America’s Most Legendary Coaches, Live on Gameday •  Founded by former University of Oklahoma and Dallas Cowboys head football coach Barry Switzer, Coaches’ Cabana is the first of its kind to offer college football fans a second screen experience. •  Watch the game and connect with Coaches’ Cabana online or through Cox Mosaic channel to interact with iconic coaches from around the U.S. •  Fans join coaches in their element and from wherever they typically watch the game, ranging from their home cabanas to local sports bars. •  Each coach, viewing games of the university where they previously coached and accompanied by a local co-­‐host, will provide unique insight, historical content and a different perspecKve than tradiKonal game-­‐day plaLorms. •  Programs will feature appearances by former players, media personaliKes, celebriKes and alumni. Reaching the masses Coaches Cabana gives you the access To nearly 8 millions home and growing! In one press of a buWon, your business will see mass distribuKon from the Southwest to West Coast, Arizona to Omaha! Second Screen Experience Connect with an engaged audience through Affinity MarkeKng •  83% of fans say they use social media during games* •  Enhances the fan experience through interacKve programming to illuminate sports broadcasts. •  Fans Tweet coaches directly and their quesKons are answered live by coaches during the broadcast. •  Rather than tradiKonal play-­‐by-­‐play programming, Coaches’ Cabana creates conversaKons with audiences via a second screen device (desktop, tablet or mobile device) Source: www.webpronews.com/83%-­‐of-­‐sports-­‐fans-­‐use-­‐social-­‐media-­‐while-­‐watching-­‐the-­‐game-­‐infographic-­‐2012-­‐04 In The News 2015 Talent Bios University of Oklahoma: Coach Barry Switzer In his 16 years at OU, Coach Switzer compiled a 157-­‐29-­‐4 record, winning numerous conference and naKonal Ktles. Coach Switzer was named the head coach of the Dallas Cowboys in 1994 and led them to the 1996 Super Bowl victory. Oklahoma State University: Coach Pat Jones Pat served as OSU’s head football coach from 1984 to 1994, where he coached NFL Hall of Fame running backs Thurman Thomas and Barry Sanders. Coach Jones then had a long career as a coach with mulKple NFL teams. Pat is currently a studio analyst for Fox Sports and a dayKme radio talk show host for The Sports Animal. Texas A&M University: Coach Jackie Sherrill Jackie served as head coach of Washington State, PiWsburgh, Texas A&M and Mississippi State, and currently hosts several media events.
2015 Talent Bios University of Texas: Coach Les Koenning* During the 2014 season Les coached wide receivers coach for the Texas Longhorns. Les also served as an assistant coach for the Texas Longhorns during 1981-­‐1983. Les was the Offensive Coordinator at Mississippi State from 1986-­‐ 1989 and the Offensive Coordinator at Texas A&M from 2003-­‐2007. Louisiana State University: John Fourcade John is a former quarterback who starred at both Ole Miss and the New Orleans Saints. John hosts a popular sports radio show in New Orleans. University of Arkansas: Clint Stoerner Clint played for the Razorbacks, where he was mentored by former NFL player Joe Ferguson. Clint signed with the Dallas Cowboys and played five season in the NFL. Stoerner is also on the radio morning show of LiWle Rock-­‐based Sports 93.3 The Source FM as a sports analyst. 2015 Talent Bios Arizona State: Danielle Kamela Danielle is an on-­‐
air host and local talent. She began her career doing camera work for organizaKons such as the CW6 and Phoenix Suns TV. She spent the past three and half years as a FOX Sports Arizona Girl hosKng programming and connecKng fans to the network. Kansas State University: Nick Leckey and Ryan Lilja Nick was a two Kme Captain at Kansas State, two Kme All American and two Kme All Big XII. He played 6 years in the NFL with Arizona, St. Louis and New Orleans and was a member of the XLIV Super Bowl Championship team. Ryan was All Conference guard at Kansas State, winning a Big XII Championship in his senior year. He played in the NFL with Kansas City and the Indianapolis Colts. He was voted to the Sports Illustrated All Pro Team in 2005 and 2010. He played in two Super Bowls and was on the Super Bowl Champion Team in 2006. 2015 Talent Bios University of Nebraska: Host/Coach Coming Soon! University of Arizona: Host/Coach Coming Soon! 2015 Market Coverage Nebraska – COX Cable 245K homes Kansas – COX Cable 300K homes Los Angeles -­‐ KDOC 5.5M homes Arizona -­‐ COX Cable 1.1M homes Arkansas – COX Cable 150K homes Oklahoma -­‐ COX Cable 465K homes Dallas – KTXA 2.6M homes Houston -­‐ KUBE 2.3M homes Louisiana – COX Cable 500K homes Over 13.2 million homes throughout California, Arizona, Texas, Oklahoma, Arkansas, Nebraska, Kansas and Louisiana! Coaches’ Cabana Online *Based on 2.6 million impressions over the 13-­‐game 2014 University of Oklahoma Coaches’ Cabana broadcast with 465,000 COX cable households. Coaches’ Cabana Online Sponsor Placement Guide www.CoachesCabana.com 2015 Media Partners Cox CommunicaFons -­‐ Cox is the third-­‐largest cable television provider in the United States, serving more than 6.2 million customers, including 2.9 million digital cable subscribers and 3.5 million Internet subscribers. KUBE TV / Houston -­‐ KUBE TV 57 is the only true English language, full powered independent TV staKon in Houston. KUBE TV 57 has full market distribuKon and reaches the enKre Houston DMA through a full-­‐power digital TV signal and is carried on all cable and satellite systems. KTXA TV / Dallas – is an independent television staKon serving the Dallas–Fort Worth metroplex. The staKon is owned by the CBS Television StaKons, as part of a duopoly with CBS owned-­‐and-­‐operated staKon KTVT (channel 11). Fox Sports Southwest (FSSW) – FSSW will stream each Coaches’ Cabana broadcast on www.foxsportssouthwest.com. The site reaches a monthly audience of more than 15 million page views and more than 5 million unique visitors. 2015 Media Partners, TBA *KDOC / Los Angeles -­‐ *Time Warner Cable – Time Warner is an American cable telecommunicaKons company that operates in 29 states. It is the second largest cable company in the U.S. behind only Comcast. *Time Warner markets (Waco, AusKn, San Antonio, El Paso, Laredo, Rio Grande Valley, Wichita Falls, Del Rio, Dilley, Eagle Pass and Uvalde) and KDOC/Los Angeles are to be announced at a later date with audience and pricing to follow. 2015 Sponsorship Package Network Sponsorship Market Arizona* Oklahoma* Dallas Houston Louisiana Arkansas Nebraska Kansas Primary School Arizona State University University of Oklahoma University of Oklahoma Texas A&M Louisiana State University University of Arkansas University of Nebraska Kansas State University Secondary School University of Arizona Oklahoma State University University of Texas University of Texas COX Cable COX Cable KTXA TV/TW KUBE TV/TW COX Cable COX /TW COX /TW COX/TW www.cox.com www.cbsdfw.com www.cbsdfw.com www.kube57.com Over the Air Online / Streaming www.coachescabana.com (across all markets) Online / Streaming :30’s per season www.foxsportssouthwest.com (across most markets) 104x 104x 104x 104x 52x 52x 52x 52x RotaKng Banner Ads ü  ü  ü  ü  ü  ü  ü  ü  Custom promoKonal spots ü  ü  ü  ü  ü  ü  ü  ü  *In Arizona and Oklahoma – COX Cable will run full seasons for both schools in their respecKve states – Arizona State and University of Arizona in Arizona and University of Oklahoma and Oklahoma State in Oklahoma. Linear plaRorms COX Cable and Time Warner Cable