From the Silicon Valley / San Jose Business Journal: http://www.bizjournals.com/sanjose/stories/2007/10/29/story3.html Unions target emerging tech Premium content from Silicon Valley / San Jose Business Journal by Timothy Roberts Date: Sunday, October 28, 2007, 9:00pm PDT Related: Manufacturing George Denise, left, building manager for Adobe, and Richard Sanchez with GCA Services Group, attend a Building Skills Partnership graduation ceremony for 18 service workers who will clean and maintain Adobe’s corporate headquarters in San Jose. Timothy Roberts Silicon Valley labor groups are considering a big push to organize the solar installation sector. The South Bay Labor Council has long sought a path into the technology sector beyond the lowwage service jobs like janitors cleaning the high-tech headquarters. Now the labor council is planning a move into an area of technology where the creation of a large number of jobs with middle-class wages is expected -- the installation of solar panels. "Our first goal was to target the folks who serve the people who work in the high-tech buildings," says Phaedra Ellis Lamkins, the chief executive of the Labor Council. The Labor Council has looked at ways to organize programmers and engineers, the core of hightech employment in the valley. But now it has decided to focus on an emerging tech area, getting in at the beginning, the better to influence its development. "There is a huge market potential and opportunity to bring manufacturing jobs to California," says Ellis Lamkins. "Before we look at high-tech we are going to look at emerging tech." Solar technology and green technology in general is at the heart of hopes for economic growth in Silicon Valley. It is seen by many planners as the new, new thing that would replace jobs outsourced by other older technology industries. In addition, the installation jobs are middle-class, jobs that don't require a four-year or advanced degree. Community colleges are planning programs to meet the need for workers. Industry association Solartech predicts that there will be a need for 10,000 solar installers and related jobs over the next decade. Labor could help train many of those workers, but business owners are not enthusiastic about labor's promise of help. Most solar technology would not break even were it not for state and federal tax credits, and companies fear that a unionized work force would raise those costs. "I will be strongly opposed to anything -- labor or regulations -- that would increase costs to customers," says Barry Cinnamon, the president of Akeena Solar Inc. in Los Gatos and president of the California chapter of the Solar Energy Industries Association. "I'm not opposed to labor, but if someone proposes anything that would raise prices, I will oppose it." The labor effort may also include the use of pension funds to invest in the company to create more jobs and to leverage more influence over companies to encourage better wages and benefits. "We want to understand how we can leverage pension funds where we have (pension fund) managers to affect companies we have relationships with," Ellis Lamkins says. She said the council may have an announcement in the next 60 days on how it may invest in solar companies. The move into a new industry reflects a renewed emphasis on recruiting rather than just protecting existing jobs. Over the past decade, unions have been using their pension investments to push for changes in corporate governance, says Ken Jacobs, chairman of the University of California at Berkeley Labor Center. "Using those funds as a way to promote development that benefits workers and members is something that unions have become much more adept at doing," he says. The Labor Council's new plans come as two unions representing low-wage workers in Silicon Valley have joined efforts in a new campaign to get big name technology companies accept higher costs for cleaning, food service and security. The Service Employees International Union, whose Local 1877 represents janitors and security workers, and UNITE HERE, whose Local 19 represents food service workers, have targeted some of the famous-name public companies in the valley like Adobe Systems Inc., Applied Materials Inc., Genentech Inc., Electronic Arts Inc. and Sun Microsystems Inc. The campaign, known as Service Workers Rising, has included rallies at Adobe Systems Inc. headquarters in San Jose Oct. 4 and at Genentech, Oct. 24. The campaign tries to get the big, public companies to take a stand for the union and put pressure on their building service contractors to increase pay and benefits. "Why hide behind contractors who do not share our values?" asks Enrique Fernandez, business manger of UNITE HERE Local 19. Specifically the unions are asking the companies to pressure their building service contractors to sign on to a Responsible Code of Conduct. Signers would agree to better pay so that service workers "are not struggling to survive while serving at some of the most profitable corporate headquarters in the world." But at the same time, the SEIU and building contractors are working together to improve the education of those low-wage workers. On Oct. 15, the Building Skills Partnership, a non-profit created by the SEIU, building owners and building contractors, graduated 18 service workers who clean and maintain Adobe's corporate headquarters in San Jose. Antonio Guerrero was one of the graduates. "Now I understand more when I speak with the people here at Adobe," he said after receiving his diploma. The SEIU Local 1877 contract comes up for negotiation early next year, and Richard Sanchez, division president of GCA Services Group, which hires the janitors who clean Adobe, will be at the negotiating table just as he was at the Building Skills graduation. "We will negotiate in good faith as we have every three to five years since the 1960s," he says.