CATALOG AGE AND THE FRANCHISE
In addition to the printed magazine, CATALOG AGE 2004 BUYER’S GUIDE TO DIRECT MARKETING
RESOURCES
offers a variety of targeted resources.
CATALOGAGEMAG.COM
This newly redesigned, comprehensive online resource for
multichannel marketers provides targeted content on database
marketing, e-commerce, creative, lists, production and more.
Catalogagemag.com also provides breaking news, exclusive
content, access to industry research, the online Buyer’s Guide
to Direct Marketing Resources, and much more.
Visits to CATALOG AGE’s Web site have increased 861%
this year—dramatic growth that shows how valuable industry
professionals find its content. Take advantage of
catalogagemag.com’s many flexible online opportunities
and shape an integrated program that meets your specific
marketing needs.
Banners & Sponsorships: Sponsorship opportunities give you
ownership of a category. Sponsor a targeted area of content that
pertains to your particular industry, product, or interest. We offer
a variety of ad sizes and targeting opportunities.
Published in October and available year-round on
catalogagemag.com, the Buyer’s Guide reaches your prospects
at the most critical stage of the buying cycle—right when
they’re ready to buy. Your enhanced print and online listings
and display ads ensure that yours is the company name that
jumps off the page and prompts a phone call.
CATALOG AGE MARKETPLACE
The monthly buyer’s guide to catalog and direct marketing
products and services appears in each issue of CATALOG
AGE. It’s the economical way to keep your message at reader’s
fingertips all year long when they’re searching for suppliers.
SUBSCRIBER LISTS
CATALOG AGE’s postal and 3rd party opt-in e-mail
subscriber lists are available in a variety of selects to help you
target your marketing efforts to your top customers and
prospects.
Webinars: Sponsor a roundtable discussion with industry
experts or create your own content to be webcast to our targeted
audience. We’ll market your event and ensure that you capture
top-quality leads that can be retained, tracked and prospected.
Special Reports: Sponsor an online special supplement that is
unique in its design and content. Our editors identify
breakthrough topics and cover them in depth.
Sponsored White Papers: Share your white papers or research
with our readers in a sponsored, special section. Readers are
asked to provide basic demographic information as they
download your research, so you capture qualified leads.
The must-read weekly e-newsletter from the editors of
CATALOG AGE brings catalogers breaking industry news:
mergers, launches, new campaigns, and more. CATALOG
AGE Weekly is a cost-effective marketing tool that connects
you with a targeted audience of more than 16,000 subscribers.
Sponsorship opportunities are available.
From the award-winning editors of PRIMEDIA Business
Magazines & Media, this weekly e-newsletter covers what top
marketers need to know to improve their marketing strategies
and stay up-to-date with the latest trends: marketing news;
economic developments; consumer demographics; and more.
Plus, it provides insights on specific marketing disciplines like
CRM, direct marketing, and event promotion.
For more information, visit www.advertisers.catalogagemag.com
For more than 20 years, ACC has been the leading conference
and event dedicated to the catalog industry. ACC provides the
latest information, technology and solutions to keep executives
ahead in these uncertain economic times: up-to-date
educational information; customized catalog strategies;
in-depth knowledge on techniques to overcome critical
business issues; and vendors who offer leading products,
services and solutions that help increase success and sustain
growth. A variety of opportunities ensure that you generate the
visibility and leads that you need—before, during and after the
show. Visit www.catalogconference.com.
CATALOG AGE presents the industry’s most prestigious
awards programs, the Annual Catalog Awards and
I.MERCHANT Awards. Judged by prominent industry
experts, they recognize the industry’s outstanding catalogs and
e-commerce Web sites, and are presented every year at a gala
awards ceremony during the Annual Catalog Conference.
A PRIMEDIA Publication
RESOURCES & OPPORTUNITIES FROM PRIMEDIA BUSINESS
About PRIMEDIA Business Magazines & Media
MyLeadManager.com
PRIMEDIA Business Magazines & Media is a leading
producer of targeted publications, Web sites and exhibitions
that bring sellers together with qualified buyers. It consists of
more than 70 publications, 130 Web sites, approximately 100
e-mail newsletters, more than 20 trade shows and more than
450 books and directories that serve professionals in 20 market
sectors including: Agribusiness, Communications, Electrical &
Public Services, Entertainment, Marketing and Transportation.
More information about the company can be found at:
www.primediabusiness.com.
MyLeadManager.com is a service offered exclusively by
PRIMEDIA Business Magazines & Media that will help you
close the gap between leads and sales. It’s a comprehensive,
fully integrated, web-accessed lead management tool that
simplifies the process of tracking, collecting, retrieving and
processing leads. MyLeadManager.com and its companion
service, 800#LeadTracking, can help you maximize the
effectiveness of your entire marketing campaign and enhance
your communication to your prospects at every stage of the
sales cycle. For more information, contact your Sales
Representative, or visit www.MyLeadManager.com/info.
Related PRIMEDIA Publications include:
Marketing: DIRECT, American Demographics, PROMO,
Operations & Fulfillment, Retail Traffic, Wearables Business
Media: FOLIO:, Circulation Management
Meetings & Events: Association Meetings, Corporate
Meetings & Incentives, Insurance Conference Planner,
Medical Meetings, Religious Conference Manager, Special
Events Magazine
About PRIMEDIA Inc.
PRIMEDIA is the leading targeted media company in the
United States, with positions in consumer and business-tobusiness markets. Our properties deliver content via print as
well as video, the Internet and live events and offer highly
effective advertising and marketing solutions in some of the
most sought after niche markets. With 2002 sales from
continuing businesses of $1.5 billion, PRIMEDIA is the #1
special interest magazine publisher in the U.S. with more than
250 titles. Our well known brands include Motor Trend,
Automobile, New York, Fly Fisherman, Power & Motoryacht,
Creating Keepsakes, Ward’s Auto World, and Registered Rep.
The company is also the #1 publisher and distributor of free
consumer guides, including Apartment Guides. PRIMEDIA
Television’s leading brand is the Channel One Network and
About is one of the largest sources of original content on the
Internet. PRIMEDIA’s stock symbol is: NYSE: PRM. More
information about the company can be found at
www.primedia.com.
Article Reprints
When your company, its products or people receive editorial
coverage, spread the good news. Our custom article reprints
are high-quality reproductions of the original article
reformatted to meet your special needs. You can add your
company’s logo, an advertisement, or brief marketing copy to
create a one-of-a-kind paper or electronic promotional piece
that will impress your clients and prospects. Reprints make
ideal collateral for direct mail campaigns, trade show handouts,
investor relations materials, and media kits. Posters, plaques,
and postcards can also be created to feature your coverage.
For further information, contact FosteReprints at
866-436-8366 (outside the U.S. and Canada call
+1-219-879-8366).
Ad Reprints
Your Sales Representative can provide quotes on reprinting
your advertisement for additional distribution.
Custom Publishing
Our custom publishing capability can be an important
marketing tool for building your company’s brand loyalty,
allowing you to create and maintain an effective, personalized
relationship with your customers. We offer turnkey custom
publishing services, providing content and distribution
strategies. For additional information, contact your Sales
Representative.
Lists and Databases
Research
Achieve targeted, high-response communication with potential
buyers of products and services in your market. More than 4
million postal and e-mail addresses are available to rent from
our qualified subscriber lists, trade show attendees and book
buyers. Pick the demographic that is right for your next
promotion. For more information, contact our list
partner at www.statlistics.com.
The PRIMEDIA Business Marketing Research team provides
industry-related information to our advertisers and agency
counterparts. Our emphasis is on providing actionable market
information that is accurate, ethical, and timely. Ask your
Sales Representative about the latest research
information available for your market, or for details
about custom research opportunities.
For information on any of CATALOG AGE’s advertising opportunities,
or to build a customized, integrated program that meets your specific
needs, contact: William Camaraza, Associate Publisher, (305) 448-6168,
wcamaraza@primediabusiness.com; or Bryan Benjamin, National Sales
Manager, (212) 462-3566, bbenjamin@primediabusiness.com.
A PRIMEDIA Publication
For more information, visit www.advertisers.catalogagemag.com