CANADIAN GROCER
2010 MEDIA KIT
C A N A D A’ S O N LY N AT I O N A L G R O C E R Y P U B L I C AT I O N
READERSHIP
CIRCULATION
SOLUTIONS
RATES
SPECS
E-NEWS
CONTACT
OUR READERS SAY IT BEST
Canadian Grocer magazine has been the voice of the grocery industry since 1886
and is Canada's only national grocery publication.
Our readership of 19,000 consists of head office executives and store-level managers
in a wide range of food outlets such as grocery, club, mass and convenience stores.
Retailers count on Canadian Grocer to keep them informed about the grocery
industry both here and abroad. As the most requested magazine in the industry, we
offer insightful, credible editorial that covers industry issues, while offering solutions
and ideas for retailers to better run their businesses.
CLAUDIO GEMMITI
Vice-president, Loblaw brands, Loblaw Cos. Ltd. & brand
development lead, PC G.R.E.E.N.
“It was an honour to be featured as a cover story in Canadian Grocer (August 2009).
The publication delivers sound coverage of important issues and trends affecting
every level of the grocery sector. We have always been aware of the quality and
thorough nature of the material delivered to CG readers, but after being featured
as leaders in environmental sustainability initiatives, it became truly apparent, the
breadth and scope of the Canadian Grocer audience—the feedback to the story was
incredibly far-reaching, supportive and, overall, very impressive.”
MIKE LONGO
Vice-president, fresh merchandising, Longo’s.
“Canadian Grocer provides us with great insight on the sector, not only on
what’s happening in the industry in our area, but nationally. I often pass the
trends, merchandising ideas and display pictures presented in the magazine to
store staff for inspiration.”
VOTED ON
E OF
“
READERSHIP
CIRCULATION
SOLUTIONS
“AS A RESULT OF READING
CANADIAN GROCER MAGAZINE
IN THE PAST YEAR,
HAVE YOU DRAWN
A COLLEGUE’S ATTENTION
TO AN ADVERTISEMENT?”
SPECS
E-NEWS
YE
S”
CIRCULATION
RATES
Across the country, Canadian Grocer magazine is, by far, the first magazine choice for all store
managers.
�➤ Almost 90% of respondents interviewed indicated they would choose Canadian Grocer if they
could only read one magazine. More than 90% of the store managers interviewed currently receive
Canadian Grocer magazine exclusively.
�➤ 77% of store managers have drawn a colleague's attention to an advertisement in Canadian Grocer.
“
Source: InStore Focus Study 2008
“N
W R
G
RO
“AS A RESULT OF READING
CANADIAN GROCER MAGAZINE
IN THE PAST YEAR,
HAVE YOU DRAWN
A COLLEGUE’S ATTENTION
TO AN ADVERTISEMENT?”
G
NADIAN
YE
CA
CER
“IF YOU COULD ONLY
RECEIVE ONE GROCERY
PUBLICATION, WHICH
ONE WOULD IT BE?”
O”
S”
RN
TE R
ES OCE
“
DECISION MAKERS FROM COAST TO COAST
Atlantic Canada
1,563
Quebec
3,375
Ontario
6,152
Total West
5,454
Source: Close numbers from the June 2009 issue of Canadian Grocer
DECISION MAKERS FROM ALL GROCERY CHANNELS:
Corporate chains
(supermarkets)
3,020
RN
TE R
CE
E Sretailers
Voluntary &
Convenience stores Independent
W RO
G
cooperative group
4,568
4659
1059
Non-food stores
(dept., drug, mass merch. stores)
2,135
“IF YOU COULD ONLY
RECEIVE ONE GROCERY
PUBLICATION, WHICH
ONE WOULD IT BE?”
CER
Source: Close numbers from the June 2009 issue of Canadian Grocer
CONTACT
READERSHIP
CIRCULATION
SOLUTIONS
RATES
SPECS
E-NEWS
CUSTOM MARKETING SOLUTIONS
Canadian Grocer magazine is a Rogers Media publication. Working with the best writers, editors and
designers in the industry, we can help create leadership reports that reinforce your message to the trade.
We can help you gain customer insights. Through Rogers Media Publishing, Canadian Grocer magazine has
access to best-in-class research facilities and we can assist you in gaining key insights into both your customer
and consumer relationships.
Please talk to your Canadian Grocer representative if you would like more information.
CATEGORY CAPTAINS
EXECUTIVE REPORT
�➤ Canadian Grocer’s annual Category Captains report is an important
�➤ Published every two years, Canadian Grocer’s Executive Report plays
LEADERS IN FRESH
CUSTOM OR
ANNIVERSARY SUPPLEMENTS
source of information for the Canadian grocery industry. This
industry leadership report includes key insights as well as Nielsen
data on a wide range of retail categories; information valuable to
decision makers. Published each November, Category Captains is
an opportunity for you to promote your brands as category leaders. Contact us to see if your category is available for sponsorship.
�➤ Each December Canadian Grocer publishes its definitive produce
category report, Leaders in Fresh. This publication delivers key
Nielsen category data that includes everything from sales
numbers to growth rates to seasonality information and more.
This is a go-to report that retailers will be referencing all year
long as they look for ways to more effectively build profit and
merchandise their fresh categories. Reinforce your company as a
Leader in Fresh—contact us to see if your category is available.
RETAIL INTELLIGENCE
�➤ Each of these sole sponsor reports provides in-depth informa-
tion on a single retail category. These reports inform readers on
the state of a particular category and provide information on
such things as key trends, consumer insights as well as expert
merchandising advice. The Retail Intelligence reports are an excellent opportunity to demonstrate your category expertise and
promote your brands to retailers.
a key role in helping members of the grocery retailing industry
understand and stay on top of the trends. Broken out into national,
consumer, retail and manufacturing sections, this in-depth report
provides answers to the most frequently asked questions about
the industry: What are the sales of franchise independents? What
are the top grocery categories? Which stores have the largest share
of the market? What are the top motivators for consumers when
selecting a store?
�➤ Is your company about to mark a significant milestone or do you
have a compelling story about your business or products that you
want to tell our retail readers? With our custom publications our
editors and writers will work closely with you to bring your story
alive on the pages of Canadian Grocer.
INTERNATIONAL AND
REGIONAL SUPPLEMENTS
�➤ Canadian Grocer brings a taste of the world to its readers with
special international/regional supplements. From Australia to Great
Britain to Italy, California and beyond, these special supplements
introduce readers to products new to the Canadian market. These
supplements also educate readers on what makes products from a
particular region unique while highlighting the opportunities they
offer retailers in their stores.
CONTACT
READERSHIP
CIRCULATION
SOLUTIONS
RATES
SPECS
E-NEWS
CONTACT
2010 ADVERTISING RATES #69
FOUR COLOUR RATES—DOLLARS, GROSS
Outside Back cover
Inside Front cover
Inside Front cover spread
Inside Back cover
Double Page Spread
Full page
2/3 page
1/2 page island
1/2 hor./vert.
1/3 page
1/4 page
1/6 Appt. notice (B&W)
1 TIME
4 TIMES
7 TIMES
10 TIMES
$11,200
$10,950
$19,575
$10,700
$16,800
$8,700
$8,500
$7,400
$6,400
$5,800
$4,800
$2,050
$11,100
$10,850
$19,475
$10,600
$16,600
$8,600
$8,200
$6,900
$6,000
$5,500
$4,500
$10,900
$10,650
$19,275
$10,400
$15,700
$8,400
$7,900
$6,800
$5,700
$5,100
$4,400
$10,600
$10,350
$18,975
$10,100
$15,400
$8,100
$7,600
$6,600
$5,500
$4,900
$4,300
For B&W ads subtract $1,800
WHAT'S NEW & IMPROVED
1 page (6-7/8” wide x 8-3/4” deep)
1/2 page horizontal (6-7/8” wide x 4-1/4” deep)
1/3 page horizontal (6-7/8” wide x 2-3/4” deep)
$7,800
$4,800
$3,900
Please EMAIL your What’s New ads to your sales representative.
E-NEWSLETTER RATES
Skyscraper (120 x 600 pixels)
Banner (468 x 60 pixels)
Exclusive Single E-Blast
TWO WEEKS
ONE MONTH
(Two Broadcasts)
$2,500
$1,600
(Four Broadcasts)
$3,900
$2,550
ONE TIME E-BLAST
$3,000
ADDITIONAL
COLOUR OPTIONS
Black plus one-colour subtract $1,800
from the earned frequency four colour
rate and add $800 (one-colour charge)
�➤ Matched colour subtract $1,800 from
the earned frequency four colour rate
and add $900 (matched colour charge)
�➤ Metallic inks quoted upon request
�➤ Printed inserts and advertising rates
available upon request
�➤
READERSHIP
CIRCULATION
SOLUTIONS
RATES
SPECS
E-NEWS
CONTACT
CANADIAN GROCER MECHANICAL REQUIREMENTS
Full Page
7-7/8" x 10-3/4"
1/2 Page Island
5" x 8-3/8"
1/2 Page Horizontal
7-7/8" x 5-3/4"
1/2 Page Vertical
4" x 10-3/4"
1/3 Page Horizontal
7-7/8" x 3-5/8"
1/3 Page Square
5" x 5-3/4"
1/4 Page Horizontal
7-7/8" x 3"
1/4 Page Square
3-7/8" x 5-3/4"
SUPPLIED MATERIAL:
What’s New &
Improved sizes
All supplied ads must be supplied
as high resolution PDF with
all fonts embedded.
Please EMAIL your What’s New
ads to your sales representative.
No Bleed
Full Page What’s New
6-7/8” x 8-3/4”
No Bleed
1/2 What’s New
6-7/8” x 4-1/4”
No Bleed
1/3 What’s New
6-7/8” x 2-3/4”
AD SIZES & MECHANICAL SPECIFICATIONS
Double Page Spread
Full page
2/3 page
1/2 page island
1/2 horizontal
1/2 vertical
1/3 square
1/3 horizontal
1/3 vertical
1/4 square
1/4 horizontal
1/6 Appt. notice
1/3 Page Vertical
2-5/8" x 10-3/4"
LIVE
Width (inches) Depth (inches)
15”
10”
7”
10”
4-5/8”
10”
4-5/8”
7-1/2”
7”
4-7/8”
3-3/8”
10”
4-1/2”
4-7/8”
7”
3-1/4”
2-1/4”
10”
3-3/8”
4-7/8”
7”
2-3/8”
2-1/4”
4-7/8”
Gatefold specifications available upon request
BLEED
Width (inches) Depth (inches)
16-1/4”
11-1/4”
8-3/8”
11-1/4”
5-3/4”
11-1/4”
5-1/4”
8-5/8”
8-3/8”
6”
4-1/4”
11-1/4”
5-1/4”
6”
8-3/8”
3-7/8”
2-7/8”
11-1/4”
4-1/8”
6”
8-3/4”
3-1/4”
PDF/X-1a: 2001 ads can be uploaded to
AdDirect at addirect.sendmyad.com .
Ads can be preflighted, approved and
automatically deliverd through this free,
web-based ad preflight portal.
For more information ontact our Production
Manager, Karen Richards
Karen Richards:
T: 416-764-1688 or
1-800-268-9119 x1688
E: karen.richards@rci.rogers.com
Skyscr
120 x 600
TRIM
Width (inches) Depth (inches)
Button
Every attempt is made to verify the supplied
file to the supplied
15-3/4”
10-3/4”
proof, however, Rogers Publishing
does
responsibility
120
x not
60accept
pixels
for material content or colour trapping. Production charges apply
7-7/8”
10-3/4”
to material not to spec or for alterations.
5-1/2”
10-3/4”
5”
8-3/8”
7-7/8”
5-3/4”
Box
4”
10-3/4”
120 x 120 pixels
5”
5-3/4”
7-7/8”
3-5/8”
2-5/8”
10-3/4”
3-7/8”
5-1/4”
7-7/8”
3”
Banner
468 x 60 pixels
READERSHIP
x 10-3/4"
New
1/4”
SOLUTIONS
RATES
SPECS
E-NEWS
CONTACT
E-NEWSLETTER REQUIREMENTS
age Vertical
d
CIRCULATION
E-NEWSLETTER RATES
1/3 Page Horizontal
1/3 Page Vertical
7-7/8" x 3-5/8"
2-5/8" x 10-3/4"
ONE TIME E-BLAST
E-NEWSLETTER OPPORTUNITIES
Skyscraper
Banner
No Bleed Exclusive Single E-Blast
1/3 What’s New
CLASSIFIED (E-NEWSLETTER)
6-7/8” x 2-3/4”
Skyscraper
Banner
Box
Button
Text Only
1/3 Page Square
WEEKS
5" TWO
x 5-3/4"
1/4 Page Horizontal
(Two Broadcasts)
(Four Broadcasts)
$2,500
$1,600
$3,900
$2,550
$3,000
$2,500
$1,600
$1,000
$900
$500
$3,900
$2,550
$1500
$1200
$800
JOB POSTING (E-NEWSLETTER)
Skyscraper
$2,500
Banner
$1,600
Box
$1,000
Button
$900
Classified Style
$800
(50 words of copy & click to full page)
Button
120 x 60 pixels
Box
120 x 120 pixels
Banner
468 x 60 pixels
SUPPLIED MATERIAL:
AD SIZES
1/4 Page Square
ONE MONTH
7-7/8" x 3"
3-7/8" x 5-3/4"
Material should be sent in a websafe jpg or gif format. It should
have a resolution of 72 dpi and use websafe colours.
All material can be e-mailed directly to your sales representative.
LIVE
Skyscraper
Box
Button
Banner
Skyscraper
120 x 600 pixels
Width (pixels)
120
120
120
468
Depth (pixels)
600
120
60
60
READERSHIP
CIRCULATION
SOLUTIONS
RATES
SPECS
E-NEWS
CONTACT
CONTACT US
SALES & PROMOTIONS
Publisher
Jennifer Litterick
416-764-1665
Marketing Promotions Editor
Shellee Fitzgerald
416-764-1660
jennifer.litterick@canadiangrocer.rogers.com
shellee.fitzgerald@canadiangrocer.rogers.com
Senior Account Manager
& Western Market
Vanessa Peters
416-764-1673
Sales Co-ordinator
Katie Keir (Lindsey Futa on leave)
416-764-2005
katie.keir@canadiangrocer.rogers.com
vanessa.peters@canadiangrocer.rogers.com
Account Manager
& Quebec Market
Julie Ihamaki
416-764-1496
SUBSCRIBE NOW TO CANADIAN GROCER!
Please contact our Group Circulation Manager,
Michelle Iliescu to order your subscription or our directories:
Toll Free 1-800-268-9119, ext. 1441 or
michelle.iliescu@rci.rogers.com
CANADIAN GROCER HAS BEEN
DELIVERING THE GOODS FOR 124 YEARS!
�➤ Canadian Grocer has been the voice of the grocery industry in Canada since 1886.
julie.ihamaki@canadiangrocer.rogers.com
�➤ Our almost 50,000 readers from coast to coast rely on Canadian Grocer to keep up to date
EDITORIAL
�➤ More than 80% of our readers said that at least once in the past year they did not learn
on industry trends and issues–10 times per year.
Editor
Rob Gerlsbeck
416-764-1679
Art Director
Rhonda Wrong
416-764-1667
Assistant Editor
Alicia Androich (Nancy Kwon on leave)
416-764-1674
Production Manager
Karen Richards
416-764-1688
rob.gerlsbeck@canadiangrocer.rogers.com
alicia.androich@canadiangrocer.rogers.com
rhonda.wrong@canadiangrocer.rogers.com
about new products or promotions from their own head office or manufacturer rep–retailers
rely on Canadian Grocer to keep up with what’s new in the industry.
�➤ Regular category reports and merchandising tips help frontline managers to maximize
their in-store selling opportunities.
�➤ Canadian Grocer has strategic partnerships with key industry associations (CCGD, CFIG, CPMA
and FCPC) to help us stay ahead of industry trends.
karen.richards@rci.rogers.com
JOINT ROGERS OPPORTUNITIES
Contact your sales representative for more information on joint opportunities with the family of Rogers publications
CANADA’S FASHION MAGAZINE