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Atom Head Media
This logo was created in illustration class. We
had to create a logo for Atom Head Media.
The logo had to combine a human of some
kind, something relating to an atom, and
something relating to music. My version of
Atom Head Media was a hip/hop label, and
that is represented in this logo. This is hand
painted with black plaka.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear (pencil comp)
This is a preliminary comp for a logo, for an
outdoor technicial clothing company called
Mountain HardWear. The mark is extremely
solid. It shows a basic piece of hardware, with
a landscape of mountains inside. This logo is
hand drawn, and really shows my tight, clean
skills with a pencil.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear (plaka comp)
This is also a preliminary comp for the logo for
an outdoor technicial clothing company called
Mountain HardWear. This is the next step in
designing the logo. After the pencil comp was
created, a plaka comp was painted.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
This logo and branding identity set is
extremely appropriate for the client. A bug,
transformed into a juicy splotch, leaving only
the silhouette of the ridden bug.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
The logo for Viscous Hi-Def Tv’s is a very
clean, sophisticated mark. The identity
follows the same guidelines, as shown in
this standards guide. Notice the dark blue
rectangle mimicks the shape of the Tv,
while the brighter portion of the “V” is
inside this area.
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resume
geoffrey E matheson portfolio
identity
Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
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The concept behind this identity set is just
what the name says: “krooked.” The logo
and stationery explore geometry, with a
skewed axis. A fun typeface, and bright colors
bring freedom and a sense of non-conformity
to this piece.
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
InputOutput is a fictional hip-hop / alternative
record label. The logo uses a traditional
typeface, which is altered to create a new,
contemporary branding logo. This idea is
representative of the record label. The logo
also presents letter forms which appear to be
“plugged in,” much like the label itself.
941 Spruce Street
Suite #701
New York, NY 10001
P: 718.399.6769
F: 718.399.6869
Info@input-output.net
941 Spruce Street
Suite #701
New York, NY 10001
TONY STARK
Chief Executive Officer
941 Spruce Street
Suite #701
New York, NY 10001
geoffrey E matheson portfolio
P: 718.399.6769
F: 718.399.6869
Info@input-output.net
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
The Mercury Lounge is a night club in N.Y.C.,
which features a variety of musical styles.
The logo represents this club in a variety of
ways. The basic form of the logo is that of a
mercury thermometer which forms into a
mixing tube. The mercury thermometer relation is obvious. The reason for it forming into
a mixture tube, is to represent the mixture
of music styles and culture, at the Mercury
Lounge. Inside this logo, the shape of an
“M” can be seen, which serves as a sort of
subliminal form amongst the illustration.
THE MERCURY LOUNGE
PAUL RENNER
PRenner@mercuryloungenyc.com
217 E. Houston St.
New York, NY 10002
212.260.4700
www.mercuryloungenyc.com
info@mercuryloungenyc.com
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
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Baseline De Stijl (front)
The front side of the Baseline publication
is always a poster. This issue is designated
to honor De Stijl design. This is an original
creation of a poster in the De Stijl style. It is
intended to be a little more exciting, with the
use of the angled axis.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl (back)
The back of the Baseline publication folds
up into four 8.5” x 11” pieces. This is where
the articles are placed into their layout. This
layout was placed and created in accordance
to the De Stijl style. I wrote this about De
Stijl design:
“The simple geometric elements of De
Stijl design emancipates the quality of pure
expression and universal harmony.”
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Chris Ashworth is a designer who’s style has
been dubbed “Swiss Grit.” He uses a strict
swiss grid, and also uses lots of gritty typography and images. This poster was created to
represent his style and announce an exhibition. It clearly shows a “gritty” swiss cross,
with layered graphics and typography.
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
This Ray-Ban advertisement pokes fun at how
a phrase can be interpreted. When reading
the type, you immediatly think “sex.” But, in
fact, there are other “hot experiences” that
may require “protection.” ..hehe
geoffrey E matheson
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
This propaganda poster questions the reason
why the United States destroyed Iraq’s environment, and then funds billions of dollars
to rebuild it. (?!) The visual representation is
quite simple.. flying money over to Iraq with
red, white and blue parachutes.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
This is a poster for a Post-Modernist exhibition at the Wilmington Library in Delaware.
This poster explores the use of no rules.. not
using a grid, not using color. It explores the
composition with depth and manipulation of
typography.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
This poster is similiar to the previous one. It
is also for a Post-Modernist exhibition. It explores the ideas of breaking rules. The poster
is an image of a spray-painted sign. The word
“Freedom” is broken in two, and angle on a
strange axis. The main axis of the poster is
representative of post-modernist design.
This poster was awarded in the 2003 Ad Club
of Delaware Awards as the Best in Graphic
Design of The Delaware College of Art and
Design.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
Sony Vaio - “Reel Life” - This is the first of
a five-piece poster advertisement series for
the Sony Vaio computer. Each poster must
appear to be consistent, and part of a series.
Each poster contains the same information,
but addresses a different feature of the Sony
Vaio computer.
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
Sony Vaio - “Still Life” - This is the second of
a five-piece poster advertisement series for
the Sony Vaio computer. This poster uses this
blurred star-burst to represent a flash from
a camera, or a flower. Both of these ideas
pertain to the idea of “still life.”
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
Sony Vaio - “Night Life” - This is the third of
a five-piece poster advertisement series for
the Sony Vaio computer. This poster, in consistency with the rest, illustrates a city scape.
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
Sony Vaio - “Life Line” - This is the fourth of
a five-piece poster advertisement series for
the Sony Vaio computer. This poster keeps
the consistency going with a “pink floydesque” line.
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
Sony Vaio - “Life Style” - The last of the fivepiece poster advertisement series. This poster
uses a stylized gestural mark to represent
“style.” All of the posters are extremely
consistent, clean, and to the point. They also
all use color in a very successful way.
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
This is a book cover for a book filled with Native American Legends. The concept mimicks
the title. The voice bubble shapes represent
the “voices,” and these shapes are filled with
duo-tones of Native American imagery.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
These are two book covers for the Everyman’s
Library. They are presented together to show
the consistency. They are both for two completely different books and genres of books,
but still hold consistent. The use of color
is incredible in these two pieces and really
shows my ability to work with color.
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
This Beethoven LP cover was designed with
a specific concept in mind. The concept was
to use a classic (al) subject, and use it in a
contemporary way. The overlaying of graphics
is meant to look somewhat psychedelic.
Beethoven’s eyes were photoshopped closed
to give more feeling.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
This CD Booklet was an assignment in which
we had to create a 12 page CD booklet. I
used this as a chance to create a booklet for
my own personal CD. The CD is an acoustic
CD, and the design presents this in a warm,
comfortable way.
geoffrey E matheson
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature (cover)
The cover and spreads in this Spin Magazine
feature an article on Prince. The front cover
presents a mysterious image, which leads to
the “?” after his name. It almost looks like a
photograph from an obituary.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature (spread 1)
The cover and spreads in this Spin Magazine
feature an article on Prince. The first inside
spread presents the article. The use of
Prince’s symbol provides a nice lyrical element, following with a strong, symmetrical
photograph.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature (spread 2)
The cover and spreads in this Spin Magazine
feature an article on Prince. The second
spread really gets into layout. Both of these
spreads demonstrate the excellent use of text,
layout, and composition.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
This is the cover for the new Lifestyles condom box. This is a great example of excellent
photography. The image is so ambiguous yet
it fits, and makes, the composition perfectly.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
Ritual of the Hike Book
This book was a final project for my sophmore year. Blood, sweat and tears went into
this project. It is a book about a ritual, which
in this case is hiking. It is a story of friends,
controversy, and love. The entire story was
written by myself. The only thing unoriginal
is the callouts throughout the story are
from Pink Floyd’s “Breathe.” The book is
24 pages, and 12 spreads. Each spread is
laid out to show my ability with layout and
composition. This book really demonstrates
it all.. book design, layout, typography, photography, production. Everything in this book
was designed, created, photographed, written, produced, and printed (etc.) by myself.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
Ritual of the Hike Book
Book design is a very important thing to me. I
love books and I love to design them. If I had
my choice, I would probably design them all
day. There are many important elements that
cannot be forgotten about when designing a
book. Here, the first spread is very important.
The left pages invites the viewer in with a
photograph. The following page also has a
succession of photographs, and it starts the
tale. The text, typography, and photographs
are all laid out on a strict grid, which is
also extremely important when working with
books.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
Ritual of the Hike Book
When designing a book, it is important to
have a grid to work off of. You can really see
here, especially in the top spread, how the
grid is strictly used. All of the elements are
arranged appropriately, to suit the spread
and book. The density of the spreads will be
towards the center of the spread. This dense
center should span out across the page, but
lose density as it reaches the edge of the
page. This is an important element in all of
the spreads, and in book design in general.
A background image is also a nice touch, as
seen in the top spread.
geoffrey E matheson portfolio
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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>
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
Ritual of the Hike Book
Heirarchy is also an extremely important thing
in any aspect of design, but especially book
design. In these spreads, its very indicant of
the heirarchy of information.
geoffrey E matheson portfolio
identity
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
>
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>
>
>
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Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
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>
>
>
>
>
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Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
Ritual of the Hike Book
The photography in these pieces are awesome. It can be difficult to shoot the right
photograph for a story. I played the part of
photo-journalist for this book. It was important to add photographic elements that had
a “real” feeling, such as the compass, which
appears to be sitting on the page.
geoffrey E matheson portfolio
identity
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
>
>
>
>
>
>
>
Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
>
>
>
>
>
>
>
Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
Ritual of the Hike Book
The final spread and last page are probably
the most important pages in the whole book.
Everything about the book, all the credits go
into the colophon, on the last page. A colophon was standard in ancient manuscripts,
and should be in all books today. Above, the
last spread is similiar to the first spread. A
large ambiguous image of the fire is used to
lead the reader out, onto the last page. The
text is also laid out to lead the viewer to the
end. I soon hope to get the actual files of the
pages up, but until then, these photographs
will have to do.
geoffrey E matheson portfolio
identity
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>
>
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>
Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
>
>
>
>
>
>
>
Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
>
>
>
>
>
>
>
Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
The Ritual of the Hike Book
package design
>
Vodka Party Package
This party package was created with an
elegant, stylish party in mind. The package
fits the bottle, and glasses perfectly. It is extremely well constructed. It stands about 15”
high, and about 6” deep. This demonstrates
my excellent hands-on skills.
identity
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Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
>
>
>
>
>
>
>
Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
>
>
>
>
>
>
>
Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
Spin Magazine Prince Feature
Lifestyles Condom Box
The Ritual of the Hike Book
package design
>
>
Vodka Party Package
Book of Frustration (?!)
This book is an accordian style book with
ten pages of frustrated information, involving
driving home and being stuck in traffic. It is
well constructed with accordian style pages, a
beautiful cover, with a hand die-cut cover. (?!)
geoffrey E matheson portfolio
identity
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>
>
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>
Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
>
>
>
>
>
>
>
Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
>
>
>
>
>
>
>
Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
The Ritual of the Hike Book
Spin Magazine Prince Feature
Lifestyles Condom Box
package design
>
>
Vodka Party Package
Book of Frustration (?!)
>
resume part i
Geoffrey E. Matheson
133 Kingston Dr.
Bear, DE 19701
302.834.9016
302.299.9380
GMatheson@comcast.net
EDUCATION
::2003-2005:: Pratt Institute, Brooklyn, NY :: Communications Design
::2001-2003:: Delaware College of Art and Design, Wilmington, DE
Associates Degree in Graphic Design. Graduated 3.7 GPA.
::1997-2001:: William Penn High School, New Castle, DE
Studied Honors. Graduated 3.5 GPA.
EXPERIENCE
::2004:: PRSM Advertising, New York, NY
Freelance Designer: advertisements for high end men’s fashion, photography and digital touchup work.
::2004:: WorldWide Dreams, New York, NY
Graphic and Package Design Intern: concept design for Target, WalMart, CVS, etc., hangtags, display design.
::2003:: Cutler Camera, Wilmington, DE
Photography Lab Technician: high end digital photography developing and printing, color correction, usage of basic design
aesthetics.
::2002-2003:: FoxFire Printing, Newark, DE
Freelance Designer: photoshop and quarkxpress layouts.
::2002-2003:: Delaware College of Art and Design, Wilmington, DE
Photography Lab Technician: usage and maintenance of traditional photography labs.
geoffrey E matheson portfolio
identity
>
>
>
>
>
>
>
Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
>
>
>
>
>
>
>
Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
>
>
>
>
>
>
>
Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
The Ritual of the Hike Book
Spin Magazine Prince Feature
Lifestyles Condom Box
package design
>
>
Vodka Party Package
Book of Frustration (?!)
>
resume part ii
QUALIFICATIONS
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Proficient on Mac and/or PC platform.
Proficient in most computer applications including Adobe InDesign, QuarkXPress, Adobe Illustrator, Adobe Photoshop,
Microsoft Office, and many others.
> Knowledge of printing files and all network and desktop inkjet and laser printers, as well as scanner items.
> Ability to prepare files for commercial printing.
> Extremely strong design and typography aesthetic and understanding.
> Capable of learning proficiently and quickly.
> Strong attention to detail, with the ability to multi-task and prioritize.
> Incredible production skills, including basic art and design skills: drawing, painting, etching, cutting, gluing, tying, etc.
> Experienced with digital and traditional photography, including chemical and manual processes.
> Experienced as a Supervisor with responsibilities including an entire department. Responsible for delegating tasks to
employees in the department, as well as hiring and training employees.
> Able to communicate and work well with others and meet deadlines promptly.
ACCOMPLISHMENTS
:: Advertising Club of Delaware Scholarship. Best in Graphic Design class of 2003.
: Included in Best of Advertising Club of Delaware Exhibition.
:: Multiple pieces shown in Best of Delaware College of Art and Design exhibitions.
:: Best in Wooden Bicycle Show. Delaware College of Art and Design.
: Wooden bicycle purchased by collector in New York City.
REFERENCES
Topper Rimel > Head Graphic Designer :: WorldWideDreams LLC :: 212:273:9425 :: topperrimel@hotmail.com
Scott Santoro > THE Graphic Designer :: WorkSight (worksight.com) :: 212:777:3558 :: scott@worksight.com
Sally Oberle > Owner :: Blue Hen Promotions :: 302:738:3330
geoffrey E matheson portfolio
identity
>
>
>
>
>
>
>
Atom Head Media
Mountain HardWear
Bug Off Exterminators
Viscous Hi-Def Television
Krooked Skateboards
InputOutput Records
The Mercury Lounge
posters / advertisements
>
>
>
>
>
>
>
Baseline De Stijl
Chris Ashworth
Ray-Ban Advertisement
Iraq Propaganda
Freedom I
Freedom II
Sony Vaio I, II, III, IV, V
book / cd / magazine
>
>
>
>
>
>
>
Voices of the Wind Book Cover
Everyman’s Library Book Jackets
Beethoven LP Cover
Geoff Matheson CD Cover / Spread
The Ritual of the Hike Book
Spin Magazine Prince Feature
Lifestyles Condom Box
package design
>
>
Vodka Party Package
Book of Frustration (?!)
>
resume
geoffrey E matheson portfolio
Thank you very much for looking at my work. Please feel free to give me a call or e-mail me.
I would love response and input. I am also available to do any work. Thanks again.
Geoffrey E Matheson
133 Kingston Dr.
Bear, Delaware 19701
302.299.9380
GMatheson@comcast.net