Logo Design Project 3
Commercial Art 1
Now that you have had some experience making logos for your initials and a
variety of objects, it is time to create a logo for a client.
Your Client- A co-curricular club or sports team.
Your Task- To create a logo that identifies, describes, and promotes your client.
It should engage the viewer and evoke the spirit, purpose or attitude of your
client.
Step 1: Choose a client.
Step 2: Write down a list of words or sentences (purpose statement) for your
client.
Step 3: Narrow your focus to a few of the strongest terms from step 2, and begin
to brainstorm ideas for these.
Step 4: Sketch these ideas. Think about how the words can be visualized, and
begin drawing them in your sketchbook. You should have a minimum of 12
sketched ideas.
Use The Elements of Logo Design, and The 10 Criteria for Development of a
Successful Logo to aid you as you sketch/brainstorm, think creativity and
make decisions.
Step 5: Choose 5 different sketches to develop to a more finished state on the
computer. Show them to Mr. Spoelstra again for approval/suggestions.
Step 6: Choose 3 of the 5 that were done on the computer with the aid of other
people’s opinions (classmates, teacher, etc.)
Step 7: Develop the 3 logos to a completed state, for use in the following
situations:
Copier- black and white
Business card- 2 colors and black
Magazine- full color
Requirements:
-Your logo must include an indication of our schools name: as in Northern Valley
Demarest, or NV-Demarest, or NV-D.
-Your logo must be successful in black and white as well as in color.
Logo Design Project 3
Commercial Art 1
Project Sheet
Fill in the following info as you work. This sheet must be handed in with
you final project.
1. Client:
2. Words that describe client / mission statement, etc.
3. Strongest or most important from #2.
4. Sketches and ideas.
School Logo Rubric
CATEGORY
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Content
Final project shows 3
unique logos in three
different color
schemes each. 9 total
logos. Brainstorming
and early planning
stages handed in with
final.
Final project shows 3
unique logos in three
different color
schemes each. 9 total
logos. Brainstorming
and early planning
stages are missing or
incomplete.
Final project is
missing no more than
three components,
from logos to color
schemes.
Brainstorming and
early planning
missing or
incomplete.
Final project is lacking
more than 3
components, from
unique logos to color
schemes. Planning
stages are missing.
Application of
Principles of
Design
Designs clearly apply
the Principles of
Design, and exhibit a
clear understanding
of each one.
Designs apply at least
2 of the Principles of
Design, but could be
improved with more
intentional use.
Designs apply less
than 2 of the
Principles of Design,
and should be
improved with more
intentional use.
Designs do not show the
application of the
Principles of Design.
Application of
Color Theory
Logo color schemes
use a clearly
described color
theory
Makes good use of
font, color, graphics,
effects, etc. to
enhance to
presentation.
Makes use of font,
color, graphics,
effects, etc. but
occasionally these
detract from the
presentation content.
Use of font, color,
graphics, effects etc. but
these often distract from
the presentation
content.
Use of
Commercial Art
Tools
Excellent
understanding and
application of tools
(computer, software,
scanner, etc.) in
creating artwork.
Good understanding
and application of tools
(computer, software,
scanner, etc.) in
creating artwork.
Adequate
understanding and
application of tools
(computer, software,
scanner, etc.) in
creating artwork.
Little or no
understanding and
application of tools
(computer, software,
scanner, etc.) in creating
artwork.
Self expression
and Originality
All work is completely
original; copyright
laws acknowledged
where appropriate
Work is mostly
original; may be based
on another logo or
idea; copyright laws
are mostly
acknowledged.
Work shows some
originality but may
show evidence of
some heavy
borrowing and
copyright
infringement.
Work lacks originality;
work is mostly cut and
pasted or copied directly
from other’s work with or
without
acknowledgement
Student exhibited good
use of class-time, with
no more than 5 offtask incidents.
Student exhibited
marginal use of
class-time, with more
than 5 off-task
incidents.
Student exhibited poor
use of class-time, with
more than 10 off-task
incidents. Needed
frequent redirection and
reminders.
Class-work Time Student exhibited
exemplary use of
usage
class-time, with less
than 3 off-task
incidents.
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