Course outline
Code: ENT221
Title: New Venture Growth
Faculty of Arts and Business
School of Business
Teaching Session: Semester 2
Year: 2015
Course Coordinator:
Dr Retha de Villiers Scheepers
Office:
K1.08A
Telephone:
+61 7 5430 1267
Email:
MScheepe@usc.edu.au
Consultation Times:
As notified on Blackboard
1.
What is this course about?
1.1
Course description
This course will give you insight into salient factors for sustainable entrepreneurial growth of a venture. You
form and operate a simulated company with a view to developing important skills necessary for the
operation and growth of an entrepreneurial venture. You will explore and reflect on your learning related
to all aspects of entrepreneurial activity including: Strategy & Tactics, Policy, Production, Accounting,
Marketing, Finance, Quality Control, Human Resources, Leadership and Teamwork in a laboratory style
“think, play, evaluate and re-do” environment.
1.2
Course content
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2.
12 units
the importance of growth to the sustainability of a new venture
the venture life cycle
orientation to Capsim and operating Capsim
growth strategy, industry analysis and market attractiveness
product management and marketing
interpreting financial ratios and decision-making
Operations Management and Human Resource Management
Total Quality Management (TQM) and Innovation
Interpreting Capsim new venture reports for decision-making
Personal and teamwork approach to entrepreneurship
Effectual and Causal approaches to entrepreneurial decision-making
Failure, reflection and entrepreneurial learning
Entrepreneurship in practice: Panel of growth entrepreneurs
Unit value
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Course Outline: ENT221 New Venture Growth
3.
How does this course contribute to my learning?
Specific Learning Outcomes
On successful completion of
this course you should be able
to:
Identify important factors for
the operation and growth of a
venture.
Develop and implement an
effective strategy to achieve
double digit growth in the
Capsim simulation.
Demonstrate an
understanding of
entrepreneurial dilemmas and
recommend resolutions.
4.
Assessment Tasks
Graduate Qualities
You will be assessed on the
learning outcome in task/s:
Completing these tasks successfully
will contribute to you becoming:
1 and 2
Creative and critical thinkers.
Knowledgeable.
1 and 2
Sustainability-focussed.
Empowered.
3
Creative and critical thinkers.
Engaged.
Am I eligible to enrol in this course?
Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, corequisites and anti-requisites”
4.1
Enrolment restrictions
Nil
4.2
Pre-requisites
Nil
4.3
Co-requisites
Nil
4.4
Anti-requisites
Nil
4.5
Specific assumed prior knowledge and skills
It is recommended that you have basic knowledge of business concepts
5.
How am I going to be assessed?
5.1
Grading scale
Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
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Course Outline: ENT221 New Venture Growth
5.2
Task
No.
1
2
3
Assessment tasks
Assessment Tasks
Individual
or Group
Weighting
%
What is the
duration /
length?
2,000 words
maximum
When
should I
submit?
Thursday,
Week 5
Where
should I
submit it?
SafeAssign
Report: What is
important in achieving
double digit growth?
Operate Capstone
Foundation for eight
rounds at a double digit
growth rate.
Role Play: Perform an
entrepreneurship
challenge and how to
resolve that issue.
Individual
35%
Individual
25%
N/A
Friday,
Week 7
SafeAssign
Group
40%
Presentation
10 minutes
Fridays,
Weeks 8 13
In Class
100%
Assessment Task 1: Report: What is important in achieving double digit growth?
Goal:
To determine factors, under the entrepreneur’s control, influencing double digit growth
in the sustainable operation of a venture, based on theory and your simulation
experience. Click here to enter the statement of the task and clarify what the students
will create.
Product: Report
Format:
This is an individual assessment. Details of the report is provided on the course
Blackboard site.
Criteria
The report will be assessed on the following criteria:
 Analysis of controllable factors that influence double digit growth
 Justification of arguments, using theory and personal Capsim experience
 Evaluate the relative importance of these factors
 Clarity of communication
 Organisation of report
Generic skill assessed
Skill assessment level
Problem solving
Developing
Communication
Graduate
Assessment Task 2: Operate Capstone Foundation for 8 Rounds at a double digit growth rate
Goal:
Product:
Format:
Criteria
To operate the simulation, Capsim for 8 rounds at double digit sales growth..
Capsim simulation results after 8 rounds.
This is an individual assessment, based on the online business simulation Capsim. SimIDs
are provided by the Course Coordinator, so you can register online at www.capsim.com.
Consult Blackboard for detailed requirements.
The report will be assessed on the following criteria:
 Demonstrate learning by achieving superior Balanced Scorecard scores on
customer, financial, learning and growth and business process dimensions.
 Demonstrate proficiency in growing a venture through superior financial growth
ratios.
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Course Outline: ENT221 New Venture Growth
Generic skill assessed
Problem solving
Skill assessment level
Graduate
Assessment Task 3: Role Play: Perform an entrepreneurship challenge and how to resolve that issue.
Goal:
To demonstrate insight into a particular entrepreneurship challenge and potential
resolution there-of, using a short dramatic performance or theatrical sketch.
Product: Role Play in class. Details are provided on the course Blackboard site.
Format:
This is a group assessment.
Criteria
Assessment of the role play will be based on the following criteria:
 Understanding of an appropriate entrepreneurship challenge and resolution
 Debriefing the audience
 Application of personal entrepreneurship skills such as confidence, decision-making
and initiative
 Application of relational skills such as communication, team leadership and
membership, as well as active listening.
 Demonstrated professionalism.
 Clarity of communication
Generic skill assessed
Skill assessment level
Communication
Graduate
Problem solving
Graduate
5.3
Additional assessment requirements
SafeAssign
In order to minimise incidents of plagiarism and collusion, this course may require that some of its
assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to
be made between your submitted assessment item and all other work that SafeAssign has access to. If
required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course.
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
a) The final mark is in the percentage range 47% to 49.4%
b) The course is graded using the Standard Grading scale
c) You have not failed an assessment task in the course due to academic misconduct
5.4
Submission penalties
Late submission of assessment tasks will be penalised at the following maximum rate:
 5% (of the assessment task’s identified value) per day for the first two days from the date identified
as the due date for the assessment task.
 10% (of the assessment task’s identified value) for the third day
 20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and
including seven days from the date identified as the due date for the assessment task.
 A result of zero is awarded for an assessment task submitted after seven days from the date
identified as the due date for the assessment task.
Weekdays and weekends are included in the calculation of days late. To request an extension you must
contact your course coordinator to negotiate an outcome.
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Course Outline: ENT221 New Venture Growth
6. How is the course offered?
6.1
Directed study hours
On campus Lecture: 2 hours per week
On campus Tutorial: 1 hour per week
6.2
Teaching semester/session(s) offered
Semester 2
6.3
Course activities
Teaching
Week /
Module
What key concepts/content will I
learn?
1
The importance of growth to the
sustainability of a new venture.
Venture life cycle
Orientation in Capsim
Complete Capsim registration
2
Growth strategies, industry analysis
and market attractiveness
Review of Capsim rounds played
3
Growth: Product management and
marketing
Interpreting the “Courier” results
Using the reports for better decision
making.
4
Theorising growth factors.
Interpreting financial ratios and
decision-making
What activities will I engage in to learn the
concepts/content?
Directed Study
Independent Study
Activities
Activities
Two hour lecture,
one hour
demonstration and
workshop on
operating Capsim.
Students to complete
online Capsim
tutorial on their own.
Two hour lecture,
one hour on venture
growth and one hour
Capsim debrief.
One hour tutorial –
play Capsim Rounds
1 & 2.
Complete Practice
Round 2-3.
Capsim User Manual
and Text: Ch 11
Two hour lecture.
Capsim User Manual
Class discussion:
share Capsim
experiences.
One hour
tutorialComplete
Practice Rounds 4-6.
Two hour workshop
– Task 1 and Class
Capsim
decisions.One hour
tutorial – continue
Capsim
Readings on
Blackboard
Capsim User Manual
Capsim User Manual
Readings on
Blackboard
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Course Outline: ENT221 New Venture Growth
5
6
7
8
9
10
Monday, 5th
October
Labour Day
Public
Holiday
11
12
Complete Practice
Rounds 6-8.
Operations
Two hour lecture –
Human Resource Management
Growth and longTotal Quality Management (TQM)
term focus
Capsim Team Challenge: 3 hours
Tips for operating
(Group 1)
Capsim.
One hour tutorial
Play Practice Rounds
1-8.
Capsim Reflection: Succeeding in the 2 hour lecture –
simulation.
Growth and
Capsim Team Challenge: 3 hours
continuous
(Group 2)
innovation & Capsim
class debrief
One hour tutorial
Play Practice Rounds
1 – 8.
Capsim Challenge (Task 2)
Play 8 rounds of
Capsim competitive.
Your personal approach to
Two hour lecture.
entrepreneurial decision-making
Personal assessment
worksheets.
One hour tutorial
Task 3 role-plays
Effectual and Causal approaches to
Two hour lecture
entrepreneurial decision-making.
and case analysis.
Task 3 role plays
Mid Semester Break
Failure and entrepreneurial learning. Two hour lecture.
You will interact with practicing and
Class discussion and
successful entrepreneurs, sharing
Task 3 role plays
their journeys related to growth.
One hour tutorial
Effectual pre-commitments and
flexibility
Effectual affordable loss and resource
acquisition.
Two hour lecture.
One hour
tutorialCase
discussion and Task
3 role plays.
Two hour workshop
and Task 3 role
plays.One hour
tutorial
13
Final Task 3 role plays and debriefs.
Please note that the course activities may be subject to variation.
Capsim User Manual
Readings on
Blackboard
Capsim User Manual
Capsim User Manual
Readings and
worksheets on
Blackboard
Readings from
Sarasvathy on
Blackboard
Guest Speakers
Readings on
Blackboard
Readings on
Blackboard
Readings on
Blackboard
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Course Outline: ENT221 New Venture Growth
7. What resources do I need to undertake this course?
7.1
Prescribed text(s)
All students are required to purchase the following:
Capsim User Manual, 2008, available from the Capsim web site upon registration and payment on the
Capsim website
7.2
Required and recommended readings
Lists of required and recommended readings may be found for this course on its Blackboard site. These
materials/readings will assist you in preparing for tutorials and assignments, and will provide further
information regarding particular aspects of your course.
7.3
Specific requirements
You should register for Capsim to be able to perform the required tasks for this course.
7.4
Risk management
There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the
Health and Safety policies and procedures applicable within campus areas.
8.
How can I obtain help with my studies?
In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning
provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can
drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email:
StudentLifeandLearning@usc.edu.au
9.
Links to relevant University policies and procedures
For more information on Academic Learning & Teaching categories including:
 Assessment: Courses and Coursework Programs
 Review of Assessment and Final Grades
 Supplementary Assessment
 Administration of Central Examinations
 Deferred Examinations
 Student Academic Misconduct
 Students with a Disability
http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learningand-teaching
10.
Faculty specific information
Locating Journal Articles
If you have been notified that the journal articles in this course are available on e-reserve, use the on-line
library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers"
link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and
issue or keyword as needed.
Assignment Cover Sheets
The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal
at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name,
assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment
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Course Outline: ENT221 New Venture Growth
item prior to submission. Claims of loss of assignments will not be considered unless supported by a
receipt.
Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first
instance or the Course Coordinator as quickly as possible.
Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach
your tutor in the first instance. If not satisfied after that you should approach in order your Course
Coordinator, Program Coordinator then Head of School.
General enquiries and student support
Faculty Student Centre
Tel: +61 7 5430 1259
Fax: +61 7 5430 2859
Email: FABinfo@usc.edu.au