®
RightOpt
From Hire through Retire®
Facilitating Individual Coverage Options for
Part-time, COBRA, and Pre-Medicare Retirees,
with Special Guest from Panera Bread
Today’s Objectives
Help you better understand:
• How public and private exchange offerings can work in tandem to provide a breadth of
insured products
• Why employers are interested in supporting ineligible populations in shopping for insurance
• What the members would experience when shopping through a combination public and
private exchange
Sherri Bockhorst
David Foster
Misi Holmberg
National Practice Leader
Health Exchange Solutions
Buck Consultants at Xerox
Market Leader
Health & Productivity
Buck Consultants at Xerox
Sr. Manager
Benefit Operations
Panera, LLC
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Employer Interest is High and Growing
Percentage of large employers considering a private exchange by population.
50%
41%
40%
40%
30%
30%
26%
20%
20%
15%
10%
0%
Full Time Actives
Spouses
Part Time Actives
COBRA
Pre-65 Retirees Medicare Retirees
*Source: NBGH Large Employers’ 2014 Health Plan Design Survey, August 2013; Percentage considering private exchanges in 2015 or after.
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Uninsured Rates Among Actives is High
Insurance Coverage For Workers
Critical opportunities for
individual coverage:
7.7M
2.9M
2.2M
•
Approximately 1/3 of those
eligible but not enrolled, and
1/3 of those not eligible, are
uninsured…that’s 9.2M
uninsured employees
working for large employers
•
Approximately 2%, or nearly
1M individuals are covered
under COBRA
5.4M
41.3M
11.7M
FT PT
Coverage through employer
Eligible, not enrolled
Not eligible
Source: Health Insurance Coverage Bulletin; Abstract of Auxiliary Data for the March 2013 Annual Social and Economic Supplement to the Current Population Survey
Employers with over 500 employees.
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Why Employers Facilitate Access
Supporting members through a low to no-cost solution helps
you and your employees.
Help people avoid penalties
related to ACA’s individual
mandate
Provide personalized and
more consistent shopping
experience across the public
and private marketplace
Create affinity to the
organization by providing
support and access to
additional ancillary benefits
Notify COBRA participants of
additional options available
in the individual market,
potentially with a government
subsidy
Support access to federal tax
credits that may save
employees money on health
care expenses
Offers a combination of
website and call center
concierge support
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Medical Insurance Support for 2015
Fully integrated solution leveraging
certified Web Based Entity, GetInsured,
for eligibility, shopping and enrollment
FFM States:
Phone + RightOpt portal
State-Based Marketplaces:
Phone + state website
Referral States
Enrollment States (49)
Referral States (2)
Phone + RightOpt Portal
Phone + State Exchange Site
Referral Only
•
Licensed agents will help customers claim
tax credits, compare plans and enroll – via
phone and Internet co-browsing.
•
•
•
Customers can self-serve through RightOpt
portal, where they can compare plans using
the GetInsured Plan Score, claim tax credits
and enroll.
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Licensed agents will help customers claim
tax credits, compare plans and enroll on the
state’s marketplace site – via phone and
Internet co-browsing.
Following subsidy eligibility,
customers will be referred to state
marketplace for enrollment
assistance.
Key Stats from 2014 Enrollment (RightOpt)
11/80/9%
Of those interacting with us chose web only /
co-browsing / telephonic only support
77%
Of those who completed pre-enrollment
information were eligible for a premium tax
credit
21%
Of those who looked at plans on-line enrolled
with us
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Making it Easy
With Xerox + GetInsured, our clients empower individuals to…
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Determine if they are
eligible for premium tax
credits, Medicaid or an
employer subsidy.
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Shop for a best fit health
insurance (medical,
dental and vision)
through phone and online
support leveraging
available subsidies.
3
Return to the site for
additional support
regarding health care
utilization and
improvement.
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A Turnkey Solution
Above the line = no cost
Below the line = additional fees
Employer toolkit of template RightOpt branded
language for announcement member
engagement portal
letter, FAQs, employee
presentation and new hire
letter; plus RightOpt
Public subsidy
branded poster and
calculation, plan
postcards
compare & selection
Pre-enrollment
Engagement, Education & Eligibility
Fully branded
custom
communication
campaign
Client-branded
portal, custom
URL and tollfree number
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In-person or
webinar
meetings for
eligible
populations
Telephonic and
on-line plan
enrollment support
Enrollment
Plan Comparison & Enrollment
Plan renewal and
qualifying life
event enrollment
support
Post-Enrollment
Renewals & Support
Telephonic health
advocacy
Outreach call
introducing
RightOpt
Health
Reimbursement
Account
management
Panera Bread, Special
Guest Presenter
PAGE
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Our Road to RightOpt
Supporting the Various Needs of our Associates Post-ACA
September 30, 2014
PAGE
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Company Background
• Panera Bread began in 1981 as Au Bon Pain, Co., Inc. founded
by Louis Kane and Ron Shaich, the company prospered along
the east coast of the United States and internationally.
• In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread
Company® and underwent a comprehensive re-staging
between 1993 and 1997 during which average unit volumes
increased 75% and the concept’s name was changed to Panera
Bread.
• Now, Panera has 1,838 bakery-cafes in 45 states and in
Ontario Canada operating under the Panera Bread®, Saint
Louis Bread Co.®, and Paradise Bakery & Café® names.
PAGE
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The Challenges and Opportunities
• Simplify
• Easily distinguishable plan offerings
• Continue to offer cafe hourly associates meaningful benefit
coverages
• ACA impacts
– ACA regulations required a change to cafe hourly associates
existing benefit offerings
– The calculation of full-time status among variable hour
associates adds a great deal of workplace management difficulty
– Communicating and educating associates about the private
exchange opportunities
– Create competitive advantage where possible
• Need for a new approach to health care to mitigate cost
increases and reform changes
PAGE
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Phased Implementation
• Fall 2013 enrollment
– Implement RightOpt‘s individual market channel to
support education and enrollment in the Public
Marketplace
– Implement Preventive MEC plan to replace Limited
Medical Plan offerings
• Summer 2014
– Move to Xerox benefit administration platform
• Fall 2014 enrollment
– Implement RightOpt’s full exchange capabilities for the
1/1/15 effective date
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1. Manage the complexity
PAGE
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2. Understand individual options…
PAGE
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…and enroll through RightOpt’s PT solution
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3. Or enroll in Panera’s plan
PAGE
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Retail Hourly Experience
• 2014 enrollment results
– 10% of retail hourly enrolled in benefits, continued
concern for the 90% not enrolled in Panera offerings
– Just under 5% reviewed options on the public marketplace,
with nearly 80% qualifying for a tax credit
– Yet 85% of enrollees still chose the preventive only plan
• 2015 enrollment expectations
– Access to public marketplace continues to be important to
Panera
– Enrollment in the public marketplace expected to be
higher with increased confidence and reliability in
shopping experience
– As uninsured penalties increase, we anticipate growth in
public option enrollment
PAGE
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Thank You!
RightOpt®
A single experience from hire through retire®
Eligible Actives
• Group plans
• Self-funded
• “Quilted” network
• Honeycomb of
partners to
service ChooseUse-Improve
Ineligible Actives
& COBRA
• Individual insured
plans
• Public subsidy
access through
WBE
• Voluntary benefit
portfolio
Early
Retirees
• Individual
insured plans
• Public subsidy
access through
WBE, plus HRA
• Voluntary benefit
portfolio
• Health Advocacy
Medicare
Retirees
• Individual
insured plans
• Account
administration
• Medicare
transition
support
• Health Advocacy
Enhancing the members’ experience through their entire work/life cycle,
while reducing delivery costs and administrative burden
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Implementation Timing
For coverage starting in 2015, the Open Enrollment Period is November
15, 2014–February 15, 2015
Available for 1/1/15 open enrollment or ongoing support:
• Non client-branded solution is a turnkey no-cost solution with a 3-5 week implementation
requirement
• Additional customization available with timing, scope and fees to be determined based
upon needs
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Contact Us
Sherri Bockhorst
David Foster
Misi Holmberg
National Practice Leader
Health Exchange Solutions
Buck Consultants at Xerox
Market Leader
Health & Productivity
Buck Consultants at Xerox
Sr. Manager
Benefit Operations
Panera, LLC
sherri.bockhorst@xerox.com
david.foster@xerox.com
misi.holmberg@panerabread.com
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Buck Consultants, LLC is the broker of record regarding insurance placed through RightOpt
©2014 Xerox Corporation and Buck Consultants, LLC. All rights reserved. Xerox® and Xerox and Design® are registered trademarks of Xerox Corporation in the United States and/or other countries.
Buck Consultants® and RightOpt® are registered trademarks of Buck Consultants, LLC in the United States and/or other countries. BR11887