COMPUTEC MEDIA AG
Media in the Electronic Entertainment Market
Company presentation compact IV/08
1
Facts: COMPUTEC MEDIA AG
Founded in 1989: 19 years‘ market experience in electronic entertainment
Member of the Marquard Media Group; founder and owner: Jürg Marquard
Shareholder: 90.19 % Marquard Media AG, 9.81 % free float
Management: Johannes Sevket Gözalan (CEO),
Rainer Rosenbusch (CFO)
Key player in the electronic entertainment sector with a total of
15 regular print magazines, 18 online portals, 3 download portals as well as
specialized e-commerce products and events
Member of the Marquard Media
Group; founder and owner:
Jürg Marquard
Company presentation compact IV/08
2
Facts: COMPUTEC MEDIA AG
Continuous growth thanks to strategic realignment (fusion of online print services),
expansion of online activities, development of new business areas, e.g. sqoops, the
eCommerce company focused on games (about 60% belongs to Computec Media AG
and about 40% to Marquard Media AG)
Print: approx. 3m readers per month (sources: AWA 2008, ACTA 2007,
KidsVA 2007, reader surveys), approx. 790,000 magazines sold per month;
Of that approx. 119,000 subscribers (sources: IVW, publisher)
Online: 10.1 Mio unique users (Google Analytics 09/08) – 12 AGOF audited portals
(09/08): 1.77 Mio unique users – 1.9 Mio registered users ; 1.06 Billion page
impressions (IVW 09/08); 44 Mio visits (Google Analytics 09/08) – 35.6 Mio visits
(IVW 09/08)
Ratio of sales to advertising revenues: approx. 3:1
192 employees
Turnover: € 34.6m (2007)
Member of the Marquard Media
Group; founder and owner:
Jürg Marquard
Company presentation compact IV/08
3
Overview
The magazine portfolio comprises 15 regular publications on the topics of gaming (PCs and consoles, online, mobile), digital lifestyle,
hardware, software, movies/DVDs, kids and music. The use of innovative and powerful media campaigns enables us to target a highly
attractive, trendsetting, brand-conscious audience capable of shaping public opinion without the losses associated with a scattershot approach.
181,861*
16,306*
127,019*
59,525*
70,000**
70,646*
47,175*
21,444*
19,000**
44,706*
20,250*
19,000**
18,000**
52,117*
300,000***
* Copies sold acc. to. IVW III/2008 ** copies sold acc. to publisher *** printed copies acc. to publisher
The Print Portfolio
Approx. 790,000 magazines sold per month; of which approx. 119,000 are delivered to subscribers
Company presentation compact IV/08
4
The Entertainment & Movie Segment
Sheer Entertainment
Widescreen Vision:
The cinema and DVD magazine
for film fans
Widescreen Vision sheds light on
all aspects of the fascinating world
of film. The magazine features
detailed background reports and
blockbuster star interviews,
reviews of the latest DVD releases
and, every month, a brand new
DVD jam-packed with trailers and
film highlights. The readers are
male, between 20 and 49,
adventurous and want access to
the latest information to feed their
addiction to the big screen.
SFT: The technology
Lifestyle magazine for men
This high-quality magazine
offers unquestioned editorial
authority as well as technical
and emotional sales advice on
everything to do with games,
films, music and technology.
The target group consists of
young, consumer-oriented
male technology enthusiasts
who enjoy electronic
entertainment and live the
digital lifestyle.
First issue: 12/2004
Frequency: monthly
Paid circulation: 181,861 copies (IVW III/2008)
Coverage: 234,000 readers/issue (AWA 2008)
Copy price: €3.90 inc. DVD, €2,50 magazine version
Advert price: 1/1 page €14,900
Website: www.sftlive.de
First issue: 01/2003
Frequency: monthly
Paid circulation:
16.306 copies (IVW III/2008)
Coverage: 74,000 readers/issue
(reader research)
Copy price: €5.90 inc. DVD
Advert price: 1/1 page €5,500
Website: www.widescreen-vision.de
Company presentation compact IV/08
5
The PC Segment
The PC Game Magazines: Diverse and Detailed
PC Games: The big PC
games magazine
Germany„s first ever
magazine dedicated
exclusively to games offers
clear and concise news on
every subject under the PC
gaming sun, with background
reports and expert advice on
new purchases.
First issue: 10/1992
Frequency: monthly
Paid circulation: 127.019 copies
(IVW III/2008)
Coverage: 949,000 readers/issue
(AWA 2008)
Copy price: €5.30 inc. DVD
Advert price: 1/1 page €11,800
Website: www.pcgames.de
PC Games readers are
generally males between 16
and 29 and share a great
interest in entertainment,
technology and Internet
attractions.
PC Action:
The PC games magazine for action fans
PC Action is the game magazine that speaks
the action enthusiast‟s language.
The readers are mainly men between 16 and 29
with a high affinity to action and entertainment.
First issue: 02/1996
Appearance: monthly
Paid circulation: 59,525 copies (IVW III/2008)
Coverage: 447,000 readers/issue (AWA 2008)
Copy price: €5.30 inc. DVD
Advert price: 1/1 page €7,100
Website: www.pcaction.de
PC Games World of Warcraft
This magazine is the indispensable companion
for all World of Warcraft gamers. It offers
readers comprehensive information on the
instances, skills, quests and professions
necessary to succeed in the huge online roleplaying realm of World of Warcraft.
First issue: 01/2007
Frequency: bi-monthly
Paid circulation: 70,000 copies (publisher‟s info)
Copy price: €6.99
Advert price: 1/1 page €4,900
Website: www.pcgames.de/wow
Company presentation compact IV/08
6
The PC Segment
PC Games Hardware: Expert knowledge in a nutshell
The hardware magazine for PC gamers
Germany„s first and leading hardware magazine for
PC gamers sheds light on the hardware world from
the gamer„s perspective.
Target readers are demanding multimedia specialists
with a high level of purchasing power. They are males
between 16 and 40, extremely technology-friendly
and open to new types of media.
First issue: 10/2000
Frequency: monthly
Paid circulation: 70,646 copies (IVW III/2008)
Coverage: 369,000 readers/issue (AWA 2008)
Copy price: €4.99 inc. DVD, magazine €3.99
Advert price: 1/1 page €7,100
Website: www.pcgameshardware.de
Company presentation compact IV/08
7
The Multiformat Segment
Every game for every platform
Games Aktuell
Games Aktuell is one of the most
successful multiformat gaming
magazines on the shelves today.
With comprehensive news,
previews, reports and tests, Games
Aktuell covers the entire gaming
market. Expert advice on useful
hardware accessories and helpful
tips & tricks complemented by a
detailed service section come
together to form the magazine„s
overall concept – as does its
uncomplicated language and the
conscious abandonment of obscure
jargon.
First issue: 06/2003
Frequency: monthly
Paid circulation:
47,175 copies (IVW III/2008)
Copy price: 3,90 € with DVD, 1,90 €
magazine version
Advert price: 1/1 page 7.100,- €
Website: www.cynamite.de
Anyone wishing to immerse
themselves in the fascinating
worlds of PC and console games
will find the ideal companion in
Games Aktuell.
Games and More
On October 1st Computec
Media succesfully launched
the ultimate gaming magazine
for a new generation!
Games and More targets the
rapidly growing audience of
casual gamers and features
stylish videogaming-articles in
a generally intelligible manner.
Games and more also keeps
you posted about the latest in
movies, music, hardware and
gadgets. Get an instant update
on the world of electronic
entertainment - it‟s all in there!
First issue: 11/2008
Frequency: monthly
Paid circulation:
300.000 copies(publisher‟s info)
Copy price: 1,- €
Advert price: 1/1 page 9.900,- €
Website: www.gamesandmore.de
Company presentation compact IV/08
8
The Multiformat Segment
Entertainment for even the Youngest Readers
Kids Zone:
Everything that appeals to
kids
Kids Zone satisfies young
readers„ thirst for knowledge
and gives them the scoop on
all the latest trends from anime,
manga and cards, TV, music
and movies to and electronic
gaming. The target audience
comprises boys and girls
between 6 and 15 who want
the low-down on the latest
anime series, PC and video
games and fun sports.
First issue: 05/2000
Frequency: fortnightly
Paid circulation: 21,444 copies (IVW III/2008)
Coverage: 146,000 readers/issue (KidsVA 2007)
Copy price: €2.70
Advert price: 1/1 page €5,700
Website: www.kidszone.de
Company presentation compact IV/08
Kids Gamer:
The multiformat for kids
Kids Gamer focuses on systems
that are "in“ with kids, i.e.
PlayStation 2, Nintendo DS & co.
Besides tests of the latest titles for
the target group of 6 to 14-yearolds, the magazine also has a
section featuring the latest news in
movies, DVDs and TV.
First issue: 01/2007
Frequency: quarterly
Paid circulation: 19,000
copies (publisher‟s info)
Copy price: €2.99
Advert price:
1/1 page €4,490
Website: www.kidsgamer.de
9
The Consoles Segment
Console Magazines: Largest Portfolio, Unique in Germany
www.videogameszone.de
PlayStation
Nintendo
play³, the best-selling PlayStation magazine, is
combining the gaming worlds of PlayStation 3,
PlayStation 2 and PlayStation Portable. In addition to
exciting previews of the most important titles, this
magazine features the best advice on making new
purchases and informative product tests.
N-Zone
The best-selling Nintendo magazine gives
its ever-growing community of Nintendo
console fans info, reports and tests on all
things to do with Wii and Nintendo DS.
First issue:
Paid circulation:
Frequency:
Copy price:
Advert price:
05/2007
44,706 copies (IVW III/2008)
monthly
€5.30 with DVD
1/1 page €6,100
Xbox
X3 – The best for your box
X3 offers the best for Xbox 360. Sizzling news,
extensive previews, significant reviews, an invaluable
helpsection and all the trends from the XboxUniverse.
First issue:
Paid circulation:
Frequency:
Copy price:
Advert price:
09/2008
19.000 copies (publisher‟s info)
monthly
€3.90
1/1 page €6,100
Company presentation compact IV/08
First issue:
Paid circulation:
Frequency:
Copy price:
Advert price:
06/1997
20,250 cop. (IVW III/2008)
monthly
€3.50
1/1 page €6,100
Wii Player – The Magazin
Wii Player is the Nintendo lifestyle magazine
for first-time users, occasional players and fans
of Nintendo„s Wii and DS. The magazine„s
readers belong to the new Nintendo gamer
generation and nearly 50% of them are female.
First issue:
Paid circulation:
Frequency:
Copy price:
Advert price:
05-06/2007
18,000 cop. (pub. info)
quarterly
€2.90
1/1 page €4,900
10
The Online (Role-Playing)
Games Segment
buffed – The Number 1 Online-Role-Playing-Magazine
www.buffed.de, www.mybuffed.de, www.getbuffed.com
“buffed – the magazine for role players” is the first magazine that
emerged from a purely online portal, and is the first ever Germanlanguage magazine to offer the concept of coverage focused on
computer role-playing games and fantasy topics with a full editorial
range of subjects on offer: tips, strategies, product tests, previews of
new games – but also entertaining “reading material” and reports as
well as lots of other content linked to the successful online portal of
buffed.de.
At the editorial heart of this magazine are not only the latest online
hits such as World of Warcraft, Lord of the Rings or Warhammer
online, but also new role-playing games for lone heroes. An attractive
format, a tasteful layout with tips on trading cards and plenty of buffed
appeal always succeed in enticing readers.
First issue:
Paid circulation:
Frequency:
Copy price:
Advert price:
09 + 10/2007 (August 2007)
52,117 copies (IVW III/2008)
bi-monthly
€5.90
1/1 page €4,900
Company presentation compact IV/08
11
Overview
The Online Portfolio: The Leader in Electronic Entertainment
www.sftlive.de**
www.widescreen-vision.de**
www.ws-avantgarde.de
www.pcgames.de**
www.pcaction.de**
www.pcgameshardware.de**
www.pcgameshardware.com
www.os-informer.de**
www.cynamite.de**
www.gamesvote.de
www.gamesandmore.de***
www.playvanilla.de**
www.buffed.de**
www.getbuffed.com
www.readmore.de**
www.schueler.cc
www.kidszone.de**
www.videogameszone.de**
* as of Sept 08, ** acc. to AGOF released 25.09.2008 *** launch 1.10.2008
Computec Media’s 18 websites - the leading electronic entertainment network in German-speaking territories.
User: 10.1 Mio unique users (Google Analytics*) – 12 AGOF audited portals**: 1.77 Mio unique users – 1.9 Mio registered users*
Page impressions: 1.06 Billion PIs (IVW*)
Visits: 44 Mio visits (Google Analytics*) – 35.6 Mio visits (IVW*)
Company presentation compact IV/08
12
The Entertainment & Movies Segment
www.sftlive.de, www.widescreen-vision.de, www.ws-avantgarde.de
www.sftlive.de
The SFT online site is all
about movies, electronic
entertainment, technology
and music. Here trendconscious consumers will
find cool entertainment,
the latest news, smart
postings and professional
test reports from the
digital world.
Google Analytics:
PIs:
Visits:
Unique Users:
884,101*
153,243*
30,000**
www.ws-avantgarde.de
The online presence of
Widescreen Avantgarde.
PIs (IVW):
Visits (IVW):
Unique Users:
402,084*
146,018*
30,000**
Google Analytics:
PIs:
Visits:
Unique Users:
344,665*
105,486*
56,025*
812,524*
131,716*
101,704*
Company presentation compact IV/08
* as of Sept 08, ** acc. to AGOF released 25.09.2008
PIs (IVW):
Visits (IVW):
Unique Users:
www.widescreen-vision.de
Everything to do with movies,
DVD and home cinema
technology. A news portal,
previews of movie and DVD
releases, a movie quiz in real
time, a forum, etc. all make the
film fan„s heart beat faster.
Google Analytics:
PIs:
56,044*
Visits:
9,779*
Unique Users: 4,102*
13
The PC Segment
www.pcgames.de and www.pcaction.de
PIs (IVW):
Visits (IVW):
Unique Users:
25,209,832*
3,327,025*
510,000**
www.pcaction.de
The name says it all! PC Action
Online keeps its readers in the know
with tests, previews and reviews as
well as helpful tips & tricks on
everything going on in the PC games
market. The main focus of the
coverage is on “action” games.
Company presentation compact IV/08
PIs (IVW):
Visits (IVW):
Unique Users:
Google Analytics:
PIs:
Visits:
Unique Users:
* as of Sept 08, ** acc. to AGOF released 25.09.2008
www.pcgames.de
One of Europe„s most important
specialist game magazines in an
online format! News, downloads
and videos from the world of PC
games as well as test reports,
previews and complete solutions
offer the user a whole range of
content for the PC game sector.
4,982,283*
328,066*
70,000**
4,886,425*
332,356*
186,352*
14
The PC Segment
www.pcgh.de, www.pcgameshardware.com, www.os-informer.de
www.pcgameshardware.com
The english Online Presence
of PC Games Hardware.
PIs (IVW):
Visits (IVW):
Unique Users:
Google Analytics:
PIs:
Visits:
Unique Users:
13,046,266*
2,105,676*
190,000**
11,012,259*
1,847,729*
745,738*
www.os-informer.de
News, reviews and tips
about Windows , Mac and
Mobile: os-informer.de
reports on recent tech topics.
PIs (IVW):
1,126,801*
Visits (IVW):
241,218*
Unique Users: 50,000**
Google Analytics:
PIs:
Visits:
Unique Users:
* as of Sept 08, ** acc. to AGOF released 25.09.2008
www.pcgh.de
The portal that features
everything gamers ever
wanted to know about
hardware! News and
information, product reviews
written by both, the editorial
staff and readers, and
columns on various topics
combined to form an excellent
overall package.
1,135,552*
242,609*
130,091*
Google Analytics:
PIs:
1,265,323*
Visits:
215,352*
Unique Users: 166,629*
Company presentation compact IV/08
15
The Multiformat Segment
www.cynamite.de, www.gamesvote.de, www.gamesandmore.de
PIs (IVW):
Visits (IVW):
Unique Users:
Google Analytics:
PIs:
Visits:
Unique Users:
4,915,992*
606,906*
100,000**
5,083,798*
630,973*
327,384*
This site shares its
editorial base with Games
Aktuell, the print
magazine. And it„s all
topped off by the fantastic
community features that
make cynamite.de growing
steadily.
www.gamesvote.de
Gamesvote.de is quick and
convenient rating of PC- &
video-games. This site is
functioning as the all covering
voting engine for Computec
Media.
Google Analytics:
PIs:
Visits:
Unique Users:
144,198*
31,845*
25,692*
www.gamesandmore.de
The Online Presence of
the new magazine
Games and More is Computec„s
first all electronicly fed website.
This should be the bookmark for
all news on gaming, no matter
who provides it!
Company presentation compact IV/08
* as of Sept 08, ** acc. to AGOF released 25.09.2008
www.cynamite.de
(website of Games
Aktuell)
Cynamite covers the entire
world of electronic entertainment under one roof.
Whether it‟s computer or
video games, movie and
DVD premieres or the
latest hardware, Cynamite
targets the core games
interested person who‟s
life is centered in the world
of digital entertainment.
Launch 1.10.2008
16
The Multiformat Segment
www.playvanilla.de and www.kidszone.de
www.playvanilla.de
The world„s first
portal for female
gaming fans with
editorial reports,
campaigns readers
can get involved in,
and exclusive
surprises.
Google Analytics:
PIs:
Visits:
Unique Users:
107,361*
23,878*
10,000**
PIs (IVW):
2,989,406*
Visits (IVW):
234,651*
Unique Users: 10,000**
* as of Sept 08, ** acc. to AGOF released 25.09.2008
PIs (IVW):
Visits (IVW):
Unique Users:
www.kidszone.de
For the youngest
gamers! Here,
everything revolves
around anime series
(e.g. Yu-Gi-Oh!,
Pokémon, Naruto
etc.) and the trading
card games based
on them.
105,560*
22,486*
17,375*
Company presentation compact IV/08
17
The Consoles Segment
www.videogameszone.de
Videogameszone covers
the world of console
gaming – comprehensive
and up-to-date. With
press-radar, userinteraction, gaming tipps
and competitive video
content.
Google Analytics:
PIs:
Visits:
Unique Users:
Company presentation compact IV/08
3,958,435*
454,140*
60,000**
* as of Sept 08, ** acc. to AGOF released 25.09.2008
PIs (IVW):
Visits (IVW):
Unique Users:
3,793,838*
450,780*
228,441*
18
The Online (Role-Playing)
Games Segment
www.buffed.de and www.getbuffed.com
PIs (IVW):
Visits (IVW):
Unique Users:
buffed international:
www.getbuffed.com
getbuffed.com for Englishlanguage users started in
November 2007 with limited
features and content to get a
first feeling about the market.
Google Analytics:
PIs:
Visits:
Unique Users:
262,637*
65,360*
47,158*
* as of Sept 08, ** acc. to AGOF released 25.09.2008
www.buffed.de
The portal for online roleplaying games and
Europe„s most popular
World of Warcraft site,
buffed.de is a unique
combination of editorial
content, services,
community-interaction
and the MMO-database
BLASC.
95,082,382*
12,271,837*
660,000**
Company presentation compact IV/08
19
The Miscellaneous Activities Segment
www.readmore.de and www.schueler.cc
PIs (IVW):
Visits (IVW):
Unique Users:
Google Analytics:
PIs:
Visits:
Unique Users:
11,028,925*
1,122,502*
50,000**
PIs (IVW): 900,038,285*
Visits (IVW): 14,605,026*
www.schueler.cc
This youth / school student
community has a firm standing
with the target audience today.
With 860,000 registered users
and 900 million page
impressions, Schueler.cc
holds second place when it
comes to reach in the student
community market. The
portal‟s strategic goal is to
cooperate with its team of
founders to create Germany‟s
first “Social Content Network”.
Google Analytics:
PIs:
873,230,018 *
Visits:
18,398,002 *
Unique Users:
2,926,475 *
* as of Sept 08, ** acc. to AGOF released 25.09.2008
www.readmore.de
Germany„s market
leader in the e-sports
coverage sector is
Computec Media‟s
central e-sports
presence. Since its
inception in 2005,
technology and sports
savvy editors report on
the latest trends from
the competitive
computer games scene
(e-sports).
9,374,663*
1,384,876*
163,297*
Company presentation compact IV/08
20
Overview
Computec Services: Expanded Range of Products on Offer
Generating transaction-revenues is one of the key-targets of Computec s online-activities besides the realisation of online-advertising
revenues through the online-portals. This happens on commission basis through affiliate-deals and through direct revenues with own brands
and activities. Three download-portals in the segments music, games and mobile, individuals shops on various websites and a separate
eCommerce-company are representing the launching pad. Further acitivities will be added in the future. What‟s more, Computec organizes
and is media partner to a number of different events in the field of digital entertainment.
eCommerce: Download
eCommerce: Trade
Events
Role Play Convention
a. o.
Company presentation compact IV/08
21
The Miscellaneous Activities Segment
www.gamerunlimited.de
The download
Portal “Gamer
Unlimited” has been
run as a joint venture with Saturn
since July 2007. At
present, about 280 games are
available for a flat fee and there are
approx. 300 games to choose from
in a buy and download sector.
www.mobileunlimited.de
Computec Media
responded to the
demands of its users
with “Mobile
Unlimited”, the portal
for mobile phone
games and content. Users of this
service can, for example, download
ring tones and wallpapers to their
mobiles.
www.nowdio.de
Computec Media,
together with 7digital,
its joint venture partner, launched an
innovative music
download portal:
NOWDIO offers music only in a
MP3 format without DRM protection.
NOWDIO insists on providing the
best sound quality.
(brand of Computec Media, commission basis
(brand of Computec Media, commission basis)
(brand of Computec Media)
PIs*:
Visits*:
Registered Users*:
967.443
75.604
13.107
PIs*:
Visits*:
Subcribers*:
44.000
18.000
600
Company presentation compact IV/08
PIs*:
Visits*:
* as of Sept 08, acc. to Google Analytics, Company
eCommerce: Download
136.344
30.446
22
The Miscellaneous Activities Segment
eCommerce: Trade
www.sqoops.de
Computec Media has the majority
stake (60%) in the online shop for
games and entertainment; the
Computec parent company,
Marquard Media AG, is also
involved in sqoops, holding a
40% stake.
www.doomster.de
The action shop for
adults! Doomster is the
partner shop of sqoops –
focusing mainly products
unavailable to people
under the age of 18.
Additonally sqoops offers Videoon-Demand-services and shortly
download-portals for music,
games and mobile content.
Pis*:
Visits*:
Registered Users:
527.631
183.818
101.148
* as of Sept 08, acc. to Google Analytics, Company
Within the B2C-business sqoops
serves as a trade brand and
distributes through it s unique,
entertaining and visually
attractive online-portal computerand videogames, merchandisingproducts and peripheral.
Other Online-Shops from
Computec Media AG
www.buffed.de
www.pcgames.de
www.pcaction.de
www.pcgh.de
www.videogameszone.de
Within the B2B-business sqoops
is the core-peace of all
eCommerce-activities.
Company presentation compact IV/08
23
Contact
Publishing company
COMPUTEC MEDIA AG
Dr.-Mack-Straße 77
D-90762 Fürth
Tel.: +49 (911) 2872-100
Fax: +49 (911) 2872-200
Mail: info@computec.de
Web: www.computec.de
Chief Executive Officer
Johannes Sevket Gözalan
Chief Financial Officer
Rainer Rosenbusch
Commercial
Hans Ippisch, Commercial Director
Tel.: +49 (911) 2872-135
Fax: +49 (911) 2872-235
Mail: hans.ippisch@computec.de
Adverts: anzeigen@computec.de
Marketing/PR
Anke Moldenhauer, Marketing Director
Tel.: +49 (911) 2872-293
Fax: +49 (911) 2872-333
Mail: anke.moldenhauer@computec.de
Public Relations: christina.seifferth@computec.de
Company presentation compact IV/08
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