Walt Disney SWOT Analysis
“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and
the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely
used technique through which managers create a quick overview of a company’s
strategic situation. The technique is based on the assumption that an effective strategy
derives from a sound “fit” between a firm’s internal resources (strengths and
weaknesses) and its external situation (opportunities and threats). A good fit maximizes
a firm’s strengths and opportunities and minimizes its weaknesses and threats.
Accurately applied, this simple assumption has powerful implications for the design of a
successful strategy.”
Walt Disney
Walt Disney is one of the world's leading producers and providers of
entertainment and information. It owns media networks as well as parks and
resorts. The company also makes movies and markets consumer products. Walt
Disney operates in North America, Europe, Asia Pacific and Latin America. It has
strong portfolio of brands in entertainment business. Strong brand image helps
the company attract consumers to its entertainment products. The company also
has the option to leverage its strong brand image to enter new businesses.
Intense competition, however, could lead to pricing pressures, which may
negatively impact the company's margins.
Page 1 of 2
Walt Disney SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor
TYPE OF FACTOR
Favorable
Internal
Strengths
Unfavorable
Weaknesses
¾ Broad product portfolio
¾ Weak performance
¾ Strong brand image
of studio
¾ Strong cable and
entertainment
satellite networks
¾ Negative opinion
for Hong Kong
Disneyland resort
External
Opportunities
Threats
¾ International markets
¾ Intense competition
¾ Expansion of cruise
¾ Piracy
business
¾ New attractions
Page 2 of 2
¾ Regulatory risks