NACE Virtual Seminar
Employer Branding on Campus:
A Collaborative Effort Between Industry and Career Services
Lea-Ann Morton, PhD
Director, Career Opportunities Center
Missouri University of Science and Technology
Rolla, Missouri
Agenda
1.
Brief overview
• Missouri S&T
• Career Opportunities Center
• Recruitment & student success
2.
Employer days and weeks
• Top corporate partners
• How it began
• Types of activities
3.
Logistics
• Campus involvement
• Scheduling and employer week example
• Timeline, details, and more details
4.
Outcomes and feedback
5.
Lessons learned
Missouri S&T
Founded in 1870 as the School of Mines and Metallurgy
Land-grant institution
Part of University of Missouri System
6,800 total enrollment
65 degree programs
200+ student organizations
75% of students are in financial need
$33.2M in research expenditures
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Career Opportunities Center
• Centralized career center, reporting to VC for Student Affairs
• Team of nine
• #1 in Midwest and 25th in the nation for undergraduate average
starting salaries, Pay Scale, Inc., 2009
• Advisory Council comprised of 35 employer representatives
• Utilize CSO database
• 50% of student population is engaged per year
• Ranked Top 20 by Princeton Review, 2008
• 15 interview suites in our facility
• Conduct approximately 500 practice interviews per year
• Two career fairs per year (September and February)
• Conduct video interviews
• Provide free suit closet to students
Recruitment & Student Success
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644 different employers recruited from 45 states & 4 international locations
3,736 on-campus interviews were conducted
19,051 resumes were referred to employers
82% of reporting students had firm plans at graduation
Full-time student salaries:
– Undergraduate average starting salary $57,521
– Graduate average starting salary $67,567
• 483 co-ops in 36 states and 356 interns in 26 states
• Co-op and intern salaries:
– Undergraduate co-op salary $2,749/month
– Graduate co-op salary $3,543/month
– Undergraduate intern salary $2,863/month
2008-2009 data
Employer Days & Weeks
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Top Corporate Partners
Corporate partners who have an extensive relationship
with the University:
• Hiring
• Alumni
• Philanthropy
• Research
• Distance Education
Employer Days & Weeks
History
• First employer day 2003
• First employer week 2005
• Five different employers have participated (2003-2010)
• 11 employer days / weeks have been facilitated
Corporate partners participating
• Caterpillar Inc.
• Garmin International
• General Motors
• Nucor
• The Boeing Company
Types of Activities
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30 x 30 tent set-up in main area of campus
Lunch buffet for all students
Give-aways and drawings
Class and departmental presentations
Student organization presentations
Live demonstrations
Equipment/vehicles brought on campus
Student radio station live broadcasts
Meals with various campus representatives
Computers set-up for on-line applications
Photo’s taken & put on cards
Utilize MinerNet
Set-up in Havener Center (student union)
Logistics
Campus Departments Involved
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Career Center (lead department)
Campus administrators (Chancellor, Provost, Vice Provosts)
Communications and IT Department
Physical Facilities (laborers, custodians, electricians, grounds)
Academic departments (chairs, faculty)
Development Office
Leadership & Cultural Affairs
Student Diversity Programs
Chancellor’s Leadership Academy
Student organizations (officers and members)
Residential College (instructors)
Campus Dining
Time
9-15-09
8:00 – 9:15am
11:30 – 1:00pm
11:30 – 1:00pm
12:00 – 1:00pm
2:00 – 3:15pm
6:00 – 6:50pm
6:00 – 8:00pm
7:00 – 8:00pm
10:00 – 4:00pm
6:00 – 8:00pm
6:30 – 8:30pm
5:50 – 7:00pm
7:00 – 8:00pm
8:00 – 9:15am
9:30 – 10:50am
11:00 – 12:20pm
11:30 – 1:00pm
12:00 – 1:45pm
3:30 – 4:30pm
6:00 – 6:50pm
6:00 – 6:50pm
7:00 – 8:00pm
Steelmaking Class
Diversity Lunch
Chancellor’s Academy Luncheon
Employer Seminar Series
AE 344: Fatigue Analysis
Honors Academy
Guarantee 4.0 Banquet
FBLA Student Organization
Nucor Day @ tent
Material Adv. Student Org. Dinner
Executive Dinner
Engineers w/o Borders Dinner
ASCE Student Org. Dinner
EE 235: Controllers/Factory Auto.
Civil Class
Adv. Structural Steel Design
Corporate Relations Team lunch
Sr. ME Leadership Seminar
Seminar
Intro. to Global Research
Women as Global Leaders
Women as Global Leaders Dinner
32
25
12
10
80
26
56
80
970
5
-15
68
28
50
25
-71
96
34
52
2
22 events
Approximately 70 S&T rep’s involved
1,737 students
9-16-09
9-17-09
Total:
Nucor Week
Event
Student Attendee’s
Date
Nucor Week
Layout Under Tent
• 26 rep’s
• 10 divisions
• 10, 8 foot tables
• 16 chairs
• 2 displays
• 2 LCD screens
• Boxes & boxes!
Nucor Week
10x10 display
10x10 display
• 20 white cloths
• 4 sand bags
• 8 trash cans
• Extension cords
• Shipping tape
• Scissors
• Staplers
• Paper clips
• Clip boards
• Water & cooler
• Sunscreen
• Mints
• Hand sanitizer
• Tools
• Weights for cloths
Nucor Week
11:30am 1:00pm
Bldg 52
12:00pm 1:00pm
Bldg 39
2:00pm 3:15pm
Bldg 2
CHANCELLOR'S LEADERSHIP ACADEMY ALUMNI CLASS (by invitation
only)
Gail Bruce, Vice President of Human Resources
(Chancellor will not be in attendance)
Dan Krug, Director of HR / Organizational Dev.
Location: Havener Center
Thad Soloman, General Manager
Who is paying: Leadership & Cultural Programs
Lea-Ann will meet you at 11am @ parking lot
Topic: Nucor leadership training, leadership careers, application of leadership w/in a global company
Jerri Arnold-Cook, Director
573-341-6828
arnoldcookj@mst.edu
* 3 Nucor representatives please - there will be 3 round tables of 8 (1 rep for each table)
Students have completed one year of the academy
EMPLOYER SEMINAR SERIES
Wayne Robinson, Manager Talent & Recruitment
Location: 3rd Floor Norwood Hall (COC office)
(1-2 Nucor representatives please)
Topic: benefits of cooperative education program - why should students participate?
Edna Grover-Bisker, Assoc. Director COC
573-341-6170
egroverb@mst.edu
Who is paying: COC (pizza and soda)
AE 344/ME 338 Class - FATIQUE ANALYSIS CLASS
John Rolfes, VP of Computerized Structural Design
Location: 213 Butler-Carlton Hall
Theodore Mondaine will meet you at 1:30pm @ lot
Approximately 50 students from AE, ME, CE, MetENGR, CerENGR & some distance - 40% graduate and 60% undergraduate
Material needs to be available to anyone on the public domain Internet
Topic: relate in some way to fatigue, durability and reliability of machines/vehicles/structures/materials
Dr. Lokesh Dharani (faculty)
Nucor Week
573-341-6504
dharani@mst.edu
Timeline
• Initial conversations began fall 2008
• Serious discussions began February 2009
• Sought out Chancellor approval
• Planning began March 2009
• Monthly teleconference
• Nucor visit to campus April 2009
• Review facilities/grounds
• Meet with grounds personnel
• Email blast to targeted faculty June 2009
• Email blast to targeted student organizations July 2009
• Draft agenda July 2009
• Finalized agenda August 2009
Outcomes & Feedback
Employer
• Such an amazing event – implementing event at two additional key schools.
• The program evaluation was made by 26 Nucor employees. The consensus
was overwhelming. The program was a complete success and we
accomplished our primary goal of expanding our brand on the S&T campus
while increasing our applicant pool.
Dan Krug: Director, HR & Organizational Development, Nucor Corporation
Nucor Week was an enormous success. Nucor is always interested in having an
opportunity to let as many students and faculty as possible get an in depth look
into the culture and structure of our company. We want to get to know the
students and the faculty and we want them to get to know us. The more Nucor
and S&T know each other, the more beneficial the partnership. I’ve never
experienced any event on a college campus that allowed a company and a
university to get to know each other better than Nucor Week. We most appreciate
the effort and the hospitality of the faculty and students at S&T. We look forward
to years of a mutually beneficial partnership.
Nucor Week
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Outcomes & Feedback
Employer
• Divisions that hired students from Nucor Week:
• Nucor Building Systems – Texas
• Nucor Steel Memphis
• Nucor Steel Decatur
• Nucor Yamato Steel
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Total number of hires from Nucor Week: 13
Nucor Week
Outcomes & Feedback
University
• Administrator: “My students engaged in at least 10 minutes of follow-up
questions/discussion after the class ended”.
• Faculty: “This event was a huge success and of benefit to our students”.
• Staff: “The students I spoke with said it was great to be able to have small
group discussions with alumni/rep’s actually in the field”.
• Student: “I think it was very successful . We had a larger audience than I
expected and the event seemed to make a favorable impression on both
Nucor and us!”
• Administrator: “I think we could do more in other areas of the partnership –
exchanging info on our similar cultures, faculty externships, etc.”
• Faculty: “Lea-Ann, all of us owe you big time. From what I saw, I thought it
was fantastic.”
• Student: “Everything went well and the speaker did a good job relating to
our society. I think it was a very successful event and the only one of its
kind!!!”
Nucor Week
Lessons Learned Overall
1. Communication is essential.
- between employer & campus
- between campus departments
2. Be mindful of students’ time.
3. Determine campus priorities well in advance.
4. Identify/estimate campus resources and feasibility.
5. Clearly identify expectations – for employer and institution.
6. One “gatekeeper” at each end.
7. Establish deadlines.
8. All expenses to one department & invoice employer.
9. Determine who will fund various activities.
10. Remain positive and focused.
11. Success can lead to more work 
5
Thank You!
Dr. Lea-Ann Morton
Director, Career Opportunities Center
Missouri University of Science and Technology
Rolla, Missouri
MORTONL@MST.EDU * 573-341-4254 * CAREER.MST.EDU