Abbe Gale Eckstein
321 West 24th Street, 12H, New York, NY 10011
Award-winning creative
professional with experience
managing integrated
design projects through
their entire life cycles.
For professional recommendations, click here
For creative portfolio, click here
917-734-5015
dearabbe@rcn.com
www.abbegaleeckstein.com
Led design projects— from digital to analog—in the technology, finance,
advertising, marketing, brand identity, packaging, and publishing industries.
Directed the full design management spectrum—from needs analysis to
strategy to design to workflow to deployment—combining creative leadership,
project management, and hands-on design and production.
Designed for clients ranging from startups to Fortune 500 brands—
such as AT&T, American Express, Citibank, Colgate, Pfizer, and dozens more.
EXPERIENCE
KEY ACCOMPLISHMENTS
Successfully worked as both freelance
and staff—sometimes concurrently.
Led all areas of the creative process for hundreds of projects.
Highlights include:
Freelance Design Manager
and Art Director
• Conceptualized and led execution of user-centric design solutions for technology,
Aysling, College Board, Merrill Lynch,
NewBay Media, Scholastic, Toast Cafe,
and more
2014 – present
websites, games, email marketing, brand identity, advertising campaigns,
marketing collateral, packaging, presentations, whitepapers, books, and catalogs
• Evaluated and optimized design processes, resulting in time and resource savings
• Launched and implemented Content and Digital Asset Management Systems at
the College Board; successfully trained and coached over a dozen people
• Re-engineered waterfall workflows, from technology selection to process definition,
to reduce costs, production times and reliance on external vendors; managed the
conversion of hundreds of legacy files to ensure compatibility with the new systems
Senior Design Manager
Scholastic EdTech
2004 – 2014
• Tapped as the first designer to adopt a new Content Management System in the
transition from print to multi-channel workflow; worked with IT and production
departments to set taxonomy and process (including vendor integration)
• Played a key role in the transition to a new Creative Director by conducting design
audits to ensure conformity with established design guidelines and QA standards
for the launch of MATH 180 Scholastic‘s flagship math intervention program
• Created wireframes, prototypes, and information flows to inform UX design for
websites, platforms, and interactive games; employed Agile, Scrum, and Waterfall
methodologies to ensure on-time and on-budget delivery
• Designed and managed 8 multi-channel product components simultaneously for
mobile, tablet, web, whiteboard, and print; supervised design teams of up to 4
• Collaborated with content creators, developers, and producers; worked with a dozen
editors concurrently; served as the key conduit between them and design teams
Freelance Design Manager
Colgate
• Supervised the prototype development and packaging design and production
2003 – 2004
• Oversaw relationships with domestic and international vendors, from contract
Freelance Art Director
Scholastic InSchool Marketing, Chinnici,
Ogilvy & Mather, Rapp, and more
• Partnered with major corporate and nonprofit brands as part of Scholastic
1995 – 2008
• Designed B2B and consumer advertising and direct marketing campaigns
Senior Art Director
Chapman/Young & Rubicam
• Designed B2B and consumer advertising and direct marketing campaigns
1990 – 1995
for 4 different Colgate oral care brands
negotiation to day-to-day supervision
InSchool Marketing to develop youth initiatives to promote positive behavioral
change and combat national issues, ranging from teen smoking to obesity
for Fortune 500 clients including AT&T, American Express, Chase, and Pfizer
for Fortune 500 clients including AT&T, Digital Equipment Corporation,
International Olypmic Committee, and United States Postal Service
Abbe Gale Eckstein Résumé, Page 1 of 2
Abbe Gale Eckstein
321 West 24th Street, 12H, New York, NY 10011
917-734-5015
dearabbe@rcn.com
www.abbegaleeckstein.com
SOFTWARE
PROFICIENT
WORKING KNOWLEDGE
• Acrobat
• Adobe DPS
• Axure
• Bridge
• CSS
• Content Station
• Dreamweaver
• Elvis DAM
• Excel
• Filemaker
• Fireworks
• Flash
• HTML
• Illustrator
• InCopy
• InDesign
• Keynote
• Photoshop
• PowerPoint
• Sketch
• Sublime
• Woodwing Enterprise
• Word
• WordPress
• JavaScript
• PHP
• XML
EDUCATION
CONTINUING EDUCATION
Completed extensive coursework in subjects such as CSS, HTML, UX Design, Responsive Web Design, and others at:
• Adobe User Groups
• Code Academy
• Design Management
Institute (DMI)
• FIT Continuing Ed
• Freelancers Union
• General Assembly
• Girl Develop It
• HOW Design
• IXDA
• InDesign Magazine
• Lynda.com
• Noble Desktop
• Smashing Magazine
• The Design Gym
• Women Who Code
DEGREES
School of Visual Arts BFA in Advertising Design
Fashion Institute of Technology Millinery Certificate
AWARDS
The Advertising Club of New York
Caples Award
Art Directors Club of New York
Direct Marketing Association
Association of Educational Publishers (EdPress)
Freelancers Union
Ballantine Advertising Leadership Award
Consumer Single Medium Campaign Finalist
Visual Communicator’s Education Fund Scholarship
Silver Echo Award
Distinguished Achievement Children’s Instructional Materials
Squeaky Wheel Award
ENTREPRENEURIAL EXPERIENCE
• Launched, ran, and grew a successful hat business, with 360-degree business
responsibility for design, patternmaking, operations, inventory management,
marketing, web development, database management, vendor relations, and licensing
• Grew distribution from scratch to over 500 wholesale and 5,000 retail clients
• Won the Earnie Award for Best Children’s Accessory Designer
Abbe Gale Eckstein Résumé, Page 2 of 2