Our know-how for your digital business
© 20steps | 2015
Our know-how for your digital business : professional services by 20steps
Looking to set up a digital business or equip your existing
one with the help of a flexible partner?
Do you have an idea for a digital product, but are still in
search of the strategic, technical and creative know-how
required for the rollout?
Would you like to ensure the sustainability and longevity of
your current digital business?
With professional services by 20steps you will have a
team of experts to hand, offering you digital know-how to
accompany your product from concept to implementation
on the market.
With our on-site product platform, bricks by 20steps,
we will develop and boost your digital business, creating a
product of unparalleled quality and cost-efficiency.
Process: step by step, brick by brick
PROTOTYPING &
CONSULTING & CONCEPT
MINIMAL VIABLE PRODUCTS
Ideation,
360° business consulting,
market analysis, product
management, concept and
creative services.
Rapid prototyping and market
research using Minimal Viable
Products (MVPs), based on
bricks by 20steps to
evaluate both the concept and
market analysis.
INTEGRATED
IMPLEMENTATION
Technical concept,
branding, design,
software development,
system integration,
content production,
quality management,
launch.
OPERATION & OPTIMISATION
Technical operation and
continuous optimisation of the
digital product, based on
bespoke, product-specific
statistics and user feedback
provided by control by
20steps.
Consulting & Concept: 360° Digital Business Consulting
We don’t just work on paper. As well as employing wellestablished product concepts, business models and
market analysis methods, we develop fully functional
initial versions of the product over the course of the
hands-on Rapid Prototyping process, consulting the
product design team all the while. In addition to our
consulting expertise, we also provide a complete roster of
creative services, from concept development to the
design process to a final, fine-tuned product concept and
layout.
We learn from you. What are your product’s
fundamental building blocks and the unique selling
points? Which distribution channels are you already
making use of, and what are your personal goals for the
product?
We synchronise your current portfolio and goals with
today’s market. Which market segments are relevant to
your product, which business models are well-tested,
which are risky? What are the parameters for the
creation and development for your digital business?
We calculate and develop product solutions that
correspond to your situation. What is the ideal model
for your business? How are the core product, its features
and its optimal position looking? Which distribution
channels are key, and how are income- and cost-related
concerns to be prioritised?
Rapid Prototyping & MVPs: building – measuring – learning
With the aid of the rapid prototype development, product
concepts are ready for evaluation at an early stage.
However, prototypes tend to be disposable: as soon as
focus groups are tested, the prototype often becomes
superfluous.
For this reason, 20steps adds an extra three steps:
At an early stage we create a Minimal Viable Product
(MVP), that is to say, a fully functional minimal version of
the eventual product, which can then be tested on the
market by real users.
The technical concept as well as the development of
branding and the product experience are both based on
actual user feedback and statistics, which are provided
by the MVPs.
The technical prototype, the MVP and the product in full
are all based on our bricks platform. This means that
the energy put into the implementation of the product’s
initial versions don’t go to waste once the product itself
is implemented — and the Time to Market is radically
reduced.
Fully integrated implementation: bricks by 20steps
Professionalism as much as anything means recognising
what one does not know. Or what others can do better. For
this reason, 20steps regularly collaborates with specialist
partners.
As general contractor, we assemble the best partners for
the development of your product, but it’ll be us at 20steps
who guarantee the success of your product.
Your advantage: the Full-Service-offer will include the
expertise of our specialist partners in addition to our
digital know-how.
Our implementation is always based on bricks by
20steps. This allows us to work cost-effectively on one
consistent platform, and enables us to focus your budget on
the customisation and quality of the product.
Operation & optimisation: statistics-based development
professional services by 20steps does far more than
simply develop the 1.0 version of your digital product.
We’ll gladly take over the technical operation of your
product. This will include Hosting and Operations. In
addition to this, our rigorous quality control quickly deals
with bugs and allows the product to be operated without a
hitch.
You can also count on us in terms of content production,
as well as in the areas of search engine optimisation and
marketing. We’ll also provide full services for subsequent
versions of your product, finding room for innovation
within development without being restricted by preexisting, rigid digital convention.
The control brick is integrated into all of your products.
This allows us to obtain statistics and figures as well as
user feedback, which then form the basis for the
continuous optimisation of your digital business.
Additionally, control affords all stakeholders a full and
transparent view of any developments, with
customisable live Dashboards and automatically
generated reports.
In this way, all subsequent versions of your product are
completely fact-based, according to the relevant KPIs.
This guarantees optimal budget management and and
effective prioritisation.
Let’s build something! What can we do for your digital business?
Be it a conversion-optimized Landing Page, a web-shop to be seamlessly integrated into your existing IT-landscape, or the
development of a leading digital offer in your area of the market that spans social media, mobile devices and the web,
we look forward to hearing your individual requests and requirements.
Smart as a Service: our bricks for your digital business
20steps provides you with an integrative platform of state-of-the-art business products. Each of our
bricks can stand alone, but together they unfold their magic. The bricks platform is continuously
being optimised and extended. Whether you are a small to medium company or a Big Digital
Business, with pages, found, control, workflow, shop, mobile, places and cloud you
always have the best answer to any digital challenge.
Your Websites: lightningfast and responsive
Your Data: encrypted on
German servers
Your KPIs: live,
everywhere and at all
times
Your Search: attuned to
your target group
Your Processes: smartly
automated
Your Shop: E-commerce
for all your products
mobile
places
Your high quality mobile
app for all devices
Editing, geocoding and
mapping of your POIs
Zimmerstraße 26 | Aufgang B, Dachgeschoss | 10969 Berlin
Tel. +49 (0)30 9940 400 00 | Fax +49 (0)30 9940 400 03
www.20steps.de | info@20steps.de