Marketing & Branding Solutions
MARKETING & BRANDING SCOPE
Objective
We want to help get your company recognized as a leading resource in your field, increasing the value of your company and
allowing for optimal growth. Our marketing services cover branding, marketing strategy, tactical planning, public relations,
integrated communications, creative services and website development. In essence, you could have a full-service “marketing
department” without having to pay the large overhead of having a team in-house.
Emphasis is placed on branding and the creation of essential marketing assets such as the website and marketing collateral, both
digital and print. We can help you develop your Brand Activation Plan (marketing plan) and see that it is executed, all while helping
you manage ongoing business development. We can provide ongoing strategic consulting and the agency services necessary to
deliver successful results.
Solution
Everything starts with “brand.” In the first phase, we help ensure that your company is well-positioned to optimize its success with
the targeted trade, consumer, media and influencer audiences. Once the brand name is established, we will help develop the brand
strategy, hallmarks and visual identity associated with the emerging brand. We will also include brand strategy elements, leading to
the optimal articulation and activation of your brand.
•  Promise and Positioning
•  Essence and Personality
•  Brand Story and Desired Experience
With a clearly articulated positioning and established points of differentiation that are defendable among the category’s competition
set, we can help move to create the visual identity, voice and an effective marketing plan.
MARKETING & BRANDING SCOPE
Visual Identity and Voice
We begin the process by presenting a strategic brief for approval. Upon approval of the brief, our Creative Directors and Creative
Strategists lead the team and begin translating the brand strategy into visual pathways and copy approaches. We will present to you:
•  No less than 3 varying concepts
•  One logo candidate that will be selected for further exploration of design and color palettes
•  Revisions will be included
•  Copy lines presented for consideration to depict the “voice” of the brand
•  Copy line candidates will represent tagline, headline and/or body copy examples to provide creative articulation of the
brand strategy
Business Tools
Based on the final design and tagline choices, a brand standards manual will be created and delivered with digital files as final
identity. A stationary package including letterhead, business card and envelope will be created, as well as, a set of presentation
templates (PowerPoint, Keynote, In Design, etc.).
Initial Creative Projects
After completing the brand strategy and brand standards, we will help move into creative development of the following assets:
Website, Marketing Collateral and Press Kit. Included in this phase will be strategic consulting, design and copywriting (see
additional details below).
MARKETING & BRANDING SCOPE
Brand Activation Plan
After completing the brand strategy and considering all of the available data and internal perspectives, we can move onto building
the plan for effective trade, consumer, media and influencer audience engagement. The Brand Activation Plan process will include
the following stages and deliverables:
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Establish actionable and measurable objectives
•  Desired marketing outcomes
•  ROI expectations
Define communications by audience segment
Initial tactical plan development
Tactical plan refinement
•  Calendar
•  Budget Detail
•  Creative Concepts
•  Scale determined by objectives / ROI expectations
Plan and budget finalized
The tactical plan will be integrated and leverage a variety of marketing disciplines including: Advertising, Public Relations, Social
Media, Online and Mobile Engagement, Experiential Marketing (including live events), Partnership Marketing and Social
Marketing.
MARKETING & BRANDING SCOPE
Copywriting
Finding and capturing your target audience’s attention can take many forms. The first step in our work involves an audit of your
presence online where we would evaluate what is and isn’t working and develop a strategic framework to guide our efforts.
Campaigns to find and target influencers for isolated efforts can be rolled into your plans as well.
Our Copywriting and Web Services team have managed the creation of original content for numerous websites, blogs and small
business, with particular expertise in the variety of styles demanded by the legal profession. Our VP, Kim Niemi, is well-versed in
everything online, from real-time analytics to optimizing social sharing. Named to Kred’s Top 50 Social Media Bloggers, a Leading
PR Pro by Entrepreneur Magazine and an Expert Marketer by Inc Magazine, she knows how to find and get you noticed by your target
audience.
MARKETING & BRANDING SCOPE
Why Aesthetic Everything?
As award-winning journalists, we understand the intricacies of your industry. We expertly promote and deliver your story to all
facets of the media. This includes trade professionals, consumers, top beauty editors, writers, bloggers and key social media
influencers.
Aesthetic Everything’s original and eye-catching pitches have captured the attention of magazine writers and television producers,
resulting in sales and revenue for our clients. Our Public Relations clients have appeared on numerous networks including ABC,
CNBC, CNN, ET, FOX, Oprah, Dr. Oz, The Doctors and in several publications such as Marie Claire, Allure, Elle, Cosmopolitan,
Lucky Magazine, People Magazine, Nylon Magazine, Redbook, Shape, In Style and Glamour.
As a team of highly respected publicists, we service all of our clients with personal, one-on-one attention to enhance the overall
Public Relations experience. We work with health and beauty professionals such as doctors, plastic surgeons, dermatologists,
medical spas, aestheticians, nurse practitioners, skin care professionals, medical schools and more!
Join our growing list of clientele and membership base to grow and expand your business now!