E x tended
W arranty
P rogram
Created with you and your customers in mind
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Increase customer satisfaction
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Enhance your business reputation
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Boost repeat business and referrals
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Grow your company’s bottom line
Innovation never felt so good.™
Complete Care Plus™
Advantages and opportunities
Builds customer satisfaction
by providing affordable
protection against repair bills
on all brands of equipment
your company sells
Attracting new customers is only part of the challenge facing your business
Gives your customers a
value-added benefit by
protecting their investment
for years beyond the
standard warranty
customers. It allows you to provide extended warranty coverage for Lennox®
Enhances your business
reputation by promoting
customer loyalty and repeat
referral business
Creates additional revenue
and profit for your company
with no inventory investment
in today’s competitive HVAC marketplace. Retaining those customers is an
important key to your success and long-term growth potential.
Complete Care Plus™ is a valuable – and highly profitable – tool for retaining
products and all other major brands of heating and cooling equipment
your company sells.
Complete Care Plus™ protects your customer’s investment
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Creates added value by protecting equipment after standard
manufacturers’ warranties expire
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Eliminates service hassles and additional expenses
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Covers all major HVAC brands
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Provides a variety of coverage options
– 5- or 10-year parts and labor
– 2- or 3-year labor only
– 10-year parts only
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Requires no deductibles
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Costs only pennies per day on average
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Improves home value with fully transferable benefits
Complete Care Plus is 100% insured and fully protected, offered by Lennox
in partnership with Service Net.
Three out of ten
consumers will purchase
an extended warranty if
one is offered.
Source: Warranty Week magazine
Market Trends
Why do consumers purchase extended warranty plans?
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High cost of repairs
– The benefits of purchasing Complete Care Plus™ become clear to your
customers when you explain how much potential repairs can cost
without warranty coverage.
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Limited manufacturer’s warranty
– Standard manufacturers’ warranties are time-limited and only cover
defects. Complete Care Plus protects the customer’s investment after
Fear of obsolescence often drives
consumer interest in extended
warranties. With Complete Care
Plus,™ your customers are assured
that if their equipment cannot be
repaired, it will be replaced.
the manufacturer’s parts warranty expires, and after the dealer’s labor
warranty expires.
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Sophisticated technology requires trained technicians
– Customers realize that today’s heating and cooling systems employ
advanced technologies that require the expertise of highly trained
technicians when unexpected service needs arise.
Good for your customers. Good for your business.
Offering the Complete Care Plus extended warranty program gives your customers genuine peace of mind by
protecting their investment. Your business benefits, too, with increased customer loyalty…and profits!
Why Offer Complete Care Plus?
Good For Your Customers
Good For Your Business
Financial Benefits
Eliminates high cost of unexpected repairs;
affordable coverage with no deductibles
Builds trust and promotes customer loyalty
Increases your company’s profitability and revenue
growth potential; no inventory investment
Enhances your business reputation; positions you as
a full-service provider
Grows your customer base; enhances long-term
business growth
Increased Customer Satisfaction
Repeat Business and Referrals
Encourages future purchases; satisfied customers
generate referrals
Selling techniques
Offer Complete Care Plus at every opportunity
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Include warranty pricing in your complete installation proposal
85% of consumers will make
– Make the customer aware of the importance of warranty coverage
repeat warranty purchases.
– Explain that the cost of one out-of-warranty repair is often more
expensive than the purchase of an extended service plan
Source: Warranty Week magazine
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Discuss extended warranty coverage throughout your sales presentation
– Mention the plan early and often
– If you wait until the end of the sale, usually it’s too late
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Offer the warranty during a routine maintenance call
– Coverage is available on existing equipment up to 8 years old
Program Details
What is covered?
All residential and commercial applications with ARI-matched systems are eligible for the
Complete Care Plus™ Program. All brands of HVAC systems can be covered. Complete Care
Plus options included 5- or 10-year parts and labor plans, 2- or 3-year labor only plan and
10-year parts only coverage. Please refer to your sales guidelines and price sheets for details.
It is important to inform customers that annual maintenance, or any failure due to the lack of
routine maintenance, is not covered by the service plan. This gives you an opportunity to
promote planned service for the length of the contract. You can offer annual maintenance
free of charge in the first year as a promotional item, and build charges for the following
years into the purchase price.
Remember to submit parts claims for reimbursement to the manufacturer for any parts
replacement while the product is under OEM warranty. To ensure that you will be reimbursed
for all repairs performed, please refer to the Complete Care Plus repair times guidelines and
service FAQs in your sales guidelines.
What is NOT covered?
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Natural disaster, abuse, or any damage that is not a result of mechanical component failure
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Annual maintenance or lack of routine maintenance
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Failure due to equipment operation in a corrosive environment
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Overtime charges (unless it is a confirmed health- or weather-related emergency)
Both your company and your customer will receive a copy of the Certificate of Coverage
with Terms and Conditions listed on the back.
© Lennox Industries Inc. 2006
(27W67) EWM 11/06
Visit us at www.lennoxdavenet.com.
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