UPS delivers over 16.3 million packages and documents. Its fleet of cargo
planes quickly and safely ensures the delivery of its customers’ cargo to
locations around the world. (Picture provided by UPS Taiwan)
Success Story 15 : United Parcel Service (U.S.)
United Parcel Service
Driving the Asia-Pacific Economy
through Logistics
In recent years, Taiwan has taken an active role in becoming
integrated into the global economic and trade systems, with
significant improvements to logistics, international cash flows and
talent flows which creates new development opportunities. For
this reason, United Parcel Service, Inc. (UPS) deployed large cargo
planes in order to meet its increasing business needs. Through
the concerted effort of UPS Taiwan’s staff, at the end of 2012, the
company became the first in industry to obtain the Authorized
Economic Operator (AEO) certification of forwarding, customs
clearance and warehousing certification in Taiwan at the same
time.
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Success Stories
UPS
UPS Worldwide Express Freight (WWEF) service is able to more quickly
and deliver pallet shipment weighing over 70 kg, enabling customers to
save both time and money. (Picture provided by UPS Taiwan)
The movement of goods or information has been crucial
throughout human history. Established in 1907 UPS is devoted
to providing human beings with the best logistics ser vice
experiences. As one of the global leading logistics firms, UPS
provides the network that spans the globe, through its air, sea
and ground transportation, offering service in more than 220
countries and territories ranging from document and parcel
delivery, to supply chain management. Every day, UPS delivers
over 16.3 million packages and documents, and has 8.8 million
daily users.
Opportunities Built on Taiwan's Market Niche
From its origins in the United States, UPS now operates in
more than 40 Asia-Pacific countries and territories, with over
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General Manager of UPS
Taiwan Anita Li, with her keen
sense of market requirements,
leads the company in staying
ahead of the market. (Picture
provided by UPS Taiwan)
UPS DIAD V enables shipping and cargo
handlers to track cargo and deliver y
status in real time. (Picture provided by
UPS Taiwan)
15,000 staff. UPS manages nearly 2,000 truckloads and more
than 300 cargo flights per day.
UPS set up its first Asia Hub in Taiwan in 1996. Charged
with handling transshipment through, to and from Asia and
Europe and the Americas, this center employed customs and
aviation police staff on site, and featured advanced systems to
significantly increase the efficiency of customs clearance for
over 2,000 pieces of shipments per hour.
With 28 weekly flights to and from Taiwan, UPS Taiwan has
nearly 900 employees, and 8 service centers located in Taipei,
Taoyuan, Hsinchu, Taichung, Tainan, and Kaohsiung. Moreover
UPS works with 2800 FamilyMart convenience store outlets
to provide UPS 24-hour express shipments’ pick up service
throughout Taiwan. After 25 years in Taiwan, UPS continues to
invest in its local operations; cultivating more local talents and
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Success Stories
UPS
“In every connection we make, go further, so our customers can do
more,” says General Manager of UPS Taiwan Anita Li. (Picture provided
by UPS Taiwan)
helping Taiwanese enterprises expand their global business.
Anita Li, General Manager of UPS Taiwan, is originally
from Hong Kong and with a Bachelor’s degree in English and
Economics. She speaks f luent English and Chinese and has
exceptional analytical skills and logistical knowledge. In 2000,
Anita joined UPS in Hong Kong as Air Operations Supervisor.
Her outstanding perfor mance in this position soon ear ned
her promotion to Region Gateway Manager of APAC, Senior
Manager of Air Operations, and took on a Special Assignment
with the Intra Asia Project, and thereafter she served as Senior
Manager of Air Hub Operations. In January 2011, Anita formally
took on her new role as General Manager of UPS Taiwan.
Today, after nearly three years in Taiwan, Anita notes that
over 60% of Taiwan’s enterprises are associated with high-tech
products, which makes up 95% of Taiwan’s global exports. She
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UPS Taiwan obtained forwarding, customs clearance and warehousing
certification as an Authorized Economic Operator (AEO) in December of
2012. (Picture provided by UPS Taiwan)
stresses that UPS sees opportunities in niche markets in Taiwan,
especially given Taiwan’s active push to integrate itself into the
international trade system, including the development of the
“Cross-Straits Economic Cooperation Framework Agreement,”
its promotion of free-trade zones, and the signing of a trade
pact with New Zealand in July this year. These actions have
had a positive impact on the f low of goods, capital and talent,
helping Taiwan develop new oppor t u nities for economic
development. “UPS’s commitment to and confidence in Taiwan
is demonstrated by the company’s deployment of larger-sized
cargo aircraft in Taiwan,” she said.
UPS is the world’s top logistics group. In fact, observing
UPS’s operations provides a unique insight into changes in
global business. “The shift of focus of the overall economic
environment, starting from Europe and the US to the AsiaPacific region, has been the largest driver of the global trade
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Success Stories
UPS
UPS observes Global Volunteer Month (GVM) every October. UPS Taiwan
actively par ticipates through direct volunteer action and giving to
charity. (Picture provided by UPS Taiwan)
battlefield,” said Anita.
For m i n g Pa r t ne r sh i p s for P r e fe r e nt i a l C u s t om s
Clearance
Once Taiwan operations had been set on a firm footing,
Anita followed her insight into future market demands to apply
for Authorized Economic Operator (AEO) certification. Through
the unceasing effort of the entire staff, at the end of 2012, UPS
Taiwan became the first logistics company in Taiwan to obtain
the AEO certification of forwarding, customs clearance and
warehousing at the same time.
Fat e favor s t he wel l- p r e p a r e d , a c c ord i ng t o A n it a .
“Everything has to be done faster and better to stay out in
front of market demand,” said Anita. Over time, innovation
and market changes will drive policy and system reform in
every country. UPS has already made advance preparations for
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contingencies and events which governments and the markets
have yet to anticipate. “UPS’ valued proposition will always lead
the market,” she said.
UPS Taiwan gaining AEO certification clearly shows that
the company conforms to the World Customs Organization’s
(WCO) standards framework for promoting safety and efficiency
in world trade. Through striking partnerships with national
customs agencies, UPS Taiwan has achieved its objectives of
enhancing the security and convenience of international trade.
These partnerships allow the company to provide its customers
with preferential treatment for the fastest customs clearance and
inspections available, thus ensuring their supply chains operate
with maximum efficiency.
T he logistics i ndust r y is a const ant race agai nst the
clock, and UPS lives by its creed: “Safe, Fast and On Time”.
This commitment to excellence has made the company an
indispensible partner for Taiwan’s small and medium sized
enterprises (SMEs). Anita noted, “Business from SMEs make up
more than 90% of the revenue of UPS Taiwan – these companies
are our bread and butter.”
To satisfy the diverse needs of Taiwan’s SMEs, UPS Taiwan
has differentiated itself from other operational areas through the
provision of customized services. It was a huge challenge to put
these services into operation, and one of the company’s greatest
achievements. Anita noted, “Every decision made at UPS is
made with the customer’s benefit in mind. “Any time a customer
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Success Stories
UPS
UPS Global Volunteer Month activities include employees providing
volunteer services to local communities, and bringing a positive energy
to help society. (Picture provided by UPS Taiwan)
has a requirement, UPS has the wherewithal to deliver tailormade solutions.”
Anita took UPS’s “Preferred Less-Than-Container-Load
(LCL) Ocean Freight” as an example. This service expanded
to Taiwan in March 2011, potentially cut a typical 3-to-4 week
ocean transit time nearly in half. Once the shipment arrives on
the US west coast, the cargo is processed through the UPS North
American ground network utilized for air freight shipments.
This significantly narrows the speed/price gap between air
and ocean freight services, reducing the average port to door
shipment time by up to 40%.
“This service provides a faster delivery than sea freight,
at a price lower than air freight. UPS is pulling out all the stops
to allow us to provide our customers with better services,” said
Anita.
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U P S Ta i w a n d o n a t e s a s s i s t i v e
d e v i c e s t o t h e Ta i w a n M o t o r
Neuron Disease Association during
U P S G l o b a l Vo l u n t e e r M o n t h .
(Picture provided by UPS Taiwan)
General Manager of UPS Taiwan
Anita Li remarks that “UPS isn’t
just selling logistics ser vices,
i t i s p rovi d in g t h e va lu e of t h e
accumulated experience of UPS.”
(Picture provided by UPS Taiwan)
Growing Together with Taiwan Enterprises, Expanding
into Emerging markets
UPS is always looking for new ways to give its customers
more f lexibility and choice. Realizing the market potential
of saving time, in January 2013 UPS announced Worldwide
Express FreightSM in Asia, for faster international delivery
of pallet shipments. Anita explained that this service allows
customers to ship pallets over 70 kg through the UPS air cargo
network from 37 export points to 41 destination countries and
territories. This service guarantees deliveries of 1-3 working
days depending on destination, making it the only logistics
company providing the time-definite pallet shipping option with
guarantee refund.
Anita emphasized, “UPS isn’t just selling logistics services.
It is providing the value of UPS’s accumulated experience.
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Success Stories
UPS
Changes in market trends drive changes to local requirements.
The value UPS provides is through our patient dedication to
meeting our customers’ requirements. UPS is in the business of
doing what our competitors can’t.”
UPS Taiwan’s business philosophy is based on three core
concepts: “Stay ahead of the customer,” “Provide customized
services,” and “Grow with the customer.”
As the str ucture of the global supply chains changes,
new destinations are increasing in logistical importance, with
increased traffic to Latin America, Saudi Arabia and other
emerging markets. Due to the variation of local regulations, a
fast international delivery can be slowed by difficult customs
clearance. UPS’s international network effectively helps its
clients ensure smooth and fast clearance and delivery, making
UPS Taiwan the ideal logistical partner for Taiwanese firms as
they expand their international reach.
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