WORLD WILDLIFE FUND DARES YOU TO SAVE

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WORLD WILDLIFE FUND DARES YOU TO SAVE THE WORLD
Earth Hour 2013 Encourages All of Us to Take Part in Improving our Environment
Washington D.C., March 8, 2013: On March 23, 2013 The World Wildlife Fund is asking people around the world to sign the Earth Hour Pledge
to turn off their lights for one full hour to show their commitment to improving Earth’s future.
What started out as an isolated event in Sydney, Australia has grown over the past nine years into a worldwide phenomenon that aims to raise
awareness of global environmental issues including deforestation, sustainability, and climate change. Earth Hour focuses on individual efforts
that when combined globally can make a larger positive impact on the environment. It goes beyond just turning out the lights.
"Earth Hour has always been more than a lights off campaign, and we are now seeing some extraordinary environmental outcomes on the way
to achieving our long-term vision," says Andy Ridely, CEO and co-founder of Earth Hour.
About: The world’s leading
conservation organization,
WWF works in 100 countries
and is supported by 1.2 million members in the United
States and close to 5 million
globally. WWF’s unique way
of working combines global
reach with a foundation in
science, involves action at
every level from local to global, and ensures the delivery
of innovative solutions that
meet the needs of both people and nature.
In addition to the individual lights out pledge, businesses and organizations can take part in Earth Hour and commit to changes that will help
reduce their ecological footprint while encouraging their employees to do the same. Some of the corporations that took part in Earth Hour
2012 include Siemens, HSBC, Fédération Internationale de Football Association (FIFA), and the National Hockey League (NHL.)
"For the NHL, the success of this event is about more than turning the lights off for one hour. It is about changing the way our sport approaches
energy consumption," said Bernadette Mansur, SVP of NHL Green. "Our facilities are challenging themselves to operate more efficiently, and we
are encouraging our employees to observe Earth Hour at home and reduce their energy consumption throughout the day."
Earth Hour 2013 will take place between 8:30 and 9:30 pm local time.
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Tags: earth hour, earth hour pledge, world wildlife fund
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For more information on Earth
Hour and to sign the lights out
pledge please visit
www.earthhour.org.
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