Quick Guide to using your CFP® certification marks
The CFP® Certification Guidelines have been developed to promote the CFP Marks and ensure we develop a consistent visual and tonal application of the CFP certification
brand around the world. By using this Quick Guide and working together we can build a greater understanding of the need for obtaining professional financial planning
advice and demonstrate the importance of seeking a CERTIFIED FINANCIAL PLANNER™ professional to provide the highest quality advice.
These Guidelines apply to all marketing, advertising and promotional materials that use the CERTIFIED FINANCIAL PLANNER™, CFP® and
Acknowledgement
® are certification
CFP®, CERTIFIED FINANCIAL PLANNERTM and
marks owned outside the U.S. by Financial Planning Standards Board
Ltd. Financial Planning Association of Australia Limited is the marks
licensing authority for the CFP Marks in Australia, through agreement
with FPSB.
Logo artwork
Mark
•Always use the three
components of the logo
(the flame element, the
letters ‘CFP’ and ®)
•Always reproduce
from original artwork
•Always use approved
size and colour
•Do not print on
patterned background,
use as a watermark or
as a background.
When reproduction of the CFP logo mark is appropriate or authorised,
the FPA has electronic files which may be used. Logo requests should
be emailed to communications@fpa.asn.au
The three certification marks must be used under strict use and
reproduction guidelines. Refer to FPA Regulation 02/04 for more
information.
Example
CFP
®
CERTIFIED FINANCIAL
PLANNER™ Mark
Mark
•Always use capital letters
•Never use full stops
between letters
•Always include the
‘®’ symbol on first use
(superscripted)
•Always use the CFP Marks
as adjectives followed by an
approved noun: professional,
practitioner, certificant,
certification or mark, except
in a signature or title block,
such as on letterhead or
business cards.
Examples
John Citizen is a CFP
professional
•Always use either all capital
letters or small cap font
•Always use the ™ symbol
on first use
•Always use the CFP Marks
as adjectives followed
by an approved noun:
professional, practitioner,
certificant, certification
or mark.
Examples
John Citizen, CFP®, Dip FP
Julie Citizen, Dip FP
Financial Planning Association of Australia
Member freecall 1800 337 301
Email communications@fpa.asn.au Website fpa.asn.au
February 2008
Marks.
Examples
A proper acknowledgement must be used where the marks are
reproduced in promotional literature of any description (excluding
business cards, letterhead and directory listings). This is important to
maintain the integrity of the CFP certification brand.
The following disclaimer should appear at the end of an article, at
the bottom of an advertisement, or at the bottom of the first page
of a brochure:
®
®
Joan Citizen, B.Com, MBA
CERTIFIED FINANCIAL
PLANNER™ professional
Joan Citizen is a CERTIFIED
FINANCIAL PLANNER™
practitioner