Te l e v i s a P u b l i s h i n g + D i g i t a l 2 0 11 P a n R e g i o n a l M e d i a K i t
The World’s Leading Latin American Publisher
2011
MIAMI
NEW YORK
LOS ANGELES
6355 NW 36th Street
Miami, FL 33166
Tel: 305.871.6400
Fax: 305.871.5062
150 E 58th Street 22nd Floor
New York, NY 10155
Tel: 212.838.7220
Fax: 212.838.8532
8383 Wilshire Boulevard, Suite 648
Beverly Hills, CA 90211
Tel: 323.655.0535
Fax: 323.655.8011
Pan Regional
Media Kit
A multitude of brands
About Televisa Publishing + Digital
THE WORLD’S LARGEST SPANISH LANGUAGE CONTENT PROVIDER!
T
elevisa Publishing + Digital
is the world’s largest Spanish
language content provider and
distributor. With presence in 20 countries
and over 100,000 points of sale, Televisa
Publishing + Digital publishes over 189
titles under 95 different brands with an
annual circulation of over 174 million.
Televisa Publishing + Digital’s titles are
#1 in market and audience share in most
of its markets.
In keeping its digital initiatives a priority,
Televisa leverages all of its unique talent
and properties via a digital platform of 140
websites which include a robust portal,
mobile platform and various magazine
websites with an audience of over 19.2
million unique visitors in US and Latin
America. Recent additions to our digital
portfolio include a technology channel,
techandbits.com and fashion channel,
esmasmoda.com. Our new media
applications make it possible to offer
cutting edge technology. An example of
this was the live video streaming of the
2010 FIFA World Cup in Latin America.
Televisa Publishing + Digital provides
multi-platform opportunities for optimum
delivery and impact. Televisa Publishing
+ Digital’s popular brands extend to
online properties, events and branded
products that reach a greater audience
and exceed advertiser’s needs.
Other business units
within Televisa Group
include:
Television
Broadcasting
Pay Television
Networks
Programming
Exports
Our Mission is...
To entertain, inform, and positively
impact Hispanic and Latin American
communities through credible and
inspiring content, while innovating
our media properties with the latest
technology. To create and disseminate
Hispanic and Spanish-language content
on a global level by generating profits
in each of our participating markets.
Our Vision is...
To be the pillar in the Spanish-language
and Hispanic entertainment industry by
continuously increasing our reach and
translating our traditional content to new
media outlets so that Televisa’s content
forms an integral part of Latin American
and Hispanic homes.
Cable and
Telecom
Sky
Other
Businesses
Which Include:
Gaming: Bingo parlors
Soccer teams: Some of Mexico’s
professional soccer teams
Azteca Stadium: Mexico’s
largest stadium
Feature film production and
distribution radio: Network
of 113 owned and affiliated
radio stations
A Diverse Multimedia Portfolio that reaches
everyone everywhere…
Televisa Publishing + Digital is proud to produce and publish well established and
highly recognized brands both online and offline, thereby delivering trusted content and
environments that engage both consumers and advertisers alike. Furthermore, the power
of Televisa Publishing + Digital lies within our unique ability to reach all niches of the
segmented and dynamic Latin American market, like the:
n fashion forward
n early adopters
n risk takers
n financially savvy
n well-traveled adventurers
n business elite
n independent entrepreneurs
n knowledge seekers
n artists and trendsetters
n sports enthusiasts
n political connoisseurs
n young fashionistas
n classic and refined women
n health conscious
n curious minds
n family oriented
n entertainment crazed
n tech savvy
n sophisticated and upscale
n passionate video gamers
women
About Televisa Publishing + Digital
THE WORLD’S LARGEST SPANISH LANGUAGE CONTENT PROVIDER!
T
elevisa Publishing + Digital
is the world’s largest Spanish
language content provider and
distributor. With presence in 20 countries
and over 100,000 points of sale, Televisa
Publishing + Digital publishes over 189
titles under 95 different brands with an
annual circulation of over 174 million.
Televisa Publishing + Digital’s titles are
#1 in market and audience share in most
of its markets.
In keeping its digital initiatives a priority,
Televisa leverages all of its unique talent
and properties via a digital platform of 140
websites which include a robust portal,
mobile platform and various magazine
websites with an audience of over 19.2
million unique visitors in US and Latin
America. Recent additions to our digital
portfolio include a technology channel,
techandbits.com and fashion channel,
esmasmoda.com. Our new media
applications make it possible to offer
cutting edge technology. An example of
this was the live video streaming of the
2010 FIFA World Cup in Latin America.
Televisa Publishing + Digital provides
multi-platform opportunities for optimum
delivery and impact. Televisa Publishing
+ Digital’s popular brands extend to
online properties, events and branded
products that reach a greater audience
and exceed advertiser’s needs.
Other business units
within Televisa Group
include:
Television
Broadcasting
Pay Television
Networks
Programming
Exports
Our Mission is...
To entertain, inform, and positively
impact Hispanic and Latin American
communities through credible and
inspiring content, while innovating
our media properties with the latest
technology. To create and disseminate
Hispanic and Spanish-language content
on a global level by generating profits
in each of our participating markets.
Our Vision is...
To be the pillar in the Spanish-language
and Hispanic entertainment industry by
continuously increasing our reach and
translating our traditional content to new
media outlets so that Televisa’s content
forms an integral part of Latin American
and Hispanic homes.
Cable and
Telecom
Sky
Other
Businesses
Which Include:
Gaming: Bingo parlors
Soccer teams: Some of Mexico’s
professional soccer teams
Azteca Stadium: Mexico’s
largest stadium
Feature film production and
distribution radio: Network
of 113 owned and affiliated
radio stations
A Diverse Multimedia Portfolio that reaches
everyone everywhere…
Televisa Publishing + Digital is proud to produce and publish well established and
highly recognized brands both online and offline, thereby delivering trusted content and
environments that engage both consumers and advertisers alike. Furthermore, the power
of Televisa Publishing + Digital lies within our unique ability to reach all niches of the
segmented and dynamic Latin American market, like the:
n fashion forward
n early adopters
n risk takers
n financially savvy
n well-traveled adventurers
n business elite
n independent entrepreneurs
n knowledge seekers
n artists and trendsetters
n sports enthusiasts
n political connoisseurs
n young fashionistas
n classic and refined women
n health conscious
n curious minds
n family oriented
n entertainment crazed
n tech savvy
n sophisticated and upscale
n passionate video gamers
women
Pan Regional and Local Leader
in Latin America
Televisa Publishing + Digital has a 77% audience share amongst
the top 10 most read titles amongst the Latin American elite!
2
4
1 Delivering over 9,865,000 readers in the US Hispanic market
Televisa Publishing + Digital has a 60% share amongst the top 10 titles
Televisa Publishing + Digital has a 49% share amongst all measured titles
5
6
2 Delivering over 1,325,350 readers in Puerto Rico
3 Delivering over 13,114,000 readers in Mexico
7
Televisa Publishing + Digital has a 44% share amongst the top 10 titles
Televisa Publishing + Digital has a 42% share amongst all measured titles
Televisa Publishing + Digital has a 63% share amongst the top 10 titles
Televisa Publishing + Digital has a 52% share amongst all measured titles
8
4 Delivering over 2,720,543 readers in Guatemala
Televisa Publishing + Digital has a 74% share amongst the top 10 titles
Televisa Publishing + Digital has a 62% share amongst all measured titles
9
5 Delivering over 1,512,275 readers in Costa Rica
Televisa Publishing + Digital has a 46% share amongst the top 10 titles
Televisa Publishing + Digital has a 38% share amongst all measured titles
6 Delivering over 623,900 readers in Venezuela
Televisa Publishing + Digital has a 74% share amongst the top 10 titles
Televisa Publishing + Digital has a 63% share amongst all measured titles
10
7 Delivering over 2,779,730 readers in Colombia
Televisa Publishing + Digital has a 39% share amongst the top 10 titles
Televisa Publishing + Digital has a 37% share amongst all measured titles
8 Delivering over 464,000 readers in Ecuador
Televisa Publishing + Digital has a 25% share amongst the top 10 titles
Televisa Publishing + Digital has a 29% share amongst all measured titles
9 Delivering over 1,540,250 readers in Peru
11
Your
advertising
message
will be
delivered to
over 37.4
million
readers
across
the Spanishspeaking
Americas!
Televisa Publishing + Digital has a 28% share amongst the top 10 titles
Televisa Publishing + Digital has a 32% share amongst all measured titles
Televisa Publishing + Digital has a 39% share amongst the top 10 titles
Televisa Publishing + Digital has a 38% share amongst all measured titles
11 Delivering over 2,541,400 readers in Argentina
Televisa Publishing + Digital has a 52% share amongst the top 10 titles
Televisa Publishing + Digital has a 38% share amongst all measured titles
Source: Simmons NCS/NHCS Fall 2010, TGI Latina
2010 Wave I + 2009 11 Wave II; TGI PR 2010-I
Note: Readership numbers reflect titles measured by
syndicated studies. Televisa Publishing + Digital titles
that have been in the market for less than 2 years are not
included in the readership measured.
Expansion
Gente
299 289 271
253
Noticias de la
Semana
334
Magazines are the most adequate media to advertise skincare products, travel and tourism,
and airplane trips amongst Latin American elite!
Most adequate media to
advertise skincare products
Most adequate media to
advertise travel and tourism
Most adequate media to
advertise airline trips
Magazine advertising
70%
Magazine advertising
74%
Magazine advertising
68%
Television advertising
70%
Television advertising
69%
Newspaper advertising
66%
Loose inserts in newspapers
and magazines
49%
Newspaper advertising
68%
Internet advertising
63%
Internet advertising
46%
Internet advertising
67%
Television advertising
61%
Cinema advertising
64%
Loose inserts in newspapers
and magazines
Websites for brands and
companies
51%
62%
Website portals and
communities
Free magazines produced by
companies for their customers
50%
61%
Free magazines produced by
companies for their customers
Website portals and
communities
50%
60%
Loose inserts in newspapers
and magazines
48%
Cinema advertising
44%
Sponsorship of an event, sports
team or sports tournament
42%
Advertising on public
transports
43%
Newspaper advertising
41%
Products appearing or being
used in a TV program or
cinema film
40%
Websites for brands
and companies
38%
Free magazines produced by
companies for their customers
Website portals and
communities
Advertising on public transports 57%
36%
36%
Sponsorship of an event, sports
team or sports tournament
32%
10 Delivering over 952,960 readers in Chile
385
¡Hola!
Televisa Publishing + Digital has access to syndicated products from
valuable sources in almost every market to help you make wise media
decisions. In addition to that, Televisa Publishing + Digital also offers clients
the opportunity to participate in customized studies.
# of Readers (000)
TV y Novelas
Caras
3
Muy Interesante
1
National Geographic
en español
Cosmopolitan
en español
536 527
502 495
Vanidades
T
elevisa Publishing + Digital covers the Latin American region like no
other publishing company. In fact, our titles are the most established
brands and according to credible third party research companies
such as TGI, EGM, and Simmons, they are amongst the most read titles
in the region, on both a pan regional and local level.
We understand the importance of delivering credible information to
our advertisers, which is why in Argentina, Chile, Mexico, and the US
Hispanic market, our leading titles are audited. The power and efficiency
of our circulation also lies in our ownership of Intermex, the distribution
leader in 7 countries in Latin America: Argentina, Chile, Mexico,
Panama, Ecuador, Colombia, and Peru. Through Intermex, Televisa
Publishing + Digital can control its distribution while creating
synergies between Grupo Televisa’s financial strength and Intermex’s
advanced technological process.
Magazines: A perfect medium for luxury products
and services in Latin America
Websites for brands and
companies
51%
Sponsorship of an event, sports
team or sports tournament
46%
Advertising on public transports 39%
16%
Products appearing or being used
in a TV program or cinema film 44%
Products appearing or being used
in a TV program or cinema film 35%
Advertising messages and texts
sent to your mobile phone
10%
Advertising messages and texts
sent to your mobile phone
30%
Advertising messages and texts
sent to your mobile phone
Cinema advertising
Source: TGI Elite, 2009. Latin America refers to Spanish speaking latin America which consists Argentina, Colombia and Mexico.
21%
Pan Regional and Local Leader
in Latin America
Televisa Publishing + Digital has a 77% audience share amongst
the top 10 most read titles amongst the Latin American elite!
2
4
1 Delivering over 9,865,000 readers in the US Hispanic market
Televisa Publishing + Digital has a 60% share amongst the top 10 titles
Televisa Publishing + Digital has a 49% share amongst all measured titles
5
6
2 Delivering over 1,325,350 readers in Puerto Rico
3 Delivering over 13,114,000 readers in Mexico
7
Televisa Publishing + Digital has a 44% share amongst the top 10 titles
Televisa Publishing + Digital has a 42% share amongst all measured titles
Televisa Publishing + Digital has a 63% share amongst the top 10 titles
Televisa Publishing + Digital has a 52% share amongst all measured titles
8
4 Delivering over 2,720,543 readers in Guatemala
Televisa Publishing + Digital has a 74% share amongst the top 10 titles
Televisa Publishing + Digital has a 62% share amongst all measured titles
9
5 Delivering over 1,512,275 readers in Costa Rica
Televisa Publishing + Digital has a 46% share amongst the top 10 titles
Televisa Publishing + Digital has a 38% share amongst all measured titles
6 Delivering over 623,900 readers in Venezuela
Televisa Publishing + Digital has a 74% share amongst the top 10 titles
Televisa Publishing + Digital has a 63% share amongst all measured titles
10
7 Delivering over 2,779,730 readers in Colombia
Televisa Publishing + Digital has a 39% share amongst the top 10 titles
Televisa Publishing + Digital has a 37% share amongst all measured titles
8 Delivering over 464,000 readers in Ecuador
Televisa Publishing + Digital has a 25% share amongst the top 10 titles
Televisa Publishing + Digital has a 29% share amongst all measured titles
9 Delivering over 1,540,250 readers in Peru
11
Your
advertising
message
will be
delivered to
over 37.4
million
readers
across
the Spanishspeaking
Americas!
Televisa Publishing + Digital has a 28% share amongst the top 10 titles
Televisa Publishing + Digital has a 32% share amongst all measured titles
Televisa Publishing + Digital has a 39% share amongst the top 10 titles
Televisa Publishing + Digital has a 38% share amongst all measured titles
11 Delivering over 2,541,400 readers in Argentina
Televisa Publishing + Digital has a 52% share amongst the top 10 titles
Televisa Publishing + Digital has a 38% share amongst all measured titles
Source: Simmons NCS/NHCS Fall 2010, TGI Latina
2010 Wave I + 2009 11 Wave II; TGI PR 2010-I
Note: Readership numbers reflect titles measured by
syndicated studies. Televisa Publishing + Digital titles
that have been in the market for less than 2 years are not
included in the readership measured.
Expansion
Gente
299 289 271
253
Noticias de la
Semana
334
Magazines are the most adequate media to advertise skincare products, travel and tourism,
and airplane trips amongst Latin American elite!
Most adequate media to
advertise skincare products
Most adequate media to
advertise travel and tourism
Most adequate media to
advertise airline trips
Magazine advertising
70%
Magazine advertising
74%
Magazine advertising
68%
Television advertising
70%
Television advertising
69%
Newspaper advertising
66%
Loose inserts in newspapers
and magazines
49%
Newspaper advertising
68%
Internet advertising
63%
Internet advertising
46%
Internet advertising
67%
Television advertising
61%
Cinema advertising
64%
Loose inserts in newspapers
and magazines
Websites for brands and
companies
51%
62%
Website portals and
communities
Free magazines produced by
companies for their customers
50%
61%
Free magazines produced by
companies for their customers
Website portals and
communities
50%
60%
Loose inserts in newspapers
and magazines
48%
Cinema advertising
44%
Sponsorship of an event, sports
team or sports tournament
42%
Advertising on public
transports
43%
Newspaper advertising
41%
Products appearing or being
used in a TV program or
cinema film
40%
Websites for brands
and companies
38%
Free magazines produced by
companies for their customers
Website portals and
communities
Advertising on public transports 57%
36%
36%
Sponsorship of an event, sports
team or sports tournament
32%
10 Delivering over 952,960 readers in Chile
385
¡Hola!
Televisa Publishing + Digital has access to syndicated products from
valuable sources in almost every market to help you make wise media
decisions. In addition to that, Televisa Publishing + Digital also offers clients
the opportunity to participate in customized studies.
# of Readers (000)
TV y Novelas
Caras
3
Muy Interesante
1
National Geographic
en español
Cosmopolitan
en español
536 527
502 495
Vanidades
T
elevisa Publishing + Digital covers the Latin American region like no
other publishing company. In fact, our titles are the most established
brands and according to credible third party research companies
such as TGI, EGM, and Simmons, they are amongst the most read titles
in the region, on both a pan regional and local level.
We understand the importance of delivering credible information to
our advertisers, which is why in Argentina, Chile, Mexico, and the US
Hispanic market, our leading titles are audited. The power and efficiency
of our circulation also lies in our ownership of Intermex, the distribution
leader in 7 countries in Latin America: Argentina, Chile, Mexico,
Panama, Ecuador, Colombia, and Peru. Through Intermex, Televisa
Publishing + Digital can control its distribution while creating
synergies between Grupo Televisa’s financial strength and Intermex’s
advanced technological process.
Magazines: A perfect medium for luxury products
and services in Latin America
Websites for brands and
companies
51%
Sponsorship of an event, sports
team or sports tournament
46%
Advertising on public transports 39%
16%
Products appearing or being used
in a TV program or cinema film 44%
Products appearing or being used
in a TV program or cinema film 35%
Advertising messages and texts
sent to your mobile phone
10%
Advertising messages and texts
sent to your mobile phone
30%
Advertising messages and texts
sent to your mobile phone
Cinema advertising
Source: TGI Elite, 2009. Latin America refers to Spanish speaking latin America which consists Argentina, Colombia and Mexico.
21%
Promotional/Marketing
Opportunities
Signature Events
Vanidades Magia de la Moda
Location: Miami, FL
Timing: October 2011
Live the magic of fashion with Vanidades highly anticipated “Magia de la Moda” in
its sixth consecutive year. “Magia de la Moda” showcases the newest fall fashion
and some of the most distinguished international designers featuring renowned
international celebrities, live music performances, and vast media coverage. This
event is the ideal venue to expose your brand to the glamorous and fashionable
Miami lifestyle. Sponsors receive high impact exposure through logo on step &
repeat, brand presence in all press materials, sampling in gift bags, on-site branding,
and more. Past ponsors include Cover Girl, Pantene, and Technomarine.
A
• Print Advertising
• Print-Online Tie-Ins
• Custom Publishing
• Content Development
• Database Creation
PRINT & CUSTOM
PUBLISHING
• Televisa Magazines
ONLINE & MOBILE
s part of Televisa Publishing +
Digital, we provide a number of
multi-platform opportunities that
bring advertiser’s brands and products
to life. From fashion shows and themed
events, to conferences and multi-media
programs, we take brands to the next
level! Aside from the signature events
listed, Televisa Publishing + Digital puts
together custom events tailored to meet
your needs.
• Esmas.com Portal
• Vertical Portals
• Content Integration
• Promotions & Advertising
• Polls & Surveys
• Site Sponsorship
• Themed Events
• Grassroots Strategies
• Integrated Opportunities
• Special Issues
• Sweepstakes
TALENT USE
& MANAGEMENT
• Multi-Media Solutions
PROMOTIONS
Cross-Platform
Capabilities
• Retail to Content: In Store
• DVD’s, Novelas, etc.
• Celebrity Endorsement
• Creative Rights
• In-Store Appearance
Hispana Leadership Summit
Location: South Florida
Timing: October 2011
Cosmopolitan en español
Summer Splash Event
Location: Miami, FL
Timing: July 2011
In its fifth consecutive year, Cosmo
Summer Splash kicks off the swimwear
season in Miami. Summer Splash brings
forth the new summer trends and the
hottest new swimsuits dazzle the runway
with displays from international designers
in an upscale venue. With live music
performances, crowds of up to 1,000
people including celebrities, socialites
and movers & shakers, and vast media
coverage, there is no better way of
associating your brand to the spicy Miami
lifestyle. Sponsors receive high impact
exposure through logo on step&repeat,
brand presence in all press materials,
sampling in gift bags, on- site branding,
and more. Past sponsors include Cover
Girl, Technomarine, Sears, and Kmart.
The Hispana Leadership Summit presented by Poder Hispanic and Vanidades, is a
destination weekend conference geared to empower Hispanic women leaders.
Held since 2006, it offers the perspective of a wide realm of succesfull women who
have excelled in their respective fields, providing valuable advice that attendees
can apply to their personal and professional lives. The highlight of the event is
“An Evening in White”, the traditional white party celebrating impactful women in
the Hispanic community.
Special Collector’s Issues
Apart from our
regular issues, we
publish special
issues, providing
great advertiser
exposure because
of their unique
content, increase
in sell through, and
the higher on sale
cycle. Advertisers
have the ability to
sponsor and own a
special issue.
Promotional/Marketing
Opportunities
Signature Events
Vanidades Magia de la Moda
Location: Miami, FL
Timing: October 2011
Live the magic of fashion with Vanidades highly anticipated “Magia de la Moda” in
its sixth consecutive year. “Magia de la Moda” showcases the newest fall fashion
and some of the most distinguished international designers featuring renowned
international celebrities, live music performances, and vast media coverage. This
event is the ideal venue to expose your brand to the glamorous and fashionable
Miami lifestyle. Sponsors receive high impact exposure through logo on step &
repeat, brand presence in all press materials, sampling in gift bags, on-site branding,
and more. Past ponsors include Cover Girl, Pantene, and Technomarine.
A
• Print Advertising
• Print-Online Tie-Ins
• Custom Publishing
• Content Development
• Database Creation
PRINT & CUSTOM
PUBLISHING
• Televisa Magazines
ONLINE & MOBILE
s part of Televisa Publishing +
Digital, we provide a number of
multi-platform opportunities that
bring advertiser’s brands and products
to life. From fashion shows and themed
events, to conferences and multi-media
programs, we take brands to the next
level! Aside from the signature events
listed, Televisa Publishing + Digital puts
together custom events tailored to meet
your needs.
• Esmas.com Portal
• Vertical Portals
• Content Integration
• Promotions & Advertising
• Polls & Surveys
• Site Sponsorship
• Themed Events
• Grassroots Strategies
• Integrated Opportunities
• Special Issues
• Sweepstakes
TALENT USE
& MANAGEMENT
• Multi-Media Solutions
PROMOTIONS
Cross-Platform
Capabilities
• Retail to Content: In Store
• DVD’s, Novelas, etc.
• Celebrity Endorsement
• Creative Rights
• In-Store Appearance
Hispana Leadership Summit
Location: South Florida
Timing: October 2011
Cosmopolitan en español
Summer Splash Event
Location: Miami, FL
Timing: July 2011
In its fifth consecutive year, Cosmo
Summer Splash kicks off the swimwear
season in Miami. Summer Splash brings
forth the new summer trends and the
hottest new swimsuits dazzle the runway
with displays from international designers
in an upscale venue. With live music
performances, crowds of up to 1,000
people including celebrities, socialites
and movers & shakers, and vast media
coverage, there is no better way of
associating your brand to the spicy Miami
lifestyle. Sponsors receive high impact
exposure through logo on step&repeat,
brand presence in all press materials,
sampling in gift bags, on- site branding,
and more. Past sponsors include Cover
Girl, Technomarine, Sears, and Kmart.
The Hispana Leadership Summit presented by Poder Hispanic and Vanidades, is a
destination weekend conference geared to empower Hispanic women leaders.
Held since 2006, it offers the perspective of a wide realm of succesfull women who
have excelled in their respective fields, providing valuable advice that attendees
can apply to their personal and professional lives. The highlight of the event is
“An Evening in White”, the traditional white party celebrating impactful women in
the Hispanic community.
Special Collector’s Issues
Apart from our
regular issues, we
publish special
issues, providing
great advertiser
exposure because
of their unique
content, increase
in sell through, and
the higher on sale
cycle. Advertisers
have the ability to
sponsor and own a
special issue.
Signature
Events
Specially Themed Events
Vanidades 50TH Anniversary
Poder Business Awards
Location: Miami
Timing: November 2011
Created in 2002, Poder Business Awards celebrates the excellence in leadership in the
Americas by recognizing those men and women who have demonstrated remarkable
strategy, vision, and execution in their respective businesses and organizations as
well as those who are changing or can change the region’s development dynamics
in several fronts. Poder Business Awards is created in partnership with The Americas
Business Council Foundation to identify and award best practices in the region in
social entrepreneurship. Past awards recipients have included influential business
leaders and personalities such as Alberto Ibargüen, Gustavo Cisneros, Jorge Perez,
Emilio Estefan, and Juanes.
In celebration of its 50th year anniversary, Vanidades created a
multi-platform event consisting of a series of in-book special sections
highlighting the past 50 years of the most covered categories in
the magazine: supermodels, gastronomy, fashion, beauty, travel
destinations, fragrances, jewelry, music, celebrities, and Hollywood. As
the final component in this 50th anniversary bash, Vanidades celebrated
in style in an exclusive gala event in New York featuring celebrities,
socialites, and VIPs, guaranteeing vast press coverage. The event
honored the best of each decade in the 8 categories covered, as well as
unveiled the best cover of each decade. Sponsors included Transitions,
Estee Lauder, and Continental amongst many others. By associating your
brand with the most established and most read women’s magazine in
the Latin American market, events like these deliver proven results.
Custom Events
icons of
Vanidades Icons of Style
Location: New York City
Timing: September 2011
Poder Forums
Location: Miami
Timing: November 2011
PODER forums stem from the belief that intelligence gatherers stay
connected not through information passed along wires and satellites; but
through the sharing of ideas. Past forums have included topics and issues
such as immigration, sustainable development, philanthropy, conflictridden situations around the globe, and the global economy. The Poder
forums feature leading experts and personalities in politics, economics,
foreign policy, media, health, technology, and science.
After reaching 50 years, Vanidades has evolved
into an iconic figure within the industry. In 2011
Vanidades will take that influence and use it to
honor the top icons of style in the following
categories: iconic fashion designer, iconic
accessories designer, iconic jewelry designer,
iconic hair stylist, iconic photographer, iconic
model and iconic up and coming fashion designer.
The Icons of Style 2011 will be honored at an
exclusive gala event that will have in attendance
VIPs and celebrities and generate vast press
coverage. Sponsors will receive high impact
exposure through logo on step & repeat, brand
presence in all press materials, sampling in gift
bags, on-site branding, and much more.
Vanidades Brides in
the City
Chica I Loewe You
Tonight
Diva for a Day with
Pantene and Vanidades
Brides in the City is a cocktail event
where future brides are invited to enjoy
cocktails and gather information from
the latest bridal vendors in Miami. An
exclusive and intimate event, Brides in
the City is the event which connects you
to Hispanic brides and weddings.
Chica I Loewe You Tonight was a custom
tailored event created for Loewe
fragrances and Vanidades. More than
3,000 young women from Argentina,
Colombia and Mexico registered to
participate in the year long search for
Chica I Loewe You Tonight. The finalists
were flown down to Cancun for an
exciting evening, where the winners
were chosen and received a weekend
in Cabo San Lucas in the resort Me by
Melia Cabo.
Diva for a Day was a custom tailored
event created by Pantene and Vanidades.
Readers from Central America, Mexico,
Colombia, Peru, and Argentina registered,
online and through the magazine, to
participate in a sweepstakes where they
were asked their secrets in maintaining
their hair beautiful and healthy. Three
winners from each country were chosen
where they won a day at a salon and
received a makeover and tips from
Pantene and Vanidades beauty experts.
Signature
Events
Specially Themed Events
Vanidades 50TH Anniversary
Poder Business Awards
Location: Miami
Timing: November 2011
Created in 2002, Poder Business Awards celebrates the excellence in leadership in the
Americas by recognizing those men and women who have demonstrated remarkable
strategy, vision, and execution in their respective businesses and organizations as
well as those who are changing or can change the region’s development dynamics
in several fronts. Poder Business Awards is created in partnership with The Americas
Business Council Foundation to identify and award best practices in the region in
social entrepreneurship. Past awards recipients have included influential business
leaders and personalities such as Alberto Ibargüen, Gustavo Cisneros, Jorge Perez,
Emilio Estefan, and Juanes.
In celebration of its 50th year anniversary, Vanidades created a
multi-platform event consisting of a series of in-book special sections
highlighting the past 50 years of the most covered categories in
the magazine: supermodels, gastronomy, fashion, beauty, travel
destinations, fragrances, jewelry, music, celebrities, and Hollywood. As
the final component in this 50th anniversary bash, Vanidades celebrated
in style in an exclusive gala event in New York featuring celebrities,
socialites, and VIPs, guaranteeing vast press coverage. The event
honored the best of each decade in the 8 categories covered, as well as
unveiled the best cover of each decade. Sponsors included Transitions,
Estee Lauder, and Continental amongst many others. By associating your
brand with the most established and most read women’s magazine in
the Latin American market, events like these deliver proven results.
Custom Events
icons of
Vanidades Icons of Style
Location: New York City
Timing: September 2011
Poder Forums
Location: Miami
Timing: November 2011
PODER forums stem from the belief that intelligence gatherers stay
connected not through information passed along wires and satellites; but
through the sharing of ideas. Past forums have included topics and issues
such as immigration, sustainable development, philanthropy, conflictridden situations around the globe, and the global economy. The Poder
forums feature leading experts and personalities in politics, economics,
foreign policy, media, health, technology, and science.
After reaching 50 years, Vanidades has evolved
into an iconic figure within the industry. In 2011
Vanidades will take that influence and use it to
honor the top icons of style in the following
categories: iconic fashion designer, iconic
accessories designer, iconic jewelry designer,
iconic hair stylist, iconic photographer, iconic
model and iconic up and coming fashion designer.
The Icons of Style 2011 will be honored at an
exclusive gala event that will have in attendance
VIPs and celebrities and generate vast press
coverage. Sponsors will receive high impact
exposure through logo on step & repeat, brand
presence in all press materials, sampling in gift
bags, on-site branding, and much more.
Vanidades Brides in
the City
Chica I Loewe You
Tonight
Diva for a Day with
Pantene and Vanidades
Brides in the City is a cocktail event
where future brides are invited to enjoy
cocktails and gather information from
the latest bridal vendors in Miami. An
exclusive and intimate event, Brides in
the City is the event which connects you
to Hispanic brides and weddings.
Chica I Loewe You Tonight was a custom
tailored event created for Loewe
fragrances and Vanidades. More than
3,000 young women from Argentina,
Colombia and Mexico registered to
participate in the year long search for
Chica I Loewe You Tonight. The finalists
were flown down to Cancun for an
exciting evening, where the winners
were chosen and received a weekend
in Cabo San Lucas in the resort Me by
Melia Cabo.
Diva for a Day was a custom tailored
event created by Pantene and Vanidades.
Readers from Central America, Mexico,
Colombia, Peru, and Argentina registered,
online and through the magazine, to
participate in a sweepstakes where they
were asked their secrets in maintaining
their hair beautiful and healthy. Three
winners from each country were chosen
where they won a day at a salon and
received a makeover and tips from
Pantene and Vanidades beauty experts.
Televisa Interactive Media
T
elevisa leverages all of its unique
talent and properties, including
the vastly popular programs on
television, via a digital entertainment
platform including a robust portal, mobile
platform, vertical magazine websites,
digital editions of magazines through
Zinio, and social media applications.
Our digital channels bring to consumers
unique and world-class content, such as
late breaking news, entertainment, sports
content and video streaming of live soccer
matches. Recent launches to our interactive
portfolio include the technology and
gadgets site, Techandbits.com and the
fashion channel, Esmas Moda.
With 53.8 monthly visits, 21.5 million
unique visitors and 376 million page views
in Latin America, Televisa Interactive
Media delivers advertisers with a large,
highly desirable audience and offers
consumers a complete digital platform
experience.
With the Latin American online audience
growing faster than the worldwide internet
population, Televisa Interactive Media’s
properties are the perfect medium to
reaching an engaged and ever-growing
audience due to its strong impact and
penetration within the market.
Traffic Numbers for
Esmas Portal
Unique Visitors
Visits
Ave. Time on Site
Page Views
Product Ad Size
Leaderboard Medium Rectangle Sponsorship Button Video Preroll 728x90
300x250
300x100
640x480
Floating Ads Varies.
Televisa sites support Rich Media and
Standard Flash Ad Units.
Custom placement available.
Televisa Interactive
Media Sites Provide
an Engaged Audience
Profile of Televisa
Interactive Media
users in Latin America
GENDER
Male
Female
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Marital Status
Married
Not Married
Socioeconomic Status
Heavy internet users in Mexico, Colombia,
Argentina, and Chile are more than twice
as likely to visit Televisa Interactive Media
sites than the average internet population
in those countries.
Upper Class
Upper Middle Class
Middle Class
Lower Middle Class
Heavy internet users in selected
countries visiting Televisa Interactive
Media sites: Composition index
unique visitor
Employed Other
Chile
Argentina
Colombia
Mexico
Employment Status
48%
52%
26%
24%
24%
18%
5%
3%
Digital Innovations 2011
T
elevisa Publishing + Digital is
committed to entertaining and
informing millions of Latin
Americans while innovating our content
through the latest technologies in order
to provide them with information
everywhere and anywhere. We pride
ourselves in delivering content and our
trusted brands extend throughout various
different formats.
Vanidades
Esquire
Cosmopolitan en español
Caras
Digital versions of our top publications
24%
76%
14%
40%
30%
16%
2 D codes in our main publications
www.caras.com.mx
www.vanidades.com
www.esquirelat.com
82%
18%
Vertical magazine sites for most of our titles
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
290
250
241
204
Source: Comscore Media Metrix, Jan 2011
Esmas Mujer
Smartphone sites
21.5 million
53.8 million
00:08:03
376.3 million
Noticieros Televisa
Esmas Mujer
Esmas Salud
Televisa Deportes
Mobile Apps
Online destinations and targeted channels
Traffic Numbers for
Esmas Mobile Sites
Visits
Ave. Time on Site
Page Views
Source: Google Analytics, Feb 2011
1,380,406
00:03:29
5.1 million
Esmas Moda
New
launches
Vanidades Facebook page
Esmas.com
Tech and Bits
Portal
Social Media Applications
(Facebook and Twitter)
Televisa Interactive Media
T
elevisa leverages all of its unique
talent and properties, including
the vastly popular programs on
television, via a digital entertainment
platform including a robust portal, mobile
platform, vertical magazine websites,
digital editions of magazines through
Zinio, and social media applications.
Our digital channels bring to consumers
unique and world-class content, such as
late breaking news, entertainment, sports
content and video streaming of live soccer
matches. Recent launches to our interactive
portfolio include the technology and
gadgets site, Techandbits.com and the
fashion channel, Esmas Moda.
With 53.8 monthly visits, 21.5 million
unique visitors and 376 million page views
in Latin America, Televisa Interactive
Media delivers advertisers with a large,
highly desirable audience and offers
consumers a complete digital platform
experience.
With the Latin American online audience
growing faster than the worldwide internet
population, Televisa Interactive Media’s
properties are the perfect medium to
reaching an engaged and ever-growing
audience due to its strong impact and
penetration within the market.
Traffic Numbers for
Esmas Portal
Unique Visitors
Visits
Ave. Time on Site
Page Views
Product Ad Size
Leaderboard Medium Rectangle Sponsorship Button Video Preroll 728x90
300x250
300x100
640x480
Floating Ads Varies.
Televisa sites support Rich Media and
Standard Flash Ad Units.
Custom placement available.
Televisa Interactive
Media Sites Provide
an Engaged Audience
Profile of Televisa
Interactive Media
users in Latin America
GENDER
Male
Female
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Marital Status
Married
Not Married
Socioeconomic Status
Heavy internet users in Mexico, Colombia,
Argentina, and Chile are more than twice
as likely to visit Televisa Interactive Media
sites than the average internet population
in those countries.
Upper Class
Upper Middle Class
Middle Class
Lower Middle Class
Heavy internet users in selected
countries visiting Televisa Interactive
Media sites: Composition index
unique visitor
Employed Other
Chile
Argentina
Colombia
Mexico
Employment Status
48%
52%
26%
24%
24%
18%
5%
3%
Digital Innovations 2011
T
elevisa Publishing + Digital is
committed to entertaining and
informing millions of Latin
Americans while innovating our content
through the latest technologies in order
to provide them with information
everywhere and anywhere. We pride
ourselves in delivering content and our
trusted brands extend throughout various
different formats.
Vanidades
Esquire
Cosmopolitan en español
Caras
Digital versions of our top publications
24%
76%
14%
40%
30%
16%
2 D codes in our main publications
www.caras.com.mx
www.vanidades.com
www.esquirelat.com
82%
18%
Vertical magazine sites for most of our titles
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
290
250
241
204
Source: Comscore Media Metrix, Jan 2011
Esmas Mujer
Smartphone sites
21.5 million
53.8 million
00:08:03
376.3 million
Noticieros Televisa
Esmas Mujer
Esmas Salud
Televisa Deportes
Mobile Apps
Online destinations and targeted channels
Traffic Numbers for
Esmas Mobile Sites
Visits
Ave. Time on Site
Page Views
Source: Google Analytics, Feb 2011
1,380,406
00:03:29
5.1 million
Esmas Moda
New
launches
Vanidades Facebook page
Esmas.com
Tech and Bits
Portal
Social Media Applications
(Facebook and Twitter)
Digital Portfolio 2011
Entertainment and
Telenovelas
News/Business
Tarabu.com
Esmas Espectáculos
Presents daily updates of what is
happening in the world of showbiz,
with exclusive photo galleries and
interviews with the Latin and
television stars of the moment.
Target: Adults 25-54
SES: All socioeconomic classes
Digital service site featuring music
on demand store, music, and video
downloads through media players,
news, reviews, and top hits, and
musical artist chats, blogs, and polls.
Target: Adults 15-34
SES: All socioeconomic classes
Esmas Noticias
The gateway to what’s going on
in the world, Esmas Noticias offers
up to the minute international and
local news, current events, RSS
feeds, weather, photogalleries, and
biographies. Esmas Noticias also
features “Reportero”, user-generated
news reports through videos and
photos providing users with an
interactive platform for their news.
Target: Adults 25-54
SES: Upper/Upper Middle class
Tech and Bits
Launched in 2011, TechandBits.com
provides a detailed analysis of the
latest advances in the world of
technology for online tech savvy
entrepreneurs and small and medium
size business owners throughout
Latin America. Information can be
found on an array of topics ranging
from networks and websites, to
reviews and analysis on new
products. Powered by Esmas.com
and featuring content from the
same editors and editorial group
as PC Magazine en español,
Techandbits.com brings credible
and authoritative information on
technology to influencers, early
adopters, and enthusiasts whose
affinity and passion for technology
is hardwired into their DNA.
Target: Males 18-44
SES: Upper/Upper Middle class
Gyggs.com
TVolucion.com
Launched in 2008, TVolucion.com
features the majority of Televisa’s
vast television content with short
entertainment-related videos and
movies. Users get a chance to view
special webisodes and websites.
A tremendous success story,
TVolucion.com has grown
exponentially since its launch
in 2008.
Target: Adults 18-44
SES: All socioeconomic classes
Social networking site that includes
personalized profiles, blogs, music,
videos, charts, TV programs/talent,
official communities, and usergenerated content.
Target: Adults 15-34
SES: All socioeconomic classes
TVyNovelas.com
Esmas Telenovelas
Host to the official site for each
telenovela that is produced by
Televisa, this channel provides
exclusive content including photo
galleries, the latest gossip, chats,
behind the scenes, and interviews.
Target: Adults 18-44
SES: All socioeconomic classes
The go-to-source for the latest
gossip and information regarding
the most beloved stars in the
Spanish-speaking Americas, is now
an online destination, TVyNovelas.
com. Launched in November 2010,
TVyNovelas.com is the premier
site capturing all the exciting
moments in Latin American
entertainment through its unique
access to Televisa content with the
touch that only TVyNovelas has.
Target: Women 18-44
SES: All socioeconomic classes
Poder360.com
Official site for Poder magazines
in the US and Latin America,
written in both English and Spanish,
Poder360.com offers exclusive
online content featuring a thorough
analysis of business, economic,
and social trends. An important
component of Poder360.com is
Poder tv, which features image and
video feeds from high profile events,
presentations and discussions as
well as exclusive interviews with
top executives, policy makers
financial gurus, and heads of state.
Target: Adults 25-54
SES: Upper/Upper Middle class
the latest in fashion and beauty
trends, relationships and body,
cooking, mental health, and tips
for mothers. Our easy navigation
and variety of content make Esmas
Mujer an indispensable guide for
today’s Latin American woman.
Target: Females 18-44
SES: Upper/Upper Middle/
Middle class
Vanidades.com
Features compelling content
ranging from fashion and beauty,
to health and travel as well as in
depth reporting, and interviewing
of icons in culture, fashion, and
entertainment. While maintaining
Vanidades’ unique and sophisticated
tone, Vanidades.com brings its
users closer to all the things she is
passionate through its interactive
and exclusive online content.
Target: Females 25-54
SES: Upper/Upper Middle/
Middle class
Xbox (www.oxm.com.mx)
The community for Xbox fans in
Mexico and Latin America, this
dynamic site offers interactive
blogs, updated daily news and tests
from the latest launches. This online
destination is an effective way to
reach the most engaged gaming
audiences composed of web-savvy
men in Mexico and Latin America.
Target: Males 12-34
SES: Upper/Upper Middle class
Women
Technology
Esmas Mujer
Our women’s channel on Esmas,
Esmas Mujer, features information
on everything today’s Hispanic
woman needs to know including
Tuenlinea.com
One of the most trusted and
established “teen” brands
throughout Mexico and Latin
America, Tuenlinea.com speaks
to its adolescent users in their
own language and helps guide
them through their conflicts and
doubts by addressing the common
challenges teenagers face. Using a
lively and hip approach, Tuenlinea.
com covers personal relationships
and love, the challenges of
becoming a woman, beauty tips
and fashion trends. Beyond being
informative and entertaining,
Tuenlinea.com is always there to
help the young and restless cope
with everyday teenage life.
Target: Teens 12-18
SES: All socioeconomic classes
Cosmoenespanol.com
Cosmoenespanol.com is the essential
destination for the fun, fearless
Latin American female offering the
same empowering advice and sassy
content as Cosmopolitan en español
magazine in an up to date and fresh
manner. Offering daily articles
on beauty, relationships, fashion,
entertainment, nutrition and home
décor, Cosmoenespanol.com serves
as a community that guides the
online savvy Latin American
woman on a daily basis.
Target: Females 18-44
SES: Upper/Upper Middle/
Middle class
Lifestyle
General Interest
Esmas Health
National Geographic en
español (NGenespanol.com)
Esmas Health helps Latin American
women live a better and healthier
life providing robust content on
nutrition, physical activity,
sexuality and natural health. It also
provides interactive tools such as
calorie counters, tests and relevant
health information.
Target: Females 25-54
SES: Upper/Upper Middle/
Middle class
The award-winning website for
National Geographic en español, it
offers consumers on-demand
content including news,
information on world cultures,
archaeology and technology.
Target: Adults 18-54
SES: Upper/Upper Middle class
Muy Interesante
(muyinteresante.com.mx)
Caras (www.caras.com.mx)
Esmas Moda
Our newest online destination,
launched in October 2010, Esmas
Moda is a Latin American woman’s
fashionista’s dream destination. It
features in-depth descriptions of
events in the fashion industry,
coverage of fashion weeks as well
as an overview of all the collections
from both US and International
runways. Through partnerships,
Esmas Moda provides exclusive
insider content and images of
backstage coverage. Covering
everything happening in the world
of fashion including influential
fashion houses like Louis Vuitton,
Chanel, and Hermes, as well as
covering local designers, Esmas
Moda also features the latest
celebrity looks and tips on how
users can achieve these same looks.
Featuring extensive photo galleries
of the “looks” that are in style, a
voting section interacting with
users and content generated by
users as they submit their best
looks, Esmas Moda brings Latin
American fashion lovers closer to
the world they love.
Target: Females 18-44
SES: Upper/Upper Middle/
Middle class
Source: Televisa Publishing + Digital research from Comscore, BIGresearch, TGI Latina and proprietary studies.
The online destination for the
upscale Mexican society featuring
information and exclusive photos
of the latest social events, as well as
the latest in the world of entertainment and fashion. Caras.com.mx
reflects the exciting and trendsetting elements of upscale Mexico.
Target: Females 25-54
SES: Upper/Upper Middle class
Muy Interesante’s vertical magazine
site provides its users with
fascinating material and top of
the line coverage on scientific,
technological, political, and
cultural themes, as well as events
taking place around the world.
Target: Adults 15-44
SES: Upper/Upper Middle class
Deportes
TelevisaDeportes.com
Esquire Latin America
(www.esquirelat.com)
Esquire is the most reputable men’s
magazine brand in the world. Its
vertical magazine website,
Esquirelat.com, thrills and
challenges its users giving them
information about the people,
places, and things they need,
and ought to know. It features
information on lifestyle, power,
politics, relationships, business and
economics for the most influential
Latin American men.
Target: Men 25-54
SES: Upper/Upper Middle class
One of the most visited sports
sites in Mexico, Televisa Deportes
offers the latest news and scores of
the world of sports from the best
analysts. Features innovative digital
activities including newsletters,
“minute by minute”, live play by
play commentary, and “Fut
Fantástico.” Televisa Deportes
holds exclusive rights to major
sporting events such as World Cup
2010 and is equipped with the
best technology to transmit videos
online, guaranteeing the highest
quality for our users.
Target: Men 18-44
SES: All socioeconomic classes
Digital Portfolio 2011
Entertainment and
Telenovelas
News/Business
Tarabu.com
Esmas Espectáculos
Presents daily updates of what is
happening in the world of showbiz,
with exclusive photo galleries and
interviews with the Latin and
television stars of the moment.
Target: Adults 25-54
SES: All socioeconomic classes
Digital service site featuring music
on demand store, music, and video
downloads through media players,
news, reviews, and top hits, and
musical artist chats, blogs, and polls.
Target: Adults 15-34
SES: All socioeconomic classes
Esmas Noticias
The gateway to what’s going on
in the world, Esmas Noticias offers
up to the minute international and
local news, current events, RSS
feeds, weather, photogalleries, and
biographies. Esmas Noticias also
features “Reportero”, user-generated
news reports through videos and
photos providing users with an
interactive platform for their news.
Target: Adults 25-54
SES: Upper/Upper Middle class
Tech and Bits
Launched in 2011, TechandBits.com
provides a detailed analysis of the
latest advances in the world of
technology for online tech savvy
entrepreneurs and small and medium
size business owners throughout
Latin America. Information can be
found on an array of topics ranging
from networks and websites, to
reviews and analysis on new
products. Powered by Esmas.com
and featuring content from the
same editors and editorial group
as PC Magazine en español,
Techandbits.com brings credible
and authoritative information on
technology to influencers, early
adopters, and enthusiasts whose
affinity and passion for technology
is hardwired into their DNA.
Target: Males 18-44
SES: Upper/Upper Middle class
Gyggs.com
TVolucion.com
Launched in 2008, TVolucion.com
features the majority of Televisa’s
vast television content with short
entertainment-related videos and
movies. Users get a chance to view
special webisodes and websites.
A tremendous success story,
TVolucion.com has grown
exponentially since its launch
in 2008.
Target: Adults 18-44
SES: All socioeconomic classes
Social networking site that includes
personalized profiles, blogs, music,
videos, charts, TV programs/talent,
official communities, and usergenerated content.
Target: Adults 15-34
SES: All socioeconomic classes
TVyNovelas.com
Esmas Telenovelas
Host to the official site for each
telenovela that is produced by
Televisa, this channel provides
exclusive content including photo
galleries, the latest gossip, chats,
behind the scenes, and interviews.
Target: Adults 18-44
SES: All socioeconomic classes
The go-to-source for the latest
gossip and information regarding
the most beloved stars in the
Spanish-speaking Americas, is now
an online destination, TVyNovelas.
com. Launched in November 2010,
TVyNovelas.com is the premier
site capturing all the exciting
moments in Latin American
entertainment through its unique
access to Televisa content with the
touch that only TVyNovelas has.
Target: Women 18-44
SES: All socioeconomic classes
Poder360.com
Official site for Poder magazines
in the US and Latin America,
written in both English and Spanish,
Poder360.com offers exclusive
online content featuring a thorough
analysis of business, economic,
and social trends. An important
component of Poder360.com is
Poder tv, which features image and
video feeds from high profile events,
presentations and discussions as
well as exclusive interviews with
top executives, policy makers
financial gurus, and heads of state.
Target: Adults 25-54
SES: Upper/Upper Middle class
the latest in fashion and beauty
trends, relationships and body,
cooking, mental health, and tips
for mothers. Our easy navigation
and variety of content make Esmas
Mujer an indispensable guide for
today’s Latin American woman.
Target: Females 18-44
SES: Upper/Upper Middle/
Middle class
Vanidades.com
Features compelling content
ranging from fashion and beauty,
to health and travel as well as in
depth reporting, and interviewing
of icons in culture, fashion, and
entertainment. While maintaining
Vanidades’ unique and sophisticated
tone, Vanidades.com brings its
users closer to all the things she is
passionate through its interactive
and exclusive online content.
Target: Females 25-54
SES: Upper/Upper Middle/
Middle class
Xbox (www.oxm.com.mx)
The community for Xbox fans in
Mexico and Latin America, this
dynamic site offers interactive
blogs, updated daily news and tests
from the latest launches. This online
destination is an effective way to
reach the most engaged gaming
audiences composed of web-savvy
men in Mexico and Latin America.
Target: Males 12-34
SES: Upper/Upper Middle class
Women
Technology
Esmas Mujer
Our women’s channel on Esmas,
Esmas Mujer, features information
on everything today’s Hispanic
woman needs to know including
Tuenlinea.com
One of the most trusted and
established “teen” brands
throughout Mexico and Latin
America, Tuenlinea.com speaks
to its adolescent users in their
own language and helps guide
them through their conflicts and
doubts by addressing the common
challenges teenagers face. Using a
lively and hip approach, Tuenlinea.
com covers personal relationships
and love, the challenges of
becoming a woman, beauty tips
and fashion trends. Beyond being
informative and entertaining,
Tuenlinea.com is always there to
help the young and restless cope
with everyday teenage life.
Target: Teens 12-18
SES: All socioeconomic classes
Cosmoenespanol.com
Cosmoenespanol.com is the essential
destination for the fun, fearless
Latin American female offering the
same empowering advice and sassy
content as Cosmopolitan en español
magazine in an up to date and fresh
manner. Offering daily articles
on beauty, relationships, fashion,
entertainment, nutrition and home
décor, Cosmoenespanol.com serves
as a community that guides the
online savvy Latin American
woman on a daily basis.
Target: Females 18-44
SES: Upper/Upper Middle/
Middle class
Lifestyle
General Interest
Esmas Health
National Geographic en
español (NGenespanol.com)
Esmas Health helps Latin American
women live a better and healthier
life providing robust content on
nutrition, physical activity,
sexuality and natural health. It also
provides interactive tools such as
calorie counters, tests and relevant
health information.
Target: Females 25-54
SES: Upper/Upper Middle/
Middle class
The award-winning website for
National Geographic en español, it
offers consumers on-demand
content including news,
information on world cultures,
archaeology and technology.
Target: Adults 18-54
SES: Upper/Upper Middle class
Muy Interesante
(muyinteresante.com.mx)
Caras (www.caras.com.mx)
Esmas Moda
Our newest online destination,
launched in October 2010, Esmas
Moda is a Latin American woman’s
fashionista’s dream destination. It
features in-depth descriptions of
events in the fashion industry,
coverage of fashion weeks as well
as an overview of all the collections
from both US and International
runways. Through partnerships,
Esmas Moda provides exclusive
insider content and images of
backstage coverage. Covering
everything happening in the world
of fashion including influential
fashion houses like Louis Vuitton,
Chanel, and Hermes, as well as
covering local designers, Esmas
Moda also features the latest
celebrity looks and tips on how
users can achieve these same looks.
Featuring extensive photo galleries
of the “looks” that are in style, a
voting section interacting with
users and content generated by
users as they submit their best
looks, Esmas Moda brings Latin
American fashion lovers closer to
the world they love.
Target: Females 18-44
SES: Upper/Upper Middle/
Middle class
Source: Televisa Publishing + Digital research from Comscore, BIGresearch, TGI Latina and proprietary studies.
The online destination for the
upscale Mexican society featuring
information and exclusive photos
of the latest social events, as well as
the latest in the world of entertainment and fashion. Caras.com.mx
reflects the exciting and trendsetting elements of upscale Mexico.
Target: Females 25-54
SES: Upper/Upper Middle class
Muy Interesante’s vertical magazine
site provides its users with
fascinating material and top of
the line coverage on scientific,
technological, political, and
cultural themes, as well as events
taking place around the world.
Target: Adults 15-44
SES: Upper/Upper Middle class
Deportes
TelevisaDeportes.com
Esquire Latin America
(www.esquirelat.com)
Esquire is the most reputable men’s
magazine brand in the world. Its
vertical magazine website,
Esquirelat.com, thrills and
challenges its users giving them
information about the people,
places, and things they need,
and ought to know. It features
information on lifestyle, power,
politics, relationships, business and
economics for the most influential
Latin American men.
Target: Men 25-54
SES: Upper/Upper Middle class
One of the most visited sports
sites in Mexico, Televisa Deportes
offers the latest news and scores of
the world of sports from the best
analysts. Features innovative digital
activities including newsletters,
“minute by minute”, live play by
play commentary, and “Fut
Fantástico.” Televisa Deportes
holds exclusive rights to major
sporting events such as World Cup
2010 and is equipped with the
best technology to transmit videos
online, guaranteeing the highest
quality for our users.
Target: Men 18-44
SES: All socioeconomic classes
2011 Pan Regional Portfolio
2011 Pan Regional Portfolio
One stop. Endless possibilities.
One stop. Endless possibilities.
Women/
Entertainment
General Interest/
Business
Home/Health/
Family
Youth
Vanidades
Para Ti
National
Geographic Traveler
Poder
BuenHogar
Seventeen
Target
Target
Target
Target
Target
Target
Total Audience
Total Audience
Total Audience
Total Audience
Total Audience
Total Audience
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Countries
Countries
Countries
Countries
Countries
Countries
Cosmopolitan
en español
TVyNovelas
Target
Target
National Geographic
en español
Padres e Hijos/
Ser Padres Hoy
Women 18-54
Target
Tu
Esquire
Target
Target
Total Audience
Total Audience
Target
Total Audience
Total FP4C 1x Rate
Total FP4C 1x Rate
Countries
Countries
Women 25-54
5,328,395
$90,369
11
Women 18-34
3,298,826
$69,450
11
Women 18-44
Adults 25-54
378,704
556,000
$16,880
$19,540
2
8,480,890
$68,880
8
5
Men
Men 25-54
Total Audience
1,016,400
Total FP4C 1x Rate
$40,585
Countries
Adults 25-54
1,257,900
$42,640
3
Adults 18-54
3,157,052
Total FP4C 1x Rate
$38,040
Countries
10
Women 25-54
556,734
$18,715
4
Women 25-44
Total Audience
545,188
Total FP4C 1x Rate
$26,360
Countries
8
Women 14-24
565,600
$19,730
5
Women 12-18
Total Audience
1,576,478
Total FP4C 1x Rate
$39,890
Countries
10
10
Harper’s Bazaar
en español
Target
Women 25-54
Total Audience
1,301,250
Total FP4C 1x Rate
$37,975
Countries
9
Lifestyle
Caras
Target
Adults 25-54
Total Audience
1,048,000
Total FP4C 1x Rate
$46,860
Countries
Women’s Health
en español
7
Men’s Health
en español
Target
Men 18-44
Total Audience
527,127
Total FP4C 1x Rate
$26,845
Countries
Target
Gente
Total Audience
Target
Target
Total FP4C 1x Rate
Total Audience
Total Audience
Countries
Total FP4C 1x Rate
Total FP4C 1x Rate
Countries
Countries
527,310
$25,935
7
Adults 18-54
1,392,865
$36,390
3
Target
Adults 18-44
Total Audience
2,266,500
Total FP4C 1x Rate
$23,165
Countries
5
7
Maxim
en español
Women 18-44
Muy Interesante
Men 18-34
469,424
$20,615
5
Prevention
en español
Club Nintendo
Target
Target
Total Audience
Total Audience
Total FP4C 1x Rate
Total FP4C 1x Rate
Countries
Countries
Women 25-54
435,480
$14,295
5
Men 6-35
252,000
$10,050
3
Tech and Bits
Target
Adults 18-44
Total Audience
1,016,400
Total FP4C 1x Rate
$38,585
Countries
10
Note: For more detailed information, please refer to individual media kits
Source: Audience numbers are based on TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala 2009- II for Central America, US
Simmons NCS/NHCS Winter 2010, TGI Puerto Rico 2010- I, EGM Colombia 2009-11. For unmeasured titles, audience is based on internal Televisa
Publishing + Digital estimates.
2011 Pan Regional Portfolio
2011 Pan Regional Portfolio
One stop. Endless possibilities.
One stop. Endless possibilities.
Women/
Entertainment
General Interest/
Business
Home/Health/
Family
Youth
Vanidades
Para Ti
National
Geographic Traveler
Poder
BuenHogar
Seventeen
Target
Target
Target
Target
Target
Target
Total Audience
Total Audience
Total Audience
Total Audience
Total Audience
Total Audience
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Countries
Countries
Countries
Countries
Countries
Countries
Cosmopolitan
en español
TVyNovelas
Target
Target
National Geographic
en español
Padres e Hijos/
Ser Padres Hoy
Women 18-54
Target
Tu
Esquire
Target
Target
Total Audience
Total Audience
Target
Total Audience
Total FP4C 1x Rate
Total FP4C 1x Rate
Countries
Countries
Women 25-54
5,328,395
$90,369
11
Women 18-34
3,298,826
$69,450
11
Women 18-44
Adults 25-54
378,704
556,000
$16,880
$19,540
2
8,480,890
$68,880
8
5
Men
Men 25-54
Total Audience
1,016,400
Total FP4C 1x Rate
$40,585
Countries
Adults 25-54
1,257,900
$42,640
3
Adults 18-54
3,157,052
Total FP4C 1x Rate
$38,040
Countries
10
Women 25-54
556,734
$18,715
4
Women 25-44
Total Audience
545,188
Total FP4C 1x Rate
$26,360
Countries
8
Women 14-24
565,600
$19,730
5
Women 12-18
Total Audience
1,576,478
Total FP4C 1x Rate
$39,890
Countries
10
10
Harper’s Bazaar
en español
Target
Women 25-54
Total Audience
1,301,250
Total FP4C 1x Rate
$37,975
Countries
9
Lifestyle
Caras
Target
Adults 25-54
Total Audience
1,048,000
Total FP4C 1x Rate
$46,860
Countries
Women’s Health
en español
7
Men’s Health
en español
Target
Men 18-44
Total Audience
527,127
Total FP4C 1x Rate
$26,845
Countries
Target
Gente
Total Audience
Target
Target
Total FP4C 1x Rate
Total Audience
Total Audience
Countries
Total FP4C 1x Rate
Total FP4C 1x Rate
Countries
Countries
527,310
$25,935
7
Adults 18-54
1,392,865
$36,390
3
Target
Adults 18-44
Total Audience
2,266,500
Total FP4C 1x Rate
$23,165
Countries
5
7
Maxim
en español
Women 18-44
Muy Interesante
Men 18-34
469,424
$20,615
5
Prevention
en español
Club Nintendo
Target
Target
Total Audience
Total Audience
Total FP4C 1x Rate
Total FP4C 1x Rate
Countries
Countries
Women 25-54
435,480
$14,295
5
Men 6-35
252,000
$10,050
3
Tech and Bits
Target
Adults 18-44
Total Audience
1,016,400
Total FP4C 1x Rate
$38,585
Countries
10
Note: For more detailed information, please refer to individual media kits
Source: Audience numbers are based on TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala 2009- II for Central America, US
Simmons NCS/NHCS Winter 2010, TGI Puerto Rico 2010- I, EGM Colombia 2009-11. For unmeasured titles, audience is based on internal Televisa
Publishing + Digital estimates.
2011 Local Portfolio
2011 Local Portfolio
One stop. Endless possibilities.
Women
Lifestyle
One stop. Endless possibilities.
Men
In Fashion
Furia Musical
Caras Casaviva
Automovil
Panamericano
Motociclismo
Panamericano
Country
Country
Country
Country
Country
Colombia
Mexico
Mexico
Mexico
Mexico
Total Audience
Total Audience
Total Audience
Total Audience
Total Audience
67,400
174,000
190,000
477,000
150,000
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
$3,940
$4,990
$16,265
$9,340
$3,480
Marie Claire
en español
Country
Mexico
Total Audience
82,000
Total FP4C 1x Rate
$14,040
Novias y Bodas
Country
Colombia
Total Audience
103,100
Total FP4C 1x Rate
$3,720
OK!
Country
Country
Mexico
Mexico
Total Audience
Total Audience
130,000
482,000
Total FP4C 1x Rate
Total FP4C 1x Rate
Paparazzi
Argentina
Total Audience
Total Audience
168,200
522,000
Total FP4C 1x Rate
Total FP4C 1x Rate
$3,450
$5,910
Mexico
Total Audience
180,000
Total FP4C 1x Rate
General Interest
Alamanaque
Mundial
Country
Mexico
Total Audience
1,350,000
Total FP4C 1x Rate
$3,530
Fibra América
Country
Mexico
Total Audience
302,000
Total FP4C 1x Rate
$5,425
Atención
Médica
Country
Mexico
Total Audience
105,000
Total FP4C 1x Rate
$6,200
Para Ti Deco
Country
$6,110
Country
Colombia
Country
Total FP4C 1x Rate
Country
$3,125
Country
Cinemanía
109,000
Bike
Casaviva
Decoración
SkyView
Total Audience
$11,925
$14,740
Entertainment
Mexico
Caras Sport
Mexico
Total Audience
1,350,000
Total FP4C 1x Rate
Country
Argentina
Maxi Tuning
Total Audience
156,000
Country
Total FP4C 1x Rate
Mexico
$5,385
Total Audience
$22,325
180,000*
Total FP4C 1x Rate
$3,575
Note: For more detailed information, please refer to individual media kits
Source: Audience numbers are based on TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala 2009- II for Central America, US Simmons NCS/NHCS Winter 2010, TGI Puerto Rico
2010- I, EGM Colombia 2009-11. For unmeasured titles, audience is based on internal Televisa Publishing + Digital estimates.
Conozca Más
Countries
Mexico, Chile
Total Audience
321,000 (Mexico)
34,000 (Chile)
Total FP4C 1x Rate
$10,915 (Mexico)
$2,740 (Chile)
2011 Local Portfolio
2011 Local Portfolio
One stop. Endless possibilities.
Women
Lifestyle
One stop. Endless possibilities.
Men
In Fashion
Furia Musical
Caras Casaviva
Automovil
Panamericano
Motociclismo
Panamericano
Country
Country
Country
Country
Country
Colombia
Mexico
Mexico
Mexico
Mexico
Total Audience
Total Audience
Total Audience
Total Audience
Total Audience
67,400
174,000
190,000
477,000
150,000
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
$3,940
$4,990
$16,265
$9,340
$3,480
Marie Claire
en español
Country
Mexico
Total Audience
82,000
Total FP4C 1x Rate
$14,040
Novias y Bodas
Country
Colombia
Total Audience
103,100
Total FP4C 1x Rate
$3,720
OK!
Country
Country
Mexico
Mexico
Total Audience
Total Audience
130,000
482,000
Total FP4C 1x Rate
Total FP4C 1x Rate
Paparazzi
Argentina
Total Audience
Total Audience
168,200
522,000
Total FP4C 1x Rate
Total FP4C 1x Rate
$3,450
$5,910
Mexico
Total Audience
180,000
Total FP4C 1x Rate
General Interest
Alamanaque
Mundial
Country
Mexico
Total Audience
1,350,000
Total FP4C 1x Rate
$3,530
Fibra América
Country
Mexico
Total Audience
302,000
Total FP4C 1x Rate
$5,425
Atención
Médica
Country
Mexico
Total Audience
105,000
Total FP4C 1x Rate
$6,200
Para Ti Deco
Country
$6,110
Country
Colombia
Country
Total FP4C 1x Rate
Country
$3,125
Country
Cinemanía
109,000
Bike
Casaviva
Decoración
SkyView
Total Audience
$11,925
$14,740
Entertainment
Mexico
Caras Sport
Mexico
Total Audience
1,350,000
Total FP4C 1x Rate
Country
Argentina
Maxi Tuning
Total Audience
156,000
Country
Total FP4C 1x Rate
Mexico
$5,385
Total Audience
$22,325
180,000*
Total FP4C 1x Rate
$3,575
Note: For more detailed information, please refer to individual media kits
Source: Audience numbers are based on TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala 2009- II for Central America, US Simmons NCS/NHCS Winter 2010, TGI Puerto Rico
2010- I, EGM Colombia 2009-11. For unmeasured titles, audience is based on internal Televisa Publishing + Digital estimates.
Conozca Más
Countries
Mexico, Chile
Total Audience
321,000 (Mexico)
34,000 (Chile)
Total FP4C 1x Rate
$10,915 (Mexico)
$2,740 (Chile)
2011 Local Portfolio
One stop. Endless possibilities.
Home/Family
Health/Fitness
2011 Local Portfolio
One stop. Endless possibilities.
Youth/Children
Bordados
Embarazo
y Parto
Runners
Eres
Marvel
Country
Country
Country
Country
Mexico
Mexico
Mexico
Country
Chile
Total Audience
Total Audience
Total Audience
Total Audience
128,000
19,000
240,000
185,000
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
$3,070
$3,120
$5,830
$13,870
Casaviva Cocina
Familia
Saludable
Sport Life
Country
Colombia
Total Audience
185,000
Total FP4C 1x Rate
$3,430
Country
Mexico
Total Audience
73,000
Total FP4C 1x Rate
$4,945
Country
Mexico
Total Audience
114,000
Total FP4C 1x Rate
$8,105
Mexico
Total Audience
555,000
Total FP4C 1x Rate
$7,875
Total Audience
60,000
Total FP4C 1x Rate
$2,500
Country
Total FP4C 1x Rate
$5,910
Argentina
Total Audience
135,768
Total FP4C 1x Rate
$4,440
Dos Agujas
Country
XBOX 360
Mexico
Total Audience
Country
128,000
Mexico
Total FP4C 1x Rate
Total Audience
$2,805
388,000
Total FP4C 1x Rate
$6,840
Note: For more detailed information, please refer to individual media kits
Source: Audience numbers are based on TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala 2009- II for Central America, US Simmons NCS/NHCS Winter 2010, TGI Puerto Rico
2010- I, EGM Colombia 2009-11. For unmeasured titles, audience is based on internal Televisa Publishing + Digital estimates.
$9,050
Country
Puerto Rico
Country
90,000
Total FP4C 1x Rate
Country
Para Teens
Total Audience
1,050,000
Eres Niños
Para Ti Mamá
Argentina
Total Audience
Caras Teens
Cocina Fácil
Country
Mexico
Mexico
Total Audience
240,000*
Total FP4C 1x Rate
$4,625
2011 Local Portfolio
One stop. Endless possibilities.
Home/Family
Health/Fitness
2011 Local Portfolio
One stop. Endless possibilities.
Youth/Children
Bordados
Embarazo
y Parto
Runners
Eres
Marvel
Country
Country
Country
Country
Mexico
Mexico
Mexico
Country
Chile
Total Audience
Total Audience
Total Audience
Total Audience
128,000
19,000
240,000
185,000
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
Total FP4C 1x Rate
$3,070
$3,120
$5,830
$13,870
Casaviva Cocina
Familia
Saludable
Sport Life
Country
Colombia
Total Audience
185,000
Total FP4C 1x Rate
$3,430
Country
Mexico
Total Audience
73,000
Total FP4C 1x Rate
$4,945
Country
Mexico
Total Audience
114,000
Total FP4C 1x Rate
$8,105
Mexico
Total Audience
555,000
Total FP4C 1x Rate
$7,875
Total Audience
60,000
Total FP4C 1x Rate
$2,500
Country
Total FP4C 1x Rate
$5,910
Argentina
Total Audience
135,768
Total FP4C 1x Rate
$4,440
Dos Agujas
Country
XBOX 360
Mexico
Total Audience
Country
128,000
Mexico
Total FP4C 1x Rate
Total Audience
$2,805
388,000
Total FP4C 1x Rate
$6,840
Note: For more detailed information, please refer to individual media kits
Source: Audience numbers are based on TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala 2009- II for Central America, US Simmons NCS/NHCS Winter 2010, TGI Puerto Rico
2010- I, EGM Colombia 2009-11. For unmeasured titles, audience is based on internal Televisa Publishing + Digital estimates.
$9,050
Country
Puerto Rico
Country
90,000
Total FP4C 1x Rate
Country
Para Teens
Total Audience
1,050,000
Eres Niños
Para Ti Mamá
Argentina
Total Audience
Caras Teens
Cocina Fácil
Country
Mexico
Mexico
Total Audience
240,000*
Total FP4C 1x Rate
$4,625
Women
Women
Women
Women
The passion driving
Latin American women
Year Established: 1961
Frequency: Bi-Weekly (26 x Year)
Launched in 1961, Vanidades is today
the most read women’s magazine in Latin
America.* The Vanidades woman is a classic
yet modern one that is defined by her
different roles- a professional, a fashionista,
an entertainer or a stay-at-home mom.
Whatever her role, Vanidades provides a
compelling and exciting all in one package
covering everything that interests this
multi-tasking modern Latin woman. From
fashion and beauty, to health and travel,
Vanidades presents all the information
women need to be successful in an
eloquent and relatable matter.
A pioneer in the market, Vanidades has
accomplished many noteworthy
achievements. It became the first Spanishlanguage magazine to interview top Latin
designers such as Carolina Herrera, Oscar
de la Renta, and Narciso Rodriguez; the
first to cover international fashion shows
directly from the runways in Milan, Paris,
and New York; and the first to promote
significant achievements of Latin women
by creating the “Han Triunfado” section.
By incorporating the pink ribbon on its
cover, Vanidades also became the first
Spanish-language magazine to draw
attention to breast cancer awareness.
Through its editorial pages, Vanidades
provokes emotion and nostalgia. With
its exclusive, in depth reporting and
interviewing of icons, fashion, culture
and entertainment, Vanidades sets the tone
and stage for trends and ideas important
to Latin American women.
Editorial Breakdown
Beauty Fashion Entertainment Cooking/Food Decoration Health/Nutrition Royalty Arts/Culture Tourism Parenting Source: Publisher’s Estimate, 2010
20%
20%
14%
10%
8%
8%
6%
5%
5%
4%
Having been in the market for 50 years,
Vanidades has garnered legendary status
amongst women across the Spanishspeaking Americas. It has become an
item so essential that it is passed down
from generation to generation, growing
and evolving alongside its readers.
Sophisticated, elegant and experienced,
Vanidades delicately incorporates everything
that the Latin woman is looking for.
*Source: TGI Latina 2010 wave I+2009 wave II
Demographics
GENDER
Female
Male
86%
14%
Age
Under 18
18-24 25-34 35-44 45-54 55+ Avg Age 11%
13%
26%
20%
19%
11%
35
Marital Status
Married Not Married Employment Status
Employed
Other
Home Ownership
Own
Rent
47%
53%
Psychographics
AD Sizes
Vanidades readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Have a very good sense of style
• Give their friends advice on health
and nutrition
• Look for the brand name on products
• Are interested in the arts
• Love the idea of traveling abroad
• Like to keep up with the changing
styles and fashion
• Spend a lot of money on toiletries
and cosmetics for personal use
• Feel financially secure
Source: TGI Latina 2010 wave I+2009 wave II, TGI Elite 2009
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Trim Size - 8.25 x 10.875
Bleed Size - 8.5 x 11.125
Non-Bleed Size - 7.75 x 10.375
2 Page Spread
Trim Size - 16.5 x 10.875
Bleed Size - 16.75 x 11.125
Non-Bleed Size - 16 x 10.375
1/2 Page Horizontal
Trim Size - 8.25 x 5.4375
Bleed Size - 8.5 x 5.5625
Non-Bleed Size - 7.75 x 5.1875
1/2 Page Vertical
Trim Size - 4.125 x 10.875
Bleed Size - 4.25 x 11.125
Non-Bleed Size - 3.875 x 10.375
81%
19%
1/3 Page Vertical
Trim Size - 2.75 x 10.875
Bleed Size - 3 x 11.125
Non-Bleed Size - 2.375 x 10.375
71%
29%
Argentina/Chile Only
Children in HH
% of Readers with Children
under 18 in HH Full Page
Full Page
Trim Size – 8.858 x 11.614
Bleed Size – 9.1 x 11.86
Non-Bleed – 7.8 x 10.55
67%
2 Page Spread
17%
31%
52%
Trim Size – 17.716 x 11.614
Bleed Size – 17.962 x 11.86
Non-Bleed – 17.236 x 10.55
1/2 Page Horizontal
Trim Size – 8.858 x 5.82
Bleed Size – 9.1 x 6.06
Non-Bleed – 7.8 x 5
Source: TGI Latina 2010 wave I+2009 wave II
Rates and Audience
Edition
Audience FP4C 1X Rate
Argentina
32,000*
Central America
968,415*
Chile
50,000*
Colombia
226,000*
Dominican Republic 136,080**
Ecuador
107,000*
Mexico
1,189,000*
Peru
295,000*
Puerto Rico
77,900*
US Hispanic
2,059,000*
Venezuela
188,000*
1/2 Page Vertical
5,328,395
$5,000
$4,860
$5,100
$4,400
$2,750
$3,080
$21,439
$3,600
$5,500
$30,000
$4,640
$90,369
*Audience TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and
Guatemala 2009- II for Central America, US Simmons NCS/NHCS
Winter 2010, TGI Puerto Rico 2010- I
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
women’s
title in
Latin
America
#3 most
read title
in Latin
America
Trim Size – 4.43 x 11.614
Bleed Size – 4.67 x 11.86
Non-Bleed – 3.67 x 10.55
1/3 Page Vertical
Trim Size – 2.95 x 11.614
Bleed Size – 3.3 x 11.86
Non-Bleed – 2.4 x 10.55
The passion driving
Latin American women
Year Established: 1961
Frequency: Bi-Weekly (26 x Year)
Launched in 1961, Vanidades is today
the most read women’s magazine in Latin
America.* The Vanidades woman is a classic
yet modern one that is defined by her
different roles- a professional, a fashionista,
an entertainer or a stay-at-home mom.
Whatever her role, Vanidades provides a
compelling and exciting all in one package
covering everything that interests this
multi-tasking modern Latin woman. From
fashion and beauty, to health and travel,
Vanidades presents all the information
women need to be successful in an
eloquent and relatable matter.
A pioneer in the market, Vanidades has
accomplished many noteworthy
achievements. It became the first Spanishlanguage magazine to interview top Latin
designers such as Carolina Herrera, Oscar
de la Renta, and Narciso Rodriguez; the
first to cover international fashion shows
directly from the runways in Milan, Paris,
and New York; and the first to promote
significant achievements of Latin women
by creating the “Han Triunfado” section.
By incorporating the pink ribbon on its
cover, Vanidades also became the first
Spanish-language magazine to draw
attention to breast cancer awareness.
Through its editorial pages, Vanidades
provokes emotion and nostalgia. With
its exclusive, in depth reporting and
interviewing of icons, fashion, culture
and entertainment, Vanidades sets the tone
and stage for trends and ideas important
to Latin American women.
Editorial Breakdown
Beauty Fashion Entertainment Cooking/Food Decoration Health/Nutrition Royalty Arts/Culture Tourism Parenting Source: Publisher’s Estimate, 2010
20%
20%
14%
10%
8%
8%
6%
5%
5%
4%
Having been in the market for 50 years,
Vanidades has garnered legendary status
amongst women across the Spanishspeaking Americas. It has become an
item so essential that it is passed down
from generation to generation, growing
and evolving alongside its readers.
Sophisticated, elegant and experienced,
Vanidades delicately incorporates everything
that the Latin woman is looking for.
*Source: TGI Latina 2010 wave I+2009 wave II
Demographics
GENDER
Female
Male
86%
14%
Age
Under 18
18-24 25-34 35-44 45-54 55+ Avg Age 11%
13%
26%
20%
19%
11%
35
Marital Status
Married Not Married Employment Status
Employed
Other
Home Ownership
Own
Rent
47%
53%
Psychographics
AD Sizes
Vanidades readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Have a very good sense of style
• Give their friends advice on health
and nutrition
• Look for the brand name on products
• Are interested in the arts
• Love the idea of traveling abroad
• Like to keep up with the changing
styles and fashion
• Spend a lot of money on toiletries
and cosmetics for personal use
• Feel financially secure
Source: TGI Latina 2010 wave I+2009 wave II, TGI Elite 2009
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Trim Size - 8.25 x 10.875
Bleed Size - 8.5 x 11.125
Non-Bleed Size - 7.75 x 10.375
2 Page Spread
Trim Size - 16.5 x 10.875
Bleed Size - 16.75 x 11.125
Non-Bleed Size - 16 x 10.375
1/2 Page Horizontal
Trim Size - 8.25 x 5.4375
Bleed Size - 8.5 x 5.5625
Non-Bleed Size - 7.75 x 5.1875
1/2 Page Vertical
Trim Size - 4.125 x 10.875
Bleed Size - 4.25 x 11.125
Non-Bleed Size - 3.875 x 10.375
81%
19%
1/3 Page Vertical
Trim Size - 2.75 x 10.875
Bleed Size - 3 x 11.125
Non-Bleed Size - 2.375 x 10.375
71%
29%
Argentina/Chile Only
Children in HH
% of Readers with Children
under 18 in HH Full Page
Full Page
Trim Size – 8.858 x 11.614
Bleed Size – 9.1 x 11.86
Non-Bleed – 7.8 x 10.55
67%
2 Page Spread
17%
31%
52%
Trim Size – 17.716 x 11.614
Bleed Size – 17.962 x 11.86
Non-Bleed – 17.236 x 10.55
1/2 Page Horizontal
Trim Size – 8.858 x 5.82
Bleed Size – 9.1 x 6.06
Non-Bleed – 7.8 x 5
Source: TGI Latina 2010 wave I+2009 wave II
Rates and Audience
Edition
Audience FP4C 1X Rate
Argentina
32,000*
Central America
968,415*
Chile
50,000*
Colombia
226,000*
Dominican Republic 136,080**
Ecuador
107,000*
Mexico
1,189,000*
Peru
295,000*
Puerto Rico
77,900*
US Hispanic
2,059,000*
Venezuela
188,000*
1/2 Page Vertical
5,328,395
$5,000
$4,860
$5,100
$4,400
$2,750
$3,080
$21,439
$3,600
$5,500
$30,000
$4,640
$90,369
*Audience TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and
Guatemala 2009- II for Central America, US Simmons NCS/NHCS
Winter 2010, TGI Puerto Rico 2010- I
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
women’s
title in
Latin
America
#3 most
read title
in Latin
America
Trim Size – 4.43 x 11.614
Bleed Size – 4.67 x 11.86
Non-Bleed – 3.67 x 10.55
1/3 Page Vertical
Trim Size – 2.95 x 11.614
Bleed Size – 3.3 x 11.86
Non-Bleed – 2.4 x 10.55
Demographics
GENDER
Female
Male
82%
18%
Age
Under 18
18-24
25-34
35-44
45-54
55+
Avg Age
11%
25%
31%
18%
11%
4%
31
Marital Status
Not Married
Married
70%
30%
Employment Status
Employed
Other
Home Ownership
Own
Rent
Psychographics
AD Sizes
Cosmopolitan en español readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Spend a lot of money on toiletries and cosmetics for personal use
• Like changing brands often, to get
variety and try things out
• Like to try new drinks
• Keep up to date with changing styles
and fashions
• Really enjoy any kind of shopping
• Like to pursue a life of challenge,
novelty, and change
• Enjoy taking risks
• Often buy products on impulse
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Trim Size - 8 x 5.4375
Bleed Size - 8.25 x 5.6875
Non-Bleed Size - 7.5 x 4.9375
77%
23%
1/2 Page Vertical
Trim Size - 4 x 10.875
Bleed Size - 4.25 x 11.125
Non-Bleed Size - 3.5 x 10.375
68%
32%
Edition
Launched in 1973 and published as part of a joint venture with The Hearst Corporation,
Cosmopolitan en español has become well known for its empowering advice, its sassy articles,
and its fun and fearless way of approaching womanhood.
Cosmopolitan en español presents a casual voice when addressing the issues that clutter the
minds of young Latin American women. It entices and guides the Latin woman in her
personal and professional growth, stimulating courage to help her encounter challenges
while maintaining her self esteem and confidence. It has become an essential guide that
has made Cosmopolitan en español a confidante that knows exactly how to solve
any situation.
Through its inspiring pages, Cosmopolitan en español covers every topic of concern from
fashion, beauty, and health, to sex, relationships and pop culture. Leveraging itself on
a dynamic brand with 58 international editions and presence in over 100 countries,
Cosmopolitan en español has the resources to deliver the #1 young women’s fashion and
beauty magazine in Latin America.*
*Source: TGI Latina 2010 wave I+2009 wave II
1/3 Page Vertical
69%
Trim Size - 2.667 x 10.875
Bleed Size - 2.916 x 11.125
Non-Bleed Size - 2.167 x 10.375
20%
31%
49%
Rates and Audience
The magazine for the fun and fearless Latin
American female
Editorial Breakdown
Beauty Fashion Relationships
Entertainment Self Improvement/Empowerment Fitness/Health/Nutrition
Home Décor
Travel and Lifestyle
Source: Publisher’s Estimate, 2010
24%
24%
15%
13%
12%
8%
2%
2%
Audience FP4C 1X Rate
Argentina
297,000*
Central America
462,746*
Chile
70,000*
Colombia
131,000*
Dominican Republic
91,800**
Ecuador
38,000*
Mexico
710,000*
Peru
140,000*
Puerto Rico
126,280*
US Hispanic
1,128,000*
Venezuela
104,000*
3,298,826
Trim Size - 16 x 10.875
Bleed Size - 16.25 x 11.125
Non-Bleed Size - 15.5 x 10.375
1/2 Page Horizontal
Source: TGI Latina 2010 wave I+2009 wave II
Year Established: 1973
Frequency: Monthly (12 x Year) • Bi-weekly (24 x Year) Mexico Only
2 Page Spread
Source: TGI Latina 2010 wave I+2009 wave II
Children in HH
% of Readers with Children
under 18 in HH
Full Page
Trim Size - 8 x 10.875
Bleed Size - 8.25 x 11.125
Non-Bleed Size - 7.5 x 10.375
$7,250
$4,665
$4,000
$4,060
$2,200
$2,420
$21,225
$2,300
$6,500
$11,000
$3,830
$69,450
*Audience TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and
Guatemala 2009- II for Central America, US Simmons NCS/NHCS
Winter 2010, TGI Puerto Rico 2010- I
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read young
women’s
title in
Latin
America
#4 most
read title
in Latin
America
Demographics
GENDER
Female
Male
82%
18%
Age
Under 18
18-24
25-34
35-44
45-54
55+
Avg Age
11%
25%
31%
18%
11%
4%
31
Marital Status
Not Married
Married
70%
30%
Employment Status
Employed
Other
Home Ownership
Own
Rent
Psychographics
AD Sizes
Cosmopolitan en español readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Spend a lot of money on toiletries and cosmetics for personal use
• Like changing brands often, to get
variety and try things out
• Like to try new drinks
• Keep up to date with changing styles
and fashions
• Really enjoy any kind of shopping
• Like to pursue a life of challenge,
novelty, and change
• Enjoy taking risks
• Often buy products on impulse
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Trim Size - 8 x 5.4375
Bleed Size - 8.25 x 5.6875
Non-Bleed Size - 7.5 x 4.9375
77%
23%
1/2 Page Vertical
Trim Size - 4 x 10.875
Bleed Size - 4.25 x 11.125
Non-Bleed Size - 3.5 x 10.375
68%
32%
Edition
Launched in 1973 and published as part of a joint venture with The Hearst Corporation,
Cosmopolitan en español has become well known for its empowering advice, its sassy articles,
and its fun and fearless way of approaching womanhood.
Cosmopolitan en español presents a casual voice when addressing the issues that clutter the
minds of young Latin American women. It entices and guides the Latin woman in her
personal and professional growth, stimulating courage to help her encounter challenges
while maintaining her self esteem and confidence. It has become an essential guide that
has made Cosmopolitan en español a confidante that knows exactly how to solve
any situation.
Through its inspiring pages, Cosmopolitan en español covers every topic of concern from
fashion, beauty, and health, to sex, relationships and pop culture. Leveraging itself on
a dynamic brand with 58 international editions and presence in over 100 countries,
Cosmopolitan en español has the resources to deliver the #1 young women’s fashion and
beauty magazine in Latin America.*
*Source: TGI Latina 2010 wave I+2009 wave II
1/3 Page Vertical
69%
Trim Size - 2.667 x 10.875
Bleed Size - 2.916 x 11.125
Non-Bleed Size - 2.167 x 10.375
20%
31%
49%
Rates and Audience
The magazine for the fun and fearless Latin
American female
Editorial Breakdown
Beauty Fashion Relationships
Entertainment Self Improvement/Empowerment Fitness/Health/Nutrition
Home Décor
Travel and Lifestyle
Source: Publisher’s Estimate, 2010
24%
24%
15%
13%
12%
8%
2%
2%
Audience FP4C 1X Rate
Argentina
297,000*
Central America
462,746*
Chile
70,000*
Colombia
131,000*
Dominican Republic
91,800**
Ecuador
38,000*
Mexico
710,000*
Peru
140,000*
Puerto Rico
126,280*
US Hispanic
1,128,000*
Venezuela
104,000*
3,298,826
Trim Size - 16 x 10.875
Bleed Size - 16.25 x 11.125
Non-Bleed Size - 15.5 x 10.375
1/2 Page Horizontal
Source: TGI Latina 2010 wave I+2009 wave II
Year Established: 1973
Frequency: Monthly (12 x Year) • Bi-weekly (24 x Year) Mexico Only
2 Page Spread
Source: TGI Latina 2010 wave I+2009 wave II
Children in HH
% of Readers with Children
under 18 in HH
Full Page
Trim Size - 8 x 10.875
Bleed Size - 8.25 x 11.125
Non-Bleed Size - 7.5 x 10.375
$7,250
$4,665
$4,000
$4,060
$2,200
$2,420
$21,225
$2,300
$6,500
$11,000
$3,830
$69,450
*Audience TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and
Guatemala 2009- II for Central America, US Simmons NCS/NHCS
Winter 2010, TGI Puerto Rico 2010- I
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read young
women’s
title in
Latin
America
#4 most
read title
in Latin
America
Demographics
GENDER
Female
Male
96%
4%
Age
20 - 34
35 - 54
55 - 64
Avg Age
40%
53%
7%
34
Marital Status
Married
Not Married
22%
78%
EMPLOYMENT STATUS
Employed Other 94%
6%
Home Ownership
Own Rent 70%
30%
Children in HH
% of Readers with Children under
18 in HH
24%
Socioeconomic Status
Upper Class/Upper Middle Class 100%
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
Psychographics
AD Sizes
Harpers Bazaar en español readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Always look for brand names
• Believe it is important to keep
young looking
• Are interested in other cultures
and countries
• Believe it is worth paying extra for
quality beauty products
• Consider themselves to be
creative people
• Prefer products and services which
support social and cultural projects
• Love the idea of traveling abroad
Full Page
Trim Size – 9.055 x 10.827
Bleed Size – 9.305 x 11.077
Non-Bleed Size – 8.5208 x 10.3333
2 Page Spread
Trim Size – 18.11 x 10.827
Bleed Size – 18.36 x 11.077
Non-Bleed Size – 17.5758 x 10.3333
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
Rates and Audience
Edition
Audience FP4C 1X Rate
Argentina
Mexico
Year Established: 1980 • Year Established: May 2011 (Argentina Edition)
Frequency: Monthly (10 x Year) • Monthly (12 x Year) Mexico Only
Northern Cone
Central America Colombia
Ecuador
Venezuela
The source of fashion and personal style
for the sophisticated Latin American woman
Great style comes from confident women, vibrant imaginations and a love for fashion.
Harper’s Bazaar en español offers just that; spread after spread details the latest fashion
trends in a glamorous and stylish way that can’t help but draw in the reader. It provides
all the necessary tools, bringing the imagination to life, growing women’s love for luxury
and thus developing the confidence needed to exude great style.
Making fashion personal, Harper’s Bazaar en español is the ultimate source for haute couture,
showcasing the best trends for the affluent Latin American women to follow. Celebrating
fashion through its award-winning layouts and coverage of international designers,
Harper’s Bazaar en español draws in Latin American women who crave more and the best
when it comes to fashion.
225,000*
175,000*
Editorial Breakdown
Fashion Beauty Lifestyle Entertainment Travel/Destinations Source: Publisher’s Estimate, 2010
60%
22%
10%
6%
2%
US Hispanic
160,000*
85,000*
63,000*
111,500*
419,500*
Southern Cone
Chile
Peru
$8,625
$6,915
50,000*
57,750*
$12,245
107,750*
$5,190
374,000
$5,000
1,301,250
$37,975
*Audience based on internal Televisa Publishing + Digital estimates
Demographics
GENDER
Female
Male
96%
4%
Age
20 - 34
35 - 54
55 - 64
Avg Age
40%
53%
7%
34
Marital Status
Married
Not Married
22%
78%
EMPLOYMENT STATUS
Employed Other 94%
6%
Home Ownership
Own Rent 70%
30%
Children in HH
% of Readers with Children under
18 in HH
24%
Socioeconomic Status
Upper Class/Upper Middle Class 100%
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
Psychographics
AD Sizes
Harpers Bazaar en español readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Always look for brand names
• Believe it is important to keep
young looking
• Are interested in other cultures
and countries
• Believe it is worth paying extra for
quality beauty products
• Consider themselves to be
creative people
• Prefer products and services which
support social and cultural projects
• Love the idea of traveling abroad
Full Page
Trim Size – 9.055 x 10.827
Bleed Size – 9.305 x 11.077
Non-Bleed Size – 8.5208 x 10.3333
2 Page Spread
Trim Size – 18.11 x 10.827
Bleed Size – 18.36 x 11.077
Non-Bleed Size – 17.5758 x 10.3333
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
Rates and Audience
Edition
Audience FP4C 1X Rate
Argentina
Mexico
Year Established: 1980 • Year Established: May 2011 (Argentina Edition)
Frequency: Monthly (10 x Year) • Monthly (12 x Year) Mexico Only
Northern Cone
Central America Colombia
Ecuador
Venezuela
The source of fashion and personal style
for the sophisticated Latin American woman
Great style comes from confident women, vibrant imaginations and a love for fashion.
Harper’s Bazaar en español offers just that; spread after spread details the latest fashion
trends in a glamorous and stylish way that can’t help but draw in the reader. It provides
all the necessary tools, bringing the imagination to life, growing women’s love for luxury
and thus developing the confidence needed to exude great style.
Making fashion personal, Harper’s Bazaar en español is the ultimate source for haute couture,
showcasing the best trends for the affluent Latin American women to follow. Celebrating
fashion through its award-winning layouts and coverage of international designers,
Harper’s Bazaar en español draws in Latin American women who crave more and the best
when it comes to fashion.
225,000*
175,000*
Editorial Breakdown
Fashion Beauty Lifestyle Entertainment Travel/Destinations Source: Publisher’s Estimate, 2010
60%
22%
10%
6%
2%
US Hispanic
160,000*
85,000*
63,000*
111,500*
419,500*
Southern Cone
Chile
Peru
$8,625
$6,915
50,000*
57,750*
$12,245
107,750*
$5,190
374,000
$5,000
1,301,250
$37,975
*Audience based on internal Televisa Publishing + Digital estimates
Demographics
Psychographics
Women’s Health en español readers:
GENDER
Female
Male
98%
2%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
Avg Age
3%
42%
24%
16%
15%
30
Marital Status
Married
Not Married
44%
56%
• Like to pursue a life of challenge,
novelty and change
• Are prepared to make lifestyle
compromises to benefit
the environment
• Do some sport/exercise regularly
• Have a keen sense of adventure
• Are perfectly happy with their
standard of living
• Like to enjoy life and not worry
about the future
• Want to get to the very top
in their career
Source: TGI Latina 2010 wave I+2009 wave II
Employment Status
Employed
Other
95%
5%
Home Ownership
Own
Rent
76%
24%
Children in HH
% of Readers with Children
under 18 in HH
AD Sizes
67%
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
26%
54%
20%
Full Page
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 8 x 10.875
Bleed Size – 8.25 x 11.125
Non-Bleed – 7.5 x 10.375
Anything is possible for the woman
who wants it!
Rates and Audience
2 PAGE SPREAD
Lively, fun and provocative, the Women’s Health brand was created for women who
see being healthy, physically and emotionally, as an advantage in life. From the latest
science-based facts to laugh-out-loud features, Women’s Health en español speaks to Latin
American women exactly how they speak to each other: with a tone and look that’s
smart, positive, energizing, fashionable, surprising and humorous.
Argentina
Central America
Chile
Dominican Republic
Ecuador
Mexico
Puerto Rico
Year Established: 2008 • Frequency: Monthly (12 x Year)
When it comes to Women’s Health en español readers, their style doesn’t start and stop when
they’re working out; it carries through to every aspect of their lives. Putting in the time
to feel good and look even better is a part of who they are and that attitude is woven
throughout the pages of each issue.
Our magazine is not for women who enjoy monotony. They work hard and play hard,
and know their life is full of incredible potential. They try new and different things,
making them an ideal target audience for advertisers.
Edition
Editorial Breakdown
Health
Fitness
Nutrition and Diet
Sex and Relationships
Beauty and Fashion
Career and Finance
25%
20%
20%
15%
15%
5%
Audience FP4C 1X Rate
120,000*
98,610*
45,000*
38,700*
60,000*
120,000*
45,000*
$3,800
$3,460
$3,970
$1,600
$2,420
$7,685
$3,000
527,310
$25,935
*Audience based on internal Televisa Publishing + Digital estimates
Source: Publisher’s Estimate, 2010
Trim Size – 16 x 10.875
Bleed Size – 16.25 x 11.125
Non-Bleed – 15.5 x 10.375
1/2 PAGE HORIZONTAL
Trim Size – 8 x 5.4375
Bleed Size – 8.25 x 5.6875
Non-Bleed – 7.5 x 4.9375
1/2 PAGE VERTICAL
Trim Size – 4 x 10.875
Bleed Size – 4.25 x 11.125
Non-Bleed – 3.5 x 10.375
1/3 PAGE VERTICAL
Trim Size – 2.667 x 10.875
Bleed Size – 2.916 x 11.125
Non-Bleed – 2.167 x 10.375
Demographics
Psychographics
Women’s Health en español readers:
GENDER
Female
Male
98%
2%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
Avg Age
3%
42%
24%
16%
15%
30
Marital Status
Married
Not Married
44%
56%
• Like to pursue a life of challenge,
novelty and change
• Are prepared to make lifestyle
compromises to benefit
the environment
• Do some sport/exercise regularly
• Have a keen sense of adventure
• Are perfectly happy with their
standard of living
• Like to enjoy life and not worry
about the future
• Want to get to the very top
in their career
Source: TGI Latina 2010 wave I+2009 wave II
Employment Status
Employed
Other
95%
5%
Home Ownership
Own
Rent
76%
24%
Children in HH
% of Readers with Children
under 18 in HH
AD Sizes
67%
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
26%
54%
20%
Full Page
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 8 x 10.875
Bleed Size – 8.25 x 11.125
Non-Bleed – 7.5 x 10.375
Anything is possible for the woman
who wants it!
Rates and Audience
2 PAGE SPREAD
Lively, fun and provocative, the Women’s Health brand was created for women who
see being healthy, physically and emotionally, as an advantage in life. From the latest
science-based facts to laugh-out-loud features, Women’s Health en español speaks to Latin
American women exactly how they speak to each other: with a tone and look that’s
smart, positive, energizing, fashionable, surprising and humorous.
Argentina
Central America
Chile
Dominican Republic
Ecuador
Mexico
Puerto Rico
Year Established: 2008 • Frequency: Monthly (12 x Year)
When it comes to Women’s Health en español readers, their style doesn’t start and stop when
they’re working out; it carries through to every aspect of their lives. Putting in the time
to feel good and look even better is a part of who they are and that attitude is woven
throughout the pages of each issue.
Our magazine is not for women who enjoy monotony. They work hard and play hard,
and know their life is full of incredible potential. They try new and different things,
making them an ideal target audience for advertisers.
Edition
Editorial Breakdown
Health
Fitness
Nutrition and Diet
Sex and Relationships
Beauty and Fashion
Career and Finance
25%
20%
20%
15%
15%
5%
Audience FP4C 1X Rate
120,000*
98,610*
45,000*
38,700*
60,000*
120,000*
45,000*
$3,800
$3,460
$3,970
$1,600
$2,420
$7,685
$3,000
527,310
$25,935
*Audience based on internal Televisa Publishing + Digital estimates
Source: Publisher’s Estimate, 2010
Trim Size – 16 x 10.875
Bleed Size – 16.25 x 11.125
Non-Bleed – 15.5 x 10.375
1/2 PAGE HORIZONTAL
Trim Size – 8 x 5.4375
Bleed Size – 8.25 x 5.6875
Non-Bleed – 7.5 x 4.9375
1/2 PAGE VERTICAL
Trim Size – 4 x 10.875
Bleed Size – 4.25 x 11.125
Non-Bleed – 3.5 x 10.375
1/3 PAGE VERTICAL
Trim Size – 2.667 x 10.875
Bleed Size – 2.916 x 11.125
Non-Bleed – 2.167 x 10.375
Demographics
GENDER
Female
Male
91%
9%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
25%
20%
15%
14%
13%
13%
30
Rates and Audience
Marital Status
Married
Not Married
23%
77%
Argentina
Chile
Employment Status
Employed
Other
80%
20%
Home Ownership
Own
Rent
77%
23%
71%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Audience FP4C 1X Rate
315,000*
63,704**
$12,500
$4,380
378,704
$16,880
*Audience: TGI Latina 2010 wave I+2009 wave II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
women’s
title in
argentina
AD Sizes
Children in HH
% of Readers with Children
under 18 in HH
Edition
15%
39%
46%
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size – 8.7795 x 11.811
Bleed Size – 9.1732 x 12.2047
Non-Bleed Size – 8.2795 x 11.311
Source: TGI Latina 2010 wave I+2009 wave II
Psychographics
Argentina – Year Established: 1922 • Frequency: Weekly (52 x Year)
Chile – Year Established: 2005 • Frequency: Monthly (12 x Year)
Para Ti readers:
The fashion and beauty magazine that
captivates its female audiences
The most read fashion and beauty magazine in Argentina*, Para Ti is a unique point of
reference for the modern, professional and independent woman. Offering a wide variety
of topics from glamorous fashion productions with the trends of the moment, beauty
guides, health reports and current interviews, Para Ti’s editions are filled with pages and
pages of colorful fashion and beauty images and interesting articles.
Editorial Breakdown
Para Ti is renowned for being a source of authority on fashion and beauty, while also
addressing current issues relevant to the modern woman. Its oversized format includes
highly engaging full page images, followed by well-written articles. This powerful
combination is what drives its loyal readers to continue coming back for more!
Fashion Trends Personalities Culture & Art Beauty *Source: TGI Latina 2010 wave I+2009 wave II
Source: Publisher’s Estimate, 2010
30%
20%
20%
15%
15%
• Like changing brands often, to get
variety and try things out
• Believe it is worth paying a little
more for good quality beauty products
• Really enjoy any kind of shopping
• Try to keep up to date with changing
styles and fashions
• Enjoy entertaining people in their home
• When they see a new brand, they often
buy it to see what it’s like
• Are always looking for new ideas to
improve their homes
Source: TGI Latina 2010 wave I+2009 wave II
2 PAGE SPREAD
Trim Size – 17.559 x 11.811
Bleed Size – 17.9527 x 12.2047
Non-Bleed Size – 17.059 x 11.311
1/2 PAGE HORIZONTAL
Trim Size – 8.7795 x 5.9055
Bleed Size – 9.1732 x 6.2992
Non-Bleed Size – 8.2795 x 5.4055
1/2 PAGE VERTICAL
Trim Size – 4.3898 x 11.811
Bleed Size – 4.7835 x 12.2047
Non-Bleed Size – 3.8898 x 11.311
1/3 PAGE VERTICAL
Trim Size – 2.9265 x 11.811
Bleed Size – 3.3202 x 12.2047
Non-Bleed Size – 2.4265 x 11.311
Demographics
GENDER
Female
Male
91%
9%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
25%
20%
15%
14%
13%
13%
30
Rates and Audience
Marital Status
Married
Not Married
23%
77%
Argentina
Chile
Employment Status
Employed
Other
80%
20%
Home Ownership
Own
Rent
77%
23%
71%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Audience FP4C 1X Rate
315,000*
63,704**
$12,500
$4,380
378,704
$16,880
*Audience: TGI Latina 2010 wave I+2009 wave II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
women’s
title in
argentina
AD Sizes
Children in HH
% of Readers with Children
under 18 in HH
Edition
15%
39%
46%
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size – 8.7795 x 11.811
Bleed Size – 9.1732 x 12.2047
Non-Bleed Size – 8.2795 x 11.311
Source: TGI Latina 2010 wave I+2009 wave II
Psychographics
Argentina – Year Established: 1922 • Frequency: Weekly (52 x Year)
Chile – Year Established: 2005 • Frequency: Monthly (12 x Year)
Para Ti readers:
The fashion and beauty magazine that
captivates its female audiences
The most read fashion and beauty magazine in Argentina*, Para Ti is a unique point of
reference for the modern, professional and independent woman. Offering a wide variety
of topics from glamorous fashion productions with the trends of the moment, beauty
guides, health reports and current interviews, Para Ti’s editions are filled with pages and
pages of colorful fashion and beauty images and interesting articles.
Editorial Breakdown
Para Ti is renowned for being a source of authority on fashion and beauty, while also
addressing current issues relevant to the modern woman. Its oversized format includes
highly engaging full page images, followed by well-written articles. This powerful
combination is what drives its loyal readers to continue coming back for more!
Fashion Trends Personalities Culture & Art Beauty *Source: TGI Latina 2010 wave I+2009 wave II
Source: Publisher’s Estimate, 2010
30%
20%
20%
15%
15%
• Like changing brands often, to get
variety and try things out
• Believe it is worth paying a little
more for good quality beauty products
• Really enjoy any kind of shopping
• Try to keep up to date with changing
styles and fashions
• Enjoy entertaining people in their home
• When they see a new brand, they often
buy it to see what it’s like
• Are always looking for new ideas to
improve their homes
Source: TGI Latina 2010 wave I+2009 wave II
2 PAGE SPREAD
Trim Size – 17.559 x 11.811
Bleed Size – 17.9527 x 12.2047
Non-Bleed Size – 17.059 x 11.311
1/2 PAGE HORIZONTAL
Trim Size – 8.7795 x 5.9055
Bleed Size – 9.1732 x 6.2992
Non-Bleed Size – 8.2795 x 5.4055
1/2 PAGE VERTICAL
Trim Size – 4.3898 x 11.811
Bleed Size – 4.7835 x 12.2047
Non-Bleed Size – 3.8898 x 11.311
1/3 PAGE VERTICAL
Trim Size – 2.9265 x 11.811
Bleed Size – 3.3202 x 12.2047
Non-Bleed Size – 2.4265 x 11.311
Rates and Audience
Demographics
GENDER
Female
Male
Age
Central America – Year Established: 2007 • Frequency: Monthly (18 x Year)
Colombia – Year Established: 1990 • Frequency: Bi-weekly (26 x Year)
Dominican Republic & Puerto Rico – Year Established: 2008 • Frequency: Bi-weekly
(24 x Year)
Ecuador – Year Established: 2006 • Frequency: Monthly (12 x Year)
Mexico – Year Established: 1979 • Frequency: Weekly (52 x Year)
U.S. Hispanic & Venezuela – Year Established: 1982 • Frequency: Monthly (12 x Year)
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
The most established
entertainment source
on Latin show business
and its stars for the Latin
American market
Since its launch in Mexico 33 years ago,
TVyNovelas has become the most read
entertainment magazine in Latin America.*
It is one of the most popular entertainment
brands and the go-to source for any
information regarding the most beloved
stars in the Spanish-speaking Americas.
TVyNovelas is the only magazine to set
itself apart from the rest by leveraging
Televisa’s vast pool of entertainment talent
to report the latest in Latin show business
and its stars. As the first to know and
report what’s going on in your favorite
soap opera and what the latest scandals
are, TVyNovelas does not hold back. It
offers the gossip the audiences crave in
a fun and colorful matter with exclusive
images and content. Capturing exciting
moments and dishing out hidden secrets,
this must have entertainment publication
has won the hearts of its loyal readers.
Through its extensive coverage on
telenovelas, one of Latin American’s hottest
passion points, TVyNovelas provides an
unmatched connection to its readers and
advertisers alike.
Source: TGI Latina 2010 wave I+2009 wave II
Source: Publisher’s Estimate, 2010
Married
Not Married
Employment Status
Employed
Other
Home Ownership
Own
Rent
47%
15%
10%
10%
10%
5%
3%
19%
16%
24%
24%
12%
5%
31
37%
63%
Edition
Audience
Central America
796,470*
Colombia
1,100,000*
Dominican Republic
81,420**
Ecuador
71,000*
Mexico
3,485,000*
Puerto Rico
297,000*
U.S. Hispanic
2,617,000*
Venezuela
33,000*
8,480,890
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
FP4C 1X Rate
$3,460
$6,420
$1,300
$1,430
$19,690
$2,750
$29,800
$4,030
#1 most
read
title in
Latin
America
$68,880
*Audience: TGI Latina 2010 Wave I + 2009 Wave II; TGI Puerto Rico 2010-I; EGM
Costa Rica and Guatemala 2009- II; Simmons NCS/NHCS Winter 2010
**Audience based on internal Televisa Publishing + Digital estimates
Psychographics
82%
18%
TVyNovelas readers:
• Magazines are their main source
of entertainment
• Like to stand out in a crowd
• Spend a lot of money on toiletries
and cosmetics for personal use
• Consider themselves to be
creative people
• Really enjoy cooking
• Often buy products on impulse
• Are regular cinema goers
66%
34%
Children in HH
% of Readers with Children
under 18 in HH
81%
10%
20%
70%
Source: TGI Latina 2010 wave I+2009 wave II
Source: TGI Latina 2010 wave I+2009 wave II
AD Sizes
In inches—indicated in width by height. Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
US Hispanic / Puerto Rico /
Dominican Republic / Venezuela
Central America / Colombia /
Ecuador
Full Page
FULL PAGE
Mexico
FULL PAGE
Trim Size - 7.75 x 10.5
Bleed Size - 8 x 10.75
Non-Bleed Size - 7.25 x 10
Trim Size – 7.9921 x 10.8268
Bleed Size – 8.2421 x 11.0768
Non-Bleed Size – 7.4921 x 10.3268
Trim Size – 7.7559 x 10.8268
Bleed Size – 8.0059 x 11.0768
Non-Bleed – 7.2559 x 10.3268
2 Page Spread
2 PAGE SPREAD
2 PAGE SPREAD
1/2 Page Horizontal
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
1/2 Page Vertical
1/2 PAGE VERTICAL
1/2 PAGE VERTICAL
1/3 Page Vertical
1/3 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim Size - 15.5 x 10.5
Bleed Size - 15.75 x 10.75
Non-Bleed Size - 15 x 10
Trim Size - 7.75 x 5.25
Bleed Size - 8 x 5.5
Non-Bleed Size - 7.25 x 4.75
Editorial Breakdown
General Entretainment Exclusives Soap Operas News Fashion and Beauty Home and Health Cooking Marital Status
71%
29%
Trim Size - 3.875 x 10.5
Bleed Size - 4.125 x 10.75
Non-Bleed Size - 3.375 x 10
Trim Size - 2.583 x 10.5
Bleed Size - 2.833 x 10.75
Non-Bleed Size - 2.083 x 10
Trim Size – 15.9842 x 10.8268
Bleed Size – 16.2342 x 11.0768
Non-Bleed Size – 15.4842 x 10.3268
Trim Size – 7.9921 x 5.4134
Bleed Size – 8.2421 x 5.6634
Non-Bleed Size – 7.4921 x 4.9134
Trim Size – 3.9961 x 10.8268
Bleed Size – 4.2461 x 11.0768
Non-Bleed Size – 3.4961 x 10.3268
Trim Size – 2.664 x 10.8268
Bleed Size – 2.914 x 11.0768
Non-Bleed Size – 2.164 x 10.3268
Trim Size – 15.5118 x 10.8268
Bleed Size – 15.7618 x 11.0768
Non-Bleed – 15.0118 x 10.3268
Trim Size – 7.7559 x 5.4134
Bleed Size – 8.0059 x 5.6634
Non-Bleed – 7.2559 x 4.9134
Trim Size – 3.878 x 10. 8268
Bleed Size – 4.128 x 11.0768
Non-Bleed – 3.378 x 10.3268
Trim Size – 2.5853 x 10. 8268
Bleed Size – 2.8353 x 11.0768
Non-Bleed – 2.0853 x 10.3268
Rates and Audience
Demographics
GENDER
Female
Male
Age
Central America – Year Established: 2007 • Frequency: Monthly (18 x Year)
Colombia – Year Established: 1990 • Frequency: Bi-weekly (26 x Year)
Dominican Republic & Puerto Rico – Year Established: 2008 • Frequency: Bi-weekly
(24 x Year)
Ecuador – Year Established: 2006 • Frequency: Monthly (12 x Year)
Mexico – Year Established: 1979 • Frequency: Weekly (52 x Year)
U.S. Hispanic & Venezuela – Year Established: 1982 • Frequency: Monthly (12 x Year)
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
The most established
entertainment source
on Latin show business
and its stars for the Latin
American market
Since its launch in Mexico 33 years ago,
TVyNovelas has become the most read
entertainment magazine in Latin America.*
It is one of the most popular entertainment
brands and the go-to source for any
information regarding the most beloved
stars in the Spanish-speaking Americas.
TVyNovelas is the only magazine to set
itself apart from the rest by leveraging
Televisa’s vast pool of entertainment talent
to report the latest in Latin show business
and its stars. As the first to know and
report what’s going on in your favorite
soap opera and what the latest scandals
are, TVyNovelas does not hold back. It
offers the gossip the audiences crave in
a fun and colorful matter with exclusive
images and content. Capturing exciting
moments and dishing out hidden secrets,
this must have entertainment publication
has won the hearts of its loyal readers.
Through its extensive coverage on
telenovelas, one of Latin American’s hottest
passion points, TVyNovelas provides an
unmatched connection to its readers and
advertisers alike.
Source: TGI Latina 2010 wave I+2009 wave II
Source: Publisher’s Estimate, 2010
Married
Not Married
Employment Status
Employed
Other
Home Ownership
Own
Rent
47%
15%
10%
10%
10%
5%
3%
19%
16%
24%
24%
12%
5%
31
37%
63%
Edition
Audience
Central America
796,470*
Colombia
1,100,000*
Dominican Republic
81,420**
Ecuador
71,000*
Mexico
3,485,000*
Puerto Rico
297,000*
U.S. Hispanic
2,617,000*
Venezuela
33,000*
8,480,890
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
FP4C 1X Rate
$3,460
$6,420
$1,300
$1,430
$19,690
$2,750
$29,800
$4,030
#1 most
read
title in
Latin
America
$68,880
*Audience: TGI Latina 2010 Wave I + 2009 Wave II; TGI Puerto Rico 2010-I; EGM
Costa Rica and Guatemala 2009- II; Simmons NCS/NHCS Winter 2010
**Audience based on internal Televisa Publishing + Digital estimates
Psychographics
82%
18%
TVyNovelas readers:
• Magazines are their main source
of entertainment
• Like to stand out in a crowd
• Spend a lot of money on toiletries
and cosmetics for personal use
• Consider themselves to be
creative people
• Really enjoy cooking
• Often buy products on impulse
• Are regular cinema goers
66%
34%
Children in HH
% of Readers with Children
under 18 in HH
81%
10%
20%
70%
Source: TGI Latina 2010 wave I+2009 wave II
Source: TGI Latina 2010 wave I+2009 wave II
AD Sizes
In inches—indicated in width by height. Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
US Hispanic / Puerto Rico /
Dominican Republic / Venezuela
Central America / Colombia /
Ecuador
Full Page
FULL PAGE
Mexico
FULL PAGE
Trim Size - 7.75 x 10.5
Bleed Size - 8 x 10.75
Non-Bleed Size - 7.25 x 10
Trim Size – 7.9921 x 10.8268
Bleed Size – 8.2421 x 11.0768
Non-Bleed Size – 7.4921 x 10.3268
Trim Size – 7.7559 x 10.8268
Bleed Size – 8.0059 x 11.0768
Non-Bleed – 7.2559 x 10.3268
2 Page Spread
2 PAGE SPREAD
2 PAGE SPREAD
1/2 Page Horizontal
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
1/2 Page Vertical
1/2 PAGE VERTICAL
1/2 PAGE VERTICAL
1/3 Page Vertical
1/3 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim Size - 15.5 x 10.5
Bleed Size - 15.75 x 10.75
Non-Bleed Size - 15 x 10
Trim Size - 7.75 x 5.25
Bleed Size - 8 x 5.5
Non-Bleed Size - 7.25 x 4.75
Editorial Breakdown
General Entretainment Exclusives Soap Operas News Fashion and Beauty Home and Health Cooking Marital Status
71%
29%
Trim Size - 3.875 x 10.5
Bleed Size - 4.125 x 10.75
Non-Bleed Size - 3.375 x 10
Trim Size - 2.583 x 10.5
Bleed Size - 2.833 x 10.75
Non-Bleed Size - 2.083 x 10
Trim Size – 15.9842 x 10.8268
Bleed Size – 16.2342 x 11.0768
Non-Bleed Size – 15.4842 x 10.3268
Trim Size – 7.9921 x 5.4134
Bleed Size – 8.2421 x 5.6634
Non-Bleed Size – 7.4921 x 4.9134
Trim Size – 3.9961 x 10.8268
Bleed Size – 4.2461 x 11.0768
Non-Bleed Size – 3.4961 x 10.3268
Trim Size – 2.664 x 10.8268
Bleed Size – 2.914 x 11.0768
Non-Bleed Size – 2.164 x 10.3268
Trim Size – 15.5118 x 10.8268
Bleed Size – 15.7618 x 11.0768
Non-Bleed – 15.0118 x 10.3268
Trim Size – 7.7559 x 5.4134
Bleed Size – 8.0059 x 5.6634
Non-Bleed – 7.2559 x 4.9134
Trim Size – 3.878 x 10. 8268
Bleed Size – 4.128 x 11.0768
Non-Bleed – 3.378 x 10.3268
Trim Size – 2.5853 x 10. 8268
Bleed Size – 2.8353 x 11.0768
Non-Bleed – 2.0853 x 10.3268
Lifestyle
Lifestyle
Lifestyle
Lifestyle
Demographics
AD Sizes
GENDER
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Female
Male
67%
33%
Chile / Mexico / Venezuela
Age
20 - 34
35 - 54
55 - 64
Avg Age
Chile – Year Established: 1993 • Frequency: Bi-weekly (26 x Year)
Colombia – Year Established: 2003 • Frequency: Bi-weekly (24 x Year)
Ecuador – Year Established: 2002 • Frequency: Monthly (12 x Year)
Mexico – Year Established: 2002 • Frequency: Bi-weekly (16 x Year)
Peru – Year Established: 2007 • Frequency: Bi-weekly (25 x Year)
Puerto Rico – Year Established: 1990 (Re-launch 2007) Frequency: Monthly (12 x Year)
Venezuela – Year Established: 2007 • Frequency: Monthly (12 x Year)
Full Page
53%
43%
4%
36
Trim Size – 10.2362 x 12.1654
Bleed Size – 10.4862 x 12.4154
Non-Bleed Size – 9.7362 x 11.6654
2 Page Spread
Trim Size – 20.4724 x 12.1654
Bleed Size – 20.7224 x 12.4154
Non-Bleed Size – 19.9724 x 11.6654
Marital Status
Married
Not Married
37%
63%
The leading
upscale lifestyle
and social magazine
in Latin America
Home Ownership
The CARAS brand has developed into one
of the strongest available in Latin America
when it comes to general interest and
lifestyle publications. From the island of
Puerto Rico, to Colombia, Mexico, Chile,
Ecuador, Peru and Venezuela, CARAS has
remained the local lifestyle publication
preferred by upscale Latin American
society. Its rich mix of photos, articles
and exclusive interviews have made it
a tradition amongst this sector.
Employment Situation
While similar in nature, each of the seven
editions is created locally to suit the
particular needs of its national audience,
covering local lifestyle, social events,
fashion, real estate and more. A proven
success, CARAS has quickly become the
most read lifestyle magazine across Latin
America.* With an appealing layout and
large format that represents the elegance
of its target market, CARAS is the brand
that reflects the exciting and trend-setting
elements of upscale Latin America.
Source: TGI Latina 2010 wave I+2009 wave II
Editorial Breakdown
Lifestyle Fashion and Beauty Social Happenings Travel/Destinations Source: Publisher’s Estimate, 2010
50%
20%
20%
10%
Own
Rent
Colombia
Full Page
74%
26%
Employment Status
Employed
Other
90%
10%
Owner/Upper Management
Middle/Lower Management
Other
44%
34%
22%
Socioeconomic Status
Upper Class/Upper Middle Class 100%
Children in HH
% of Readers with Children
under 18 in HH
71%
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
Trim Size – 10 x 13
Bleed Size – 10.25 x 13.25
Non-Bleed – 9.6063 x 12.5984
Psychographics
CARAS readers:
Chile
Colombia
Ecuador
Mexico
Peru
Puerto Rico Venezuela
Ecuador
Source: TGI Latina 2010 wave I+2009 wave II
Full Page
1,048,000
$7,740
$6,370
$2,000
$16,270
$3,500
$7,500
$3,480
$46,860
*Audience: TGI Latina 2010 wave I+2009 wave II; TGI Puerto Rico 2010-I
**Audience based on internal Televisa Publishing + Digital estimates
Full Page
Trim Size – 9.6547 x 12.7953
Bleed Size – 9.8957 x 13.0453
Non-Bleed – 9.1457 x 12.2953
2 Page Spread
Trim Size – 19.2914 x 12.7953
Bleed Size – 19.5415 x 13.0453
Non-Bleed – 18.7914 x 12.2953
Peru
Trim Size – 9.7244 x 12.5984
Bleed Size – 9.9744 x 12.8484
Non-Bleed – 9.2244 x 12.0984
Audience FP4C 1X Rate
124,000*
360,000*
84,000**
201,000*
101,000*
70,000*
108,000**
Trim Size – 20 x 13
Bleed Size – 20.25 x 13.25
Non-Bleed – 19.2166 x 12.5984
• Want to get to the very top
in their career
• Are interested in the arts
• Keep up to date with changing
styles and fashions
• Like to pursue a life of challenge,
novelty and change
• Are willing to work as a volunteer
for a noble cause
• Believe it is always worth paying
extra for luxury goods
• Are interested in international events
Rates and Audience
Edition
2 Page Spread
#1 most
read
lifestyle
magazine
in Latin
America
2 Page Spread
Trim Size – 19.4488 x 12.5984
Bleed Size – 19.6988 x 12.8484
Non-Bleed – 18.9488 x 12.0984
Puerto Rico
Full Page
Trim Size – 9.45 x 12.16
Bleed Size – 9.95 x 12.66
Non-Bleed – 8.95 x 11.66
2 Page Spread
Trim Size – 18.9 x 12.16
Bleed Size – 19.4 x 12.66
Non-Bleed – 18.4 x 11.66
Demographics
AD Sizes
GENDER
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Female
Male
67%
33%
Chile / Mexico / Venezuela
Age
20 - 34
35 - 54
55 - 64
Avg Age
Chile – Year Established: 1993 • Frequency: Bi-weekly (26 x Year)
Colombia – Year Established: 2003 • Frequency: Bi-weekly (24 x Year)
Ecuador – Year Established: 2002 • Frequency: Monthly (12 x Year)
Mexico – Year Established: 2002 • Frequency: Bi-weekly (16 x Year)
Peru – Year Established: 2007 • Frequency: Bi-weekly (25 x Year)
Puerto Rico – Year Established: 1990 (Re-launch 2007) Frequency: Monthly (12 x Year)
Venezuela – Year Established: 2007 • Frequency: Monthly (12 x Year)
Full Page
53%
43%
4%
36
Trim Size – 10.2362 x 12.1654
Bleed Size – 10.4862 x 12.4154
Non-Bleed Size – 9.7362 x 11.6654
2 Page Spread
Trim Size – 20.4724 x 12.1654
Bleed Size – 20.7224 x 12.4154
Non-Bleed Size – 19.9724 x 11.6654
Marital Status
Married
Not Married
37%
63%
The leading
upscale lifestyle
and social magazine
in Latin America
Home Ownership
The CARAS brand has developed into one
of the strongest available in Latin America
when it comes to general interest and
lifestyle publications. From the island of
Puerto Rico, to Colombia, Mexico, Chile,
Ecuador, Peru and Venezuela, CARAS has
remained the local lifestyle publication
preferred by upscale Latin American
society. Its rich mix of photos, articles
and exclusive interviews have made it
a tradition amongst this sector.
Employment Situation
While similar in nature, each of the seven
editions is created locally to suit the
particular needs of its national audience,
covering local lifestyle, social events,
fashion, real estate and more. A proven
success, CARAS has quickly become the
most read lifestyle magazine across Latin
America.* With an appealing layout and
large format that represents the elegance
of its target market, CARAS is the brand
that reflects the exciting and trend-setting
elements of upscale Latin America.
Source: TGI Latina 2010 wave I+2009 wave II
Editorial Breakdown
Lifestyle Fashion and Beauty Social Happenings Travel/Destinations Source: Publisher’s Estimate, 2010
50%
20%
20%
10%
Own
Rent
Colombia
Full Page
74%
26%
Employment Status
Employed
Other
90%
10%
Owner/Upper Management
Middle/Lower Management
Other
44%
34%
22%
Socioeconomic Status
Upper Class/Upper Middle Class 100%
Children in HH
% of Readers with Children
under 18 in HH
71%
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
Trim Size – 10 x 13
Bleed Size – 10.25 x 13.25
Non-Bleed – 9.6063 x 12.5984
Psychographics
CARAS readers:
Chile
Colombia
Ecuador
Mexico
Peru
Puerto Rico Venezuela
Ecuador
Source: TGI Latina 2010 wave I+2009 wave II
Full Page
1,048,000
$7,740
$6,370
$2,000
$16,270
$3,500
$7,500
$3,480
$46,860
*Audience: TGI Latina 2010 wave I+2009 wave II; TGI Puerto Rico 2010-I
**Audience based on internal Televisa Publishing + Digital estimates
Full Page
Trim Size – 9.6547 x 12.7953
Bleed Size – 9.8957 x 13.0453
Non-Bleed – 9.1457 x 12.2953
2 Page Spread
Trim Size – 19.2914 x 12.7953
Bleed Size – 19.5415 x 13.0453
Non-Bleed – 18.7914 x 12.2953
Peru
Trim Size – 9.7244 x 12.5984
Bleed Size – 9.9744 x 12.8484
Non-Bleed – 9.2244 x 12.0984
Audience FP4C 1X Rate
124,000*
360,000*
84,000**
201,000*
101,000*
70,000*
108,000**
Trim Size – 20 x 13
Bleed Size – 20.25 x 13.25
Non-Bleed – 19.2166 x 12.5984
• Want to get to the very top
in their career
• Are interested in the arts
• Keep up to date with changing
styles and fashions
• Like to pursue a life of challenge,
novelty and change
• Are willing to work as a volunteer
for a noble cause
• Believe it is always worth paying
extra for luxury goods
• Are interested in international events
Rates and Audience
Edition
2 Page Spread
#1 most
read
lifestyle
magazine
in Latin
America
2 Page Spread
Trim Size – 19.4488 x 12.5984
Bleed Size – 19.6988 x 12.8484
Non-Bleed – 18.9488 x 12.0984
Puerto Rico
Full Page
Trim Size – 9.45 x 12.16
Bleed Size – 9.95 x 12.66
Non-Bleed – 8.95 x 11.66
2 Page Spread
Trim Size – 18.9 x 12.16
Bleed Size – 19.4 x 12.66
Non-Bleed – 18.4 x 11.66
Demographics
GENDER
Female
Male
64%
36%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
7%
20%
21%
14%
20%
18%
37
Marital Status
Married
Not Married
32%
68%
Employment Status
Employed
Other
84%
16%
Home Ownership
Own
Rent
68%
32%
66%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Argentina – Year Established: 1965
Frequency: Weekly (52 x Year)
Colombia – Year Established: 2008
Frequency: Monthly (12 x Year)
Mexico – Year Established: 2007
Frequency: Monthly (12 x Year)
GENTE is a revolutionary magazine that generates up-to-date, high profile coverage
on the latest social events, celebrities, fashions and destinations. Bringing forth a new
and unique perspective, GENTE has quickly become a trusted source of information for
all those who enjoy following lifestyle trends. GENTE generates and sets the trends,
creates personalities and shows a never before seen side of the social arenas of
Argentina, Colombia and Mexico.
GENTE captivates its readers with its colorful pages and insights, and has established
itself as the definitive reference for lifestyle. GENTE provides an engaging and fresh
look, while touching its readers’ emotions through stories of war, peace, love, hope,
happiness, crises, celebrities, everyday people and more!
15%
39%
46%
Editorial Breakdown
Entertainment Social Happenings Current Events Source: Publisher’s Estimate, 2010
50%
35%
15%
Audience
FP4C 1X Rate
Argentina
Colombia
Mexico
687,000*
638,100**
67,765*
$14,840
$5,870
$15,680
1,392,865
$36,390
#1 most
read
title in
Argentina
AD Sizes
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 8.875 x 11.75
Bleed Size – 9.125 x 12
Non-Bleed Size – 8.375 x 11.25
Psychographics
2 PAGE SPREAD
Gente readers:
The lifestyle magazine that sets the
trends and defines the times!
Edition
*Audience: TGI Latina 2010 wave I+2009 wave II
**Audience based on internal Televisa Publishing + Digital estimates
Children in HH
% of Readers with Children
under 18 in HH
Rates and Audience
• Really enjoy any kind of shopping
• Like changing brands often, to get
variety and try things out
• Believe it is important to be well
informed about things
• Enjoy entertaining people at home
• Believe if at first you do not succeed
you must keep trying
• Are interested in other cultures
and countries
• Consider themselves to be creative
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 17.75 x 11.75
Bleed Size – 18 x 12
Non-Bleed Size – 17.25 x 11.25
1/2 PAGE HORIZONTAL
Trim Size – 8.875 x 5.875
Bleed Size – 9.125 x 6.125
Non-Bleed Size – 8.375 x 5.375
1/2 PAGE VERTICAL
Trim Size – 4.4375 x 11.75
Bleed Size – 4.6875 x 12
Non-Bleed Size – 3.9375 x 11.25
1/3 PAGE VERTICAL
Trim Size – 2.9583 x 11.75
Bleed Size – 3.2083 x 12
Non-Bleed Size – 2.4583 x 11.25
Demographics
GENDER
Female
Male
64%
36%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
7%
20%
21%
14%
20%
18%
37
Marital Status
Married
Not Married
32%
68%
Employment Status
Employed
Other
84%
16%
Home Ownership
Own
Rent
68%
32%
66%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Argentina – Year Established: 1965
Frequency: Weekly (52 x Year)
Colombia – Year Established: 2008
Frequency: Monthly (12 x Year)
Mexico – Year Established: 2007
Frequency: Monthly (12 x Year)
GENTE is a revolutionary magazine that generates up-to-date, high profile coverage
on the latest social events, celebrities, fashions and destinations. Bringing forth a new
and unique perspective, GENTE has quickly become a trusted source of information for
all those who enjoy following lifestyle trends. GENTE generates and sets the trends,
creates personalities and shows a never before seen side of the social arenas of
Argentina, Colombia and Mexico.
GENTE captivates its readers with its colorful pages and insights, and has established
itself as the definitive reference for lifestyle. GENTE provides an engaging and fresh
look, while touching its readers’ emotions through stories of war, peace, love, hope,
happiness, crises, celebrities, everyday people and more!
15%
39%
46%
Editorial Breakdown
Entertainment Social Happenings Current Events Source: Publisher’s Estimate, 2010
50%
35%
15%
Audience
FP4C 1X Rate
Argentina
Colombia
Mexico
687,000*
638,100**
67,765*
$14,840
$5,870
$15,680
1,392,865
$36,390
#1 most
read
title in
Argentina
AD Sizes
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 8.875 x 11.75
Bleed Size – 9.125 x 12
Non-Bleed Size – 8.375 x 11.25
Psychographics
2 PAGE SPREAD
Gente readers:
The lifestyle magazine that sets the
trends and defines the times!
Edition
*Audience: TGI Latina 2010 wave I+2009 wave II
**Audience based on internal Televisa Publishing + Digital estimates
Children in HH
% of Readers with Children
under 18 in HH
Rates and Audience
• Really enjoy any kind of shopping
• Like changing brands often, to get
variety and try things out
• Believe it is important to be well
informed about things
• Enjoy entertaining people at home
• Believe if at first you do not succeed
you must keep trying
• Are interested in other cultures
and countries
• Consider themselves to be creative
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 17.75 x 11.75
Bleed Size – 18 x 12
Non-Bleed Size – 17.25 x 11.25
1/2 PAGE HORIZONTAL
Trim Size – 8.875 x 5.875
Bleed Size – 9.125 x 6.125
Non-Bleed Size – 8.375 x 5.375
1/2 PAGE VERTICAL
Trim Size – 4.4375 x 11.75
Bleed Size – 4.6875 x 12
Non-Bleed Size – 3.9375 x 11.25
1/3 PAGE VERTICAL
Trim Size – 2.9583 x 11.75
Bleed Size – 3.2083 x 12
Non-Bleed Size – 2.4583 x 11.25
Demographics
Psychographics
GENDER
National Geographic Traveler readers:
Male
Female
55%
45%
Age
20 - 34
35 - 54
55 - 65
Avg Age
55%
37%
8%
36
Marital Status
Married
Not Married
42%
58%
• Believe comfort and service is worth
paying extra for when traveling
• Like to travel and learn about
exotic places
• Are interested in international events
• Enjoy eating foreign foods
• Are interested in other cultures
and countries
• Have a keen sense of adventure
• Love the idea of traveling abroad
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II,
Based on Prototype
Employment Status
Employed
Other
95%
5%
Employment Situation
Owner/Upper Management
Middle/Lower Management
Other
68%
23%
9%
Home Ownership
Own
Rent
73%
27%
Children in HH
% of Readers with Children
under 18 in HH
67%
Socioeconomic Status
Upper /Upper Middle Class
100%
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II,
Based on Prototype
The exclusive travel magazine that discovers
destinations and inspires travelers in Latin America
National Geographic Traveler celebrates journeys that are about place, experience, culture,
authenticity, living like the locals, and great photography. It makes a destination
between tourism and travel, and stresses inquisitive not acquisitive trips. With inspiring
narratives that make readers take trips, and solid service information to help them plan
those trips, National Geographic Traveler is a trusted source of authoritative information.
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size – 8.2677 x 10.8268
Bleed Size – 8.5177 x 11.0768
Non-Bleed Size – 7.7677 x 10.3268
2 PAGE SPREAD
Year Established: 2008 • Frequency: Monthly (10 x Year)
National Geographic Traveler is the only magazine that covers all travel, all the time. This
unique publication not only provides exclusive coverage of the most exciting and
impressive travel experiences, it also encourages adventurous travelers to go out and
explore the world. The editorial content found within the compelling pages of National
Geographic Traveler is devoted to the pursuit of leisure and cultural travel. For this reason,
readers across Latin America turn to National Geographic Traveler for the latest in where to
go, what to do, and tips on how to maximize their travel experiences.
AD Sizes
Editorial Breakdown
Mainstream Travel Destinations Adventure Travel Destinations Travel Tips Travel Trends Photographic Essays Source: Publisher’s Estimate, 2010
30%
30%
20%
15%
5%
Rates and Audience
Trim Size – 16.5354 x 10.8268
Bleed Size – 16.7854 x 11.0768
Non-Bleed Size – 16.0354 x 10.3268
Edition Audience FP4C 1X Rate
1/2 PAGE HORIZONTAL
Argentina
Chile
Colombia
Ecuador
Mexico
120,000*
48,000*
88,000*
80,000*
220,000*
$3,800
$3,590
$2,420
$2,640
$7,090
556,000
$19,540
*Audience based on internal Televisa Publishing + Digital estimates
Trim Size – 8.2677 x 5.4134
Bleed Size – 8.5177 x 5.6634
Non-Bleed Size – 7.7677 x 4.9134
1/2 PAGE VERTICAL
Trim Size – 4.1339 x 10.8268
Bleed Size – 4.3839 x 11.0768
Non-Bleed Size – 3.3639 x 10.3268
1/3 PAGE VERTICAL
Trim Size – 2.7559 x 10.8268
Bleed Size – 3.0059 x 11.0768
Non-Bleed Size – 2.2559 x 10.3268
Demographics
Psychographics
GENDER
National Geographic Traveler readers:
Male
Female
55%
45%
Age
20 - 34
35 - 54
55 - 65
Avg Age
55%
37%
8%
36
Marital Status
Married
Not Married
42%
58%
• Believe comfort and service is worth
paying extra for when traveling
• Like to travel and learn about
exotic places
• Are interested in international events
• Enjoy eating foreign foods
• Are interested in other cultures
and countries
• Have a keen sense of adventure
• Love the idea of traveling abroad
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II,
Based on Prototype
Employment Status
Employed
Other
95%
5%
Employment Situation
Owner/Upper Management
Middle/Lower Management
Other
68%
23%
9%
Home Ownership
Own
Rent
73%
27%
Children in HH
% of Readers with Children
under 18 in HH
67%
Socioeconomic Status
Upper /Upper Middle Class
100%
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II,
Based on Prototype
The exclusive travel magazine that discovers
destinations and inspires travelers in Latin America
National Geographic Traveler celebrates journeys that are about place, experience, culture,
authenticity, living like the locals, and great photography. It makes a destination
between tourism and travel, and stresses inquisitive not acquisitive trips. With inspiring
narratives that make readers take trips, and solid service information to help them plan
those trips, National Geographic Traveler is a trusted source of authoritative information.
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size – 8.2677 x 10.8268
Bleed Size – 8.5177 x 11.0768
Non-Bleed Size – 7.7677 x 10.3268
2 PAGE SPREAD
Year Established: 2008 • Frequency: Monthly (10 x Year)
National Geographic Traveler is the only magazine that covers all travel, all the time. This
unique publication not only provides exclusive coverage of the most exciting and
impressive travel experiences, it also encourages adventurous travelers to go out and
explore the world. The editorial content found within the compelling pages of National
Geographic Traveler is devoted to the pursuit of leisure and cultural travel. For this reason,
readers across Latin America turn to National Geographic Traveler for the latest in where to
go, what to do, and tips on how to maximize their travel experiences.
AD Sizes
Editorial Breakdown
Mainstream Travel Destinations Adventure Travel Destinations Travel Tips Travel Trends Photographic Essays Source: Publisher’s Estimate, 2010
30%
30%
20%
15%
5%
Rates and Audience
Trim Size – 16.5354 x 10.8268
Bleed Size – 16.7854 x 11.0768
Non-Bleed Size – 16.0354 x 10.3268
Edition Audience FP4C 1X Rate
1/2 PAGE HORIZONTAL
Argentina
Chile
Colombia
Ecuador
Mexico
120,000*
48,000*
88,000*
80,000*
220,000*
$3,800
$3,590
$2,420
$2,640
$7,090
556,000
$19,540
*Audience based on internal Televisa Publishing + Digital estimates
Trim Size – 8.2677 x 5.4134
Bleed Size – 8.5177 x 5.6634
Non-Bleed Size – 7.7677 x 4.9134
1/2 PAGE VERTICAL
Trim Size – 4.1339 x 10.8268
Bleed Size – 4.3839 x 11.0768
Non-Bleed Size – 3.3639 x 10.3268
1/3 PAGE VERTICAL
Trim Size – 2.7559 x 10.8268
Bleed Size – 3.0059 x 11.0768
Non-Bleed Size – 2.2559 x 10.3268
Men
Men
Men
Men
Demographics
GENDER
Male
Female
91%
9%
Age
20 - 34
35 - 54
55 - 64
Avg Age
57%
38%
5%
35
Marital Status
Married
Not Married
37%
63%
Employment Status
Employed
Other
96%
4%
Employment Situation
Owner/Upper Management
Middle/Lower Management
Other
81%
15%
4%
Socioeconomic Status
Upper Class/Upper
Middle Class
100%
The leading magazine for the curious
and confident Latin American man
Esquire is the most reputable men’s magazine in the world. With 75 years of experience
in the international market, Esquire is considered the pioneer of the men’s lifestyle
magazine. It has no limitations other than the imagination and intelligence of its writers
and editors. Esquire is less restricted and less predictable than any other magazine and
has as its single goal to thrill and challenge its reader giving them information about
the people, places, and things they need, and ought to know. Esquire’s audience is welleducated, urbane, and affluent—class, not mass. Its pages contain information on
lifestyle, power, politics, relationships, business and economics for the most influential
men in their respective social groups, attracting the intelligent man, who loves
challenges and has a great sense of humor.
As the magazine for Latin American men that provides excellence for all those that have
triumphed in any aspect of their lives, Esquire is regarded as the perfect magazine that
reflects its glamour on each page and in a wide array of topics. Only those that belong to
the ‘Esquire World’ will discover that not anyone can be a part of it.
Features
Fashion and Personal Style Entertainment and Culture Gadgets and Technology Source: Publisher’s Estimate, 2010
40%
30%
20%
10%
Esquire readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Believe a designer label improves
a person’s image
• Consider themselves experts when
it comes to new technology
• Believe in the importance of gaining
an increasing international perspective
in business
• Are very loyal to the brands they use
• Believe comfort and service is worth
paying extra for when traveling
• Believe it’s worth paying extra for
luxury goods
• Has a very good sense of style
Full Page
Trim Size – 7.992 x 10.827
Bleed Size – 8.242 x 11.077
Non-Bleed – 7.492 x 10.327
2 PAGE SPREAD
Trim Size – 15.984 x 10.827
Bleed Size – 16.234 x 11.077
Non-Bleed – 15.484 x 10.327
1/2 PAGE HORIZONTAL
Rates and Audience
Edition
Audience FP4C 1X Rate
1/2 PAGE VERTICAL
Central America
Dominican Republic Mexico
Puerto Rico
161,200*
45,200*
400,000*
100,000*
1/3 PAGE VERTICAL
Northern Cone
Colombia
Ecuador
Venezuela
Editorial Breakdown
AD Sizes
Trim Size – 7.992 x 5.414
Bleed Size – 8.242 x 5.664
Non-Bleed – 7.492 x 4.914
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
Frequency: Monthly (12 x Year)
Central America - Year Established: March 2009
Mexico - Year Established: 2008
Puerto Rico & Dominican Republic - Year Established: 2009
Regional Edition - Year Established: May 2009
Psychographics
Source: TGI Elite, 2009
$3,460
$1,800
$19,525
$3,500
Trim Size – 2.664 x 10.827
Bleed Size – 2.914 x 11.077
Non-Bleed – 2.164 x 10.327
72,000*
40,000*
72,000*
Southern Cone
Argentina
Chile
Peru
184,000*
$6,850
126,000*
$5,450
1,016,400
$40,585
48,000*
40,000*
38,000*
*Audience based on internal Televisa Publishing + Digital estimates
Trim Size – 3.996 x 10.827
Bleed Size – 4.246 x 11.077
Non-Bleed – 3.496 x 10.327
Demographics
GENDER
Male
Female
91%
9%
Age
20 - 34
35 - 54
55 - 64
Avg Age
57%
38%
5%
35
Marital Status
Married
Not Married
37%
63%
Employment Status
Employed
Other
96%
4%
Employment Situation
Owner/Upper Management
Middle/Lower Management
Other
81%
15%
4%
Socioeconomic Status
Upper Class/Upper
Middle Class
100%
The leading magazine for the curious
and confident Latin American man
Esquire is the most reputable men’s magazine in the world. With 75 years of experience
in the international market, Esquire is considered the pioneer of the men’s lifestyle
magazine. It has no limitations other than the imagination and intelligence of its writers
and editors. Esquire is less restricted and less predictable than any other magazine and
has as its single goal to thrill and challenge its reader giving them information about
the people, places, and things they need, and ought to know. Esquire’s audience is welleducated, urbane, and affluent—class, not mass. Its pages contain information on
lifestyle, power, politics, relationships, business and economics for the most influential
men in their respective social groups, attracting the intelligent man, who loves
challenges and has a great sense of humor.
As the magazine for Latin American men that provides excellence for all those that have
triumphed in any aspect of their lives, Esquire is regarded as the perfect magazine that
reflects its glamour on each page and in a wide array of topics. Only those that belong to
the ‘Esquire World’ will discover that not anyone can be a part of it.
Features
Fashion and Personal Style Entertainment and Culture Gadgets and Technology Source: Publisher’s Estimate, 2010
40%
30%
20%
10%
Esquire readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Believe a designer label improves
a person’s image
• Consider themselves experts when
it comes to new technology
• Believe in the importance of gaining
an increasing international perspective
in business
• Are very loyal to the brands they use
• Believe comfort and service is worth
paying extra for when traveling
• Believe it’s worth paying extra for
luxury goods
• Has a very good sense of style
Full Page
Trim Size – 7.992 x 10.827
Bleed Size – 8.242 x 11.077
Non-Bleed – 7.492 x 10.327
2 PAGE SPREAD
Trim Size – 15.984 x 10.827
Bleed Size – 16.234 x 11.077
Non-Bleed – 15.484 x 10.327
1/2 PAGE HORIZONTAL
Rates and Audience
Edition
Audience FP4C 1X Rate
1/2 PAGE VERTICAL
Central America
Dominican Republic Mexico
Puerto Rico
161,200*
45,200*
400,000*
100,000*
1/3 PAGE VERTICAL
Northern Cone
Colombia
Ecuador
Venezuela
Editorial Breakdown
AD Sizes
Trim Size – 7.992 x 5.414
Bleed Size – 8.242 x 5.664
Non-Bleed – 7.492 x 4.914
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
Frequency: Monthly (12 x Year)
Central America - Year Established: March 2009
Mexico - Year Established: 2008
Puerto Rico & Dominican Republic - Year Established: 2009
Regional Edition - Year Established: May 2009
Psychographics
Source: TGI Elite, 2009
$3,460
$1,800
$19,525
$3,500
Trim Size – 2.664 x 10.827
Bleed Size – 2.914 x 11.077
Non-Bleed – 2.164 x 10.327
72,000*
40,000*
72,000*
Southern Cone
Argentina
Chile
Peru
184,000*
$6,850
126,000*
$5,450
1,016,400
$40,585
48,000*
40,000*
38,000*
*Audience based on internal Televisa Publishing + Digital estimates
Trim Size – 3.996 x 10.827
Bleed Size – 4.246 x 11.077
Non-Bleed – 3.496 x 10.327
Demographics
GENDER
Male
Female
84%
16%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
7%
33%
35%
17%
6%
2%
29
Marital Status
Married
Not Married
19%
81%
Employment Status
Employed
Other
86%
14%
73%
27%
61%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Year Established: 1994 • Frequency: Monthly (12 x Year)
Men’s Health en español understands that to be healthy is to have soundness of body, mind
and soul. Published in partnership with Rodale Press, Men’s Health en español presents its
readers with advice on managing stress in the workplace, having successful careers,
eating healthy, keeping a positive mindset, balancing relationships, sex, love and tips
on looking (and feeling) their absolute best.
As the most read men’s lifestyle magazine in Latin America and reaching over 20 million
readers globally through its 39 international editions, Men’s Health en español has helped
impact the overall health and perspective in men’s lives worldwide.A guide to a healthier
and more fulfilled lifestyle, Men’s Health en español provides positive, practical information
that Latin American men can use to lead the lives they’ve always wanted.
*Source: TGI Latina 2010 wave I+2009 wave II
18%
40%
42%
Source: TGI Latina 2010 wave I+2009 wave II
The #1 source of information for and
about men in Latin America
Psychographics
Men’s Health en español readers:
Editorial Breakdown
Health Fitness Relationships Fashion Career Nutrition Lifestyle Other Source: Publisher’s Estimate, 2010
20%
20%
10%
10%
10%
10%
10%
10%
• Enjoy taking risks
• Like to stand out in a crowd
• Do some sport/exercise regularly
• Have a keen sense of adventure
• Keep up with technological advances
• Like to pursue a life of challenge,
novelty and change
• Would choose a car mainly on
the basis of its looks
Source: TGI Latina 2010 wave I+2009 wave II
Audience FP4C 1X Rate
Chile
14,000*
Dominican Republic 24,475**
Central America
61,702*
Colombia
32,700*
Ecuador
26,250**
Mexico
352,000*
Puerto Rico
16,000*
527,127
$3,120
$1,650
$3,460
$2,340
$2,420
$10,855
$3,000
$26,845
*Audience TGI Latina 2010 wave I+2009 wave II; TGI Puerto Rico 2010-I, EGM
Costa Rica + Guatemala 2009-II; EGM Colombia 2009-II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
men’s
lifestyle
title in
Latin
America
AD Sizes
Children in HH
% of Readers with Children
under 18 in HH
Edition
Home Ownership
Own
Rent
Rates and Audience
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size – 8 x 10.875
Bleed Size – 8.25 x 11.125
Non-Bleed – 7.5 x 10.375
2 Page Spread
Trim Size – 16 x 10.875
Bleed Size – 16.25 x 11.125
Non-Bleed – 15.5 x 10.375
1/2 Page Horizontal
Trim Size – 8 x 5.4375
Bleed Size – 8.25 x 5.6875
Non-Bleed – 7.5 x 4.9375
1/2 Page Vertical
Trim Size – 4 x 10.875
Bleed Size – 4.25 x 11.125
Non-Bleed – 3.5 x 10.375
1/3 Page Vertical
Trim Size – 2.667 x 10.875
Bleed Size – 2.916 x 11.125
Non-Bleed – 2.167 x 10.375
Demographics
GENDER
Male
Female
84%
16%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
7%
33%
35%
17%
6%
2%
29
Marital Status
Married
Not Married
19%
81%
Employment Status
Employed
Other
86%
14%
73%
27%
61%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Year Established: 1994 • Frequency: Monthly (12 x Year)
Men’s Health en español understands that to be healthy is to have soundness of body, mind
and soul. Published in partnership with Rodale Press, Men’s Health en español presents its
readers with advice on managing stress in the workplace, having successful careers,
eating healthy, keeping a positive mindset, balancing relationships, sex, love and tips
on looking (and feeling) their absolute best.
As the most read men’s lifestyle magazine in Latin America and reaching over 20 million
readers globally through its 39 international editions, Men’s Health en español has helped
impact the overall health and perspective in men’s lives worldwide.A guide to a healthier
and more fulfilled lifestyle, Men’s Health en español provides positive, practical information
that Latin American men can use to lead the lives they’ve always wanted.
*Source: TGI Latina 2010 wave I+2009 wave II
18%
40%
42%
Source: TGI Latina 2010 wave I+2009 wave II
The #1 source of information for and
about men in Latin America
Psychographics
Men’s Health en español readers:
Editorial Breakdown
Health Fitness Relationships Fashion Career Nutrition Lifestyle Other Source: Publisher’s Estimate, 2010
20%
20%
10%
10%
10%
10%
10%
10%
• Enjoy taking risks
• Like to stand out in a crowd
• Do some sport/exercise regularly
• Have a keen sense of adventure
• Keep up with technological advances
• Like to pursue a life of challenge,
novelty and change
• Would choose a car mainly on
the basis of its looks
Source: TGI Latina 2010 wave I+2009 wave II
Audience FP4C 1X Rate
Chile
14,000*
Dominican Republic 24,475**
Central America
61,702*
Colombia
32,700*
Ecuador
26,250**
Mexico
352,000*
Puerto Rico
16,000*
527,127
$3,120
$1,650
$3,460
$2,340
$2,420
$10,855
$3,000
$26,845
*Audience TGI Latina 2010 wave I+2009 wave II; TGI Puerto Rico 2010-I, EGM
Costa Rica + Guatemala 2009-II; EGM Colombia 2009-II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
men’s
lifestyle
title in
Latin
America
AD Sizes
Children in HH
% of Readers with Children
under 18 in HH
Edition
Home Ownership
Own
Rent
Rates and Audience
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size – 8 x 10.875
Bleed Size – 8.25 x 11.125
Non-Bleed – 7.5 x 10.375
2 Page Spread
Trim Size – 16 x 10.875
Bleed Size – 16.25 x 11.125
Non-Bleed – 15.5 x 10.375
1/2 Page Horizontal
Trim Size – 8 x 5.4375
Bleed Size – 8.25 x 5.6875
Non-Bleed – 7.5 x 4.9375
1/2 Page Vertical
Trim Size – 4 x 10.875
Bleed Size – 4.25 x 11.125
Non-Bleed – 3.5 x 10.375
1/3 Page Vertical
Trim Size – 2.667 x 10.875
Bleed Size – 2.916 x 11.125
Non-Bleed – 2.167 x 10.375
AD Sizes
Demographics
GENDER
Male
Female
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
80%
20%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
Full Page
6%
31%
49%
8%
5%
1%
28
Trim Size – 7.9921 x 10.8268
Bleed Size – 8.2421 x 11.0768
Non-Bleed Size – 7.4921 x 10.3268
2 PAGE SPREAD
Trim Size – 15.9842 x 10.8268
Bleed Size – 16.2342 x 11.0768
Non-Bleed Size – 15.4842 x 10.3268
Marital Status
Married
Not Married
34%
66%
1/2 PAGE HORIZONTAL
Trim Size – 7.9921 x 5.4134
Bleed Size – 8.2421 x 5.6634
Non-Bleed Size – 7.4921 x 4.9134
Employment Status
Employed
Other
88%
12%
Home Ownership
Own
Rent
45%
55%
Children in HH
% of Readers with Children
under 18 in HH
69%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
19%
60%
21%
Source: TGI Latina 2010 wave I+2009 wave II
Psychographics
Maxim en español readers:
• Like to try new drinks
• Are asked by advice by their friends
when buying electronic equipment
• Like to stand out in a crowd
• Enjoy taking risks
• Enjoy owning good quality things
• Are good at fixing things
• Like to enjoy life and not worry
about the future
Source: TGI Latina 2010 wave I+2009 wave II
Rates and Audience
Year Established: 2001 • Frequency: Monthly (12 x Year)
Edition
Giving Latin American men the tool
to live a daring and better lifestyle
Argentina
Central America
Dominican Republic
Mexico
Puerto Rico
With extensive knowledge of the vast range of male interests, Maxim en español covers it
all! It offers modern men what they need to live a better life, and have fun doing it. Both
the steamy imagery and the editorial pieces written with a tasteful blend of style and wit
have led this publication to its position as one of the most read men’s lifestyle magazines
in Latin America.*
Editorial Breakdown
From the latest in cars, technological developments and entertainment, to fashion,
sports, relationships and sex, this powerful content reaches every corner of the Latin
American man’s mind. The sexy Maxim women, a trademark of the publication, have
earned their place in the hearts of our readers through the attention-grabbing spreads
across its pages. With 10 years in the market, Maxim en español is the ideal lifestyle
magazine for the contemporary Latin American man.
Sex
Pop Culture
Fashion/Style
Technology
Sports
Other
* TGI Latina 2010 wave I+2009 wave II
Source: Publisher’s Estimate, 2010
40%
20%
10%
10%
10%
10%
Audience FP4C 1X Rate
58,000*
113,624*
20,800** 237,000*
40,000**
469,424
$4,320
$3,840
$1,250
$8,205
$3,000
$20,615
*Audience: TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica + Guatemala 2009-II
**Audience based on internal Televisa Publishing + Digital estimates
#2 most
read
men’s
lifestyle
title in
Latin
America
1/2 PAGE VERTICAL
Trim Size – 3.9961 x 10.8268
Bleed Size – 4.2461 x 11.0768
Non-Bleed Size – 3.4961 x 10.3268
1/3 PAGE VERTICAL
Trim Size – 2.664 x 10.8268
Bleed Size – 2.914 x 11.0768
Non-Bleed Size – 2.164 x 10.3268
Argentina
FULL PAGE
Trim Size – 8.2677 x 10.8268
Bleed Size – 8.5177 x 11.0768
Non-Bleed Size – 7.7677 x 10.3268
2 PAGE SPREAD
Trim Size – 16.5354 x 10.8268
Bleed Size – 16.7854 x 11.0768
Non-Bleed Size – 16.0354 x 10.3268
1/2 PAGE HORIZONTAL
Trim Size – 8.2677 x 5.4134
Bleed Size – 8.5177 x 5.6634
Non-Bleed Size – 7.7677 x 4.9134
1/2 PAGE VERTICAL
Trim Size – 4.1339 x 10.8268
Bleed Size – 4.3839 x 11.0768
Non-Bleed Size – 3.3639 x 10.3268
1/3 PAGE VERTICAL
Trim Size – 2.7559 x 10.8268
Bleed Size – 3.0059 x 11.0768
Non-Bleed Size – 2.2559 x 10.3268
AD Sizes
Demographics
GENDER
Male
Female
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
80%
20%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
Full Page
6%
31%
49%
8%
5%
1%
28
Trim Size – 7.9921 x 10.8268
Bleed Size – 8.2421 x 11.0768
Non-Bleed Size – 7.4921 x 10.3268
2 PAGE SPREAD
Trim Size – 15.9842 x 10.8268
Bleed Size – 16.2342 x 11.0768
Non-Bleed Size – 15.4842 x 10.3268
Marital Status
Married
Not Married
34%
66%
1/2 PAGE HORIZONTAL
Trim Size – 7.9921 x 5.4134
Bleed Size – 8.2421 x 5.6634
Non-Bleed Size – 7.4921 x 4.9134
Employment Status
Employed
Other
88%
12%
Home Ownership
Own
Rent
45%
55%
Children in HH
% of Readers with Children
under 18 in HH
69%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
19%
60%
21%
Source: TGI Latina 2010 wave I+2009 wave II
Psychographics
Maxim en español readers:
• Like to try new drinks
• Are asked by advice by their friends
when buying electronic equipment
• Like to stand out in a crowd
• Enjoy taking risks
• Enjoy owning good quality things
• Are good at fixing things
• Like to enjoy life and not worry
about the future
Source: TGI Latina 2010 wave I+2009 wave II
Rates and Audience
Year Established: 2001 • Frequency: Monthly (12 x Year)
Edition
Giving Latin American men the tool
to live a daring and better lifestyle
Argentina
Central America
Dominican Republic
Mexico
Puerto Rico
With extensive knowledge of the vast range of male interests, Maxim en español covers it
all! It offers modern men what they need to live a better life, and have fun doing it. Both
the steamy imagery and the editorial pieces written with a tasteful blend of style and wit
have led this publication to its position as one of the most read men’s lifestyle magazines
in Latin America.*
Editorial Breakdown
From the latest in cars, technological developments and entertainment, to fashion,
sports, relationships and sex, this powerful content reaches every corner of the Latin
American man’s mind. The sexy Maxim women, a trademark of the publication, have
earned their place in the hearts of our readers through the attention-grabbing spreads
across its pages. With 10 years in the market, Maxim en español is the ideal lifestyle
magazine for the contemporary Latin American man.
Sex
Pop Culture
Fashion/Style
Technology
Sports
Other
* TGI Latina 2010 wave I+2009 wave II
Source: Publisher’s Estimate, 2010
40%
20%
10%
10%
10%
10%
Audience FP4C 1X Rate
58,000*
113,624*
20,800** 237,000*
40,000**
469,424
$4,320
$3,840
$1,250
$8,205
$3,000
$20,615
*Audience: TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica + Guatemala 2009-II
**Audience based on internal Televisa Publishing + Digital estimates
#2 most
read
men’s
lifestyle
title in
Latin
America
1/2 PAGE VERTICAL
Trim Size – 3.9961 x 10.8268
Bleed Size – 4.2461 x 11.0768
Non-Bleed Size – 3.4961 x 10.3268
1/3 PAGE VERTICAL
Trim Size – 2.664 x 10.8268
Bleed Size – 2.914 x 11.0768
Non-Bleed Size – 2.164 x 10.3268
Argentina
FULL PAGE
Trim Size – 8.2677 x 10.8268
Bleed Size – 8.5177 x 11.0768
Non-Bleed Size – 7.7677 x 10.3268
2 PAGE SPREAD
Trim Size – 16.5354 x 10.8268
Bleed Size – 16.7854 x 11.0768
Non-Bleed Size – 16.0354 x 10.3268
1/2 PAGE HORIZONTAL
Trim Size – 8.2677 x 5.4134
Bleed Size – 8.5177 x 5.6634
Non-Bleed Size – 7.7677 x 4.9134
1/2 PAGE VERTICAL
Trim Size – 4.1339 x 10.8268
Bleed Size – 4.3839 x 11.0768
Non-Bleed Size – 3.3639 x 10.3268
1/3 PAGE VERTICAL
Trim Size – 2.7559 x 10.8268
Bleed Size – 3.0059 x 11.0768
Non-Bleed Size – 2.2559 x 10.3268
General Interest/Business
General Interest/Business
General Interest/Business
General Interest/Business
Intelligence for
the business elite
Colombia – Year Established: 2005 • Frequency: Bi-Weekly (26 x Year)
Mexico – Year Established: 2005 • Frequency: Bi-Weekly (26 x Year)
US Hispanic – Year Established: June 2010 • Frequency: Bi-Monthly (6 x Year)
Poder is a publication for Latin Americans
in power—and those who aspire to be.
It was conceived as a vehicle to provide
the Latin American corporate and
entrepreneurial communities with valuable
and reliable information. As a leading
business and lifestyle magazine in the
region, Poder is written for a global
audience of influential senior business
executives, political decision-makers and
entrepreneurs interested in current events
in both politics and business. Poder charts
the ascent of Latin Americans in all realms
of business, politics and entertainment,
while also reporting on their lifestyles.
Poder offers business news, profiles and
exclusive interviews with high-ranking
executives and political leaders, covering
topics of great concern as well as exposing
new issues impacting the world. Other
topics of interest featured in the magazine
include culture, travel, current events,
and all the other lifestyle tips that
successful businessmen need to succeed
in their professional and personal lives.
With specially themed signature issues
like “PODEROSOS”, Poder presents its
readers opportunities to expand
themselves personally and professionally.
Its innovative and comprehensive cutting
edge editorial coverage and exclusive
insider access on Latin America have made
it an influence in social,economic, political
and cultural arenas.
Demographics
AD Sizes
GENDER
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Male
Female
74%
26%
Full Page
Age
20-34
35-54
55-64
Avg Age
Marital Status
Married
Not Married
99%
1%
Employment Situation
Psychographics
Poder readers:
Upper Class/Upper Middle Class 100%
• Believe they need to gain an increasing
international perspective in business
• Believe a designer label improves
a person’s image
• Believe comfort and service is worth
paying extra for when traveling
• Believe it’s worth paying extra for
quality goods
• Give advice to friends and colleagues on financial matters
• Like others to think of them as
financially successful
• Would pay anything necessary for
good financial advice
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
TGI Latina 2010 wave I+2009 wave II
Owner /Upper Management
Middle/Lower Management
Other
54%
36%
10%
Home Ownership
Own
Rent
70%
30%
Children in HH
% of Readers with Children
under 18 in HH
48%
Socioeconomic Status
Rates and Audience
Edition
Audience FP4C 1X Rate
1,257,900
Trim Size – 8 x 5.4375
Bleed Size – 8.25 x 5.6875
Non-Bleed – 7.5 x 4.9375
1/2 Page Vertical
Trim Size – 4 x 10.875
Bleed Size – 4.25 x 11.125
Non-Bleed – 3.5 x 10.375
1/3 PAGE VERTICAL
Trim Size – 2.667 x 10.875
Bleed Size – 2.916 x 11.125
Non-Bleed – 2.167 x 10.375
US Edition
Full Page
Trim Size – 7.875 x 10.5
Bleed Size – 8.125 x 10.75
Non-Bleed Size – 7.375 x 10
2 Page Spread
$4,930
$8,210
$29,500
$42,640
*Audience: TGI Latina 2010 wave I+2009 wave II, Simmons NCS/
NHCS Winter 2010
Source: Publisher’s Estimate, 2010
Trim Size – 16 x 10.875
Bleed Size – 16.25 x 11.125
Non-Bleed – 15.5 x 10.375
1/2 Page Horizontal
Employed
Other
Business 35%
Entrepreneurship 25%
General Lifestyle & Entertainment 13%
Opinion 10%
Arts & Culture 8%
Travel 5%
Trade 2%
Health 2%
2 Page Spread
51%
49%
Employment Status
Colombia
148,000*
Mexico
65,900*
US Hispanic 1,044,000*
Editorial Breakdown
Trim Size – 8 x 10.875
Bleed Size – 8.25 x 11.125
Non-Bleed – 7.5 x 10.375
36%
56%
8%
39
Trim Size – 15.75 x 10.5
Bleed Size – 16 x 10.75
Non-Bleed Size – 15.25 x 10
1/2 Page Horizontal
Trim Size – 7.875 x 5.25
Bleed Size – 8.125 x 5.5
Non-Bleed Size – 7.375 x 4.75
1/3 Page Vertical
Trim Size – 2.625 x 10.5
Bleed Size – 2.875 x 10.75
Non-Bleed Size – 2.125 x 10
Intelligence for
the business elite
Colombia – Year Established: 2005 • Frequency: Bi-Weekly (26 x Year)
Mexico – Year Established: 2005 • Frequency: Bi-Weekly (26 x Year)
US Hispanic – Year Established: June 2010 • Frequency: Bi-Monthly (6 x Year)
Poder is a publication for Latin Americans
in power—and those who aspire to be.
It was conceived as a vehicle to provide
the Latin American corporate and
entrepreneurial communities with valuable
and reliable information. As a leading
business and lifestyle magazine in the
region, Poder is written for a global
audience of influential senior business
executives, political decision-makers and
entrepreneurs interested in current events
in both politics and business. Poder charts
the ascent of Latin Americans in all realms
of business, politics and entertainment,
while also reporting on their lifestyles.
Poder offers business news, profiles and
exclusive interviews with high-ranking
executives and political leaders, covering
topics of great concern as well as exposing
new issues impacting the world. Other
topics of interest featured in the magazine
include culture, travel, current events,
and all the other lifestyle tips that
successful businessmen need to succeed
in their professional and personal lives.
With specially themed signature issues
like “PODEROSOS”, Poder presents its
readers opportunities to expand
themselves personally and professionally.
Its innovative and comprehensive cutting
edge editorial coverage and exclusive
insider access on Latin America have made
it an influence in social,economic, political
and cultural arenas.
Demographics
AD Sizes
GENDER
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Male
Female
74%
26%
Full Page
Age
20-34
35-54
55-64
Avg Age
Marital Status
Married
Not Married
99%
1%
Employment Situation
Psychographics
Poder readers:
Upper Class/Upper Middle Class 100%
• Believe they need to gain an increasing
international perspective in business
• Believe a designer label improves
a person’s image
• Believe comfort and service is worth
paying extra for when traveling
• Believe it’s worth paying extra for
quality goods
• Give advice to friends and colleagues on financial matters
• Like others to think of them as
financially successful
• Would pay anything necessary for
good financial advice
Source: TGI Elite, TGI Latina 2010 wave I+2009 wave II
TGI Latina 2010 wave I+2009 wave II
Owner /Upper Management
Middle/Lower Management
Other
54%
36%
10%
Home Ownership
Own
Rent
70%
30%
Children in HH
% of Readers with Children
under 18 in HH
48%
Socioeconomic Status
Rates and Audience
Edition
Audience FP4C 1X Rate
1,257,900
Trim Size – 8 x 5.4375
Bleed Size – 8.25 x 5.6875
Non-Bleed – 7.5 x 4.9375
1/2 Page Vertical
Trim Size – 4 x 10.875
Bleed Size – 4.25 x 11.125
Non-Bleed – 3.5 x 10.375
1/3 PAGE VERTICAL
Trim Size – 2.667 x 10.875
Bleed Size – 2.916 x 11.125
Non-Bleed – 2.167 x 10.375
US Edition
Full Page
Trim Size – 7.875 x 10.5
Bleed Size – 8.125 x 10.75
Non-Bleed Size – 7.375 x 10
2 Page Spread
$4,930
$8,210
$29,500
$42,640
*Audience: TGI Latina 2010 wave I+2009 wave II, Simmons NCS/
NHCS Winter 2010
Source: Publisher’s Estimate, 2010
Trim Size – 16 x 10.875
Bleed Size – 16.25 x 11.125
Non-Bleed – 15.5 x 10.375
1/2 Page Horizontal
Employed
Other
Business 35%
Entrepreneurship 25%
General Lifestyle & Entertainment 13%
Opinion 10%
Arts & Culture 8%
Travel 5%
Trade 2%
Health 2%
2 Page Spread
51%
49%
Employment Status
Colombia
148,000*
Mexico
65,900*
US Hispanic 1,044,000*
Editorial Breakdown
Trim Size – 8 x 10.875
Bleed Size – 8.25 x 11.125
Non-Bleed – 7.5 x 10.375
36%
56%
8%
39
Trim Size – 15.75 x 10.5
Bleed Size – 16 x 10.75
Non-Bleed Size – 15.25 x 10
1/2 Page Horizontal
Trim Size – 7.875 x 5.25
Bleed Size – 8.125 x 5.5
Non-Bleed Size – 7.375 x 4.75
1/3 Page Vertical
Trim Size – 2.625 x 10.5
Bleed Size – 2.875 x 10.75
Non-Bleed Size – 2.125 x 10
Demographics
GENDER
Male
Female
64%
36%
Age
Under 18
18-24
25-34
35-44
45-54
55+
Avg Age
17%
21%
26%
14%
13%
9%
31
Marital Status
Married
Not Married
32%
68%
Employment Status
Employed
Other
Home Ownership
Own
Rent
83%
17%
73%
27%
Children in HH
% of Readers with Children
under 18 in HH
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Year Established: 1997 • Frequency: Monthly (12 x Year)
Empowering Latin Americans through the world’s
most quintessential cultural publication
Rates and Audience
Standing firmly as the world’s cultural leader, the National Geographic brand has
proudly brought its followers remarkable and astonishing coverage of the planet since
1888. Published under license with the National Geographic Society, the world’s largest
non-profit educational and scientific institution, National Geographic en español delves into
the depths of the world, exposing the beauty within, through its captivating images and
award winning editorial pieces. After 14 years in the market, National Geographic en español
remains firmly as one of the most read general interest magazine in Latin America.*
Source: TGI Latina 2010 wave I+2009 wave II
Edition
Editorial Breakdown
National Geographic en español superbly captures the essence of all world cultures, along
with the histories behind them, through the awe-inspiring pictures that are always in
abundance. This wide range of global themes has created a passion for knowledge
within its audience that continuously craves the new breathtaking content in each
edition. Through its engaging articles, National Geographic en español successfully educates
its adventurous, traveled, cultured and curious readers. Only a magazine recognized
around the world like National Geographic en español offers your brand a sophisticated,
globalized image amongst Latin Americans.
The World Technology Geography Nature and Environment Anthropology and Archaeology Exploration and Expeditions *Source: TGI Latina 2010 wave I+2009 wave II.
Source: Publisher’s Estimate, 2010
25%
15%
15%
15%
15%
15%
18%
37%
45%
AD Sizes
National Geographic en español readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Try to keep up with technological
advances
• Consider themselves interested
in the arts
• Enjoy eating foreign foods
• Feel financially secure
• Have a keen sense of adventure
• Are interested in other cultures
and countries
• Are interested in international events
Source: TGI Latina 2010 wave I+2009 wave II
3,157,052
Full Page
Trim Size – 6.875 x 10
Bleed Size – 7.125 x 10.25
Non-Bleed Size – 6.375 x 9.5
2 Page Spread
Trim Size – 13.75 x 10
Bleed Size – 14 x 10.25
Non-Bleed Size – 13.25 x 9.5
1/2 Page Horizontal
Audience FP4C 1X Rate
Argentina
52,000*
Central America
489,102*
Chile
67,000*
Colombia
151,000*
Dominican Republic 93,750**
Ecuador
112,500*
Mexico
771,000*
Peru
88,000*
Puerto Rico
36,700*
US Hispanic
1,296,000*
35%
Psychographics
$5,000
$3,140
$3,780
$3,490
$1,650
$2,310
$8,470
$2,700
$3,500
$4,000
$38,040
*Audience TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala
2009- II for Central America, US Simmons NCS/NHCS Winter 2010, TGI Puerto
Rico 2010- I
**Audience based on internal Televisa Publishing + Digital estimates
#2 most
read
general
interest
title in
Latin
America
#6 most
read title
in Latin
America
Trim Size – 6.875 x 5
Bleed Size – 7.125 x 5.25
Non-Bleed Size – 6.375 x 4.5
1/2 Page Vertical
Trim Size – 3.438 x 10
Bleed Size – 3.688 x 10.25
Non-Bleed Size – 2.938 x 9.5
Demographics
GENDER
Male
Female
64%
36%
Age
Under 18
18-24
25-34
35-44
45-54
55+
Avg Age
17%
21%
26%
14%
13%
9%
31
Marital Status
Married
Not Married
32%
68%
Employment Status
Employed
Other
Home Ownership
Own
Rent
83%
17%
73%
27%
Children in HH
% of Readers with Children
under 18 in HH
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Year Established: 1997 • Frequency: Monthly (12 x Year)
Empowering Latin Americans through the world’s
most quintessential cultural publication
Rates and Audience
Standing firmly as the world’s cultural leader, the National Geographic brand has
proudly brought its followers remarkable and astonishing coverage of the planet since
1888. Published under license with the National Geographic Society, the world’s largest
non-profit educational and scientific institution, National Geographic en español delves into
the depths of the world, exposing the beauty within, through its captivating images and
award winning editorial pieces. After 14 years in the market, National Geographic en español
remains firmly as one of the most read general interest magazine in Latin America.*
Source: TGI Latina 2010 wave I+2009 wave II
Edition
Editorial Breakdown
National Geographic en español superbly captures the essence of all world cultures, along
with the histories behind them, through the awe-inspiring pictures that are always in
abundance. This wide range of global themes has created a passion for knowledge
within its audience that continuously craves the new breathtaking content in each
edition. Through its engaging articles, National Geographic en español successfully educates
its adventurous, traveled, cultured and curious readers. Only a magazine recognized
around the world like National Geographic en español offers your brand a sophisticated,
globalized image amongst Latin Americans.
The World Technology Geography Nature and Environment Anthropology and Archaeology Exploration and Expeditions *Source: TGI Latina 2010 wave I+2009 wave II.
Source: Publisher’s Estimate, 2010
25%
15%
15%
15%
15%
15%
18%
37%
45%
AD Sizes
National Geographic en español readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Try to keep up with technological
advances
• Consider themselves interested
in the arts
• Enjoy eating foreign foods
• Feel financially secure
• Have a keen sense of adventure
• Are interested in other cultures
and countries
• Are interested in international events
Source: TGI Latina 2010 wave I+2009 wave II
3,157,052
Full Page
Trim Size – 6.875 x 10
Bleed Size – 7.125 x 10.25
Non-Bleed Size – 6.375 x 9.5
2 Page Spread
Trim Size – 13.75 x 10
Bleed Size – 14 x 10.25
Non-Bleed Size – 13.25 x 9.5
1/2 Page Horizontal
Audience FP4C 1X Rate
Argentina
52,000*
Central America
489,102*
Chile
67,000*
Colombia
151,000*
Dominican Republic 93,750**
Ecuador
112,500*
Mexico
771,000*
Peru
88,000*
Puerto Rico
36,700*
US Hispanic
1,296,000*
35%
Psychographics
$5,000
$3,140
$3,780
$3,490
$1,650
$2,310
$8,470
$2,700
$3,500
$4,000
$38,040
*Audience TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala
2009- II for Central America, US Simmons NCS/NHCS Winter 2010, TGI Puerto
Rico 2010- I
**Audience based on internal Televisa Publishing + Digital estimates
#2 most
read
general
interest
title in
Latin
America
#6 most
read title
in Latin
America
Trim Size – 6.875 x 5
Bleed Size – 7.125 x 5.25
Non-Bleed Size – 6.375 x 4.5
1/2 Page Vertical
Trim Size – 3.438 x 10
Bleed Size – 3.688 x 10.25
Non-Bleed Size – 2.938 x 9.5
Rates and Audience
Demographics
GENDER
Male
Female
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
Marital Status
Married
Not Married Employment Status
Employed
Other
Home Ownership
Own
Rent
62%
38%
14%
24%
23%
21%
13%
5%
31
Edition
Audience FP4C 1X Rate
Argentina
Chile
Colombia
Mexico
Puerto Rico
158,000*
78,000*
102,000*
1,771,000*
157,500**
$2,280
$3,400
$2,410
$12,075
$3,000
2,266,500
$23,165
*Audience based on TGI Latina 2010 Wave I + 2009 Wave II
**Audience based on internal Televisa Publishing + Digital estimates
31%
69%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
83%
17%
Muy Interesante readers:
• Try to keep up with technological
advances
• Are interested in other cultures
and countries
• Are worried about pollution and
congestion caused by cars
• Want to get to the very top
in their career
• Have a practical outlook on life
• Like to understand about nature
• Have a keen sense of adventure
73%
27%
71%
16%
64%
20%
Source: TGI Latina 2010 wave I+2009 wave II
Source: TGI Latina 2010 wave I+2009 wave II
AD Sizes
In inches—indicated in width by height. Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Colombia / Mexico / Puerto Rico Argentina
Full Page
Year Established: 1985 • Frequency: Monthly (12 x Year)
The ideal magazine for the curious mind
Muy Interesante successfully provides its readers with fascinating material and top of the
line coverage on scientific, technological, political and cultural themes, as well as events
taking place around the world. This general interest magazine covers relevant issues in
a simple, informative and entertaining way, attracting a worldly audience. Its editorial
content is invigorating and engaging, making it an ideal magazine for advertisers who
want to have an impact on reader’s minds.
Having positioned itself as a reliable source of information, Muy Interesante has made a
name for itself within the homes of many Latin American families. Its captivating
editorial content and its interactive charts and tables are appealing to individuals with
diverse interests. Muy Interesante covers concepts and explanations to the most frequent
questions—and those not so frequent. Given that its readers are driven by curiosity, it
comes to no surprise that Muy Interesante is second most read magazine in Latin America.*
Science
Technology
Curiosities
Anthropology
History
Medicine
Astronomy
Psychology
Archeology
Animals
*Source: TGI Latina 2010 Wave I + 2009 Wave II
Source: Publisher’s Estimate, 2010
20%
15%
10%
10%
10%
10%
10%
5%
5%
5%
FULL PAGE
Chile
FULL PAGE
Trim Size – 8.2677 x 10.8268
Bleed Size – 8.5177 x 11.0768
Non-Bleed Size – 7.7677 x 10.3268
Trim Size – 8.875 x 11.25
Bleed Size – 9.125 x 11.5
Non-Bleed Size – 8.375 x 10.75
Trim Size – 8.875 x 11.625
Bleed Size – 9.125 x 11.875
Non-Bleed Size – 8.375 x 11.125
2 PAGE SPREAD
2 PAGE SPREAD
2 PAGE SPREAD
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/2 PAGE VERTICAL
1/2 PAGE VERTICAL
1/3 PAGE VERTICAL
1/3 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim Size – 16.5354 x 10.8268
Bleed Size – 16.7854 x 11.0768
Non-Bleed Size – 16.0354 x 10.3268
Editorial Breakdown
#2 most read
title in Latin
America
Psychographics
Children in HH
% of Readers with Children
under 18 in HH
#1 most read
general
interest
title in Latin
America
Trim Size – 8.2677 x 5.4134
Bleed Size – 8.5177 x 5.6634
Non-Bleed Size – 7.7677 x 4.9134
Trim Size – 4.1339 x 10.8268
Bleed Size – 4.3839 x 11.0768
Non-Bleed Size – 3.3639 x 10.3268
Trim Size – 2.7559 x 10.8268
Bleed Size – 3.0059 x 11.0768
Non-Bleed Size – 2.2559 x 10.3268
Trim Size – 17.75 x 11.25
Bleed Size – 18 x 11.5
Non-Bleed Size – 17.25 x 10.75
Trim Size – 8.875 x 5.625
Bleed Size – 9.125 x 5.875
Non-Bleed Size – 8.375 x 5.125
Trim Size – 4.4375 x 11.25
Bleed Size – 4.6875 x 11.5
Non-Bleed Size – 3.9375 x 10.75
Trim Size – 2.9583 x 11.25
Bleed Size – 3.2083 x 11.5
Non-Bleed Size – 2.4583 x 10.75
Trim Size – 17.75 x 11.625
Bleed Size – 18 x 11.875
Non-Bleed Size – 17.25 x 11.125
Trim Size – 8.875 x 5.8125
Bleed Size – 9.125 x 6.0625
Non-Bleed Size – 8.375 x 5.3125
Trim Size – 4.4375 x 11.625
Bleed Size – 4.6875 x 11.875
Non-Bleed Size – 3.9375 x 11.125
Trim Size – 2.9583 x 11.625
Bleed Size – 3.2083 x 11.875
Non-Bleed Size – 2.4583 x 11.125
Rates and Audience
Demographics
GENDER
Male
Female
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
Marital Status
Married
Not Married Employment Status
Employed
Other
Home Ownership
Own
Rent
62%
38%
14%
24%
23%
21%
13%
5%
31
Edition
Audience FP4C 1X Rate
Argentina
Chile
Colombia
Mexico
Puerto Rico
158,000*
78,000*
102,000*
1,771,000*
157,500**
$2,280
$3,400
$2,410
$12,075
$3,000
2,266,500
$23,165
*Audience based on TGI Latina 2010 Wave I + 2009 Wave II
**Audience based on internal Televisa Publishing + Digital estimates
31%
69%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
83%
17%
Muy Interesante readers:
• Try to keep up with technological
advances
• Are interested in other cultures
and countries
• Are worried about pollution and
congestion caused by cars
• Want to get to the very top
in their career
• Have a practical outlook on life
• Like to understand about nature
• Have a keen sense of adventure
73%
27%
71%
16%
64%
20%
Source: TGI Latina 2010 wave I+2009 wave II
Source: TGI Latina 2010 wave I+2009 wave II
AD Sizes
In inches—indicated in width by height. Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Colombia / Mexico / Puerto Rico Argentina
Full Page
Year Established: 1985 • Frequency: Monthly (12 x Year)
The ideal magazine for the curious mind
Muy Interesante successfully provides its readers with fascinating material and top of the
line coverage on scientific, technological, political and cultural themes, as well as events
taking place around the world. This general interest magazine covers relevant issues in
a simple, informative and entertaining way, attracting a worldly audience. Its editorial
content is invigorating and engaging, making it an ideal magazine for advertisers who
want to have an impact on reader’s minds.
Having positioned itself as a reliable source of information, Muy Interesante has made a
name for itself within the homes of many Latin American families. Its captivating
editorial content and its interactive charts and tables are appealing to individuals with
diverse interests. Muy Interesante covers concepts and explanations to the most frequent
questions—and those not so frequent. Given that its readers are driven by curiosity, it
comes to no surprise that Muy Interesante is second most read magazine in Latin America.*
Science
Technology
Curiosities
Anthropology
History
Medicine
Astronomy
Psychology
Archeology
Animals
*Source: TGI Latina 2010 Wave I + 2009 Wave II
Source: Publisher’s Estimate, 2010
20%
15%
10%
10%
10%
10%
10%
5%
5%
5%
FULL PAGE
Chile
FULL PAGE
Trim Size – 8.2677 x 10.8268
Bleed Size – 8.5177 x 11.0768
Non-Bleed Size – 7.7677 x 10.3268
Trim Size – 8.875 x 11.25
Bleed Size – 9.125 x 11.5
Non-Bleed Size – 8.375 x 10.75
Trim Size – 8.875 x 11.625
Bleed Size – 9.125 x 11.875
Non-Bleed Size – 8.375 x 11.125
2 PAGE SPREAD
2 PAGE SPREAD
2 PAGE SPREAD
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/2 PAGE VERTICAL
1/2 PAGE VERTICAL
1/3 PAGE VERTICAL
1/3 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim Size – 16.5354 x 10.8268
Bleed Size – 16.7854 x 11.0768
Non-Bleed Size – 16.0354 x 10.3268
Editorial Breakdown
#2 most read
title in Latin
America
Psychographics
Children in HH
% of Readers with Children
under 18 in HH
#1 most read
general
interest
title in Latin
America
Trim Size – 8.2677 x 5.4134
Bleed Size – 8.5177 x 5.6634
Non-Bleed Size – 7.7677 x 4.9134
Trim Size – 4.1339 x 10.8268
Bleed Size – 4.3839 x 11.0768
Non-Bleed Size – 3.3639 x 10.3268
Trim Size – 2.7559 x 10.8268
Bleed Size – 3.0059 x 11.0768
Non-Bleed Size – 2.2559 x 10.3268
Trim Size – 17.75 x 11.25
Bleed Size – 18 x 11.5
Non-Bleed Size – 17.25 x 10.75
Trim Size – 8.875 x 5.625
Bleed Size – 9.125 x 5.875
Non-Bleed Size – 8.375 x 5.125
Trim Size – 4.4375 x 11.25
Bleed Size – 4.6875 x 11.5
Non-Bleed Size – 3.9375 x 10.75
Trim Size – 2.9583 x 11.25
Bleed Size – 3.2083 x 11.5
Non-Bleed Size – 2.4583 x 10.75
Trim Size – 17.75 x 11.625
Bleed Size – 18 x 11.875
Non-Bleed Size – 17.25 x 11.125
Trim Size – 8.875 x 5.8125
Bleed Size – 9.125 x 6.0625
Non-Bleed Size – 8.375 x 5.3125
Trim Size – 4.4375 x 11.625
Bleed Size – 4.6875 x 11.875
Non-Bleed Size – 3.9375 x 11.125
Trim Size – 2.9583 x 11.625
Bleed Size – 3.2083 x 11.875
Non-Bleed Size – 2.4583 x 11.125
Editorial Content
NEWS
The most relevant and current news about
technology such as conventions, product
launches, and trends.
CULTURAL GEEK
Information about this type of lifestyle,
including trends and values that
technology lovers share.
OPINION
Technology experts will provide thoughts
on the challenges and perspectives of
technology in different fields of action.
VIDEO GAMES
Detailed information and descriptions
about the video gaming world including
the new games, recommendations and
comparisons between game platforms.
LOS QUE ESTAN
Demographics
GENDER
Male
Female
70%
30%
Age
Under 18
18-24
25-34
35-44
45-54
55+
Avg Age
8%
28%
32%
15%
10%
7%
31
Marital Status
Married
Not Married
43%
57%
Employment Status
Employed
Other
Home Ownership
Own
Rent
71%
29%
Twitter Feed that follows users/institutions
that are considered experts in the
discussion of technology.
% of Readers with Children
under 18 in HH
TOP 10
Socioeconomic Status
Highlights about the top 10 most relevant
topics in Technology.
INTELLIGENT SOLUTIONS FOR
YOUR BUSINESS
Information on the latest in technology
that offer solutions to the small and
medium size businesses in smartphones,
PC, printers, laptops, software, etc.
Children in HH
36%
Upper Class
Upper Middle Class
Middle Class
15%
31%
54%
Source: TGI Latina 2010 wave I+2009 wave II, projected
using PC Magazine en español readers
Psychographics
AD Sizes
Tech and Bits readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Give their friends advice before buying
electronic equipment
• Are the first amongst their friends to get new electronic equipment
• Try to keep up with the latest
technological advances
• Enjoy taking risks
• Would pay anything for the electronic
product they really want
Source: TGI Latina 2010 wave I+2009 wave II, projected
using PC Magazine en español readers
Rates and Audience
Edition
Audience FP4C 1X Rate
Year Established: 2011
Frequency: Quarterly (March, June, September, and December 2011)
Central America
161,200*
Dominican Republic 45,200*
Mexico
400,000*
Puerto Rico
100,000*
The complete guide for the IT and consumer
electronics industry in Latin America
Northern Cone
Colombia
Ecuador
Venezuela
Launched in 2011, Tech and Bits provides a detailed analysis of the latest advances in the
world of technology for tech savvy entrepreneurs and small and medium size business
owners throughout Latin America. Information can be found on an array of topics
ranging from networks and websites, to reviews and analysis on new products. Published
by the same editors and editorial group as PC Magazine en español, Tech and Bits brings
credible and authoritative information on technology to influencers, early adopters,
and enthusiasts whose affinity and passion for technology is hardwired into their DNA.
Apart from the magazine, Tech and Bits is also an online destination providing daily news
briefs, blogs and opinion columns by experts in technology, delivering marketers with
a premium multi-platform environment to reach opinion leaders in technology.
86%
14%
Southern Cone
Argentina
Chile
Peru
$4,460
$1,800
$15,525
$3,500
72,000*
40,000*
72,000*
184,000*
48,000*
40,000*
38,000*
$7,850
126,000*
$5,450
1,016,400
$38,585
*Audience based on internal Televisa Publishing + Digital estimates
Full Page
Trim Size – 7.992 x 10.827
Bleed Size – 8.242 x 11.077
Non-Bleed – 7.492 x 10.327
2 Page Spread
Trim Size – 15.984 x 10.827
Bleed Size – 16.234 x 11.077
Non-Bleed – 15.484 x 10.327
1/2 Page Horizontal
Trim Size – 7.992 x 5.414
Bleed Size – 8.242 x 5.664
Non-Bleed – 7.492 x 4.914
1/2 Page Vertical
Trim Size – 3.996 x 10.827
Bleed Size – 4.246 x 11.077
Non-Bleed – 3.496 x 10.327
1/3 Page Vertical
Trim Size – 2.664 x 10.827
Bleed Size – 2.914 x 11.077
Non-Bleed – 2.164 x 10.327
Editorial Content
NEWS
The most relevant and current news about
technology such as conventions, product
launches, and trends.
CULTURAL GEEK
Information about this type of lifestyle,
including trends and values that
technology lovers share.
OPINION
Technology experts will provide thoughts
on the challenges and perspectives of
technology in different fields of action.
VIDEO GAMES
Detailed information and descriptions
about the video gaming world including
the new games, recommendations and
comparisons between game platforms.
LOS QUE ESTAN
Demographics
GENDER
Male
Female
70%
30%
Age
Under 18
18-24
25-34
35-44
45-54
55+
Avg Age
8%
28%
32%
15%
10%
7%
31
Marital Status
Married
Not Married
43%
57%
Employment Status
Employed
Other
Home Ownership
Own
Rent
71%
29%
Twitter Feed that follows users/institutions
that are considered experts in the
discussion of technology.
% of Readers with Children
under 18 in HH
TOP 10
Socioeconomic Status
Highlights about the top 10 most relevant
topics in Technology.
INTELLIGENT SOLUTIONS FOR
YOUR BUSINESS
Information on the latest in technology
that offer solutions to the small and
medium size businesses in smartphones,
PC, printers, laptops, software, etc.
Children in HH
36%
Upper Class
Upper Middle Class
Middle Class
15%
31%
54%
Source: TGI Latina 2010 wave I+2009 wave II, projected
using PC Magazine en español readers
Psychographics
AD Sizes
Tech and Bits readers:
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
• Give their friends advice before buying
electronic equipment
• Are the first amongst their friends to get new electronic equipment
• Try to keep up with the latest
technological advances
• Enjoy taking risks
• Would pay anything for the electronic
product they really want
Source: TGI Latina 2010 wave I+2009 wave II, projected
using PC Magazine en español readers
Rates and Audience
Edition
Audience FP4C 1X Rate
Year Established: 2011
Frequency: Quarterly (March, June, September, and December 2011)
Central America
161,200*
Dominican Republic 45,200*
Mexico
400,000*
Puerto Rico
100,000*
The complete guide for the IT and consumer
electronics industry in Latin America
Northern Cone
Colombia
Ecuador
Venezuela
Launched in 2011, Tech and Bits provides a detailed analysis of the latest advances in the
world of technology for tech savvy entrepreneurs and small and medium size business
owners throughout Latin America. Information can be found on an array of topics
ranging from networks and websites, to reviews and analysis on new products. Published
by the same editors and editorial group as PC Magazine en español, Tech and Bits brings
credible and authoritative information on technology to influencers, early adopters,
and enthusiasts whose affinity and passion for technology is hardwired into their DNA.
Apart from the magazine, Tech and Bits is also an online destination providing daily news
briefs, blogs and opinion columns by experts in technology, delivering marketers with
a premium multi-platform environment to reach opinion leaders in technology.
86%
14%
Southern Cone
Argentina
Chile
Peru
$4,460
$1,800
$15,525
$3,500
72,000*
40,000*
72,000*
184,000*
48,000*
40,000*
38,000*
$7,850
126,000*
$5,450
1,016,400
$38,585
*Audience based on internal Televisa Publishing + Digital estimates
Full Page
Trim Size – 7.992 x 10.827
Bleed Size – 8.242 x 11.077
Non-Bleed – 7.492 x 10.327
2 Page Spread
Trim Size – 15.984 x 10.827
Bleed Size – 16.234 x 11.077
Non-Bleed – 15.484 x 10.327
1/2 Page Horizontal
Trim Size – 7.992 x 5.414
Bleed Size – 8.242 x 5.664
Non-Bleed – 7.492 x 4.914
1/2 Page Vertical
Trim Size – 3.996 x 10.827
Bleed Size – 4.246 x 11.077
Non-Bleed – 3.496 x 10.327
1/3 Page Vertical
Trim Size – 2.664 x 10.827
Bleed Size – 2.914 x 11.077
Non-Bleed – 2.164 x 10.327
Home/Health/Family
Home/Health/Family
Home/Health/Family
Home/Health/Family
Demographics
GENDER
Female
Male
84%
16%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
7%
6%
20%
26%
25%
16%
40
Marital Status
Married
Not Married
51%
49%
Employment Status
Employed
Other
74%
26%
Home Ownership
Own
Rent
79%
21%
Children in HH
% of Readers with Children
under 18 in HH
75%
8%
31%
61%
Source: TGI Latina 2010 wave I+2009 wave II
Psychographics
Year Established: 1964 • Frequency: Monthly (10 x Year)
BuenHogar readers:
The home and lifestyle source for the multi-tasking
Latin American woman
BuenHogar agrees that home is where the heart is. In today’s world, where women manage
both career and family with great effort, BuenHogar recognizes the difficulties that arise
from this constant juggling act. BuenHogar is proud to offer a helping hand by covering
a range of practical topics and offering the best advice on cooking, decorating, family,
health, fashion, entertainment and relationships.
Editorial Breakdown
With tips on affordable do-it-yourself ideas, extreme home makeovers and recipes
ranging from quick meals to extravagant dishes, BuenHogar simplifies its readers’ lives.
It is a magazine that understands Latin American women who take pride in both their
home and their family. It therefore comes as no surprise that BuenHogar is amongst the
most read home and family title in Latin America.*
Fashion and Beauty
Decoration and Tips for the Home
Cooking and Nutrition
Family
Health
Well-being
Personal Finances
Entertainment
*Source: TGI Latina 2010 wave I+2009 wave II
Source: Publisher’s Estimate, 2010
24%
18%
16%
10%
10%
8%
8%
6%
• Believe it’s worth paying more
for organic food
• Make a conscious effort to recycle
• Are always looking for new ideas
to improve their home
• Are perfectly happy with their
standard of living
• Find it difficult to say no to their kids
• Believe that this day and age it
is important to juggle various tasks
at the same time
• Have a practical outlook on life
Source: TGI Latina 2010 wave I+2009 wave II
Edition
Central America
Dominican Republic
Mexico
Puerto Rico
Audience FP4C 1X Rate
285,550*
32,184**
163,000*
76,000*
556,734
$3,500
$1,600
$9,115
$4,500
$18,715
*Audience TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala
2009-II for Central America, TGI Puerto Rico 2010-I
**Audience based on internal Televisa Publishing + Digital estimates
AD Sizes
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Rates and Audience
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size – 8 x 10.812
Bleed Size – 8.25 x 11.062
Non-Bleed – 7.5 x 10.312
2 PAGE SPREAD
Trim Size – 16 x 10.812
Bleed Size – 16.25 x 11.062
Non-Bleed – 15.5 x 10.312
1/2 PAGE HORIZONTAL
Trim Size – 8 x 5.406
Bleed Size – 8.25 x 5.656
Non-Bleed – 7.5 x 4.906
1/2 PAGE VERTICAL
Trim Size – 4 x 10.812
Bleed Size – 4.25 x 11.062
Non-Bleed – 3.5 x 10.312
1/3 PAGE VERTICAL
Trim Size – 2.667 x 10.812
Bleed Size – 2.916 x 11.062
Non-Bleed – 2.167 x 10.312
Demographics
GENDER
Female
Male
84%
16%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
7%
6%
20%
26%
25%
16%
40
Marital Status
Married
Not Married
51%
49%
Employment Status
Employed
Other
74%
26%
Home Ownership
Own
Rent
79%
21%
Children in HH
% of Readers with Children
under 18 in HH
75%
8%
31%
61%
Source: TGI Latina 2010 wave I+2009 wave II
Psychographics
Year Established: 1964 • Frequency: Monthly (10 x Year)
BuenHogar readers:
The home and lifestyle source for the multi-tasking
Latin American woman
BuenHogar agrees that home is where the heart is. In today’s world, where women manage
both career and family with great effort, BuenHogar recognizes the difficulties that arise
from this constant juggling act. BuenHogar is proud to offer a helping hand by covering
a range of practical topics and offering the best advice on cooking, decorating, family,
health, fashion, entertainment and relationships.
Editorial Breakdown
With tips on affordable do-it-yourself ideas, extreme home makeovers and recipes
ranging from quick meals to extravagant dishes, BuenHogar simplifies its readers’ lives.
It is a magazine that understands Latin American women who take pride in both their
home and their family. It therefore comes as no surprise that BuenHogar is amongst the
most read home and family title in Latin America.*
Fashion and Beauty
Decoration and Tips for the Home
Cooking and Nutrition
Family
Health
Well-being
Personal Finances
Entertainment
*Source: TGI Latina 2010 wave I+2009 wave II
Source: Publisher’s Estimate, 2010
24%
18%
16%
10%
10%
8%
8%
6%
• Believe it’s worth paying more
for organic food
• Make a conscious effort to recycle
• Are always looking for new ideas
to improve their home
• Are perfectly happy with their
standard of living
• Find it difficult to say no to their kids
• Believe that this day and age it
is important to juggle various tasks
at the same time
• Have a practical outlook on life
Source: TGI Latina 2010 wave I+2009 wave II
Edition
Central America
Dominican Republic
Mexico
Puerto Rico
Audience FP4C 1X Rate
285,550*
32,184**
163,000*
76,000*
556,734
$3,500
$1,600
$9,115
$4,500
$18,715
*Audience TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica and Guatemala
2009-II for Central America, TGI Puerto Rico 2010-I
**Audience based on internal Televisa Publishing + Digital estimates
AD Sizes
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Rates and Audience
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size – 8 x 10.812
Bleed Size – 8.25 x 11.062
Non-Bleed – 7.5 x 10.312
2 PAGE SPREAD
Trim Size – 16 x 10.812
Bleed Size – 16.25 x 11.062
Non-Bleed – 15.5 x 10.312
1/2 PAGE HORIZONTAL
Trim Size – 8 x 5.406
Bleed Size – 8.25 x 5.656
Non-Bleed – 7.5 x 4.906
1/2 PAGE VERTICAL
Trim Size – 4 x 10.812
Bleed Size – 4.25 x 11.062
Non-Bleed – 3.5 x 10.312
1/3 PAGE VERTICAL
Trim Size – 2.667 x 10.812
Bleed Size – 2.916 x 11.062
Non-Bleed – 2.167 x 10.312
Demographics
AD Sizes
GENDER
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Female
Male
85%
15%
Argentina / Chile
Colombia
Age
Under 18
18 - 24
25 - 34
35 - 44 45 - 54
55+
Avg Age
7%
9%
32%
21%
24%
7%
31
Full Page
Trim Size – 8.071 x 10.826
Bleed Size – 8.321 x 11.076
Non-Bleed – 7.571 x 10.326
2 PAGE SPREAD
Trim Size – 16.142 x 10.826
Bleed Size – 16.392 x 11.076
Non-Bleed – 15.642 x 10.326
Marital Status
Married
Not Married
70%
30%
1/2 PAGE HORIZONTAL
Trim Size – 8.071 x 5.413
Bleed Size – 8.321 x 5.663
Non-Bleed – 7.571 x 4.913
Employment Status
Employed
Other
84%
16%
Padres e Hijos/Ser Padres Readers readers:
Home Ownership
Own
Rent
80%
20%
Children in HH
% of Readers with Children
under 18 in HH
83%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Argentina / Chile / Colombia
Year Established: 1990 • Frequency: Monthly (12 x Year)
Mexico / Puerto Rico / Central America
Year Established: 1980 • Frequency: Monthly (12 x Year)
Both titles offer valuable information from experts in health, psychology, security,
education and relationships, making them essential tools and authoritative aids since
we’re not born knowing how to be parents. As established brands in the market with
award-winning editorial content, Padres e Hijos and Ser Padres Hoy are the most trusted
brands in Latin America for parenting information.
15%
60%
25%
Source: TGI Latina 2010 wave I+2009 wave II
Televisa Publishing + Digital research
• Give their friends advice on health
and nutrition
• Enjoy spending time with their families
• Always look for special offers
• Always review the nutritional content
of food products
• Really enjoy cooking
• Usually read the information on
product labels
• Believe that children should be
allowed to express themselves freely
Edition
Editorial Breakdown
Child Development Family Health Education & Family Life Couples Nutrition Pregnancy & Delivery Beauty Source: Publisher’s Estimate, 2010
40%
15%
15%
15%
5%
5%
5%
55,000*
45,248*
23,000*
168,700*
10,240** 32,000**
171,000*
40,000**
545,188
Trim Size – 4.0355 x 10.826
Bleed Size – 4.2855 x 11.076
Non-Bleed – 3.5355 x 10.326
1/3 PAGE VERTICAL
Trim Size – 2.6903 x 10.826
Bleed Size – 2.9403 x 11.076
Non-Bleed – 2.1903 x 10.326
Mexico / Puerto Rico
Central America
FULL PAGE
Trim Size – 6.8898 x 10.0398
Bleed Size – 7.1398 x 10.2898
Non-Bleed – 6.3898 x 9.5398
2 PAGE SPREAD
Audience FP4C 1X Rate
Argentina
Central America
Chile
Colombia
Dominican Republic
Ecuador
Mexico
Puerto Rico
1/2 PAGE VERTICAL
Source: TGI Latina 2010 wave I+2009 wave II
Rates and Audience
The most reliable parenting guide
in Latin America
Padres e Hijos and Ser Padres Hoy serve as an expert guide which supports and helps parents
in the early developmental stages of their children’s lives. Its pages reflect the different
physical and emotional stages, which are presented from the child’s birth up until they
are 8 years old, and address common challenges and doubts today’s parents encounter.
Psychographics
$2,390
$2,880
$3,120
$3,430
$1,200
$1,430
$9,410
$2,500
$26,360
*Audience: TGI Latina 2010 wave I+2009 wave II, EGM Colombia 2009-II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
parenting
title in
Latin
America
Trim Size – 13.7796 x 10.0398
Bleed Size – 14.0296 x 10.2898
Non-Bleed – 13.2796 x 9.5398
1/2 PAGE HORIZONTAL
Trim Size – 6.8898 x 5.0199
Bleed Size – 7.1398 x 5.2699
Non-Bleed – 6.3898 x 4.5199
1/2 PAGE VERTICAL
Trim Size – 3.4449 x 10.0398
Bleed Size – 3.6949 x 10.2898
Non-Bleed – 2.9449 x 9.5398
1/3 PAGE VERTICAL
Trim Size – 2.2966 x 10.0398
Bleed Size – 2.5466 x 10.2898
Non-Bleed – 1.7966 x 9.5398
Demographics
AD Sizes
GENDER
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Female
Male
85%
15%
Argentina / Chile
Colombia
Age
Under 18
18 - 24
25 - 34
35 - 44 45 - 54
55+
Avg Age
7%
9%
32%
21%
24%
7%
31
Full Page
Trim Size – 8.071 x 10.826
Bleed Size – 8.321 x 11.076
Non-Bleed – 7.571 x 10.326
2 PAGE SPREAD
Trim Size – 16.142 x 10.826
Bleed Size – 16.392 x 11.076
Non-Bleed – 15.642 x 10.326
Marital Status
Married
Not Married
70%
30%
1/2 PAGE HORIZONTAL
Trim Size – 8.071 x 5.413
Bleed Size – 8.321 x 5.663
Non-Bleed – 7.571 x 4.913
Employment Status
Employed
Other
84%
16%
Padres e Hijos/Ser Padres Readers readers:
Home Ownership
Own
Rent
80%
20%
Children in HH
% of Readers with Children
under 18 in HH
83%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Argentina / Chile / Colombia
Year Established: 1990 • Frequency: Monthly (12 x Year)
Mexico / Puerto Rico / Central America
Year Established: 1980 • Frequency: Monthly (12 x Year)
Both titles offer valuable information from experts in health, psychology, security,
education and relationships, making them essential tools and authoritative aids since
we’re not born knowing how to be parents. As established brands in the market with
award-winning editorial content, Padres e Hijos and Ser Padres Hoy are the most trusted
brands in Latin America for parenting information.
15%
60%
25%
Source: TGI Latina 2010 wave I+2009 wave II
Televisa Publishing + Digital research
• Give their friends advice on health
and nutrition
• Enjoy spending time with their families
• Always look for special offers
• Always review the nutritional content
of food products
• Really enjoy cooking
• Usually read the information on
product labels
• Believe that children should be
allowed to express themselves freely
Edition
Editorial Breakdown
Child Development Family Health Education & Family Life Couples Nutrition Pregnancy & Delivery Beauty Source: Publisher’s Estimate, 2010
40%
15%
15%
15%
5%
5%
5%
55,000*
45,248*
23,000*
168,700*
10,240** 32,000**
171,000*
40,000**
545,188
Trim Size – 4.0355 x 10.826
Bleed Size – 4.2855 x 11.076
Non-Bleed – 3.5355 x 10.326
1/3 PAGE VERTICAL
Trim Size – 2.6903 x 10.826
Bleed Size – 2.9403 x 11.076
Non-Bleed – 2.1903 x 10.326
Mexico / Puerto Rico
Central America
FULL PAGE
Trim Size – 6.8898 x 10.0398
Bleed Size – 7.1398 x 10.2898
Non-Bleed – 6.3898 x 9.5398
2 PAGE SPREAD
Audience FP4C 1X Rate
Argentina
Central America
Chile
Colombia
Dominican Republic
Ecuador
Mexico
Puerto Rico
1/2 PAGE VERTICAL
Source: TGI Latina 2010 wave I+2009 wave II
Rates and Audience
The most reliable parenting guide
in Latin America
Padres e Hijos and Ser Padres Hoy serve as an expert guide which supports and helps parents
in the early developmental stages of their children’s lives. Its pages reflect the different
physical and emotional stages, which are presented from the child’s birth up until they
are 8 years old, and address common challenges and doubts today’s parents encounter.
Psychographics
$2,390
$2,880
$3,120
$3,430
$1,200
$1,430
$9,410
$2,500
$26,360
*Audience: TGI Latina 2010 wave I+2009 wave II, EGM Colombia 2009-II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
parenting
title in
Latin
America
Trim Size – 13.7796 x 10.0398
Bleed Size – 14.0296 x 10.2898
Non-Bleed – 13.2796 x 9.5398
1/2 PAGE HORIZONTAL
Trim Size – 6.8898 x 5.0199
Bleed Size – 7.1398 x 5.2699
Non-Bleed – 6.3898 x 4.5199
1/2 PAGE VERTICAL
Trim Size – 3.4449 x 10.0398
Bleed Size – 3.6949 x 10.2898
Non-Bleed – 2.9449 x 9.5398
1/3 PAGE VERTICAL
Trim Size – 2.2966 x 10.0398
Bleed Size – 2.5466 x 10.2898
Non-Bleed – 1.7966 x 9.5398
Demographics
GENDER
Female
Male
Age
25 - 34
35 - 44
45 - 54
55+ Average Age Marital Status
Married
Not Married
Home Ownership
Own
Rent
95%
5%
28%
19%
43%
10%
36
57%
43%
50%
50%
Children in HH
% of Readers with Children
under 18 in HH
83%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
8%
65%
27%
Source: TGI Latina 2010 wave I+2009 wave II,
Televisa Publishing + Digital research
Year Established: 1999 (Acquired by Televisa Publishing + Digital in 2005)
Frequency: Monthly (12 x Year)
The leading healthy lifestyle magazine
for Latin America
When it comes to health, well-being and fitness, Prevention en español is the ideal source for
clear and concise information. A true guide to happiness, this very complete, easy-tostore publication addresses all that health-conscious women are concerned with: healthy
living, easy to implement “quick-tips”, home remedies, disease prevention advice, health
care tips, family counsel and recipes.
Editorial Breakdown
Health
Nutrition
Fitness
Beauty
Family/Home
Inspiration
Source: Publisher’s Estimate, 2010
30%
20%
20%
15%
10%
5%
Delivering credible and authoritative information, breaking news and energizing lifestyle
advice that women can use today for a happier, healthier, stronger life tomorrow and
beyond, Prevention en español is the most trusted health and lifestyle magazine in the Latin
American market. Every article is carefully written by dedicated editorial specialists and
is characterized by extensive research and information from the world’s top medical
databases. It touches base on several topics to encourage a healthy lifestyle based on
the mantra “make small changes, get big results”. When it comes to accountability and
familiarity, Prevention en español is the perfect magazine to cozy up to and learn more about
how to find overall health and balance in your life.
Rates and Audience
Edition
Central America
Colombia
Ecuador
Mexico
Puerto Rico
Audience FP4C 1X Rate
108,480*
132,000*
45,000* 105,000*
45,000*
$3,030
$1,840
$1,000
$5,425
$3,000
435,480
$14,295
Psychographics
Prevention en español readers:
*Audience based on internal Televisa Publishing + Digital estimates
• Try to eat a well-balanced diet
• Do some sport/exercise regularly
• Like to be as informed as possible
on ingredients before buying a new
food product
• Give their friends advice often on
health and nutrition
• Spend whatever they can to
look younger
• Are always the first to try a new
health food or nutritional product
• Have a periodic health check up
even when they are feeling fine
AD Sizes
Source: TGI Latina 2010 wave I+2009 wave II
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Mexico / Puerto Rico
Full Page
FULL PAGE
2 PAGE SPREAD
2 PAGE SPREAD
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/2 PAGE VERTICAL
Trim Size – 5.25 x 7.375
Bleed Size – 5.5 x 7.625
Non-Bleed – 4.75 x 6.875
Trim Size – 10.5 x 7.375
Bleed Size – 10.75 x 7.625
Non-Bleed – 10 x 6.875
Trim Size – 5.25 x 3.688
Bleed Size – 5.5 x 3.938
Non-Bleed – 4.75 x 3.188
Trim Size – 2.625 x 7.375
Bleed Size – 2.875 x 7.625
Non-Bleed – 2.125 x 6.875
Trim Size – 6.889 x 9.251
Bleed Size – 7.283 x 9.645
Non-Bleed – 6.389 x 8.751
Trim Size – 13.778 x 9.251
Bleed Size – 14.028 x 9.645
Non-Bleed – 13.278 x 8.751
Trim Size – 6.889 x 4.625
Bleed Size – 7.283 x 4.875
Non-Bleed – 6.389 x 4.125
Trim Size – 3.444 x 9.251
Bleed Size – 3.694 x 9.645
Non-Bleed – 2.944 x 8.751
Demographics
GENDER
Female
Male
Age
25 - 34
35 - 44
45 - 54
55+ Average Age Marital Status
Married
Not Married
Home Ownership
Own
Rent
95%
5%
28%
19%
43%
10%
36
57%
43%
50%
50%
Children in HH
% of Readers with Children
under 18 in HH
83%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
8%
65%
27%
Source: TGI Latina 2010 wave I+2009 wave II,
Televisa Publishing + Digital research
Year Established: 1999 (Acquired by Televisa Publishing + Digital in 2005)
Frequency: Monthly (12 x Year)
The leading healthy lifestyle magazine
for Latin America
When it comes to health, well-being and fitness, Prevention en español is the ideal source for
clear and concise information. A true guide to happiness, this very complete, easy-tostore publication addresses all that health-conscious women are concerned with: healthy
living, easy to implement “quick-tips”, home remedies, disease prevention advice, health
care tips, family counsel and recipes.
Editorial Breakdown
Health
Nutrition
Fitness
Beauty
Family/Home
Inspiration
Source: Publisher’s Estimate, 2010
30%
20%
20%
15%
10%
5%
Delivering credible and authoritative information, breaking news and energizing lifestyle
advice that women can use today for a happier, healthier, stronger life tomorrow and
beyond, Prevention en español is the most trusted health and lifestyle magazine in the Latin
American market. Every article is carefully written by dedicated editorial specialists and
is characterized by extensive research and information from the world’s top medical
databases. It touches base on several topics to encourage a healthy lifestyle based on
the mantra “make small changes, get big results”. When it comes to accountability and
familiarity, Prevention en español is the perfect magazine to cozy up to and learn more about
how to find overall health and balance in your life.
Rates and Audience
Edition
Central America
Colombia
Ecuador
Mexico
Puerto Rico
Audience FP4C 1X Rate
108,480*
132,000*
45,000* 105,000*
45,000*
$3,030
$1,840
$1,000
$5,425
$3,000
435,480
$14,295
Psychographics
Prevention en español readers:
*Audience based on internal Televisa Publishing + Digital estimates
• Try to eat a well-balanced diet
• Do some sport/exercise regularly
• Like to be as informed as possible
on ingredients before buying a new
food product
• Give their friends advice often on
health and nutrition
• Spend whatever they can to
look younger
• Are always the first to try a new
health food or nutritional product
• Have a periodic health check up
even when they are feeling fine
AD Sizes
Source: TGI Latina 2010 wave I+2009 wave II
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Mexico / Puerto Rico
Full Page
FULL PAGE
2 PAGE SPREAD
2 PAGE SPREAD
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/2 PAGE VERTICAL
Trim Size – 5.25 x 7.375
Bleed Size – 5.5 x 7.625
Non-Bleed – 4.75 x 6.875
Trim Size – 10.5 x 7.375
Bleed Size – 10.75 x 7.625
Non-Bleed – 10 x 6.875
Trim Size – 5.25 x 3.688
Bleed Size – 5.5 x 3.938
Non-Bleed – 4.75 x 3.188
Trim Size – 2.625 x 7.375
Bleed Size – 2.875 x 7.625
Non-Bleed – 2.125 x 6.875
Trim Size – 6.889 x 9.251
Bleed Size – 7.283 x 9.645
Non-Bleed – 6.389 x 8.751
Trim Size – 13.778 x 9.251
Bleed Size – 14.028 x 9.645
Non-Bleed – 13.278 x 8.751
Trim Size – 6.889 x 4.625
Bleed Size – 7.283 x 4.875
Non-Bleed – 6.389 x 4.125
Trim Size – 3.444 x 9.251
Bleed Size – 3.694 x 9.645
Non-Bleed – 2.944 x 8.751
Youth
Youth
Youth
Youth
The Latin American
teenage girl’s guide
for fashion, beauty,
and novelty
Year Established: 2001 • Frequency: Monthly (12 x Year)
Keeping up with the latest trends
in fashion, beauty, technology and
entertainment, Seventeen en español serves as
a trusted guide to teenage life for young
Latin American girls. Offering exciting
quizzes, fun horoscopes, trusted fashion
tips and exclusive interviews with their
favorite artists, Seventeen en español has been
a preferred magazine for young girls in
the Latin American market for over 10
years! With editorial content that covers
everything from relationships, love, music
and entertainment, to hip gadgets and
advice on schoolwork, Seventeen en español
is always there to guide these young
women’s transition into adulthood.
Seventeen en español is like an older sister
or a best friend who understands the
challenges of being a teenager, and
helps bring some clarity and perspective
to these curious young girls as they
explore life and the world of fashion,
friends and, of course, boys!
Demographics
Rates and Audience
GENDER
Edition
Audience
FP4C 1X Rate
Argentina
Chile
Colombia
Ecuador
Mexico
115,000**
32,000*
142,600**
46,000**
230,000**
$2,940
$3,780
$2,890
$1,430
$8,690
565,600
$19,730
Female
Male
Age
12 - 17
18 - 24
25+
Avg Age
Married
Not Married
Source: Publisher’s Estimate, 2010
*Audience: TGI Latina 2010 wave I+2009 wave II
**Audience based on internal Televisa Publishing + Digital estimates
Psychographics
21%
79%
Seventeen readers:
• Are influenced by celebrities in their
purchase decisions
• Like to stand out in a crowd
• Try to keep up to date with changing
styles and fashions
• Spend a lot of money on toiletries
and cosmetics for personal use
• Always look for the brand name
on the packet
• Like to try out new food products
• Believe you should seize opportunities
in life when they arise
Employment Status
Student
Employment
Other
74%
18%
8%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
24%
67%
9%
Source: TGI Latina 2010 wave I+2009 wave II
Source: TGI Latina 2010 wave I+2009 wave II
AD Sizes
In inches—indicated in width by height. Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Mexico
Argentina / Colombia /
Ecuador / Venezuela
Chile
Full Page
Full Page
Full Page
2 Page Spread
2 PAGE SPREAD
2 Page Spread
1/2 Page Horizontal
1/2 PAGE HORIZONTAL
1/2 Page Horizontal
1/2 Page Vertical
1/2 PAGE VERTICAL
1/2 Page Vertical
2/3 Page Vertical
1/3 PAGE VERTICAL
2/3 Page Vertical
Trim Size – 15.5118 x 10.6693
Bleed Size – 15.7618 x 10.9193
Non-Bleed – 15.0118 x 10.1693
Fashion 25%
Beauty 25%
Entertainment 20%
Relationships 15%
Health, Well-Being and Self-Help 15%
40%
37%
23%
20
Marital Status
Trim Size – 7.7559 x 10.6693
Bleed Size – 8.0059 x 10.9193
Non-Bleed – 7.2559 x 10.1693
Editorial Breakdown
88%
12%
Trim Size – 7.7559 x 5.3346
Bleed Size – 8.0059 x 5.5846
Non-Bleed – 7.2559 x 4.8346
Trim Size – 3.8779 x 10.6693
Bleed Size – 4.1279 x 10.9193
Non-Bleed – 3.3779 x 10.1693
Trim Size – 5.1706 x 10.6693
Bleed Size – 5.4206 x 10.9193
Non-Bleed – 4.6706 x 10.1693
Trim Size – 7.9921 x 10.8268
Bleed Size – 8.2421 x 11.0768
Non-Bleed Size – 7.4921 x 10.3268
Trim Size – 15.9842 x 10.8268
Bleed Size – 16.2342 x 11.0768
Non-Bleed Size – 15.4842 x 10.3268
Trim Size – 7.9921 x 5.4134
Bleed Size – 8.2421 x 5.6634
Non-Bleed Size – 7.4921 x 4.9134
Trim Size – 3.9961 x 10.8268
Bleed Size – 4.2461 x 11.0768
Non-Bleed Size – 3.4961 x 10.3268
Trim Size – 2.664 x 10.8268
Bleed Size – 2.914 x 11.0768
Non-Bleed Size – 2.164 x 10.3268
Trim Size – 8.464 x 10.826
Bleed Size – 8.714 x 11.076
Non-Bleed – 7.964 x 10.326
Trim Size – 16.928 x 10.826
Bleed Size – 17.178 x 11.076
Non-Bleed – 16.428 x 10.326
Trim Size – 8.464 x 5.413
Bleed Size – 8.714 x 5.663
Non-Bleed – 7.964 x 4.913
Trim Size – 4.232 x 10.826
Bleed Size – 4.482 x 11.076
Non-Bleed – 3.732 x 10.326
Trim Size – 5.642 x 10.826
Bleed Size – 5.892 x 11.076
Non-Bleed – 5.142 x 10.326
The Latin American
teenage girl’s guide
for fashion, beauty,
and novelty
Year Established: 2001 • Frequency: Monthly (12 x Year)
Keeping up with the latest trends
in fashion, beauty, technology and
entertainment, Seventeen en español serves as
a trusted guide to teenage life for young
Latin American girls. Offering exciting
quizzes, fun horoscopes, trusted fashion
tips and exclusive interviews with their
favorite artists, Seventeen en español has been
a preferred magazine for young girls in
the Latin American market for over 10
years! With editorial content that covers
everything from relationships, love, music
and entertainment, to hip gadgets and
advice on schoolwork, Seventeen en español
is always there to guide these young
women’s transition into adulthood.
Seventeen en español is like an older sister
or a best friend who understands the
challenges of being a teenager, and
helps bring some clarity and perspective
to these curious young girls as they
explore life and the world of fashion,
friends and, of course, boys!
Demographics
Rates and Audience
GENDER
Edition
Audience
FP4C 1X Rate
Argentina
Chile
Colombia
Ecuador
Mexico
115,000**
32,000*
142,600**
46,000**
230,000**
$2,940
$3,780
$2,890
$1,430
$8,690
565,600
$19,730
Female
Male
Age
12 - 17
18 - 24
25+
Avg Age
Married
Not Married
Source: Publisher’s Estimate, 2010
*Audience: TGI Latina 2010 wave I+2009 wave II
**Audience based on internal Televisa Publishing + Digital estimates
Psychographics
21%
79%
Seventeen readers:
• Are influenced by celebrities in their
purchase decisions
• Like to stand out in a crowd
• Try to keep up to date with changing
styles and fashions
• Spend a lot of money on toiletries
and cosmetics for personal use
• Always look for the brand name
on the packet
• Like to try out new food products
• Believe you should seize opportunities
in life when they arise
Employment Status
Student
Employment
Other
74%
18%
8%
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
24%
67%
9%
Source: TGI Latina 2010 wave I+2009 wave II
Source: TGI Latina 2010 wave I+2009 wave II
AD Sizes
In inches—indicated in width by height. Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Mexico
Argentina / Colombia /
Ecuador / Venezuela
Chile
Full Page
Full Page
Full Page
2 Page Spread
2 PAGE SPREAD
2 Page Spread
1/2 Page Horizontal
1/2 PAGE HORIZONTAL
1/2 Page Horizontal
1/2 Page Vertical
1/2 PAGE VERTICAL
1/2 Page Vertical
2/3 Page Vertical
1/3 PAGE VERTICAL
2/3 Page Vertical
Trim Size – 15.5118 x 10.6693
Bleed Size – 15.7618 x 10.9193
Non-Bleed – 15.0118 x 10.1693
Fashion 25%
Beauty 25%
Entertainment 20%
Relationships 15%
Health, Well-Being and Self-Help 15%
40%
37%
23%
20
Marital Status
Trim Size – 7.7559 x 10.6693
Bleed Size – 8.0059 x 10.9193
Non-Bleed – 7.2559 x 10.1693
Editorial Breakdown
88%
12%
Trim Size – 7.7559 x 5.3346
Bleed Size – 8.0059 x 5.5846
Non-Bleed – 7.2559 x 4.8346
Trim Size – 3.8779 x 10.6693
Bleed Size – 4.1279 x 10.9193
Non-Bleed – 3.3779 x 10.1693
Trim Size – 5.1706 x 10.6693
Bleed Size – 5.4206 x 10.9193
Non-Bleed – 4.6706 x 10.1693
Trim Size – 7.9921 x 10.8268
Bleed Size – 8.2421 x 11.0768
Non-Bleed Size – 7.4921 x 10.3268
Trim Size – 15.9842 x 10.8268
Bleed Size – 16.2342 x 11.0768
Non-Bleed Size – 15.4842 x 10.3268
Trim Size – 7.9921 x 5.4134
Bleed Size – 8.2421 x 5.6634
Non-Bleed Size – 7.4921 x 4.9134
Trim Size – 3.9961 x 10.8268
Bleed Size – 4.2461 x 11.0768
Non-Bleed Size – 3.4961 x 10.3268
Trim Size – 2.664 x 10.8268
Bleed Size – 2.914 x 11.0768
Non-Bleed Size – 2.164 x 10.3268
Trim Size – 8.464 x 10.826
Bleed Size – 8.714 x 11.076
Non-Bleed – 7.964 x 10.326
Trim Size – 16.928 x 10.826
Bleed Size – 17.178 x 11.076
Non-Bleed – 16.428 x 10.326
Trim Size – 8.464 x 5.413
Bleed Size – 8.714 x 5.663
Non-Bleed – 7.964 x 4.913
Trim Size – 4.232 x 10.826
Bleed Size – 4.482 x 11.076
Non-Bleed – 3.732 x 10.326
Trim Size – 5.642 x 10.826
Bleed Size – 5.892 x 11.076
Non-Bleed – 5.142 x 10.326
AD Sizes
Demographics
GENDER
Female
Male
Age
12 - 17
18 - 24
25+ Avg Age
Year Established: 1981
Frequency: Monthly (12 x Year)
Bi-weekly (24 x Year) Mexico Only
The personal guidance
magazine for Latin
American girls
For over 21 years, Tú has been the most
trusted and established “teen” magazine
brand throughout Mexico and Latin
America. The #1 teenage magazine in
Latin America, with over 1.5 million
readers per issue*, Tú speaks to its
adolescent readers in their own language
and helps guide them through their
conflicts and doubts by addressing the
common challenges teenagers face.
Using a lively and hip approach, Tú
covers personal relationships and love,
the challenges of becoming a woman,
beauty tips and fashion trends.
Articles and photographs of the hottest
stars and heartthrobs in the entertainment
world only heighten the excitement of the
magazine. Beyond being informative and
entertaining, Tú is always there to help
the young and restless cope with everyday
teenage life.
Source: TGI Latina 2010 wave I+2009 wave II
Editorial Breakdown
Music & Celebrity Interviews Tests Personal Guidance Fashion Beauty Boys Health Feedback from Readers Source: Publisher’s Estimate, 2010
20%
20%
15%
15%
15%
5%
5%
5%
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
87%
13%
Full Page
Trim Size – 8 x 10.8267
Bleed Size – 8.25 x 11.0767
Non-Bleed – 7.5 x 10.3267
54%
25%
21%
18
Marital Status
Married
Not Married
2 Page Spread
Trim Size – 16 x 10.8267
Bleed Size – 16.25 x 11.0767
Non-Bleed – 15.5 x 10.3267
9%
91%
Employment Status
Student
Employment
Other
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Source: TGI Latina 2010 wave I+2009 wave II
1/2 Page Horizontal
Trim Size – 8 x 5.4133
Bleed Size – 8.25 x 5.6633
Non-Bleed – 7.5 x 4.9133
63%
26%
11%
9%
69%
22%
1/2 Page Vertical
Psychographics
Tú readers:
• Rely on magazines to keep
them informed
• Are regular cinema goers
• Believe that music is an important
part of their life
• Worry a lot about themselves
• Spend a lot of money on toiletries
and cosmetics for personal use
• Like to stand out in a crowd
• Like to pursue a life of challenge,
novelty and change
Source: TGI Latina 2010 wave I+2009 wave II
39,000*
373,438*
61,000*
162,000*
68,040** 14,000*
601,000*
51,000*
133,000**
74,000*
1,576,478
Trim Size – 5.333 x 10.8267
Bleed Size – 5.583 x 11.0767
Non-Bleed – 4.833 x 10.3267
Mexico / Central America /
Puerto Rico
FULL PAGE
Trim Size – 7.7559 x 10.6693
Bleed Size – 8.0059 x 10.9193
Non-Bleed – 7.2559 x 10.1693
Trim Size – 15.5118 x 10.6693
Bleed Size – 15.7618 x 10.9193
Non-Bleed – 15.0118 x 10.1693
Audience FP4C 1X Rate
Argentina
Central America
Chile
Colombia
Dominican Republic
Ecuador
Mexico
Peru
Puerto Rico
Venezuela
2/3 Page Vertical
2 Page Spread
Rates and Audience
Edition
Trim Size – 4 x 10.8267
Bleed Size – 4.25 x 11.0767
Non-Bleed – 3.5 x 10.3267
$2,250
$3,140
$3,780
$3,850
$1,500
$1,430
$15,960
$1,700
$3,500
$2,780
$39,890
*Audience: TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica + Guatemala 2009-II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
“teen”
title in
Latin
America
1/2 Page Horizontal
Trim Size – 7.7559 x 5.3346
Bleed Size – 8.0059 x 5.5846
Non-Bleed – 7.2559 x 4.8346
1/2 Page Vertical
Trim Size – 3.8779 x 10.6693
Bleed Size – 4.1279 x 10.9193
Non-Bleed – 3.3779 x 10.1693
2/3 Page Vertical
Trim Size – 5.1706 x 10.6693
Bleed Size – 5.4206 x 10.9193
Non-Bleed – 4.6706 x 10.1693
AD Sizes
Demographics
GENDER
Female
Male
Age
12 - 17
18 - 24
25+ Avg Age
Year Established: 1981
Frequency: Monthly (12 x Year)
Bi-weekly (24 x Year) Mexico Only
The personal guidance
magazine for Latin
American girls
For over 21 years, Tú has been the most
trusted and established “teen” magazine
brand throughout Mexico and Latin
America. The #1 teenage magazine in
Latin America, with over 1.5 million
readers per issue*, Tú speaks to its
adolescent readers in their own language
and helps guide them through their
conflicts and doubts by addressing the
common challenges teenagers face.
Using a lively and hip approach, Tú
covers personal relationships and love,
the challenges of becoming a woman,
beauty tips and fashion trends.
Articles and photographs of the hottest
stars and heartthrobs in the entertainment
world only heighten the excitement of the
magazine. Beyond being informative and
entertaining, Tú is always there to help
the young and restless cope with everyday
teenage life.
Source: TGI Latina 2010 wave I+2009 wave II
Editorial Breakdown
Music & Celebrity Interviews Tests Personal Guidance Fashion Beauty Boys Health Feedback from Readers Source: Publisher’s Estimate, 2010
20%
20%
15%
15%
15%
5%
5%
5%
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
87%
13%
Full Page
Trim Size – 8 x 10.8267
Bleed Size – 8.25 x 11.0767
Non-Bleed – 7.5 x 10.3267
54%
25%
21%
18
Marital Status
Married
Not Married
2 Page Spread
Trim Size – 16 x 10.8267
Bleed Size – 16.25 x 11.0767
Non-Bleed – 15.5 x 10.3267
9%
91%
Employment Status
Student
Employment
Other
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Source: TGI Latina 2010 wave I+2009 wave II
1/2 Page Horizontal
Trim Size – 8 x 5.4133
Bleed Size – 8.25 x 5.6633
Non-Bleed – 7.5 x 4.9133
63%
26%
11%
9%
69%
22%
1/2 Page Vertical
Psychographics
Tú readers:
• Rely on magazines to keep
them informed
• Are regular cinema goers
• Believe that music is an important
part of their life
• Worry a lot about themselves
• Spend a lot of money on toiletries
and cosmetics for personal use
• Like to stand out in a crowd
• Like to pursue a life of challenge,
novelty and change
Source: TGI Latina 2010 wave I+2009 wave II
39,000*
373,438*
61,000*
162,000*
68,040** 14,000*
601,000*
51,000*
133,000**
74,000*
1,576,478
Trim Size – 5.333 x 10.8267
Bleed Size – 5.583 x 11.0767
Non-Bleed – 4.833 x 10.3267
Mexico / Central America /
Puerto Rico
FULL PAGE
Trim Size – 7.7559 x 10.6693
Bleed Size – 8.0059 x 10.9193
Non-Bleed – 7.2559 x 10.1693
Trim Size – 15.5118 x 10.6693
Bleed Size – 15.7618 x 10.9193
Non-Bleed – 15.0118 x 10.1693
Audience FP4C 1X Rate
Argentina
Central America
Chile
Colombia
Dominican Republic
Ecuador
Mexico
Peru
Puerto Rico
Venezuela
2/3 Page Vertical
2 Page Spread
Rates and Audience
Edition
Trim Size – 4 x 10.8267
Bleed Size – 4.25 x 11.0767
Non-Bleed – 3.5 x 10.3267
$2,250
$3,140
$3,780
$3,850
$1,500
$1,430
$15,960
$1,700
$3,500
$2,780
$39,890
*Audience: TGI Latina 2010 wave I+2009 wave II, EGM Costa Rica + Guatemala 2009-II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
“teen”
title in
Latin
America
1/2 Page Horizontal
Trim Size – 7.7559 x 5.3346
Bleed Size – 8.0059 x 5.5846
Non-Bleed – 7.2559 x 4.8346
1/2 Page Vertical
Trim Size – 3.8779 x 10.6693
Bleed Size – 4.1279 x 10.9193
Non-Bleed – 3.3779 x 10.1693
2/3 Page Vertical
Trim Size – 5.1706 x 10.6693
Bleed Size – 5.4206 x 10.9193
Non-Bleed – 4.6706 x 10.1693
Demographics
GENDER
Male
Female
82%
18%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
61%
17%
10%
6%
3%
3%
18
Marital Status
Married
Not Married
15%
85%
Employment Status
Employed
Other
94%
6%
69%
31%
Children in HH
% of Readers with Children
under 18 in HH
Year Established: 1992 • Frequency: Monthly (12 x Year)
84%
Club Nintendo is Nintendo’s official magazine for Mexico and Latin America. It was the
first magazine in the region about Nintendo made by videogame fans, and quickly
became the leading gaming publication in Latin America.
Every issue of Club Nintendo offers readers what they’re waiting for, with wide coverage
on the gaming world, practical information and tips captivating children and adults of
all ages. Within its pages readers can find information on technological innovations,
strategies, comments and passwords that are specially designed for different games,
allowing Club Nintendo to perfect its users’ and fans’ gaming techniques. With over 19
years in the market, Club Nintendo is the most trusted and reliable source for information
surrounding Nintendo. The information is exclusive and speaks to its users and identifies
with them in a unique way.
15%
63%
22%
Editorial Breakdown
Videogame Reviews News Questions and Answers Tips and Tricks Editorial Source: Publisher’s Estimate, 2010
40%
15%
15%
15%
15%
FP4C 1X Rate
Chile
Ecuador
Mexico
19,000* 34,000**
199,000*
$2,400
$1,430
$6,220
252,000
$10,050
*Audience TGI Latina 2010 wave I+2009 wave II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
gaming
title in
Latin
America
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 7.7559 x 10.6693
Bleed Size – 8.0059 x 10.9193
Non-Bleed – 7.2559 x 10.1693
Psychographics
2 PAGE SPREAD
Club Nintendo readers:
The official source for Nintendo
in Latin America
Audience
AD Sizes
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Edition
Home Ownership
Own
Rent
Rates and Audience
• Would pay anything for the electronic
equipment they really want
• Try to keep up with technological
advances
• Often do things on the spur of
the moment
• Look for as much information as
possible on electronic equipment
before buying
• Their friends often ask them advice
before buying electronic equipment
• Have a keen sense of adventure
• Are good at fixing things
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 15.5118 x 10.6693
Bleed Size – 15.7618 x 10.9193
Non-Bleed – 15.0118 x 10.1693
1/2 PAGE HORIZONTAL
Trim Size – 7.7559 x 5.3347
Bleed Size – 8.0059 x 5.5847
Non-Bleed – 7.2559 x 4.8347
1/2 PAGE VERTICAL
Trim Size – 3.878 x 10.6693
Bleed Size – 4.128 x 10.9193
Non-Bleed – 3.378 x 10.1693
1/3 PAGE VERTICAL
Trim Size – 2.5853 x 10.6693
Bleed Size – 2.8353 x 10.9193
Non-Bleed – 2.0853 x 10.1693
Demographics
GENDER
Male
Female
82%
18%
Age
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
61%
17%
10%
6%
3%
3%
18
Marital Status
Married
Not Married
15%
85%
Employment Status
Employed
Other
94%
6%
69%
31%
Children in HH
% of Readers with Children
under 18 in HH
Year Established: 1992 • Frequency: Monthly (12 x Year)
84%
Club Nintendo is Nintendo’s official magazine for Mexico and Latin America. It was the
first magazine in the region about Nintendo made by videogame fans, and quickly
became the leading gaming publication in Latin America.
Every issue of Club Nintendo offers readers what they’re waiting for, with wide coverage
on the gaming world, practical information and tips captivating children and adults of
all ages. Within its pages readers can find information on technological innovations,
strategies, comments and passwords that are specially designed for different games,
allowing Club Nintendo to perfect its users’ and fans’ gaming techniques. With over 19
years in the market, Club Nintendo is the most trusted and reliable source for information
surrounding Nintendo. The information is exclusive and speaks to its users and identifies
with them in a unique way.
15%
63%
22%
Editorial Breakdown
Videogame Reviews News Questions and Answers Tips and Tricks Editorial Source: Publisher’s Estimate, 2010
40%
15%
15%
15%
15%
FP4C 1X Rate
Chile
Ecuador
Mexico
19,000* 34,000**
199,000*
$2,400
$1,430
$6,220
252,000
$10,050
*Audience TGI Latina 2010 wave I+2009 wave II
**Audience based on internal Televisa Publishing + Digital estimates
#1 most
read
gaming
title in
Latin
America
In inches—indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 7.7559 x 10.6693
Bleed Size – 8.0059 x 10.9193
Non-Bleed – 7.2559 x 10.1693
Psychographics
2 PAGE SPREAD
Club Nintendo readers:
The official source for Nintendo
in Latin America
Audience
AD Sizes
Socioeconomic Status
Upper Class
Upper Middle Class
Middle Class
Edition
Home Ownership
Own
Rent
Rates and Audience
• Would pay anything for the electronic
equipment they really want
• Try to keep up with technological
advances
• Often do things on the spur of
the moment
• Look for as much information as
possible on electronic equipment
before buying
• Their friends often ask them advice
before buying electronic equipment
• Have a keen sense of adventure
• Are good at fixing things
Source: TGI Latina 2010 wave I+2009 wave II
Trim Size – 15.5118 x 10.6693
Bleed Size – 15.7618 x 10.9193
Non-Bleed – 15.0118 x 10.1693
1/2 PAGE HORIZONTAL
Trim Size – 7.7559 x 5.3347
Bleed Size – 8.0059 x 5.5847
Non-Bleed – 7.2559 x 4.8347
1/2 PAGE VERTICAL
Trim Size – 3.878 x 10.6693
Bleed Size – 4.128 x 10.9193
Non-Bleed – 3.378 x 10.1693
1/3 PAGE VERTICAL
Trim Size – 2.5853 x 10.6693
Bleed Size – 2.8353 x 10.9193
Non-Bleed – 2.0853 x 10.1693
Material
Guidelines
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arrival of your materials, we encourage
you to use PrintSure. PrintSure is our new,
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that collects job information from the
user via a form, performs an optional local
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A conventional proof (MatchPrint,
Chromalin) or digital color proof (Fuji,
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prints for layout are acceptable. For color
accuracy, a digital color proof MUST be
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of materials, but will also work as a “filter” as it verifies and controls the quality of all
documents sent. This will ensure excellent reproduction quality of your ads.
Te l e v i s a P u b l i s h i n g + D i g i t a l 2 0 11 P a n R e g i o n a l M e d i a K i t
The World’s Leading Latin American Publisher
2011
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NEW YORK
LOS ANGELES
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Miami, FL 33166
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Tel: 212.838.7220
Fax: 212.838.8532
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Tel: 323.655.0535
Fax: 323.655.8011
Pan Regional
Media Kit