design_www.reddog.ie Board Members James Morris (Chair) Alan Gilsenan Margaret McCarthy MacIntyre Lesley McKimm Tristan Orpen Lynch Kevin Moriarty Kirsten Sheridan Chief Executive Simon Perry Business Affairs Head of Business Affairs Teresa McGrane Financial Controller Celine Forde Business & Legal Affairs Executive Mark Byrne Industry Affairs Executive Patrick O’Neill Business Affairs Co-ordinator Gillian Morrow Accounts Co-ordinator Suzanne Keane (Part-time) Production & Development Production Executives Alan Maher Emma Scott Development Executive Andrew Meehan Production & Development Co-ordinator Sarah Dillon Applications & Schemes Co-ordinator Jill McGregor Marketing Marketing & Communications Executive Louise Ryan About Bord Scannán Na hÉireann / The Irish Film Board Bord Scannán na hÉireann / the Irish Film Board (IFB) is Ireland’s national film agency. The agency supports and promotes the Irish film industry and the use of Ireland as a location for international production. The value of the audio-visual content production sector in Ireland is valued at 4557.3 million and employs over 6,000 individual and represents 0.3% of GDP. “Supporting an increasing number of Irish films of a quality and appeal that audiences at home and abroad will look out for is the day to day job of the Irish Film Board. This in turn is a major contributor to the growth of a broader industry involved in all forms of content creation and is central to the ambition of building Ireland’s Creative and Cultural industries.” James Morris, Chairman, bord Scannán na hÉireann / the Irish Film Board Irish Film Commission Film Commissioner Naoise Barry Deputy Film Commissioner Mags O’Sullivan VP Irish Film Commission US Jonathan Loughran Administration Executive Assistant Niamh O’Reilly Administrative Assistant Aileen McCauley Introduction THE GOALS OF THE IRISH FILM BOARD • To enable Irish filmmakers to express As the Board is coming to the end of its four year term we are taking the opportunity to set out a brief summary of the activities of the Board during the term and to record what progress has been made, both to benchmark against the past and as a record from which to measure future progress. The Board defines the aim and purpose of Bord Scannán na hÉireann/The Irish Film Board (IFB) under the Film Board Acts and in the present day context as being: “To enable a sustainable, successful, and expanding Irish based filmmaking industry through the development and employment of Irish creative, artistic and technical skills and the development of strong Irish based companies capable of producing, financing and distributing Irish films on an international scale.” Further that the immediate strategies to advance towards this goal should be anchored in the principle that Irish filmmaking talent and Irish based filmmaking enterprises are the primary drivers of sustainable growth and that the Board would, to the greatest extent possible, direct its resources to promoting Talent, Creativity, and Enterprise. Following industry consultations, an appraisal of progress to date and the key issues of immediate concern to Irish filmmakers and the Irish film industry, the Board determined that it would concentrate and prioritise its activities and investments for the next three years into six defined goals. their vision in film and television productions through a wide and innovative support system. • To enable the making of film in Ireland working continuously to improve the filmmaking environment from fiscal measures to on-the-ground support. • To enable the growth and exposure of Irish film talent through development and production initiatives, short film schemes and talent promotion through local and international festivals, networks and partnerships. • To grow the audience for Irish film in Ireland and abroad through the strengthening of the domestic marketplace and promoting the export of Irish film internationally. • To promote an integrated Government policy for the audio-visual/digital content sector, with film at its centre through an integrated approach to creativity, enterprise and new technologies. • To deliver value for money to our key stakeholders and all those who benefit from the Irish Film Board – our audiences, Irish filmmakers and talent, key partnerships and to Government justifying continued support. Progress report 2005 to 2008 At the outset the Board undertook a review of the organisation, following which the management structure was reorganised to facilitate a stronger distribution of staff resources in response to industry needs and delivery of the Board’s priority goals. As part of this reorganisation the recruitment of a new CEO took place and in January 2006 Simon Perry joined as Chief Executive. The Board also articulated in strong terms that it carries a dual mandate, to develop and support Irish filmmakers and the indigenous Irish film industry and also to be responsible for supporting international film productions which choose Ireland as a location for filmmaking. breakfast on pluto (2005) In March 2006 the Board and the Executive spent time consolidating the shared vision, strategy and goals that are set out in the introduction to this publication. The IFB head office in Galway and the Dublin office were both relocated during the term in order to provide improved services and facilities to the industry. Funding 1 Increased Funding We continue to make the case to Government for increased funding for the sector as the scale and ambition of the industry grows. With the support of the Department of Arts, Sport and Tourism, we have managed to increase our funding year on year from 2003 to 2008. The current level of funding for 2009 represents an increase of 90% since 2003 and despite current economic conditions we will continue to advocate for increased funding on behalf of the industry. kisses (2008) 2 Tax Incentives (Section 481) In 2005 in advance of anticipated changes to the UK tax regime, the IFB in consultation with the industry, commissioned a study of Section 481* the tax incentive for filmmaking, which proposed changes to the incentive designed to make Ireland more selfsufficient. We submitted ‘Adapting to the Changing Competitive Dynamics of the International Film Industry’ in October 2005. The changes proposed were: • R emove the 55/66% limitation on qualifying expenditure • Restore the individual tax relief to 100% • Remove the cap on relief for large budget films • A new definition of allowable expenses • Introduce an annual rolling review by the tax strategy group “When Ireland first introduced its film production tax incentive in 1984 few other territories offered incentives for film production. Today, all major film-producing countries single the film industry out for specific tax incentives.” Restoring Viability and Balance to the Irish Film Production Industry Report 2008 The Government listened to the arguments and in the 2005 Budget they increased the percentage of allowable Irish spend to 80% and increased the cap to 235 million. Both of these changes were significant and indeed for television production, which does not necessarily have to co-produce internationally and thus incur territorial expenditure, it was extremely attractive. In 2007, as part of the sweeping review of tax incentive schemes, the Government decided to commission an independent review of Section 481. They commissioned Indecon economic consultants to undertake this review. The IFB made its own submission to Indecon in June 2007 ‘Creating a Sustainable Industry in Ireland’ which again reiterated the need for a strong, competitive stable relief. Indecon reported at the end of 2007 and in response, the Government increased the cap to 250 million and extended the scheme to 2012 thus ensuring the stable continuity that the Board had sought. In 2008 the IFB again made the case, this time under a different economic outlook – for the restoration of the investor relief to 100% and *Note: Section 481 of the Taxes Consolidation Act 1997 Becoming Jane filmed on location in Ireland in 2006 to this end we submitted a position paper in September 2008 ‘Restoring Viability and Balance to the Irish Film Production Industry’* which addresses the need for balance in the industry. Production and Development New Principles and Procedures In June 2006 we set out our new proposals for interaction with the industry, new decision making principles and criteria for development and production investment. Proposals based on promoting dialogue between the IFB Executive and producers which fosters a mature and interactive relationship between both parties. Eden stars Eileen Walsh who won the Best Actress Award at the Tribeca Film Festival NEW GUIDING PRINCIPLES FOR IFB FUNDING •ORIGINALITY: Distinctive voices depicting strong individual world views. •ADDITIONALITY: IFB funding should make a difference and engender activity that would not otherwise occur. •CULTURAL PRIORITIES / INDUSTRIAL PRIORITIES: Strong preferences will be given to Irish initiation, Irish stories and Irish filmmaking talent. Serious consideration will be given to Irish stories initiated overseas and to minority co-productions where reciprocal funding Applicants for development funding were encouraged to submit at an earlier stage than was previously the practice. The IFB also committed to a higher level of support on a phased basis. We also introduced First Draft Loans for writers on their own, support for writer-directors and directors who are embarking on projects. The applications process for production funding also changed with earlier applications and the commitment of ‘in principle’ support from the outset. It was envisaged that this should help in the financing of projects. The adjudication process also changed from being one where a Board member and external panel member was involved to one which is empowering the Executive to make decisions and defend them. Successful applications are then reviewed and ratified by the Board. We set out new guiding principles across all of our funding programmes. These are set out in the box to the left. exists for Irish projects from other national funding bodies. •MAKING CINEMA: Distilling our focus to big-screen content. Multiple Project Development In June 2006 we announced our intention to launch another round of slate funding in the form of the *Note: all three IFB reports are available to download on www.irishfilmboard.ie Multiple Project Development (MPD) initiative. Our aim being to instill in production companies a sense of purpose to increase the scale of their operations within a disciplined framework. We placed a strong emphasis on diversity of companies in terms of scale as well as focus. In December 2006 we announced the successful recipient companies which were Treasure Entertainment, Element Pictures, Grand Pictures, Samson Films, Quidam Productions, Zanzibar Films, Newgrange Pictures, Cartoon Saloon, Still Films and Blinder Films. In total 24 million was committed to the scheme over a two year period. “Being one of ten companies to receive MPD funding marked a watershed for Grand Pictures. The autonomy it conferred on our company meant that we could develop projects independently, in the knowledge that the IFB development expertise was available to us on an as-needed basis. We now have a significant slate of projects at various stages of development which means that at last, we can plan strategically as opposed to on a project-byproject basis.” Michael Garland, Producer, Grand Pictures Wide Open Spaces starring Ardal O’Hanlon was developed with Mpd funding Co-Production The end of the UK Sale and Leaseback scheme signaled a real requirement to move away from the traditional reliance on UK co-production and to focus our attention further afield. A key strategy for the IFB is finding new co-production partners for Irish projects. We remain an active participant in Eurimages. IFB executives attend most of the major festivals in order to assist Irish producers Dorothy Mills a French-Irish co-production starring Irish actress Jenn Murray “Directing ‘George Gently’ for the BBC has been a fantastic opportunity for me to work with an international cast and to reach a wider audience. It breaks me into the industry on an international level, which will lead to further opportunities at home and abroad.” Daniel O’Hara, Director ‘George Gently’ To date the International Production Fund has contributed to 18 projects with combined budgets of 3165 million and an Irish expenditure of 3100 million. networking with other international producers and assist in accessing international finance. We have now concluded the co-production agreement with New Zealand (2008) and we are currently finalising the South African and German co-production agreements. International Production In response to low levels of incoming production in late 2005, the Board secured a mid year supplementary capital grant for three projects ‘The Tudors’, ‘Becoming Jane’ and ‘Murphys Law’. This funding was operated again in 2006, 2007 and 2008. The fund has been successful in securing talented Irish directors the opportunity to work on international projects and to redress some of the post production imbalance that had previously existed . Ciarán Donnelly and Daniel O’Hara are both directing episodes of ‘George Gently’ for the BBC, Brian Kirk is directing the ‘Father & Son’ series for ITV, and a number of Irish directors were attached to ‘The Tudors’ including Dearbhla Walsh who has since gone on to direct ‘Little Doritt’ for the BBC. Animation The Secret of Kells to be released in Irish cinemas in 2009 Animation is a major success story for Ireland. Much of the current animation talent emanated from the Sullivan Bluth studio when it was based in Ireland in the late 1980’s and early 1990’s. The IFB is a key funder of animation, a growing digital sector of the industry crossing traditional content and story development wih new technologies. To date, in 2006 and 2007, the IFB has supported six long-form Irish animation projects which are being co-produced with multiple international partners, delivering significant employment and export outcomes to the Irish sector. In March 2009 Buena Vista Ireland (BVI) will release theatrically the feature film ‘The Secret of Kells’ produced by Cartoon Saloon. Other successful projects include ‘Skunk Fu!’ and ‘Ugly Duckling and Me’ which have sold to a wide number of territories worldwide. Creative Documentary In a shift in funding policy, the IFB now places a greater emphasis on creative documentaries with theatrical potential. Feature documentaries continue to find worldwide audiences with recent international successes including ‘Man on Wire’, ‘Waltz with Bashir’ and ‘Shine a Light’. Irish documentaries are beginning to realise their big screen ambitions with the critically acclaimed ‘Saviours’ released in Irish cinemas earlier this year and the award winning ‘Waveriders’ opening next spring. Several Irish documentaries were selected for major international festivals this year, including ‘Seaview’ at the Berlin Film Festival, ‘Fairytale of Kathmandu’ at the Edinburgh International Film Festival and ‘Learning Gravity’ at the Telluride Film Festival. Upcoming major feature documentaries supported by the IFB include ‘Little Matador’, ‘El Gusto’ and ‘Colony’. Producer Recoupment saviours Fostering an enterprising environment is a key objective of the IFB and in 2007 we introduced a formalised process of Producer Recoupment. This channels 50% of the IFB’s recoupment of its original investment in the film back to the producer. This is intended to empower producers to drive better deals and increase their share in the film revenues which will then be re-invested in companies. This mechanism is consistent with government policy promoting a strong business environment and international best practice. Developing Irish Talent Short Films - New Talent Short films are a vital platform and training opportunity for new talent. The IFB has consistently produced many award winning short films which depict Irish talent globally. Following a major CATALYST PROJECT THE CATALYST PROJECT IS A NEW INITIATIVE AIMED AT DEVELOPING NEW IRISH TALENT. IT WAS LAUNCHED IN 2007 IN PARTNERSHIP WITH FÁS SCREEN TRAINING IRELAND (STI), THE BROADCASTING COMMISSION OF IRELAND (BCI), FILMBASE AND TV3. THREE FEATURE FILM PROJECTS WERE SELECTED AND WILL PREMIERE IN 2009. review in 2007 we introduced a new range of short film schemes: Signatures (replacing Short Cuts), Virtual Cinema (shorts on digital platforms), Reality Bites (short documentaries) and we kept the highly popular Frameworks (animation) and Short Shorts. We envisage filmmakers will use these short film schemes to develop their creative skills, using the training space to take more creative risks, not always allowed in more commercial projects. Irish language applications are welcomed and encouraged for all of these schemes. Irish Talent on Film DVD IFB invests up to 31 million in Irish short film schemes every year Our short films provide an ideal platform and reference point for promoting new talent to international audiences. To this end every year we produce the popular Irish Talent on Film DVD series, which showcases the diversity and range of Irish directors, producers, writers, cast and crew working in the industry. The DVD is distributed at all IFB international events, and is sent to international film festivals, talent agents, production companies as well as libraries, Government Departments, primary and secondary schools, and it is continually used as a key reference for Irish talent. Irish Short Film Promotion The promotion of our shorts is of critical importance to the IFB in developing new audiences for our films. To help us achieve this goal, we have partnered with the Irish Film Institute (IFI) who have committed to screening one short film per month in front of a feature film. We also ensure that all of our short films are entered into the top festivals around the world and the success rate has been very high. Over the last four years Irish short films have been selected to screen at the Berlin, Cannes, Sundance, Rotterdam, Edinburgh, Venice and ClermontFerrand film festivals. New Boy winner of over 20 international awards including Best Narrative Short at the Tribeca Film Festival Apart from film festival screenings, we also ensure that there are many opportunities for Irish audiences to view our shorts. Local screenings include: Electric Picnic, St Patrick’s Festival and Dublin Culture Night. In addition over 14 shorts have been released in front of a feature film in Irish cinemas during this period. The Virtual Cinema short films are now available to view on our website. European Film Promotion The IFB’s membership of European Film Promotion ensures there is a wide range of opportunities for international promotion available for Irish talent, including the Shooting Star and Producer on the Move schemes. Young Irish actors from Padraic Delaney (‘The Wind that Shakes the Barley’) to Ruth Negga (‘Breakfast on Pluto’) have been introduced to the international film industry at the Berlin Film Festival providing invaluable new contacts and networking opportunities. Reflecting the IFB’s focus on European coproduction, the Producer on the Move scheme provides young accomplished Irish producers with an opportunity to meet with a range of respected European producers at the Cannes Film Festival. Producers Macdara Kelleher (‘Kisses’), Martina Niland (‘Once’) and John McDonnell (‘The Wake Wood’) have all benefited from this scheme over the past few years. Once, Academy Award Winner for Best Original Song Recognising Irish Talent In an industry which is talent based it is important to recognise that Irish talent. Over the last four years, the IFB has been a funder of the Irish Film and Television Awards (IFTA’s). We have sponsored the ‘Breakthrough Talent Award’ which was recently renamed the ‘IFB Rising Star Award’ to promote exceptional new talent working in the industry. Over the last few years this award has recognised the growing talent of actress Saoirse Ronan (Atonement), directors Perry Ogden (Pavee Lackeen) and Niall Heery (Small Engine Repair). International achievements - irish talent Irish talent in front of and behind the camera has gained major international acclaim for the levels of excellence they have achieved in their professions. 10 The Wind That Shakes The Barley, winner of the Palme D’Or at the Cannes Film Festival INTERNATIONAL ACHIEVEMENTS - IRISH FILM The success of the IFB over the past four years can be measured by the international success of Irish films, many of which have screened and won awards at the world’s top film festivals including Cannes, Sundance, Berlin, Toronto, Venice, London, Tribeca, Edinburgh and Pusan. Highlights include: •The Wind that Shakes the Barley’, Palme d’Or award winner for Best Film, Cannes Film Festival 2006, became the highest grossing IFB supported film, taking over 24.1 million at Irish box office. •Martin McDonagh’s Irish short film ‘Six Shooter’ scooped the Academy Award for Best Short Film in 2006. •‘Garage’ directed by Lenny Abrahamson picked up the CICEA Award at the prestigious Directors Fortnight strand, Cannes Film Festival 2007. •Since winning the Audience Award at the Sundance Film Festival 2007 ‘Once’ directed by John Carney has taken over $10 million at the North American box office, received 18 award nominations and won 14 awards including the Academy Award for Best Original Song 2008 and the Best Foreign Film Prize at the Independent Spirit Awards 2008. •Eileen Walsh won the Best Actress award for her role in ‘Eden’ at the Tribeca Film Festival in 2008. •‘Kisses’ received international critical acclaim and was selected for the Locarno, Telluride, Toronto, London and Thessaloniki film festivals in 2008. • J oan Bergin won the Emmy for Best Costume for ‘The Tudors’ two years in a row, 2007 and 2008 • J onathan Rhys Meyers was nominated for a Golden Globe for Best Performance for an Actor in ‘The Tudors’ in 2007 • I rish cinematographer Seamus McGarvey was nominated for an Oscar for his work on ‘Atonement’ in 2008 • I rish actress Saoirse Ronan was nominated for an Academy Award for Best Supporting Actress in ‘Atonement’ in 2008 • D aniel Day Lewis won the Academy Award for Best Actor in ‘There Will Be Blood’ in 2008 • I rish actress Saoirse Ronan was nominated for an Academy Award for Best Supporting Actress in ‘Atonement’ in 2008 • C onsolata Boyle was nominated for the Academy Award for Best Achievement in Costume Design for her work on ‘The Queen’ in 2007 • C artoon Saloon won the award for European Producer of the Year at the Cartoon Forum against stiff competition from much larger European animation companies • F or his role in the TV movie ‘Elvis’ Jonathan Rhys Meyers won a Golden Globe and was nominated for an Emmy in 2006 • P eter J Devlin received an Academy Award nomination for Best Achievement in Sound for his work on the feature film ‘Transformers’ in 2008 Marketing New Brand and Online Presence In 2006 we rebranded the agency acquiring a new look and a new logo to reflect the creative and innovative industry we represent. Our new logo was inspired by audiences engaging with Irish film on the big screen and small screens. In 2007 we integrated our new brand to our website, creating a new reference portal for the Irish film industry with relevant, up-to-date information and 11 online services. New services include weekly box office figures, updated news stories from around the world, increased volume of local news stories, trailers, information panel podcasts and short films online. The website is still a work-in-progress and in time we hope that it will host all of the IFB funded archive of short films online. New Online Interactive Services Online Locations Gallery The online locations gallery provides interactive web access to location photographs from across Ireland. This gallery was enhanced in early 2008 to include: • I nteractive web brochures • D irect contacts and addresses for the locations • D etailed descriptions for the locations. IRISH FILM BOARD ONLINE •The IFB Virtual Cinema short films have attracted an audience of over 46,000 viewers, with ‘The Perils of Internet Dating’ receiving over 19,000 hits alone. •Traffic to the Irish film board website has increased by 42% in the second half of 2008. •The IFB website receives an average of 12,000 visits per month •Traffic across the online Crew and Services Directory increased by 32% in 2008. • A A route planning • D iscounts on Irish hotels • G oogle mapping function Since the enhancements to the gallery, traffic across this database has increased by over 400% since 2007. Irish Co-producers Database Our website now features a new searchable Irish coproducers database which is based on a company’s previous credits. The database is intended to represent all types of audio-visual companies. Through our offices in Ireland and Los Angeles we regularly receive requests from overseas producers searching for Irish production companies to coproduce their project. This database enables foreign companies to find an appropriate Irish partner. Crew and Services Directory This directory provides visitors with an up-to-date guide to local Irish crew, services and facilities. It provides those working in the industry an opportunity to list their contact details and credits. 12 virtual cinema - The Perils of internet dating Communications Over the past four years the IFB has focused on ensuring a continued two-way flow of communication with both the local and international industry. In order to achieve enhanced communication between the agency and our clients we have: • I ntroduced information panels for all new IFB activities and policies with an opportunity for industry feedback on new policies and programmes • I nitiated an annual “Meet the Board” event where all industry issues could be openly discussed with the Board and the Executive • I ncreased IFB industry networking festival events to encourage international contacts • I ntroduced an on-going subscription newsletter service to promote the Irish film industry to both local and international contacts Waveriders, winner of the Audience Award at the Dublin International Film Festival IRISH FILM FESTIVALS Irish film festivals are an important platform for increasing audiences and awareness for Irish film. The IFB has increased its involvement with local Irish film festivals over the past four years, • I ncreased international advertising and publicity campaigns to promote new Irish film and Ireland as a film location • S ponsored the Student Media Awards to engage with new film graduates and to increase the awareness of the services the IFB provides • I ntroduced a new company wide database management system for industry contacts and projects positioning ourselves as an “Industry Partner” and encouraging an increased focus on local content. The IFB now partners with the Dublin, Galway and Cork film festivals as well as Stranger than Fiction, Guth Gafa, Darklight, Lights Out! and the Dingle film festivals. Our aim has been to encourage industry focused events with international guests and to engage new audiences for Irish films. Developing New Audiences Distribution The challenge of distribution is immense. In 2008 we spent a considerable amount of time reviewing the Irish market and how best this serves Irish producers and their films. In 2009 we expect to be able to address some of the key fault-lines in the distribution market. Many producers are now experimenting as to what can be done and what are 13 new viable business models. The monetisation of content exploitation can be a challenge but we are open to exploring new idea with producers. DIGITAL CINEMA IN 2007 WE CO-COMMISSIONED A Development of the Arthouse Cinema Network Since 2004 the IFB has collaborated with the Arts Council on the Cultural Cinema Consortium which in 2008 yielded results with the opening of the Light House Cinema, offering Dublin cinema-goers increased diversity of programming and providing another much needed venue for Irish films. We are also now beginning to see the fruits of the work of Solas in Galway, which is in the process of building a new four-screen Arthouse cinema facility. Education The education of young people to appreciate film, to have critical voices and to be cine and digital literate is a key component to building audiences for film. We have supported international master classes in the National Film School at the IADT and we will continue to work closely with the IFI on the transition year project. In 2009 we will continue our support for film appreciation at primary, secondary and third level education. REPORT ON THE DIGITISATION OF IRISH CINEMAS AND THE OPPORTUNITIES FOR IRISH AND WORLD CINEMA. ‘DIGITAL CINEMA IN IRELAND; A REVIEW OF CURRENT POSSIBILITIES’ WAS LAUNCHED AT THE ACCESS CINEMA 2008 PROGRAMME LAUNCH. THE IFB AND THE ARTS COUNCIL, ON FOOT OF KEY FINDINGS FROM THE REPORT PROVIDED FIRST ROUND FUNDING FOR THE INSTALLATION OF DIGITAL CINEMA EQUIPMENT IN TEN SCREENS, TYING INVESTMENT TO NONMAINSTREAM PROGRAMMING. Irish Film Channel In early 2008 the IFB secured an Irish film channel on the free to air, public service, digital multi-plex, which was written into the 2008 Broadcasting Bill. This will provide an opportunity for Irish audiences to see Irish films which have completed their initial commercial cycle along with the best of European and world cinema during prime time, uninterrupted by commercial breaks. It will also provide a platform for education, broadcasting films on the schools curriculum which will be broadcast in the mornings and afternoons. This represents a valuable long term platform for Irish filmmakers to reach and grow Irish audiences. 14 Undressing My Mother, Ken Wardrop’s graduate film from IADT went on to win numerous awards at international festivals Cinemobile We have increased our funding for Cinemobile over the last four years to provide more regional audiences with an opportunity to see Irish films on the big screen. In addition, the Cinemobile is now offering a new education programme to both primary and secondary schools, screening both feature length and short film programmes to over 10,000 pupils nationwide. Developing Industry partnerships the light house cinema FILM AND TOURISM FILM IS RECOGNISED AS A VAUABLE MEDIUM THROUGH WHICH TO PROMOTE IRELAND AS A TOURIST LOCATION. THE IFB WORKS CLOSELY WITH TOURISM IRELAND AND DUBLIN TOURISM IN ORDER TO TAKE ADVANTAGE OF CROSS PROMOTIONAL OPPORTUNITIES FOR FILM AND TOURISM. FOREIGN TOURISTS SPENT 14.9 BILLION IN IRELAND IN 2007. 15% OF THE 7.7 MILLION VISITORS THAT VISITED IRELAND THAT YEAR CITED “FILM” AS THE REASON THEY WERE INFLUENCED TO TRAVEL TO IRELAND. 15% ACCOUNTS FOR 1.15 MILLION VISITORS AND CAN BE VALUED AT 4735 MILLION IN INTERNATIONAL TOURIST SPEND. For a successful industry it is essential that we develop and maintain good relations with other stakeholders and develop good cross-agency relationships. The IFB work with the following organisations on an on-going basis: An Comhairle Ealaíon / the Arts Council, Culture Ireland, Irish Film Institute, FÁS/Screen Training Ireland, Enterprise Ireland, Broadcasting Commission of Ireland, Northern Ireland Screen, RTE, TG4, TV3, IBEC, Screen Directors Guild of Ireland, Irish Playwrights and Screenwriters Guild, Screen Producers Ireland, Film Group Unions, Irish Film Classification Office, Filmbase, IFTN/IFTA, the Regional Film Centres, Udaras na Gaeltachta, the FILM DUBLIN Partnership, Network of Regional Film Offices, Local City and County Councils, local and international film festivals, IADT / National Film School, MEDIA, Dublin Tourism, Tourism Ireland, Failté Ireland, IDA Ireland, Location Managers Guild of Ireland, Access Cinema, local and international distributors and sales agents, international broadcasters, international funding agencies and all exhibitors of Irish films. Department of Arts, Sport and Tourism, Department of Communications Energy and Natural Resources, 15 Department of Education, Department of Enterprise, Trade and Employment, Department of Justice and the Revenue Commissioners. Thank you to all our partners who help us support the screen industries. CANNES FILM FESTIVAL • Irish industry membership at the Irish Pavilion in Cannes has increased by 25% since 2005 The Irish Film Board on the International Stage Irish Film Board in north america • Since 2007 we have partnered with Culture Ireland to host a larger and more significant Irish presence to promote our films and to provide new networking contacts for our producers • In 2008 the Irish Pavilion was redesigned to ensure it remained an important business resource for the In late 2006, the IFB opened an office in Los Angeles to market Ireland as a film and television location in North America. The key role of the IFB North American office is to facilitate producers in attracting inward production from the North American market, act as a focal point for Irish talent in North America and assist the introduction of Irish producers to the North American market. In February 2008, the North American office organised a trade mission of leading Irish production companies and hosted several networking events with leading US companies. Irish industry attending the festival. Irish Film Board in Europe 16 The IFB has always maintained strong links with Europe. We are an active participant in Eurimages, the Council of European Co-production Fund from which since 2004 we have managed to secure 15.4 million for Irish projects. We are an active participant in European Film Agency Directors (EFAD) which meet to discuss issues concerning European film funding: cultural tests, state aid and interaction with the European Commission. In 2008 we played host to the European Film Agency Research Network (EFARN) who meet to discuss methods of standardising statistical data in all European territories. We are a founding member of the European Film Commission network. New Irish Pavilion at the Cannes Film Festival International Film Festivals Promoting new Irish film and the benefits of Ireland as a film location to the international film industry at the worlds largest film and TV festivals, is one of the agency’s key functions. To this end our marketing activities in this area have grown enormously. Increased International Presence We have increased the presence of the Irish industry at key festivals all over the world with the following marketing events: • In 2006 we initiated what has become an annual Irish networking reception at the Berlin Film Festival with over 150 key international industry guests. Award winners Joan Bergin, Glen Hansard, Marketa Irglova and John Carney in LA as part of the Irish delegation during Oscar Week. • We extended the Irish presence in Berlin in 2007 and secured a stand at the European Film Market - an increasingly important market for Irish producers. • We have co-sponsored the Enterprise Ireland ‘Ireland on Screen’ stand at MIPTV and MIPCOM for the last four years. • In 2008 we hosted an event at the Sheffield Doc-Fest highlighting new Irish feature-length documentaries and our interest in co-production. • In 2008 we hosted a networking reception at the Encounters Short Film Festival in Bristol together with a special retrospective of Irish short films. • Since 2007 we have partnered with the Cork Film Festival on a stand at the Clermont-Ferrand Film Festival to promote new Irish shorts. • In 2008 we organised a trade mission to Los Angeles for Irish producers and partnered with Culture Ireland. • We continue to offer support and opportunities to Irish producers who wish to work in LA. Irish Film – A Valuable Cultural Export Frankie, winner of UIP Prix Award for Best Irish Short at the Berlinale Film Festival Irish films, telling Irish stories and celebrating Irish culture, have been exported all over the world. ‘The Wind that Shakes the Barley’, which tells the story of the Irish civil war, and ‘Once’, a love story 17 told through music, have sold to over 120 countries between them. ‘Kings’, a story of Irish immigrants living in London produced in the Irish language was the first Irish language film to be submitted for the Best Foreign Language Film Award for the 2008 Academy Awards. Film and television plays a significant role in promoting Irish culture and a depiction of Ireland on the international stage. The worldwide exposure of Irish talent also benefits other Irish cultural exports such as music and theatre. The IFB is keen to ensure that Irish films are handled by reputable international sales agents with excellent track records and international contacts. In the recent past IFB films have sold globally, to be exploited theatrically, on DVD and television. Projects of note include: • ‘Once’, a low budget indigenous feature film shot on the streets of Dublin was distributed in North America by Fox Searchlight, grossing $10m on its theatrical release. The highly regarded Summit Entertainment sold the film to almost every international territory available. • ‘The Wind that Shakes the Barley’, a European co-production directed by Ken Loach was sold worldwide by Pathe and distributed theatrically in 40 territories. • ‘Shrooms’ a horror film set in rural Ireland was sold internationally to over 30 territories and was released theatrically in the US by Magnolia Pictures. • ‘Niko and the Way to the Stars’, an animated European co-production is currently being sold by Telepool and has achieved distribution in almost every territory throughout the world. The Weinstein Company will distribute in the UK and the US. • ‘The Escapist’, a UK/Ireland co-production is being sold by Goalpost Films and subsequent to the film’s premiere at the Sundance Film Festival has sold several international territories including a theatrical sale to IFC in the US. 18 niko and the way to the stars “It’s been inspiring to discover that a small personal Dublin film with a specifically local flavour can find an audience internationally and actually sell around the world. It shows that Ireland is as viable a place as any to create sustainable, independent cinema, and that’s very encouraging.” Lance Daly, Director ‘Kisses’ total value of feature film, tv drama, animation and television production Year Value Irish Spend 2001 2259m 2141.6m 2002 2190.9m 2122.6m 2003 2320.2m 2151.4m 2004 2169.8m 2106.7m 2005 2152.4m 296.9m 2006 2280m 2161m 2007 2195.7m 2143.2m 2008* 2246m 2159m • ‘Dead Meat’, a low budget horror film was sold to many international territories by Cinema Vault, who also distributed the film in North America. The knock on effects of Irish films being viewed by international audiences is plain to see, where other cultural exports can benefit from the exposure. With technological advances regarding new distribution platforms such as video on demand (VoD), it is increasingly likely that Irish films over the coming years will reach a wider international audience than ever before. Industrial Impacts Economic Activity Source: IBEC Audiovisual Federation *estimate As film is an economic as well as a cultural enterprise we monitor the economic returns we achieve. IFB production loans 1993 – 2008 have a leverage factor of 1:10. For every 11 of IFB investment, 110 is generated from other sources. In 2006 the Irish audio visual spend in the economy had risen to 1161 million – this was the highest ever Irish audio-visual spend in the economy. Estimates for 2008 represent a high local independent sector spend at 1159 million. audio visual Industry Survey In 2008 the IFB embarked on a major industry survey in order to gauge the exact value, size and character of the Irish audio-visual content production industry. Following a tendering process we commissioned PricewaterhouseCoopers (PwC) to carry out this piece of research on our behalf. In the process we surveyed over 3500 freelance personnel and 300 companies involved in the sector. The results show: • T he overall value of the audio-visual content production industry is worth over 1550 million • T he industry employs over 6,000 individuals AV your say awareness campaign 19 • A udio-visual content production represents 0.3% of GDP • I t is highly integrated across all sections of the industry • I t comprises a highly educated workforce with 59% of people having reached degree level or higher • I t is comprised of highly motivated and committed individuals Industry Strategic Plan Following publication of the audio visual industry survey, we aim to facilitate an industry forum in early 2009 to create a strategic plan for the next phase of development of the industry. It will be a plan for the industry by the industry. The information provided by the publication of the survey together with this most recent progress review is intended to contribute to a strategy review. This will involve all stakeholders in the wider content production industry in order to produce a five year action plan and blueprint for Government and the industry for a new growth phase of the industry. “It is rare that a designer gets the opportunity to flex their talent three times on a single project. Rarer still, to believe that there are not the skills in Ireland to build a show of the magnitude of ‘The Tudors’. Pattern cutting, corsetry, jewelry, shoes, crowns – you name it we made it.” Joan Bergin, Designer and Emmy Winner, The Tudors Infrastructure World-class infrastructure is vital to the film industry in terms of competitiveness and delivery. In 2005 the IFB was informed that Ireland’s only large scale film studio production facility, Ardmore Studios was experiencing severe accumulated financial deficits and was likely to close. In response, following discussions with the company and the Department of Arts, Sport and Tourism, the IFB agreed to provide the company with direct funding in order that the situation be stabilised. We then commissioned PricewaterhouseCoopers to carry out a confidential study of film studio infrastructure and the economic and business conditions underpinning studio facilities. In addition the IFB’s International Production Fund was successful in helping to attract the major US TV series ‘The Tudors’ into Ireland in 2006, 2007, and 20 The Tudors filmed at Ardmore Studios 2008. The producers located the series in Ardmore Studios. Following delivery of the PWC report and various feasibility studies to the Department of Arts, Sport and Tourism, further discussions have taken place directly between the studios and the Department. ifb Production Activity The overall value of IFB supported production activity increased from the end of 2001 at 427.7 million to 4128.8 million at the end of 2008 – an increase of 465%. Regional Investment Ondine filmed on location in Cork The Regional Support Fund was established in 2004. It aims to encourage Irish filmmakers to shoot live action feature films and television drama outside the Dublin – Wicklow area. The cap for this fund increased from 1125,000 to 1250,000 per project. Since 2005, 28 Irish feature film and television projects with combined budgets of 183 million have generated a local expenditure of 118 million. The fund has achieved its original aim to extend the range of filming in locations across Ireland thus increasing overall spend on local labour, goods and services. Counties which have benefited from regional film production include: Clare Love And Savagery Cork Ondine, The Eclipse, The Wind That Shakes The Barley Donegal The Wakewood, A Shine Of Rainbows, Dead Long Enough, 48 Angels Galway Rasai Na Gaillimhe, Na Cloigne, Uncle Max II, Nothing Personal, Showbands, Summer Of The Flying Saucer, Aifric Kerry Ondine, The Wind That Shakes The Barley, The Running Mate, Kildare Wide Open Spaces, My Boy Jack Kilkenny Breakfast On Pluto Leitrim Shrooms Louth Puffball, Small Engine Repair Mayo The Daisy Chain Monaghan The Race, Middletown, Shrooms Offaly Eden Sligo Occi Vs The World, 32A’ Garage CICAE Art and Essai Cinema Prize winner at Cannes Film Festival filmed on location in Offaly 21 Chairman’s closing remarks The growth in activities initiatives and investments carried out by the IFB in the last four years is a direct result of the continued and committed financial support from the Minister and the Department of Arts, Sport and Tourism. It is their view that the industry continues to justify that support. Of course with progress comes ambition and the challenges that lie ahead to continue to increase the number and quality of Irish films and build sustainable and expanding Irish film enterprises are formidable. For this reason the efforts and achievements of the IFB remain a work in progress. We have some way to go to realize the ambition of creating an industry where Irish talent and Irish based enterprises increasingly not only own the equity in the work they create but also retain control of its world wide exploitation. We hope that the proposed Industry Strategy Forum due in the early part of 2009 will go some way to identifying the next steps towards achieving this goal. The total number of full-time staff in the Irish Film Board was established in 2001 at 16 and this resource has not changed since then. What has changed is that since 2001 the funding of the IFB has more than doubled increasing by 128% and this additional funding has resulted in a major increase in the number of activities, responsibilities, and total outputs. This recorded year on year increase in productivity has only been possible because of the enormous dedication, commitment and professionalism of every person working in the IFB. The work of all the industry bodies including, Screen Producers Ireland, the Screen Directors Guild of Ireland, the Irish Playwright & Screenwriters Guild, the IBEC Audio Visual Federation, Film Group of Unions are equally vital to maintaining the progress of the industry. The IFB can only be really effective for the industry in partnership with the industry. Where there are issues of common interest, the industry’s ability to present a united 22 front to Government and policy makers increases the impact ten fold. By statute the number of Board Members is seven and since the setting up of the Bord Scannán na hEireann/Irish Film Board it has been the practice of successive Minister’s to appoint Board Members from within the industry or related arts areas. This practice is not always the policy in State Boards but in the case of the IFB, I believe it serves the industry well that practitioners are prepared to give a considerable amount of their time to serving on the Board. “If the annual value of the domestic market today for content production is over half a billion Euro and directly employs 6000 people, which it is and does, that is a big enough base from which to build an industry with major export potential. Making a plan to achieve this is the challenge for the Board and the industry in the year ahead” James Morris, Chairman, Bord Scannán na hÉireann/ the Irish Film Board IRISH FILM BOARD / STATISTICS 2008 qui autem matrimonio iunctus est, cogitat ea 23 1 Irish Cinema Trends 2001 – 2006 2001 2002 2003 2004 2005 2006 322 326 329 335 352 401 25.21 25.40 25.59 25.85 25.76 26.43 4.16 4.44 4.40 4.29 3.99 4.20 15.94m 17.32m 17.43m 17.26m 16.40m 17.85m 283.04m 293.50m 297.50m 2100.90m 294.40m 2114.81m + 9.0% + 12.6% + 4.3% + 3.5% - 6.4% +21.6% 2001 2002 2003 2004 2005 2006 Screens 24,912 25,623 26,269 26,633 26,922 27,787 Average Ticket Price 26.31 26.64 26.57 26.78 26.88 25.97 2.45 2.43 2.29 2.42 2.15 2.20 926.86m 925.96m 877.70m 931.33m 833.06m 885.13m 25,127.59m 25,271.31m 24,985.60m 25,363.03m 24,777.44m 25,284.23m +12.8% +2.8% -5.4% +7.6% -10.9% +10.6% Screens Average Ticket Price Annual cinema attendance (frequency per capita) Admissions Gross Box Office Box Office Yearly Variance Source: Media Salles 2 European Cinema Trends 2001 – 2006 Annual cinema attendance (frequency per capita) Admissions Gross Box Office Box Office Yearly Variance Source: Media Salles – figures include EU and EEA member states 24 3 Financing breakdown of IFB Feature Film, Animation & TV Drama 2001 - 2007 *Other Irish financing includes Irish Bank Gap, Private Equity, Deferments and Producer Investment *Other international financing includes Bank Gap, US Studio Equity, EU Public Funding and ROW Equity Irish Film Board 12.21% Other International Financing 21.89% Section 481 (Net) 9.77% qui autem matrimonio iunctus est, cogitat ea Irish Broadcasters (TV) 3.12% German Co-production 4.71% Irish Broadcasters (Feature Film) 0.71% Canadian Co-production 5.97% Broadcasting Commission of Ireland 1.76% Eurimages 1.23% Other Irish Financing 8.33% International Sales 7.52% UK Tax Finance 4.11% Sale & Leaseback/ UK Tax Credits 3.05% UK Broadcasters 11.94% UK Screen Agencies 3.67% 25 4 IFB Project & Investment Analysis in feature film, tv drama and animation 2001 - 2008 The categories coverd are feature film, both indigenous and incoming co-productions, television and animation. 26 5 Net worth of the Irish Audiovisual Industry Includes feature film, independent television, and animation ALL FIGUReS are in millions Year Total Expenditure Irish Expenditure Non-Irish Expenditure Irish Expenditure % of Total Expenditure Net Benefit to the Exchequer 2001 2259.0 2141.6 2117.4 54.7% 223.6 2002 2190.9 2122.6 268.3 64.2% 221.2 2003 2320.2 2151.4 2168.8 47.3% 230.0 2004 2169.9 2106.7 263.2 62.8% 212.2 2005 2152.3 296.9 255.4 63.6% 216.8 2006 2279.9 2161.2 2118.7 57.6% 219.5 2007 2195.7 2143.2 252.5 73.2% 216.8 2008* 2246 2159 287 64.6% – Source: IBEC AudioVisual Federation *2008 figures estimated 6 Government Contributions to the IFB 2003 - 2009 The Oireachtas grant in respect of the IFB’s capital expenditure is funded under the Productive Sector Operational Programme and the Employment, Human Resources Development Operational Programme of the National Development Plan 2007 – 2013. Government Contribution 2003 2004 2005 2006 2007 2008 2009 Administration Grant 21,615,000 21,845,000 22,050,000 22,126,000 22,659,000 23,197,000 23,099,000 Capital Grant 29,153,000 210,000,000 212,400,000 215,000,000 217,000,000 220,000,000 217,317,000 – – 21,500,000 22,300,000 22,500,000 – – 210,768,000 211,845,000 215,950,000 219,426,000 222,159,000 223,197,000 220,416,000 Supplementary Total 27 7 Applications to the IFB 2002 - 2008 Year No. Applications No. of Applications Approved % of Successful Applications 2002 746 190 25.5% 2003 780 166 21.3% 2004 694 178 25.6% 2005 739 199 26.9% 2006 728 198 27.2% 2007 827 186 22.5% 2008* 733 149 20.3% *2008 figures until October Breakdown of applications to THE IFB 2006 - 2008 2006 2007 2008* No. of Succ. % Succ. No. of Succ. % Succ. No. of Succ. % Succ. App. App. App. App. App. App. App. App. App. Production Funding 41 24 58.6% 41 26 63.4% 35 22 62.9% Animation Production 6 4 66.6% 8 5 62.5% 4 4 100% Documentary Production 29 18 62.0% 41 29 70.7% 44 21 47.7% Development Fiction 311 94 30.2% 356 69 19.4% 193 44 22.8% Animation Development 5 4 80.0% 8 4 50% 12 4 33.3% Documentary Development 11 0 0% - - - - - - Completion 14 10 71.4% 21 11 52.4% 14 1 7.1% Schemes 249 22 8.8% 336 29 8.6% 409 31 7.6% Production Fund International 8 6 75.0% 6 4 66.6% 7 7 100% Regional Support Fund 4 2 50.0% 3 3 100% 10 10 100% Prints & Advertising 5 4 80.0% 7 6 85.7% 5 5 100% Multiple Project Development 45 10 22.2% Total 728 198 27.2% 827 186 22.5% 733 149 20.3% Category 28 *2008 figures until October 8 Competent Authority Co-production Certification The IFB also operates as Ireland’s Competent Authority for co-production certification. The table below illustrates the number of projects certified by the agency. Year Number Co-Production Countries 2001 11 UK (11), Germany (2), Italy (1), Portugal (1), Denmark (1) 2002 10 UK (10), Germany (1), Denmark (1), The Netherlands (1), Spain (1) 2003 9 UK (9) 2004 6 UK (6), Germany (1) 2005 7 UK (5), Germany (1), Denmark (2), France (2), Belgium (1), Canada (1) 2006 17 UK (13), Canada (3), Germany (2), Denmark (1), Portugal (1), Spain (1), France (1), Sweden (1), Hungary (1) 2007 6 UK (3), Canada (1), France (1), Spain (2), Germany (1), Denmark (1), Finland (1) 2008 11 Canada (5), UK (3), Germany (2), France (1), Spain (1) *N.B. Not all of these projects are in receipt of IFB funding. The number certified reflects bi-lateral & multi-lateral co-productions. 9 Eurimages Eurimages, founded by the Council of Europe, provides production finance for European co-productions. Ireland’s Contribution Funding Received for Irish Projects 2003 2004 2005 2006 2007 2008 2195,558 2222,560 2242,639 2263,067 2283,654 2278,346 - 2890,000 21,130,000 21,216,000 21,100,000 21,120,000 10 Leverage of IFB Production Finance BSE/IFB production investment outlays have a leveraging factor of approximately 1:10, as the 271.04 million worth of production loans in feature films, TV drama & Animation between 1993 – 2007 stimulated production worth 2681.20 million. 11 Cumulative Strike Rate of Scripts Developed Years Projects Developed Projects Produced Strike Rate 1993 – 2008* 873* 111 12.7% *Figures up until September 2008 29 12 Irish cinema releases of IFB Films 2002 - 2008 Category 2002 2003 2004 2005 2006 2007 2008 Shorts 3 11 13 3 5 3 5 Features 5 7 10 9 8 9 10 13 IFB Box Office The following is a listing of the highest grossing IFB films at the Irish box office in the year 2007. Film Distributor Box Office 1 The Simpson’s Movie Fox 26.14m 2 Shrek the Third Paramount 25.69m 3 Harry Potter and the Order of the Phoenix Warner Bros. 23.94m 4 Spider-Man 3 Sony 23.51m 5 Pirates of the Caribbean: At World’s End Walt Disney Co. 23.37m 6 The Bourne Ultimatum Universal 23.06m 7 Transformers Paramount 22.97m 8 Ratatouille Walt Disney Co. 22.92m 9 Die Hard 4.0 Fox 22.57m 10 Knocked Up Universal 22.30m Source: Nielsen EDI The following is a listing of the highest grossing IFB films at the Irish box office Film Distributor Box Office 1 Mamma Mia! Universal 26.43m 2 The Dark Knight Warner Bros. 26.30m 3 Sex and the City Entertainment 24.14m 4 Indiana Jones and the Kingdom of the Crystal Skull Paramount 23.64m 5 Kung Fu Panda Paramount 23.14m 6 In Bruges Universal 23.03m 7 Hancock Sony 22.89m 8 Quantum of Solace Sony 22.89m 9 High School Musical 3: Senior Year Walt Disney Co. 22.47m 10 Wall-E Walt Disney Co. 22.25m Source: Nielsen EDI Figures up until 09/11/08 30 14 DVD RETAIL The following is a listing of the top 10 feature film DVD retail sales 2007. Film Distributor 1 Happy Feet Warner 2 The Simpson’s Movie Fox 3 Casino Royale Sony 4 High School Musical 2 Walt Disney Co. 5 Transformers Paramount 6 Shrek the Third Paramount 7 Borat Fox 8 The Departed Entertainment 9 Harry Potter and the Order of the Phoenix Warner Bros. 10 The Wind That Shakes the Barley Pathe Source: Chart Track The following is a listing of the top 10 Irish feature film DVD retail sales 2007. Film Distributor 1 The Wind That Shakes the Barley Pathe 2 The Field Ferndale Films 3 Michael Collins Warner Bros. 4 My Left Foot Ferndale Films 5 The Van Fox 6 Adam and Paul Clarence 7 The General Warner Bros. 8 Once Icon 9 Dancing at Lughnasa Ferndale Films 10 The Commitments Fox Source: Chart Track 31 15 tv viewing figures - rte ireland on screen season june 2008 L_[m_d]<_]kh[i_dÉ&&&i )+& )&& (+& (&& '+& '&& +& & =ebZ\_i^ C[ceho :[WZBed] ;dek]^ Ied]<eh7 HW]]o8eo 7]d[i 8hemd[ 9hki^fhee\ >[WZhki^ >) 7ZWc FWkb :[WZ 8eZ_[i If_dJ^[ 8ejjb[ JhekXb[ M_j^I[n Bel[ HW][ 9ekdjho Ied]<eh7 HW]]o8eo 7]d[i 8hemd[ 9hki^fhee\ >[WZhki^ >) 7ZWc FWkb :[WZ 8eZ_[i If_dJ^[ 8ejjb[ JhekXb[ M_j^I[n Bel[ HW][ 9ekdjho <_bcJ_jb[ 7kZ_[dY[I^Wh[_d )& (+ (& '+ '& + & =ebZ\_i^ C[ceho :[WZBed] ;dek]^ <_bcJ_jb[ <_bcim[h[i^emdWj/$)&ed<h_ZWod_]^jedHJ;' <_bcim[h[i^emdX[jm[[d'&$&&WdZ''$)&edIWjkhZWod_]^jedHJ;( <_bcim[h[i^emdW\j[h''$)&edIWjkhZWod_]^jedHJ;( HdjgXZ/GI:$C^ZahZc:9> 32 design_www.reddog.ie