March 29, 2012
Park Hyatt, Sydney
PROGRAM
Welcome to
the Big Data Era
Nigel O’Rorke, Marketing & Operations Director,
Microsoft Australia
Big Data’s grabbed the spotlight, and for good reason.
It represents a new era in business where exploding
levels of data and new analytics tools are creating
unprecedented opportunities.
Big Data has been at the heart of our thinking as we
engineered SQL Server 2012. We think it’s important
because it simplifies the otherwise complicated task
of unifying disparate data sources.
As business leaders, the demand for fresh insights
and improved decision making capabilities gets
stronger every day. It helps you create tangible
results from intangible ideas. Intelligence springs
from a network of data sources across the web,
mobile devices, remote machines and yes,
powerful databases.
Ultimately the challenge for CIOs and business
leaders is making the most of the tools and data
at their disposal to spark innovation, productivity
and growth. It’s a challenge we’re embracing at
Microsoft, and a focus of our conversations today.
Are you Big Data ready? If your immediate answer
isn’t a confident and positive one, we hope after
today you’ll see when and how it can be.
Enjoy the Symposium.
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PROGRAM
10:30am. Registration & morning tea
11:00am. The New World of Data
Keynote from David Campbell,
Microsoft Technical Fellow on
how the new world of data
will impact the enterprise.
12:00pm.
Big Insights
Take advantage of the
intelligence locked up in
your data with Microsoft
SQL Server 2012. Microsoft’s
Gavin Watson, Platform Solution
Specialist, shows how
innovations around the way
data is accessed, processed,
viewed and analysed changes
the way strategic business
decisions are made.
12:45pm. Lunch (Guesthouse)
1:45pm. Customer panel
Australian Financial Review
former IT editor, Mark Jones,
hosts a panel of Microsoft
customers already engaged
with the strategic potential
of Big Data to explore some
of the ideas and strategies
they’ve put in place.
2:30pm. Break out sessions
Mission-critical (Gallery 3)
Learn how Microsoft and its
partners, EMC and SAP, build
mission-critical capabilities into
core databases, applications and
scalable infrastructure - without
time-consuming modifications
and costly add-ons.
Hybrid cloud (Gallery 2)
Discover how Microsoft’s Hybrid IT
strategy and HP partner solutions
unite traditional non-virtualised,
private and public cloud-based
environments for peak
performance in various database
intensive application scenarios.
The Power View Experience
(Gallery 1)
Join Microsoft for an immersive
demonstration on how the new
data visualisation features of
Microsoft SQL Server 2012 can
unlock new insights with
pervasive data discovery
across mounds of structured,
unstructured and cloud
data sources.
3:30pm. Partner panel
Accenture/Avanade, Fujitsu,
NetApp and OpenText debate
solutions to the questions posed
by the growth of Big Data.
Hosted by Mark Jones.
4:00pm. Drinks & networking
(Guesthouse)
Brought to you by:
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3
Keynote Speaker
Panel Host
David Campbell
Mark Jones
Microsoft Technical Fellow,
Journalist, Speaker,
Microsoft Corporation
Director, Filtered Media
David Campbell is a Microsoft
Technical Fellow currently serving
as the General Manager of Microsoft’s
Data and Modeling Group; which
oversees Microsoft’s data modeling
and data access strategies. His vision,
expertise and world class leadership is
commensurate with that of a corporate
vice president focussed on business
leadership. Campbell holds a number
of patents in the data management,
schema and software quality realms.
He is also a frequent speaker at industry
and research conferences on a variety
of data management and software
development topics.
His current product development
interests include cloud-scale computing,
realising value from ambient data,
and multidimensional, context rich
computing experiences. David is based
in Seattle at Microsoft Corporation
headquarters.
Mark Jones is a speaker, journalist,
business owner and technology
strategist. His expertise covers enterprise
technology, internet, data and social
media trends. Mark is a former IT Editor
of the Australian Financial Review,
Managing Editor of MIS Magazine,
Deputy Managing Director of IDG
Communications and Executive Editor
of Infoworld in the United States.
As well as running his own
communications, events and media
production business, Filtered Media Pty Ltd,
he is now a technology columnist for
The Sydney Morning Herald and a regular
presenter for the Financial Review’s
tv.afr.com website, where he hosts
incisive video interviews each week
with business and IT leaders.
As a professional emcee, Mark has hosted
live industry events in Australia and the
US for many global technology leaders.
“The Bank of New Zealand implemented Microsoft SQL Server 2012 in order to evolve their Business
Intelligence solutions. This means that we can respond more quickly to changing markets, simply
because our people can access, model and analyse our customer data faster.”
Duane McLeod, Senior Architect, Business Intelligence, Bank of New Zealand
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1:45pm
CUSTOMER PANEL
Phil Wickenden
Mathew Long
Dr Rami Mukhtar
Vice President - CRM,
Business Intelligence
Senior Researcher,
GE Capital
Manager,
National ICT Australia
Western Health
(NICTA)
In his 10 year tenure
with GE, Phil Wickenden
has been the driving force
behind GE Capital’s ability
to use its customer and
product information to
support sales, marketing,
customer services and risk
strategies. Responsible for
GEC’s CRM Analytics teams
he has developed GEC’s IM
strategy for over a decade
and is currently overseeing
a range of core business
decision infrastructure
including Campaign
Management, Decision
Systems and Dialer.
Phil first joined GE in 1996
as the Database Marketing
Leader. He holds a Bachelor
of Science (Hons) from
Sheffield University
majoring in Systems
Modeling.
Mathew Long is the
Business Intelligence
Manager for Western
Health in Melbourne.
He has over 10 years
experience working with
the information needs of
the health sector in both
the UK and Australia.
In Western Health,
Mathew’s team has
implemented a monitoring
and performance reporting
solution, which is the main
reporting source for all
clinical and corporate
management reporting,
using the Microsoft SQL
Server BI stack. Western
Health is currently
upgrading its reporting
solution to take advantage
of the new capabilities
of Microsoft SQL
Server 2012.
Dr Rami Mukhtar leads
NICTA’s Big Data Analytics
project which he established
over two years ago. Its
goal is to apply NICTA’s
advanced machine learning
to extract value out of
enterprise big data assets.
The project has developed
and contributed ‘Scoobi’
to the open source ecosystem: a powerful and
increasingly popular
productivity framework
for the Hadoop big
data storage and
processing platform.
His focus surrounds
delivering bottom line
enhancement and creating
new value propositions
and opportunities by
processing big data assets
using scalable machine
learning.
Rami holds a PhD from
the University of
Melbourne, and degrees
in Computer Science and
Electrical Engineering.
“With Microsoft SQL Server 2012’s new in-memory tabular model, Queensland Health has been able
to analyse millions of transaction level details very quickly – something we were not able to do with
previous versions. This ability to expose millions of rows and to perform calculations very quickly gives
us the potential to build real-time analytics and reporting applications especially for executive level
reporting where the data is large and complex.”
John Kelly, Health Director of Development Finance Solutions, Queensland Health
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2:30 pm
BREAK OUT
Mission Critical (Gallery 3)
Chris Peiris
Dean Jackson
Principal Platform Strategist,
Technical Consultant,
Phillip Merrick
Microsoft Australia
EMC
Solution Architect, SAP
Dr Chris Peiris is an 18-year
IT industry veteran, public
speaker, avid publisher
and thought leader in the
application integration
space. He works for
Microsoft Australia as a
Principal Platform Strategist
focusing on application
platform products.
Dean Jackson has been a
Technical Consultant for
EMC for over eight years.
During this time, he has
earned industry respect
designing and supporting
high-end, complex EMC
storage and application
solutions across Australia
and New Zealand on
multiple platforms.
Dean started with EMC
in Canada as a solutions
architect. Over his four year
tenure there he supported
complex data migrations as
well as designing and laying
out large arrays. He was also
responsible for the overall
architecture and application
solution design.
Phillip Merrick has been
involved in technology
and architecture for over
25 years, commencing with
infrastructure, networking
and operating systems
and moving into business
applications with SAP
around 15 years ago. In his
role as Solution Architect,
Phillip is responsible for
working with organisations
to identify opportunities
to leverage modern
technology and practices.
Although he carries a strong
heritage in technology, he
is fundamentally driven by
seeking business outcomes
in creative ways. Today, he is
principally focussed on the
technology platform and
portfolio which underpins
and enables organisations
to realise business
transformation with
SAP solutions.
Chris currently focuses
on Federal Government
and has been involved in
formulating iconic online
brands such as ComSec and
the Trading Post. Chris is
widely published in many
online books, articles,
reviews, and columns. He
has authored nine books on
multiple technologies such
as WCF, Web Services, UDDI,
C#, IIS, Java and Security
topics and more than 25
technical articles on leading
global online publications.
Chris also works as a lecturer
at Canberra University where
he recently completed
his PhD on Cloud and
Distributed architecture.
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Dean holds a number of
industry certifications, such
as a Certificate in ITSM, EMC
Proven Master Architect
and Cisco Certified Design
Associate. Dean also has
extensive experience as a
systems administrator on
both HPUX and Solaris.
SESSION SPEAKERS
HYBRID CLOUD (Gallery 2)
James Bibby
Rodd Jefferson
Platform Solution Specialist,
HP/Microsoft Appliance Lead
Microsoft Australia
South Pacific, HP Australia
James Bibby joined
Microsoft in 2011 with
responsibility for data and
integration solutions within
the NSW financial services
sector. He has over 10 years’
experience in technology
and financial services,
having previously worked
for SWIFT as an account
director responsible for
payments, trade finance
and treasury solutions in
the banking and corporate
sectors. At Microsoft, James
has a particular focus on
business intelligence, cloud
services and innovation.
Rodd Jefferson joined
HP in 2012 from the
Commonwealth Bank
where he was a Product
Manager responsible for the
introduction of a new x86
hosting portfolio (physical
and virtual), and deployment
of the bank’s first self-service
utility virtual hosting - a
pay per day, automated
and service provider-owned
solution. These products
formed the basis for the
Bank’s x86 cloud strategy.
Rodd has 14 years’ IT
experience across every
major industry, including
Technology Manager
at BlueScope Steel,
Infrastructure Services
Manager for University of
Wollongong and electronic
Commerce Manager for
Caltex Australia Ltd, among
others. He started working
life as a professional
jazz musician.
POWER VIEW
EXPERIENCE
(Gallery 1)
Join Microsoft for an
immersive demonstration
at its stand in the main
Gallery on how the new
data visualisation features
of Microsoft SQL Server
2012 can unlock new
insights with pervasive
data discovery across
mounds of structured,
unstructured and cloud
data sources.
Rodd holds a degree in Jazz
from the Conservatorium
of Music (Sydney) and an
MBA from the University
of Wollongong.
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3:30 pm
partner PANEL
Gavin RussellRockliff
Craig Baty
National Business
Fujitsu
EGM Marketing & CTO,
Intelligence Lead,
Avanade
Gavin Russell-Rockliff is the National
Business Intelligence Lead for Avanade
Australia.
He has a passion for all things related
to data interpretation and analysis,
and how they impact business decisions.
In his career, he has been able to help
clients across a wide variety of industries,
including retail, hospitality, finance,
Government, and manufacturing.
Recently, he has been assisting an
international financial institution to
implement a world class regulatory
reporting capability, encompassing data
from disparate business units around
the globe. Avanade is a subsidiary
of Accenture. It is a multinational IT
consulting and software company that
develops business software from a
Microsoft products platform.
Craig Baty is the Executive General
Manager of Marketing and Chief
Technology Officer for Fujitsu Australia
and New Zealand. Craig focuses on
understanding Fujitsu customers’
challenges and key industry trends to
ensure Fujitsu’s offerings are well aligned
to market and customer requirements.
Craig is also responsible for the executive
management of Fujitsu’s marketing, market
and competitive intelligence functions,
alliance/ partner management and analyst
relations.
Craig holds an MBA in International
Business and Marketing (SGSM),
is a Fellow of the Australian Institute
of Management, and has commenced
an ‘IT in Japan’ focused Doctorate
of Business Administration.
Craig has more than 30 years of
IT industry experience, and as a
well known industry commentator
has presented at more than 300
industry events globally, being
regularly quoted by the media.
“Western Health is in the process of implementing Microsoft SQL Server 2012 which will enable us to
process complex queries involving massive volumes of data in near-real time. Microsoft’s data platform
has continued to advance and help us keep up with the evolving world of data.”
Mathew Long, Business Intelligence Manager, WESTERN HEALTH
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John Martin
Owen Brandt
Principal Technologist,
Strategic Alliance Director
NetApp
& Microsoft Lead,
Asia Pacific & Japan,
OpenText
John Martin has 20 years IT industry
experience and has spent the last
decade specialising in data protection
and disaster recovery.
As Principal Technologist at NetApp he
is responsible for driving technical
thought leadership in the Australia
New Zealand region.
Prior to this John was Consulting Systems
Engineer, responsible for data protection
and retention services; working closely
with NetApp’s systems engineer partners
and partner consultants including
Symantec and CommVault.
Before joining NetApp John was
a principal of GRID IT where he built
relationships with major storage vendors,
while simultaneously launching two
storage related businesses. In this role
he was involved in senior pre-sales,
consulting and training for Legato,
Veritas and Storage Tek.
Owen Brandt is responsible for managing
all aspects of the strategic relationship
between OpenText and Microsoft across
the Asia Pacific and Japan region.
As a Microsoft Gold Certified and Depth
Managed Partner, OpenText collaborates
with Microsoft to provide real business
solutions for corporate customers.
Under Owen’s direction, OpenText
Australia was recently awarded the
Independent Software Vendor and
Software Partner of the Year by
Microsoft Australia. Owen was previously responsible
for management of the OpenText
website management team across
Asia Pacific. Owen has performed
a variety of management roles,
influencing product strategy,
technical consulting, commercial
direction and relationship building
with OpenText clients and business
partners in both the UK
and Asia Pacific.
“Organisations more than ever before are trying to make sense of an avalanche of different types of
information now coming their way. Microsoft SQL Server 2012 delivers businesses with rapid insights
through rich visualisations in a big data ready platform.”
Ian Forrester, Microsoft Managing Consultant at BI specialist Inside Info
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Case study:
upgrades to
Microsoft SQL Server 2012
Telstra prides itself on being Australia’s
leading telecommunications and
information services company.
Seeking a more efficient backup
system to help protect petabytes
of data, Telstra deployed a solution
from Microsoft partner EMC that
is now being upgraded to Microsoft
SQL Server 2012. Telstra can now
move deduplication processing
from the primary server to
a secondary server, thus boosting
performance and reducing bandwidth
usage. The solution also provides
an easier process for supporting
high availability.
Business Needs
Five years ago, Telstra began offering
cloud-based services, with an emphasis
on meeting the needs of large enterprise
and government customers. Although the
company supports a range of operating
systems, its largest deployments use the
Windows Server operating system, and,
for relational data, Microsoft SQL Server
data management software.
Many of Telstra’s enterprise customers
store more than a terabyte of relational
data. When factoring in backup copies
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– and the need to retain old data for
several years, depending on corporate
and regulatory policy – total data stored
for a single customer can exceed one
petabyte.
“One of the key parts of running a
managed service hosting environment is
data protection,” says Daniel Peluso, Cloud
Technical Specialist at Telstra. Two areas of
interest to Telstra have been reducing the
time required to complete backups and
finding easier ways to deploy clustering
for high availability. Peluso says, “We need
to always ensure that we are protecting
our customers’ data efficiently and
backing it up as quickly as possible.”
Solution
Telstra has long depended on Microsoft
partner EMC for storage, using the
EMC VNX Series. More recently, it has
relied on EMC for backups, using EMC
Avamar backup and recovery software
and systems with integrated client and
global data deduplication. Avamar data
deduplication ensures that only new,
unique data segments are transferred
across the network and stored to disk.
This minimises network bandwidth
use and disk storage.
In December 2011, Telstra began
testing the pre-release version of EMC
Avamar 6.1, which is delivered as a rackmounted Avamar Data Store server, and
includes Microsoft SQL Server 2012
Enterprise running on Windows Server
2008 R2 Enterprise. Telstra was quick to
see the value in the AlwaysOn feature
of SQL Server 2012, which simplifies the
deployment of clustered servers and
database mirroring for high availability.
With AlwaysOn, deduplication processing
can be performed on a secondary server
in an AlwaysOn availability group, freeing
the resources of the primary server for
line-of-business transaction processing.
“Testing has gone without a hitch,”
Peluso says. “We are looking forward
to rolling out the Avamar 6.1 and
SQL Server 2012 solution.”
Benefits
Telstra anticipates a number of benefits
from SQL Server 2012 and Avamar 6.1,
űincluding improved performance,
bandwidth savings, and easier support
űfor high availability in its cloud services.
Telstra believes that AlwaysOn will prove
popular with its enterprise customers.
“Many of our large customers are looking
for high throughput, especially when
dealing with financial transactions,”
Peluso says. “We’re already seeing
interest in SQL Server 2012 AlwaysOn,
because customers want the ability
to move deduplication processing
onto a secondary server to boost
performance and throughput.”
99% Bandwidth Savings
The ability to move deduplication
processing onto a secondary server
in an AlwaysOn availability group is
important to Telstra because Avamar
deduplication has become so vital to
its operations. Prior to moving to EMC
solutions, Telstra had difficulty completing
backups within an acceptable timeframe –
even with a dedicated network to support
backup activity. Peluso notes, “Some of
our customers have terabytes of data that
must be retained for up to seven years.”
After deploying Avamar, Telstra saw
significant bandwidth savings because
deduplication slashed the amount of
data being transferred to Avamar Data
Store servers. With deduplication and
multistreaming, full backups now take
38 minutes instead of 20 hours. Telstra
has found that Avamar reduces bandwidth
usage over its backup network by
99 percent with unstructured data
and by up to 97 percent for structured
data in specific scenarios.
Easier High Availability
Telstra plans to take advantage of
AlwaysOn to simplify the infrastructure
it provides to support high availability in
its cloud offerings. “AlwaysOn removes
the previous challenges of dealing with
shared disks and split-brain cluster
scenarios,” Peluso says. “The SQL Server
2012 AlwaysOn feature, combined with
Windows Server 2008 clustering, provides
us with a much easier and more efficient
process for providing high availability.”
“We’re already seeing interest in SQL Server 2012 AlwaysOn, because customers want the ability to move
deduplication processing onto a secondary server to boost performance and throughput.”
Daniel Peluso, Cloud Technical Specialist, Telstra
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For further information log onto
http://www.microsoft.com/australia/SQLserver2012
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