FASHION // ACCESSORIES
FRAGRANCE // COSMETICS // BEAUTY
WINE AND DINE // social scene
AND MUCH MORE...
MEDIA KIT 2015 LABELMAGAZINE.COM.AU
ABOUT LABEL MAGAZINE
DEMOGRAPHICS
Living ARRANGEMENTS
LABEL represents a new industry platform showcasing the
best in fashion, style, beauty, and lifestyle with brand building
design and imagery.
Female 76%
Renting 51%
Male 24%
Own Property 34%
LABEL is fast becoming one of Australia’s prime fashion
and lifestyle titles. This premium quality, quarterly fashion
publication appeals to today’s most powerful consumers.
SOCIOECONOMIC
INCOME
AB 34%
Under 20,000 3.9%
C
31%
20,000 - 29,000 14%
LABEL offers a fresh approach to fashion, dining and lifestyle.
LABEL attracts new names, established prestige brands,
and style setters.
D
21%
30,000 - 39,000 19%
E
14%
40,000 - 49,000 19.1%
LABEL MARKETING
14-17 4.3%
18-24 19%
25-34 34%
35-49 29%
Clothing $1800
50+ 13.7%
Cosmetics $190
BUYING POWER
(AVERAGE SPEND PER MONTH)
2000
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Luxury is no longer a fantasy...
Luxury is no longer a fantasy...
6
f you are an iconic Australian beauty brand that is conquering
the fashion and beauty world, it is only fitting that you should
link with a name, face and body that is an iconic fixture in the
modelling world. In a marriage made in marketing heaven, ModelCo,
the producer of award winning tanning, beauty and sun care solutions,
has signed the face of our generation, Rosie Huntington-Whiteley,
to be their global ambassador. “It’s an honour to be the face of such
an iconic Australian beauty brand,” said Rosie when the deal was
first announced. “ModelCo’s innovative, dual purpose, glamour-on
the-go cosmetic and self-tanning products really resonate with my
lifestyle. As a model and actress my skin always needs the utmost
care so I am thrilled to be launching ModelCo’s incredibly effective
natural skincare range in Australia.”
A renowned lingerie model, Rosie is, as you would expect, a natural
stunner. Her long, lean body, golden locks, pouty lips and striking blue
eyes make her a natural in front of the camera. Her effortless looks
are further polished by her concise cosmetics kit. “I always prime my
skin with ModelCo Face Base as it makes my skin smooth and
keeps my makeup in place,” Rosie said. “When I’m not working I like
to keep it very simple. Something light like ModelCo BB Plus to even
out my skin tone topped off with lots of lashes.”
Born in Plymouth, England, Rosie is the eldest child of Fiona, a
fitness instructor, and chartered surveyor Charles. She, with her
younger siblings Toby and Florence, spent what many would describe
as an idyllic childhood with weekends spent on the family farm in
Devon. Nothing in that rural childhood suggested that she would be
drawn towards design, modelling and fashion. At just 15 years old,
she managed to get work experience at a London-based modelling
agency and within a year had landed her first job for Levi’s jeans.
That paved the way for her first big break, a shoot in New York for
Teen Vogue. Her looks, grace and natural charm soon had the young
Rosie making her catwalk debut alongside none other than Naomi
Campbell in New York in 2004.
She was in most respects the antithesis of the slightly masculine,
too skinny models of that time. Her healthy, outdoors look resonated
with agencies and clients alike, and over the next few years she did
campaigns for various high profile companies including Abercrombie
& Fitch. By 2006 her figure received the ultimate accolade, signed to
the celebration of the female form in lingerie super brand, Victoria’s
Secret. What ModelCo sees and has rewarded today was evident
back then – a healthy, natural beauty, who is approachable and
someone all women aspire to be like.
Modelling in lingerie would be the stuff of nightmares for most
women, but Rosie sees how her career took her down that path quite
differently. “It wasn’t a plan. It’s just naturally my look, I guess. I felt
empowered doing lingerie shoots. Lingerie is the ultimate feminine
buy and I love the feeling it gives women, the empowerment. I love
that it’s for women only and then men afterwards,” she explained
BEAUTIFUL RING DESIGNS AVAILABLE IN 10CT WHITE, YELLOW AND ROSE GOLD
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Rosie Huntington-Whiteley for ModelCo. Photographer: Simon Upton.
DISTRIBUTION
YEAR
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at the time. “The thing that I'm always mindful of is when that I'm
posing for an image is that it needs to empower me and women. I
want there to be a strength there, a strong sexiness in the final image.”
From that initial strut down the runway as a Victoria’s Secret
angel, the now 27 year-old Rosie’s career has hit the heights. Billed
as the next Kate Moss, she participated in a string of high profile
campaigns. Burberry came calling; she featured on the cover of
British Vogue for the first time; an Elle Style Award for Model of
the Year in 2009; in short her life became a hectic round of photo
shoots, travel, openings and appearances. Godiva, Miss Sixty, Prada,
Loewe and a nude shoot for the Pirelli calendar were just some of
the companies for whom she produced a range of images in that
time. She even had a photographer produce a series of images of
her in a book entitled “Ten Times Rosie.” Then in 2011 the ultimate
accolade for the schoolgirl who was teased about her looks came
when Maxim declared her as their No. 1 on the Hot 100 list.
For someone with an intimate knowledge of what lingerie should
look, wear and feel like she has signed a deal with traditional British
store Marks & Spencer to produce a range – Rosie for Autograph.
While it doesn’t guarantee to make every woman look like Rosie,
it has hit the mark with the buying public becoming a best-selling
lingerie brand, and in the process, making Rosie a lot of money.
“I wanted to make sure that whatever I put my name to made sense
for me and my career. I love Marks & Spencer; it’s so iconically
British. Everybody shops there, it doesn’t matter whether you’ve
got a massive income or not. It just told a nice story for me and I
bought my first bra from there.”
Today Rosie has it all. Fame, beauty, a Hollywood boyfriend of
four years Jason Statham, which is why she is the unique position
of being very, very particular about what she puts her name to and
which products she endorses. That attitude speaks volumes about
her decision to endorse an Australian brand in ModelCo, kicking it
off with their 2013/2014 summer campaign.
People who know and work with her are constantly amazed at
her professionalism; it is something she attributes to her mother.
She has spoken publicly how as children they were never allowed
to sit around playing games on the computer or lying about on the
couch. Unsurprisingly, maintaining her model complexion forms a
great part of her work ethic, along with hydration and rest. “I like
to ensure my skincare regime is simple yet effective, using products
that produce real results for my skin. I always start with my ModelCo
Gel Cleanser to lift away any impurities- I love the lightweight gel
formula. In the mornings I apply my ModelCo Instant Miracle
Booster which instantly firms my skin and invigorates my complexion.”
As for her bedtime routine, Rosie applies “a few drops of ModelCo
Rosehip Plus because I love the way my skin looks and feels the
morning after. Because travel and makeup are such big parts of my
life, my skin is quite sensitive. ModelCo Soothing Day & Night
Moisturiser is my go-to moisturiser as it calms and restores hydration
back into my skin.”
The latest range Rosie has fallen in love with is ModelCo CEO
and founder Shelley Barrett’s natural range of skincare products that
are essential for healthy, radiant skin. Free from chemicals, synthetic
ingredients, parabens, sulphates, silicones, PEGs and synthetic
colours, the creation process began after intensive customer
consultation. Rosie even carries her favourites from shoot to party.
“The secret to keeping my skin hydrated and replenished is with
ModelCo Replenishing Rose Mist Facial Mist,” she said. “I carry
this in my handbag at all times and give my skin a quick spritz for
instant refreshment.”
Since it was founded 13 years ago, ModelCo has achieved spectacular
global success with the brand now sold in five continents, 11 countries
and in over 3000 retailers. Who better to take such a natural product
to the world than a woman globally known for her organic approach
to life and work?
E ST.
IN
Her unique look has launched
as many campaigns as Helen of Troy
did ships. From Levi’s to ModelCo,
Label looks at the evolution of the
decade’s most iconic super model.
LABEL is a quarterly publication featuring fashion, dining,
and the celebrity lifestyle.
label magazine summer 2014
labelmagazine.com.au
ADVERT
Luxury is no longer a fantasy...
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DLOG ESOR DNA WOLLEY ,ETIHW TC01 NI ELBALIAVA SNGISED GNIR LUFITUAEB
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The ultimate in hair indulgence.
I deserve it.
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Luxury is no longer a fantasy...
Luxury is no longer a fantasy...
IN
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LEVEL 1, PACIFIC FAIR SHOPPING CENTRE, BROADBEACH
SECRETS PACIFIC FAIR
BEAUTIFUL RING DESIGNS AVAILABLE IN 10CT WHITE, YELLOW AND ROSE GOLD
FEATURING SECRETS SIGNATURE DIAMOND SIMULANTS
COMPARABLE IN COLOUR AND BRILLIANCE TO A FINE DIAMOND
PRICED FROM $495
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Fashion, Accessories, Jewellery
Cosmetics, Health, Beauty, Fragrance
Luxury goods
Travel, Motoring, Wining and Dining
Movies, Music, Books, Shows
Social Scene
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LABEL is proactive promoting the magazine, brand, and
readerships through a number of industries and events
relating to fashion, business, hospitality, entertainment,
music and film.
19.3%
cover story
E ST.
PROMOTION
60,000+ EDITORIAL
LABEL is a showcase of Australian fashion, style, and lifestyle.
Since launching in 2006 LABEL has gained market position
by taking a fresh approach to Australian style.
LABEL is strategically distributed to reach high-income
consumers in Queensland, New South Wales, and Victoria.
LABEL is presented to diners at high-end social events and
luncheons, fashion launches, wine makers’ dinner, motor
vehicle launches, and other major occasions designed to
attract people who can afford to enjoy prestige products
and services.
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LABEL readers dine out, indulge in quality wines, drive
beautiful cars, and live in stylish homes.
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LABEL is not left on newsagency shelves. Copies are
presented to people who enjoy shopping for fashion, dining,
accessories, and jewellery. LABEL sponsors fashion, business,
entertainment, music, and film events. The magazine is
promoted via selected print and electronic media including
www.labelmagazine.com.au.
AGE GROUP
Advertising Rates
ARTWORK
Casual
Charges/Proofs and Specifications
Full page colour $4,500
Half page colour $3,500
Third page colour $2,500
• Proof supplied in PDF format.
DPS $6,000
• Advertisers are responsible accuracy on proofing.
Back cover $7,000
• Changes and approvals required by email or fax.
Inside FC or Inside BC $6,000
Multiple booking rates on application. Run-ons available.
• Photography, artwork, copy writing, advertising design and
layout fees on application.
• Complete material supplied as press quality pdf (300 dpi)
• Document setup to final trim size (see page specifications)
Advertising deadlines
Publication Booking Deadline
Material Deadline
1 March 2015
1 February 2015
8 February 2015
1 June 2015
1 May 2015
8 May 2015
1 September 2015
1 August 2015
8 August 2015
1 December 2015
1 November 2015
8 November 2015
PAYMENT TERMS
CANCELLATIONS
10 per cent GST applies on all prices.
• Written
cancellations accepted seven days prior to booking
deadline. Cancellations after the booking deadline will be
charged at full rate.
Total cost per issue to be paid as follows:
• On contract one third total cost.
• With proof approval one third total cost.
SALES AND ADVERTISING ENQUIRIES
• On publication one third total.
Elizabeth Austin 0431 015 666
E elizabeth@labelmagazine.com.au
T 07 5591 7231 F 07 5538 5964
PO Box 8875 GCMC QLD 9726
DESIGN AND ARTWORK ENQUIRIES
E art@labelmagazine.com.au
EDITORIAL
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fashion
beauty
Bikini Atoll Grace Top and Harry Pant $99 and $89, bikiniatollswimwear.com
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MODELROCK Lashes Drama Fabulous
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Prepare, Tan and Maintain your bronze using Naked Tan’s cruelty-free, vegan, recyclable products.
Label loves the Goddess Gradual Tan, $27.99 nakedtan.com.au
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I create for the individual woman...my garments
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I look forward to dressing you – Sonia Stradiotto
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label magazine summer 2014
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Shu Uemura False Eyelash Applicator The unique
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Complete your look with spaQ’s organic spray tan for an
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label magazine summer 2014
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