Streaming Live Sporting
Events Over the Internet
by Joel D. Balthaser
Streaming Live Sporting Events
Presentation Topics:
1) Introduction
2) How it Works
3) Required
Equipment
4) Cost Factors
5) Video Streaming Providers
6) Resources & Links
7) Questions
Introduction to
Live Video Streaming
Streaming Your Events to the World
Introduction to Live Streaming
Video Streaming Overview:
 Used Today By:
Sports Organizations, Education Institutions, Event
Organizers, Government Agencies, Faith Based
Organizations, Corporate Enterprises & More
 Dispelling the Myths:
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Video Streaming is Too Expensive
Limited Resources & Personnel
Decreases Ticket Revenue
Need a Video Background
Introduction to Live Streaming
Benefits of Streaming Live Video:
 Reach More
People (Exposure)
 Revenue
Possibilities
 Sponsorship &
Exposure
 Showcase Products
& Promotions
 Stream Live from
your own Website
Introduction to Live Streaming:
Determining Your Objectives:
• Free Service to Viewers?
• PPV/Subscription Module
• Flat Rate
• Subscription Levels
• Impact on Video Sales
• Archived Video/On-Demand
• Cost Analysis
• Streaming Fees, Production Costs,
Labor, Equipment, etc.
Introduction to Live Streaming:
Live Streaming Media Involves:
1.
2.
3.
4.
Video & Audio Source (Camera)
Media Encoder to Digitize Content
Media Publisher
Network to Distribute
and Deliver Content
Live Video Streaming
Process Explained
How it All Works
The Streaming Process:
How a Live Stream Works:
1) Images & Sound are Captured
(webcam, camcorder, mixers, etc.)
2) Images & Sound
Transferred to PC
3) Encoding Software
Converts Signal
4) Signal is transmitted to
Streaming Servers
5) Broadcast Live to Viewers
Basic Requirements &
Equipment
What You Need to Get Started
Basic Requirements:
What is Required to
Broadcast a Live Event:
1)
2)
3)
4)
Video / Audio Source
High-Speed Internet Connection
Laptop
Firewire or
USB Cable*
5) Encoding Software
6) Streaming Provider
Basic Requirements: Equipment
A/V Equipment Can Be:
• Simple:
• Single Camera, Microphone or Webcam
(or)
• Elaborate:
• Multi-Camera Setup
• Audio & Video
Switcher
• Titles, Graphics,
Advertisements
Basic Requirements: Internet
Internet Requirements:
 LAN vs. Wireless
 Determine Your Internet Speed
 Upload Speed
 Resource: www.speakeasy.net/speedtest
 Stream Rate =
No More than 75%
of Upload Speed
 Dedicated Line
Basic Requirements: Computer
Laptop Recommendations:
 Pentium 4 or Dual Core Processor
 Windows:
 XP Pro or Windows 7
 Mac OSX Leopard or Newer
 3GB RAM
 FireWire or USB ports
IMPORTANT: Make sure no other programs
are running when you are encoding!
Basic Requirements: Encoder
Encoding Software:
Media Encoder Options:
• Adobe Flash Media Encoder
• Windows Media
Encoder (Expression)
• Telestream Wirecast
• Approximately $450.00
• Titles, Graphics, Ads, etc.
• VIDBlaster
• Approximately $500.00
• Mini Production Studio
Equipment
Questions?
Video Streaming
Provider
Choosing the Right Provider for Nour Needs
Video Streaming Provider:
What’s Their Role?
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Managing & Distributing Digital Media
Custom Video Players
Subscription Module
Customer Support
Back-End Management System
Custom Video Player
Admin Section
Video Streaming Provider:
Things to Consider When Choosing a
Live Streaming Provider:
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Setup Fees?
How Many Events to Stream
Monthly/Single Event Option
PPV/Payment Module
Data Rates / Streaming Calculator
Overage Fees
On-Demand Video
Current Clients, Sample Video Players
Customer Service!
Cost Factors Involved:
How to Determine Costs for Live Streaming
Cost Factors:
Determining Cost of Live Streaming:
1)
Production & Labor
Minimum 1 Person for Setup/Monitoring
2)
Equipment Costs
3)
Internet Setup (Venue)
4)
Streaming Provider Fees
Explained on Next Slide
Cost Factors:
Streaming Provider Fees:
1)
Duration of the Event
How Long is Your Event
2)
Quality of the Broadcast
Defined by Kilobits per second (Kbps)
3)
Number of Viewers
How many people will watch +
How long they watch
4)
Setup Fees (If Any)
Estimate Data Use (Streaming Calculator):
streamcasting.com/live_streaming.html
Cost Factors:
How to Offset Streaming Costs:
I.
PPV/Subscription Option
Keep Subscription Costs Low
Run Test Event First
II.
Sponsorship & Advertising
Signage, Graphics & Branding
Video Advertisements
III. Archive Content (On-Demand)
Live Sports Streaming
Tips & Tricks
Streaming Live Sports:
Things to Consider When Streaming
Live Sporting Events:
• Type of Event
• Available Facilities
• Stream Rate
(Quality)
• Audio Needs:
Play-by-Play, PA, etc.
• TV Rights: OK to Broadcast?
• Working with Current Videographer
Video Streaming Resources:
Video Streaming Resources:
Media Encoder Options:
• Flash Media Encoder –
www.adobe.com/products/flash-media-encoder.html
• Windows Media Encoder –
www.microsoft.com/expression/default.aspx
• Telestream Wirecast
www.telestream.net/wire-cast/overview.htm
• VIDBlaster
www.vidblaster.com/products/pro.html
Video & Broadcasting Equipment:
• B&H Photo Video –
www.bhphotovideo.com
• Markertek –
www.markertek.com
Video Streaming Resources:
Video Streaming Providers (FREE):
• Ustream –
www.ustream.tv
• Justin.tv –
www.justin.tv
Video Streaming Providers:
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Endavo Media: www.endavomedia.com
Monetize Media: www.monetizemedia.com
Live Sports Video: www.livesportsvideo.com
AudioVideoWeb: www.audiovideoweb.com
LiveStream: www.audiosportsonline.net
StreamCasting: www.streamcasting.com
Audio Sports Online: www.audiosportsonline.net
Video Streaming Resources:
Testing Internet Connection:
• Speakeasy Speed Test –
www.speakeasy.net/speedtest
Streaming Bandwidth Calculators:
Estimate your streaming usage for events
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StreamCasting: www.streamcasting.com/live_streaming.html
AudioVideoWeb: https://www.audiovideoweb.com/orders?t=std
LiveCasting: www.weblivecasting.com/calculator/streamcalc.htm
NetroMedia: www.netromedia.com/pricing/calculators.aspx
DaCast: www.dacast.com/streaming-pricing-calculator.html
Vbrick: www.vbrick.com/support/calculator.asp
Astream: www.astream.com/html/bandwcalc.htm
Questions or
Comments?
Contact Information:
Joel D. Balthaser
Phone:
(540) 466-0262
Email:
jbalthaser@gmail.com
Location: Rochester, N.Y.
Services: Graphic Design
Web Design & Consulting
Video Streaming Services
SEO Marketing