HP Enterprise Group—US
Channel Marketing Playbook Q2FY15
HP Confidential.
For HP and Channel
Partner Internal Use Only.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
Hewlett-Packard Company
hp.com
Dear Partner,
Welcome to the latest edition of the HP Enterprise
Group Channel Marketing Quarterly Playbook.
The focus of this guide is to provide you with the
information you need to drive demand around
the New Style of IT.
Our mutual customers are looking to move to
the New Style of IT because it makes IT simpler,
safer, more agile, and more cost effective. With
this guide, we’re arming you with the information
and assets to create demand for HP products and
solutions for the New Style of IT.
Campaign assets are available to you in the CoMarketing Zone through the HP Global Partner
Portal and the HP Unison Partner Portal.
If you have questions or wish to give us feedback
on this guide, contact your HP Partner Business
Manager or HP Partner Marketing Manager.
Good selling,
Jeremiah Jenson
Vice President, Americas Channel Sales,
Enterprise Group, HP
2
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
Table of contents
4
HP Cloud
6
HP Converged Systems
8
HP Networking
11 HP Servers
13 HP Storage
16 HP Technology Services
19 HP Financial Services
20 Cross-EG Windows Server 2003 End of Support
22 Cross-EG Cross-EG Small and Mid-sized Business
23 Cross-EG Public Sector (SLED and Federal)
24 EG Channel Events Calendar
25 EG Channel Resources
28 Glossary
3
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Cloud
Promotions
Title
Description
Promotion ID
Duration
Call to action
More information/
navigation
HP CloudSystem
Enterprise Jumpstart
Promotion
Get started with HP CloudSystem
Enterprise using this jumpstart
promotion! This promotional
bundle provides (3) HP
CloudSystem Enterprise licenses,
3 years of 24x7 software support,
and the installation and startup
services. The bundle must be
included on an HP Server or
Converged Systems order and
must be purchased in its entirety.
3.B012
Through
April 30, 2015
Introduce and position HP
Helion as unique among
cloud offerings. All the
benefits and agility of
cloud, all the possibilities
and interoperability of
open source, and all the
security and reliability
companies need to move
forward with confidence.
From HP Global Partner
Portal, go to Enterprise
Group Promotions Page.
Title
Description
Promotion ID
Duration
Call to action
More information/
navigation
Cloud Builder
Opportunity (CBO)
The current 5% Cloud Builder
Opportunity (CBO) is now
stackable on top of the 5% New
Business Opportunity (NBO).
N/A
Through
April 30, 2015
Qualify for the Cloud
Builder specialization
Access the CBO program
from GPP
From HP Unison Partner
Portal, go to Current
Offers Page.
Programs
4
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
Access the CBO program
from UPP
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Cloud
Campaigns
Title
Description
Campaign ID
Duration
Call to action
More information/
navigation
HP Helion Portfolio
Introduce HP Helion, the new HP
cloud brand and portfolio of cloud
products and services that makes
it easier for organizations to build,
manage, and consume workloads
in a hybrid IT environment.
WWQ115
HP Helion
Portfolio
Through
April 30, 2015
Introduce and position HP
Helion as unique among
cloud offerings. All the
benefits and agility of
cloud, all the possibilities
and interoperability of
open source, and all the
security and reliability
companies need to move
forward with confidence.
HP Global Partner Portal
or the HP Unison Partner
Portal -> CMZ -> Enterprise
Group Campaigns ->
Cloud -> WWQ115 HP
Helion Portfolio -> Q115
Origination
Target: Low-end enterprise,
commercial/upper mid-market
personas: “C” suite, IT executives,
IT managers, LoB managers. For
HP OpenStack: developers, IT
architects, R&D
Products: HP CloudSystem, Helion
OpenStack, Helion Development
Platform, Managed Cloud Services,
Helion Public Cloud (US only), CSA
and Professional Services
Deliverables: eDM to infographic,
eDM to HP Helion brochure, print
ads, flash banners, posters,
messaging copy blocks and
campaign implementation guide
5
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Converged Systems
Promotions
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
HP Converged Systems
for Virtualization
Promotion
The HP Converged Systems for
Virtualization Promotion offers
Channel Partners an additional
5% discount for PL FE on top of
approved VEP discounts on all
eligible ConvergedSystem units.
3.973v5
Through
April 30, 2015
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
5% New Business
Opportunity
Promotion
Earn an additional 5% discount on
top of approved VEP discounts on
all eligible ConvergedSystem units.
N/A
Through
April 30, 2015
Complete web-based
training on the CS300
and CS700 followed by an
instructor led/web-based
training on OneView.
Work with your assigned
PSDM to understand
your current product
certification gaps and what
you need to be TS certified.
Demonstration Units
CCOE trade-in to CS Demo on all
eligible ConvergedSystem units.
N/A
Through
April 30, 2015
Contact Mauricio Sarreiro
for details.
HPFS will offer an 18 or 24
month lease to partners
who want to refresh their
demonstration centers
with HP Converged
Systems.
CS Partner
CS Partner Demonstration units
are for partner use only and must
remain on partner site.
N/A
Through
April 30, 2015
Submit demo request to
PBM.
Intended for partners to
acquire CS demonstration
units for the demo
facilities.
CS Partner End User
Demo
For partner customers to receive
CS demo units at the customer
facility
N/A
Through
April 30, 2015
Submit demo request to
PBM.
Intended for partners to
acquire CS demonstration
units for the demo
facilities.
Shark Tank
Touch screen demonstration
device
N/A
Through
April 30, 2015
Submit Shark Tank
request to PBM.
Touch screen
demonstration device
inclusive of all CS
products.
Shark Byte
Program designed for Partner
Solution Architects to confirm their
readiness to complete Converged
System Customer Intent
Documents (CID) and delivery
product whiteboards
N/A
Through
April 30, 2015
To schedule training with
the SA team, send an
email to US_CS_Channel_
Presales@hp.com.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
Programs
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
6
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Converged Systems
Campaigns
Title
Description
Campaign ID
Duration
Converged Systems
VDI
Target: Technology infrastructure
decision maker at a mid-market to
global account, ideally enterprise.
WWQ115
CSVDI
Through
April 30, 2015
HP Global Partner Portal
or the HP Unison Partner
Portal -> CMZ -> Enterprise
Group Campaigns ->
ConvergedSystem ->
WWQ1 CSVDI
WWQ1SAP
HANA
Through
April 30, 2015
HP Global Partner Portal
or the HP Unison Partner
Portal -> CMZ -> Enterprise
Group Campaigns ->
ConvergedSystem ->
WWQ1 SAP HANA ->
Q115Refresh
Product(s): Citrix XenDesktop on
ConvergedSystem 700x
Deliverables:
Call to action
More information/
navigation
•Core: Print ad, self-mailer, flash
online banner, rich media banner,
emails (multiple), registration/
thank you pages, persistent
landing page environment, copy
deck, EIAB, call guide/TM script,
poster, SoMe kit
•Channel: Print ad, self-mailer,
emails (multiple), static banner,
EIAB, copy deck, poster, SoMe kit
HP Converged Systems
for SAP HANA
Target:
•Primary target: Customers at
stage 1 (analytics and reporting)
or stage 2 (enterprise data
warehouse) in the SAP journey
running on HP
•Secondary target: IBM’s SAPinstalled base interested in SAP
HANA
Product(s): HP ConvergedSystem
500 for SAP HANA. Scale Up (256
GB-2TB) on HP ProLiant DL580
Gen 8 with new Intel Ivy Bridge
E7-4880. Scale Out (8TB=) on HP
ProLiant DL580 Gen 8 with
new Intel Ivy Bridge E7-4880
Deliverables:
•Core: flash online banner,
emails (multiple), reg/thank you
pages, persistent landing page
environment, copy deck
•Channel: print ad, self-mailer,
emails (multiple), copy deck
(Standard and IBM Competitive)
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
7
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Networking
Programs
8
Title
Description
Promotion
ID
Duration
Omni + (Combination
of previous Omni
and SwitchBlade
programs)
$0 POC equipment—Provides free
equipment for customers to try HP
Blades, Virtual Connect, Storage,
Networking, and CS. Unlike the
demo program, this equipment is
theirs to keep!
Services Funding—Funds for
pre-sales and some post-sales
fee-based consulting services
for workshops, assessments,
migration planning, POC
installation and support, system
training. Services may be delivered
by HP or a reseller partner.
Customer training vouchers—
Instructor-led online course
where students learn to deploy
and manage HP server or
management solutions (available
for BladeSystem and OneView)
N/A
Ongoing
Contact your HP
Networking PBM.
Catalyst for Change
Cash-back rebates 5%–20% off
U.S. list price on eligible HPN
products for trade-in of qualifying
products from HP or any other
manufacturer. Same rebates
on select corresponding TS
Care Packs when you complete
a qualifying trade-in and new
purchase.
N/A
Through
April 30, 2015
www.hp.com/go/
catalystforchange
HP Networking
Buy Back Program
HP Networking will buy back
eligible products in current
working order, with all
components including power
supplies—as long as they are free
of major defects, and located in
the US only.
N/A
Through
April 30, 2015
www.hp.com/go/
networkingbuyback
HP Renew
Take advantage of fully
remanufactured HP certified
products at highly discounted
prices to solve your customer’s
business needs.
N/A
Ongoing
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
Call to action
Pricing for Renew HP
Networking Products
starts at 25-30% less
than new special pricing
offered via Discount
NOW. No promo codes,
no claims, just order as
usual from your favorite
distributor. Renew HP
Networking products are
also included on WSCA
and E&I contracts.
More information/
navigation
HP Renew website
Contact Us
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Networking
SPIFs
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
HPN Blue Carpet SPIFs
Earn up to 200 Blue Carpet reward
points on HPN products suited for
the small business all the way up
to the large enterprise data centers
including our 1810, 1910, 2530,
2920, 5700, 5900AF, 5900CP
Switches and select MSR Routers.
N/A
Through
April 30, 2015
Combine the great
value of HP Networking
switching products and
solutions with these
Blue Carpet SPIFs for
maximum advantage.
Details on Blue Carpet
Title
Description
Campaign ID
Duration
Call to action
More information/
navigation
WW Q115 Campus
Switching
Target: Technology infrastructure
leaders (planners)—CTOs,
directors of technology, general
manager or VP of enterprise
architecture; chief architect;
network strategist
Q115 Refresh
Through
October 31, 2015
Build on the campaign’s
key differentiators
(simplicity, lower TCO,
Agile) and educate
your customers about
the security and
interoperability benefits
associated with HP
FlexCampus switches.
HP Global Partner
Portal or the HP Unison
Partner Portal -> CMZ
-> Enterprise Group ->
Networking -> WWQ115
Campus Switching -> Q115
Refresh
Campaigns
Product(s): HP FlexCampus
switches—HP 5400R, HP 10500,
HP 3800, HP 2920 Series, and the
HP Network Protector Application
Deliverables: Multi-touch eDMs
HP to customers, static banner,
call guide, telemarketing scripts
(internal, external), customer
letter, print ad. This is a strategic
campaign, primarily eDM and
phone follow-up, that you can use
for customers considering Cisco
switches. It will make them think
twice and generate demand for HP
FlexCampus switches. It highlights
our open-standard approach and
our integrated and softwaredefined networking (SDN) core to
edge campus network switches
(HP 5400R, HP 10500, HP 3800,
HP 2920 Series) as an alternative
to Cisco. We back this up by
comparing TCO.
9
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Networking
Campaigns
Title
Description
Campaign ID
Duration
Call to action
More information/
navigation
Mobile Workforce VI
Target: Mid-market and
Enterprise (>500 employees)
and Commercial/Public Sector
organizations deploying MS Lync
1150502
Through
April 30, 2015
Communicate the
productivity gains and
operational cost savings
that customers can
achieve by integrating the
HP Unified Wired/Wireless
solution for Lync.
HP Global Partner Portal
or the HP Unison Partner
Portal -> CMZ -> Enterprise
Group -> Networking ->
Mobile Workforce VI
Products: HP Unified Wired and
Wireless (UWW) Network for MS
Lync solution
Deliverables: Print ad, call guide,
call script, EIAB, landing/registration
and thank you/download pages,
SoMe kit, solution and promo static
banner (co-brandable), flash banner,
customer letter (co-brandable),
solution and promo eDM HP to
customer, HP to reseller, reseller to
customer (co-brandable)
Communicate the productivity
gains and operational cost savings
that customers can achieve by
integrating the HP Unified Wired/
Wireless solution for Lync.
10
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Servers
Promotions
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
HP Gen9 BladeSystem
& Enclosure Bundles
Great pricing on blade bundles,
which include your choice of a NEW
BL460 Gen9 server solution and a
c7000 Platinum Enclosure with 16
HP OneView licenses! Save up to
$25,000 on listed bundles!
91947589
Through
April 30, 2015 or
while supplies last
Leverage this
competitive offer with
the compelling rebate to
position a complete HP
BladeSystem solution.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
HP ProLiant Trade-In
Program
Buy qualified new Gen8/Gen9
ProLiant Servers and HP pays
CASH BACK plus shipping,
handling, and recycling for your
qualified trade-in servers. Earn 2,
3, or 4 times as much cash back
when you trade in non-HP servers!
N/A
Through
October 31, 2015
Check promotion details
and steps to complete the
trade-in process.
Click here for details.
HP SwitchBlade
Program
Boost your BladeSystem business
today with HP BladeSystem Zero
Dollar POC offers.
N/A
Ongoing
Win competitive blade
opportunities by offering
a no-cost proof-ofconcept BladeSystem
configuration to your
customer.
Work with your HP PBM or
HP sales representative
for further information.
HP Renew Program
HP Renew provides fully
remanufactured EG products
backed by same-as-new HP
warranty, service, and support
options. Renew products are
offered at substantial discounts
as a complement to new and are
eligible for PartnerOne benefits.
N/A
Ongoing
Contact your Renew
representative for
additional details and
to confirm inventory
availability.
hp.com/go/hprenew
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
HP Servers Blue
Carpet SPIFs
Sell compelling, advanced highend servers to your customers,
and earn Blue Carpet rewards!
Also included in the Q215 Blue
Carpet HP Server offerings: Virtual
Connect FlexFabric, Smart Buy
Servers, HP OneView, and iLO.
N/A
Through
April 30, 2015
Here’s your opportunity
to earn Blue Carpet SPIF
reward points when you
sell any of the included
HP Server solutions.
Details on Blue Carpet
From HP Unison Partner
Portal go to Current
Offers Page.
Programs
hp.com/go/contactrenew
SPIFs
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
11
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Servers
Campaigns
Title
Description
Campaign ID
Duration
Call to action
More information/
navigation
Gen9 Servers
Target: Enterprise/uppermid-market and service provider
customers with a focus on rack,
tower, and server blades that run
core business applications.
Gen9 Servers
February 2, 2015
- ongoing
Aberdeen Group Report–
How can improved server
manageability enable
better business outcomes
HP Global Partner Portal
or the HP Unison Partner
Portal -> CMZ -> Enterprise
Group Campaigns ->
Servers-> Gen9 Servers
Intel Q4-2014
Aberdeen Grp Checklist:
Things to consider during
a technology refresh
Products: HP ProLiant Gen9
Rack and Tower (Enterprise/MidMarket Focus), HP OneView, HP’s
integrated service portfolio, HP
Superdome X
Aberdeen Infographic
– Did you know? Server
management pain point
stats
Deliverables: Extended from
current campaign to include new
CTAs for Gen9 and an event-in-abox deliverables for Superdome
X customers migrating from Unix
to Linux on X86 (includes end
customer: eDM invite, poster, print
ad, static banners (x3), agenda,
questionnaire, copy deck
Aberdeen Knowledge
Brief – Which workloads
should you optimize to
give you a bigger return?
All CTAs are available via
Concentra
Channel: eDM invite, poster, print
ad, static banners (x3), agenda,
questionnaire, copy deck
BladeSystem
Q2FY15 Refresh
Target: Global Account,
Commercial, Public Sector
customers looking to optimize core
IT workloads with virtualization
while looking to building a strategy
for a cloud either now or in the
future
Q2FY15
Refresh
Products: HP ProLiant BL460c
Gen9, HP ProLiant BL660c Gen8,
HP BladeSystem c7000 Platinum
enclosure
Deliverables: DM self-mailer,
eDM, flash banner (3 sizes), static
banner, one page flyer, call guide,
CMZ templates (eDM, banners)
February 19, 2015
- ongoing
IDC Business Value of
Blades (Refresh) including
HP OneView Customer
Data
ESG White Paper and
Video
Forrester Server Blade
BL460 – focus on
economics of new BL460c
Gen9
HP Global Partner
Portal or the HP Unison
Partner Portal -> CMZ
-> Enterprise Group
Campaigns -> Servers ->
WWQ215BladeSystem ->
Q215 Refresh
HP Brief The Power of
One: Top Reasons to
Choose HP BladeSystem
Interactive Workload to
Server selector
Reimagine the Server
Gen9 eBook (update)
HP eBook The Power
of One: Top Reasons to
Choose HP BladeSystem
Video HP BladeSystem Power of One Advantage
HP ProLiant Business
Value Calculator Calculate your economic
benefits (update)
All CTAs are available via
Concentra
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
12
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Storage
Promotions
Title
Description
Promotion
ID
Duration
3PAR Demo Product
Make More Cash with
Flash
Partners who have a Flash
Demo Product for the HP 3PAR
StoreServ 7000/7000c Family in
their Partner Solution Center will
receive an additional 8% discount
on sales of HP 3PAR StoreServ
Flash Products to their end user
customers.
3.B010v2
Through
April 30, 2015
Additional 5% discount over and
above the standard VEP discount.
This promotion offers a 5%
incremental discount in addition to
NBO and VEP discounts on eligible
HP 3PAR StoreServ 7450 7400
& 7200 hardware and software.
Put an HP all-flash array into your
accounts today and drive greater
profitability for your business.
3.B009v2
There are two upgrade
opportunities:
3.991v4
Make More Cash with
Flash
HP 3PAR Fill’er Up
Promotion
Call to action
More information/
navigation
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
Through
April 30, 2015
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
Through
April 30, 2015
•1) Upgrade capacity: Incremental
discount of 5%, in addition to VEP
Discount, on eligible Renew 3PAR
Hard Disk Drives (HDDs).
Identify opportunities
to upgrade capacity and
functionality in existing
HP 3PAR systems.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
•2) Upgrade functionality:
Incremental discount of 5%,
in addition to VEP Discount,
on eligible Software Suites,
Application Suites, and Adaptive
Optimization (AO) Software.
HP Renew Maximum
Capacity Promotion
HP Renew 3PAR
StoreServ 7000
Promotion – Indirect
13
Get maximum savings on
a broad portfolio of Renew
Storage products including
HP StoreVirtual, P6000 EVA,
StoreOnce, StoreFabric, and more.
3.B014v1
HP Renew makes it easy to move
your account from legacy storage
systems with the award winning
3PAR 7000 StoreServ storage
system. This promotion offers
exceptional discounts on arrays,
SSDs, HDDs, add-ons, and 3PAR
S/W LTUs.
3.B018
Through
April 30, 2015
Check product availability
and get more details on
HP Renew.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
Through
April 30, 2015
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
Check product availability
and get more details on
HP Renew.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Storage
Promotions
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
New HP StoreEasy
Promotion
HP Authorized Partners are eligible
for a rebate on select StoreEasy
product or bundles purchased
from a Channel Services Partner,
Enterprise Channel Partner, or HP
Source.
3.B012/
91642678
Through
April 30, 2015
Improve your margins
and/or competitive
price position with these
aggressive rebates.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
5% discount on list price, in
addition to VEP discount, for
trading in older qualifying
products through the HP TradeIn program and purchasing
qualifying new products.
3992v5
Channel Services Partners,
Enterprise Channel Partners,
and VPA Partners will receive a
rebate for each eligible product or
bundle sold and shipped during
the promotional period. HP
Authorized Partners will receive
the rebate on eligible product or
bundles purchased from a Channel
Services Partner, Enterprise
Channel Partner or HP Source.
CSP and ECP representatives MUST
inform the inquiring reseller that
the product they are purchasing
is under promotion and cannot be
combined with other promotions,
pricing or offers from HP. The
Program is valid in the USA only.
91642678
Excite your end-user customers
about the flash capabilities of the
HP MSA 2040! Purchase any MSA
2040 Controller plus Chassis OR
MSA 2040 bundle along with 4
SSDs and 1 MSA 2040 Auto Tiering
License and the customer receives
a rebate for one SSD and the MSA
2040 Auto Tiering License!
N/A
3% incremental discount for
qualifying opportunities in VEP
Band 1-6.
3.947v6
HP Storage Trade in
Now - 2 Promotion
3.992
HP StoreEasy
Promotion 91642678
HP MSA 2040 Flash
Customer Rebate
HP Storage Federal
VEP Promotion
Through
April 30, 2015
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
Through
April 30, 2015
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
Through
April 30, 2015
Through
April 30, 2015
All HP Storage products that are
eligible for VEP are eligible for
this promotion.
Federal customers only. Based on
predefined SIC codes.
14
From HP Unison Partner
Portal go to Current
Offers Page.
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
Introduce your customers
to the benefits of using
flash technology with
the HP MSA 2040!
Use this promotion to
highlight the competitive
differentiation of the HP
MSA 2040!
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
Take advantage of this
aggressive pricing for
your federal customers.
HP Storage Federal VEP
Promotion 3.947
From HP Unison Partner
Portal go to Current
Offers Page.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Storage
SPIFs
Title
Description
Promotion ID
Duration
HP Storage Blue
Carpet SPIFs
Earn Blue Carpet rewards on great
HPSD products in Q2! You will find a
wide opportunity to increase your
reward capabilities when you sell
StoreServ, StoreOnce, StoreVirtual,
MSL, StoreEasy, StoreFabric
products, and numerous P2000
SKUs.
N/A
Through
April 30, 2015
Title
Description
Campaign ID
Duration
Converged Storage –
StoreOnce
Target: Director-level IT
professional tasked with managing
operational IT risk for their
business
Call to action
More information/
navigation
Details on Blue Carpet
Campaigns
Call to action
More information/
navigation
4144001
Taneja Group – The
HP Solution to Backup
Complexity and Scale HP Global Partner
Portal or the HP Unison
Partner Portal -> CMZ
-> Enterprise Group
Campaigns -> Storage
>StoreOnce 4144001
WWQ115
1TB OF FREE SHARED
STORAGE – Main CTA:
hp.com/go/unlockVSA or
the HP + Intel eBook, “SDS
– why you need it now”
HP Global Partner Portal
or the HP Unison Partner
Portal-> CMZ -> Enterprise
Group Campaigns ->
Storage >WWQ115
StoreVirtual VSA
Product(s): HP Data Protection,
HP StoreOnce Backup Storage, and
HP Data Protector
Deliverables: Camp implementation
guide, images, substantiation
document, SoMe guide, call guide,
poster, email template, customer
presentation, copy deck
StoreVirtual VSA
Target: CIO/IT manager,
VP of technology, IT director
of a small business or midsize
businesses: small 1-99 IT
manager; midsize 100-1,000.
Secondary audience is the IT
director and VP of IT in businesses
with remote office branch office
(ROBO) who desires single storage
solution across all locations.
Product(s): HP StoreVirtual VSA
Deliverables: Copy blocks, SoMe kit,
call guide, copy deck, image assets
3PAR StoreServ
Target: IT director/storage
architect
4144003
Product: HP 3PAR StoreServe
Storage
Deliverables: Copy deck,
campaign image, poster, SoMe kit,
call guide, email
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
HP Global Partner Portal
or the HP Unison Partner
Portal -> CMZ -> Enterprise
Group Campaigns ->
Storage -> 3PAR StoreServ
414003
15
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Technology Services
Promotions
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
Moonshot TS Starter
Kit Fixed Care Pack
Promotion
Provide your customers priority
support over warranty customers
with up to 50% off the price of
a Foundation Care 3 year fixed
HP Care Pack. This support
provides customers one number
to call for their hardware and
software issues. This promotion
is a stand-alone promotion that
complements the Moonshot
Hardware kits. It is applicable to
the Moonshot Starter Kit Product
SKUs: 756520-B21 HP Moonshot
1500 15x m300 Starter System
and 756521-B21 HP Moonshot
1500 15x m700 Starter System.
It is limited to one chassis per
customer per region.
91587276/
3.985v2
Through
April 30, 2015
Take advantage of this
offer to ensure your
customers have priority
support over warranty at
a reduced cost.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
Get started with HP CloudSystem
Enterprise using this jumpstart
promotion! This promotional
bundle provides (3) HP
CloudSystem Enterprise licenses,
3 years of 24x7 software support,
and the installation and startup
services. The bundle must be
included on an HP Server or
Converged Systems order and it
must be purchased in its entirety.
3.B012
HP CloudSystem
Enterprise Jumpstart
Promotion
HP TS Support
Resource Days –
Buy 3, Get 1 Free
16
Technical resources to help
customers with filling gaps in
staffing and knowledge and
optimize their operations.
Through
April 30, 2015
Through
July 31, 2015
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
From HP Unison Partner
Portal go to Current
Offers Page.
Utilize this to allow
a customer to start
delivering simple IaaS
services quickly.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
Make the most of this
promotion by providing
your customers with the
technical expertise to
strengthen their staff and
finish projects.
From HP Global Partner
Portal go to Enterprise
Group Promotions Page.
From HP Unison Partner
Portal go to Current
Offers Page.
From HP Unison Partner
Portal go to Current
Offers Page.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Technology Services
SPIFs
Title
Description
SKU
Duration
Call to action
More information/
navigation
HP 3PAR StoreServ
Data Migration Server
Service
HP 3PAR StoreServe Data Migration
Server Service provides a flexible
means of migrating the client’s
critical data, safely, with minimal
impact to your operation. Available
in 3 convenient packaged offerings
based on TB and server count.
10TB:
H6B07A1
Through
April 30, 2015
Partner Sales
Representatives receive
100 points for ensuring
their customers migrate
their data successfully. Details on Blue Carpet
3PAR Adoption Service
HP 3PAR Adoption Service
provides you the requisite HP
Storage consulting specialist to
assist you with the introduction
and operationalization of the HP
3PAR Storage System within your
environment.
H7B28A1
Through
April 30, 2015
Partner Sales
Representatives receive
100 points for introducing
HP storage consultants
with HP 3PAR storage.
Details on Blue Carpet
HP Backup
Modernization Service
HP Backup Modernization
Service works with customer
stakeholders to understand the
current backup environment and
major pain points, then create
an end-to-end design summary
and rationale including hardware,
software, network, and frontend application. Available in 2
convenient packaged offerings
based on TB and server count.
Level 1:
H7M66A1
Through
April 30, 2015
Partner Sales
Representatives receive
100 points for providing
their customers with an
optimized backup plan.
Details on Blue Carpet
HP Foundation Care provides
service that is expedited over
warranty with one number to call
for any issues. Attaching Smart
Buy care packs to Smart Buy
servers protects your customers
while providing them with an
excellent price.
U2GE5E
Through
April 30, 2015
Partner Sales
Representatives receive
20 points for attaching
services to Smart Buy
servers.
Details on Blue Carpet
HP offers a comprehensive
curriculum to enable your
customer’s IT professionals to
manage the Microsoft Windows
2003 end of support.
HF387A1
Through
April 30, 2015
Partner Sales
Representatives receive
25 points for enabling
their customers
with the necessary
skills to support a
successful Microsoft
implementation.
Details on Blue Carpet
Smart Buy Attach SPIF
HP Care pack
for Microsoft
training credits
17
20TB:
H6B08A1
40TB:
H6B09A1
Level 2:
H7M67A1
U2FZ1E
U2GB8E
U2FK6E
U2ED0E
U7AL3E
U7AD9E
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Technology Services
SPIFs
Title
Description
SKU
Duration
Call to action
More information/
navigation
Windows 2003
Migration Starter
services
Windows 2003 Migration Starter
Services offers a flexible means
of providing your customer with
HP W2003 migration consulting
to help meet your needs. Upon
purchase, one or more migration
consultants will be assigned to
your organization for a predetermined period of time based
on the quantity of time blocks
purchased to assist with mutually
agreed-upon HP W2003 migration
consulting activity that is managed
and directed by your customer.
Available in 40-hour time blocks.
H4W47A1
Through
April 30, 2015
Partner Sales
Representatives receive
200 points for helping
their customers migrate
to Microsoft Windows
2003 with dedicated
consultants.
Details on Blue Carpet
Title
Description
Campaign ID
Duration
Call to action
More information/
navigation
Support for the New
Style of IT—Proactive
Care Advanced
Target:
2149001
A tech document is
available: IDC Technology
HP Global Partner
Portal or the HP
Global Partner Portal
-> CMZ -> Enterprise
Group Campaigns ->
Technology Services
-> New Style IT PCA
2149001
Campaigns
•Primary segment: Customers
using critical and complex
HP Converged Systems and
Infrastructure for critical IT
services • Secondary: CIO, IT
directors, IT decision makers
• Primary persona – CIO and IT
Director
Product(s): HP Proactive Care
Advanced
Deliverables: Copy deck, print ad,
call guide, campaign image, static
banner, email templates
18
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
Spotlight: The Proactive
Services Advantage:
Supporting the New Style
of IT
CTAs are available in
Concentra.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
HP Financial Services
Promotions
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
IBM Server
Replacement
Program—0%
financing on HP
ProLiant technology
0% for HP ProLiant technology
and CS 500 for SAP HANA when
replacing IBM equipment. To help
with removal of IBM equipment,
customers can take advantage
of the HPFS ProLiant Trade-in
offer to receive cash back for IBM
equipment they no longer need.
N/A
Through
April 30, 2015
Help your customer take
advantage of this offer
while it lasts.
Click here for more
information on this HPFS
offer.
HP Technology
Refresh for
Computing—
supporting ProLiant
Gen9 and other HP
Server solutions
Structured payments to align with
the current and future growth
plans and increase investment
capacity and flexibility.
N/A
Through
April 30, 2015
Make it easier and more
affordable for your
customers to modernize
server or storage
technology.
Click here for more
information on this HPFS
offer.
HP Windows Server
2003 End of Service—
Migration Program
SMB, enterprise, and mid-market
solutions are part of this great
offer for customers wanting to
upgrade to MS Server 2012!
N/A
Through
April 30, 2015
Show your customers
how they can accelerate
their migration plans.
Click here for more
information on the SMB
HPFS offer.
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
HP Financial Services
Blue Carpet Program
for Financing
Solutions
An incentive program for partner
sales reps – No cap on what you
earn! Earn points equal to 0.5%
of the FMV on qualifying lease
transactions. Available to be paid
in addition to other Blue Carpet
incentive programs.
N/A
Through
April 30, 2015
SPIFs
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
Click here for information
on this HPFS SPIF.
19
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
Cross-EG Windows Server 2003 End of Support
Promotions
Title
Description
Promotion ID
Duration
Call to action
More information/
navigation
HP Windows Server
2003 End of Service—
Migration Program
SMB, enterprise, and mid-market solutions
are part of this great offer for customers
wanting to upgrade to MS Server 2012!
N/A
Through
April 30, 2015
Show your customers
how they can
accelerate their
migration plans.
Click here for more
information on the
SMB HPFS offer.
Title
Description
Promotion ID
Duration
Call to action
More information/
navigation
Microsoft Windows
Server 2003 End of
Support Program
Deliverables: Battlecard, sales guides, training,
whitepapers, whiteboard videos, offers,
presentations, Operation Crescendo assets.
N/A
Through
October 31, 2015
Partner Sales
Representatives
receive 200 points
for helping their
customers migrate to
Microsoft Windows
2003 with dedicated
consultants.
WS2003 End of
Support Program
Page
Programs
The official end of support (EoS) for Microsoft
Windows Server 2003 presents major
challenges for your customers. It also is
a perfect opportunity for them to move
workloads from aged servers to a new physical
or virtual server environment based on HP
Servers and HP Converged Systems optimized
for Windows Server 2012 R2. HP has the
solutions that can help customers deal with the
challenges and allow our partners to capitalize
on the opportunity.
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
20
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
Cross-EG Windows Server 2003 End of Support
SPIFs
Title
Description
Promotion
ID
Duration
Call to action
More information/
navigation
Windows 2003
Migration Starter
services
Windows 2003 Migration Starter
Services offers a flexible means
of providing your customer with
HP W2003 migration consulting
to help meet your needs. Upon
purchase, one or more migration
consultants will be assigned
to your organization for a
predetermined period of time
based on the quantity of time
blocks purchased to assist with
mutually agreed-upon HP W2003
migration consulting activity that
is managed and directed by your
customer. Available in 40-hour
time blocks.
H4W47A1
Through
April 30, 2015
Partner Sales
Representatives receive
200 points for helping
their customers migrate
to Microsoft Windows
2003 with dedicated
consultants.
Details on Blue Carpet
Title
Description
Campaign ID
Duration
Call to action
More information/
navigation
Windows Server 2003
End of Service
Target: Commercial, Public Sector,
SMB Product(s): HP Proactive
Care Advanced
1150904
Through
October 31, 2015
Use this end-to-end
program to help your
customers modernize their
IT environment to deliver
increased performance.
HP Global Partner
Portal or the HP Unison
Partner Portal -> CMZ
-> Promotions ->EG
Promotions Feb-Apr
-> 1150904
Campaigns
Deliverables: SMB eDM (Frost and
Sullivan White Paper – Assessment
Tool); EG eDM (IDC White Paper –
Assessment Tool); Flash Banner
(728x90, 300x250, 160x600);
Static Banner (300x250)
This campaign will drive demand
for HP’s extensive server portfolio
and services capabilities by
migrating customers from
Windows Server 2003 to Windows
Server 2012 R2. It will create a
disruption in the marketplace and
demonstrate HP capabilities and
offerings for helping customers
mitigate risk, reduce time and
costs, reduce complexity with
experience and expertise from
trusted advisors, and rapidly
modernize their infrastructure.
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
21
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
Cross-EG Cross-EG Small and Mid-sized Business
Campaigns
Title
Description
Campaign ID
Duration
Call to action
More
information/
navigation
JRIT SMB Solutions
Target: Primary: CIO or IT managers in
midmarket companies.
Secondary: Owners/founders
of small businesses
1150301
N/A
Generate demand for
HP’s JRIT technology
Flex-Bundle solutions
and leverage the
end of support for
Microsoft WS2003 to
drive urgency.
Enterprise Group
Campaigns ->Just
Right IT (SMB) ->
WWQ115 JRIT SMB
Solutions -> Q115
Origination
Product(s):
•HP Flex-Bundles for UCC with Microsoft
Lync 2013
•HP Flex-Bundles for SMB Business
Intelligence (BI) with Microsoft SQL
Server 2014
Deliverables: eDM, one-page flyer,
flash and static banner, call guide,
EIAB, sales enablement
Note: Refreshed
assets will be
available the first
week of March
This campaign shows how HP Just Right IT
features the best combination of technology
products and solutions for small and midsized businesses wanting to transform IT
into a more proactive organization able to
explore new opportunities and focus on high
value projects.
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
22
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
Cross-EG Public Sector (SLED and Federal)
Promotions
Title
Description
Promotion ID
Duration
Call to action
More information/
navigation
HP Storage Federal
VEP Promotion
The HP Storage Federal VEP Promotion
offers Channel Partners an incremental 3%
discount, in addition to VEP discount, on
eligible HP Storage Federal opportunities.
3.947v7
(US only)
Through
April 30
Click here for Public
Sector information on
the Partner Portal.
Click here to
access HP Server
Promotions:
HP Global Partner
Portal
HP Unison Partner
Portal
Extended
ISS Federal VEP
Promotion—Value
Offers channel partners an incremental
discount up to 10% in addition to approved
VEP discount on eligible HP ISS SLED
opportunities. All HP ISS products that are
eligible for VEP are eligible for the above
incremental discounts with the exception of
PL MV, UZ, 2M, FE, and the blade portion of 4Q.
For PL MV, UZ, 2M, FE, and the Blade portion of
4Q—the incremental discounts are:
3.950 Ver 12
(US only)
Through
July 15, 2015
Leverage this
updated promotion
to win Federal
opportunities.
Click here to
access HP Server
Promotions:
HP Global Partner
Portal
HP Unison Partner
Portal
6% for VEP Band 1-3; 4% for VEP Band 4;
2% for VEP Band 5
Federal Customers are eligible, based on
predefined SIC codes.
Not all SLED opportunities are eligible. Only SLED
customers purchasing on the OH STS (5332682) and Texas DIR (DIR-TSO-2538) contracts are
eligible, based on predefined SIC codes.
Note: VEP Band 6 is not eligible for this
promotion.
Programs
Title
Description
Promotion ID
Duration
Call to action
More information/
navigation
HP Renew Program
HP Renew provides fully remanufactured
EG products backed by same-as-new HP
warranty, service, and support options.
Renew products are offered at substantial
discounts as a complement to new and are
eligible for PartnerOne benefits.
N/A
Ongoing
hp.com/go/
contactrenew Contact your Renew
representative for
details and to confirm
inventory availability
hp.com/go/hprenew
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
23
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
EG Channel Events Calendar
Event title
Description
BU
Start and
end dates
Location
More information/
navigation
HP Global Partner
Conference
At the HP Global Partner
Conference, HP takes the time
to meet and talk with its Partner
community. HP announces new
sales tools, solutions, and updates
to the HP PartnerOne program
that enable Partners to accelerate
growth while transitioning to the
New Style of IT. HP also introduces
innovative hardware and software
solutions. It’s also a once- a-year
opportunity for networking with
HP and Channel senior leaders.
All
March 16-19,
2015
MGM Grand, Las Vegas
hp.com/go/GPC
24
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
EG Channel Resources
Visit the Co-Marketing Zone
Generate new sales opportunities in the new Co-Marketing Zone (formerly Marketing Depot). Create branded assets (including those
not listed in this Playbook), promote your HP partner status, and discover additional ways to align your business with the HP brand.
HP Global Partner Portal or the HP Unison Partner Portal -> CMZ
Name
Description
Web Address
Additional Contact Information
HP Global Partner
Portal (GPP)
Central source for Partner sales and
marketing materials. If you have not been
migrated to HP Unison partner portal
platform, please use the HP Global partner
portal link.
http://www.hp.com/partners/us
partnercentral@hp.com
HP Global Partner
Portal Support
Partner Portal Technical Support –
Location ID required.
Contact HP
(Under Support on Top of every page)
HPPartnerPortalSupport@hp.com
888-629-6914
5 a.m.–5 p.m., Mon–Fri
HP Unison Partner
Portal (UPP)
HP Unison Partner Portal is the central hub
for partners selling HP products, services
and solutions.
https://partner.hp.com
HP Unison Partner
Portal Support
Partner Portal Technical Support –
Location ID required. Link for partners
who have already been migrated to the
HP Unison partner portal platform. If you
have not been migrated, please use the HP
Global partner portal link.
Contact HP
(Under Get Support on Top right hand
corner of the page)
HPPartnerPortalSupport@hp.com
888-629-6914
5 a.m.–5 p.m., Mon–Fri
Partner Support
Center
Support for PartnerOne Program and
Promotions Location ID required.
Contact HP
(Under Support on Top of every page)
HPMarketingProgramSupport@hp.com
888-629-6914
5 a.m.–5 p.m., Mon–Fri
Partner Chat Live
Partner Chat Live is available to help
answer questions live on the Partner
Portal.
Chat Live Online at the
bottom of every page
5 a.m.-5 p.m., Mon–Fri
Enterprise Group
Promotions Page
Enterprise Group Promotions Page
Co-Marketing Zone
(CMZ)
Find campaigns for your region.
HP Global Partner Portal or the HP Global
Partner Portal -> CMZ
cmz_support@hp.com
HP Renew Program
HP Renew provides fully remanufactured
EG products backed by same-as-new HP
warranty, service, and support options.
Renew products are offered at substantial
discounts as a complement to new and are
eligible for PartnerOne benefits.
hp.com/go/hprenew
hp.com/go/contactrenew - Contact your
Renew representative for additional details
and to confirm inventory availability
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
25
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
EG Channel Resources
Name
Description
Web Address
Additional Contact Information
Channel View
HP’s premier platform to leverage
approved content for partner sales and
technical enablement for HP Enterprise
Group Solutions and Channel Partner
Best Practices.
hp.com/partners/us and select
Marketing and then select Channel
View under Co-Marketing
hp.com/partners/us
Partner Thread
HP weekly newsletter for our partners
to communicate news and promotions
Subscribe
PartnerOne
Enterprise Product
Authorization
Requirements
See details in the current PartnerOne
Program Guide, or view the Presentation
on the latest enterprise authorization
requirements.
Programs / Competency
Partner Training:
Train and certify / Learning Center
HP Certification Look-up tool:
Train and certify / HP Certification Look-up Tool
Partner Learner setup or access issues:
learnerprofilesupport@hp.com.
HP ExpertOne
Program
Transforming technology through
certification, learning, and community.
hp.com/certification
Contact ExpertOne support at
expertonesupport.na@hp.com.
Deal Registration
Online tool to register specific end user
customer opportunities with HP for various
pricing and promotional programs and
claiming PartnerOne benefits.
hp.com/partners/specialpricing
Click Access Now for Deal Registration Tool
HPMarketingProgramSupport@hp.com
Click Contact Help Desk on the PartnerOne
Deal Registration home page
Smart Quote
Request a new Volume Big Deal or revise
an existing deal. Must be PPA or have your
PPA profile and your HP Partner Portal
User Account for Smart Quote access.
hp.com/partners/specialpricing
Click Smart Quote
sqsupport@hp.com
Standard Pricing
Viewer
Pricing and product lifecycle status,
including availability.
hp.com/partners/us/viewer
HPPricingSupport@hp.com
HP Special Pricing
Includes Value Indirect Big Deal,
Value Express Pricing (VEP),
and Volume Indirect Big Deal.
hp.com/partners/specialpricing
HPPricingSupport@hp.com
888-629-6914, Option 4
5 a.m.–5 p.m., Mon–Fri
Proposal Builder
Online workspace automates customer
hp.com/partners/us/toolkit
Click: HP Proposal Web
Click Request Support / Offer Feedback
(Under Support and Training) on Welcome
to HP Proposal Builder web page
proposals, RFIs, RFPs, and RFQs.
HP Blue Carpet
Quarterly Sales and Training Incentive
Information, submit claims, and edit or
check status.
usa.hpbluecarpet.com
usa.hpbluecarpet.com
Access the support phone number
or email from the home page.
HP Financial
Services Portal
HP Financial Services offers
hp.com/hpfinancialservices
888-277-5942
26
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
EG Channel Resources
Name
Description
Web Address
Additional Contact Information
OMNI Program
The OMNI Program provides funding
to Channel Partners to offset costs for
presales consulting services at their
customer sites.
HP Trade-In Program
Trade any product, any brand
hp.com/go/tradein
HP PartnerOne
Demonstration
Equipment Benefit
Program
Reduce your sales cycle by purchasing
HP equipment for training centers, demo
centers, and proof-of-concept testing at
your location.
hp.com/partners/us
Click on Programs and
Demo Equipment
Contact help desk link on the
Demonstration Equipment web page.
HP Renew Program
HP Renew equipment is guaranteed as
“good as new” with original HP warranty,
service, and support options.
hp.com/go/renewpromos
HP Renew equipment is priced at least
15% –40% below new list prices, PLUS
additional promotions are always available.
Contact Your PBM. HP will fund up to 50%
of service engagements when a partner is
involved.
Promotions and SPIFs vary by region, so check your local Partner Portal or with your
PBM for US, CA, or LAR country-specific offerings.
27
HP Q2FY15 Playbook
For HP and Channel Partner Internal Use Only.
Glossary
BI
Business intelligence
SRE
Sales rep email
BL
Blade server
SSIT
Simply Store Information Technology
BYOD
Bring your own device
TBD
To be determined
CEO
Chief executive officer
TCO
Total cost of ownership
CI
Converged infrastructure
TM
Telemarketing
CIO
Chief information officer
UC&C
Unified communications and collaboration
CMM
Channel marketing manager
UCC
Unified communications and collaboration
CMZ
Co-Marketing Zone
UPP
HP Unison Partner Portal
CS
Converged Systems
VDI
Virtual desktop infrastructure
CTA
Call to action
VP
Vice president
DHCP
Dynamic host configuration protocol
WW
Worldwide
DM
Direct mail
eDM
Electronic direct mail
EG
Enterprise Group
EIAB
Event in a box
ERP
Enterprise resource planning
FCoE
Fibre Channel over Ethernet
HA
High availability
HFS
Hierarchical file system
HPC
High performance computing
HPFS
HP Financial Services
IoT
Internet of Things
IT
Information technology
LoB
Line of business
MDF
Market development funds
PBM
Partner business manager
PMM
Partner marketing manager
R&D
Research and development
ROBO
Remote office branch office
ROI
Return on investment
SEM
Search engine marketing
SoMe
Social media
For a complete listing of all marketing promotion details and promotional terms and conditions of all EG promotions, programs and offers listed in this
document, please refer to the HP Partner Portal or links provided. Information on all programs and promotions is subject to change.
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein
should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
HP Q2FY15, February 2015