2012 - 2013 High School Advertising Program
Executive Advantage Approved
76% of High School Sports Fans agree that they make conscious efforts to support sponsors of their
local high school’s athletic department by purchasing their services
Statistics provided by Turnkey Entertainment survey gathered during July 2010
HOME TEAM MARKETING
Sports marketing on the field and in
the gyms of high schools nationwide.
HOME TEAM MARKETING
Sports marketing on the field and in
the gyms of high schools nationwide.
Dear Allstate Agent,
The following pages detail an opportunity for you to
advertise at some of the most important events that
take place in the community you serve - high school
athletic events. Home Team Marketing (HTM) works with
thousands of high schools across the country. Any high
school is available for you to request; HTM will do all of
the leg work to get your desired high school on board.
In addition to your agency being front and center at these
events, you will also be supporting the community you
serve. Each participating school will receive a check for
a minimum of $600 on behalf of your agency. Now is the
time to get in the game!
Executive
Advantage Eligible
You can now pay up to 100% of the program on your Executive Advantage card.
Exclusive
Exclusive within auto insurance and financial services. Exclusivity pertains to inventory controlled
by Home Team Marketing.
Outstanding
Public Relations
Approximately 50% of the advertising cost is delivered back to the high school on behalf of your Allstate
Agency.
First
Come, First Served
Seasons at a high school are available on a first come, first served basis. Agents will receive right of
first refusal on renewal programs.
Core Program Elements
Signage
Allstate agents will have a dominant presence through agency specific signage.
Fall Season
Agent will receive two 8’ x 3’ double-sided field level signs
for all varsity home football games. These are displayed in
prime positions within each facility.
Winter Season
Agent will receive one hanging 8’ x 4’ banner in prime
position in the school’s gymnasium during the winter
season. Great bonus exposure as the banner will hang for
varsity, jv, and freshman events for both boys and girls.
Spring Season
Agent will receive one hanging 8’ x 4’ banner in prime
position at chosen facility during the spring season.
Typically baseball or softball, but we have worked with
schools on track & field, lacrosse, and other spring sports.
PA Announcements
Agent will have a strong audio presence through customized Public Address Announcements
at varsity events.
Sample PA Announcement
Safe driving should be rewarded. That’s Allstate’s stand.
Contact your local Allstate agent (Name) at (phone #).
“You’re In Good Hands With Allstate.®”
2
Enhanced Elements
Print—Fall and Winter
Allstate will have targeted print advertisements
in each school’s game program (single sided, black and
white 8 1/2” x 11”). Ads will be printed directly in the
high school’s game program.
Magnets—Fall and Winter
Allstate agents will have name, agency address and phone
number recognition on magnet schedules for the local team.
Each local representative will receive 1,000 magnets for
distribution at a team home game or through the school.
Magnets are available during the Fall and Winter seasons.
BUYING POWER
HS School Vs. College & the Pros:1
High School Sports Event
HTM PROVIDES AN AUDIENCE WITH
MULTIPLE VEHICLES:1
18%
MLB 17%
NFL 7%
Adults 18+,
What events
do you attend?
College Football 6%
NBA 6%
NHL 5%
College Basketball 4%
NASCAR 3%
5%
10%
15%
20%
76% of the HS audience has 2+ vehicles (19% above mkt avg).
36% of the HS audience has 3+ vehicles (43% above mkt avg).
HTM PROVIDES CROSS SELLING OPPORTUNITIES:1
74% of HS Sport attendees own their residence (10% above mkt avg).
26% of watercraft owners attend HS Sports (46% above mkt avg).
24% of motorcycle owners attend HS Sports (32% above mkt avg).
Consumer Decisions:2
94%
of high school sports fans find it important
to be aware of which companies sponsor their
local high school’s athletic department.
1
Scarborough Research, from February 2011 - September 2011 ,
77 market aggregate.
76%
of high school sports fans agree that they
make conscious efforts to support sponsors of
their local high school’s athletic department.
2
Turnkey Intelligence, July 2010.
3
Facilitation
team
activation
SUCCESS.
enrollment
compliance
production
Enrollment:
Schools will be contacted to let them know about the opportunity to participate in the Allstate
Insurance program. HTM will handle all contact with the selected high school to get them involved.
Production:
Signage, print inserts and magnets are printed/delivered by HTM to the high school or agency.
Compliance:
HTM’s proven process provides complete and thorough assurance of a great campaign. Working
closely with schools, HTM ensures every element of a campaign and provides status reports along
the way. If you have questions on status, please contact us at 866-810-2111.
Activation:
Because HTM works so closely with schools, HTM provides unique opportunities to engage the
campaign at a grassroots level. This may include on-site opportunities.
Team:
HTM has Dedicated School Representatives that will actively facilitate your relationship with each
school.
4
Cost Structure
A La carte
Agent can choose different options to the program. Core Program must be in place.
Core Program
Fall
$1,500
Winter
$1,450
Spring
$1,450
magnets
Print
$600
$300
$600
$300
n/a
n/a
(SIGNS AND pa ANNOUNCEMENTS)
MVP Package - $5,500
Agent will have exposure during all three sports seasons through the core program. Agents will
also receive all enhanced elements. $2,000 will be delivered back to the high school on behalf
of Allstate and the local agent.
Fall: two 8’ x 3’ field level signs, PA announcements, 1,000 magnet schedules, and ad in game program
Winter: one 8’ x 4’ banner, PA announcements, 1,000 magnet schedules, and ad in game program
Spring: one 8’ x 4’ banner, PA announcements
how to enroll
Enrollment form
Option A:
•Visit hometeammarketing.com/allstate and enroll online.
Option B:
•Fill out the enrollment form on the final page of this packet.
•Fax completed enrollment form to: 866-342-1655.
A representative from HTM will contact you to confirm your submission.
How to pay
HTM will invoice agent within 30 days of school confirmation. Payment can be made on
Executive Advantage MasterCard, agency credit card or by check.
5
Enrollment form fax:
866-342-1655
HTM Contact Information
Terry Maruna or Mike Akers
866-810-2111 (toll free)
www.hometeammarketing.com
sIGN information:
Name on Signage:
Phone Number on Signage:
CONTACT INFORMATION:
Agent Name:
Office Address:
City:
E-mail Address:
State:
Zip:
Desired high school(s) and season(s):
IMPORTANT NOTE: ONLY LIST HIGH SCHOOLS THAT YOU ARE WILLING TO COMMIT TO. PLEASE DO NOT LIST ALTERNATE CHOICES. IT IS ASSUMED
AGENTS WILL HAVE THE ABILITY AND DESIRE TO PURCHASE ALL HIGH SCHOOLS LISTED. HTM WILL CONTACT SELECTED HIGH SCHOOLS BELOW.
IF A HIGH SCHOOL DOES NOT PARTICIPATE, THE AGENT WILL NOT BE BILLED.
High School:
High School:
High School:
High School:
Fall
Winter
Spring
MVP
Magnets
Program Ad
Fall
Winter
Spring
MVP
Magnets
Program Ad
Fall
Winter
Spring
MVP
Magnets
Program Ad
Fall
Winter
Spring
MVP
Magnets
Program Ad
SIGNATURES:
I AGREE TO THE TERMS OF THIS CONTRACT, PROVIDED HTM SECURES MY SELECTED HIGH SCHOOL(S). HTM CANNOT CONTACT SELECTED HIGH
SCHOOL(S) WITHOUT A SIGNED CONTRACT.
Agency Name:
Agent Name:
Title:
Date:
Signature:
Home Team Marketing
Name:
Title:
Date:
Signature: