Building Great African Brands
and Global Brands in Africa.
Brand Leadership is an indispensable
strategic partner for global and African
decision-makers and brand-builders.
We Build Great African Brands
and Global Brands in Africa.
africa@brandleadership.com
Building Great Brands
Vision
Inspire a great Africa
through brands.
BUSINESS NEEDS
brandleadership.com
africa@brandleadership.com
Building Great Brands
What we do.
africa@brandleadership.com
Building Great Brands
Brand Leadership is uniquely positioned
to deliver an integrated and aligned internal
and external brand-led turn-key solution
BRAND
DEVELOPMENT
DISCOVERY
DISTINCTION
BRAND
ACTIVATION
DELIVERY
RESEARCH
BRAND
MANAGEMENT
BRAND VALUATION
INTELLECTUAL
PROPERTY
BRAND
TRAINING
EMPLOYEE
ENGAGEMENT
BRAND ROLLOUT
STRATEGY
DESIGN
CREATIVE
africa@brandleadership.com
MEDIA
PUBLIC RELATIONS
AND EVENTS
DIGITAL
EXPERIENTIAL
Building Great Brands
We provide solutions that help clients
build valuable brands and businesses
BUSINESS NEEDS
• Insight into the market, customer or competitive
environment.
• Roll-out the brand across key internal and external
touchpoints.
• Develop a unique value proposition or brand strategy.
• Design an identity that expresses the essence of the
business’ vision or strategy.
• Bring the brand alive in the marketplace
• Engage with customers and other stakeholders across
various media channels.
• Build and/or enhance relationships with and
reputation among stakeholders.
• Deliver the brand across new media channels.
• Measure the impact of a brand on the bottom-line.
• Protect the businesses’ valuable intellectual property
assets.
• Enable stakeholders to deliver the brand consistenty.
• Inspire and empower stakeholders to understand and
champion the brand.
brandleadership.com
africa@brandleadership.com
SOLUTIONS
BR AND
DEVELOPMENT
BR AND
ACTIVATION
BR AND
MANAGEMENT
• Research and Polling
• Strategy:
Positioning, Architecture, Segmentation
Naming and Communication
• Brand Identity Design
• Rollout
• Creative (Advertising, Design & BTL)
• Media
• Public and Stakeholder Relations
• Event Management
• Digital
• Publications
• Brand Valuation
• Intellectual Property
• Brand Training
• Employee Engagement
• Corporate Identity Standards
Building Great Brands
What we have
delivered.
brandleadership.com
africa@brandleadership.com
Building Great Brands
years
Building great brands
in Africa
brandleadership.com
africa@brandleadership.com
Building Great Brands
Kumasi Metropolitan Assembly
africa@brandleadership.com
Building Great Brands
We have delivered brand-led solutions for over 100 African
and global brands across diverse industries and markets
in the private and public sector in Africa.
Higher
Education
Financial
Services
• Unisa
• University of Botswana
• Wits Business School
• University North West
• Polytechnic Namibia
• University of the Free
State
• Brand Leadership
Academy
• IMM
• Zanaco
• Standard Bank
• SARS
• GIPF
• Indwe Risk Services
• RCS
• Mercantile Bank
• IFA
• Momentum
• Road Accident Fund
• uBank
Media
Transport,
Freight &
Logistics
• Financial Mail
• Business Day
• Weekender
• Windhoek Observer
• SABC 3
• Mail & Guardian
• Agoo
• City Press
• DStv
• Strika
• Film and Publications
Board
• Transnet
• PRASA
• YARONA - Rustenburg
Rapid Transport
• SA Express
• General Motors
• National Ports
Authority
• Metrofile
• Fleet Africa
• Autopax
• Congo Express
• Gautrain
africa@brandleadership.com
Government
SOE, Politics
& Public
Sector
Sports
Destination
• Ghana
• South Africa
• National Democratic
Congress (Ghana)
• CORD (Kenya)
• Government
Communications
Information System
• Royal Swaziland
Sugar Corporation
• Coega
• Denel
• Cricket South Africa
• Special Olympics
• Kaizer Chiefs FC
• My Personal Trainer
• Brand South Africa
• Brand Ghana
• Cradle of Humankind
• City of Kumasi
• City of Rustenburg
• ICC Durban
• Gauteng Film
Commission
• Sun International
• Ekurhuleni
• City of Johannesburg
IT, Telecoms
& Electronics
NGO, Advocacy
& People
Resources &
Energy
• Apple
• MTN
• Telecom Namibia
• GetMo
• Kestrel
• Sizwe IT
• E2E
• CZ Electronics
• Mint
• E2E
• AGRF
• AGRA
• Helen Suzman
Foundation
• Gina Din Foundation
• Business Leadership
SA
• Brand Africa
• Hanna Tetteh
• Selane Family
• ADF
• OR Tambo Foundation
• ABB
• AngloPlatinum
• De Beers
• Sekoko
• Afrox
FMCG &
Retail
• ABI
• Meat Junction
• V&A Waterfront
• Front Cover
Professional
& Investment
Services
• Sizwe Ntsaluba
• Gobodo
• Pamodzi
• Identity Partners
• Brand Leadership
• IHOP
Building Great Brands
africa@brandleadership.com
BRAND
VALUATION
CORPORATE
IDENTITY
STANDARDS
ENGAGEMENT
TRAINING
BRAND ACTIVATION
TRADEMARKS
INTELLECTUAL
PROPERTY
EVENT
MANAGEMENT
EXPERIENTIAL
MARKETING
EXHIBITIONS
DIGITAL
PUBLICATIONS
BRAND DEVELOPMENT
PUBLIC
RELATIONS
MEDIA
ADVERTISING
DESIGN
BTL
INTERIORS
WAYFINDING
SIGNAGE
LIVERY
COLLATERAL
MERCHANDISE
PACKAGING
BRAND
ARCHITECTURE
TAGLINE
IDENTITY
NAMING
POSITIONING
RESEARCH
Selected Brand Leadership Engagements
BRAND MANAGEMENT
V&A Waterfront
Building Great Brands
A Synopsis of a Decade of Building Great Brands in Africa
Sponsorship strategy
and alignment of
sponsorship rights and
obligations agreements for
Africa’s largest banking
group.
South Africa
2006
Brand strategy, identity,
store design and franchising
concept for first meat
fast-food brand.
South Africa
2013 - 2014
africa@brandleadership.com
Event branding,
program development,
and participants
management for AGRF
gathering of African Heads of
State and 1,200 agribusiness
stakeholders.
Tanzania
2012
Re-branding, re-naming of
divisions, identity and
activation to align Africa’s
largest bulk freight State
Owned Enterprise brand with
strategy of ‘one vision one
company’.
South Africa
2006 - 2007
Segmentation strategy
to maximize tax
compliance,
communication and
collection among High
Networth Individuals.
Public Relations strategy and
activation for one of the
largest producers and
distributors.
Place brand positioning,
South Africa
2006 - 2009
South Africa
2014
Ghana
2011 - 2012
Political branding strategy
and implementation of
election campaign that
returned the NDC to
government in 2008 and
2012 re-election campaign.
Conceptualization and
activation of experiential
mobile zones across all South
African airports to leverage
MTN’s FIFA World Cup South
Africa sponsorship.
Re-naming (SARCC to PRASA)
and branding of South Africa’s
intermodal (rail and road)
public transport service,
development of universal
way-finding system, and
integrated launch.
Ghana
2008 - 2012
South Africa
2010 - 2010
South Africa
2009 - 2013
identity and implementation
framework for the Republic of
Ghana, in the world.
Building Great Brands
A Synopsis of a Decade of Building Great Brands in Africa
Facilitation and
development of integrated
marketing strategy.
Advertising, media
strategy and internal
branding for Zambia’s
largest bank.
Integrated advertising,
retail and influencer
campaign for official
launch of Apple and
Apple iPod in Africa.
Branding of the merger
of UNISA, Vista and
Technicon SA to create the
10th largest megauniversity in the world
with 300,000 students.
Brand positioning and
brand architecture for
Namibia’s fixed line
operator.
Swaziland
2009
Zambia
2012
South Africa
2005 - 2006
South Africa
2005
Namibia
2005
Kumasi Metropolitan Assembly
Re-branding and
re-launch of University
of Botswana to position
it as a global institution
of higher learning.
Facilitation of alignment
of personal brand with
corporate brand for sales
team responsible for $5bn
global sales.
Visual expression and
communication of
corporate values that
underpin the world’s
leading platinum
producer.
Alignment of the Cricket
SA national emblem with
national sports identity
(Protea), and visual
alignment of Cricket SA
portfolio of competitions.
Place brand positioning,
identity and
implementation
framework for the Ghana’s
second largest city,
capital.
Botswana
2007
Global
2008
Global
2009
South Africa
2012 - 2013
Ghana
2013 - 2014
africa@brandleadership.com
Building Great Brands
A Synopsis of a Decade of Building Great Brands in Africa
Re-positioning,
renaming and-branding
mining bank TEBA to
broaden its appeal beyond
miners, retail branch
design and activation
across communication,
environment and people.
The new promise,
“Growing With You,”
captures essence of the
banks’ new positoning as
a bank for miners, their
families and adjacent
markets.
Design of exhibition
showcasing 100 years of
the Union Buildings and
the various South African
presidencies since 1910.
The Union Buildings,
located in the capital city
of Tshwane (Pretoria),
designed by Herbert
Baker, are the seat of
government for South
Africa .
South Africa
2007
South Africa
2010
africa@brandleadership.com
Assessment, consolidation
and design of the
government of South
Africa architecture to
reflect the Coat of Arms
as the primary identity for
government, and
development of identity
manual for government
departments and relation
to the Presidency.
Re-branding of regional
national airline to
differentiate it from but
leverage association with
SAA.
Branding of regional DRC
airline aligned with SA
Express.
Branding of the fuselage,
food packaging, and
implementation of
integrated campaign.
Development and
facilitation of training
program to create
awareness,
understanding and
advocacy of South
African brand among
public sector staff, media,
corporate and citizen
stakeholders.
Democratic Republic
of Congo
South Africa
2002 - 2004
South Africa
2009 - 2013
South Africa
2010 - 2012
Building Great Brands
What distinguishes
Brand Leadership?
brandleadership.com
africa@brandleadership.com
Building Great Brands
Brand Leadership Group has
served various markets in Africa.
Morocco
Ethiopia
Uganda
Ghana
Kenya
Nigeria
DR Congo
Zambia
Namibia
Africa is in
everything we do.
africa@brandleadership.com
Botswana
Swaziland
South Africa
Building Great Brands
Our refreshingly unique approach:
'Africa Inside®'
enables us to provide world-class
solutions grounded on deep African
insight of local markets and needs.
t
Think Local. Act Global.TM
We are members of WorldWidePartners Inc. Established in 1938,
WWP is the world’s 10th largest agency network with over 100
independent agencies in over 50 countries in the world. The WWP
network enables us to deliver world-class solutions worldwide
with absolute control and local insight.
Local Insight. Global Capability.
African insight and experience: Africa Inside™
World-class solutions. African Insights.
Integrated approach and turn-key solutions:
reseach, strategy, implementation & evaluation.
Expertise and experience in building great brands
across public, private sectors and African markets.
An authentic African organization.
Passion, commitment and delivery.
africa@brandleadership.com
Building Great Brands
Brand Leadership is globally recognised for
building great brands and reputations.
africa@brandleadership.com
Building Great Brands
Group & Staff
membership & accreditations
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Building Great Brands
“Brand Leadership has steered a sensitive and complex matter with
a level of technical dexterity and social insight that is rare in the
world of higher education.”
Professor Jonathan Jansen, Vice-Chancellor, University of Free State
“We have been professionally and diligently served by Brand
Leadership in a model agency/client partnership that spanned
over the 3 years.”
Tiro Holele - Group Chief Strategy Officer, Prasa
“We found their passion for the craft and commitment to
understanding Ghana’s unique culture and environment a refreshing
investment that has ensured delivery of a global African brand that
has been welcomed by all our stakeholders.”
Mathias Akotia - Chief Executive Officer, Brand Ghana
“They helped us to deliver a world-class event on time, to the highest
quality and under extreme timelines, commensurate with the stature
of AGRF.”
Mrs. Sylvia Mwichuli, Director of Communications - AGRA & Co-Executive Producer AGRA Tanzania
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Building Great Brands
Engage Brand Leadership
to get an inspired advantage
for your business and brand
in Africa.
Brand Leadership Group
Eton Office Park, cnr Sloane and Harrison Streets
Bryanston 2194
South Africa
africa@brandleadership.com
brandleadership.com
africa@brandleadership.com
Building Great Brands
Thank You
"The Best Brands in Africa™ have
earned their competitive
advantage based on a deep
understanding and identity with
the dynamic African consumer,
bringing to market relevant
products and services, and
building enduring relationships
in a way that impacts society, the
environment and Africa."
Thebe Ikalafeng
Founder & Chief Strategy Officer – Brand Leadership Group
Founder & Chairman – Brand Africa
brandleadership.com
africa@brandleadership.com
Building Great Brands