Section 1 SURVEY & ANALYSIS OF MODERN WARRANTY LAW UNDER U.C.C. §§ 2-313-2-316 William S. Rogers Jr., Esq. Sara A. Colb, Esq. Day Pitney LLP, Boston I. INTRODUCTION Warranty based actions remain a fundamental and vital part of product liability litigation. Article 2 of the Uniform Commercial Code, which has been adopted by all states but Louisiana, establishes warranties both express and implied by law as bases for relief. There are three types of product warranties under the U.C.C.: the express warranty, the implied warranty of merchantability, and the implied warranty of fitness for a particular purpose.1 Under U.C.C. § 2-313, an express warranty is an affirmation of fact, description, or sample or model that becomes part of the basis of the bargain itself. Thus, an express warranty is a warranty that the seller creates, as opposed to one implied by law. Where the seller creates such an express warranty and the product does not conform to his affirmation, description, or sample, the buyer has an action against him for breach of an express warranty. Sections 2-314 and 2-315 of the U.C.C. establish two warranties—the warranty of merchantability and warranty of fitness for a particular purpose. These warranties arise by implication as a matter of law if not properly disclaimed. Most significant of all three warranties, the implied warranty of merchantability provides that a merchant of goods impliedly warrants that his goods are merchantable when he sells them. In Massachusetts, a warranty of merchantability product liability claim is based on either a design defect or a failure to warn. While Massachusetts does not recognize an action for strict tort liability, courts have consistently held that the implied warranty of merchantability is intended to afford similarly comprehensive relief. Finally, the warranty of fitness for a particular purpose arises when the seller knows of the particular purpose for which 1 U.C.C. §§ 2-313—2-315. In Massachusetts, these warranties are codified at G.L.M. c. 106, §§ 2313—2-315. the buyer is purchasing the product, and that the buyer is relying on his skill or judgment to ensure that the product is suitable. A seller can limit the scope or exclude any of these warranties, in accordance with the provisions of U.C.C. § 2-316.2 Generally, if a seller creates an express warranty, any disclaimer or limitation of warranties must be construed consistently with the express warranty. If the express warranty and the disclaiming language cannot be construed consistently, the disclaimer will not be given effect. To disclaim or modify the implied warranty of merchantability, the seller must either specifically mention the word “merchantability” or use expressions such as “as is” or “with all faults.” If this warranty is disclaimed in writing, the written disclaimer must be conspicuous. The implied warranty for a particular purpose can only be disclaimed in a writing that is conspicuous. Notwithstanding § 2-316, Massachusetts does not allow sellers or manufacturers to limit or disclaim the warranties of merchantability and fitness for particular purpose with respect to consumer goods. For the protection of consumers, Mass. Gen. Laws § 2-316A states that any language attempting to disclaim those warranties will not be enforced. Additionally, federal consumer warranty law also limits sellers’ ability to disclaim warranties and requires certain disclosures for the benefit of consumers.3 II. EXPRESS WARRANTIES A. Defined The U.C.C. provides that a seller’s (a) affirmation of fact or promise; (b) description; or (c) sample or model, which is made part of the basis of the bargain, creates an express warranty that the goods will conform to that affirmation, promise, description, or sample. When a seller attributes specific “properties, characteristics, or qualities” to a product, he expressly warrants that the product will actually conform to those specifications.4 This can include statements or descriptions appearing in advertisements, catalogues, and other marketing materials.5 In contrast to 2 See also G.L.M. c. 106, §2-316. 3 Magnusson-Moss Warranty Act, 15 U.S.C. § 2301 et seq. 4 McCarty v. E.J. Korvette, Inc., 28 Md. App. 421, 437 (1975). 5 See, e.g., Community Television Services, Inc. v. Dresser Industries, Inc., 586 F.2d 637, 640 (8th Cir. 1978) (upholding district court’s finding that statements in catalogue about television tower’s durability constituted express warranty). the warranties implied in law, discussed below, an express warranty is an obligation the seller creates and against which performance of the product is judged.6 The buyer need not show that the product was defective, but simply that it failed to perform as expressly warranted.7 For example, “the breach of an express warranty that a roof will not leak for 15 years is established by evidence that during that period of time the roof leaked.”8 To be sure, a statement need not be as precise as that to be considered an express warranty. Courts have found a seller’s statement that a product is safe to use to be an express warranty and provide a basis for relief should the product cause any harm.9 Instructions on how to use a product have also been held to constitute a form of express warranty.10 Section 2-313(2) provides that the words “warrant” or “guarantee” are not necessary to the creation of an express warranty, nor does the seller need to have intended his words to establish one.11 Nonetheless, not all statements made in connection with the sale of a product will constitute express warranties. Statements of opinion and affirmations of the value of goods do not create express warranties under the statute.12 In distinguishing between opinions and statements of fact, courts have generally viewed statements to the effect that a product is “good,” “wonderful,” or even “the best” as seller’s talk or “puffing.” Such statements are opinions and do not give rise to express warranties.13 The U.S. District Court for the District of Massachusetts highlighted this distinction noting “[s]tatements which constitute mere ‘puffing’ rather than affirmations of fact generally relate to the value or quality of that which the seller is offering. These state- 6 See Coca-Cola Bottling Co. v. Weston & Sampson Eng’rs, 695 N.E.2d 688, 694 (Mass App. Ct. 1998) (stating that “[w]hat differentiates the promise implied by law . . . and an express warranty is that the standard of performance is set by the defendants' promises, rather than imposed by law.) (citations omitted). 7 McCarty v. E.J. Korvette, Inc., 28 Md. App. at 437. 8 Id. 9 See, e.g., Drake v. Charles of Fifth Ave., 33 A.D.2d 987 (N.Y. 1970); Boehm v. Fox, 473 F.2d 445, (10th Cir. 1973); Marko v. Sears, Roebuck & Co., 24 N.J. Super. 295 (1953); Herndon v. Southern Pest Control Co., 307 F.2d 753 (4th Cir. 1962). 10 See, e.g., Shotkoski v. Standard Chemical Mfg. Co., 195 Neb. 22, 27-28 (1975). 11 U.C.C. § 2-313(2). 12 U.C.C. § 2-313(2). 13 See, e.g., Jacquot v. Wm. Filene’s & Sons, 337 Mass. 312, 315 (1958); Wocjcik v. Borough of Manville, 2010 N.J. Super. Unpub. LEXIS 174, at *8-9 (January 29, 2010). ments tend to be subjective and not easily verifiable.”14 The court, interpreting Massachusetts law, refused to find an express warranty was created by statements contained in defendant’s brochure such as that its workforce was “consistent and knowledgeable” and “cannot be equaled by any competitor.”15 Using similar reasoning, the Indiana Supreme Court upheld a ruling distinguishing between the statements “top quality seeds” and “high vitality, vigor and germination.” The Indiana court reasoned that the former amounted to unverifiable puffing, while the latter was “a definitive statement” about how the seeds would perform and created an express warranty.16 1. Basis of the Bargain Significantly, whether the express warranty be by affirmation of fact, description, or sample, it must be “made part of the basis of the bargain” in order to qualify as an actionable warranty under the statute. States have employed different standards in determining whether a statement was “made part of the basis of the bargain.” Some states, including Massachusetts, require the buyer to “show at least some reliance on the defendant's representations to successfully state a claim for breach of an express warranty.”17 Other states have squarely rejected reliance as a requirement in an express warranty claim.18 In yet a third approach, the U.S. Court of Appeals for the Third Circuit, interpreting New Jersey law, held that “a plaintiff effectuates the ‘basis of the bargain’ requirement . . . by proving that she read, heard, saw or knew of the advertisement containing the affirmation of fact or promise.”19 The court went on to explain that once such proof was offered, a defendant could only rebut the presumption that the statements were part of the 14 Marantz Co. v. Clarendon Industries, 670 F. Supp. 1068, 1073 (D. Mass. 1987). 15 Id. 16 Martin Rispens & Son v. Hall Farms, 621 N.E.2d 1078, 1082-83 (Ind. 1993). 17 Hiller v. DaimlerChrysler Corp., 2007 Mass. Super. LEXIS 442, *11 (September 25, 2007); see also Carter v. Scubapro, 2011 U.S. Dist. LEXIS 84449, *11 (D. Mass. May 10, 2011) (“Plaintiff has offered no evidence whatsoever of reliance upon (or even knowledge of) any express warranty, thus he has no claim for breach of that warranty under Massachusetts law.”); Phillips v. Ripley & Fletcher Co., 541 A.2d 946, 950 (Me. 1988); Stang v. Hertz Corp., 83 N.M. 217, 219 (1971). 18 See, e.g., Weinstat v. Dentsply Internat., Inc., 180 Cal. App. 4th 1213, (2010) (“[B]reach of express warranty arises in the context of contract formation in which reliance plays no role.”). 19 Cipollone v. Liggett Group, Inc., 893 F.2d 541, 567-68 (3rd Cir. 1990). ‘basis of the bargain’ by “clear affirmative proof [] that the buyer knew that the affirmation of fact or promise was untrue.”20 Despite the requirement that a statement be “made part of the basis of the bargain” to qualify as an express warranty, many courts have also found statements made after the completion of the bargain to constitute express warranties.21 In Rite Aid Corp. v. Levy-Gray, the Maryland Court of Appeals held that statements contained inside a medication package created an express warranty, even though plaintiff buyer was not aware of the statements when she purchased the medication.22 The court rejected the argument that for a statement to become part of the basis of the bargain it “must be a negotiated term of the agreement, or [the] consumer must at least have been aware of its existence prior to the consummation of the deal.”23 The court reasoned that “the circumstances surrounding most purchases in modern commercial dealing” preclude such a reading of the statute, and pointed to “the relationship between the sale of the goods and the affirmations made by the seller” as the test for whether those affirmations were made part of the basis of the bargain.24 However, other courts have taken a stricter view that the timing does matter, and that “in order to become part of the basis of the bargain, the buyer must have been aware of the affirmation of fact or promise at some point in the bargaining process.”25 III. IMPLIED WARRANTIES The U.C.C. establishes two implied product warranties which arise by operation of law, and do not require any express agreement between the parties: the implied warranty of merchantability and the implied warranty of fitness for a particular purpose. 20 Id. At 568. 21 See, e.g., Winston Indus., Inc. v. Stuyvesant Ins. Co., 55 Ala. App. 525 (1975). 22 391 Md. 608 (Ct. App. Md. 2006). 23 Id. at 625. 24 Id. 25 See, e.g., Kelleher v. Marvin Lumber & Cedar Co., 152 N.H. 813, 844 (2005). A. Implied Warranty of Merchantability By far the broadest and most commonly asserted warranty claim is breach of the implied warranty of merchantability. Under the U.C.C. § 2-314, every sales contract carries an implicit warranty that the goods are “merchantable . . . if the seller is a merchant with respect to goods of that kind.” This warranty is “designed to protect the buyer of goods from bearing the burden of loss where merchandise, though not violating a promise expressly guaranteed, does not conform to the normal commercial standards. . .”26 Requiring no proof of specific promises or affirmations by the seller, this law imposes on the merchant an obligation to stand behind his product as a matter of social policy.27 “The merchant seller warrants that his goods are, among other things, fit for the ordinary purposes for which such goods are used.”28 1 Massachusetts Merchantability Claims An action based upon the implied warranty of merchantability is similar to a strict liability claim in tort, leading some commentators to refer to it as a “first cousin.”29 While the two claims co-exist in some states, Massachusetts does not recognize strict tort liability. Massachusetts courts have frequently noted, however, that product liability under a merchantability claim in this state is “fully as comprehensive as the strict liability theory of recovery adopted by a great many other jurisdictions.”30 In support of this finding, the Massachusetts Supreme Judicial Court (“SJC”) in Back v. Wickes Corp. pointed out that the legislature specifically abolished the privity requirement for warranty claims, and also disallowed merchants from disclaiming the implied warranty of merchantability with respect to consumer goods.31 To be sure, there are important distinctions between strict liability and an action under the implied warranty of merchantability in Massachusetts today. Significantly, and discussed more fully herein, in Vassallo v. Baxter the 26 Vlases v. Montgomery Ward & Co., 377 F.2d 846, 849 (3rd Cir. 1967). 27 Cigna Ins. Co. v. Oy Saunatec, 241 F.3d 1, 16 (1st Cir. 2001). 28 Back v. Wickes Corp., 375 Mass. 633, 640 (1978). 29 See, e.g., White & Summers, Uniform Commercial Code § 9-8, at 510 (4th ed. 1995); see also, Mathew Bender & Co., Inc., I-2 Products Liability, § 2.03 (2011). 30 See, e.g., Back v. Wickes Corp., 375 Mass. at 639; Haglund v. Philip Morris, Inc., 446 Mass. 741, 746 (2006). 31 Back, 375 Mass. at 639-640 (stating that Massachusetts Legislature’s enacting §§ 2-318 and 2316A evidenced its intention to afford relief as comprehensive as that available under strict liability). SJC abandoned the strict liability “hindsight approach” to the duty to warn, holding that sellers and manufacturers are only liable under a merchantability action for the failure to warn of foreseeable or reasonably knowable dangers. 32 As a matter of policy, however, Massachusetts courts have continued to explain the rationale of the merchantability claim with reference to the justification underlying strict liability. In Haglund v. Philip Morris Inc., the SJC stated: “The stringent responsibility placed on sellers under our warranty scheme is justified on the ground that . . . public policy demands that the burden of accidental injuries caused by products intended for consumption be placed upon those who market them, and be treated as a cost of production against which liability insurance can be obtained; and that the consumer of such products is entitled to the maximum of protection at the hands of . . . those who market [the prod33 ucts].” 2. Merchantability Defined The statute defines merchantability by six minimum criteria: “(2) Goods to be merchantable must at least be such as[:] (a) pass without objection in the trade under the contract description; and (b) in the case of fungible goods, are of fair average quality within the description; and (c) are fit for the ordinary purposes for which such goods are used; and (d) run, within the variations permitted by the agreement, of even kind, quality and quantity within each unit and among all units involved; and 32 428 Mass. 1, 20 (1998). 33 Haglund, 446 Mass. at 746 (citations and quotations omitted). (e) are adequately contained, packaged, and labeled as the agreement may require; and (f) conform to the promises or affirmations of fact made on the container or label if any.”34 Most warranty of merchantability actions are litigated under the “fit for the ordinary purposes” criterion.35 As one court recently explained, “the implied warranty of merchantability concerns the fitness of goods for the ordinary, customary purposes for which such goods are used.”36 In Back v. Wickes Corp., the SJC explained that “ordinary purposes” include both the uses that the seller intended, as well as those which are reasonably foreseeable.37 Thus, even a misuse is actionable under the statute so long as it is a foreseeable misuse. Further, the court stated that whether a product is “fit” for those purposes “is a question of degree that primarily, though not exclusively, concerns reasonable consumer expectations.”38 A product is unfit “where it is dangerous to an extent beyond that which would be contemplated by the ordinary consumer who purchases it, with the ordinary knowledge common to the community as to its characteristics.”39 3. Defective Design Theory In Massachusetts, merchantability product liability claims are based either on defective design or a failure to warn.40 Like in strict liability claims, the liability analysis for product design “focuses on the product’s features, rather than the seller’s conduct.”41 A manufacturer will be held liable under the defective design theory if “its conscious design choices fail to anticipate the reasonably foreseeable risks of ordinary 34 U.C.C. 2-314(2)(c). 35 White & Summers, Uniform Commercial Code § 9-8, at 521 (4th ed. 1995). 36 Lawson v. Hale, 902 N.E.2d 267 (Ind. Ct. App. 2009). 37 375 Mass. 633, 640 (1978). 38 Id. at 642. 39 O’Neil v. Electrolux Home Prods., 2008 U.S. Dist. LEXIS 39998, *13 (D. Mass.) (citations and quotations omitted). 40 41 Haglund v. Philip Morris, Inc., 446 Mass. 741, 747 (2006). O’Neil v. Electrolux Home Prods., 2008 U.S. Dist. LEXIS 39998, *16 (D. Mass. May 14, 2008) (citation omitted). use.”42 Thus, liability under this theory “may be imposed even where the product was properly designed, manufactured, or sold; conformed to industry standards; and passed regulatory muster, and even where the customer used the product negligently.”43 Recently in O’Neil v. Electrolux Home Prods., the U.S. District Court for the District of Massachusetts considered whether a riding lawn mower fitted with a grass catcher was defectively designed where its blades continued to cut even when the machine was in reverse, and the attached grass catcher limited rearward visibility, potentially exacerbating the danger of a back-over accident. In analyzing the issue, the court noted that “a manufacturer must anticipate the environment in which its product will be used, and it must design against the reasonably foreseeable risks attending the product’s use in that setting.”44 The court reasoned that defendant manufacturer could reasonably have foreseen that a lawnmower “would be purchased for residential mowing[,] and that children might be near . . . while it was in operation.”45 Having determined that the risk to children was foreseeable, the court then analyzed whether the design was “unreasonably dangerous” and therefore unfit, given this foreseeable risk. The court explained that product design is evaluated on various factors “including the gravity of the danger posed by the challenged design, the likelihood that such danger would occur, the mechanical feasibility of a safer alternative design, the financial cost of an improved design, and the adverse consequences to the product and to the consumer that would result from an alternative design.”46 Relying in part on plaintiffs’ proposed alternative designs that included child safety systems, and actual implemented designs of other manufacturers that included back-over protection systems, the court found that a genuine issue was raised as to the product’s design, and denied defendants’ motion for summary judgment.47 In discussing the alternative designs in the industry, the court noted that to succeed, Plaintiffs did not need to show that any manufacturer em- 42 Haglund, 446 Mass. at 747-48 (citation and quotations omitted). 43 Id. at 748. 44 2008 U.S. Dist. LEXIS 39998, *12 (D. Mass. May 14, 2008) (emphasis added). 45 Id. at *12-13. 46 Id. at *16-17. 47 Id. at *17-20. ployed or even considered another design, but only “that a safer alternative design was feasible.”48 4. Failure to Warn Theory A manufacturer may be held liable for breach of the implied warranty of merchantability if he fails to properly warn the foreseeable consumer of a product’s known and inherent dangers, that cannot be eliminated through design improvements . In Mitchell v. Sky Climber, Inc., the SJC explained, “A manufacturer of a product has a duty to warn foreseeable users of dangers in the use of that product of which he knows or should have known. A manufacturer who advises prospective users concerning the use of its own product must provide complete and accurate warnings concerning dangers inherent in that product.”49 Prior to the decision in Vassallo v. Baxter Healthcare Corp., this failure to warn standard “presume[d] that a manufacturer was fully informed of all risks associated with the product at issue.”50 In Vassallo v. Baxter Healthcare Corp., the SJC revised and limited the scope of prior law, abandoning the strict liability “hindsight” approach which disregarded foreseeability. The court held that a defendant is not “liable under an implied warranty of merchantability for failure to warn or provide instructions about risks that were not reasonably foreseeable at the time of sale or could not have been discovered by way of reasonable testing prior to marketing the product.”51 Under the ruling in Vassallo, “state of the art” evidence is deemed admissible to establish what the manufacturer knew about the risks, and what could have been learned through testing.52 Vassallo also held that “[a] manufacturer . . . will remain subject to a continuing duty to warn (at least purchasers) of risks discovered following the sale of the product at issue.”53 In Lewis v. Ariens Co., the court considered and somewhat limited the scope of the “continuing duty” it announced in Vassallo.54 In Lewis v. Ariens, Plaintiff injured 48 Id. at *19. 49 Mitchell v. Sky Climber, Inc., 396 Mass. 629, 631 (1986). 50 Vassallo v. Baxter Healthcare Corp., 428 Mass. 1, 20 (1998). 51 Id. at 22-23. 52 See Thayer v. Pittsburgh-Corning Corp., 45 Mass. App. Ct. 435, 437 (1998). 53 Vasallo, 428 Mass. at 23. 54 434 Mass. 643, 646-50 (2001). his hand on the blades of a snow blower he purchased used, sixteen years after the product was originally manufactured and sold. The court accepted the principles of the Restatement (Third) of Torts: Product Liability § 10, which does not limit the post-sale duty to warn to direct purchasers, as the “logical and balanced embodiment of the continuing duty rule we recognized in Vassallo.” Nevertheless, the court found that no continuing duty to warn existed here where plaintiff “purchased the product at least second hand, sixteen years after it was originally sold, and did not own the product until years after a duty to provide additional warnings arguably arose.”55 The court reasoned that it would be unreasonable to require a manufacturer to provide warnings to an individual in plaintiff’s position where plaintiff belonged “to a universe too diffuse and too large for manufacturers or sellers of original equipment to identify.”56 5. Limitations on Duty to Warn Massachusetts has recognized some important limiting principles on the duty to warn. There is no duty to warn " where the danger presented by a given product is obvious . . . because a warning will not reduce the likelihood of injury."57 Thus, in a case where plaintiff sought damages for injuries sustained falling off a ladder, the SJC rejected his argument that the manufacturer should have placed a label on the ladder warning users that they should not stand on the seventh step.58 The court in Carey v. Lynn Ladder & Scaffolding Co. held that “the plaintiff was aware of, and appreciated, the danger he was incurring by going to the seventh step of the ladder so that a warning . . . was not needed and the defendant was not causally responsible for the accident.”59 Under similar reasoning, and notwithstanding a manufacturer’s failure to warn of a known risk, a plaintiff “with superior knowledge of the hazards of a particular product . . . cannot recover if, based on his superior knowledge, he understood the danger.”60 Finally, where a plaintiff claims that the manufacturer’s warnings were inadequate, yet admits that he did not read those warnings, his warranty claim based on failure to warn 55 Lewis v. Areins Co., 434 Mass. 643, 649 (2001). 56 Lewis v. Areins Co., 434 Mass. 643, 649 (2001). 57 Bavuso v. Caterpillar Industrial, Inc., 408 Mass. 694, 699 (1990); see also Carey v. Lynn Ladder & Scaffolding Co., 427 Mass. 1003 (1998). 58 Carey v. Lynn Ladder & Scaffolding Co., 427 Mass. 1003 (1998). 59 Id. at 1006. 60 Lussier v. Louisville Ladder Co., 938 F.2d 299, 301 (1st Cir. 1991). will fail, because even if there had been a more complete warning, he would not have seen it.61 These limiting principles boil down to proof of causation issues. In each case it cannot be said that the presence of a warning would have prevented the accident.62 Therefore the failure to warn in such instances will not provide the basis for an actionable merchantability claim. 6. The Unreasonable Use/Correia Defense An important limitation on merchantability claims based on defective design is known as the “unreasonable use” defense, articulated by the SJC in Correia v. Firestone Tire & Rubber Co.63 The court stated that under Massachusetts warranty law, “the only duty imposed on the user is to act reasonably with respect to a product which he knows to be defective and dangerous.”64 Put another way, a “plaintiff in a warranty action under G.L. c. 106, § 2-314 may not recover if it is found that, after discovering the product’s defect and being made aware of its danger, he nevertheless proceeded unreasonably to make use of the product and was injured by it.”65 In Gillespie v. Sears, Roebuck & Co., plaintiff argued that a saw was defectively designed where the blade guard had to be removed for certain types of cutting, which allowed one to leave the guard detached.66 On review, the U.S. Court of Appeals for the First Circuit found that there was enough evidence of unreasonable use to warrant a jury instruction on that defense. In so finding, the court focused on the fact that plaintiff “admittedly knew that table saws came with guards and knew that this machine had no guard attached[;] . . . admitted that he knew saws were sold in stores with blade guards on them and that he had seen one used with a blade guard on a home repair television show.”67 Based on these admissions, the court held that “the jury could 61 O’Neil v. Electrolux Home Prods., 2008 U.S. Dist. LEXIS at *21-22 (D. Mass. May 14, 2008). 62 See, e.g., Lussier, 938 F.2d at 302 (“Because an adequate instruction would not have enhanced the plaintiff's existing knowledge as to proper ladder setup, the inadequacy of the warning did not proximately cause the plaintiff's injuries.”). 63 388 Mass. 342 (1983). 64 Id. at 355. 65 Id. at 357. 66 386 F.3d 21 (1st Cir. 2004). 67 Id. at 32. permissibly have inferred that he knew that guards were standard safety equipment, that their absence meant that something was wrong in a way that increased the risk of injury, and that (as a matter of common sense) working with a high-speed cutting tool with an unguarded blade could cause serious injury up to and beyond what [plaintiff] suffered.”68 Recently in Haglund v. Philip Morris, Inc., one of the many cases brought against tobacco manufacturers, the SJC considered whether the unreasonable use/Correia defense should be unavailable as a matter of law in the context of cigarette use, where cigarettes cause injury when used in their ordinary manner, and therefore cannot be used reasonably.69 The plaintiff in Haglund brought an action against Philip Morris, on behalf of her husband, a longtime smoker who died of lung cancer. Plaintiff sought to preclude Philip Morris’s assertion of the Correia defense as a matter of law, and the SJC reviewed the trial court’s denial of that motion. First, the court reasoned why the Correia defense is generally inapplicable to cigarettes: “[T]he Correia defense presumes that the product at issue is, in normal circumstances, reasonably safe and capable of being reasonably safely used, and therefore that the consumer’s unreasonable use of the product he knows to be defective and dangerous is appropriately penalized. Because no cigarette can be safely used for its ordinary purpose, smoking, there can be no unreasonable use of cigarettes. Thus, the Correia defense, which serves to deter unreasonable use of products in a dangerous and defective state, will, in the usual course, be inapplicable.”70 The court found that the social policy of the Correia defense—to encourage the reasonable use of products by consumers—cannot be accomplished with respect to use of a product that by its very nature cannot be used reasonably.71 Rejecting Philip Morris’s argument that the defense can be predicated on a presumption that “the only safe use of a 68 Id. at 32-33. 69 Haglund v. Philip Morris, Inc., 446 Mass. 741 (2006). 70 Id. at 742-43. 71 Id. at 751. product is nonuse,” the court concluded that the Correia defense is generally unavailable in this context.72 The court further justified this conclusion on policy grounds, emphasizing that “where the defendant merchant affirmatively invites the consumer to use a product that cannot be safely used . . .then public policy demands that the merchant bear the burden of reasonably foreseeable injuries that result from that invitation.”73 This conclusion was undisturbed by “plaintiff’s stipulation of knowing unreasonable use,” which the court found to be nothing more than a restatement of the obvious and known fact that cigarettes cannot be used safely, and therefore their use is inherently unreasonable.74 However, the court left open a window of potential applicability of the Correia defense in cigarette cases in certain circumstances: “[W]e [] agree with Philip Morris that, in certain conceivable scenarios, an individual consumer’s behavior may be so overwhelmingly unreasonable in light of the consumer’s knowledge about, for example, a specific medical condition from which he suffers, that the Correia defense may be invoked.”75 By way of example, the court stated that the Correia defense might appropriately be invoked where a consumer begins smoking despite suffering from emphysema or some other condition the consumer knows to be exacerbated by smoking.76 This would indeed constitute unreasonable use, and the Correia defense would be appropriate. 7. Purchaser Control of Product Specifications In Hatch v. Trail King Industries, Inc.,77 a case just decided in August of this year, the U.S. Court of Appeals for the First Circuit carved out a new exception that could pose a significant road block to merchantability cases based on defective design in Massachusetts, or perhaps, as some commentators have pointed out, “open[] the door to some really inconsistent rulings.”78 Plaintiffs Dean Hatch and his wife, brought suit 72 Id. at 752. 73 Id. at 753. 74 Id. at 752-53. 75 Id. at 743. 76 Id. at 753. 77 2011 U.S. App. LEXIS 18000 (1st Cir. August 29, 2011). 78 See David E. Frank, Co. Not Liable for Defective Trailer, Massachusetts Lawyers Weekly, September 12, 2011, at 1 (quoting Timothy C. Kelleher III, who submitted an amicus brief on behalf of the Massachusetts Academy of Trial Attorneys). against the manufacturer of a trailer used by Hatch’s employer after the trailer left him paralyzed from the neck down. Plaintiff argued that a design defect in the hydraulically operated drop gate caused his injury. The trailer, including the drop gate, was manufactured according to specifications of Plaintiff’s employer. While acknowledging that there is no clear state precedent on the issue, the court held there was no error in the jury instruction that there is no implied warranty of merchantability “if the purchaser is not simply the purchaser[,] but was also the party that had complete control of the product’s specifications, and, therefore, bears significant responsibility to any resulting defect because it was their design, their specifications, that caused the defect.”79 In the court’s view, the fact that the defendant manufacturer “had built a specialized trailer for Hatch’s employer” based on the employer’s own specifications, barred plaintiff from recovering for defective design.80 The court affirmed the jury instruction on this exception despite acknowledging (1) that Massachusetts warranty law requires no privity of contract (§ 2- 318); and (2) the well established precedent in Massachusetts that the implied warranty of merchantability “is congruent in nearly all respects with the principles expressed in the Restatement (Second) of Torts § 402A,” governing strict liability claims.81 Instead, the court looked to § 404 of the Restatement and its commentary and determined that Massachusetts would likely follow it.82 Specifically, in § 404 entitled “Negligence in Making, Rebuilding, or Repairing Chattel,” the commentary provides: “[A] contractor is not required to sit in judgment on the plans and specifications or the materials provided by his employer . . . [and] is not subject to liability if the specified design or material turns out to be insufficient to make the chattel safe for use, unless it is so obviously bad that a competent contractor would realize that there was a grave chance that his product would be dangerously unsafe.”83 79 Hatch, 2011 U.S. App. LEXIS at *11-12. 80 Id. at *21-22. 81 Id. at 13, 19-20. 82 Id. at 20-22. 83 Id. at 22. Finding no express distinction between a contractor and a manufacturer in either G.L.M. c. 106 or the Restatement, the court found that the principles articulated in the § 404 commentary applied and barred recovery on these facts.84 B. Implied Warranty of Fitness for a Particular Purpose By far the less common of the implied warranty claims is the implied warranty of fitness for a particular purpose—U.C.C. § 2-315. This warranty arises (1) where the seller at the time of contracting has reason to know any particular purpose for which the goods are required; and (2) the seller knows that the buyer is relying on the seller’s skill or judgment to select or furnish suitable goods.85 Because of the requirement that the seller know of the particular purpose for which the product is needed and that the buyer is relying on his skill or judgment, the determination of whether this warranty has arisen is typically a question of fact.86 One case typifying the warranty of fitness for a particular purpose is Massey-Ferguson, Inc. v. Evans.87 In Massey-Ferguson, plaintiff buyer sought assistance from seller’s salesman in selecting farm equipment. The equipment was defective and failed to perform properly. In determining that the seller breached the implied warranty of fitness for a particular purpose, the court relied on the fact that the buyer told the salesman that he did not have any experience with farming and that he needed the equipment to farm 200 acres, the salesman’s testimony that he “explained . . . all that he knew about farming[,] assisted [the buyer] in selecting the equipment that he would need in his farming operation,” and assured the buyer that the equipment “would be in ‘field ready’ condition and would be ready to cut soybeans.”88 The court determined that from these facts it was clear the plaintiff buyer relied on the salesman’s skill and judgment to select suitable equipment for his particular soybean farming operation, and that the salesman understood that the buyer was relying on his skill and judgment.89 Thus the equipment’s failure to perform as indicated constituted a breach of the warranty of fitness for a particular purpose. 84 Id. at 22-23; 29-31. 85 U.C.C. § 2-315. 86 Fernandes v. Union Bookbinding Co., 400 Mass. 27, 33 (1987). 87 406 So.2d 15 ( Miss. 1981). 88 Id. at 17. 89 Id. One common circumstance where this warranty arises is where a buyer orders particularly manufactured goods with certain features specific to the buyer’s needs. For example, in Kokomo Opalescent Glass Co. v. Arthur W. Schmid International, Inc.,90 plaintiff, a consultant in glass machinery and plants, contracted with defendant seller to deliver and install in plaintiff's plant a rolling machine, designed by defendant with the specifications that it be “adaptable for double rolling (employing four rollers) . . . capable of producing forty sheets of cathedral glass thirty-eight by ninety-six inches in size per hour,” and consist of “certain specified parts and equipment.”91 Where this highly specified and custom-ordered machine failed to perform according to the particular purpose of the buyer, the court held that the seller breached its implied warranty of fitness for that particular purpose.92 IV. DISCLAIMING WARRANTIES A. Exclusion and Modification under the U.C.C. U.C.C. § 2-316, entitled “Exclusion or Modification of Warranties,” allows sellers to limit or disclaim the warranties discussed in the preceding sections. This section provides minimum criteria required for such limitation or disclaimer to be valid. First, § 2-316(1) requires that “words or conduct relevant to the creation of an express warranty and words or conduct tending to negate or limit warranty” must be construed consistently with each other, wherever reasonable. Any such negation or limitation will be inoperative where the statements or conduct cannot be consistently construed. In other words, a seller will not be permitted both to provide an express warranty and take it away at the same time. Thus, where a court finds statements or affirmations of a seller to have created a warranty, it will not give effect to the seller’s disclaimers of that same warranty. For example, in Woodbury Chem. Co. v. Holgerson, the U.S. Court of Appeals for the Tenth Circuit upheld the determination that the label on an herbicide product guaranteeing the composition of the herbicide created an express warranty. As such, the court would not give effect to the disclaimer appearing on the product, which stated that the: 90 371 F.2d 208 (7th Cir. 1966). 91 Id. at 210. 92 Id. at 214. “[s]eller makes no warranty of any kind, express or implied, concerning the use of this product.”93 . Subject to § 2-316(3), discussed below, § 2-316(2) provides that a seller wishing to exclude or modify the implied warranty of merchantability must specifically mention the word “merchantability.” This can be done orally or in writing, but if it is in writing it must be conspicuous.94 In contrast, the implied warranty of fitness for a particular purpose can be disclaimed with general language, but it must be in writing, and the writing must be conspicuous. The statute specifically provides that general language stating that “[t]here are no warranties which extend beyond the description on the face hereof” is sufficient to disclaim a warranty of fitness for a particular purpose.95 Under § 2-316(3), “all implied warranties are excluded by expressions like ‘as is,’ ‘with all faults,’ or other language which in common understanding calls the buyer’s attention to the exclusion of warranties and makes plain that there is no implied warranty.”96 Thus, there is no requirement that “merchantability” be specifically mentioned in order to disclaim it if words such as “sold as is” are used. B. Consumer Protection—Limitations on Disclaimers Notwithstanding the adoption of § 2-316, Massachusetts limits the ability of sellers to exclude or modify the implied warranties of merchantability and fitness for a particular purpose. Under G.L.M. c. 106, §2-316A, a seller or manufacturer’s attempts to disclaim or modify the implied warranties with respect to consumer goods are unenforceable. This section also prohibits a seller from limiting the remedies available to the consumer for breach of warranty. Consumer goods are defined as “those bought for use primarily for personal, family or household purposes.”97 Section 2-316A is specifically aimed at protecting consumers and their purchase of consumer goods, rather than business transactions. Indeed, § 2-316A(4) states that it “does not affect the validity under other law of an agreement between a seller or manufacturer of goods and services and a buyer that is an organization.” 93 439 F.2d 1052, 1053-1054 (10th Cir. 1971). 94 Under U.C.C. §1-201(10), a term or clause is conspicuous "when it is so written that a reasonable person against whom it is to operate ought to have noticed it." 95 U.C.C. § 2-316(2). 96 U.C.C. § 2-316(3). 97 Jacobs v. Yamaha Motor Corp., U.S.A., 420 Mass. 323, 328 (1995). Federal law similarly provides some warranty protection with respect to consumer products. The Magnuson-Moss Warranty Act, enacted in 1975, established a limited federal consumer warranty law.98 The Act limits the types of disclaimers that manufacturers and sellers can use with respect to implied warranties of merchantability and fitness for a particular purpose, requires certain minimum disclosures by sellers, and provides remedies to consumers for breach of warranty.99 V. CONCLUSION Thus, with certain important limitations, the three product warranties established by the U.C.C.—the express warranty and implied warranties of merchantability and fitness for a particular use—provide significant bases for product liability actions. Product manufacturer’s should be well-informed on the elements of each of these warranty claims, their evolving interpretation under the law, the corresponding defenses, and the proper means to limit or exclude such claims. 98 White & Summers, Uniform Commercial Code § 9-15, at 543 (4th ed. 1995). 99 Id.