International Conference
of Polish Communication Association
Development of Agenda-Setting Theory and
Research. Between West and East
Wrocław, November 22-24, 2008
Chair: Bogusława Dobek-Ostrowska
Secretary: Bartłomiej Łódzki
PRELIMINARY PROGRAM
22 NOVEMBER, 2009 SUNDAY
Hotel Jana Pawła 2
ul. Świetego Idziego 2 Ostrów Tumski
http://www.pensjonat-jp2.pl/
14.00-14.30
Opening Session
14.30-15.30
New Developments in Agenda-Setting
Chair: Wayne Wanta
Extending Our Theoretical Maps: The Psychology of Agenda-Setting
Maxwell McCombs, University of Texas at Austin,USA
maxwell.mccombs@sbcglobal.net
Setting the New Media Research Agenda: Refining Agenda-Setting Theory
for 21st Century Media and Communication Research
Amira Firdaus, University of Melbourne, Australia/Malesia,
a.firdaus@pgrad.unimelb.edu.au
Cultivation and Agenda Setting: Conceptual and Empirical Intersections
Amir Hetsroni, Ariel University Center, Israel,
amirhe@ariel.ac.il
Prospective agenda-setting in power play within the Mexican National
Autonomous University (UNAM)
Gerardo L. Dorantes, Universidad Nacional Autónoma de México,
Mexico, gldorantes@yahoo.es
Juan Carlos León, Universidad Nacional Autónoma de México, Mexico
15.30 – 16.00
Discussion
16.00 – 16.30
Coffee break
16.30- 18.00
Research and Tools in Agenda-Setting studies
Chair: Maxwell McCombs
The Internet as a tool in agenda-setting research
Wayne Wanta, Oklahoma State University, USA,
wayne.wanta@okstate.edu
Testing Classical Agenda-Setting Hypothesis by Panel Data: Micro-Macro
Synthesis
František Kalvas, University of West Bohemia in Pilsen, Czech
Republic
kalvas@kss.zcu.cz
Setting students´ professional agenda in the classroom
Raquel Rodríguez Díaz, Universidad Rey Juan
raquel.rodriguez@urjc.es
Agenda-setting studies in Turkey
Erkan Yüksel , Anadolu University, Turkey,
eyuksel@anadolu.edu.tr
Subject-dependent media effect in setting agenda
Sergün Kurtoğlu, Istambul University, Turkey
sergunk@istanbul.edu.tr
18.00 – 19.00
Discussion
19.00
Dinner
Restaurant in Hotel Jan Paweł 2
Carlos,
Spain,
23 NOVEMBER, 2009 MONDAY
Gmach Główny Uniwersytetu Wrocławskiego
Oratorium Marianum
Pl. Uniwersytecki 1
10.00-12.00
Lecture of professor Maxwell McCombs
Setting the Agenda. Mass Media and Public Opinion
Promotion of the Polish edition of book
12.00-13.00
Political Agenda and Media Agenda 1
Chair: Amir Hetsroni
Agenda Building during Election Campaigns in Austria, 1970-2008
Josef Seethaler, Austrian Academy of Sciences, Austria
josef.seethaler@oeaw.ac.at
Gabriele Melischek, Commission for Comparative Media and
Communication Studies, Austria, gabriele.melischek@oeaw.ac.at
Agenda-Setting for the Media: At a Crossroads? A Study of the Media and
Political Agenda During Latvia’s Financial and Economic Crisis (20082009)
Inta Brikše, University of Latvia, Latvia, inta.brikse@lu.lv
Local media and the “political brand”: Candidates attributes portrayed
on local media and their consequences on public perceptions
Rocio Zamora, Catholic University of san Antonio in Murcia, Spain,
rzamora@pdi.ucam.edu
13.00-14.00
Lunch
14.00-16.00
Political Agenda and Media Agenda 2
Chair: Inta Brikše
The agenda-setting process in International news
Wayne Wanta, Oklahoma State University, USA, wayne.wanta@okstate.edu
Simona Mikušová, Comenius University, Slovakia
Media role on the public engagement into foreign policy
Milda Celiesiute, Vilnius University, Lithuania,
milda.celiesiute@gmail.com
A comparative analysis of agenda-setting process in the 2004 Cyprus
referendum
Unvan Atas, University of Westminster, UK, unvan@yahoo.com
The rhetorical role of George. W. Bush in mass media military campaign
Alexandre B. Bouchev,
Saint-Petersburg State University of Economics and Engineering, Russia
alex.bouchev@list.ru
16.00- 16.30
Discussion
16.30-17.00
Coffee break
17.00-18.30
Agenda setting studies in Poland
Chair: Robert Wiszniowski
Agenda setting, priming, news framing. Comparative analysis of
televisions news (TVP1, TVN) in electoral campaign 2005 and 2007 in
Poland
Ewa Nowak, Maria-Curie Skłodowska University, Poland
ewa.nowak@poczta.umcs.lublin.pl
Rafał Riedel, Opole University, Poland, riedelr@wp.pl
Political agenda in television broadcasts in EP elections in Poland in 2009
Marek Mazur, Silesia University, Poland
ewelinkamazur@poczta.fm
Election coverage in Poland 2005: a content analysis of the main TV news
programs
Bartłomiej Łódzki, Lower Silesia University, Poland
bartlomiej.lodzi@wp.pl
The European Parliament election of 2009 in Poland and the agendasetting in the Polish Internet news portals
Wojciech Walczak, Nicolaus Copernicus University, Poland,
gminick@tosh.pl
Setting the agenda during German electoral campaign in 2009. The
coverage of public and commercial broadcasting companies in Poland
Justyna Woźna , University of Wrocław, Poland,
justyna.wozna@zkm.uni.wroc.pl
18.30- 19.00
19.30
Discussion
Reception in Rynek (Market Square)
NOVEMBER 24, 2009 TUESDAY
Hotel Jana Pawła 2
ul. Świetego Idziego 2 Ostrów Tumski
http://www.pensjonat-jp2.pl/
8.30-9.30
Media Agenda and Public Opinion 1
Chair: David P. Burns
Combining Attribute Agenda-Setting and Framing: The Case of Foreign
Policy Coverage
Josef Seethaler, Austrian Academy of Sciences, Austria
josef.seethaler@oeaw.ac.at
Gabriele Melischek, Commission for Comparative Media and
Communication Studies, Austria, gabriele.melischek@oeaw.ac.at
Between provocation and mediation. Mass media’s role in social conflicts
Anna Adamus-Matuszyńska,
University of Economics, Katowice, Poland,
adamus@ae.katowice.pl
Sociological data mining from media agenda – research results
Anna Maria Grabowska, Nicolaus Copernicus University in Toruń,
Poland, laumarang@gmail.com
Where is the beef? Food advertising and agricultural policy in the USA
Małgorzata Gajda-Łaszewska, University of Warsaw, Poland
mgajda@uw.edu.pl
9.30- 10.00
Coffee break
10.00- 11.30
Media Agenda and Public Opinion 2
Chair: Erkan Yüksel
Mass Media as a tool to develop gender mythology in modern Russian
society
Vera V.Verkhoturova, Tomsk Polytechnic University, Russia,
verhoturovav@mail.ru
Natalya A Lukyanova, Tomsk Polytechnic University, Russia,
kir712@yandex.ru
Ways of covering the topic of famous people deaths on the turn of the XXI
century
Radosław Aksamit, Silesia University, Poland, radoslaw.aksamit@gmail.com
Politicking from the Pulpit: 20th Century Popes as Agenda-Setters
David P. Burns, Salisbury University, USA,
davidburns20@yahoo.com
Pope Benedict XVI’s Visit to Turkey as a Global Media Event: A Frame
Shift in Media Coverage
Gulen Kurt Oncel, Istanbul Bilgi University, Turkey, gkurt@bilgi.edu.tr
Ergen Devrim Karagoz, Istanbul Bilgi University, Turkey
edkaragoz@bilgi.edu.tr
11.30—12.00
Discussion
12.00- 13.00
Lunch
14.00 – 15.00
Young scholars presentations
Chair: Bogusława Dobek - Ostrowska
Coverage of European Parliamentary Campaign in 2009 by the Polish television
evening news programs
Patrycja Dudek, University of Wrocław, Poland, patrycja_dudek@poczta.onet.pl
Bartłomiej Łódzki, Lower Silesia University, Poland , bartlomiejlodzki@wp.pl
Coverage of Parliamentary Election in 2007 by the Polish quality daily
newspapers
Sylwia Świderska, University of Wrocław, Poland, swidera09@gmail.com
Television Election Debates in Poland: Political and Public Agenda
Marek Piasecki, University of Wrocław, Poland , marek.t.piasecki@wp.pl
Charter of Fundamental Rights of the European Union: Transfer of Issues from
Media to Public agenda
Kamila Majdecka, University of Wrocław, Poland, kamila_majdecka@wp.pl
15.00- 15.30
Closing Session