COURSE CONTENT
PRINCIPLES OF NGO MANAGEMENT
Unit - 1
Nature of Management: The definition of Management, The Management
Functions, Management types, Management Skills, Manager’s role & Functions
Unit - 2
Foundations of Management understanding: Historical forces shaping
management- Early management- Classical perspective- Human Resource
perspective- Management Science Perspective – Contemporary Extensions –
Recent Historical trends.
Unit – 3
Organizational goal setting & planning: Overview of goals & plans – Nature &
Purpose of Planning – Types of Plans – Steps in Planning – Planning Process –
Strategies & Policies – Premising – Decision Making – making Planning
Effective.
Unit – 4
Overview of goals & plans – Organizing Process – organizing the vertical
structure – Organizing the lateral structure – Balancing vertical & Lateral
structure – Departmentation – Line & staff relationship – Decentralization –
Committees & Groups.
Unit – 5
Staff: Nature of staffing – Recruitment & Selection of managers – Training &
Development of Manager – Appraisal of Managers.
NGO ACCOUNTING & DOCUMENTATION
Unit – 1
Fundamentals of Accounting: Booking Keeping, Definition, Objectives &
Importance – Accounting, Definition, Objects, Functions & Purpose of
Accounting, Branches of Accounting – Different systems, Double Entry &
receipts and Payments of Accounting – Banking Procedures & Formalities.
Unit – 2
Transactions – kinds of accounts – Journals – Ledger Accounts – Trial Balance
– Final Accounts – Balance Sheet – Profit & Loss Account.
Unit – 3
Accounting Information System: Meaning & Importance – End Users of
Accounting Information – Limitations of Financial statements – Accounting vs.
Reporting formats of financial statements.
Unit – 4
Accounting information: Menus in tally, Managing Groups – types of Groups,
Ledgers – types of Ledgers - Vouchers - types of Vouchers – Inventory: Various
Stock Groups – Creation, Displaying, Altering & Deleting – Processing through
Tally.
Unit – 5
Preparation of reports through Tally Trial Balance Sheet, P & L Account, Stock
Summary Analysis, Display Menu, Account Books, Statement of Accounts,
Statement of Inventory, Cash/Fund Flow Summaries, Day Book. Customizing
Tally – Tally Audit Backup & Restore – Security in Tally
FUND RAISING
Unit -1
Historical role of Philanthropy – Achievements of Philanthropy – Limitation –
Role of Philanthropy today
Unit – 2
How to get started on Fund raising – Strategies for getting started – Who to
approach and Why – Communication – How to present your case
Unit – 3
Corporate Partnership – Pre-Preparatory Stage – preparing Stage – Determining
your needs – Identifying & Prioritizing corporate Partners – Preparations of
basic Communication materials – Implementation – Follow up & reporting
Unit – 4
Direct mail – Contents of the mailer – Types of mailers – Mailing – Factors of
Success of Mailers – Cost Benefit Analysis – Follow up – Infrastructure – Data
Base Analysis & Reliability
Unit – 5
Event Marketing – Need for Events – Types – Steps for planning an event –
benefits of organizing events – Limitations of Events – Internet applications for
fund raising – Networking – Exchange information – Building Contractors –
Sharing Experience – Lobbying
SOCIAL MARKETING
UNIT-1
Core concept of marketing, 4p’s of marketing, Essentials of marketing,
Environmental scanning for marketing, marketing research
UNIT-II
Role of marketing with special reference to India, Segmentation, positioning
and targeting, Product of life cycle
UNIT-III
Social Marketing and Its Implication for Ngo’s Social Marketing Institution for
India, Social marketing strategies, Marketing Sanitation, Education, family
planning, Medicare, Afforestation and Small Savings
UNIT-IV
Social Advertising, Importance, Positive and Negative Influences, Policy
Decisions, Testing and Effectiveness
UNIT-V
Rural marketing, International marketing, emerging trends in social marketing,
Internet marketing
PROJECT MANAGEMENT
UNIT-I
Philosophy &Context of Project Management, Definition, Concept of Projects,
Project Management Project Goals, Project function categories of project, Phase
of project, Project Life Cycle, System Development Cycle
UNIT-II
Project Section and Appraisal, Criteria for Project Selection, Identification of
Projects, Project Appraisal: Technical, Commercial, Economic, Financial
Management Appraisal Project Approval
UNIT-III
Network technical &scheduling, Estimating activity time, Slack time diagrams,
critical path, PERT, CPM, GERT, resource loading, allocation, crashing and
leveling, constrained resource scheduling
UNIT-IV
Project control, control process, control as a function of management,
auditing/examination, causes for failures, risk in projects, project termination
process