MEDIA KIT
REDEYE | METROMIX.COM
Circulation: Weekend (Saturday) 130,000
Readership: Daily
427,726
Readership: Weekly (5 issues)
832,580
CURT WAGNER
Show Patrol
LISA ARNETT
Dining Producer
Curt is RedEye’s TV guru. He brings
readers TV news and celebrity
interviews, and shares his thoughts
on all things TV related.
Source: Readership-Scarborough 2010 Release 1 Chicago DMA.
Daily=Average Issue, Weekly=Cume
Metromix.com is Chicago’s best digital source for local, actionable
entertainment powered by a team of skilled navigators of the scene who
dish on the hottest and latest in dining, nightlife, music and events.
340,667
Page Views-Monthly
12,356,909
Average time spent per visit
(minutes)
7.53
Average pages per visit
11.09
Source: Unique Visitors-Nielsen NetView-3 month average
(June–August); Page Views/time/pages- Omniture Site Catalyst
3 month average (June–August)
RedEye and Metromix.com are the trusted sources for news, entertainment
and information that keeps Chicago buzzing.
Lisa may keep a low profile when
she’s out reviewing
new restaurants, but she has a
big appetite for covering all
things culinary when it comes to
Chicago’s chefs and dining trends.
SCOTT KLEINBERG
iPhone, Therefore iBlog
STEPHEN MARKLEY
Off the Markley
Scott is RedEye’s iPhone master.
His column offers advice to help,
entertain, guide, recommend,
and chat to make your iPhone
experience better.
Stephen is RedEye’s 20-something
guy reporting about life in the
big city. He focuses his column on
the under-represented opinion
of straight white 20-something
males, who otherwise would
have no voice in modern media.
TRACY SWARTZ
Going Public
REDEYE STAFF
Whoville
Tracy is RedEye’s CTA reporter.
If it’s happening on the buses or
trains, Tracy knows about it.
She’s hard-hitting and gets to the
bottom of readers' questions.
Our editors dish up the snarky
comments on celebrity
relationships, fashion and more.
Welcome to Judgment City.
METROMIX.COM
Unique Visitors-Monthly
Y
250,000
SH
Circulation: Wednesday–Friday
Readers get a quick take on
Hollywood’s latest with Matt’s
Fast-Paised movie reviews. Not
only does he interview stars of
the screen, but he also covers
the biggest voices and local acts
on stage as Music Producer.
A
200,000
Kyra is RedEye’s resident pop
princess. She takes a look at larger
issues through the prism of pop
culture. If you’re into celebrities,
she’s got the commentary.
ER
Circulation: Monday & Tuesday
MATT PAIS
Movies & Music Producer
M
REDEYE
KYRA KYLES
Kyles Files
CA
RedEye is the city’s #1 daily newspaper that gives a brief and brilliant take
on news, sports, pop culture and entertainment for Chicagoans who need
to be quickly connected, entertained and informed.
WHO WE ARE
REDEYE & METROMIX.COM PERSONALITIES
WHO WE ARE
REDEYE DAILY, WEEKLY AND WEEKEND CONTENT
2010 EDITORIAL CALENDAR
In addition to news, sports, pop culture and entertainment sections daily,
RedEye offers expanded features throughout the week that cater to our
readers’ busy lifestyles.
REDEYE
METROMIX.COM
February 11
January 13–February 14
Auto Show
Valentine’s Day Guide
February 18
February 1–February 7
Weddings (part one)
Super Bowl Guide
MONDAY
FRIDAY
February 25
February 17–March 17
Weddings (part two)
St. Patrick’s Day Guide
March 15
March 10–May 9
NCAA Tournament
Brunch Guide (Easter and Mother’s Day)
Quick Text: job listings
About Last Night: see which celebrities hit
the Chicago scene
Romance Planet: romance horoscope
Ch@t: social media column
Blowout dining and movies section,
plus music, bars, and more weekend
entertainment
Bag Boy: sports
Movies: reviews
TUESDAY
SATURDAY
Going Public: highlights the latest on the CTA
Urban Marketplace: rentals/condos/
cars/classifieds
Shopping: local trunk shows and sales
Weekend Playlist: what to do/see/check
out this weekend
My Place: living, decorating, and storage
solutions for apartments & condos
Movies
Metromix It List: what's hot this weekend
April 1–September 26
Festival Guide
WEDNESDAY
Expanded Metromix music section
Bottle Service: wine advice from celebrity
Alpana Singh
March 18
NCAA Tournament Bracket (1)
THURSDAY
March 25
NCAA Tournament Bracket (2)
April 28–September 26
April 1
Alfresco Guide
NCAA Tournament Bracket (3)
June 9–July 4
April 5
4th of July Guide
NCAA Tournament Bracket (4)
July 14–August 15
August 6
Lollapalooza
Pre-Lollapalooza
September 15–October 31
Halloween Guide
November 3–December 25
Holiday Guide
November 17–December 31
New Year’s Eve
August 9
Post-Lollapalooza
August 27
College Football Preview (RedZone)
September
Professional Football Preview
November 25
Thanksgiving Edition/Holiday Gift Guide (1)
December 9
Holiday Gift Guide (2)
Expanded Metromix nightlife guide
Chi Tunes: local Chicago bands showcase
METROMIX.COM MAIN FEATURES
Best Bets: top picks for upcoming events
New On The Scene: the buzz on new Chicago restaurant and bar openings
First Look: in-depth reviews of new local restaurants
Inside: reviews of new local bars and clubs
Nightcrawlers: weekend party photo gallery, who’s seen on the scene
The Juice: weekend brunch reviews (Saturdays in print) and year-round
brunch guide online
BYOB Buzz: weekly reviews of new BYOB restaurants (Thursdays in print)
and year-round BYOB guide online
Survival Guide: monthly calendar feature with top event picks
Music: Top concert picks, artist interviews and album reviews
ChiTunes: Interviews and reviews of Chicago bands
Movie Reviews and Actor Interviews: the latest from Hollywood
FEATURES
OUR AUDIENCE
95%
Ate at a restaurant in the past 30 days
86%
Use a cell phone
85%
Have access to the internet
REDEYE
Readership
FEMALE
Daily: 427,726
MALE
F M
48%
52%
(Wed–Fri): 250,000
Weekend (Sat): 130,000
Weekly (5 issues): 832,580
AGE
21–34 35–44
35%
20%
45+
37%
#1
80%
daily distributed
paper in the city
Source: Readership and Demos-Scarborough 2010 Release 1 Chicago DMA. Daily=Average Issue, Weekly=Cume; Demos Based on Average Issue
METROMIX.COM
Average minutes per visit: 7.53
Page views (Monthly): 12,356,909
Unique visitors (Monthly): 340,667
FEMALE
MALE
F M
58%
42%
73%
Spent up to $500 on clothing in the past year
63%
Saw a movie in the theater at least once in the
past 3 months
52%
Drank beer in the past 30 days
49%
Attended a professional sporting event in the
past year
36%
Attended a concert in the past year
36%
Visited a casino in the past year
32%
Went on at least 2 trips/year for vacation
27%
Volunteer at least once per year
25%
Belong to a health club
AGE
21–34 35–44
42%
26%
45+
31%
REDEYE & METROMIX.COM USERS
Single Live in City
Homeowners
Employed
Spent $75 on groceries in the past week
60%
68%
63%
71%
College Educated HHI $75K+ HHI $50K+
Source: Unique Visitors-Nielsen NetView-3 month average (June–August); Page Views/time- Omniture Site Catalyst 3 month average
(June–August); Demos-Scarborough 2010 Release 1 Chicago DMA, visited MMX.com in the past 30 days
73%
46%
64%
Source: Combined Demos-Scarborough 2010 Release 1 Chicago DMA, Audience based on RedEye Cume or Visited MMX.com in the past 7 days
DEMOGRAPHICS
Circulation (Mon & Tues): 200,000
CHICAGO: MY KIND OF TOWN
OUR ADVERTISING PARTNERS
Apparel, Accessory
& Retailers
Automotive
Mazda
Dodge
Jeep
Chrysler
Volkswagen
Mercury
Ford
Subaru
Honda
Hyundai
Mercedes
Nissan
Bars/Restaurants
Bar 1 Events
Rockit Ranch Productions
RA Sushi
A La Carte Entertainment
Lettuce Entertain You
Vaughan Hospitality Group
Eat Well Drink Better
No Chance Productions
Four Corners Tavern Group
Verizon
US Cellular
Nokia
Cricket Communications
T-Mobile
AT&T
Boost Mobile
Corporate, Legal &
Financial
MB Financial Bank
Mastercard
Midwest Bank & Trust
National City Bank
American Express
Illinois Lottery
Food & Beverage
Anheuser Busch
Miller Brewing Company
Jewel Food Stores
Coors/Blue Moon
Dominick’s Finer Foods
Nestle
Svedka
Binny’s Beverage Depot
Au Bon Pain
Kraft
Potbelly’s
Cosi
Bacardi
Health & Beauty
NU U Med Spas
Dove
Equinox Fitness Clubs
World Gym
Cortiva
Advocate Health Care
Chicago Smile Design
Aetna
Chicago Dental Works
Woman’s Workout World
Home Furnishings &
Accessories
Michaels Arts & Crafts
Joann Fabrics
Home Goods
Abt Electronics
Museums &
Universities
DePaul University
Loyola University
Kendall College
Robert Morris College
Shedd Aquarium
National Louis University
Northwestern University
University of Chicago
Art Institute
Museum of Science & Industry
Harrington Institute of Design
Adler Planetarium
John Marshall Law School
Field Museum of Natural History
Music/Theaters/
Movies
Live Nation
Jam Productions
Shubert Theatre
Hubbard Street Dance
AMC Theatres
Steppenwolf Theatre
Museum of Contemporary Art
Warner Bros Films
Fox Searchlight
Focus Films
Walt Disney Productions
Broadway In Chicago
Paramount Pictures
“It is hopeless for the occasional visitor to try to keep up with Chicago.
She outgrows his prophecies faster than he can make them.”
—Mark Twain, 1883
THE CITY
3
$
The third largest city in the U.S., Chicago boasts more than 3 million residents and almost 10 million
in the metropolitan area.
Cook County has the second highest number of millionaire households in the U.S. with 167,873.
(Los Angeles County is the first—that's show business!)
YUM!

✭
Chicago is home to more than 3,400 bars & clubs and more than 7,000 restaurants
featuring some of the most influential chefs in America. With culinary talent including
Charlie Trotter, Grant Achatz, Rick Bayless, Paul Kahan, Laurent Gras and Art Smith,
the world has taken notice of Chicago’s fantastic food. As Saveur magazine reports,
“the Windy City is America’s new culinary star.”
Chicago has a vibrant musical landscape and rich history as the birthplace of urban blues and
gospel music. The Chicago Symphony Orchestra is often referred to as the world’s best.
More than 200 acclaimed regional theatre companies are located in Chicago, including legendary
companies Steppenwolf Theatre, Goodman Theatre, The Second City, Cadillac Palace Theatre,
Oriental Theatre, Harris Theater for Performing Arts and Dance, and The Chicago Theatre.
Real Estate
@ Properties
Property Consultants
American Invesco
Resorts, Hotels &
Travel
Southwest Airlines
Apple Vacations
United Airlines
WAIT! There's more . . . Chicago’s famous architecture is attributed to world-famous architects including Frank
Lloyd Wright, Louis H. Sullivan, Daniel Burnham, and Ludwig Mies van der Rohe. The first steel-framed skyscraper
was built in Chicago in 1885. » Six major league sports franchises are in Chicago, including the 2005 World Series
champion White Sox. » Since 1980, Chicago has served as a backdrop for 750 feature films and television
productions; famous titles include Ferris Bueller’s Day Off (1985), Home Alone (1990), and The Dark Knight (2007).
» Chicago is proud to have been selected by the United States Olympic Committee as one of the four official
international candidate cities for the 2016 Olympics and Paralympics Games. » Chicago counts President
Barack and Michelle Obama as residents. » Chicago is home to over 50 cultural institutions, historical sites,
and museums. » Chicago’s O’Hare International Airport handles more passengers than any other airport
in the world. » Chicago scores top marks! Some of the top educational institutions in the nation are located in
or immediately adjoining the city including the University of Chicago, University of Illinois Chicago, DePaul
University, Northwestern University, Loyola University Chicago, and the Illinois Institute of Technology
The Market . . . 32 Fortune 500 companies are headquartered in Chicagoland. » Chicago’s 46 million domestic and
international visitors contribute $11.5 billion to Chicago’s economy a year. » Food service and drinking establishment
sales receipts total $14 billion. » Total retail sales in Chicagoland exceed $122 billion. » Chicago is widely regarded
as the world’s convention capitol with more than 2.3 million people attending conventions and trade shows in a year.
Sources: City of Chicago Fact Book, Chicago Convention and Tourism Bureau, Chicago Film Office, Fortune magazine May 2009, U.S. Census Bureau, U.S. News & World Report 2009
ADVERTISING
CVS
Macy’s
Best Buy
H&M
Darvin Furniture
American Apparel
Carson Pirie Scott
Toys R Us
Sears
Kmart
Target
Kohl’s
Banana Republic
Filene’s Basement
JC Penney
Bloomingdales
REI
House of Brides
Cellular
LOCAL COMPARISON
CIRCULATION: REDEYE
LOCAL REACH: METROMIX.COM
(City Circulation)
300,000
12%
250,000
10%
200,000
8%
576,569
172,164
6%
149,763
100,000
296,250
4%
232,767
70,000
142,836
Sources: RedEye–172,164City Zone, Audit Bureau of Circulation, Annual Audit Report 2009; Chicago Sun-Times–City Zone, Audit Bureau of Circulation,
Annual Audit Report 2010; Chicago Reader–Chicago Reader Media Kit; Chicago Social–Chicago Social Media Kit, 2010; New City Chicago–New City Chicago website,; Time Out Chicago–
Time Out Chicago Media Kit; Chicago Scene Media Kit
Note: Sun-Times circulation based on City Zone as defined by ABC
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Source: Scarborough 2010 Release 1 Chicago DMA, Websites visited in the past 30 days
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52,660
50,000
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75,000
Chic
100,000
LOCAL COMPARISON
150,000
EVENT SPECIALISTS
RedEye and Metromix.com have built a reputation of creating unique
partnerships with clients through events and promotions that are
sustainable and lasting. The marketing team at RedEye and Metromix.com
work to build a creative extension to the marketplace and build
momentum for our clients’ brands and products. Advertising partners
achieve maximum results with customized communication and
creative approaches unique to each partner.
EVENTS
INTEGRATED MARKETING:
MULTIPLE TOUCHPOINTS, MAXIMUM IMPACT
Redeyechicago.com and Metromix.com are the leading vehicles in
Chicago for advertisers wanting to reach young, urban professionals.
IN THE PAPER: REDEYE
METROMIX.COM
Deliver maximum impact with highly engaging, innovative ads
Premium Ad Positions
Cube
Leaderboard
Banner
Skyscraper
Homepage Takeover
Rich Media
Skins
Inserts on Mondays, Thursdays, Saturdays
Front Page adhesive iNotes (includes full page ad)
Shape-based iNotes and ROP ads
Shadow ads
iWraps and Glossy Wraps
Roadblocks
Belly Bands
iWrap
300 x 250
728 x 90
468 x 60
120 x 600
ONLINE: REDEYECHICAGO.COM & METROMIX.COM
Reach our audience beyond print with enhanced features
Keyword/Enhanced Listings
Reach active consumers. Deliver quick, non-intrusive messages.
Drive sales.
Newsletters
Home Page Takeovers
ON THE TOWN: EVENTS
Category sponsorships at more than 40 signature partner events
offer one-on-one brand interaction
Home Page Takeover
Product Sampling and On-site Activation
In-paper recap ads
Email blasts
Event listing and video feature on Redeyechicago.com and Metromix.com
Social Media meetups
ON THE GO: STREET TEAM
REDEYECHICAGO.COM
Product Sampling
Premium Ad Positions
Homepage Takeover
Cube
Leaderboard
Generate brand awareness, launch new products and promote
grand openings to nearly 900,000 commuters each day
Over 500,000 keyword searches are performed on the site
each month. Choose your keyword(s) and your ad will appear after
words are searched.
300 x 250
728 x 90
15 promoters based at the most high-traffic El stations
Scripted street promoters
Available as part of RedEye and Metromix.com print/on-line packages or as
stand-alone marketing vehicles
Scripted street performers
Reach tech savvy, on-the-go individuals with messages delivered
directly to their mobile phone
BLOG SPONSORSHIP TAKEOVER
Cube
Banner
Mobile Dining Deals: reach approximately 5,000+ opt-in subscribers with weekly
brunch, lunch and dinner deals or specials for city dining spots.
Celebrity Text Alerts: reach approximately 2,400+ opt-in subscribers with daily
alerts about the latest down and dirty scoop in the celebrity world.
Metromix.com Pick of the Week: Reach 2,800+ opt-in subscribers
with ticket giveaways, special deals and VIP offerings.
Fixed Ad Positions
Mobile Dining Deals
SOCIAL MEDIA
Twitter followers signed up to receive RedEye & Metromix.com updates:
Twitter followers: 32,000+
Facebook fans signed up to receive RedEye & Metromix.com updates:
Facebook fans: 12,000+
Twitter updates
300 x 250
468 x 60
INTEGRATED MARKETING
MOBILE
435 N. Michigan Ave.
redeyechicago.com
Chicago, IL 60611
PHONE: 312-222-2615
chicago.metromix.com
FAX: 312-222-2415