intermediate visual communication I / section II / Tu Th 2–4 p.m.
syllabus
Course: artd
Pre-requisites
Required texts
artd 201, 211, 212
Designing Brand Identity: An Essential Guide for the Whole Branding Team
by Alina Wheeler, Edition: 3
semester location
ISBN -10: 0470401427 ISBN -13: 978 - 0470401
fall 2012 AB 301
instructor
johnathon strube
Your textbook and other suggested books are available at the VCB and Holmes
Student Center bookstores on campus. Check also: www.hpb.com, www.amazon.
com, www.betterworldbooks.com, www.cheapesttextbooks.com, www.half.com
contact information
Required materials
johnathon@strubedesign.com
Printing costs up to $100
office: NIU School of art
Recommended references
Art Building, 314K
Hours: MWF 12–2
(by appointment)
AIGA website
contact hrs. out of class hrs.
six (6)
six (6)
www.aiga.org, chicago.aiga.org
Facebook—Visual Communication Lab (Room 317)
facebook.com/groups/159036794174107/
Blackboard information
All class materials will be housed on Blackboard
webcourses.niu.edu
Teaching notes/philosophy
It is my belief that teaching contemporary design requires teaching formal skills
as well as teaching design processes, creativity and cross-disciplinary thinking.
I expect that my students present a passion for analyzing, finding creative formal and
conceptual solutions for given assignments and show dedication in creative research.
COURSE DESCRIPTION
ARTD 311
Use of typography and imagery in the problem-solving processes in graphic
design with emphasis on the development of conceptual skills.
Students will build upon previous skills, methods and experiences learned in the
visual communication program i.e. typography, type and image relationship. This
course presents new design subject matters therefore provides content for further
development of design skill set.
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intermediate visual communication I / section II / Tu Th 2–4 p.m.
syllabus
Course: artd
COURSE LEARNING OBJECTIVES
Students will:
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Gain further expertise with typography, type and image relationship
Strengthen ability to follow an analytical and creative process for developing
concepts and solutions (visual metaphor, sequencing, research)
Develop competency in structuring and organizing information
Be introduced to rudimentary aspects of visual identity
Learn about relevant historical design related to presented topics
Produce at least 4 projects pertaining to the described above design goals
listed above at a competent standard or quality.
course calendar
Each new assignment will be preceded with a lecture / demonstration.
See attached calendar for tentative dates:
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Lecture / demonstration schedule and content / topics
Due dates for assessment tasks
Papers / projects / critiques dates
Noted university holidays / closures
ASSESSMENT TASKS
Tasks consists of:
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4 assignments (due dates on attached calendar)
1 spontaneus project
1 student presentation to class
1 quiz (content to be determined)
ASSESSMENT CRITERIA AND PROCEDURES
Although every effort is made to evaluate students in a fair and consistent manner,
it must be noted that in art and design some judgments may be subjective based on
who is evaluating. My assessment is based on following criteria:
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Quality of work
Competency in subject matter
Performance on projects
Ability to conduct research
Participation in discussions
Attitude
Bringing something new to share
Attendance (both physical and mental)
Initiative
002
intermediate visual communication I / section II / Tu Th 2–4 p.m.
syllabus
Course: artd
ATTENDANCE POLICY
Attendance is mandatory. Students are expected to arrive on time and attend for the
entire class. It is impossible to really “make up” missed demonstrations or critiques,
and getting the information second-hand is rarely satisfactory. Missing classes means
missing information which you need to execute assignments. Missing more than three
classes will lower your project grade and may affect your final class grade.
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Announcements are made at beginning of class­— do not miss it.
Absence is allowed only if the student presents a doctor’s written excuse.
Any work missed during the excused absence must be made up by a
date—agreed upon by both student and professor.
If you are going to miss class, please notify me promptly.
GRADING INFORMATION
Final grade calculation:
Assignment 1 Assignment 2 Assignment 3 Assignment 4 Spontaneous project Quiz Class presentation 20% 20% 20% 20% 10% 05% 05% Total points possible 100% •
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4
4
4
4
2
1
1
20
No reworking of assignments to achieve higher grades.
No late work accepted. An “F” is given if you miss deadlines
or are not present when called upon at final critiques.
University grading policy:
The grade of “I” (Incomplete) is conditional. (According to the 2012-13 UG Catalog:
“must be cleared no later than 200 calendar days from the end of the term in which the
student received the grade…” According to the 2012-13 GRAD Catalog: “In no case may
the deadline be later than 120 days after the last day of final examinations during the term
for which the incomplete is assigned. The incomplete must be removed within 120 days.”).
After the deadline, the “I” becomes an “F.” The grade of “W” (Withdrawal) appears on
grade reports when students withdraw from a class by the withdrawal deadline.
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intermediate visual communication I / section II / Tu Th 2–4 p.m.
Course: artd
syllabus
A
90 –100%
Exceptionally fine work: outstanding achievement against all course learning objectives
B 80 – 89%
Above average work: superior achievement against most course learning objectives
C 70 –79%
Average work: good, meets most course learning objectives at a basic level
D 60 – 69%
Below average work: noticeably weak, fails to meet most course learning objectives
F < 60%
Clearly deficient against all course learning objectives
PLAGIARISM POLICY
Plagiarism is a type of cheating that involves the use of another person’s ideas, words,
design, art, music, etc., as one’s own in whole or in part without acknowledging the
author or obtaining his or her permission. Plagiarism is not just restricted to written
text, but is applicable to other works such as ideas, design, art, and music.
Types of Plagiarism
Plagiarism can occur in many ways:
1. Direct plagiarism
2. Direct “patchwork” plagiarism
3. Insufficient citation of partial quotations
4. Paraphrasing (or summarizing) without citing sources
5. Insufficient citation of paraphrase (or summary)
6. Plagiarism of graphs, charts, figures, or images
7. Misinterpretation of material as “common knowledge”
Copyright, 2005 Faculty Development and Instructional Design Center,
Northern Illinois University. All Rights Reserved.
Students guilty of plagiarism may suffer a grade penalty or in extreme cases be
reported for academic misconduct to the Office of Community Standards & Student
Conduct . Academic Misconduct can result in dismissal from the university.
004
intermediate visual communication I / section II / Tu Th 2–4 p.m.
syllabus
Course: artd
CLASSROOM ETIQUETTE
General class rules and info:
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No music or headphones during discussions. Texting or cell phones not allowed
during class—turn them on mute or off.
Be respectful when speaking to one another during critiques, daily routine and in general.
This includes your full attention, being engaged and focused on the speaker.
Internet usage during class is restricted to only that related to assignments.
This means no e-mailing, instant messaging, facebook, or other web surfing
is allowed during class time.
Please speak quietly during studio times.
No talking, laptop use or eating during class presentations, demos and critiques.
Your e-mail address is requested in order to provide updated class information or
notice of class cancellation. Please check your e-mail at minimum daily, specifically
prior to class.
Work with a sketchbook. Sketch new ideas, it is essential. Listen to music, read books,
watch movies. Discuss your projects with your colleagues. Read design magazines.
Class is a time to explore and share knowledge with one another. Share insight
about computer programs, useful websites and printed material. This is part of
your particiption in class.
Use e-mail only for urgent matters: do not expect me to critique your work
via e-mail—this should be happening in classroom environment
DISABILITY STATEMENT
NIU abides by Section 504 of the Rehabilitation Act of 1973, which mandates
reasonable accommodations be provided for qualified students with disabilities.
Students with a documented disability on file with the University need to meet
individually with the instructor during the first week of classes to discuss special needs to
attain appropriate accommodations for optimum achievement and success in this course.
Students with disabilities need to register with the N.I.U. Center for AccessAbility Resources [CAAR], located on the fourth floor of the University Health
Services [815-753-1303], the designated office on campus to provide services and
accommodations to students with diagnosed disabilities.
Your success as a student is of utmost importance to me. If you have a disability or any
other special circumstance that may have some impact on your work in this class, and for
which you may require special accommodations, please contact me early in the semester
so that accommodations can be made in a timely manner. You should note, however that
accommodations may not be made if you have not registered with CAAR.
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intermediate visual communication I / section II / Tu Th 2–4 p.m.
Course: artd
syllabus
SYLLABUS CHANGE POLICY
This syllabus is a both a guide and a legal contract. While every attempt is made
to provide an accurate overview of the course unanticipated circumstances or events
may make it necessary for the instructor to modify the syllabus during the semester.
Such circumstances may arise as a consequence of the progress, needs, and experiences
of the students, or may result from other extraneous circumstances. Changes to
the syllabus will be made with advance notice so as not to disadvantage students.
Should the indicated change present any unanticipated difficulties please contact
the instructor immediately.
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