SPC Format Guide
A quick guide to the efficiency and value of SPC’s inline formats.
Closed-End Mailers.
SPC’s Closed-End Mailer format offers many advantages for various
industries, but is especially useful for financial services, insurance and
health care mailings because it not only leverages personal data, it keeps
it secure. Timeliness is also enhanced because Closed-End Mailers are
produced quickly in one step and are readily processed by the USPS,
allowing you to beat your competition to the consumer’s mailbox.
5.5"
glue
Reduce time to market
1.5"
glue flap
Offer tremendous versatility
Allow for matching multiple
personalized components
2"
3.5"
tear-away response
vehicle to be inserted
in BRE
perforation
Closed-End Mailers
Keep sensitive data secure
glue
We encourage you to keep this as a reference guide
and thought-starter while considering the many
possibilities of these popular formats:
Closed-End Mailers:
envelope
Our inline capabilities help you achieve your objectives
efficiently, cost-effectively and with great flexibility.
9.5"
4.75"
To demonstrate that SPC is “Built to Respond,” we’ve
augmented our web presses to offer you a wide range
of the most in-demand direct mail formats.
We use our inline web capabilities to print a closed envelope and a whole
array of personalized package components and insert them in one, smooth
process. Whether you want to include a letter, buckslip or reply device,
personalizing them inline is a fast, easy
way to better target your audience.
3.625"
letter
Open-End Mailers
8"
3.625"
SPC TracKards™
Clean-Release Cards
glue
3.75"
glue
Stickers/Scratch-offs/Scratch-and-Sniff
BRE
4"
3.75"
buckslip
Recommended Paper Stock:
60 lb. Text - 100 lb. Text
1"
glue flap
Open-End Mailers.
SPC TracKards.™
SPC’s Open-End Mailer format allows booklets, scratch-off game
cards or clean-release cards to be tipped onto your self-mailer, all
in one streamlined process. These capabilities, coupled with matching
personalization and variable imaging, create a high-value perception
with consumers and encourage interaction with the printed piece.
Now, adding a promotional card to any mailer is easy and inexpensive.
The SPC TracKard looks like a credit card but can be personalized. It
features a fully trackable UPC code on the back, and can include any
offer. It creates high perceived value in the minds of consumers, who
tend to retain it far longer than a coupon and redeem it at a much
higher rate.
3.375"
2.125"
6.25"
backbone pasted
.75"
Open-End Mailers:
Producing the SPC TracKard on the web press
means much faster turnaround times than
traditional plastic card manufacturing by
compressing multiple component
manufacturing, matching, tipping,
imaging and mailing all into one process.
TracKard glued
to other side
The Open-End Mailer is an affordable, easy way to add dimension,
convey in-depth information and add value and excitement to
any direct mail program.
2.125"
Create high-value perception
.75"
.75"
2.125"
.75"
.75"
Eliminate match-mail charges
SPC TracKards:
7.25"
3-ply cards: two cards
Are personalized with data
and graphics
Are easily trackable via UPC barcodes
Are personalized with data and graphics
5.375"
2.125"
.75"
Reduce time to market
.75"
Range in thickness from 10-24 pt
3.375"
2.125"
11"
8.25"
2.125"
6"
open-end mailer
3.375"
Reduce time to market
Eliminate match-mail charges
Are USPS-ready
6"
(booklet tipped in
here with glue)
8.25"
4.5"
8"
2.125"
2-ply card
4.5"
Recommended Paper Stock:
100 lb. Gloss Text - 80 lb. Gloss Cover
4.5"
booklet
.75"
Recommended Paper Stock:
80 lb. Gloss Cover
.75"
.75"
2.125"
.75"
Stickers/Scratch-Offs/
Scratch-and-Sniff.
Clean-Release Cards.
SPC’s Scratch-Off panel or Sticker is a great, fun way to stimulate
customer interest and prompt interactivity. Scratch-Offs can reveal
instant winners, instant savings or just about anything you want.
Scratch-and-Sniff, a variant of the Scratch-Off, can utilize one of our
133 quality scents ranging from apple pie to leather to barbecue. Scents
trigger powerful memory-based emotional responses that compel action.
Stickers are a tried-and-true way to motivate response or act as a
constant visual reminder when applied to a wall, notebook or just about
any surface. Include one or several stickers as response mechanisms
that consumers can apply to a BRC to redeem an offer.
5"
5.5"
5.5"
BRC
7.375"
perforation
2.375"
Clean-Release Cards, which can be part of a self-mailer or inserted into
a Closed-End Mailer, are fabricated from the same stock as the mailer
itself. Depending on the size of the mailer and the cards (Clean-Release
Cards can be bigger or smaller than credit-card size), you can have
multiple cards per mailer.
6"
6"
5.875"
.375"
2"
sticker flap glues here
3.5"
There’s great value and flexibility in adding a Clean-Release Card or
Cards to your mailer. It’s a definite step beyond a coupon but is more
affordable than using the credit-card-like SPC TracKard™. It is a good
option for temporary membership cards or programs that are more
frequent and structured, as well as a one-off mailing.
2.125"
spot glue
closure
11"
3.375"
spot glue
closure
stickers
clean-release cards
Stickers/Scratch-Offs/
Scratch-and-Sniff:
Clean Release Cards:
Are interactive and fun
Are easily trackable
via UPC barcodes
Create ongoing brand
awareness when displayed
Are personalized with
data and graphics
Are personalized with
data and graphics
Reduce time to market
Reduce time to market
Eliminate matchmail charges
Are USPS-ready
Recommended Paper Stock:
7 pt Matte or 7 pt Gloss Cover
Recommended Paper Stock:
80 lb. Gloss Text - 80 lb. Gloss Cover
spot glue
closure
There are many challenges and opportunities for direct
marketers today. Whether you choose one of our popular
formats or create a customized format, SPC works with
you to maximize lift and ROI on your next DM program.
SPC proudly supports the environment through these associations:
TM
Printed on McCoy Silk #100 Cover Recycled Stock.
Specialty Print Communications • 6019 West Howard Street. Niles, Illinois 60714
847- 588-2580 • www.specialtyprintcomm.com