Br and Usage
Guidelines
Thank you for ordering The Magic
of David Copperfield™ from Bally
Technologies. We hope this exciting
title makes a dramatic impact on
your gaming floor and the overall
entertainment experience for your
guests.
This brand usage guide will help
you market The Magic of David
Copperfield and provide the
necessary legal documentation.
Pre-Approved
Casino Marketing Materials
A complete online marketing kit is available at www.BallyTechMkt.
com/Copperfield. Here you will find pre-approved templates and a
variety of other marketing assets you can use to promote The Magic
of David Copperfield video slot.
Also included is a full art kit for use in marketing and promotional
materials.
The pre-approved marketing assets provided by Bally Technologies
are to be used exclusively for the launch and promotion of this title
at your casino. Any other use is strictly prohibited.
The Magic of David Copperfield logos must be used as provided
with no deviation or manipulation. Logos may not be modified,
distorted, color-changed, or added upon. Please use only
the graphics that have been supplied or authorized by Bally
Technologies. Do not attempt to create new images, logos, or
graphics.
The Bally Corporate Marketing Team is happy to provide additional
support materials upon request. Please contact us if you require
materials not included in the marketing kit.
Please note that the templates provided may be resized, as long as
there are no changes to the approved images and copy.
Pre-Approved
Casino Marketing
Materials
Print Advertisements
Full Page
Half Page Vertical
Direct Mail
Postcard
Half Page Horizontal
Outdoor
Billboard A
Billboard B
On-Site Promotion
Duratrans Large
Duratrans Small
Official Game Logo
Video
Casino Marketing Loop
Long and Short
Internet
E- Blast
Web Banners
Approved Game Descriptions
Game Description - Short
Go inside the mind of the world’s greatest magician and experience the
only video slot featuring the reality-bending magic of David Copperfield.
With mesmerizing interactive game play, two mystery bonuses, and a
wheel feature offering two free game bonuses, credits, and a spectacular
progressive jackpot, The Magic of David Copperfield™ will make you a
believer.
© 2014 Bally Technologies. All rights reserved.
Images are for illustration purposes only and are subject to change.
© 2014 David Copperfield’s Disappearing, Inc. All rights reserved.
The Magic of David Copperfield and its associated logos are trademarks of David
Copperfield’s Disappearing, Inc. All rights reserved.
Game Description - Long
Go inside the mind of the world’s greatest magician and experience the
only video slot featuring the reality-bending magic of David Copperfield.
The Magic of David Copperfield™ offers interactive gameplay, a
spectacular progressive jackpot, and bonuses inspired by the legendary
illusions of David Copperfield.
Flying Free Games, Levitation Free Games, and the death-defying Death
Saw wheel bonus are just a few of the incredible features you’ll experience
when you join David Copperfield on a mind-blowing trip inside one of his
legendary performances.
Prepare to be amazed and astonished as you embark on a mystifying
journey with the most celebrated magician in history – The Magic of
David Copperfield will make you a believer!
© 2014 Bally Technologies. All rights reserved.
Images are for illustration purposes only and are subject to change.
© 2014 David Copperfield’s Disappearing, Inc. All rights reserved.
The Magic of David Copperfield and its associated logos are trademarks of David
Copperfield’s Disappearing, Inc. All rights reserved.
Marketing Materials Approval
If you wish to use marketing assets other than those provided, they must be expressly
approved by Bally Technologies and the license holder. Bally Technologies will
facilitate the approvals with the license holder as quickly as possible, but please
allow a minimum of 10 business days for approvals. We advise using the provided
templates whenever possible. To submit your materials for approval, please email
your PDF files directly to:
Judy Sandgren
Marketing Manager Creative Services
Bally Technologies
jsandgren@ballytech.com
702-532-8068 Direct
Once the use has been approved in writing via email by Bally, you may distribute
your promotional materials. Approval for use of David Copperfield trademarks is
only valid for that use and in the approved media. You must resubmit for approval
any subsequent uses of The Magic of David Copperfield™ trademarks.
Bally Marketing Team
If you have any questions about The Magic of David Copperfield brand
usage guidelines or how to promote the game as part of your casino
marketing program, please contact any of the following:
Judy Sandgren
Marketing Manager
Creative Services
jsandgren@ballytech.com
702-532-8068 Direct
Riley Meredith
Senior Manager
Corporate Marketing
rmeredith@ballytech.com
702-532-7028 Direct
For assistance with developing player promotions for your property,
please contact:
Brittney Apolzan • Player Promotions Manager
bapolzan@ballytech.com • 702-532-7817 Direct
The Magic OF
David Copperfield
Tr ademark Usage
The David Copperfield name and image
is a third-party, copyrighted trademark
not affiliated with Bally Technologies.
As such, any marketing, communications,
or electronic media that promotes The
Magic of David Copperfield™ title that
deviates from the provided templates
must be approved by Bally and the
David Copperfield license holder.
David Copperfield
Br and Copyright
All materials promoting The Magic
of David Copperfield video slots in
advertising and promotional materials
must include the following copyright,
which is included on the launch kit
website. The copyright year must
correspond with the year the materials
are distributed.
© 2014 Bally Technologies. All rights reserved. Images are
for illustration purposes only and are subject to change.
© 2014 David Copperfield’s Disappearing, Inc. All rights
reserved. The Magic of David Copperfield and its
associated logos are trademarks of David Copperfield’s
Disappearing, Inc. All rights reserved.
© 2014 Bally Technologies. All rights reserved. Images
are for illustration purposes only and are subject to change.
© 2014 David Copperfield’s Disappearing, Inc. All rights reserved.
The Magic of David Copperfield and its associated logos are trademarks
of David Copperfield’s Disappearing, Inc. All rights reserved.