www.creativechannel.com
Field Sales and Marketing Management
How CCS Delivers Results
CCS Field Sales and Marketing
Solutions Drive Results
2.Formulate solutions
1.Consult with you to assess your needs
3.Recruit a quality field team
Creative Channel Services’ professional
field sales and marketing support teams
connect brand messaging with salespeople
and consumers at the critical point of
sale, delivering product knowledge, brand
awareness, increased sales, and high ROI for
leading manufacturers and retailers.
4.Train the team on your products
5.Execute and deploy your solution
6.Provide continuous online reporting and market intelligence
7. Measure and analyze your results
8.Optimize your program
The Value of Field Services
While some retail marketing efforts are hard-pressed to gain consumer attention, CCS’ field teams
achieve success by communicating your strong brand message face-to-face at the critical point
of sale where shoppers are ready to buy. In addition, our in-store teams gather invaluable market
feedback and competitive information, which enables us to provide actionable intelligence that will
help you develop, adjust and innovate your retail strategy.
Your Product Message Professionally Delivered
Specializing in building relationships, CCS’ field representatives function as a seamless extension
of your company at the store level, giving you a competitive edge by growing your shelf presence;
training, recruiting and motivating sales associates to become brand advocates; and continually
assessing your retail success. Leveraging our retail relationships and expertise, we ensure your
brand presence and training efforts comply with the standards of the stores you target.
Field Services to Meet Your Goals
CCS can provide a tailored field management
solution including:
CCS’ field teams have
delivered results including:
> 31% higher sales at covered vs. uncovered stores
> Increases of 27% in salesperson
advocacy rates for promoted brands
> 50% more units sold in covered vs. uncovered stores over a 12-month
period when combined with online
solution
Survey Says…
> 63% of retail salespeople are more likely
to recommend a manufacturer’s product
if they have a good rapport with that
manufacturer’s field rep1
> 75% of retail associates find in-store
training “very useful”2
> Market research and competitive data
analysis
> 61% of retail associates prefer
manufacturer reps to discuss new
products1
> In-store salesperson product training
> Optimization and acquisition of shelf
presence and displays
1n/a
5a%
> Consumer and salesperson promotions and
awareness
> Product demonstration and assisted selling days
CCS’ ChannelMetrix reporting tools help you track
inventory, feedback, results and more in real time.
Part of an Integrated, Comprehensive Strategy
With our focus on the people at the point of sale, CCS is uniquely qualified to provide a
comprehensive strategy to optimize your ROI at the critical point of sale. CCS allows you to
combine the in-depth retail marketing and intelligence-gathering enabled via targeted field
deployments, with the broad retail training coverage made possible through our proprietary
24/7 online CyberScholar® solutions. Our integrated methodology helps ensure that your brand
messaging is continually delivered at retail, even in hard-to-reach markets and/or after your
representatives have completed their store visits.
663%
...are more likely
to recommend
your products
%
22
no
Responses from two surveys:
1) Retail Salesperson Survey, August 2009
2) CyberScholar Sales Associate Survey, November 2009
Our ChannelMetrix™ client extranet allows you to easily access your program data, including
inventory issues, market feedback, pricing information, store coverage and much more – all in
real-time. State-of-the-art business intelligence tools enable you to measure your results as well as
devise strategies to optimize your success.
[tel] 310.665.9900 [fax] 310.665.9901
sales@creativechannel.com
www.creativechannel.com
©2010 Creative Channel Services, LLC. All rights reserved. CyberScholar and Creative Channel Services are registered trademarks of Creative Channel Services, LLC. All other
trademarks are the property of their respective holders.
6080 Center Drive West, Suite 500
Los Angeles, California 90045
rev. 010510
Measurable Results
For more information on CCS’
integrated solutions, please contact us: