EnergyPages
Get known – Get customers
Easy I Cheap I Effective
B2B Content Marketing solution
for start-ups and SMEs in energy efficiency market
Content
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Summary[1pg].......................................................................................... 1
The idea behind EnergyPages................................................................... 2
The Network: EEIP (Energy Efficiency in Industrial Processes).............. 3
Our service – your benefits................................................................ 4 - 7
a. Easy, cheap and effective B2B Content Marketing
b. MarketPlace visibility (searchability)
Your needs – your choice: 2 packages............................................... 8 - 10
a. Business
b. Premium
How to register...................................................................................... 11
Analytics................................................................................................. 12
Contact................................................................................................... 12
B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
EASY.
Challenge for companies
 Industrial energy efficiency is a huge & complex market
 100.000´s of start-ups and SME´s need to become known
 They have small budgets and NO TIME
Challenge to do Content Marketing (high quality customer contacts)
 It cost a lot of money
 It is complex and takes a lot of time
Solution: EnergyPages
 Make it easy
 Take out costs
=> done in 15 min!
=> integrate with biggest and fast growing
industrial energy efficiency network
 Ensure effectiveness => quarterly reports & analytics
That´s all. That´s EnergyPages
© EEIP, 2014
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
1. The IDEA behind EnergyPages
Take the biggest and fastest growing business network for industrial energy efficiency…
... and turn it into the driving force behind EnergyPages – a global B2B content marketing
solution for SMEs and start-ups
© EEIP, 2014
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
2. The Network: EEIP (Energy Efficiency in Industrial Processes)
Energy Efficiency in Industrial Processes (EEIP) is a decentralized neutral business & policy
network for industrial energy efficiency. Technology-neutral and cross-sectoral, EEIP
supports the functioning of energy efficiency markets through information and best practice
exchange.
EEIP follows an innovative way of
connecting and engaging industrial energy
efficiency market actors (from energy
intensive industries to solution providers,
finance, IT, consultancies, media and
policy).
EEIP combines various offline (events,
publications) and online (social media,
portal, apps, e-newsletter, video) channels
– to enable everyone to connect to EEIP in
the easiest possible way.
EEIP´s new approach has resulted in tremendous growth – and we are still in our early days...
Founded in April 2011, EEIP grew its network community to over 50.000, its influence
(globally No2 social media/Twitter influential index) and recognition (partner Hannover
Messe, EU Policy drafter, working group member at International Energy Agency, UNDP, EU).
Partner of
Policy drafter for DG Energy
Industrial Energy Efficiency
Financing Energy Efficiency
© EEIP, 2014
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
3. Our service – your benefits
a. Easy, cheap and effective B2B Content Marketing
The challenge
Quality: In a world flooded by advertising, the quality of customer marketing contacts has
become of key importance. Content Marketing addresses this by engaging with existing
(loyalty) and potential (new) customers on the basis of valuable “content”, something which
is relevant and really interesting for a potential new customer. That can be in the form of
best practice cases, research papers, white papers, videos, blogs etc. In US, already 93% of
B2B marketers use content marketing (study 2014).
Repetition: Another key challenge is repetition. Marketing in general does not work if you
say “hello” once and then remain silent. So you have to have a marketing plan for couple of
month, a year, ...
Goal? No1 goal of Content Marketing is to increase brand awareness and to get new
customers. To become known in the market is obviously of crucial importance - especially
in the market for industrial energy efficiency, a global USD 500 billion market with double
digit growth. And a market which is highly fragmented, complex and with 100.000s of startups and SMEs.
Time & Cost: However, identifying the right target group, selecting the right channels,
creating messages, driving traffic to your content and analyzing success remains a time
consuming and/or expansive task – a strong barrier especially for SME´s and start-ups.
© EEIP, 2014
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
Our solution
We do all of that for you – so it takes only 15 minutes of your time!
How it works
Step1: Upload your Content (“the 15min”)
[all the material you
would like a potential
new customer to see, e.g.
best practices, white
papers, research papers,
your social media
accounts, your contact
details, videos, photos..]
EnergyPages uses the
functionality of a directory
so that you can easily
upload all the material
you want.
You can obviously also change the material later or upload additional material.
© EEIP, 2014
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
Step2: We create a dedicated “Content page” for you
All your content material is presented on a dedicated content page. This page is not only the
starting point for our communication but also the receiving page of your page traffic = the
landing page to engage with potential new customers.
example
Step3: We inform the energy efficiency target audience about your content
We create short messages about your content (e.g. “Schneider Electric whitepaper Active
Energy Mgmt - from process to behavioural change http://www.eeip.org/energypages/company/schneiderelectric …“)
We then use existing channels of the EEIP
community network such as social media,
online, mailings, newsletter, publication or
even events to let the community know
about your content with links to your
dedicated company page.
As this network consists out of
people/companies who have voluntarily
connected to the industrial energy efficiency
© EEIP, 2014
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B2B Content Marketing solution
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network looking for information, they are representing the perfect target group.
In addition, as we use the same channels for communication the network is using already,
you get the right selection of communication channels as well!
Step4: We drive traffic and provide analytics for you
Next to the visibility based on the communication about your content itself, interested
companies (= potential new customers) are directed to your company page to read your
content (the high quality customer contact).
We are tracking the number of page visits to ensure you receive the page visits according to
your selected marketing plan. On a quarterly basis, we will send you a report (more, see
chapter “Analytics”)
b. Energy Efficiency MarketPlace visibility (searchability)
Obviously your company (= your content marketing material) is also fully searchable.
That means that you can use all options provided by EnergyPages, namely
-
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Keywords, free text, country selection and website
Select Expertise Areas
Company logo
(visible in search result list and at your EnergyPages company page)
Business Contact Person
(enter a business contact person on your EnergyPages company page)
Presenting your company and offerings (added to your EnergyPages company page)
o Reference documents
o Best Practice cases
o Case Studies
o White papers
o Videos and photos
o Brochures and other marketing material
o Technical sheets (products & services)
o Your online marketing/social media company pages (Twitter, LinkedIn, XING,
Baidu, facebook)
© EEIP, 2014
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B2B Content Marketing solution
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4. Your needs - your choices: 2 packages
We believe in simplicity. “Make it EASY” drove all our ambitions during the development of
EnergyPages Content Marketing solution and is also reflected in the development of just two
packs tailored to your needs and plans.
a) BUSINESS (content marketing: online)
b) PREMIUM (content marketing: online, print, events)
Obviously Business and Premium are based on the same three guiding principles:
1. EASY:
2. Effective:
3. Cheap:
Takes just 15 min of your time, upload & done
Your content engages with potential customers, the energy efficiency
network
Next to saving time & agency costs, customer contacts (page visits) are
up to 90% cheaper than what you can get elsewhere
AND full year packs, so you get visibility ongoingly addressing the “repetition” challenge!
Their main difference lies in the usage of channels and the number of customer contacts
generated (page visits to your content) – or more precise:
© EEIP, 2014
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B2B Content Marketing solution
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Contacts double – but price triple?
Why is that?, I can get 1000 contacts with a Premium pack vs. 500 with a Business one but
the price is more than double?
That´s because with the Premium pack you are moving out of the online world into the
“physical” world, meaning to printed magazines and real events. The combination of both
worlds increases the quality of your customer contacts (global PR company Edelman
analyzed the presidential elections campaign of Obama and concluded that the most
effective communication strategy combines online and offline activities!). However, “offline
activities” are much more resource intensive and that´s reflected in the costs.
PREMIUM: We call it “meet the community”
With a PREMIUM package you get visibility not only via online communication channels (like
for BUSINESS) but also via multiple industry publications (e.g. Energy Efficiency: Business &
Industry”, subscribe here for free) and even real business events in
Europe (up to 6 per year) which we organise in partnership with
TIMGlobal Media, the biggest media house for industrial
publications in Europe. Events are organised around different
themes of industrial energy efficiency, ranging
from energy audits and ISO to demand-response
and heat recovery, from financing energy
efficiency to energy savings warranty models,
from new IT solutions (e.g. IoT) to behavioural change.
As a PREMIUM subscriber, visibility in event communication material is
included. Even more, you also have preferred access to limited event sponsor packs
including a speaker role on these European events.
So, BUSINESS or PREMIUM?
Difficult to say. Guess it depends very much on your ambitions and budget which of the two
fit best to your business plans. Obviously, you can always start with Business and later
update to Premium.
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
Hey, here is another difference between BUSINESS and PREMIUM.
We are running a cooperation with WooRank, a global
leader in the area of web analytics.
With a Business pack, you also get for free a quarterly
detailed analysis of your entire company web
presence. This delivers a broad analysis covering not
only website visitors, SEO and social media, but also
details such as meta data or technical issues impacting
your web presence.
You receive the analytical report every quarter, it always remains free and we will do the
analysis for you!
Even better, we do not need additional input from your side. You just get it automatically
from us quarter after quarter.
What´s the difference to the PREMIUM pack now?
As a PREMIUM subscriber, you do not only get a free quarterly detailed analysis of your
company web presence as for the BUSINESS pack, but we will also include your 3 main
competitors in the analytics.
So you do not only see how good or bad they
are but also who is moving up or down over time!
(of course, you would need to let us know the 3
other companies we shall analyse for you as well)
© EEIP, 2014
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
5. How to register – simple 3 steps
We kept registration as easy as possible – and your EnergyPages company page gets live
immediately after you activate your page by clicking on the link in the confirmation email.
Change or add content
After your EnergyPage went live, you can change or add content any time by accessing your
company page (to access, press button on top right of the EnergyPages web page: “my
company”)
© EEIP, 2014
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
6. Analytics
EnergyPages will send you 2 kinds of analytics on a quarterly basis. Details and scope of
analytics vary linked to the different subscription packages.
A minimum EnergyPages listing period of 3 month is required before analytics are generated
first time (e.g. subscription in March, first analytics in July)
Analytics for
EnergyPages
Your company
web presence
BUSINESS
1/ EnergyPages portal traffic
2/ Your EnergyPages content
page traffic
3/ Tailored reference values
(e.g. best-in-class overall,
corresponding sector &
expertise areas)
Full web presence analysis
PREMIUM
1/ EnergyPages portal traffic
2/ Your EnergyPages content page traffic
3/ Tailored reference values (e.g. best-inclass overall, corresponding sector &
expertise areas)
4/ Improvement recommendations
Full web presence analysis including 3
competitors of your choice (from 2nd
report onwards)
7. Contact & your ideas
EnergyPages was developed based on an idea from an EEIP community company (“...
wouldn´t you be perfectly set-up to support business community with such a search and
marketing tool as you have the biggest reach into industrial energy efficiency eco-system
anyhow?”) and benefited further from various companies input – that´s why we call it <from
companies – for companies>.
And that is also the reason why we are keen to know and hear your opinion, your comments,
your recommendations for improvement and your ideas for developing EnergyPages further.
Your contact at EnergyPages
Dejan Gosic, Customer Service Manager EnergyPages
Mail: CustomerService[at]EnergyPages.org
We are aiming to answer all e-mails within 2 working days.
Kind regards,
Your EnergyPages team at EEIP
© EEIP, 2014
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B2B Content Marketing solution
for start-ups & SME´s in energy efficiency market
© EEIP, 2014
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