February 9 th , 2013
Benefitting the North Carolina Children’s Hospital http://krispykremechallenge.com/
We invite you to be a part of the NC State tradition which combines the best of competition, fun, and doughnuts – the 9 th
Annual Krispy Kreme Challenge.
• Annual student-led race in Raleigh, NC.
• To complete the Krispy Kreme Challenge, competitors begin at the NC State Bell Tower, run 2.5 miles to the Krispy Kreme store on Peace
Street, eat 1 dozen doughnuts, and run 2.5 miles back to the Bell Tower – all in under one hour.
• Organized, planned, and executed by N.C. State students.
• Increased from 10 participants in 2004 to nearly
7,700 in 2012.
• Runners in 2012 from 44 states, 16 countries, and the District of Colombia.
• ESPN sent a reporter to cover and run the race in 2009.
• Named the “most difficult road race in the country” by ESPN on SportsCenter.
• Ranked number 1 in the “54 Things to do at NC
State” list (http://students.ncsu.edu/top54/)
• The Krispy Kreme Challenge benefits the North
Carolina Children’s Hospital, donating $127,000 in 2012 and over $374,000 to date.
• Race Date: February 9 th
, 2013
• Maximum capacity of 8,000 runners expected
• Extensive online promotion to Triangle area running community
• Extensive pre-event and race day coverage: o The race has been featured on ESPN,
Runner’s World Magazine, Good
Morning America, local newspapers, TV channels, and radio shows. o Last year’s race was featured on CNN,
The Huffington Post, and Triangle
Business Journal. logo2.png
Delete text and place photo here.
Racers embark from the NC State Bell Tower during the 2012 Krispy Kreme Challenge. http://ncsu.edu/features/2012/01/krispy-kreme-challenge/
Sponsorship Committee Heads:
Ryan King – (901) 240-2767 m
Michelle Phillips – (336) 577-1366 m
Krispy Kreme Challenge | Sponsorship Committee | sponsorships@krispykremechallenge.com

Booth  near  Start  Line
Banner  on  Finish  Line
Banner  on  Finish  Chute
Logo  on  t-­‐shirt
Logo  on  Finish  Line  Flat-­‐Panel
Display
Logo  and  link  on  Race  Website
Logo  Inclusion  in  Race  Packet
Race  Day  Announcer  Recognition
Race  Entries
Diamond   Platinum   Gold
$20,000     $5,000     $3,000     $1,500
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8
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6
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4
Silver
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Bronze   Packet
$500
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$250
*Banners and booths must be provided by the sponsor
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Krispy Kreme Doughnuts wait for consumption. http://ncsu.edu/features/2012/01/krispy-kreme-challenge/
Children's
Promise
$100
• This year, we will be going “green” with race packets that are electronic. All promotional materials should be provided in a .pdf format. If you wish to distribute paper materials, there is an option to distribute them at check in.
• Race entries are a $32 value to non-students. ($39 after
1/1/13)
• In-Kind donations are also welcome and will be taken into consideration as cash equivalents towards sponsorship.
Some options are providing water for race day or prizes for top finishers. Please send inquiries to sponsorships@krispykremechallenge.com with the subject line “In-Kind Donation.”
• K2 Challenge, Inc. – IRS 501 (c) 3 public charity status o Tax ID: 26-0718397
• Checks can be made out to:
Krispy Kreme Challenge c/o Park Scholarships – NC State University
Campus Box 7009
Raleigh, NC 27695-2009
• Company will need to provide a high-resolution logo for website use and printed material. o Deadline for inclusion on the race shirt: 12/31/12 o Deadline for inclusion in the race packet: 1/15/13
Krispy Kreme Challenge | Sponsorship Committee | sponsorships@krispykremechallenge.com