Brand Leadership
Location: 95 St Clair Avenue West, Suite 1103, Toronto
Session: 8:30am to 4:30pm
What does the new brand paradigm mean for you and your company?
If your company is contemplating a shift from a traditional Brand Management system to
the new Brand Leadership model, this is the ACA workshop for you.
Developed in collaboration with leading business experts, this unique one-day
interactive learning experience explores the implications of the new Brand Leadership
model and how it differs from classic Brand Management.
Course Content Includes:
- Key components of a Brand Leadership model
- Building and managing brands versus strategic brand leadership
- Benefits of the classic Brand Management model
- Brand architecture
- How far a brand can stretch
You will learn:
- Brand extension strategies
- How to take control of a brand strategically
- The importance of brand equity as a strategic asset
- The differences in driving strategy by brand identity versus market share
- How to translate brand identity into an effective brand position format
Key benefits
A greater understanding of brand position, brand architecture, brand equity, customer
loyalty and measuring brand health will give course participants the tools to consistently
manage their brands to success.
Who is this course aimed at?
Marketing executives with at least three years experience who contribute to or lead
brand development in their organization.
Next Steps:
ACA’s Building a Marketing Plan is a suggested pre-requisite for this workshop.
For further information, please contact:
Davina Wong at 416-964-3805 ext 1007 / dwong@ACAweb.ca