Strategic Alliance Proposal
for
Twelve Hotels and Residences
Accelerating Growth and Visibility in a Competitive
Market by Maximizing Value for Your Customers
Strategic Rationale
Focused on three critical objectives:
Build a creative marketing collaboration with Twelve
Hotels and Residences to make luxurious on-site spa and
event services available to guests and residents at no
additional expense to the hotel.
Create a shared dynamic through the synergies by sharing
benefits and capitalizing on a profitable venture.
Meet new lifestyle needs that create competitive advantage
by diversifying premium services that correspond to a strong
brand identity.
Competitive Differentiator:
Unique Value Proposition
 Unique and Dynamic Business Model: On-site day spa and
wellness services without the overhead
Deliver holistic solutions for executive frequent flyers, vacationers and
residents - fun, relaxing, lavish range of
in-room spa & wellness
services with no extra staffing expenditures or space requirements.
 Drive more Business: Directly Impact Customer
Satisfaction and Corporate Image
Our luxury spa experiences, elegant event services and flexible
offerings give you the capability to design unique, highly marketable
chic spa themed packages catering to business and leisure clientele.
The resulting synergy strengthens our position in the high
potential leisure market. mobileSPA will set you apart from other
hotels at a similar price point and encourage greater market
share, client loyalty and positive publicity.
Market Momentum:
Timing is Critical
Top 10 Spa trends predicted by
International Spa Association (ISPA):
‘In-room spa amenities. At some resorts and hotels,
there’s no need to leave your room to enjoy the
spa experience. Spa suites and sleeping rooms with
massage tables, high end amenities….are
becoming mainstream.’
Insightful Analysis:
Our Understanding of Your Needs
Most important criteria when deciding on hotel accommodations:
Approximately 75% of travelers select hotels for their
superior spa facilities
Identified Improvement Opportunity:
Address Service Gaps
Significant benefits clients seek when on vacation:
Providing Value to Your Clients
Our customized service options menu for business and leisure clients:
 Invigorating Massage Therapy
 Luxurious Facials
 Revitalizing Body Treatments
 Deluxe Manicure/Pedicure
 Anti-Aging Treatments
 Expert Hair and Makeup
 Relaxing Chair Massage
 Yoga / Pilates
 Aromatherapy
All mobileSPA In-Room Service Menus are custom designed and
created specifically for your hotel, catering to your hotel clientele,
reflecting a brand image unique to your hotel.
All mobileSPA staff are talented, licensed, insured health and
wellness professionals with extensive training and experience.
mobileSPA Amenities
Increase Hotel Visibility
Corporate and Private Special Events
 Room-Service Spa and Wellness Menu
Wedding Receptions
Meetings, Conventions
Trade Shows
Professional Event Services
Media Event at the LAX nightclub at Los Angeles
with mobileSPA, SAAB, Louis Vuitton and Ketel
One
Other Marketing Synergies:
Give your Hotel a Competitive Edge
‘Suite Success’ : Create buzz and excitement by implementing
spa themed rooms with customized entertainment and spa packages.
Bachelorette Party Suite
Suite 16 Packages
Girls’ Night Out Suite
Executive Escape Suite
Candlelight Couples’ Escape
Spa Soiree in Hotel Lounge
Attract wedding parties and bridal showers
Be recognized as a benchmark in the Hotel sector in
terms of Quality and Profitability by creating leverage
through a partnership that will provide you with a
broad range of value added benefits and services.
Setting the Standard
Recently cited as one of the USA’s top trendsetting
enterprises in publications including:
USA Today
The Wall Street Journal
Redbook Magazine
Shape Magazine
Brides Magazine
Elegant Bride Magazine
Our Key Hotel and
Corporate Clients include
Ritz Carlton
Westin
Walt Disney
Radisson
Business Week
Gillette
GlaxoSmithKline
Self Magazine
AT&T
Staples
eBay
Boston Consulting Group
Boston Park Plaza Hotel
PricewaterhouseCoopers
Malaysian Airlines
Q-tips
mobileSPA Nationwide Network
Atlanta
Boston
Chicago
Los Angeles
New York City
Washington D.C
Recent and upcoming
events include:
Business Week’s National Business Traveler’s Association Tradeshow
Emmy’s Suite
Gillette’s Product Launch
Official host of Sony Pictures Digital “HITCH: Live it up in New York”
National Sweepstakes
Brides.com Launch Party
Race to Erase MS/Tommy Hilfiger Fashion Show
NASCAR Atlanta
Walt Disney Spa and Wellness Day
Jane Magazine Media Event
Los Angeles Magazine’s Travel Issue Launch Party at Hollywood’s LAX
Nightclub with SAAB, Louis Vuitton and Ketel One
World Shoe and Accessory Convention
Los Angeles Magazine Best of Edition Party at Paramount Studios
Los Angeles Confidential Magazine’s 2007 Oscar Suite
Your Partner for Success
in the new economy
In today’s knowledge economy, providing value
to our clients demands continuous innovation.
Incorporating mobileSPA services enables you
to meet your clients’ evolving needs.
mobileSPA looks forward to exploring exciting
partnership opportunities with Twelve Hotels and
Residences and being an integral part of your
success.