TM
Business Selling on eBay
Hosted by Patrick Jabal, Category Director
Today’s Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface
Ask questions by phone during Q&A session after presentation
Online polling during presentation
TM
2. About eBay, “The World’s Online Marketplace ”
eBay’s worldwide community of buyers and sellers
Product categories traded on eBay
Why eBay works
3. How eBay can help grow your business
Increase sales of in-season products
Move items that aren’t selling in your store
Liquidate out-of-season stock
4. Getting started with eBay’s Seller onRamp Program
eBay’s Seller onRamp Program (call 866-304-EBAY toll-free, live help to get you started)
Register for free
Start selling today
5. Success Story Videos
Evalueville (Opening up new channels)
xyzxyz
(Starting a new business)
6. Questions & Answers
eBay Proprietary & Confidential
TM
2
On-line Seminar Tips
• Ask questions at any time via online chat interface
• Ask questions by phone during Q&A session at end of
seminar. Dial 800-895-4682. Conference code: 7645039
• Real time polling before, during, and after presentation to
ensure we are giving you the information you need to be
successful!
TM
eBay Proprietary & Confidential
3
Today’s Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface
Ask questions by phone during Q&A session after presentation
Online polling during presentation
TM
2. About eBay, “The World’s Online Marketplace ”
eBay’s worldwide community of buyers and sellers
Product categories traded on eBay
Why eBay works
3. How eBay can help grow your business
Increase sales of in-season products
Move items that aren’t selling in your store
Liquidate out-of-season stock
4. Getting started with eBay’s Seller onRamp Program
eBay’s Seller onRamp Program (call 866-304-EBAY toll-free, live help to get you started)
Register for free
Start selling today
5. Success Story Videos
Evalueville (Opening up new channels)
xyzxyz
(Starting a new business)
6. Questions & Answers
eBay Proprietary & Confidential
TM
4
“The World’s Online Marketplace ”
TM
eBay’s Vision:
Provide a global online trading platform where
practically anyone can trade practically anything
TM
eBay Proprietary & Confidential
5
105 Million Registered Users and Growing
~100,000 registered users join eBay every day
105
Million
In December 2003, 1 in 3 US internet users came to eBay
1998
2000
2001
2002
Q1 Q2
Q3 Q4 Q1 1999
Q2 Q3 Q4 Q1
Q2 Q3 Q4 Q1
Q2 Q3 Q4 Q1
Q2 Q3 Q4 2003
Q1 Q2 Q3 Q42004
Q1
eBay Proprietary & Confidential
TM
6
Gross Merchandise Sales (GMS) Growing with New Users
$8.0
Billion
2003: $24 Billion in GMS
2004: $32 Billion annualized GMS run-rate
Transaction Velocity: $1,015 / second
Q1 Q2
Q3 Q4 Q1 1999
Q2 Q3 Q4 Q1 2000
Q2 Q3 Q4 Q12001
Q2 Q3 Q4 Q12002
Q2 Q3 Q4 Q1
Q2 Q3 Q4 Q1
1998
2003
2004
eBay Proprietary & Confidential
TM
7
Helping Businesses Like Yours in 28 International Markets
eBay’s Global Footprint
eBay Site
eBay site or majority investment
Minority investment
Americas
USA
Canada
Argentina*
Brazil*
Chile*
Colombia*
Ecuador*
Mexico*
Uruguay*
Venezuela*
Asia/Pacific
Australia
South Korea
New Zealand
Taiwan
China
Singapore
Hong Kong
*MercadoLibre sites
Global Sites
1998:
1
2000:
8
Today:
28
eBay Proprietary & Confidential
Europe
Austria
France
Ireland
Netherlands
Switzerland
UK
Belgium
Germany
Italy
Spain
Sweden
TM
8
New Categories are Developed with eBay Community
• 50,000 categories and growing
• Buyer & seller demand spark development of new categories
• 25 million listings at any point in time
Breadth
Categories
Depth
TM
eBay Proprietary & Confidential
9
Practical Items Now Far Outnumber Collectibles
US Sales Composition
1999
2003
TM
eBay Proprietary & Confidential
10
10 eBay Categories Exceed $1Billion GMS Globally
Q1-04 Annualized Gross Merchandise Sales ($B)
Motors (eBay’s automobile marketplace) $8.7
Computers & Networking
$2.6
Consumer Electronics
Books, Movies, Music
$2.5
$2.4
Clothing & Accessories
Sports
Collectibles
Home & Garden
Toys
Business & Industrial
$2.2
$2.0
$1.6
$1.6
$1.5
$1.1
* Figures are Global
eBay Proprietary & Confidential
TM
11
eBay Marketplace Meets Needs of Buyers and Sellers
Why Buyers
Use eBay
Why Sellers
Use eBay
•
•
Price & Value
• Selection &
Availability
• Experience &
Community
Marketplace
Liquid Market
• Better Economics
• New Customers
TM
eBay Proprietary & Confidential
12
Polling Question
Do you have a business that sells online?
Yes
No
TM
eBay Proprietary & Confidential
13
Today’s Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface
Ask questions by phone during Q&A session after presentation
Online polling during presentation
TM
2. About eBay, “The World’s Online Marketplace ”
eBay’s worldwide community of buyers and sellers
Product categories traded on eBay
Why eBay works
3. How eBay can help grow your business
Increase sales of in-season products
Move items that aren’t selling in your store
Liquidate out-of-season stock
4. Getting started with eBay’s Seller onRamp Program
eBay’s Seller onRamp Program (call 866-304-EBAY toll-free, live help to get you started)
Register for free
Start selling today
5. Success Story Videos
Evalueville (Opening up new channels)
xyzxyz
(Starting a new business)
6. Questions & Answers
eBay Proprietary & Confidential
TM
14
Selling on eBay is Easy
Learn how to Sell at www.ebay.com/education
1
Take digital photos of your product
2
Use the Sell Your Item Form to enter a title and
description, then upload your picture
3
Preview and confirm your item
Sell Your
Item Form
eBay Proprietary & Confidential
TM
15
Buying on eBay is Easy
Learn how to Buy at www.ebay.com/education
1
Search / Browse for the item
2
Place a bid or Buy It Now
3
Checkout and Pay
eBay Proprietary & Confidential
TM
16
Deciding What to Sell, Where to List, How to Price
Learn how to Search at www.ebay.com/education
•
Start by searching eBay to
find items similar to yours
•
Browse through categories
to understand which
category is best for your
products
•
Pay attention to:




Prices & policies
Listing titles
Item descriptions
Item pictures
Search
Browse
Search
TM
eBay Proprietary & Confidential
17
Research Products on eBay Through “Completed Item” Search
Example: “apple ipod mp3 player”
TM
eBay Proprietary & Confidential
18
Research Products on eBay Through “Completed Item” Search
Example: “apple ipod mp3 player”
TM
eBay Proprietary & Confidential
19
Primary Selling Formats on eBay
Fixed Price
Dynamic Price
Hybrid Fixed/Dynamic
Place Bid >
Place Bid >
More Than 28% of eBay Transactions
are from Fixed Price Listings
TM
eBay Proprietary & Confidential
20
Polling Question
Have you used eBay?
For Buying
For Selling
For Buying & Selling
Have not used eBay
TM
eBay Proprietary & Confidential
21
What Does eBay Cost?
3 Basic Seller Fees
Insertion Fee
(required - sliding scale)
Feature Fee
(optional - tools to make your listing stand out)
Final Value Fee (required, but only if item sells – sliding scale)
Examples based on successful transactions (no feature fees)
$
$
$
Start Price
25.00
250.00
2,500.00
End Price
eBay Fees
$
50.00 $
3.20
$
500.00 $
17.97
$ 5,000.00 $
92.92
% of End Price
6.4%
3.6%
1.9%
Other Costs (optional)
Hosting an eBay Store
PayPal payment services
eBay Proprietary & Confidential
TM
22
eBay is Sales Channel Across Full Product Lifecycle
Product launches
New - in-season
Closeouts
Used
Limited runs
Returns
Refurbished
Collectible
new/scarce
in-season retail
• Acquire new consumer and
business customers
• Test demand for new products
• Sell more with less inventory
(turn inventory in less than 10 days)
end-of-life
used/vintage
• Increase sales of in-season products
• Get more for product returns
• Liquidate out-of-season stock
• Move items that aren’t selling through
other sales channels
TM
eBay Proprietary & Confidential
23
Today’s Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface
Ask questions by phone during Q&A session after presentation
Online polling during presentation
TM
2. About eBay, “The World’s Online Marketplace ”
eBay’s worldwide community of buyers and sellers
Product categories traded on eBay
Why eBay works
3. How eBay can help grow your business
Increase sales of in-season products
Move items that aren’t selling in your store
Liquidate out-of-season stock
4. Getting started with eBay’s Seller onRamp Program
eBay’s Seller onRamp Program (call 866-304-EBAY toll-free, live help to get you started)
Register for free
Start selling today
5. Success Story Videos
Evalueville (Opening up new channels)
xyzxyz
(Starting a new business)
6. Questions & Answers
eBay Proprietary & Confidential
TM
24
Grow Your eBay Business with Free Expert Help
eBay Seller onRamp
Learn how to start selling on eBay, faster and more easily than ever!
About Seller OnRamp
•
•
•
Series of phone calls with eBay selling expert (average call length is 30min)
Step-by-step instructions on becoming a successful seller on eBay
Personalized guidance and selling tips
The Seller OnRamp curriculum
•
•
•
•
•
•
Getting Your Business Started on eBay
Selling Strategies
Listing and Managing your Items
Marketing and Merchandising
Scaling your eBay Business
Personalized eBay Business Review
eBay Proprietary & Confidential
TM
25
eBay Seller OnRamp
Call Toll Free
1-866-304-EBAY
Between the hours of 7 – 4 PT / 10 – 7 ET
Free with the referral code you used for this seminar
TM
eBay Proprietary & Confidential
26
Today’s Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface
Ask questions by phone during Q&A session after presentation
Online polling during presentation
TM
2. About eBay, “The World’s Online Marketplace ”
eBay’s worldwide community of buyers and sellers
Product categories traded on eBay
Why eBay works
3. How eBay can help grow your business
Increase sales of in-season products
Move items that aren’t selling in your store
Liquidate out-of-season stock
4. Getting started with eBay’s Seller onRamp Program
eBay’s Seller onRamp Program (call 866-304-EBAY toll-free, live help to get you started)
Register for free
Start selling today
5. Success Story Videos
Evalueville (Opening up new channels)
xyzxyz
(Starting a new business)
6. Questions & Answers
eBay Proprietary & Confidential
TM
27
Polling Question
Do you plan to sell on eBay as a business?
Yes
No
TM
eBay Proprietary & Confidential
28
Today’s Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface
Ask questions by phone during Q&A session after presentation
Online polling during presentation
TM
2. About eBay, “The World’s Online Marketplace ”
eBay’s worldwide community of buyers and sellers
Product categories traded on eBay
Why eBay works
3. How eBay can help grow your business
Increase sales of in-season products
Move items that aren’t selling in your store
Liquidate out-of-season stock
4. Getting started with eBay’s Seller onRamp Program
eBay’s Seller onRamp Program (call 866-304-EBAY toll-free, live help to get you started)
Register for free
Start selling today
5. Success Story Videos
Evalueville (Opening up new channels)
xyzxyz
(Starting a new business)
6. Questions & Answers
eBay Proprietary & Confidential
TM
29
TM
Live Questions
eBay Agriculture
Facts At-A-Glance
 Based on Q1 2004 annualized results, the current category run-rate is $110 million in global
gross merchandise sales, representing a 181% increase year over year.
 There are over 14,000 agriculture equipment and supplies listings at any given time, including
tractors and parts, implements, livestock supplies and equipment, vintage farm equipment,
trailers, utility vehicles and manuals.
o Over 4,500 modern tractors and tractor parts listings
o Over 1,600 livestock supplies and equipment listings
o Over 5,000 vintage or antique tractor listings
 169 sub-categories available within the Agriculture category
 The following sell every day in eBay’s Agriculture category:
o 349 parts for modern tractors
o 131 livestock supplies and equipment items
o 93 antique Farmall tractors, parts and manuals
o 67 stationary engines and accessories
o 61 farm implements
o 42 modern John Deere tractors and related items
 John Deere tractors, Kubota tractors and tractor parts are the fastest growing eBay Agriculture
categories.
 Top selling brands in the Agriculture category include: John Deere, CNH, Kubota, Ford,
Massey Ferguson, Farmall, Yanmar, Wahl, Oster, Sunbeam, Parmak, Ivomec, Kohler and many
others.
 Farm and ranch buyers find a great selection of new, like-new and used tractors, tractor parts,
livestock supplies and equipment, and vintage tractors; and sellers access a global audience of
nearly 105 million registered users on eBay!
 Agriculture buyers on eBay tend to be cost-conscious farmers, ranchers, used equipment dealers
and other agriculture professionals and enthusiasts.
 Agriculture sellers on eBay include farmers, ranchers, new and used agriculture equipment
suppliers and many others.
eBay Business: Industrial Supply, MRO
Facts at a Glance
MRO/Industrial Supply Category
 Annual gross merchandise sales of over $55mm, based on Q3 2003 data.
 Growing over 124% year-over-year, based on Q3 2002 and Q3 2003.
 Currently more than 22,000 Industrial Supply, MRO listings at any given time, including
electrical equipment, generators, compressors, safety & security items, material handling
equipment (such as forklifts) and professional tools.
o More than 3,000 items available in electrical equipment, more than 2,500 in safety &
security and more than 1,000 in material handling.
 Over 10,000 successful transactions a week.
o Our community sells 35 generators a day.
o More than 15 forklifts sell every day.
o Over 10 pieces of industrial automation equipment sell every hour.
o A professional tool sells every 30 seconds.
 Buyers include: small retail and service companies, industrial companies, contractors and
hobbyists.
 Sellers include: business and individual end-users, equipment dealers and manufacturers.
 Brands include: Allen-Bradley, Clark, Ingersoll-Rand and Mitsubishi.
Benefits to eBay Business Buyers
 Selection, savings and convenience: Great deals on high-quality used products available anytime,
anywhere, with various pricing formats (auction-style and fixed price).
 Competitive advantage: Significant cost savings allows buyers to preserve capital.
 Improved cost recovery: Idle assets can be sold for cash.
Benefits to eBay Business Sellers
 Customer acquisition: Sellers go beyond their geographic reach, accessing a universal audience
and difficult-to-reach buyers.
 Cost-effective: It costs between $0.30 and $3.30 to list a product on eBay, and final seller costs
average only 5 to 7% of the selling price.
 Increased revenues: Sellers realize higher prices compared to alternative channels.
eBay Books
Facts at a Glance
 eBay Books is a rapidly growing business. US gross merchandise sales in books grew 29% Year
over Year in Q1 2004 and growth is accelerating.
 eBay Books is a dynamic marketplace. There are over 700,000 books listed on the site at any
given time
 eBay has an incredible selection of books. On any given day, there are
o over 70,000 collectible books
o over 400,000 fiction, nonfiction, and textbooks available
o over 3000 books on how to collect books
o over 400 books on how to care for your pet bird
 A book sells on eBay every 2 seconds
 In the eBay Books Category:
o A textbook sells every 38 seconds
o A wholesale “lot” sells every 9 minutes
o An audiobook sells every minute
o A collectible book sells every 34 seconds
 The bestselling books on eBay can always be found at:
o http://product.ebay.com/ws/product/SingleDomainPBS?poqry=&povcs=1388&poi
av=1
 There are enough book listings on eBay to give five to each child that visits the New York City
Public Library any day of the week
 Of all listings on all of eBay, less than 1/100th of 1 percent result in a confirmed case of fraud
eBay Cell Phones & Portable Audio
Facts At-A-Glance
 Based on Q1 2004 annualized results, the current category run-rate is $378 million in U.S. gross
merchandise sales, representing a 49% increase year over year.
 There are over 255,000 Cell Phone & Portable Audio category listings on the eBay US site at
any given time, including cell phones and accessories, pda’s and accessories, mp3 players and
accessories, telephones and pagers, and radios (cb, ham and shortwave).
o Over 174,000 cell phone and accessory listings
o Over 31,000 pda and accessory listings
o Over 19,000 mp3, portable audio related listings
o Over 10,000 telephone and pager listings
o Over 16,000 radio (cb, ham and shortwave) listings
 The most popular Cell Phone & Portable Audio brands on eBay include Apple, Archos, Bose,
HP, Motorola, Nokia, Sony Ericsson, Palm, Polaroid, Rio, Samsung, Sony Ericsson etc.
 There are over 200 different phone models available on eBay
 Each day on eBay:
o 2,500 cell phones are sold
o 1,000 chargers are sold
o 1,065 pda’s are sold
o 933 mp3 players are sold
o 900 batteries are sold
 Currently 40% of all Cell Phone & Portable Audio products are sold at fixed price (no bidding
required)
 More than 15 cell phone antennas sell every hour on eBay
 More than 20 cell phone cases sell every hour on eBay
eBay Clothing, Shoes & Accessories
Facts At-A-Glance

At the end of Q1 2004, eBay reported having:
o Nearly 105 million users
o More than 50,000 categories
o A global presence in 28 international markets, including the United States
o A record number of 328 million listings

In 2003, eBay Clothing, Shoes & Accessories (US) grew 56 percent to become a $659 million business (which
represents 8 percent of total online apparel sales)!

In 2003, CSA delivered $1.8 billion in worldwide annualized GMS

In Q1-04, the eBay Clothing, Shoes & Accessories business grew 59% to $233.7M in gross merchandise sales
over Q1-03.

In Q1-04, the eBay Clothing, Shoes & Accessories business grew 14% over the Holiday quarter, Q4-03.

eBay Clothing, Shoes & Accessories is ranked the #1 fashion site in terms of both unique visitors and page
views by Neilsen/Netratings.

At any given time, more than 1.4M items are for sale in the category.

More than 50 percent of the items available on eBay Clothing, Shoes & Accessories are new, up from 15
percent in 2001.

Fixed price sales contribute to over 25% percent of overall eBay Apparel sales.

In March 2004, Louis Vuitton was the #1 searched term across all of eBay – with over 2.1M searches. In the
top 10 searches across eBay, 6 were fashion/apparel related: LV, Coach, Abercrombie, Gucci, Shoes, & Nike.

Every day across eBay there are:
o Over 18,000 keyword searches for “dress”
o Over 25,000 keyword searches for Tommy Hilfiger
o Over 34,600 keyword searches for Gucci
o Over 28,000 keyword searches for Chanel
o Over 7,000 keyword searches for Kenneth Cole

Every minute on eBay:
o 80 pieces of men’s & women’s clothing are sold
o 15 women’s handbags & accessories are sold
o 11 pairs of women’s shoes are sold

The most expensive item sold in 2003 was a multicolor Louis Vuitton Murakami Speedy 30 bag that sold for
$50,831 in August.

93% percent of listings in CSA offer payment through PayPal (the highest of any meta category on eBay), giving
incredible convenience to buyers and sellers.
eBay Collectibles
Facts At-A-Glance
 eBay US Collectibles Gross Merchandise Sales totaled $1.7 billion in 2003.
 eBay attracts more unique visitors from collectors than any other collector-related site on the
Internet.
 eBay Collectibles is a dynamic marketplace with more than 2.6 million collectible items available
on any given day.
 Interesting Collectibles items that have sold in the past include:
o Fishing lure for $31,858
o Enron Stock Certificates were selling for $15
o Original artwork to “Superman Daily” for $115,000
o Maxfield Parrish painting for $300,000
 Sales per hour:
o More than 3,700 Collectibles items (i.e. Collectibles Meta)
o More than 600 Coins
o More than 240 Stamps
o More than 10 Pez Dispensers
 Each month on eBay:
o More than 5,700 lunch boxes are sold.
o Mope than 199,000 Comics are sold
o More than 7,100 Pez Dispensers are sold.
 There are 3,500 Collectibles categories on eBay
 eBay collectors are more active in their hobbies than non-eBay collectors
o eBay collectors have more collections than non-eBay collectors
o eBay collectors have larger collections than non-eBay collectors
o eBay collectors spend more time and money on their collections than non-eBay
collectors
 Collectors who use eBay believe the site made collecting easier (85%) and also contributed to
collecting being fun again and a cool thing to do (63%).
 eBay has become such a part of the collecting that even eBay items are being collected
Note – all aggregate stats include the Collectibles-meta, Pottery & Glass, Coins, and
Stamps. Stats do not include Sports Memorabilia, Toys, or Movie Memorabilia.
eBay Computers
Facts At-A-Glance
 eBay Computers is a $2.6 Billion business globally.
 eBay Computers is a dynamic marketplace. Over 360K computer-related listings are available
on any given day.
 45 percent of the items for sale within eBay’s Computer category are brand new.
 In one month, more Computer-related items are sold on eBay than there are people living in
San Francisco.
 A Laptop is sold every 45 seconds on eBay.
 A Desktop Component is sold every 15 seconds on eBay.
 A Drive is sold every 30 seconds on eBay.
 A Printer is sold every 45 seconds on eBay.
 A Desktop is sold every 90 seconds on eBay.
 As many PCs are sold on eBay in one day to equal 6 times the number of cities in the state of
California.
 Enough monitors are available on eBay in any given moment to give to every person who
competed in the 2002 Winter Olympics.
 Some of the top brands on eBay Computers are Dell, IBM, HP/Compaq, Toshiba & Sony.
eBay Construction
Facts At-A-Glance
 Based on Q1 2004 annualized results, the current category run-rate is $160 million in global
gross merchandise sales, representing a 110% increase year over year.
 There are over 16,000 Construction category listings on the eBay US site at any given time,
including skid steers, backhoes, compactors, trenchers, air and power tools, building materials,
trailers, construction equipment parts, attachments and manuals.
o Over 5,000 contractor tools and accessories listings
o Over 3,300 building materials listings
o Over 3,000 heavy equipment and parts listings
o Over 1,500 light equipment listings
 218 sub-categories available within the Construction category
 The following sell every day in eBay’s Construction category:
o 44 hammer or rotary hammer drills
o 42 heavy equipment parts
o 30 concrete, masonry or tile saws
o 28 skid steer loaders or attachments
o 20 total stations, transits or theodolites
o 17 breakers and demolition hammers
 Skid steers, backhoes and power tools are the fastest growing eBay Construction categories.
 Top selling brands in the Construction category include: Bobcat, DeWalt, Case, Greenlee,
Hilti, Topcon, Ridgid, Paslode, Milwaukee, Stihl, Bosch, Wacker, Partner, Hitachi, Kubota,
Ditch Witch, Vermeer and many others.
 Construction buyers find a great selection of new, like-new and used tools, light equipment,
heavy equipment and building materials; and sellers access a global audience of nearly 105
million registered users on eBay!
 Construction buyers on eBay tend to be cost-conscious small and medium-sized contractors
representing a wide range of trades including concrete/asphalt/paving, masonry, excavation,
plumbing, HVAC, utilities, remodeling and other construction professionals.
eBay Consumer Electronics
Facts At-A-Glance
 eBay Consumer Electronics is a rapidly growing business. Over the last year, gross merchandise
sales grew 24 percent.
 eBay Consumer Electronics is a dynamic marketplace. Over one million consumer electronicsrelated items are available on any given day.
 45 percent of the items for sale on eBay Consumer Electronics are brand new.
 In one month, more Consumer Electronics-related items are sold on eBay than there are people
living in San Francisco.
 A car audio or video product is sold every 20 seconds on eBay.
 A PDA is sold every 30 seconds on eBay.
 An MP3 player is sold every two minutes on eBay.
 A plasma TV is sold every 12 minutes on eBay.
 eBay sells enough amplifiers in one week to power the speakers in 4,000 cars.
 Each month on eBay:
o More than 33,000 PDAs are sold.
o More than 19,000 subwoofers are sold
o More than 17,000 MP3 players are sold.
o More than 13,000 DVD players are sold.
o More than 12,000 car CD/MP3 players are sold.
o More than 5,000 2-way radios are sold.
o More than 2,500 spy cameras are sold.
 Enough televisions are sold on eBay in one day to broadcast every single Simpson’s episode
aired since 1989.
 As many DVD players are sold on eBay in one day as there are cities in the state of California.
 Enough portable MP3 players available on eBay in any given moment to give to every person
who competed in the 2002 Winter Olympics.
 You could hang a plasma TV on every wall of every one of the 132 rooms in the White House
with the quantity of plasma televisions for sale on eBay in any given moment.
eBay Gaming
Facts At-A-Glance
 eBay Gaming is a dynamic marketplace with 190,000 gaming items available on any given day.
 In one month, over 600,000gaming items are sold on eBay.
 8 games sell every second on eBay.
 2 gaming consoles sell every minute on eBay.
 Over 100,000 PS2 items are available monthly on eBay
 There are over 65,000 online internet gaming items available for sale on eBay monthly
 Every day, over 36,000 new video game listings are added for sale on eBay.
 60% of items in the Gaming category are listed in a fixed price format for quick purchases.
 Search any day within Video Games for any of these brands and discover
o over 57,000 Playstation items
o over 16,000 Xbox items
o over 9,000 N64 items
o over 6,700 Diablo items
o over 3,500 Mario items
 Of all listings on all of eBay, less than 1/100th of 1 percent result in a confirmed case of fraud.
eBay Home & Garden Category
Facts At-A-Glance
 eBay Home & Garden attracts more unique visitors than any other home-related site on the
Internet (March 2004, Nielsen//NetRatings).
o eBay Home & Garden received eleven million unique visitors in March 2004.
 eBay Home is a dynamic marketplace. There are 900,000 listings at any given time and 160,000
new listings on any given day in the Home category.
 Sixty percent of the items for sale on eBay Home are new. Forty percent are considered used,
vintage and/or antique.
 A table lamp is sold every six minutes on eBay.
 A knife or cutlery set is sold every four minutes on eBay.
 A kitchen small appliance is sold every minute on eBay.
 A dog supply item is sold every 45 seconds on eBay.
 A scrapbooking item is sold every 12 seconds on eBay.
 Each week on eBay:
o More than 16,000 Power Tools are sold.
o More than 11,000 Nursery Items are sold.
o More than 3,600 Comforters & Duvets are sold.
o More than 1,500 Shower Curtains are sold.
o More than 400 Refrigerators & Freezers are sold.
 Many name brand manufacturers and retailers now sell home-related products directly on eBay,
including Kitchen-Aid, Disney, Stanley, Sears and SureFit.
eBay Jewelry & Watches
Facts at a Glance
 Jewelry & Watches are two of eBay’s original categories
 In 2003, eBay sold more than $1.3 billion in Gross Merchandising Sales of Jewelry and
Watches becoming one of eBay’s latest billion dollar categories.
 At any given time, more than 800,000 Jewelry & Watch items are for sale on the site.
 Diamond jewelry and watches comprise more than 50% of the eBay Jewelry and Watch
business.
 Diamond rings and charm bracelets are the two of fastest growing categories in Jewelry &
Watches
 In the Jewelry and Watches category:
o 35 items sell each minute
o a diamond ring, a pair of diamond earrings and a piece of fine vintage jewelry sell
every 2 minutes
o 3 watches and 1 loose diamond sell every minute
 On the eBay site, users can access the services of two of the jewelry industry’s leading trade
groups – IGI and GIA – which provide valuable information, guidance and appraisals to
buyers, sellers and visitors to the category.
 Each Week::
o 3,500 loose diamonds are for sale on eBay
o 20,000 diamond rings are for sale on eBay
o 8,500 pair of diamond earrings are for sale on eBay
o 4,250 diamond bracelets are for sale on eBay
 Each Day:
o there are 3,500 Tiffany jewels on the site
o there are 834 Cartier jewels on the site
o there are 381 David Yurman jewels on the site
o there are 158 Bulgari jewels on the site
o there are 178 canary diamonds
eBay Metalworking
Facts At-A-Glance
 Based on Q1 2004 annualized results, the current category run-rate is $112 million in global
gross merchandise sales, representing a 66% increase year over year.
 There are over 26,000 Metalworking category listings on the eBay US site at any given time,
including machine tools and machine tool accessories, metal fabrication machinery, inspection
and measurement instruments, cutting tools, welding equipment and supplies, and raw materials
(stainless steel, aluminum, brass, titanium, etc.)
o Over 4,800 machine tool accessories listings
o Over 3,900 machine tools, fab machines and related items listings
o Over 3,800 welding equipment and supplies listings
o Over 3,000 inspection and measurement listings
 204 sub-categories available within the Metalworking category
 The following sell every day in eBay’s Metalworking category:
o 259 toolholding and workholding items
o 107 welders and cutters
o 96 lathes and related items
o 95 raw materials items
o 94 carbide inserts
o 69 micrometers
o 22 grinding machines and related items
 Top selling brands in the Metalworking category include: Miller, Lincoln, Bridgeport, South
Bend, Hardinge, Starrett, Mitutuyo, Kennametal, Monarch, Atlas, Haas and many others.
 Metalworking buyers find a great selection of new, like-new and used machine tool accessories,
inspection equipment, welding equipment and supplies, as well as used machine tools and fab
machines; and sellers access a global audience of nearly 105 million registered users on eBay!
 Metalworking buyers on eBay tend to be cost-conscious small and medium-sized businesses
such as machine shops and metal fabrication plants; buyers also include home hobbyist
machinists, welders, fabricators, and other professionals in the metalworking trades
eBay Music
Facts At-A-Glance
 Over 550,000 music items - including CDs, Records, Cassettes and Music Memorabilia - are
available on eBay at any given time:
o 13 CD’s are sold every minute
o 5 Records are sold every minute
o Over 380,000 music buyers in a given month
o If you lined up all of the CD’s listed on eBay on any given day you could cover twice
the length of Manhattan
o If all the CD's listed on eBay at any time were stacked on top of each other, they
would be more than twice as tall as the Empire State Building.
 The Top Selling CDs for the First Quarter of 2004, based on successful listings in which eBay’s
Catalog was used, are:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Artist
Beyonce Knowles
Norah Jones
Matchbox Twenty
Evanescence
Jessica Simpson
Train
Justin Timberlake
Christina Aguilera
John Mayer
Josh Groban
Title
Dangerously In Love
Come Away With Me
More Than You Think
You Are
Fallen
In This Skin
My Private Nation
Justified
Stripped
Heavier Things
Josh Groban
 Day in the Life:
o 84,000New Music Listings
o 34,000 Items Sold
o 19,000 CDs Sold
o 7,700 Records Sold
o $420K Sales
 Search Music and Music Memorabilia for any of these artists and discover
o over 11,000 Beatles items
o over 12,000 Elvis items
o over 3,500 Madonna items
o over 3,000 Metallica items
o over 2,000 Frank Sinatra items
o over 1,500 Bruce Springsteen items
o over 1,400 Bob Marley items
 Roughly 20% of all music items are sold in Fixed Price Format.
eBay Networking Category
Facts At-A-Glance
 eBay’s networking marketplace includes a broad array of networking and telecom equipment
and components, ranging from home broadband to wi-fi to enterprise routers, switches, servers,
security devices, and storage.
 Networking buyers on eBay tend to fall into three main groups: cost-conscious small and
medium-sized businesses purchasing complete systems, new and used equipment dealers, and
technically-sophisticated network and systems engineers upgrading infrastructure or purchasing
additional components.
 Networking sellers on eBay include business and individual end-users, new and used equipment
dealers, and manufacturers.
 Based on Q1 2004 annualized results, the current run-rate of the global networking category is
over $300 million in gross merchandise sales.
 eBay’s networking category features:
o More than 52,000 networking listings at any given time, including routers, servers,
telecom systems, storage, security, backup systems, cable & DSL modems, switches,
system components and accessories
o 320 sub-categories available within networking
o Over 23,000 wired networking equipment listings
o Over 14,000 wireless and home networking listings
o Over 7,500 server and workstation listings
o Over 6,000 telecom listings
o Brands include: Cisco, Compaq, HP, Dell, Sun, IBM, Linksys, D-Link, Netgear, AT&T,
Lucent, Nortel, Intel, Network Appliance, Extreme Networks, Juniper
 Fun Facts about eBay Networking:
o Wired Networking equipment – over 1,800 wire-line networking equipment items sell per
day - including over 700 routers, switches, and components
o Wireless Networking – over 1000 wireless networking items sell every day
o Servers & Workstations – over 500 server and workstation items sell every day
o Telecom – over 400 telecom equipment items sell per day
eBay Photography
Facts At-A-Glance
 In 2003, eBay Photography reached $484 million in gross merchandise sales.
 Over 750,000 photography items are listed on eBay each month.
 eBay Photography is a great place to find deals on new products. More than half of the
photography items sold through eBay are NEW!
 Digital Cameras and Digital Camera Accessories are the fastest growing categories in eBay
Photography.
 A photography related item is sold every 3 seconds on eBay
 A digital camera is sold every 30 seconds on eBay.
 A digital camera accessory is sold every 25 seconds on eBay.
 A lens is sold every 90 seconds on eBay.
 A camcorder is sold every two minutes on eBay.
 Canon, Kodak, Nikon, and Sony are the most popular camera brands on eBay
 An average of over 200,000 buyers purchase photography items every month.
 Many retailers and manufacturer’s sell photography items directly on eBay, including Olympus,
Vivitar, Henry’s, Cameta Camera, and 47St.Photo.
 Both professional and amateur buyers find a great selection of new, like-new, used, and vintage
photography goods; and sellers access a universal audience of nearly 105 million registered
users on eBay!
eBay Sports
Facts at a Glance
What is eBay Sports?
 eBay Sports (www.ebaysports.com) is the world’s largest online marketplace for sports
products, consisting of four major categories: Sporting Goods, Sports Cards, Sports
Memorabilia and team licensed merchandise.
 eBay Sports is consistently ranked the No. 1 sports commerce site on the Web by
Nielsen//NetRatings with nearly 10M unique visitors monthly and is second behind espn.com
among all sports websites.
 A sports-related product sells every second on eBay.
 One out of every three online sports merchandise purchases is made on eBay.
 There are more than one million sports items in over 40 different sports categories available on
eBay everyday.
Sporting Goods
 eBay Sports’ largest category would rank as one of the four largest full-line sporting goods
retailers in the U.S.
 More than 50% of the items listed are new
 The top 5 categories are Golf, Cycling, Fishing, Hunting and Fitness
Sports Cards
 One out of every four sports cards sold – online or offline – is sold on eBay
 One of the highest priced cards ever sold was on eBay – T206 Honus Wagner card which sold
for $1.265 million
 eBay Sports has partnered with industry leader, Beckett, to create the most comprehensive Card
Value Guide ever produced (valueguide.beckett.com)
Sports Memorabilia
 More Sports Memorabilia is sold on eBay than at any retailer worldwide from autographed
football helmets to a “Shoeless” Joe Jackson bat that sold for $577,610
 On eBay you can find exclusive product from the NFL (game-worn jerseys), Upper Deck,
Donruss and more
 eBay has teamed with leading authenticators and manufacturers, such as PSA, Steiner and
Mounted Memories
Licensed Team Products
 eBay’s Fan Shop is the #1 online site for Licensed Team Products with _ million items for sale
daily
 eBay’s Fan Shop has everything for every fan from MLB, NFL, NBA and NHL team apparel,
to die-cast NASCAR cars to Smarty Jones t-shirts
 eBay’s Fan Shop has tens of thousands of brand new team apparel products from such top
brands as Mitchell & Ness, Reebok, New Era, Majestic and CCM
eBay Sports
Facts at a Glance Continued
Who sells on eBay Sports?
In 2003, there were more than 750,000 sports sellers on eBay Sports. Below are some examples::
 Individuals & Small Business Owners: More than 100,000 every month
 Retailers & Catalogers: Golfsmith, Sportsman’s Guide, Sierra Trading Post, West Marine, Joe &
Leigh’s Discount Golf Shop.
 Manufacturers: American Bicycle Group (Litespeed), Callaway Golf Preowned, Icon Fitness,
Upper Deck, Nautilus
 Leagues & Associations: PGA TOUR, PGA of America, NFL, NASCAR.com
 Charities: The First Tee, The Tiger Woods Foundation, Bikes Belong
 Media: ESPN, Golf Magazine, Sports Illustrated, Fox Sports, Golf Channel, Bicycling
How do Sellers leverage eBay’s Sports marketplace?
 For Sale by Owner (FSBO)/Trade-In, Trade-Up. Hundreds of thousands of sports participants and
collectors use eBay to sell their sports gear and utilize the proceeds to buy more to fuel their
passions.
 Ebay-only Sellers. Thousands of eBay Sports Sellers make their living exclusively selling on eBay.
Many times these Sellers began selling items on eBay associated with their passion for sports
and that experience led to creating a business based on their interests and experience.
 Incremental sales channel: Hundreds of independent golf retailers utilize eBay to sell excess
inventory, demo products and pre-owned gear.
 Product launches: Many manufacturers have used eBay to create ‘buzz’ by launching new products
on the site including, Nike, Callaway, TaylorMade and others..Charity: Many Sellers from
individuals using the eBay Giving Works tool to Media companies, Leagues and Manufacturers
have used eBay to raise funds for their favorite charities. eBay Sports has helped a number of
sports charities, including The First Tee, The Tiger Woods Foundation, and Bikes Belong, raise
millions of dollars for their causes.