenue, volume or other commitment due to Publisher, Advertiser
immediately shall pay to Publisher the lesser of the following:
(i) the original commitment made to Publisher under the Advertising Agreement or
(ii) an amount for all advertising published during the term including advertising previously billed
(“Amount Due”), adjusted for space, inserts and color actually used. The unpaid balance of
such adjusted Amount Due shall be based upon the “Actual Rate Earned” for advertising
during the term. The “Actual Rate Earned” is defined as the rate which would have been
payable by Advertiser if the amount of advertising actually purchased during the term had
been contracted for in the first instance, and such Actual Rate Earned shall be ascertained
by reference to the applicable Publisher rate card in effect on the date that the advertising
was published.
9. INTEGRATION
Advertiser agrees that no representations of any kind have been made to Advertiser by Publisher or
by any of its agents and that no understanding has been made or agreement entered into other than
as set forth herein.
10. FORCE MAJEURE
Publisher shall not be liable for failure to publish or distribute any advertisement because of
strikes, labor disputes, government action, war, fire, breakdown of equipment, terrorist act, or
any other cause beyond its reasonable control.
11. OTHER SERVICES
Except as stated otherwise, payments by Advertiser to Publisher for services or goods other
than advertising space, inserts and color shall not be applied toward any revenue totals set
forth in the Agreement.
12. COLLECTIONS
Advertiser shall be liable for all costs incurred by Publisher, including but not limited to attorneys’ fees and expenses, in collecting past due accounts and in defending any and all claims
asserted in the action.
13. TAXES
Any and all taxes levied against advertising shall be added to the advertising charges, including
but not limited to any sales taxes.
14. PREPARATION OF ADVERTISING
Advertiser represents and warrants that it is familiar with all laws and regulations applicable to
its advertisement(s), and that advertising material submitted to Publisher shall be in compliance
with such laws and regulations.
On request, Publisher may assist Advertiser in preparing its advertisement(s) for publication.
This assistance may include design, composition, text and artwork. Publisher does not
assume any obligations to perform a legal review of Advertiser’s advertisement(s). Advertiser
remains solely responsible for the contents of the advertisement(s) and for compliance with any
laws regulating such advertising.
15. ASSIGNMENT
This Agreement and the rights and obligations hereunder are personal to Advertiser and may
not be assigned by any act of Advertiser or by operation of law, change of control of
Advertiser or otherwise without the prior written consent of Publisher, to be granted or not
granted in Publisher’s sole and absolute discretion. Advertiser may not assign to, nor utilize
for the benefit of another person or entity, any of the lineage required to be purchased by
Advertiser without Publisher’s prior written consent, to be granted or not granted in Publisher’s
sole and absolute discretion.
16. SEVERABILITY
If any provision hereof is held invalid or unenforceable by a court of competent jurisdiction,
such invalidity shall not affect the validity or operation of any other provision, and such invalid
or unenforceable provision shall be deemed modified to the extent necessary to render it
enforceable, preserving to the fullest extent permissible the intent of the parties set forth in
this Agreement. To the full extent, however, that the provisions of any applicable law may be
waived, they are hereby waived to the end that this Agreement be deemed a valid and binding
agreement enforceable in accordance with its terms.
17. JOINT AND SEVERAL LIABILITY OF ADVERTISING PARTY
AND ADVERTISING AGENCY
Advertising Party and Advertising Agency are each hereby obligated, jointly and severally, to
pay any and all amounts owed to Publisher, as and when the same shall become due and
payable, in accordance with the terms hereof. All written agreements between Advertising
13
EMPLOYMENT
Party and Advertising Agency, shall include provisions whereby each such party agrees that
Publisher has a right to recover any and all amounts owed hereunder from either such party
directly. Publisher shall be a third-party beneficiary of all such agreements. Publisher is here
by irrevocably appointed as each of Advertising Agency’s and Advertising Party’s attorney-infact, coupled with an interest, with exclusive power to collect, receive and retain any amounts
owing from Advertising Party to Advertising Agency, or Advertising Agency to Advertising
Party, as the case may be, pursuant to such agreements and Publisher shall retain such
amounts to offset amounts due hereunder. Each of Advertising Agency and Advertising Party
shall immediately upon receipt pay directly to Publisher any and all amounts that it receives
from Advertising Party or Advertising Agency, as the case may, for payment of amounts owed
pursuant to this Agreement.
PAYMENT TERMS
1.
Previous rate schedules are hereby cancelled.
2.
Commission-qualified rates are commissionable at 15%, provided such advertising is billed directly to
an accredited advertising agency. Other rates are non-commissionable and net. No cash discounts.
3.
Published advertising per-column inch ROP rates are based on modular sizes (page 9). Non-modular
advertising is subject to a surcharge.
4.
ROP Advertisements are billed in column inches;
a. A full standard-size page advertisement is measured at 129 inches. A standard full double truck
advertisement is measured at 279.5 inches.
b. A full tabloid page advertisement is measured at 57.5 inches. A tabloid full double truck is measured at 126.5 inches.
c. On a standard-size page, advertisements over 18 inches in depth will be billed as 21.5 inches.
18. REPRESENTATIONS AND WARRANTIES
Each of Advertising Party and Advertising Agency, hereby represents and warrants to Publisher:
d. Ads are measured from cut-off rule to cut-off rule.
(a) It is duly incorporated or formed, as the case may be, validly existing and in good standing
under the laws of the state of its incorporation or formation, as the case may be, and has all
requisite power to own, lease and operate its property and to carry on its business as
now being conducted.
e. For Classified and Preprints & Times Direct specification, please contact your Advertising Sales
Representative.
5.
All rates are subject to any applicable tax.
6.
Payments must accompany all orders over $700 from advertisers who have not established credit with
(b) All action on the part of such party necessary for the authorization, execution and delivery
of, and the performance of all of its obligations under, this Agreement has been duly taken.
This Agreement constitutes a valid and binding obligation of such party, enforceable against it
in accordance with its terms.
(c) The execution and delivery by such party of this Agreement do not, and the consummation of the transactions contemplated hereby will not, (i) violate or conflict with the organizational
documents of such party or (ii) constitute a material breach or default or give rise to any lien or
other encumbrance, third-party right of termination, cancellation, material modification or
The Times. Cash, check, Visa, MasterCard, American Express and Discover cards are accepted. Only
checks drawn on U.S. banks are accepted; no counter checks. The courtesy limit of credit may vary
with the following newspapers: the Daily Pilot, Huntington Beach Independent, Glendale News Press,
Burbank Leader, and Coastline Pilot.
7.
Advertiser may apply for credit with The Times by completing a credit application. Credit terms are
subject to approval by The Times. Credit applications should be submitted at least five business days
prior to the space reservation deadline. The Times reserves the right to rescind credit terms without
prior notice.
acceleration under any material agreement, understanding or undertaking to which it is a party
or by which it is bound, or violate or conflict with any applicable law.
8.
Payment of invoice is due 15 days from date of invoice. Any dispute regarding any item shown on an
invoice is waived unless made in writing within 30 days of invoice date.
(d) All written agreements between Advertising Party and Advertising Agency include
9.
If applicable, a commission of 15 percent will be allowed to accredited advertising agencies. The
Times will not accept insertion orders containing terms regarding sequential liability. The Times will
expect payment from the recognized accredited agency, but reserves the right to contact advertiser
directly for payment of such advertising should it become necessary.
provisions whereby each such party agrees that Publisher has a right to recover any and all
amounts owed hereunder from either such party directly.
(e) Advertising Agency is authorized and has the power to (i) enter into this Agreement on
behalf of or in the name of Advertising Party and (ii) bind Advertising Party to this Agreement
without the prior written consent of Advertising Party.
(f) Advertising Party is authorized and has the power to (i) enter into this Agreement on behalf
of or in the name of Advertising Agency and (ii) bind Advertising Agency to this Agreement with
out the prior written consent of Advertising Agency.
10. Rates lower than the Open Rate are available upon agreement between the Times and the advertiser.
11. Advertising purchased at a discounted rate may apply toward contract fulfillment based on a prorated
amount as described in this ratebook.
12. Two or more advertisers will not be allowed to combine space or insertions, nor will advertising agencies be allowed to combine space or insertions of their clients or accounts, unless the businesses
advertised are under common ownership and the prior written approval of The Times has been
obtained.
13. Contracts may apply to like businesses of different names that have common ownership, subject to
prior written approval of The Times.
14. The Times shall have the right to revise its advertising rates at any time.