EDITORIAL PROMO POSITIONS (non media
advertisement
V2.2 - 1
EDITORIAL PROMO POSITIONS (non media-advertising)
V. 2.2
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 2
Version 2.2
Table of contents
12/01/05
Portal Home Page: NIP..................................................................................... 3
MSN Site: Content Page ................................................................................... 4
MSN Site: Mini Channel .................................................................................... 6
MSN Entertainment: Teaser & Special................................................................ 7
MSN Channels: Advertorial................................................................................ 8
MSN Hotmail: Home Page & Sent Confirmation Page .......................................... 9
MSN Today Page: NIP .................................................................................... 11
MSN Messenger: Tab ..................................................................................... 12
Terms & Conditions........................................................................................ 13
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 3
Portal Home Page: NIP
1) NIP Large Image
not for sale
2) NIP SMALL IMAGE WITH TEXT
Image: 86w x 54h (no branding allowed, only GIF of JPG)
Title max 10 characters (with spaces, wrapping not allowed)
Text max 25 characters (with spaces)
3) NIP TEXTLINK (Aujourd’hui sur MSN – Vandaag op MSN)
Max. 2 lines
Text max 20 characters/line
4) Infopane Text Ad
See media techspecs
Æ no brands quoting - max 1 day/week / linking to a page within MSN
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 4
MSN Site: Content Page
.
A content page on MSN always exists of a content module (delivered in HTML) and a MSN framework
(header, menu, footer) which is automatically inserted by the MSN Team.
! Only deliver the content module part, without HTML or HEAD tags !
Width:
If navigation left is visible the page should not exceed more than 450 pixels surrounded by a border of
1 pixel. Some padding is applied and you can’t fill in the entire background with a color or image.
If navigation left is not visible your content module should be exactly 608 pixels wide. You may use
any background color or image. No padding will be applied.
To know which 2 types you can use, please contact MSN before creating the module..
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 5
Restrictions
No <html></html>, <head></head>, <meta>, <title></title>, <body></body>
This content module is integrated in an MSN framework.
Style
Font-face: Tahoma
Size: 11px
CSS is allowed. However you may not overwrite any default HTML tags. Always integrate your content
in a <div> with a unique ID.
Example:
<div id=”partner”><a href=”http://partner”>your content</a>
You can change the style of the a tag by using this in the CSS.
<style>
#patner a {
Color: black;
}
</style>
The CSS should always be integrated in the content module. No link or import function is allowed.
Linking
Every link in the content module should be of this format:
_GTAG_HL=description&URL=http://partner_/GTAG_
This will make sure we can measure every click on a link to deliver you a detailed click report.
Images
We can host the images for you. In that case you should deliver us the images in a separate images
folder. All the images should be referenced relatively.
<img src=”images/myimage.gif” />
You can also host the images yourself. In that case you should reference them absolutely.
<img src=”http://partner/myimage.gif” />
Deliver
Send us 1 zip file that contains the HTML file and optionally the images.
Please allow us 5 working days to integrate your content. After the integration has complete we’ll test
with you the result before putting live.
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 6
MSN Site: Mini Channel
Technical specifications on demand
Æ 6 months minimum - see technical details
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 7
MSN Entertainment: Teaser & Special
1) Entertainment Teaser
Static Image 75*75
Title: 15 characters with spaces
Text: 50 characters with spaces
1) Entertainment Special (internal linking only!)
Image 50*50 - only GIF of JPG
Title: 15 characters with spaces
Text: 50 characters with spaces
Links to internal content page
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 8
MSN Channels: Advertorial
-
HTML TABLE, max height 60px, max width 450px
Position: on start page of a channel
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 9
MSN Hotmail: Home Page & Sent
Confirmation Page
1) Spotlight (Hotmail – Home Page)
Spotlight image 50px-50px, text max 35 characters, only GIF of JPG
2) Today on MSN textlink (Hotmail – Home Page)
Top left Textlinks max 20 characters (no wrapping possible)
MSN Hotmail Home/Today Page
3) Block ‘In de kijker’ (NL) or ‘Exclusif’ (FR) (Hotmail – Home Page & Confirmation
Page)
Textlink max 20 characters (no wrapping possible)
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 10
MSN Hotmail Sent Confirmation Page
4) ‘Niet te missen’ for NL and ‘A voir’ for FR (Hotmail –Confirmation Page)
Top left textlinks: max 20 characters (no wrapping possible)
5) ‘Spotlight’ for NL and ‘Focus’ for FR (Hotmail –Confirmation Page)
Spotlight image 68wx75h with text of maximum 35 characters, only GIF or JPG
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 11
MSN Today Page: NIP
1) NIP MAIN IMAGE WITH TITLE AND TEXT
Title max 20 characters (with spaces)
Text max 50 characters (with spaces)
Image 170x80 (max 7kb, only GIF of JPG)
2) NIP TEXTLINK
Text max 35 characters (with spaces)
3) SMALL IMAGE
Title max 25 characters (with spaces)
Text max 100 characters (with spaces)
Image 50x50 (max 5 KB, only GIF of JPG)
4) BANNER
Title max 35 characters (with spaces)
Image 335x60 (max 15 KB, only GIF of JPG)
Æ no brands quoting - max 1 day/week / linking to a page within MSN
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 12
MSN Messenger: Tab
Technical specifications on demand
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
V2.2 - 13
Terms & Conditions
Last Updated – October 12, 2004
Ad Submission Guidelines
Æ Submit all editorial elements and URLs to msnbemat@microsoft.com
Please include the following information with your submission (placement of your order
may be delayed if any required information is missing):
•
•
•
•
•
•
•
Specific instructions on how editorial element(s) should run, and/or replace other
elements
Advertiser Name
MSN Insertion Order (IO) number
Start Date
End Date
Advertising Elements (as individual files, ZIP archives)
Click-through URL
MSN requires 5 full business days to test and prop content solutions. Please allow ample time for
this process prior to promotion start date. For example, creative/copy changes that should start on a
Monday morning must be received by the beginning of the business day the previous Monday. One
week advanced notice is recommended for new advertisers.
Note Any element not meeting spec will be returned for revision, which may delay the
expected live date.
If you have any questions regarding creative submissions, please e-mail Ben Clissen
(i-benc@microsoft.com) and msnbemat@microsoft.com.
Disclaimers:
(A) Click-through tracking is not available in the following cases:
•
•
•
HTML form elements
Rich media elements that use embedded or compiled URL information (Macromedia Flash
creatives that do not use Clicktag for example).
Integrations that use I-frame pages
Questions? Please contact Ben Clissen (02/704-32-27 # i-benc@microsoft.com )
