This is Chartwells Higher Education Dining Services!
January 2012
MAGAZINE
Brand Inspiring Franchise Partners on
college campuses
eatlearnlive.com
table of
Welcome
Contents
Welcome Back to School
Culinary Outlook . . . . . . . . . . . 3
franchise partners . . . . . . . . . . 4
I would like to welcome the Class of 2012 back to school and
invite all new students and clients to experience everything
Chartwells has to offer from our innovative cuisine to our
sustainably run operations.
Beyond Marketing . . . . . . . . . . . 6
Although rising food costs (relating to food inflation and
commodities pricing) and bank debit card fees are affecting everyone from farms to families and businesses, one
important factor that remains steadfast is our commitment
to our clients and students.
Youfirst . . . . . . . . . . . . . . . . . . . . . 10
Health & Nutrition . . . . . . . . . . 8
Technology Update . . . . . . . . . . 9
Contact Chartwells . . . . . . . 11
Chartwells is confident that the value, quality, nutrition and YouFirst service we provide
for all of our guests is without exception. Our customized dining environments and meal
plan options fit each campus population from resident to commuter students, graduates
and faculty.Through successful partnerships, our retail operations provide enhanced dining
options that exceed student expectations.
From the freshest, highest quality cuisine, variety and convenience, to providing nutritional
information using the latest technology, Chartwells remains committed to ensuring every
student is satisfied and feels at home when dining on campus.
Best regards,
Steve Sweeney
President and CEO, Chartwells
EAT
Learn
live
I’m pleased to bring a larger
than usual edition to our
readers as we kick off the New
Year of Chartwells digital Magazine. In our
first issue for 2012 viewers can link to program videos and read about new informative
updates that students and teams can look
forward to when dining on campus. Thanks
to all of our vendor partners and teams who
help make Chartwells Magazine possible.
Providing nutritional information to students is a top
priority for Chartwells. We’re
pleased to announce the availability of recipe
nutritional information via Chartwells Dine
on Campus websites and via iPad kiosks in
dining halls. See page 9 for complete details
and a list of accounts currently live.
Welcome back to another
exciting year of promotions
and events that Chartwells accounts have available to run within campus
dining operations. In partnership with the
Business Excellence team, we continue to
present one of a kind limited time offers for
students and guests within campus dining
operations and catered events. See pages 6 &
7 for the 2012 LTO & promotions calendar.
Patti Girardi, Vice President Marketing &
Creative Services, Chartwells
Kristine Andrews, Editor/Communications
Manager, Chartwells
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Chartwells Magazine • January 2012 • EatLearnLive.com
Murali Krishnan, Marketing & Promotions
Manager, Chartwells
Chartwells Spotlight
Culinary Outlook
In 2012 the Chartwells Culinary Network will focus on
freshest ingredients, menu variety, quality and value.
promotions have been added to the 2012 LTO
and promotion calendar and are ready for our
teams to implement. Chartwells four distinct
catering service tiers are very successful and
available for students, clients and the public as
evident in the photos shown here.
In 2012 the Chartwells Culinary Network will
continue to focus on providing the freshest
ingredients to students through exciting menu
variety, quality and value in our resident dining
programs as well as sourcing products locally
and supporting local communities.
The Chartwells made without gluten recipes
base will increase and provide great tasting
fare for all guests. New and exciting culinary
Chef training will assist our culinarians to meet
their full potential and develop skills that they
can use continuously. In closing, we’re excited
to choose the next Chartwells Chef of the Year
in 2012 with the conclusion of the Be-A-star
program this summer.
Pictured: Catering from Chartwells at Indiana
University - Purdue University Indianapolis.
Chef Michael Lemon
Chartwells Higher Education,
VP of Culinary Innovations
2011 Fred D. Thompson, Sr. Award
Steve Sweeney, Chartwells President and CEO, was the recipient of the 2011 Fred D. Thompson, Sr. award. This award is the highest
honor presented by Thompson Hospitality Corporation to individuals
whom have consistently supported Thompson Hospitality’s growth
and success.
Picutred left to right: Warren Thompson, President and Chairman, Thompson Hospitality;
Steve Sweeney, President and CEO, Chartwells; Benita Thompson-Byas, Senior Vice President of Joint Ventures; Fred Thompson, Chief Administration Officer, Thompson Hospitality.
Past recipients include CEO Gary Green,
CEO of Contract Foodservice Rick Post and
Executive Vice President Corporate Sales Kurt
Kimball of Compass Group North America.
Thompson Hospitality Corporation, one of
the largest minority-owned contract foodservice companies in the US, strategically
partnered with Compass Group North
America in 1997. Since then, the partnership has
helped strengthen client relationships and better address the changing needs of customers.
Thompson Hospitality offers a wide variety of dining options for a
diverse range of business, education, and government facilities across
the United States and partners with Chartwells Higher Education Dining Services to provide services to colleges and universities. In 2010,
Thompson Hospitality was awarded the coveted ‘Company of the Year’
by Black Enterprise magazine.
EatLearnLive.com • January 2012 • Chartwells Magazine
3
Chartwells Partnerships
This special edition of Chartwells Magazine introduces our
partnerships with some of the most successful regional and nationally
recognized Quick Service Restaurant (QSR) franchise concepts on
college campuses today. Through Chartwells’ parent company, Compass Group North America, numerous franchise partnerships have
been formed, forging a new era of dining on campus for students.
Johnny Rockets Grand Opening at
Richard Stockton College
Pictured: Steve Sweeney, Chartwells President & CEO; Dr. Herman J. Saatkamp, Jr.,
President of Richard Stockton College; John Fuller, CEO of Johnny Rockets
A franchise operates as part of a particular chain or group within a
specific industry segment identifiable as a brand (which may have single
or multiple concepts) with standardized operation methods. Many
chains with established presence are expanding to college campuses
and the growth is expected to continue and increase nationwide.
Students are exposed to different franchised food and beverage
brands prior to college enrollment, recognize various brands and
are already loyal customers. They know what to expect regarding
quality and service and have confidence that their favorite items will
be served consistently every time.
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Savvy students want a variety of popular brands with quality products
ranging from specialty coffee chains such as Starbucks to premium
burger quick serve concepts like Johnny Rockets or superior-quality
traditional pizza operators like Papa John’s.
Nicole Hatfield, Compass Group Retail Innovations Design and Build
Manager, said, “A lot of excitement is generated when we host a
grand opening on campus. The students
have a lot of fun and enjoy having photos
taken with brand mascots. The students
understand that this concept was brought to
their campus by popular demand. Whether
through renovations or a new build out,
students can’t wait to begin enjoying the
Nicole Hatfield
Retail Innovations
brands they requested. In addition, popular
Business Excellence Team,
brand presence on campus contributes to
Compass
Group
student recruitment and retention efforts
for clients.”
Mike Brandon, Director of Brand Development for Compass Group
North America adds, “Partnerships with stronger performing concepts are key to driving profitable growth for our clients, coupled
with the strong leadership and support from
the experienced Chartwells teams that help
manage the brands on campus. The regional
and nationally recognized brand offerings can
accommodate many demographics, respective trends and food preferences popular in
different regions. We understand that menu
Mike Brandon
variety and versatility, convenience, price value
Director, Brand
and fun environments are important to stuDevelopment Retail
dents. Chartwells will continue to bring the
Innovations,
most successful regional and national concepts
Compass Group
to students and clients as new partnerships
are formed.”
Please contact Mike Brandon, Nicole Hatfield or your Chartwells
representative on campus regarding how your favorite franchise brand
can potentially come to your college or university.
Chartwells Magazine • January 2012 • EatLearnLive.com
Brand Inspiring!
Franchise Partners
TM
FAST FOOD, NOT FAT FOOD.
TM
Click logo to visit website.
EatLearnLive.com • January 2012 • Chartwells Magazine
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Campus Promotions
Help students get off to a
Healthy Start!
From whole wheat pancakes and muffins with
fresh berries to vegetable egg white frittatas
and omelets, students will wake up early to
enjoy these hot, healthy morning meals. Click
here for details.
Chartwells and the Compass Group
Business Excellence Team recognize
the importance of keeping college
campus foodservice offerings fresh and
exciting for students and guests.
Small Plates- Spanish Tapas
By offering small plate tastings, students can
mix, match, share and graze on both hot and
cold tapas in a more affordable and entertaining way of dining. Visit MyCompass for details.
Seasonal campaigns and promotions are an integral
component of our food services strategy and implemented for a
variety of different objectives including, but not limited to, driving
participation, increasing customer satisfaction, creating awareness,
driving sales and providing value for guests and clients. Promotions
can also have goals such as celebrating holidays, customer appreciation events or introducing new products and processes.
Laura Weber
Marketing Manager,
Strategic Marketing & Business Excellence
Compass Group
Arnold Sandwich Thins®
Arnold sandwich thins are available to all resident and retail dining locations and are great at deli stations. This product is low calorie, low salt
and high fiber. Visit MyCompass for signage and marketing materials.
Featured Chef:
Robin Rosenberg
Levy Associates
Throughout 2012, a regionally and/or nationally renowned chef will be featured
for the course of one month under the
Compass Group Celebrity Chef Series
Promotion.
Compass Group celebrity culinarians will
share their passion for specialty ingredients and their favorite cuisine, for which
they have earned acclaimed status.
Our featured celebrity chef for January/
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February 2012 is Chef Robin Rosenberg
from Levy Associates; a market leader in
food-service operations for sports and
entertainment venues. Nearly a third of all
professional sports teams are clients. They
handle food preparation and presentation for convention facilities, concert and
performance venues, racetracks, stadiums
and arenas for all major sports leagues.
From Churchill Downs to Wrigley Field,
from the USTA National Tennis Center to
Chartwells Magazine • January 2012 • EatLearnLive.com
Disney World, the company and culinary
teams are experts at feeding people out
on the town and at the game.
This January and February features Chef
Rosenberg’s “Game Day Cuisine” to help
feed the appetites of sports enthusiasts
everywhere at every event.
“Game Day Cuisine” Recipe Packet and
marketing materials found on MyCompass.
Beyond Marketing
The 2012 Marketing and Culinary promotional calendar is a
comprehensive guide to themed events, retail and culinary promotions available to all Chartwells accounts.
Murali Krishnan
Marketing & Promotions
Manager, Chartwells
Teams are encouraged to track the success of each promotion in both retail and
board plan operations by using the tracking tool accessible on MyCompass.
Chartwells associates can view the complete 2012-13 LTO and
promotional calendar by clicking here.
ABP Soup & Sandwich
Chartwells’ Small Bites
Warm up students this winter with Au Bon
Pain soups and perfectly portioned, freshly
made mini sandwiches in your café. Au Bon
Pain is the Chartwells and Compass Group
premier brand partner for quality soups.
Magnetic signage with QR Tags are available.
For details visit MyCompass.
From Teriyaki Wings, Spring Rolls, Tempura
Vegetables, Sesame Crusted Tofu, Hoisin
Glazed Baby Back Ribs, to the all favorite
Fried Rice, students and guests can enjoy
Chartwells’ own recipes and freshly prepared small bites in resident, retail and catering. Visit MyCompass.
Cooking with Chilies
Wing it!
Looking to heat up campus dining? Try
Chartwells “Cooking with Chilies” promotional recipes that will excite both the imagination and the palate. Visit MyCompass.
What’s game day without chicken wings?
From fiery Buffalo wings to Caribbean Jerk,
wings are an all time favorite and easy to eat.
Our chefs are always creating new recipes,
sauces and marinades for those little drumsticks and wingettes. To access recipes from
Chef Michael Lemon click here.
Chinese New Year Recipes
by Chef Yan Can Cook
All American Burger Series
Chinese New Year falls on January 23rd and
celebrates the “Year of the Dragon.” Recipes
can be offered at Chef Yan’s pan-Asian station concept that combines regional Asian
cuisines with classic cooking techniques. Taste
the authentic, fresh flavors of China, Korea,
Malaysia, Thailand and Vietnam brought to
you by Chef Martin Yan. Visit MyCompass.
Chartwells all-American burger recipes
were created to provide variety and satisfy
the unique appetites of today’s students.
From marinated and grilled Portobello
mushrooms with shaved Asiago cheese and
balsamic grilled onions to our cumin and
chili spiced black bean burger with low-fat
cheddar cheese, shredded lettuce and tomato salsa on a seven grain roll, students will be satisfied as they
feast on these decadent gourmet burgers. Click here for recipes.
Outtakes C-Store LTO’s & Promotions
Visit Outtakes on MyCompass to learn about all promotions, point of sale materials and operations guides. If
your account is interested in opening an Outtakes location, remember to take the Outtakes Site Survey or
contact Wallace “Buster” Johnston.
EatLearnLive.com • January 2012 • Chartwells Magazine
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Health and Nutrition
Chartwells is pleased to provide the first Balanced U video as a general
guide to understanding the current components of the combined health,
wellness and sustainability program which has been implemented at over
230 college and universities.
Chartwells Programs and Campaigns
Eat Local Support
whole + sum Recipes
Eat Local is a campaign that kicks off in
September. The goal of this campaign is
to support the viability of the mid-sized
American family farmer and local communities by promoting local produce and creating awareness of its many benefits. Click
here for winter signage.
Deliver simple, delicious vegetarian cuisine to students with whole+sum strictly
vegetarian recipes at stations or for variety in existing whole+sum weekly ethnic
menus. Visit whole+sum culinary page or
whole+sum home page.
Be a Flexitarian:
New Year, New Recipes!
Ready for
Bready!
A flexitarian is someone who actively incorporates meatless meals into his/her
diet but isn’t necessarily a vegetarian. Accounts interested in meat-free meals for
meat lovers and vegetarians alike can be
found on MyCompass. Be a Flexitarian
Facebook fan page. Become a Facebook
fan today!
Bready is part of Chartwells’ made without gluten ingredients program and
provides high quality fresh baked bread
products for gluten sensitive students. Accounts should budget this spring for implementation for the fall semester. Contact
Laura Lapp for more information.
Keeping it Green
Carbon Foodprint
Love Food Not Waste
Accounts have access to the Carbon Foodprint
online toolkit that provides information that will
allow your teams to build a step by step strategy to lower the carbon footprint of your foodservice operation. Work with clients today to
help the environment!
This campaign will help our teams take giant
steps to reduce the environmental footprint
of operations, while at the same time teach
responsible kitchen behaviors that will reduce
wasteful practices.
For details on cost saving ideas to share with
clients visit MyCompass.
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Chartwells Magazine • January 2012 • EatLearnLive.com
Contact Laura Lapp,
MS, RD, Director of Nutrition
Chartwells Higher Education
regarding all healthy, nutrition
and sustainability initiatives
and programs.
Technology Updates
Chartwells Launches iPad Kiosk
Technology in Campus Dining Halls
Nutritional information available for students at their fingertips!
Chartwells Higher Education Dining Services
is pleased to announce the piloting of iPad kiosk technology at the University of Miami
and University of Nebraska Kearney this
semester to help students access immediate
nutrition information for resident dining menu
items. Kiosks are located in dining hall locations
and use the Kiosk Pro iPad app. Students will
also be able to submit guest service feedback
via the iPad kiosk.
Any account that has activated the Dine on
Campus nutrition information page function is
eligible to request a kiosk. Accounts must be
utilizing Webtrition as a production management system and have all menu cycles built
prior to requesting a test link to access Dine
on Campus nutrition information. In addition,
the Dine on Campus website is a prerequisite
for App on Campus.
Interested units can contact Laura Lapp or
Rebekah Habinowski to get started.
Nutritional info
available
for students
Accounts
currently
active:
at
their
fingertips!
n University of Miami
n
Edinboro University
n
Idaho State University
n
Trinity College
n
University of Nebraska-Kearney
n
Xavier University
n
San Francisco State University
n
Winona State University
n
Missouri State University
n
University of Utah
n
University of North Carolina at Greensboro
n
University of North Carolina at Charlotte
iPad in action at
the University of
Nebraska-Kearney
Rebekah Habinowski
Chartwells’ Director of
Interactive Technology
Chartwells at Xavier University Features First
Coca-Cola Freestyle® Beverage Machine on Campus
Can one machine possibly provide over 100 drink choices of Coca-Cola brand beverages with the touch of
a finger? It’s possible with Coca-Cola’s new Freestyle® machine, considered to be the latest revolutionary
fountain beverage experience being offered by Coca-Cola. And students at college campuses managed
by Chartwells have access to this exciting machine. Read more.
Click here to see the Freestyle machines in action at Xavier.
Visit the Xavier Dining by Chartwells website.
Remember to Visit
Chartwells’ YouTube Channel
This month’s issue of Chartwells Magazine has numerous links to videos including those about Chartwells’
Balanced U and YouFirst programs and the Coca-Cola Freestyle® beverage machine featured at Xavier
University. Remember to visit the Chartwells YouTube channel for more!
EatLearnLive.com • January 2012 • Chartwells Magazine
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Happy Anniversary!
Stacey Shaw
Director Field
Marketing, Chartwells
It’s hard to believe that Chartwells Higher
Education Dining Services officially launched
the YouFirst Guest Service Program in over
230 college campuses with over 17,000
associates nationwide just one year ago.
View video here.
We have made excellent progress this past year to position Chartwells as the
service leader in the contract food service industry and we have the results to prove it.
In October 2011, nearly 3,000 Chartwells associates participated in the YouFirst Workplace Positivity
Inventory. Over 50% of associates say they understand what YouFirst means and that the program
aligns with their personal values. Over 60% say their managers use YouFirst for recognition and
reward, and over half responded that YouFirst has made a positive impact at their location.
Chartwells’ aggregate Customer Satisfaction Survey results from Fall 2011 demonstrate the positive
impact YouFirst continues to have on our enterprise service scores.
Four of our six internal benchmark scores indicate top areas
related to service:
category
Fall 2011
Fall 2010
Being friendly and courteous
73
71
Appearance
72
70
Having a ‘can-do’ attitude
68
65
Knowledge and skills
67
N/A
Additionally, “Appearance” and “Having a ‘Can-Do’ Attitude” scores increased an average of 2
percentage points from Spring 2011 to Fall 2011.
These consistent increases point to YouFirst becoming a part
of our culture. Thank you for your ongoing efforts to improve
associate and guest loyalty through YouFirst.
Note to teams:
All accounts are scheduled to receive the new YouFirst wallmount comment center in two separate boxes as well as set-up
instructions. Units will be charged back for the cost. Remember
to have comments cards on display for students and guests.
Contact Lin Johnson or Stacey Shaw for questions and support.
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Chartwells Magazine • January 2012 • EatLearnLive.com
YouFirst Wall of Fame
Associate recognition at Elmhurst
College outside of Chicago.
Associates receiving five WOW!
cards are recognized on a “wall of
fame” in the servery.
The Chartwells Promise:
Nourishing students is not only our business; it is our commitment to the communities in which we serve.
Chartwells is a diverse family of dedicated food and nutrition specialists serving the academic community.
We deliver customized solutions that benefit our partners through innovative programs.
Chartwells Higher Education Dining Services
3 International Drive, Rye Brook, NY 10573
Kristine Andrews
Kristine.Andrews@compass-usa.com
Phone: 914-935-5437, Fax: 704-295-5919
www.EatLearnLive.com
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All rights reserved.
Photo credits and Thanks:
Papa John’s Pizza
The National Football League
Compass Group Brands Team
Compass Group Business Excellence Team
Chartwells @ Xavier University Dining Services
Chartwells @ IUPUI
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