MEDIA PLANNER 2015
NO.1 GROCERY INDUSTRY RESOURCE IN CANADA
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www.canadiangrocer.com
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BRAND OVERVIEW
MEDIA PLANNER 2015
EDITORIAL OVERVIEW
THE NO. 1 READ AND REACH IN THE GROCERY INDUSTRY
Canadian Grocer is the original and most influential
publication among key decision-makers in the grocery industry.
Retail head office executives, buyers, store owners, franchisees
and managers turn to Canadian Grocer for trusted, timely
information on trends, products, issues and innovation.
TESTIMONIALS
“
“
“
I think it (Canadian Grocer) is required
reading for the industry.”
– E RIC LAFLECHE, President
and CEO, Metro Inc.
The grocery industry in Canada is
changing faster than ever.
Canadian Grocer is a great
resource for our team,
Canadian Grocer
providing analysis,
has strategic
insights and trends in
partnerships
our highly competitive
with key industry
environment.”
associations,
such as RCC,
–A
NTHONY
CFIG, CPMA,
LONGO,
FCPC and the
CEO,
Golden Pencil
Longo’s
Awards
Our team at Galleria sees
Canadian Grocer as a must read–
both online and in print–as there are
many tips, trends and marketing ideas
we get from it. If you want to stay on top
of what’s happening, Canadian Grocer
is a must-have tool in your
arsenal.”
– J EFFREY MIN, president and
CEO, Galleria Supermarket
WE DELIVER
RESULTS
#1 READERSHIP
Canadian Grocer is Canada’s only audited national
grocery publication. We offer verified readership
delivered direct to head office executives and
store-level managers across grocery, club, mass,
drug and convenience-store channels.
REACH
,000+
70
magazine readers per issue
CIRCULATION
,200 print subscribers
17
(only audited national grocery magazine)
91%
of grocery retailers say Canadian
Grocer is their preferred grocery
industry magazine.
FREQUENCY
8
x PER YEAR
more content, more frequent
81%
of readers ask to receive Canadian
Grocer, the highest request rate among
grocery magazines.
70%
ENGAGEMENT
Our average reader spends
42
MINUTES
reading each issue
CANADIANGROCER.COM
of retailers say they find advertising in
Canadian Grocer effective and have
acted on it.
,000 +
132
page views per month
AWARD WINNING EDITORIAL
Canadian Grocer’s editors and writers are seasoned business
pros. In the last four years we’ve been nominated for
16 Kenneth R. Wilson awards (winning four golds and three
silvers). The KRWs are the top prize in Canada for business
magazine excellence.
TheGreenissue
LocaL growers
By Chris Dart
– JOE FUSCO,
Senior Vice-President,
Merchandising and Pharmacy
Operations at Metro Ontario
Greenhouse growers are popping up on big-city rooftops and in abandoned
industrial buildings across North America. And they’re looking to work with
supermarkets to give shoppers food that is as local as it can get
v
“
Canadian Grocer is a must-have tool
that provides great insight on the
grocery sector. I have been a dedicated
reader since I started in the grocery
business over 20 years ago. The
publication keeps me aware of market
trends and merchandising ideas in all
categories.”
Lufa Farms’ greenhouse in Montreal sits
atop an office building. It opened in 2011
32
August 2013 | Canadian GroCer
Lufa farms
Canadian GroCer | August 2013
33
Named one of
Canada’s 20 most
INFLUENTIAL
MAGAZINES
OF ALL TIME!
- by Masthead magazine
PRINT
MEDIA PLANNER 2015
PRINT MARKETING
OPPORTUNITIES
CANADIAN GROCER CONNECTS YOU WITH
THE $120-BILLION GROCERY INDUSTRY
Every issue of Canadian
Grocer is packed with
trends, insights and
useful tips and data for
retailers. Our readers
receive authoritative
articles and proven
ideas on domestic and
global issues through
a uniquely Canadian
perspective.
WHAT’S
COMING UP
IN 2015
FEBRUARY
Annual Market Survey
In-store technology
MARCH/APRIL
Produce focus
Bonus show distribution: CPMA,
GSW, CHFA, SIAL Toronto, Ethnic
Consumer Marketing Conference
1 IN 3 READERS
READ FROM
COAST TO COAST
are in the West
8%
ATLANTIC CANADA
95%
of Canadian Grocer subscribers
are retailers. We’re read by the
people who buy your products
and services
35%
WESTERN CANADA
37%
ONTARIO
20%
QUEBEC
SOURCE: ALLIANCE FOR AUDITED MEDIA,
JUNE 2014 AUDIT STATEMENT
SPECIAL INDUSTRY/TREND REPORTS
Canadian Grocer offers unparalleled expertise to get your message to the
marketplace through customized reports. We work with the best writers,
editors and designers to help you reinforce your message to retailers.
RETAIL INTELLIGENCE
Each of these solo sponsored reports
provides in-depth information, trends,
data and consumer insight on a single
retail category. Retail Intelligence
reports are an excellent way to demonstrate your category expertise and
promote your brand to retailers.
CATEGORY CAPTAINS
Canadian Grocer’s annual Category
Captains lets you promote your brands
as a category leader. Published every
November, the report features key
insights plus Nielsen data on a wide
range of retail categories.
THE FRESH REPORT
Reinforce your company’s leadership in fresh with our definitive
produce category report, published
each December. The Fresh Report
is the go-to resource for retailers
all year long as they look for ways
to build sales and profits in fresh.
HEALTHY INSIGHTS
Grocers want to learn more
about the healthy aspects of
your products. You can educate
them through Canadian Grocer’s special Healthy Insights
trend reports.
MAY
Global grocers
Snacks
JUNE/JULY
Health & Wellness
Star Women in Grocery
AUGUST
Sustainability
Bonus show distribution: CHFA
SEPTEMBER/OCTOBER
Independent grocers
Bonus show distribution: GIC,
PMA, Star Women Breakfast
NOVEMBER
Innovation
Golden Pencil winners
Bonus distribution: Thought
Leadership Conference
DECEMBER/JANUARY
Generation Next Awards
Super Bowl
MULTI-MEDIA
MEDIA PLANNER 2015
DIGITAL MARKETING
OPPORTUNITIES
CANADIAN GROCER COVERS THE GROCERY
INDUSTRY AS IT HAPPENS ONLINE
CanadianGrocer.com is the industry’s most read
website with breaking news, expert bloggers,
informative features, plus slideshow galleries of
unique stores and industry events.
CANADIANGROCER.COM
ADVERTISING
OPPORTUNITIES
AVAILABLE
E-NEWSLETTER AND MORE
Delivered 2x/week Canadian Grocer’s E-News provides
readers with original content, including breaking news and
up-to-the minute articles on the grocery industry.
NUMBER OF SUBSCRIBERS
12,000
DIRECT TO
SUBSCRIBER
MAILBOXES
AVERAGE MONTHLY UNIQUE VISITORS
46,000
AVERAGE MONTHLY PAGE VIEWS
132,000+
LEADERBOARD
AND BIG BOX
AD UNITS
AVAILABLE
Ask about our
CUSTOMIZED
E-BLAST
opportunities
for your brand
sent direct to
subscribers’
inboxes.
E-BLAST
AVERAGE MONTHLY VISITS
66,000
81%
GROWTH IN PAGE
VIEWS IN 2014
As of Sept 2014
E-NEWSLETTER
MULTI-MEDIA
MEDIA PLANNER 2015
CONFERENCES AND AWARDS
CANADIAN GROCER EVENTS PUT YOU FACE TO FACE
WITH KEY DECISION MAKERS
Canadian Grocer is proud to present a series of events and awards
for the grocery industry. These events bring retailers and vendors
together to celebrate outstanding achievement and provide
strategic information to this great industry. Sponsor one or more
of these awards and events and come face to face with people who
affect your business.
EVENTS
Canadian Grocer hosts a number of industry conferences bringing retailers and
vendors together to network and discuss business opportunities. As a sponsor
of one or more of these events, you’ll have the opportunity to not only build
brand and company recognition but meet your prospects in person and further
relationships for future business.
ASK ABOUT
SPONSORSHIP
OPPORTUNITIES
AWARDS
Our award programs recognize
outstanding people and innovation
from across Canada. Connect
with nominees, winners and
industry insiders to foster genuine
relationships and prospect new
business opportunities.
GENERATION NEXT AWARDS
Generation NEXT Awards
recognize up-and-coming leaders
under the age of 40 in both retail
and consumer packaged goods.
Presented in partnership with the
Golden Pencil Awards.
APRIL 2015
Ethnic Consumer Marketing Conference
OCTOBER 2015
Star Women in Grocery Breakfast
NOVEMBER 2015
Thought Leadership CEO Conference
STAR WOMEN IN GROCERY
Star Women in Grocery Awards highlight the accomplishments and growing
importance of women in grocery.
Each year we award the year’s most
outstanding women, who are featured
in the June issue of Canadian Grocer.
PRODUCT OF THE YEAR
Product of the Year is the world’s
largest consumer-voted award for
product innovation. Product of the Year
is a champion of innovation, is voted
on by consumers and is recognized by
consumers globally.
MULTI-MEDIA
MEDIA PLANNER 2015
CUSTOM REPORTS
AND RESEARCH
CANADIAN GROCER ‘S PUBLISHING EXPERTS CAN HELP
YOU CRAFT YOUR MESSAGE TO THE INDUSTRY
CUSTOM RESEARCH
Canadian Grocer, in partnership with Rogers Market Research, has
the expertise and reach to conduct top-notch, actionable and custom
research for your organization. We offer a complete turnkey research
service along with best-in-class turnaround time to meet your needs–all
exclusive and confidential.
CUSTOM REPORTS
• Looking to create custom content for the
grocery industry?
• Have a compelling story about your business
or products?
• Need to introduce your
new brand to the Canadian
marketplace?
WE CAN HELP. Our team of writers
and designers will work closely with
your team to bring your unique story to
retailers across Canada.
ROUNDTABLES
Our unique industry roundtables put you in the room with retailers and key decision makers
to discuss issues that are top-of-mind in the grocery industry and your business.
CANADIAN GROCER
IS THE VOICE OF THE
CANADIAN GROCERY
INDUSTRY!
1. Direct access to retailers
2. E
xclusive editorial
opportunities
3. T hought leadership
for your brand
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MEDIA PLANNER 2015
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WHAT’S NEW & IMPROVED
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RETAIL INTELLIGENCE
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ONLINE
WEBSITE (WWW.CANADIANGROCER.COM)
AVERAGE MONTHLY PAGE VIEWS
132,000+
LEADERBOARD
BIG BOX
MICROSITE DEVELOPMENT
AND WEBSITE SPONSORSHIP
QUOTES UPON REQUEST
AVERAGE MONTHLY VISITS
66,000
AVERAGE MONTHLY UNIQUE VISITORS
46,000
CPM IMPRESSIONS
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TEXT ONLY
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ISSUE
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JAN. 9
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FEB. 9
MAR/APR
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FEB. 17
MAR. 16
MAY
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MAY 4
JUN/JUL
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MAY 26
JUN. 22
AUG
JUL. 10
JUL. 14
AUG. 10
SEP/OCT
AUG. 21
AUG. 25
SEP. 21
NOV
OCT. 1
OCT. 6
NOV. 2
DEC/JAN
NOV. 13
NOV. 17
DEC. 14
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MEDIA PLANNER 2014
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STANDARDS UNIT SIZE IN INCHES
LIVE AREA
Width Height
DOUBLE PAGE SPREAD
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7”
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4-5/8”
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4-5/8” 7-1/2”
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4-1/2” 5-1/4”
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7-3/8” 3-1/8”
1/3 VERTICAL
2-1/8”
10”
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3-3/8” 4-7/8”
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TRIM SIZE
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BLEED SIZE
Width Height
15-3/4”
7-7/8”
5-1/2”
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7-7/8”
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8-1/8”
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11”
11”
11”
8-5/8”
5-5/8”
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6”
3-7/8”
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5-5/8”
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Width
6-7/8”
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416-764-1688 or
toll free: 1-800-268-9119 ext 1688
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CONTACTS
MEDIA PLANNER 2015
CHEFS & CEOS:
MEET GROCERY’S
NEW PITCHMEN
NIELSEN’S CARMAN ALLISON ON
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(you know what it is)
Better-for-you
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NOVEMBER 2014
CONTACT US
SALES & PROMOTIONS
GROUP PUBLISHER | JENNIFER LITTERICK
MARKETING AND RETAIL GROUP
416.764.1665 jennifer.litterick@rci.rogers.com
EDITORIAL
EDITOR | ROB GERLSBECK
416.764.1679 rob.gerlsbeck@canadiangrocer.rogers.com
ASSOCIATE PUBLISHER | VANESSA PETERS
416.764.1673 vanessa.peters@canadiangrocer.rogers.com
MANAGING EDITOR | ALICIA ANDROICH
416.764.1674 alicia.androich@canadiangrocer.rogers.com
SENIOR ACCOUNT MANAGER | JULIE IHAMAKI
416.764.1496 julie.ihamaki@canadiangrocer.rogers.com
NEWS EDITOR | MEAGAN KASHTY
416.764.2005 meagan.kashty@canadiangrocer.rogers.com
MARKETING PROMOTIONS EDITOR | SHELLEE FITZGERALD
416.764.1660 shellee.fitzgerald@canadiangrocer.rogers.com
CONSULTING EDITOR | GEORGE H. CONDON
416.261.8326 condug@sympatico.ca
GROUP SALES MANAGER, CIRCULATION | MICHELLE ILIESCU
416.764.1441 michelle.iliescu@rci.rogers.com
ART DIRECTOR | LINDSAY MACLACHLAN
416.764.1667 lindsay.maclachlan@canadiangrocer.rogers.com
SALES CO-ORDINATOR | TAYLOR CLIFTON
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PRODUCTION MANAGER | KAREN RICHARDS
416.764.1688 karen.richards@rci.rogers.com
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